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Apple is not really immune to consumer softness, says BofA's Wamsi Mohan

Video vocabulary

replace

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US / rɪ'pleɪs /

UK / rɪˈples /

A2
  • verb
  • To use instead of something else
  • To return an item to its original location

can

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US / kæn /

UK / kən,kæn /

A1
  • noun
  • A metal container for storing food
  • other
  • Able to; have the skill to; have the time to
  • verb
  • To have permission to
  • To be possible to do
  • To preserve food by sealing it in a metal container

business

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US / ˈbɪznəs /

UK / ˈbɪznɪs /

A1
  • noun
  • A company formed for making profit
  • Matter that has to be dealt with; task; situation
  • Activity of working to make a profit

potentially

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US / pə'tenʃəlɪ /

UK / pəˈtɛnʃəlɪ /

B1
  • adverb
  • That could happen or become reality

elevate

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US / ˈelɪveɪt /

UK / ˈɛləˌvet /

B2
  • verb
  • To make something higher
  • To raise something in status, importance, feeling

functionality

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US / ˌfʌŋkʃəˈnæləti /

UK / ˌfʌŋkʃəˈnælɪti /

A1
  • noun
  • Capable of serving a purpose well

expect

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US / ɪk'spekt /

UK / ɪkˈspɛkt /

A1
  • verb
  • To believe something is probably going to happen

seven

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US / ˈsevn /

UK / ˈsɛvən /

A1
  • number
  • Number 7

maybe

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US / ˈmeɪbi /

UK / ˈmebi /

A1
  • adverb
  • Possibly but not certainly; perhaps

mine

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US / maɪn /

UK / maɪn /

A1
  • noun
  • A bomb hidden in the ground or the sea
  • Rich source of material or information
  • Place under the ground where coal, etc. is dug out
  • pronoun
  • That thing that belongs to me
  • verb
  • To place a bomb in the ground or the sea
  • To dig into the earth or sea to obtain minerals

minute

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US / 'mɪnɪt /

UK / ˈmɪnɪt /

A1
  • adjecitve
  • Very very small
  • noun
  • Notes taken at a meeting to record what was said
  • Short period of time
  • Unit of time equal to 60 seconds
  • verb
  • To record in writing what is said at a meeting

not

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US / nɒt /

UK / nɑt /

A1
  • adverb
  • Word indicating the negative
  • (Used to form the negative of verbs)

seventy

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US / ˈsevnti /

UK / ˈsɛvənti /

A1
  • number
  • 70

limitation

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US / ˌlɪmɪˈteɪʃn /

UK / ˌlɪmɪˈteʃən /

B1
  • noun
  • Act of controlling or reducing the size of

perform

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US / pə'fɔ:m /

UK / pɚˈfɔrm /

A1
  • verb
  • To carry out an action well or successfully
  • To entertain an audience by dancing, singing etc.

now

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US / naʊ /

UK / naʊ /

A1
  • adverb
  • At the present time or moment
  • Right away or in the next possible moment
  • Used to refer to something that just happened
  • Time between the present and a moment in the past
  • conjunction
  • Resulting from or because of something

portfolio

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US / pɔ:t'fəʊlɪəʊ /

UK / pɔrtˈfoliˌo, port- /

B1
  • noun
  • A list of the financial assets held by someone
  • List of work submitted to a teacher/for approval

september

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US / sepˈtembə(r) /

UK / sɛpˈtɛmbɚ /

A1
  • noun
  • 9th month of the year

but

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US / bət /

UK / bʌt,bət /

A1
  • conjunction
  • Used before you say something different, opposite

fifty

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US / 'fɪftɪ /

UK / ˈfɪfti /

A1
  • number
  • 50

give

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US / ɡɪv /

UK / ɡɪv /

A1
  • noun
  • Degree of flexibility in something, a material
  • verb
  • To hand over or present something to someone
  • To cause someone to have or experience something

good

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US / ɡʊd /

UK / ɡʊd /

A1
  • adjecitve
  • Proper, appropriate or right
  • (Of an amount) enough; plenty
  • Excellent; high quality
  • Acting well or properly; of moral character
  • In a positive or happy emotional state
  • noun
  • Advantage or benefit

security

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US / sɪ'kjʊərətɪ /

UK / sɪˈkjʊrɪtisə'kjurətɪ /

A2
  • noun
  • Department in a company in charge of protection
  • Financial document, like stocks, bonds and notes
  • Person paid to protect property and people
  • Things done to protect people, buildings etc.
  • Condition of being safe from danger or harm

necessary

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US / 'nesəsərɪ /

UK / ˈnɛsɪˌsɛri /

A1
  • adjecitve
  • Needed or required; unavoidable

really

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US / ˈri:əli /

UK / ˈriəˌli, ˈrili /

A1
  • adverb
  • Used to stress something that is said; definitely
  • In a true or accurate manner
  • Very

stock

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US / stɒk /

UK / stɑk /

B2
  • adjecitve
  • (E.g. of a response) standard; usual; not original
  • noun
  • Animals such as cattle kept for breeding
  • Tasty liquid added to stews, soups etc.
  • Merchandise; goods kept by a business for sale
  • Piece of a business, bought in the form of shares
  • verb
  • To keep some of, as items for sale

understand

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US / ˌʌndə'stænd /

UK / ˌʌndɚˈstænd /

A1
  • verb
  • To know the meaning of language, what someone says

would

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US / wʊd /

UK / wʊd /

A1
  • other
  • Used to indicate something imagined
  • Used to ask or request something politely
  • Verb used to indicate possibility, request etc.
  • Used to indicate a preference
  • Used to indicate a reaction
  • Indicates something that occurred repeatedly
  • Used to indicate willingness or ability to do

period

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US / ˈpɪəriəd /

UK / ˈpɪriəd /

A1
  • noun
  • Set amount of time during which events take place
  • A way to emphasize what you will say
  • A full stop (.), marking the end of a sentence
  • A menstrual cycle
  • A set time for a class to be held

anyway

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US / ˈeniweɪ /

UK / ˈɛniˌwe /

A1
  • adverb
  • A word used to change the topic of a conversation

basis

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US / ˈbeɪsɪs /

UK / ˈbesɪs /

A2
  • noun
  • Main ingredient or part of something
  • Starting situation, fact, idea to develop from

why

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US / waɪ /

UK / hwaɪ, waɪ /

A1
  • adverb
  • Question word to ask for a reason
  • exclamation
  • (Used to express surprise or approval)

time

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US / taɪm /

UK / taɪm /

A1
  • noun
  • Speed at which music is played; tempo
  • Point as shown on a clock, e.g. 3 p.m
  • Number of hours, minutes needed to do something
  • Occasion when something happens
  • Period or occasion that something occurred
  • Period in history or the past
  • Something measured in minutes, hours, days, etc.
  • How long an event takes; duration
  • verb
  • To check speed at which music is performed
  • To choose a specific moment to do something
  • To measure how long an event takes, e.g. a race
  • To schedule something to occur at a specific moment

outlook

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US / ˈaʊtlʊk /

UK / ˈaʊtˌlʊk /

B1
  • noun
  • General feeling or attitude about something
  • Place from which there is a clear view of an area
  • Idea of what the future will look like

necessarily

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US / ˌnesəˈserəli /

UK / ˌnɛsɪˈsɛrəli, -ˈsɛr- /

A2
  • adverb
  • In a way that is needed/required/is unavoidable

for

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US / fə(r) /

UK / fɔr,fə /

A1
  • preposition
  • Used to show the purpose, or need of something

commodity

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US / kə'mɒdətɪ /

UK / kəˈmɑdɪti /

B1
  • noun
  • Something useful or valuable, usually for sale

stuff

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US / stʌf /

UK / stʌf /

A1
  • noun
  • Generic description for things, materials, objects
  • verb
  • To push material inside something, with force

strong

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US / strɒŋ /

UK / strɔŋ /

A1
  • adjecitve
  • (Of tea or beer) dark or thick
  • Having big muscles; physically powerful

much

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US / mʌtʃ /

UK / mʌtʃ /

A1
  • adjecitve
  • Very; to a high level or degree
  • adverb
  • A lot; large amount; a high degree of
  • Nearly; basically
  • On many occasions; often
  • noun
  • A large amount; a great quantity

extremely

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US / ɪkˈstri:mli /

UK / ɪk'strimlɪ /

B1
  • adverb
  • In a way that is much more than usual or expected

within

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US / wɪˈðɪn /

UK / wɪðˈɪn, wɪθ- /

A1
  • adverb
  • Inside the limits of an area, time or range
  • preposition
  • From the inside of something

