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Barbie's Insane Marketing: Becoming a Billion Dollar Movie

Original YouTube Video | TLDRbusiness Published on 2023-08-08 Level：91 Speed：34 maxwordlevel：29

Video vocabulary

car

US / kɑ:(r) /

•

UK / kɑr /

noun
A vehicle with wheels and engine to carry people

donut

US / ˈdəuˌnʌt /

•

UK / ˈdoˌnʌt, -nət /

noun
Piece of sweet, fried bread shaped like a ring

archetype

US / 'ɑ:kɪtaɪp /

•

UK / ˈɑrkɪˌtaɪp /

noun
A model on which similar things are patterned

expert

US / 'ekspɜ:t /

•

UK / ˈɛkˌspɚt /

adjecitve
Having special knowledge or skill
noun
Skillful person with special knowledge

ins

US / ɪnz /

•

UK / ɪnz /

abbreviation
Insert key on computer keyboard

see

US / si: /

•

UK / si /

verb
To go on a date with someone
To predict whether something is, or will be true
To understand what someone says
To use your eyes to look at something
To visit a place often for sightseeing or pleasure
To visit or meet with someone
To find out by waiting or looking
To watch (a game, movie or TV show)

szechuan

US / ˌsɪstəˈmætɪk /

•

UK / ˌsɪstəˈmætɪk /

twitter

US / ˈtwɪtə(r) /

•

UK / ˈtwɪtɚ /

noun
An online messaging system
verb
To make small chattering sounds, like some birds

eagle

US / ˈi:gl /

•

UK / ˈiɡəl /

noun
Very large, strong bird that hunts small animals

honest

US / ˈɒnɪst /

•

UK / ˈɑnɪst /

adjecitve
Good, truthful, sincere, or faithful; trustworthy

greta

US / ˈgrɛtə /

•

UK / ˈgritə /

pooch

US / pu:tʃ /

•

UK / putʃ /

noun
A dog

process

US / prə'ses /

•

UK / ˈprɑsˌɛs, ˈproˌsɛs /

noun
Dealing with official forms in the way required
Set of changes that occur slowly and naturally
verb
To organize and use data in a computer
To deal with official forms in the way required
To prepare by treating something in a certain way
To adopt a set of actions that produce a result
To convert by putting something through a machine

with

US / wɪð /

•

UK / wɪð, wɪθ /

preposition
As an employee of a certain company
Against something or someone
By using something as a means
Due to; because of
Including
Possessing as a feature
Related to
(Of the manner/attitude by which you do something)
Used to express that people or things are together

social

US / ˈsəuʃəl /

•

UK / ˈsoʃəl /

adjecitve
Involving activity with people, e.g. in free time
Liking being with other people; friendly
Living together and depending on each other

float

US / fləʊt /

•

UK / floʊt /

noun
Object designed to stay on the surface of water
Decorated truck used in a festival
verb
To sell the shares of a company publicly
To move slowly and easily through air
To rest on the surface of water without sinking

hundred

US / 'hʌndrəd /

•

UK / ˈhʌndrɪd /

number
100

mario

US / 'fɔ:wəd /

•

UK / ˈfɔrwəd /

month

US / mʌnθ /

•

UK / mʌnθ /

noun
One of 12 28-31 day periods in the year

mouth

US / maʊθ /

•

UK / maʊθ /

noun
Hole in the face used for eating and talking
Opening of a container such as a bottle
Area where a river enters a large body of water
verb
To say words without speaking

group

US / ɡru:p /

•

UK / ɡrup /

noun
Two or more musicians who play music together
Number of people or things gathered together
verb
To combine or collect objects or people together

promotional

US / prəˈməʊʃənl /

•

UK / prəˈmoʊʃənl /

adjecitve
Used in advertising

ominous

US / ˈɒmɪnəs /

•

UK / ˈɑmənəs /

adjecitve
Indicating something bad or unpleasant will happen

world

US / wɜ:ld /

•

UK / wɜrld /

noun
All the humans, events, activities on the earth
Political division due to some kind of similarity

traditionally

US / trə'dɪʃənəlɪ /

•

UK / trə'dɪʃənəlɪ /

adverb
Something done in a customary, traditional manner

canada

US / 'kænədə /

•

UK / ˈkænədə /

proper noun
A country in northern North America, the second largest country in the world; population 35,900,000