well

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US / wel /

UK / wɛl /

A1
  • adjecitve
  • Being in a fortunate, good condition or state
  • Healthy and in good condition
  • adverb
  • In an acceptable, proper, or successful manner
  • In a complete, total, or full manner
  • A great and considerable degree
  • In a successful way, in a good or satisfactory way
  • exclamation
  • Used to begin or continue a particular statement
  • Used to show you want to start saying something
  • Used to express that you are waiting for a reply
  • You say this to change the topic of a conversation
  • Used to indicate you are making a final remark
  • noun
  • Long deep hole in the ground to get water
  • verb
  • To cause your eyes to fill with tears

unique

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US / jʊ'ni:k /

UK / juˈnik /

A2
  • adjecitve
  • Unlike other things; being the only one like it

start

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US / stɑ:t /

UK / stɑrt /

A1
  • noun
  • First time or place that a thing exists; beginning
  • First opportunity to achieve something, e.g. a job
  • Sudden action or movement because you are scared
  • other
  • Beginning of something in place or time
  • verb
  • To do, be or happen for the first time; begin
  • To turn something on

slowdown

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US / ˈsləʊdaʊn /

UK / ˈsloʊdaʊn /

C2
  • noun
  • Act of slowing down or falling behind

piece

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US / pi:s /

UK / pis /

A1
  • noun
  • A counter in a board game
  • Small part of something larger
  • verb
  • To put items together to assemble something

lower

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US / 'ləʊə(r) /

UK / ˈlaʊɚ, laʊr /

A2
  • adjecitve
  • In a position more near the bottom
  • verb
  • To move something downward to the ground

die

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US / daɪ /

UK / daɪ /

A1
  • noun
  • Cube with dots numbering 1-6 on it used in games
  • verb
  • To cease to function or work
  • (Of a thing) to stop being used or done
  • (Of a person) to stop living

question

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US / 'kwestʃən /

UK / ˈkwɛstʃən /

A1
  • noun
  • Issue or problems you are dealing with
  • What you ask about; issue
  • verb
  • To ask for or try to get information
  • To have or express concerns or uncertainty

pace

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US / peɪs /

UK / pes /

A2
  • noun
  • Rate of speed at which something moves or happens
  • Single step, often used to measure a distance
  • verb
  • To set and control your speed, as in a race
  • To walk with slow purposeful steps

driver

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US / ˈdraɪvə(r) /

UK / ˈdraɪvɚ /

A1
  • noun
  • People who move cattle from one place to another
  • Someone who operates a vehicle
  • A club with a wooden head used when playing golf

depend

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US / dɪˈpend /

UK / dɪˈpend /

B1
  • verb
  • Be controlled or determined by (someone/something)

competitive

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US / kəmˈpetətɪv /

UK / kəmˈpɛtɪtɪv /

B1
  • adjecitve
  • Being strongly driven to win or be better than

talk

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US / tɔ:k /

UK / tɔk /

A1
  • noun
  • Style of speaking
  • Discussion between two countries
  • Giving information in front of people; lecture
  • Saying things or ideas to someone with words
  • verb
  • To make a formal speech about something
  • To say things or ideas to someone with words

line

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US / laɪn /

UK / laɪn /

A1
  • noun
  • Border that divides two places or regions
  • Long crease in the skin, often from age
  • Mark that is long, straight and very thin
  • Row of words, letters or numbers that are written
  • Telephone connection
  • People waiting one behind the other; queue
  • Long thin wire, e.g. for electrical signal
  • verb
  • To put material along the inside of something

just

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US / dʒʌst /

UK / dʒʌst /

A1
  • adjecitve
  • Proper or appropriate; as is deserved
  • Doing or being what is right or fair
  • Legally correct; having enough evidence
  • adverb
  • Almost; nearly
  • Exactly at the time of
  • Exactly (the same as, like)

consumer

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US / kənˈsju:mə(r) /

UK / kənˈsumɚ /

A2
  • noun
  • Person who buys goods or services

summarize

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US / ˈsʌməraɪz /

UK / ˈsʌməˌraɪz /

A2
  • verb
  • To state the main or most important ideas

overall

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US / ˌəʊvər'ɔ:l /

UK / ˈovɚˌrɔl /

A2
  • adjecitve
  • Viewed as a whole; in general, not as details

eight

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US / eɪt /

UK / et /

A1
  • number
  • 8

amazing

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US / ə'meɪzɪŋ /

UK / ə'meɪzɪŋ /

A2
  • adjecitve
  • Surprising in a pleasing way
  • verb
  • To cause wonder; to surprise completely

world

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US / wɜ:ld /

UK / wɜrld /

A1
  • noun
  • All the humans, events, activities on the earth
  • Political division due to some kind of similarity

upgrade

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US / ˌʌpˈgreɪd /

UK / ˈʌpˌɡred /

B1
  • noun
  • Updated or better version of something
  • verb
  • To improve something in terms of quality

unit

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US / ˈju:nɪt /

UK / ˈjunɪt /

B2
  • noun
  • One apartment in a building
  • Group of people, e.g. soldiers, that work together
  • A chapter of a textbook
  • A standard of measurement of something
  • Single item made by a company

monetize

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US / 'mʌnɪtaɪz /

UK / 'mʌnəˌtaɪz /

C2
  • verb
  • To make money from your invention or ideas

model

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US / ˈmɒdl /

UK / ˈmɑ:dl /

A2
  • adjecitve
  • Being an excellent example of
  • noun
  • Person who wears fashion to show it to the public
  • A small scale copy of a full original
  • verb
  • To wear and display clothes at a fashion show
  • To make a small scale copy of a full original

hundred

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US / 'hʌndrəd /

UK / ˈhʌndrɪd /

A1
  • number
  • 100

swear

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US / sweə(r) /

UK / swɛr /

B1
  • verb
  • To say bad or impolite words to someone
  • To make a serious promise to do something

senior

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US / 'si:nɪə(r) /

UK / ˈsinjɚ /

A2
  • adjecitve
  • Being older than another person
  • Concerning the needs or activities of older people
  • (Student) in the final year of school
  • noun
  • Person who has usually reached a specific old age
  • Person who is older than someone else
  • Person with higher status or authority than
  • Student who is in the final year of school

problem

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US / ˈprɒbləm /

UK / ˈprɑbləm /

A1
  • adjecitve
  • Causing trouble
  • noun
  • Something difficult to deal with or causes trouble
  • Question to show understanding of a math concept

next

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US / nekst /

UK / nɛkst /

A1
  • adverb
  • The one that follows another in time or order
  • At a time or place directly after the present one
  • noun
  • The one that follows after
  • adjecitve
  • Immediately after the previous one
  • First occurrence after the present one

indicate

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US / ˈɪndɪkeɪt /

UK / ˈɪndɪˌket /

A2
  • verb
  • To show something; direct attention to; point out
  • To represent something using a symbol or sign

remember

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US / rɪ'membə(r) /

UK / rɪˈmɛmbɚ /

A1
  • verb
  • To give someone a gift, e.g. birthday, wedding
  • To hold a thought in your mind to not forget it
  • To bring a previous image or idea to your mind

end

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US / end /

UK / ɛnd /

A1
  • noun
  • The point where a process or activity stops
  • A point that marks the limit of something; finish
  • Goal or desired result
  • The tip, edge or limit of something
  • verb
  • To be the last part of something

with

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US / wɪð /

UK / wɪð, wɪθ /

A1
  • preposition
  • As an employee of a certain company
  • Against something or someone
  • By using something as a means
  • Due to; because of
  • Including
  • Possessing as a feature
  • Related to
  • (Of the manner/attitude by which you do something)
  • Used to express that people or things are together

percent

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US / pə'sent /

UK / pɚˈsɛnt /

A2
  • adverb
  • One one-hundredth of a whole; the symbol %

analyst

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US / ˈænəlɪst /

UK / ˈænəlɪst /

B1
  • noun
  • Someone who is skilled at studying details of data

holiday

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US / ˈhɒlədeɪ /

UK / ˈhɑ:lədeɪ /

A1
  • noun
  • Day when people don't go to work or school
  • A day for a culture to celebrate; festival day
  • Time of year when people go somewhere for fun/rest

last

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US / lɑ:st /

UK / læst /

A1
  • adjecitve
  • Most recent; the latest
  • The one before
  • adverb
  • Final; with nothing following; after all others
  • Most recent; the latest
  • determiner
  • The one at the end
  • verb
  • To remain or continue for a certain period of time

have

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US / həv /

UK / hæv /

A1
  • verb
  • To drink, smoke, eat or use something
  • To experience the effects of something
  • To organize an event, or join in an activity
  • To own, possess, or hold something
  • To cause to happen or produce a particular effect

headwind

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US / ˈhedwɪnd /

UK / ˈhɛdˌwɪnd /

C2
  • noun
  • Wind blowing opposite to the path of a ship, plane

extra

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US / 'ekstrə /

UK / 'ekstrə /

A2
  • adjecitve
  • More than necessary; additional
  • noun
  • Items more than you need; additional items
  • Person who has a small part in a movie
  • Special version of a newspaper