could

US / kəd /

•

UK / kʊd /

other
Past form of 'can' to mean have ability
Used to ask for something politely, or to offer

cream

US / kri:m /

•

UK / krim /

adjecitve
Pale color that is yellowish white
noun
Type of a thick beauty product used on the skin
Thick liquid rubbed into the skin
The top part of milk when left standing
verb
To defeat someone with ease
To have added cream
To mix together into a thick substance or liquid

foot

US / fʊt /

•

UK / fʊt /

noun
Base of something such as a mountain or vase
Length of 12 inches or about 25 cm
Lowest part of the leg we use to stand on

know

US / nəʊ /

•

UK / noʊ /

verb
To be familiar with a person or place, thing
To feel sure or be convinced about something
To discover or be aware of something
To be able to distinguish
To have knowledge of things

moment

US / 'məʊmənt /

•

UK / 'moʊmənt /

noun
Very short or brief period of time
A particular period in time

ninety

US / 'naɪntɪ /

•

UK / ˈnaɪnti /

number
90

often

US / ˈɔfən /

•

UK / ˈɔfən,ˈɑfən,ˈɔftən,ˈɑf- /

adverb
Many times; frequently; on many occasions

public

US / 'pʌblɪk /

•

UK / ˈpʌblɪk /

adjecitve
Owned by the government
Concerning society in general
Being available or accessible to people in general
Known or able to be known by all people

wear

US / weə(r) /

•

UK / wer /

noun
Clothing designed for a purpose e.g. skiing
Damage from continual use over a long period
verb
To have clothes, glasses, shoes etc. on your body
To display an expression or emotion on the face
To become weaker or damaged from continued use

trust

US / trʌst /

•

UK / trʌst /

noun
Wealth or property held by one person for another
The belief that someone is honest
Care or responsibility of a person
verb
To expect confidently
To have confidence or faith
To be confident someone is honest and reliable
To believe someone to be honest and reliable

centric

US / 'sentrɪk /

•

UK / 'sentrɪk /

adjecitve
Having or situated at or near a center

end

US / end /

•

UK / ɛnd /

noun
The point where a process or activity stops
A point that marks the limit of something; finish
Goal or desired result
The tip, edge or limit of something
verb
To be the last part of something

ice

US / aɪs /

•

UK / aɪs /

noun
Frozen gas or liquid, esp. water
Sweet food made of frozen cream, or juices
verb
To make something cold by putting on frozen water
To spread a sweet and creamy substance on a cake

focus

US / 'fəʊkəs /

•

UK / ˈfokəs /

noun
Main purpose or center of interest or activity
verb
To see clearly by adjusting your eyes or a camera
To keep your attention, concentration on one thing

exist

US / ɪɡ'zɪst /

•

UK / ɪɡˈzɪst /

verb
To be present, alive or real

fall

US / fɔ:l /

•

UK / fɔl /

noun
Season after summer and before winter; Autumn
A drop in amount; decrease
Dropping from a standing position to the ground
verb
To drop in amount; to decrease
To come down from a higher position suddenly
To go from standing to the ground, by accident

paw

US / pɔ: /

•

UK / pɔ /

noun
Foot of an animal that has claws like a dog or cat
verb
To touch inappropriately, in a sexual way

toothpaste

US / ˈtu:θpeɪst /

•

UK / ˈtuθˌpest /

noun
A paste used for cleaning teeth

remember

US / rɪ'membə(r) /

•

UK / rɪˈmɛmbɚ /

verb
To give someone a gift, e.g. birthday, wedding
To hold a thought in your mind to not forget it
To bring a previous image or idea to your mind

upper

US / ˈʌpə(r) /

•

UK / ˈʌpɚ /

adjecitve
Located above others of the same kind
Being the northern part of a region
Being closer to the source of a river
noun
Drug that improves mood or increases energy
Something happy or encouraging
Top part of a shoe, other than the flat bottom