corporate

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US / ˈkɔ:pərət /

UK / ˈkɔrpərɪt, ˈkɔrprɪt /

A2
  • adjecitve
  • Concerning (usually large) companies

see

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US / si: /

UK / si /

A1
  • verb
  • To go on a date with someone
  • To predict whether something is, or will be true
  • To understand what someone says
  • To use your eyes to look at something
  • To visit a place often for sightseeing or pleasure
  • To visit or meet with someone
  • To find out by waiting or looking
  • To watch (a game, movie or TV show)

profitability

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US / ˌprɒfɪtə'bɪlətɪ /

UK / ˌprɑfɪtəˈbɪlətɪ /

B1
  • noun
  • Degree to which money can be made in business

premium

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US / ˈpri:miəm /

UK / ˈprimiəm /

B1
  • adjecitve
  • Having a higher than normal quality
  • noun
  • Money paid as a fee for insurance

low

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US / ləʊ /

UK / lo /

A1
  • adjecitve
  • Having a small quantity, supply, or amount
  • Being unhappy or unpleasant in attitude
  • Not high; being near the ground, or bottom
  • (Of a voice, sound) being soft; quiet
  • noun
  • Situation of not having a lot of something

weakness

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US / ˈwi:knəs /

UK / ˈwiknɪs /

A2
  • noun
  • Fault or bad quality preventing success
  • Liking for something that you are a bit ashamed of

slightly

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US / ˈslaɪtli /

UK / ˈslaɪtli /

B1
  • adverb
  • Only a little

ninety

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US / 'naɪntɪ /

UK / ˈnaɪnti /

A1
  • number
  • 90

know

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US / nəʊ /

UK / noʊ /

A1
  • verb
  • To be familiar with a person or place, thing
  • To feel sure or be convinced about something
  • To discover or be aware of something
  • To be able to distinguish
  • To have knowledge of things

competition

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US / ˌkɒmpəˈtɪʃn /

UK / ˌkɑmpɪˈtɪʃən /

A2
  • noun
  • Fighting against others to win something

boost

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US / bu:st /

UK / bust /

B1
  • noun
  • An increase in something
  • verb
  • To increase something; to make something better
  • To push someone or something up from beneath them

resurgent

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US / rɪˈsɜ:dʒənt /

UK / rɪˈsə:dʒənt /

B2
  • adjecitve
  • Rising again as to new life and vigor

increase

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US / ɪn'kri:s /

UK / ɪnˈkris /

A1
  • noun
  • Fact of increasing; amount something grows by
  • verb
  • To make or become larger in size or amount

sticky

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US / ˈstɪki /

UK / ˈstɪki /

B1
  • adjecitve
  • Easy to adhere or stick to other things
  • (Of weather/a day) uncomfortably hot and humid

mix

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US / mɪks /

UK / mɪks /

A2
  • noun
  • A combination of more than two things
  • verb
  • To combine two or more things to make one
  • To meet and get along with others, e.g. at a party

mean

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US / mi:n /

UK / min /

A1
  • adjecitve
  • Being good at
  • Nasty; unkind
  • Not liking to spend money; cheap; stingy
  • noun
  • Average of a set of numbers
  • verb
  • To express a particular idea or thought
  • To intend to do something in particular
  • To have a particular meaning or value

inherently

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US / ɪn'herəntlɪ /

UK / ɪn'herəntlɪ /

B1
  • adverb
  • As an essential part of

great

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US / ɡreɪt /

UK / ɡret /

A1
  • adjecitve
  • Very large in size
  • Very important
  • Very good; fantastic; wonderful
  • adverb
  • Very good; better than before
  • noun
  • Successful and well-admired person

find

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US / faɪnd /

UK / faɪnd /

A1
  • noun
  • Object discovered by chance
  • Things that have been discovered from searching
  • verb
  • To become aware of something that is happening
  • To discover or meet by chance
  • To decide if someone is guilty of a crime, or not
  • To learn through study, research, or effort
  • To discover something by looking for it

case

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US / keɪs /

UK / kes /

A1
  • noun
  • Container used to carry things, e.g. clothes
  • Set of facts about a crime
  • Set of facts about an event
  • Example or instance of something
  • verb
  • To find out about a place, as in planning to steal

apple

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US / ˈæpl /

UK / ˈæpəl /

A1
  • noun
  • Hard round red or green fruit with a white center

week

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US / wi:k /

UK / wik /

A1
  • noun
  • Period of seven days from Sunday to Saturday

what

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US / wɒt /

UK / hwɑt, hwʌt, wɔt, wʌt,hwət, wət /

A1
  • pronoun
  • Thing or things that; the same kind as
  • Used to emphasize something you are about to say
  • adjecitve
  • Used to refer to a particular amount, or number
  • Used to place emphasis on a particular quality
  • adverb
  • To a certain degree
  • determiner
  • Question words used for asking for information
  • exclamation
  • Used to express excitement, shock, or surprise
  • Used to ask people to repeat something they said

that

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US / ðæt /

UK / ðæt, ðət /

A1
  • adjecitve
  • The person or thing being talked about
  • Used to identify something both the speakers know
  • adverb
  • Used to reinforce adjectives and adverbs
  • To such a degree
  • conjunction
  • Used to connect a noun clause
  • Used to introduce an adverbial clause
  • Used to introduce a noun clause
  • determiner
  • Used as a noun to refer to something
  • pronoun
  • Referring an object far away
  • Used to refer to the relative pronoun ‘which’

people

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US / 'pi:pl /

UK / ˈpipəl /

A1
  • noun
  • Persons sharing culture, country, background, etc.
  • Men, Women, Children

outperform

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US / ˌaʊtpəˈfɔ:m /

UK / ˌaʊtpərˈfɔ:rm /

C1
  • verb
  • To achieve more than other competitors

like

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US / laɪk /

UK / laɪk /

A1
  • adjecitve
  • Being equal in status or kind to something else
  • Similar; the same
  • adverb
  • For example
  • preposition
  • Used as a filler; used to ad emphasis
  • In a way similar to the way something is done
  • Such as; for example
  • verb
  • To want to
  • To find something pleasing; to prefer something

different

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US / ˈdɪfrənt /

UK / ˈdɪfrənt /

A1
  • adjecitve
  • Not of the same kind; unlike other things

about

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US / ə'baʊt /

UK / əˈbaʊt /

A1
  • adverb
  • To be ready to; going to
  • Nearly; approximately; roughly
  • Near; next to; close to
  • In every direction; in the area of
  • preposition
  • Concerning or of (a topic)

yeah

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US / jeə /

UK / ˈjɛə, ˈjæə, jɛ- /

A1
  • exclamation
  • Another way of saying 'yes'

takeaway

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US / ˈteɪkəweɪ /

UK / ˈtekəˌwe /

C2
  • noun
  • Employee benefit deleted in union contract

perspective

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US / pə'spektɪv /

UK / pɚˈspɛktɪv /

B1
  • noun
  • Artistic method of creating a sense of distance
  • Ability to understand what is important in life

happen

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US / 'hæpən /

UK / ˈhæpən /

A1
  • verb
  • To take place or occur

favourable

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US / ˈfeɪvərəbl /

UK / ˈfeɪvərəbl /

B2
  • adjecitve
  • When a good result or positive outcome is likely

blowout

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US / ˈbləʊaʊt /

UK / ˈbloʊaʊt /

A1
  • other
  • A sudden malfunction of a part or apparatus

toilet

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US / ˈtɔɪlət /

UK / 'tɔɪlət /

A2
  • noun
  • Room where you go to urinate or excrete; bathroom
  • verb
  • To wash and take care of your body

step

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US / step /

UK / stɛp /

A1
  • noun
  • Movement done as part of a particular dance
  • Distance covered by one movement of a leg; stride
  • One part or stage in a process
  • Sound made by the feet while walking; footstep
  • Flat horizontal piece that forms stairs
  • verb
  • To raise and moving the foot to put it down

during

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US / ˈdjʊərɪŋ /

UK / ˈdʊrɪŋ, ˈdjʊr- /

A1
  • preposition
  • At some point in the course of an event or thing

down

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US / daʊn /

UK / daʊn /

A1
  • adjecitve
  • Being sad, sick, or unhappy
  • Not operating, working, or functioning as expected
  • adverb
  • In a sitting or lying position
  • Towards or on the ground, floor, or bottom
  • Written or copied onto a piece of paper or book
  • noun
  • A period of play in American Football
  • The soft, smooth hairs that cover a bird's body
  • preposition
  • Along something's path, course, or direction
  • Going from a higher position to a lower position
  • verb
  • To eat or drink very quickly and without stopping

hit

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US / hɪt /

UK / hɪt /

A1
  • noun
  • A planned killing, usually for money
  • Song, movie etc. that is successful
  • When someone strikes someone or something
  • Time when a player makes contact with the ball
  • Time when a website is accessed
  • verb
  • To have a negative impact on a person/place/thing
  • To press something, such as a button or switch
  • To suddenly realize the importance of something
  • To move your hand, a bat, etc. against with force
  • To fight, attack or damage something or someone
  • To arrive at a specific place, level, or goal
  • To make contact with the ball in a game or sport

facetime

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US / ˈfeɪs taɪm /

UK / ˈfeɪs taɪm /

A1
  • noun
  • Time spent in face-to-face contact with someone.
  • verb
  • Have a face-to-face conversation with (someone) over the internet using the mobile app FaceTime.

softness

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US / sɒftnəs /

UK / ˈsɔftnɪs /

B1
  • noun
  • State of being light and smooth to touch

right

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US / raɪt /

UK / raɪt /

A1
  • adjecitve
  • Correct or true
  • The south side of you looking at the rising sun
  • adverb
  • Exactly in a place or time
  • Being appropriate for a particular event
  • In a straight or direct manner
  • noun
  • Something you are legally or morally allowed to do
  • Ideal of what is just and good
  • Political view based on conservatism
  • verb
  • To fix something previously wrong or unjust
  • To make upright, as a boat that has turned over

huawei

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US / /

UK / /

A1

growth

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US / grəʊθ /

UK / groʊθ /

A2
  • noun
  • Improvement, development in a skill over time
  • A mass on the skin or body part related to illness
  • Act of growing

house

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US / haʊs /

UK / haʊs /

A1
  • noun
  • Place where a specific activity or business occurs
  • Building in which a family, person lives
  • verb
  • To give someone a place to live
  • To contain or store something

deceleration

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US / ˌdi:selə'reɪʃn /

UK / ˌdi:selə'reɪʃn /

C2
  • noun
  • Rate of decrease in speed

second

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US / 'sekənd /

UK / ˈsɛkənd /

A1
  • adjecitve
  • 2nd; the one following first
  • noun
  • Unit of time; one sixtieth of a minute
  • Short period of time that you wait for someone
  • (Do) soon
  • verb
  • To agree to support a proposal at a meeting

pool

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US / pu:l /

UK / pul /

A2
  • noun
  • Amount collected, e.g. money, for some purpose
  • Small body of still water
  • Game of hitting balls on a table with long sticks
  • Small area of water for swimming bound by walls
  • verb
  • (Of a liquid) to collect into a small area
  • To make a collection of (resources, money etc.)

get

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US / ɡet /

UK / ɡɛt /

A1
  • verb
  • To become affected by illness or disease
  • To begin to feel or understand an emotion or idea
  • To send or bring someone or something home, etc.
  • To go somewhere to obtain something
  • To (cause to) do a particular thing
  • To obtain, receive or be given something
  • To currently have
  • To prepare for use
  • To understand something being said or read

first

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US / fɜ:st /

UK / fɚst /

A1
  • adjecitve
  • 1st; Coming before all others in time or place
  • noun
  • Something that has not happened before
  • Position of the winner of a competition

element

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US / 'elɪmənt /

UK / ˈɛləmənt /

A2
  • noun
  • Essential or particular part of something

maintain

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US / meɪn'teɪn /

UK / menˈten /

A2
  • verb
  • To keep saying something a certain way
  • To keep (machine) working by checking, repairing
  • To keep, exist or continue without changing

keep

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US / ki:p /

UK / kip /

A1
  • noun
  • Large, strong tower in the middle of a castle
  • Money spent on you so you can live in a place
  • verb
  • To continue doing something; not to stop
  • To stop balls going in a goal in sports
  • To not give back or return something
  • (Of food) to not spoil or not rot
  • To take possession of something to own, e.g. a pet
  • To have and continue to hold something
  • To do something that you have promised or agreed
  • To stay in a certain place or condition
  • To maintain the rules

couple

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US / 'kʌpl /

UK / ˈkʌpəl /

A2
  • noun
  • Two people in a romantic relationship
  • Two of something; two people; a pair
  • verb
  • To join something to something else
  • (Two animals) to engage in sexual relations
  • To put two people or things together

share

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US / ʃeə(r) /

UK / ʃɛr /

A2
  • noun
  • Part-ownership in a property, business or company
  • Part of a company you own, shown by a certificate
  • verb
  • To divide something between two or more people
  • To allow others to use your things equally
  • To give information, etc. to someone

seventeen

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US / ˌsevnˈti:n /

UK / sev(ə)nˈtin /

A1
  • number
  • 17

resource

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US / riˈsɔ:s /

UK / ˈriˌsɔrs, -ˌsors, -ˌzɔrs, -ˌzors, rɪˈsɔrs, -ˈsors, /

A2
  • noun
  • Something that can be used profitably; asset
  • An essential supply of something
  • Resourcefulness; ability to deal with problems
  • verb
  • To obtain (e.g. oil, gas) from its source

over

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US / 'əʊvə(r) /

UK / ˈovɚ /

A1
  • adverb
  • Finished; no longer happening
  • Towards the ground/away from a standing position
  • noun
  • A set of six consecutive balls bowled in cricket
  • other
  • Finished
  • preposition
  • Showing the relation when a thing is above another
  • On or covering something
  • Above or across something
  • More than you need
  • From one side to the other
  • In the direction of; toward

out

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US / aʊt /

UK / aʊt /

A1
  • adverb
  • No longer stylish (e.g. fashion)
  • Away from home, business, or the usual place
  • In a direction/movement away from inside or center
  • noun
  • Act when a batter cannot continue playing
  • verb
  • To tell people a secret

from

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US / frəm /

UK / frʌm, frɑm,frəm /

A1
  • preposition
  • Starting at a particular place, time or level

two

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US / tu: /

UK / tu /

A1
  • number
  • 2

put

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US / pʊt /

UK / pʊt /

A1
  • phrasal verb
  • to make a light stop shining by pressing or moving a switch
  • verb
  • To move or place a thing in a particular position
  • To rate something in importance or value
  • To write or say something in a certain manner

join

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US / dʒɔɪn /

UK / dʒɔɪn /

A1
  • verb
  • To bring something close to another, to become one
  • To become a member of
  • To participate in an activity with others

titanium

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US / tɪˈteɪniəm /

UK / taɪˈteniəm, tɪ- /

C2
  • noun
  • Light, extremely strong, whitish silver metal

huh

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US / hʌ /

UK / hʌ /

A1
  • exclamation
  • Sound people make when they are confused

lot

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US / lɒt /

UK / lɑt /

A1
  • noun
  • What happens to a person in life from chance; fate
  • A group of people seen together
  • Item for sale at an auction
  • Small area of land used for a purpose e.g. parking

and

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US / ənd /

UK / ənd, ən,ænd /

A1
  • conjunction
  • Used to refer to two or more things
  • Plus; in addition; on top of that
  • Used to introduce an action that follows another

back

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US / bæk /

UK / bæk /

A1
  • adjecitve
  • Farthest from the front e.g. in a classroom
  • adverb
  • Have returned to a place you were before
  • noun
  • The part of a chair that the upper body leans upon
  • Location at the rear of something
  • The reverse of side something
  • Area on the rear of your body
  • verb
  • To bet money on something
  • To go backwards in a car
  • To support and encourage someone or some cause

ton

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US / tʌn /

UK / tʌn /

A2
  • noun
  • Unit of weight; 907 kilograms (US); 1016 (UK)

real

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US / rɪəl /

UK / ˈriəl, ril /

A1
  • adjecitve
  • Actually existing or happening, not imagined
  • Being important or special

issue

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US / 'ɪʃu: /

UK / ˈɪʃu /

A2
  • noun
  • Important topic discussed, debated or argued over
  • Single edition of a magazine
  • verb
  • To make something available to be used or sold
  • To deliver a statement, etc. in an official manner

guide

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US / ɡaɪd /

UK / ɡaɪd /

A2
  • noun
  • Book or a magazine containing information/advice
  • Person leading others visiting an unknown place
  • verb
  • To help or advise someone about something
  • To control missile to hit a target by radio signal
  • To lead people visiting a new or unknown place

where

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US / hwɛə /

UK / hwɛr, wɛr /

A1
  • conjunction
  • At or in the place which
  • In whatever place
  • pronoun
  • Word you use to ask the location of something