US / twi:t /

•

UK / twit /

noun
Weak chirping sound as of a small bird
Message sent to Twitter
verb
To make a weak chirping sound as of a small bird
To write a message on Twitter

blow

US / bləʊ /

•

UK / blo /

noun
Something that causes you difficulty or sadness
Act of making air come out of your mouth
A hit or strike from an object
verb
To move something using air
To make air come quickly out of your mouth
To clear something by forcing air through it

film

US / fɪlm /

•

UK / fɪlm /

noun
Thin layer that covers something
Movie
verb
To record moving action with a camera

quickly

US / ˈkwɪkli /

•

UK / ˈkwɪklɪ /

adverb
Without taking a lot of time; fast

swear

US / sweə(r) /

•

UK / swɛr /

verb
To say bad or impolite words to someone
To make a serious promise to do something

collaboration

US / kəˌlæbəˈreɪʃn /

•

UK / kəˌlæbəˈreɪʃn /

noun
Act of working with someone to complete a task

full

US / fʊl /

•

UK / fʊl /

adjecitve
Containing all the parts; complete
Containing or holding as much as possible
Having had enough food
adverb
In a direct manner; completely

history

US / 'hɪstrɪ /

•

UK / ˈhɪstəri /

noun
Established pattern or record
Study of past events as an academic subject

homesick

US / ˈhəʊmsɪk /

•

UK / ˈhomˌsɪk /

adjecitve
Longing to return home; missing your home, family

marketing

US / ˈmɑ:kɪtɪŋ /

•

UK / ˈmɑ:rkɪtɪŋ /

noun
The act of selling services or goods
verb
To publicize products to get you to buy; advertise

xbox

US / 'θerəpɪ /

•

UK / ˈθɛrəpi /

before

US / bɪˈfɔ:(r) /

•

UK / bɪˈfɔr,-ˈfor /

adverb
At a time earlier than the present; previously
conjunction
In advance of something happening
preposition
In front of someone or something

almost

US / 'ɔ:lməʊst /

•

UK / ˈɔlˌmost, ɔlˈmost /

adverb
Only a little less than, nearly, not quite

engagement

US / ɪnˈgeɪdʒmənt /

•

UK / ɛnˈɡedʒmənt /

noun
Something you must do at a set time; appointment
Fight between opposing military forces in a war
Act of asking someone to marry you

cover

US / 'kʌvə(r) /

•

UK / ˈkʌvɚ /

noun
A different version of another song
Bed sheets; blankets
(Police or military) protection from attack
Amount of money to be paid in an insurance claim
Thing you put over something to close or hide it
Front and back part of a book or magazine
Shelter built to protect from the natural elements
verb
To record a different version of another song
To include as part of its area
To put something over something to hide it
To discuss a subject in a talk or meeting
To form a layer over something so it is hidden
To have sufficient funds to pay for something
To include something within an agreed limit
To report news on TV, radio or in a newspaper
(Police or military) to protect from attack
To travel a certain distance in a given time
To wrap something with something, such as a cloth

have

US / həv /

•

UK / hæv /

verb
To drink, smoke, eat or use something
To experience the effects of something
To organize an event, or join in an activity
To own, possess, or hold something
To cause to happen or produce a particular effect

rug

US / rʌg /

•

UK / rʌɡ /

noun
Small carpet; material used to cover a floor

part

US / pɑ:t /

•

UK / pɑ:rt /

adjecitve
To some degree; half; not fully
noun
Division of a book
Ratio of something, e.g. 3 of gin, 1 of tonic
A line in a person's hair, made with a comb
Character an actor plays on stage, movie, or TV
Some, but not all of a specific thing
Role in causing something to happen
verb
To make a line in a person's hair, by using a comb
To move two things apart creating a space
To leave someone, or to break off a relationship

without

US / wɪˈðaʊt /

•

UK / wɪðˈaʊt, wɪθ- /

preposition
Not with; not having

cast

US / kɑ:st /

•

UK / kæst /

noun
People who appear in a play or movie
Small amount of a particular color
Shape to pour hot metal in to create objects
Hard covering put around injured arm, leg etc.
verb
To give specific roles to actors in a movie, play
To describe someone's personality or character
To make objects using a mold
To be presented in a certain way
To send out or direct something
To throw something using a line, e.g. when fishing

bunch

US / bʌntʃ /

•

UK / bʌntʃ /

noun
A group of things of the same kind
verb
To group people or things closely together
(Cloth) to gather/be gathered together in folds

interesting

US / ˈɪntrəstɪŋ /

•

UK / ˈɪntrɪstɪŋ, -tərɪstɪŋ, -təˌrɛstɪŋ /

adjecitve
Taking your attention; making you want to know
verb
To make someone want to know about something
To persuade to do, become involved with something

grab

US / ɡræb /

•

UK / ɡræb /

verb
To take and hold something quickly

leeway

US / ˈli:weɪ /

•

UK / ˈliˌwe /

noun
Sideways drift, as of a boat from a course

officially

US / əˈfɪʃəli /

•

UK / əˈfɪʃəlɪ /

adverb
According to what is stated by an authority figure

sauce

US / sɔ:s /

•

UK / sɔs /

noun
Food made from cooked fruit, e.g. apples or mangos

york

US / jɔ:k /

•

UK / jɔrk /

proper noun
A city in northern England, on the Ouse River; population 136,900 (est. 2009).
A commercial and industrial city in southeastern Pennsylvania; population 40,097 (est. 2008).
The southwestern tip of Hayes Peninsula, on Baffin Bay in Greenland. It served as a base for US expl

tooth

US / tu:θ /

•

UK / tuθ /

noun
A sharp points on the edge of a machine or tool
Hard white things in the mouth, used to bite

own

US / əʊn /

•

UK / on /

adjecitve
Belong to oneself
determiner
Yours, his, hers, etc.; not belonging to another
pronoun
(Something) belong to myself
verb
To have something as your property

similar

US / ˈsɪmələ(r) /

•

UK / ˈsɪməlɚ /

adjecitve
Nearly the same; alike

ultimately

US / ˈʌltɪmətli /

•

UK / ˈʌltəmɪtli /

adverb
Done or considered as the final and most important

buzz

US / bʌz /

•

UK / bʌz /

noun
Low pitched sound similar to the sound bees make
verb
To make a low, constant noise like a bee

endorsement

US / ɪnˈdɔ:smənt /

•

UK / ɪnˈdɔ:rsmənt /

noun
Support for a product for advertising purposes

enough

US / ɪˈnʌf /

•

UK / ɪˈnʌf /

adjecitve
Sufficient to answer the need
adverb
To a satisfactory degree
pronoun
Equal to what is needed; as much as required
Adequate number or amount

find

US / faɪnd /

•

UK / faɪnd /

noun
Object discovered by chance
Things that have been discovered from searching
verb
To become aware of something that is happening
To discover or meet by chance
To decide if someone is guilty of a crime, or not
To learn through study, research, or effort
To discover something by looking for it

coup

US / ku: /

•

UK / ku /

noun
Successful taking over of a thing; sudden success
Attempt to take control from the government

depth

US / depθ /

•

UK / dɛpθ /

noun
Distance below a surface

keen

US / ki:n /

•

UK / kin /

adjecitve
Being eager or excited for something to happen
Liking something; wanting to do or have; desiring
Having highly developed senses (e.g. smell, taste)
Being clever or smart
verb
To make a loud sad cry, as because someone died

mean

US / mi:n /

•

UK / min /

adjecitve
Being good at
Nasty; unkind
Not liking to spend money; cheap; stingy
noun
Average of a set of numbers
verb
To express a particular idea or thought
To intend to do something in particular
To have a particular meaning or value

require

US / rɪ'kwaɪə(r) /

•

UK / rɪˈkwaɪr /

verb
To demand that someone does something
To need to do something, to make it necessary

tend

US / tend /

•

UK / tɛnd /

verb
To move or act in a certain manner
To take care of
To regularly behave in a certain way

ticket

US / 'tɪkɪt /

•

UK / ˈtɪkɪt /

noun
Piece of paper allowing you enter or use something
Official paper showing something illegal was done
Printed paper showing a price, size or information
verb
To sell tickets for an event, journey or activity
To give paper to show someone had acted illegally

watch

US / wɒtʃ /

•

UK / wɑtʃ /

noun
Period of time someone is responsible for guarding
Device you wear on your wrist that shows the time
Official warning statement, e.g. of bad weather
verb
To keep in check, manage, or control something
To look at something for entertainment, e.g. TV
To guard a place or people; protect child, etc.
To look at carefully to work out what is happening
To protect and care for someone or something