call

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US / kɔ:l /

UK / kɔl /

A1
  • noun
  • A order or request for action
  • The sound an animal makes, often when in danger
  • A correct prediction, e.g. a decision in a game
  • A short visit to a place or person
  • A decision by a referee or umpire in a game
  • verb
  • To make a request or order for action
  • (Animal) to make sounds to warn of danger
  • To announce the date of an election
  • To make a judgment about something
  • To give someone or something a name
  • To guess in advance the result or outcome
  • To visit a place or person for a short time
  • To phone someone
  • To speak, announce or shout in a loud voice

most

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US / məʊst /

UK / most /

A1
  • adverb
  • Very; extremely
  • Greatest possible degree
  • pronoun
  • Nearly all of something

kid

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US / kɪd /

UK / kɪd /

A2
  • adjecitve
  • Made from young goat skin
  • noun
  • Child or young person
  • Young goat
  • verb
  • To make fun of someone in a gentle way; to tease

flat

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US / flæt /

UK / flæt /

A2
  • adjecitve
  • Level; even; without curves or bumps
  • Lifeless; lacking energy or vitality
  • adverb
  • In a certain, direct or absolute manner
  • Against a surface without lifting or curving away
  • noun
  • Apartment; set of rooms for living in
  • The smooth or level part of something
  • Musical tone lower than another by a small degree
  • verb
  • To share an apartment with someone

consecutive

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US / kənˈsekjətɪv /

UK / kənˈsɛkjətɪv /

B2
  • adjecitve
  • Following one after the other in order

think

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US / θɪŋk /

UK / θɪŋk /

A1
  • verb
  • To have an idea about something without certainty
  • To have an idea, opinion or belief about something

squeeze

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US / skwi:z /

UK / skwiz /

C1
  • noun
  • Amount of liquid from firmly pressing e.g. orange
  • Act of putting pressure on, as to get liquid out
  • When there is not enough space for things/people
  • Act of firmly pressing on two or more sides
  • verb
  • To force or threaten someone to give you something
  • To strongly compress something to get liquid out
  • To be pressed together or crowded into an area
  • To press together the opposite sides of something
  • To reduce the amount of something

company

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US / 'kʌmpənɪ /

UK / ˈkʌmpəni /

A1
  • noun
  • Good feeling from being with someone else
  • A business that sells things or provides services
  • Guests, especially in your home
  • Being with another person rather than alone

three

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US / θri: /

UK / θri /

A1
  • number
  • Number 3

unpack

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US / ˌʌnˈpæk /

UK / ʌnˈpæk /

B1
  • verb
  • To try to understand by thinking about something
  • To take things out of a suitcase

term

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US / tɜ:m /

UK / tɚm /

A1
  • noun
  • Conditions applying to an agreement, contract
  • Length of time something is expected to happen
  • Fixed period of weeks for learning at school
  • The (precise) name given to something
  • verb
  • To call; give a name to

season

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US / ˈsi:zn /

UK / ˈsizən /

A1
  • noun
  • One of Spring, Summer, Autumn (Fall) and Winter
  • Time of year when something usually happens
  • verb
  • To add pepper and salt to something
  • To prepare wood for use by allowing it to dry

immune

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US / ɪˈmju:n /

UK / ɪˈmjoon /

B1
  • adjecitve
  • Having a special protection from, e.g. the law

able

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US / 'eɪbl /

UK / ˈebəl /

A2
  • adjecitve
  • Skilled; good at something
  • Having the ability to do something

bad

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US / bæd /

UK / bæd /

A1
  • adjecitve
  • Not good; wrong
  • Lacking in good morals; evil
  • No longer fresh; spoiled

shocked

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US / ʃɒkt /

UK / ʃɑːkt /

A2
  • adjecitve
  • Very upset by some unexpected event
  • verb
  • To affect someone with an electrical current
  • To cause great surprise, horror, or anger

less

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US / les /

UK / lɛs /

A1
  • adjecitve
  • Smaller in amount or degree
  • adverb
  • To a smaller degree
  • noun
  • A smaller amount
  • preposition
  • With the subtraction of

broad

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US / brɔ:d /

UK / brɔd /

A2
  • adjecitve
  • General; not detailed
  • Wide; from the shorter two sides to the other

magnitude

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US / ˈmægnɪtju:d /

UK / ˈmæɡnɪˌtud, -ˌtjud /

B2
  • noun
  • Number representing force of an earthquake
  • Size or importance
  • Number representing the brightness of a star

demand

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US / dɪ'mɑ:nd /

UK / dɪˈmænd /

A2
  • noun
  • Desire customers have to buy product, service
  • A strong request for someone to do something
  • verb
  • To strongly request someone to do something

bank

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US / bæŋk /

UK / bæŋk /

A1
  • noun
  • A financial institution that keeps or lends money
  • The side of a river
  • A row of things in lines (e.g. computers)
  • verb
  • To put or keep your money in a bank
  • To turn a plane when flying; (of a plane) to turn

you

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US / jʊ /

UK / ju /

A1
  • pronoun
  • Person someone is speaking or writing to
  • Person or people in general

year

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US / jə: /

UK / jɪr /

A1
  • noun
  • Unit of time equal to 12 months or 365 or 366 days
  • Used to refer to the age of a person

kind

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US / kaɪnd /

UK / kaɪnd /

A1
  • adjecitve
  • In a caring and helpful manner
  • friendly and considerate
  • noun
  • One type of thing

how

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US / haʊ /

UK / haʊ /

A1
  • adjecitve
  • To what degree? in what amount?
  • adverb
  • (Used to explain the way to do something)
  • exclamation
  • For what purpose or reason?
  • (Used to ask someone or something's condition)

five

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US / faɪv /

UK / faɪv /

A1
  • number
  • 5

fine

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US / faɪn /

UK / faɪn /

A2
  • adjecitve
  • Good, acceptable or satisfactory
  • Of high quality; made with great skill
  • In a careful or exact manner; into small pieces
  • Being of high quality
  • Good; okay; no problem
  • (Of weather) good; not raining
  • noun
  • Money you have to pay because you broke a rule
  • verb
  • To pay money because you broke a law

also

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US / 'ɔ:lsəʊ /

UK / ˈɔlso /

A1
  • adverb
  • In addition; too; in a similar way

upside

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US / ˈʌpsaɪd /

UK / ˈʌpˌsaɪd /

A2
  • noun
  • Above, over
  • A positive aspect; advantage

this

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US / ðɪs /

UK / ðɪs /

A1
  • adjecitve
  • Used to indicate something already been discussed
  • Used to indicate something happening around now
  • adverb
  • An indication by a physical motion or gesture
  • A specific amount of
  • determiner
  • Person, thing, or idea near you
  • pronoun
  • Person, thing that has already been discussed

swirl

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US / swɜ:l /

UK / swɜrl /

B1
  • verb
  • To make a twisting shape, mark, or pattern

hardware

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US / ˈhɑ:dweə(r) /

UK / ˈhɑ:rdwer /

A2
  • noun
  • Physical parts of a computer, machine or device
  • Items such as computers, monitors and keyboards
  • Metal tools or parts used to repair something

stand

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US / stænd /

UK / stænd /

A1
  • noun
  • Effort to fight against something
  • Piece of furniture; device to hold or support
  • Place in a stadium where spectators watch
  • Table where things are sold at a fair or market
  • verb
  • To be a candidate in an election
  • To be able to accept someone, something; bear
  • To last for a long time
  • To be upright; not be sitting or lying down
  • To place something in a particular position; place
  • To be (as stated)
  • To still be valid
  • To have an opinion about something

surprised

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US / səˈpraɪzd /

UK / sərˈpraɪzd /

A1
  • adjecitve
  • Feeling a shock when something unexpected happens
  • verb
  • To do something that another person didn't expect

price

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US / praɪs /

UK / praɪs /

A1
  • noun
  • Person's name
  • Cost of something in money
  • verb
  • To determine or set the cost of something

level

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US / 'levl /

UK / ˈlɛvəl /

A2
  • adjecitve
  • (Sports) equal to another
  • Being steady and determined (e.g. a voice)
  • noun
  • Specific height of something
  • Amount of ability you have compared to others
  • Floor or deck within a building
  • Tool used to determine if something is lying flat
  • verb
  • To aim a gun at someone
  • To destroy a building; flatten an area completely
  • To make things flat or even
  • To make a score equal to another, in sports

than

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US / ðən /

UK / ðən /

A1
  • conjunction
  • Used to compare two things that are not equal

relative

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US / ˈrelətɪv /

UK / ˈrɛlətɪv /

A2
  • adjecitve
  • Measured or considered in comparison to another
  • (Grammar) referring to words that appear earlier
  • noun
  • Members of the family
  • Humans or animals sharing the same family history

phone

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US / fəʊn /

UK / foʊn /

A2
  • noun
  • Machine used to talk to someone who is far away
  • verb
  • To talk to someone using a telephone