type

US / taɪp /

•

UK / taɪp /

noun
Printed letters or blocks used for printing them
Group of things or people sharing common features
verb
To identify something belonging to a group
To write by touching keys on a keyboard

fun

US / fʌn /

•

UK / fʌn /

adjecitve
Amusing and enjoyable
noun
Enjoyable or amusing quality or feeling

house

US / haʊs /

•

UK / haʊs /

noun
Place where a specific activity or business occurs
Building in which a family, person lives
verb
To give someone a place to live
To contain or store something

jump

US / dʒʌmp /

•

UK / dʒʌmp /

noun
Large sudden increase
An act of springing into the air
Bar or other thing that is jumped over
A sudden movement due to surprise
verb
To attack someone suddenly
To push your body into the air with your legs
To suddenly decide to do something
To make a sudden movement due to surprise

fascinating

US / ˈfæsɪneɪtɪŋ /

•

UK / ˈfæsəˌnetɪŋ /

adjecitve
Having your attention fixated as though by a spell
Very interesting
verb
To attract or interest greatly

makeup

US / 'meɪkʌp /

•

UK / ˈmekˌʌp /

noun
Substance put on the face to make you look pretty

right

US / raɪt /

•

UK / raɪt /

adjecitve
Correct or true
The south side of you looking at the rising sun
adverb
Exactly in a place or time
Being appropriate for a particular event
In a straight or direct manner
noun
Something you are legally or morally allowed to do
Ideal of what is just and good
Political view based on conservatism
verb
To fix something previously wrong or unjust
To make upright, as a boat that has turned over

sink

US / sɪŋk /

•

UK / sɪŋk /

noun
Large bowl in a kitchen or washroom for washing
verb
To push something down into the ground
To dig (a well)
To move down toward a lower point
To decrease in value or amount

she

US / ʃɪ /

•

UK / ʃi /

pronoun
Female person or animal mentioned before
(Refers to female person mentioned before)

touch

US / tʌtʃ /

•

UK / tʌtʃ /

noun
Certain way of doing that makes something special
A small amount of something
Feeling of a surface
verb
To affect feelings, especially by causing sympathy
To be next to each other with no space between
To get involved with (used in negative)
To feel an object with your fingers, etc.

ukraine

US / ju:'kreɪn /

•

UK / ju:'kreɪn /

other
A republic in southeastern Europe; formerly a European soviet; the center of the original Russian st

bomb

US / bɒm /

•

UK / bɑm /

noun
An explosive device
verb
To attack with explosives
To fail or be completely unsuccessful

emerge

US / ɪ'mɜ:dʒ /

•

UK / ɪˈmɚdʒ /

verb
To rise or appear out of some background

each

US / i:tʃ /

•

UK / itʃ /

determiner
Every one of two or more things
pronoun
Per one person or thing

example

US / ɪgˈzɑ:mpl /

•

UK / ɪɡˈzæmpəl /

noun
Thing, person which represents a category

happen

US / 'hæpən /

•

UK / ˈhæpən /

verb
To take place or occur

ground

US / graʊnd /

•

UK / ɡraʊnd /

noun
Connection of electrical equipment to earth
Place where people play particular sports
Solid surface of the earth that we stand on
verb
To break (coffee, etc.) into tiny bits with machine
To make loud jarring noise by pressing hard
To make sharp or smooth through friction
To press together with force making a sound
To punish someone by not allowing them to go out
To hit the bottom
(Of boat) to hit the bottom so it cannot move
To prevent a plane from taking off
To place the ball over the goal line in rugby

harris

US / ˈhærɪs /

•

UK / ˈhɛrɪs /

proper noun
The southern part of the island of Lewis and Harris in the Outer Hebrides.

unsurprisingly

US / /

•

UK / /

adverb
In an expected manner; predictably

about

US / ə'baʊt /

•

UK / əˈbaʊt /

adverb
To be ready to; going to
Nearly; approximately; roughly
Near; next to; close to
In every direction; in the area of
preposition
Concerning or of (a topic)

cinematic

US / ˌsɪnəˈmætɪk /

•

UK / ˌsɪnəˈmætɪk /

adjecitve
Concerning or characteristic of the cinema

even

US / 'i:vn /

•

UK / ˈivən /

adjecitve
Being equal in influence, power, possibility etc.
Being divided equally or fairly
(Of teams/contest) with similar chances of success
Smooth, level, or regular
Can be divided by 2; ending in 2, 4, 6, 8, or 0
At a regular, equally steady manner
Remaining steady and unchanging
adverb
(When this is surprising) as well; too
(Used to compare two things/stress the difference)
verb
To make something level; to flatten
To make something equal

different

US / ˈdɪfrənt /

•

UK / ˈdɪfrənt /

adjecitve
Not of the same kind; unlike other things

patrick

US / ˈpætrik /

•

UK / ˈpætrɪk /

other
Apostle and patron saint of Ireland; an English missionary to Ireland in the th century

organically

US / ɔ:'ɡænɪklɪ /

•

UK / ɔ:'ɡænɪklɪ /

adverb
In a natural way, without a set structure
In a way that uses few or no chemicals

people

US / 'pi:pl /

•

UK / ˈpipəl /

noun
Persons sharing culture, country, background, etc.
Men, Women, Children

lean

US / li:n /

•

UK / lin /

adjecitve
Having a low fat content
Efficient; well-designed with no waste
Thin; slim; skinny; with little fat on your body
verb
To balance against or on something for support
To have a tendency to do something; favor

like

US / laɪk /

•

UK / laɪk /

adjecitve
Being equal in status or kind to something else
Similar; the same
adverb
For example
preposition
Used as a filler; used to ad emphasis
In a way similar to the way something is done
Such as; for example
verb
To want to
To find something pleasing; to prefer something

that

US / ðæt /

•

UK / ðæt, ðət /

adjecitve
The person or thing being talked about
Used to identify something both the speakers know
adverb
Used to reinforce adjectives and adverbs
To such a degree
conjunction
Used to connect a noun clause
Used to introduce an adverbial clause
Used to introduce a noun clause
determiner
Used as a noun to refer to something
pronoun
Referring an object far away
Used to refer to the relative pronoun ‘which’

storey

US / 'stɔ:rɪ /

•

UK / ˈstɔri, ˈstori /

noun
One of many floors or levels in a building

what

US / wɒt /

•

UK / hwɑt, hwʌt, wɔt, wʌt,hwət, wət /

pronoun
Thing or things that; the same kind as
Used to emphasize something you are about to say
adjecitve
Used to refer to a particular amount, or number
Used to place emphasis on a particular quality
adverb
To a certain degree
determiner
Question words used for asking for information
exclamation
Used to express excitement, shock, or surprise
Used to ask people to repeat something they said

warner

US / 'wɔ:nə /

•

UK / 'wɔ:nə /

other
Someone who gives a warning to others

action

US / 'ækʃn /

•

UK / ˈækʃən /

noun
Something that a person or thing does
verb
To act to do something

dead

US / ded /

•

UK / dɛd /

adjecitve
Not alive
Being bored or not interested
Unable to operate because electricity etc. ran out
Being unable to feel, physically or emotionally
adverb
Completely; absolutely

get

US / ɡet /

•

UK / ɡɛt /

verb
To become affected by illness or disease
To begin to feel or understand an emotion or idea
To send or bring someone or something home, etc.
To go somewhere to obtain something
To (cause to) do a particular thing
To obtain, receive or be given something
To currently have
To prepare for use
To understand something being said or read

first

US / fɜ:st /

•

UK / fɚst /

adjecitve
1st; Coming before all others in time or place
noun
Something that has not happened before
Position of the winner of a competition

marketer

US / 'mɑ:kɪtə(r) /

•

UK / 'mɑ:kɪtə(r) /

noun
Person or business that sells services or goods

medium

US / 'mi:dɪəm /

•

UK / ˈmidiəm /

noun
Method of expressing ideas or feelings
Something available in a middle size or condition
Person who claims to communicate with the dead

president

US / ˈprezɪdənt /

•

UK / ˈprɛzɪdənt,-ˌdɛnt /

noun
Person in charge of a country, or organization

pool

US / pu:l /

•

UK / pul /

noun
Amount collected, e.g. money, for some purpose
Small body of still water
Game of hitting balls on a table with long sticks
Small area of water for swimming bound by walls
verb
(Of a liquid) to collect into a small area
To make a collection of (resources, money etc.)