one

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US / wʌn /

UK / wʌn /

A1
  • pronoun
  • You; we; people in general; someone
  • The thing or person previously referred to
  • adjecitve
  • Used to refer to people generally
  • Being a strong example of (something mentioned)
  • number
  • Number 1

other

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US / 'ʌðə(r) /

UK / ˈʌðər /

A1
  • adjecitve
  • A thing different from that mentioned
  • determiner
  • (Something) else; not the first (one)
  • pronoun
  • Being the one and only thing of that category

iphone

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US / 'aɪfon /

UK / 'aɪfon /

A1
  • noun
  • Smartphone manufactured by Apple Computers

into

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US / 'ɪntə /

UK / ˈɪntu /

A1
  • preposition
  • Moving or going inside something
  • In the same direction as; in the direction of
  • So as to become; taking the state of

capital

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US / 'kæpɪtl /

UK / ˈkæpɪtl /

A2
  • adjecitve
  • Main, or major
  • noun
  • Writing the first letter of a word in big letters
  • Official main city of a country, province or state
  • Collective name for money, shares, and assets
  • Money that is used for a business

the

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US / ðə /

UK / ðə /

A1
  • article
  • Used to refer to something already mentioned
  • Used to show there is only one of something
  • determiner
  • Used to describe all of a family

offset

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US / ˈɒfset /

UK / ˈɔ:fset /

B1
  • adjecitve
  • (Of printing) using inked plates
  • noun
  • Compensation or counterbalance
  • verb
  • To compensate for or counterbalance the effect of

might

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US / maɪt /

UK / maɪt /

A1
  • other
  • Used to politely request an action
  • Used to express that something could happen
  • Power, strength, force or influence

margin

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US / ˈmɑ:dʒɪn /

UK / ˈmɑ:rdʒən /

B1
  • noun
  • Edge of an area
  • Edge or border of a page on above, below
  • Profit; money left over after all costs

little

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US / 'lɪtl /

UK / ˈlɪtl /

A1
  • adjecitve
  • Being short in length of time
  • Not great in size, amount, or degree; small
  • Being very young or younger than others
  • adverb
  • By an amount or degree that is not very much
  • Not often; rarely
  • noun
  • A person's name

walk

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US / wɔ:k /

UK / wɔk /

A1
  • noun
  • Journey on foot done for pleasure or exercise
  • verb
  • To move with your legs at a slowish pace

use

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US / ju:s /

UK / ju:s /

A1
  • noun
  • Ability to employ something
  • Need to enable it to work
  • Permission to do something with something
  • Act of spending money
  • Operation of a machine for its function
  • verb
  • To have; to eat, drink, consume etc.
  • To need to operate or work
  • To operate a machine, e.g. a computer
  • To treat a person badly
  • To do something with, for a task or purpose

sell

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US / sel /

UK / sɛl /

A1
  • verb
  • To exchange something for money
  • To persuade people to do, like or agree

actually

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US / ˈæktʃuəli /

UK / ˈæktʃuəli /

A1
  • adverb
  • Used to add new (often different) information

wearable

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US / ˈweərəbl /

UK / ˈwɛrəbəl /

A2
  • adjecitve
  • Able to be used as clothing, shoes etc.

shift

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US / ʃɪft /

UK / ʃɪft /

A2
  • adjecitve
  • (Of work) starting at a certain time, as at night
  • noun
  • A change in a persons plans, opinions or beliefs
  • Period of work starting at a certain time
  • verb
  • To change in position or direction
  • To move something from one place to another

continue

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US / kən'tɪnju: /

UK / kənˈtɪnju /

A1
  • verb
  • To do something without stopping, or after pausing
  • To start doing again after a break, pause, or stop

probably

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US / ˈprɒbəbli /

UK / ˈprɑbəbli /

A1
  • adverb
  • That is likely to happen or be true

obviously

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US / ˈɒbviəsli /

UK / ˈɑːbviəsli /

A2
  • adverb
  • In a way that is obvious/easy to see or understand

once

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US / wʌns /

UK / wʌns /

A1
  • adverb
  • One time; one instance
  • At a time in the past
  • conjunction
  • When; as soon as

million

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US / ˈmɪljən /

UK / ˈmɪljən /

A1
  • number
  • 1,000,000

four

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US / fɔ:(r) /

UK / fɔr, for /

A1
  • number
  • 4

creep

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US / kri:p /

UK / krip /

B1
  • noun
  • Scary or disliked person
  • verb
  • To move quietly so as not to be seen

revenue

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US / 'revənju: /

UK / ˈrevənju /

A2
  • noun
  • Money that is made by or paid to a business
  • Money a government collects from its people

point

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US / pɔɪnt /

UK / pɔɪnt /

A1
  • noun
  • An item to be discussed
  • Small spot or dot
  • Fact or detail
  • Feature of something
  • The size of the text on a page or screen
  • A certain time or stage in a process
  • Certain position in time or space
  • Idea or fact you try to convince people about
  • Measurement of scores in a game, sport
  • Sharp end of something, e.g. a pen or pin
  • verb
  • To face a certain direction, e.g. north
  • To indicate something with your finger to others

supply

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US / sə'plaɪ /

UK / səˈplaɪ /

A2
  • noun
  • Availability of products and services for use
  • Specific things needed to perform a certain task
  • verb
  • To give or sell goods to others for their use

production

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US / prəˈdʌkʃn /

UK / prəˈdʌkʃən, pro- /

A2
  • noun
  • Process of producing or growing food naturally
  • Process of making something on a large scale
  • Process of making a movie or TV show

gross

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US / ɡrəʊs /

UK / ɡros /

B1
  • adjecitve
  • Nasty; ill-mannered; unappealing
  • noun
  • 144 of something; twelve dozen of something
  • Total sum of money earned before costs and taxes
  • Total weight of something including packaging
  • verb
  • To earn an amount of money before costs and taxes

impressively

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US / ɪm'presɪvlɪ /

UK / ɪm'presɪvlɪ /

B1
  • adverb
  • In a way that commands respect or admiration

earning

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US / 'ɜ:nɪŋ /

UK / 'ɜ:nɪŋ /

A2
  • verb
  • To deserve something because you worked for it
  • To get money for work

will

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US / wɪl /

UK / wɪl /

A1
  • noun
  • Desire or choice of someone
  • Document saying who gets your money when you die
  • Strong desire to do something; determination
  • Desire to do something; strong wish to do
  • other
  • Used with verbs to express the future
  • verb
  • To leave property to someone after your death
  • To use mental effort to make something happen
  • Am (is, are) likely to do
  • To influence someone to do something
  • To make something happen by strongly wanting it

net

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US / net /

UK / nɛt /

A2
  • adjecitve
  • Remaining amount after something is taken away
  • noun
  • Internet
  • Crossed rope, fibers with partly open pattern
  • Crossed ropes that make up the back of a goal
  • verb
  • To catch or cover something in a mesh, often fish
  • To gain or earn a certain amount of money
  • To hit a ball into a goal during a sports event

mute

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US / mju:t /

UK / mjut /

B2
  • adjecitve
  • Not willing or being unable to speak
  • (Of a letter) not pronounced when saying a word
  • noun
  • Device used to make trombone, etc. sound quieter
  • verb
  • To cause a sound to be quieter or silent
  • To make softer or weaker, e.g. bright color

many

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US / 'menɪ /

UK / ˈmɛni /

A1
  • determiner
  • Used to refer a large number of things

guess

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US / ɡes /

UK / ɡɛs /

A1
  • noun
  • Answer given when you don't know if it is correct
  • verb
  • To give an answer without knowing if it is correct

story

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US / 'stɔ:rɪ /

UK / ˈstɔri, ˈstori /

A1
  • noun
  • One of many floors or levels in a building
  • Account or description of how something happened

soft

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US / sɒft /

UK / sɔft, sɑft /

A2
  • adjecitve
  • Having flowing curves rather than sharp edges
  • Easy to press, bend or cut; not hard or firm
  • Showing a sympathetic and gentle heart
  • Not rough to the touch; light in feel
  • (Of lights, music) not too bright; not too loud

side

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US / saɪd /

UK / saɪd /

A1
  • adjecitve
  • In addition to the central or most important thing
  • Next to, or very close to, the right or left of
  • noun
  • Position or opinion that is opposite to another
  • Right or left part of a person's body
  • Feature of someone's personality
  • Straight edge of an object
  • One of two or more groups fighting each other
  • verb
  • To decide to agree with one point, not the other

market

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US / ˈmɑ:kɪt /

UK / ˈmɑ:rkɪt /

A1
  • noun
  • Need or demand for a particular product or service
  • Area or region where a certain product is sold
  • Public event where people sell goods on tables
  • Institution where stocks are bought and sold
  • verb
  • To publicize products to get you to buy; advertise

memory

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US / 'memərɪ /

UK / ˈmɛməri /

A2
  • noun
  • Ability of the mind to call back past things
  • Space for the storage of information on a computer
  • Something that has been remembered

india

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US / 'ɪndɪə /

UK / ˈɪndɪə /

A1
  • proper noun
  • A country in southern Asia that occupies the greater part of the Indian subcontinent; population 1,3

exacerbate

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US / ɪɡ'zæsəbeɪt /

UK / ɪɡˈzæsɚˌbet /

B2
  • verb
  • To increase the severity or bitterness of

fairly

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US / 'feəlɪ /

UK / ˈfɛrli /

A2
  • adverb
  • Quite; pretty; between very and a little
  • In a manner that is right and acceptable

concern

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US / kənˈsɜ:n /

UK / kənˈsɚn /

A2
  • noun
  • Company, firm or business
  • Feeling of worry or anxiety
  • verb
  • To be about a particular topic
  • To have a direct impact on someone
  • To be responsible or mixed up in; to be involved
  • To feel worry or anxiety

area

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US / 'eərɪə /

UK / ˈɛriə /

A1
  • noun
  • Amount of measured space
  • A specific section or space; part of a region
  • A subject or field of study

standpoint

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US / ˈstændpɔɪnt /

UK / ˈstændˌpɔɪnt /

C2
  • noun
  • Mental position from which things are viewed

swimming

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US / ˈswɪmɪŋ /

UK / ˈswɪmɪŋ /

A1
  • noun
  • The act of moving through water
  • verb
  • To move through water by moving parts of the body

shutdown

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US / ˈʃʌtdaʊn /

UK / ˈʃʌtˌdaʊn /

C2
  • noun
  • Termination of operations

look

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US / lʊk /

UK / lʊk /

A1
  • noun
  • Person's beauty or physical attractiveness
  • Particular style of dress, clothes, or appearance
  • The way someone, something appears to be
  • Act of searching for or examining something
  • verb
  • To appear to be; seem

innovation

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US / ˌɪnəˈveɪʃn /

UK / ˌɪnəˈveʃən /

B1
  • noun
  • Process of creating new ideas or inventions

derivative

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US / dɪˈrɪvətɪv /

UK / dɪˈrɪvətɪv /

B1
  • adjecitve
  • Not from original ideas; from somewhere else

bit

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US / bɪt /

UK / bɪt /

A1
  • noun
  • Device put in a horse's mouth to control it
  • Small piece of something
  • verb
  • (E.g. of fish) to take bait and be caught

they

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US / ðeɪ /

UK / ðe /

A1
  • pronoun
  • Two or more people, animals, or things

very

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US / 'verɪ /

UK / ˈvɛri /

A1
  • adjecitve
  • Concerning a large degree or amount
  • adverb
  • A lot; much; many
  • Used to stress or emphasize a noun

fear

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US / fɪə(r) /

UK / fɪr /

A1
  • noun
  • Unpleasant feeling caused by being aware of danger
  • verb
  • To be afraid of or nervous about something

everything

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US / 'evrɪθɪŋ /

UK / ˈɛvriˌθɪŋ /

A1
  • pronoun
  • All of the things mentioned

device

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US / dɪˈvaɪs /

UK / dɪˈvaɪs /

A2
  • noun
  • Object, machine, or equipment for a specific use
  • Method of doing something; a way

angst

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US / æŋst /

UK / ɑŋkst /

C1
  • noun
  • Often worried or unhappy, especially about personal problems

between

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US / bɪˈtwi:n /

UK / bɪˈtwin /

A1
  • preposition
  • From one person, thing, or place, to another
  • In the space that separates two objects
  • Among two or more people who share something

billion

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US / ˈbɪljən /

UK / ˈbɪljən /

A2
  • noun
  • Number 1,000,000,000

take

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US / teɪk /

UK / tek /

A1
  • noun
  • Filming of a single scene for TV or the movies
  • verb
  • To accept something that is offered
  • To use a method of traveling, e.g. a bus or train
  • To use a camera to make (a photo)
  • To pick up something and go away with it
  • To study a subject in school
  • To attempt to pass (an exam)
  • To require a certain amount of time, money, space

mac

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US / mæk /

UK / mæk /

A1
  • noun
  • Macaroni.
  • A mackintosh.
  • A type of personal computer.
  • A form of address for a man whose name is unknown to the speaker.

reflect

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US / rɪ'flekt /

UK / rɪˈflɛkt /

A2
  • verb
  • To indicate or be a sign of something
  • To bounce back light, heat, sound from a surface
  • To show an image in glass, water, a mirror etc.
  • To think of something seriously and carefully

multi

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US / 'mʌlti /

UK / ˈmʌlti /

B1
  • prefix
  • A prefix meaning 'many' or 'more than one'

move

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US / mu:v /

UK / muv /

A1
  • noun
  • Act of moving a playing piece in chess, etc.
  • An action; doing something
  • Step taken to achieve a goal
  • verb
  • To cause someone to have certain emotions
  • To cause something to change to a different place
  • To change where people live or a business operates
  • To take action to do or achieve something

huge

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US / hju:dʒ /

UK / hjudʒ /

A2
  • adjecitve
  • Very very large

management

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US / 'mænɪdʒmənt /

UK / ˈmænɪdʒmənt /

A2
  • noun
  • People who are in control of a business or group
  • The process of running an organization

else

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US / els /

UK / ɛls /

A1
  • adverb
  • Otherwise; if you fail to
  • (Of person place thing etc.) besides; in addition

china

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US / ˈtʃaɪnə /

UK / ˈtʃaɪnə /

A1
  • noun
  • A communist nation that covers a vast territory in eastern Asia; the most populous country in the wo
  • other
  • High quality porcelain originally made only in China

worry

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US / ˈwʌri /

UK / ˈwɜ:ri /

A1
  • noun
  • Something that causes trouble or concern
  • verb
  • To cause concern or trouble over something

sale

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US / seɪl /

UK / sel /

A2
  • noun
  • Event during which the prices of goods are reduced
  • Giving something for money; the amount sold

fourth

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US / fɔ:θ /

UK / fɔ:rθ /

A1
  • noun
  • 4th

cap

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US / kæp /

UK / kæp /

B1
  • noun
  • Covering for the end or top of something
  • Small, soft hat often with a front visor or shade
  • An upper limit on the amount of (e.g. budget)
  • verb
  • To cover the top or end of an object
  • To limit the amount of usage of something

clearly

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US / ˈklɪəlɪ /

UK / ˈklɪrlɪ /

A1
  • adverb
  • In a way that is easy to understand; obviously

underperform

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US / ˌʌndəpəˈfɔːm /

UK / ˌʌndərpərˈfɔːrm /

C2
  • verb
  • To perform below standard/what was expected

change

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US / tʃeɪndʒ /

UK / tʃendʒ /

A1
  • noun
  • Exchange of one set of clothes for another
  • Money in the form of coins instead of paper
  • Money returned after giving too much
  • Act of making or becoming something else
  • verb
  • To exchange one set of clothes for another
  • To exchange one kind of money for another
  • To replace something with another thing
  • To make or become something else
  • To go from one train, bus, etc. and go to another

both

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US / bəuθ /

UK / boθ /

A1
  • determiner
  • Used to refer to two things at the same time
  • pronoun
  • Used to refer to two things at the same time

top

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US / tɒp /

UK / tɑp /

A1
  • adjecitve
  • Being good or great; excellent
  • Being the most in degree or quality
  • noun
  • Item of clothing covering shoulders to waist, hips
  • A cover or lid
  • Part (e.g. road) that is the furthest away
  • Highest or upper part or point of something
  • Best or highest status or position
  • Flat upper surface or edge of an object
  • Child's toy that spins on its point
  • Upper section or leaves of fruits and vegetables
  • Winning in a sport or contest
  • verb
  • To be higher or larger than a specific value
  • To arrive at the highest point of something
  • To put a cover or layer or over something
  • To kill; murder
  • To hold the highest position on a list
  • To be more important, successful or better than
  • To beat someone or win at a game

return

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US / rɪ'tɜ:n /

UK / rɪ'tɜ:rn /

A1
  • adjecitve
  • Do again; repeated
  • noun
  • Faulty or unwanted product sent back to a company
  • Enter key; the main key on the computer keyboard
  • Profit made as a result of a business activity
  • Process of going back to a previous way or state
  • verb
  • To hit something back to the other player or team
  • To come back after being away from somewhere
  • To repay someone's actions, kindness etc.
  • To put, bring, take, give, or send something back
  • To occur again

fast

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US / fɑ:st /

UK / fæst /

A1
  • adjecitve
  • In a way that is difficult to move or change
  • Moving or able to move quickly
  • Showing time that is later than the actual time
  • adverb
  • With a great deal of speed
  • noun
  • Period of time when a person chooses not to eat
  • verb
  • To refuse food for a long time