serious

US / ˈsɪəriəs /

•

UK / ˈsɪriəs /

adjecitve
Giving something great energy or sincerity
Needing thought or concentration; important; grave
Being sincere about something; not joking

endless

US / ˈendləs /

•

UK / ˈɛndlɪs /

adjecitve
Having or appearing to have no end

down

US / daʊn /

•

UK / daʊn /

adjecitve
Being sad, sick, or unhappy
Not operating, working, or functioning as expected
adverb
In a sitting or lying position
Towards or on the ground, floor, or bottom
Written or copied onto a piece of paper or book
noun
A period of play in American Football
The soft, smooth hairs that cover a bird's body
preposition
Along something's path, course, or direction
Going from a higher position to a lower position
verb
To eat or drink very quickly and without stopping

frankly

US / ˈfræŋkli /

•

UK / ˈfræŋkli /

adverb
Speaking honestly and directly

include

US / ɪnˈklu:d /

•

UK / ɪnˈklud /

verb
To make someone, something part of a group

fancy

US / 'fænsɪ /

•

UK / ˈfænsi /

adjecitve
Unusual and attractive in design
verb
To want to have or do something; feel like
To imagine or suppose that something will happen
To believe or imagine something that is not true

monumental

US / ˌmɒnjuˈmentl /

•

UK / ˌmɑ:njuˈmentl /

adjecitve
(Mistake/waste of time) huge; very big; severe
Concerning or appearing like a monument

pinkberry

US / /

•

UK / /

sick

US / sɪk /

•

UK / sɪk /

adjecitve
Having a physical or mental illness
Morally wrong; perverted

search

US / sɜ:tʃ /

•

UK / sɜ:rtʃ /

noun
Examination of person to find something
Action to find an answer to a problem
Action of trying to find someone or something
verb
To examine a person's clothing to find something
To look for an answer or explanation to a problem
To look carefully for someone or something

then

US / ðen /

•

UK / ðɛn /

adverb
A time that is not now
Following another thing in time or arrangement
Following on reasonably from what was just stated
At that time, not now

step

US / step /

•

UK / stɛp /

noun
Movement done as part of a particular dance
Distance covered by one movement of a leg; stride
One part or stage in a process
Sound made by the feet while walking; footstep
Flat horizontal piece that forms stairs
verb
To raise and moving the foot to put it down

check

US / tʃek /

•

UK / tʃɛk /

adjecitve
Decorated with squares made up of lines
noun
Paper showing how much you owe at a restaurant
Printed piece of paper you sign to pay for things
A mark on a form, equivalent to 'yes'; tick
Mark used to show that something is correct
Procedure to prevent errors or control something
verb
To confirm the details of something are correct
To leave your things with staff who look after it
To examine something to see if something is wrong
To examine in order to prevent errors/a problem

consume

US / kən'sju:m /

•

UK / kənˈsum /

verb
To eat, drink, buy or use up something
To take all your energy; focus the attention

clothe

US / kləʊð /

•

UK / kloʊð /

verb
To put a certain type of clothing on someone; dress

news

US / nju:z /

•

UK / nu:z /

noun
Broadcast on radio or TV about recent events
Information about recent events

struggle

US / 'strʌɡl /

•

UK / ˈstrʌɡəl /

noun
Strong efforts made to do something difficult
verb
To try very hard to do something difficult

purchase

US / ˈpɜːtʃəs /

•

UK / ˈpɜːrtʃəs /

noun
Something that you bought
Strong hold on something; grip
verb
To buy something; to get by paying money for it

cold

US / kəʊld /

•

UK / kold /

adjecitve
Having a very low temperature
Being unfriendly or lacking emotion
noun
Illness of sneezing, coughing, and a sore throat

few

US / fju: /

•

UK / fju /

pronoun
Not many, a small number

individual

US / ˌɪndɪˈvɪdʒuəl /

•

UK / ˌɪndəˈvɪdʒuəl /

adjecitve
Made for use by one single person
Having a distinct manner different from others
noun
Single person, looked at separately from others

fact

US / fækt /

•

UK / fækt /

noun
Something that is known or proved to be true

much

US / mʌtʃ /

•

UK / mʌtʃ /

adjecitve
Very; to a high level or degree
adverb
A lot; large amount; a high degree of
Nearly; basically
On many occasions; often
noun
A large amount; a great quantity