everyone

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US / ˈevriwʌn /

UK / ˈɛvriˌwʌn /

A1
  • pronoun
  • Every person; everybody

discretionary

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US / dɪˈskreʃənəri /

UK / dɪˈskreʃəneri /

B2
  • adjecitve
  • According to your own judgment or self-restraint

drop

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US / drɒp /

UK / drɑp /

A1
  • noun
  • Distance between a higher and a lower level
  • Act of letting something fall (from your hand)
  • A decrease in quantity or quality; reduction
  • Tiny amount of liquid, with rounded bottom
  • verb
  • To drive someone to a place and then drive away
  • To let something fall from your hand
  • To fall or lie down quickly, as when shot
  • To decide to stop something e.g. a course)
  • To (cause to) reduce in quantity or quality

all

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US / ɔ:l /

UK / ɔl /

A1
  • adverb
  • Completely; totally
  • determiner
  • Being every one of something
  • pronoun
  • 100% of something; the complete amount

america

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US / ə'merɪkə /

UK / əˈmɛrɪkə /

A1
  • noun
  • The United States of America; North America and/or South America

acknowledge

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US / ək'nɒlɪdʒ /

UK / ækˈnɑlɪdʒ /

A2
  • verb
  • To say you have received a letter, gift, etc.
  • To say you accept the truth or value of something
  • to publicly express appreciation
  • Introduction to Video Content
  • In a recent interview, Wamsi Mohan, a senior securities analyst at Bank of America, discussed Apple's financial performance and the concerns surrounding the company. While Apple's earnings were better than expected, it was revealed that sales have dropped for the fourth consecutive quarter. This has raised worries about the upcoming holiday season. Mohan highlighted that there are several concerns affecting Apple's stock price, which closed at $177 and is indicating a further decline. However, he emphasized that Apple's profitability and gross margins were impressive, although they are not immune to consumer softness. This softness is particularly evident in the low-end product portfolio. Mohan also mentioned that Apple's capital return is extremely strong, with the company continuing to buy back shares at an elevated pace. Overall, Apple is outperforming in terms of profitability but underperforming in terms of revenue.
  • Subtitles section
  • Than expected earnings
  • but also revealing that sales dropped for the fourth consecutive quarter.
  • And now there's some worries about the holiday season.
  • Joining us now, Wamsi Mohan
  • and he is Bank of America senior securities analyst.
  • So many things swirling around.
  • Apple to talk about whamsy different.
  • Yeah, and a lot of them are Concerns
  • which is reflected in the stock price
  • obviously is one ninety eight or so
  • closed last night at one seventy seven and is indicated
  • one seventy one, one seventy two
  • this morning, down maybe five points.
  • Good margins, they were able to maintain profitability.
  • No one is probably that shocked that sales
  • I think sales were basically flat.
  • When you call it revenue flat
  • I mean, it's down one percent
  • right?
  • Yeah, Joe.
  • Revenues were flat in the September quarter.
  • I think that was fairly in line with expectations
  • I would say that.
  • Basically.
  • Yeah, the Macs were a little bit softer
  • but services were a blowout.
  • They were impressively higher.
  • So you got some puts and takes.
  • The good margin stuff, the profitability clearly stood out.
  • So, if I was to just summarize
  • what were the key takeaways from the earnings call
  • the first thing I would say is profitability and gross margins were amazing,
  • The second thing I would say is that they're not really immune to consumer softness
  • which is what you're seeing in the guide.
  • And, it's the low end of the product portfolio
  • where you're starting to see that softness,
  • So, the worry is, is that going to creep up into other areas of the portfolio?,
  • And the last thing is capital return.
  • It's, like, extremely strong.
  • They continue to buy back at an elevated pace.
  • So, you really have an Apple that's outperforming on the profitability side
  • underperforming a little bit on the revenue side.
  • Angst about China as well Huawei resurgent.
  • Yeah, in the quarter that
  • that'll probably continue
  • I guess. The other thing is
  • is Apple gonna be able to? It boosted margins by premium phones
  • by more expensive phones
  • but everyone's got one now
  • don't they?
  • Yeah I think the margin story is unique at Apple.
  • First of all, the services mix continues to grind higher
  • and they're going to monetize more and more of that.
  • That's seventy percent gross margin.
  • So, Apple's a very unique company
  • in that given the market cap and given the revenue levels of four hundred billion
  • you're still able to drive gross margins higher,
  • It's just a very unique business model for them.
  • The second element of margins is within products, right?
  • When everything else is soft
  • and iPhone is stronger on a relative basis
  • you actually end up with better hardware gross margins as well,
  • So, we're at a point where the question is
  • as commodity prices, which have been extremely favorable for the last memory prices
  • are down to the percent year on year,
  • Can you keep this gross margin up when you go into next year
  • when you have, you know
  • a lot of the memory companies talking about the fifty percent year on year price being higher?
  • So, you do have some real headwinds to gross margin.
  • You've got increased competition
  • to your point, from Huawei in China.
  • That's real, right?
  • Like, we're talking about units that can be between seventy to a hundred million units
  • potentially, from Huawei,
  • So, what does that really mean for Apple in China?
  • They've taken about twenty million units of share over the last four years,
  • They'll probably give back some of that.
  • Right.
  • And I think management acknowledges that.
  • But you've got some offsets like India.
  • So, it's just that India won't be the upside driver that people thought it might be,
  • It's basically offsetting some of the weakness and the competitive issues in China.
  • Apple is like performing like.
  • The greatest company in the world
  • but not like the uber greatest company in the world
  • that it was for the last couple of years,
  • It's just it's a minute slowdown in the second derivative.
  • So they still got the top four phones in China.
  • Right.
  • But but overall sales.
  • sell in China, right?
  • Yeah, they did, right?
  • So you're flat to slightly down like a percent or so in net terms overall
  • but China was a little bit worse than that.
  • It was three points down year on year.
  • I think the China deceleration is going to get exacerbated.
  • Remember that last year, China had a ton of issues, right?
  • Like in the fourth quarter of last year
  • China really had the production shutdown that happened during the quarter,
  • They also had an extra week in the quarter.
  • They were hit by FX.
  • So, there were a lot of moving pieces to unpack from last year's fourth quarter.
  • But we think that
  • The China headwinds are going to continue
  • both from a revenue level
  • but also from a production standpoint
  • where the supply chain shifts that are happening out of there,
  • The the outlook.
  • How much worse was that than what you were
  • what kind of growth are you expecting next quarter in revenue?
  • Yeah, so we were modeling about a hundred and twenty four billion,
  • And they said about a hundred and seventeen billion.
  • So yeah, it was substantially lower.
  • And I think, where everyone was surprised
  • was the magnitude of deceleration within iPads
  • within Macs, and wearables.
  • And, that's what I meant by the lower end of the portfolio
  • where it's not as sticky,
  • It's not as necessary.
  • I mean, you just don't have to walk out of your house
  • with a wearable necessarily or your AirPods.
  • I mean all the people swear by that.
  • But, I think that you do have to go out of your house with an iPhone,
  • It's less discretionary relative to all the other stuff that I think you're seeing softness
  • which is inherently a little bit more discretionary,
  • So, the question is, will that like really start to creep up from a softness perspective and broader demand,
  • It's a.
  • It's a great fear of mine.
  • I need to know where my phone is at all times.
  • And I pass a toilet, I get nervous.
  • I pass a swimming pool, I get nervous.
  • If I forget it and can't find it
  • and I have it on mute
  • where I'm not going to be able to ring it
  • I'm fine,
  • You mean both your phones, right?
  • Huh?
  • What's that?
  • You mean both your phones?
  • Yeah.
  • Everyone's got two phones now, right?
  • No.
  • No, one.
  • One.
  • I'm one phone.
  • I get the problem?
  • Yeah.
  • No, I mean, well.
  • It depends.
  • What's going on?
  • Well, you know, you've got limitations when you use one phone.
  • You know, five kids calling me
  • and my wife calling me on FaceTime.
  • I can't do that on my corporate device.
  • So, yeah.
  • I don't understand why
  • you know, I'm not dying to have a titanium
  • Phone, I have a case anyway
  • and a better camera, but they've squeezed a lot of continuing growth out of stuff that really isn't that better.
  • I think you have to look at innovation
  • Joe, or a multi year period
  • right?
  • You're not replacing your phone every year.
  • Well, most people are not.
  • But I think that over a three
  • four year period, everyone upgrades.
  • And it's a huge upgrade
  • when you upgrade, once every three or four years,
  • Because you're looking at step function changes in camera functionality.
  • And it's much faster.
  • The apps take a lot more resources.
  • I would say it's still very innovative.