positive

US / ˈpɒzətɪv /

•

UK / ˈpɑzɪtɪv /

adjecitve
Showing agreement or support for something
Being sure about something; knowing the truth
Having the charge produced by electrons
Being good or useful
Showing that a chemical is present in a test

strong

US / strɒŋ /

•

UK / strɔŋ /

adjecitve
(Of tea or beer) dark or thick
Having big muscles; physically powerful

rebrand

US / ˌriːˈbrænd /

•

UK / ˌriːˈbrænd /

verb
To change the identify or message of a brand

standard

US / 'stændəd /

•

UK / ˈstændəd /

adjecitve
Being the accepted normal level of quality
(Of a language) being the most accepted in a place
noun
Official unit of measuring something
Principle of behaving in a moral way

array

US / əˈreɪ /

•

UK / ə'reɪ /

noun
A regular order or arrangement of things
verb
To arrange things in a regular order

amount

US / ə'maʊnt /

•

UK / əˈmaʊnt /

noun
Quantity of something
verb
To add up to a certain figure

anyway

US / ˈeniweɪ /

•

UK / ˈɛniˌwe /

adverb
A word used to change the topic of a conversation

crock

US / krɒk /

•

UK / krɑk /

noun
An earthenware cooking pot

joke

US / dʒəʊk /

•

UK / dʒoʊk /

noun
A funny or amusing statement
Something or someone not taken seriously
verb
To say or do things that are meant to be funny

middle

US / 'mɪdl /

•

UK / ˈmidl /

adjecitve
Equal distance from extremes
noun
Place that is halfway between two things

head

US / hed /

•

UK / hɛd /

noun
Counter for the number of cattle
Natural mental ability or intelligence
Leader or person with the greatest authority
Mind; mental ability; mental state
Side of a coin with a head on it
Top part of your body with eyes and a mouth
Starting point of something, e.g. a river
verb
To hit a ball with your head in a game
To be first or at the front or top (e.g. a list)
To travel or move toward a particular place; To go in a particular direction
To become the leader of something
To lead or be responsible for something

never

US / 'nevə(r) /

•

UK / ˈnɛvɚ /

adverb
Not ever; not at any time

success

US / sək'ses /

•

UK / səkˈsɛs /

noun
Achievement of a desired purpose or goal
A successful person; one who achieved their aims

career

US / kə'rɪə(r) /

•

UK / kəˈrɪr /

noun
Particular occupation in professional life
verb
To move forward very fast and without control

cycle

US / ˈsaɪkl /

•

UK / ˈsaɪkəl /

noun
Series of regular and repeated actions
Bicycle, bike
verb
To go through a series of events repeatedly
To ride on a bicycle

fully

US / 'fʊlɪ /

•

UK / ˈfʊli /

adverb
Completely or entirely

home

US / həʊm /

•

UK / hom /

adjecitve
A sports team's own field or place of play
adverb
Into the correct or intended position
noun
House, apartment or building to be rented or sold
Institution for sick or elderly people
Place where a person or a family lives
Country where a person lives or was born
Region that is native to peoples, plant or animals
verb
To move towards a particular target location

just

US / dʒʌst /

•

UK / dʒʌst /

adjecitve
Proper or appropriate; as is deserved
Doing or being what is right or fair
Legally correct; having enough evidence
adverb
Almost; nearly
Exactly at the time of
Exactly (the same as, like)

insurance

US / ɪnˈʃʊərəns /

•

UK / ɪnˈʃʊrəns /

noun
Protection against loss/injury/death you pay for

range

US / reɪndʒ /

•

UK / rendʒ /

noun
Cooking stove with multiple burners
Given distance from a point; how far plane can fly
Large grassy area where cattle wander and feed
Group or chain of mountains
Set of things with something in common
Limits within which something extends or varies
A set of products, e.g. so that people can choose
verb
To cover an area from one point to another
To extend to or vary within given limits
To put things in a row or in line
To wander or explore

occasionally

US / əˈkeɪʒnəli /

•

UK / əˈkeɪʒən(ə)li /

adverb
Not very often; sometimes; seldom

talk

US / tɔ:k /

•

UK / tɔk /

noun
Style of speaking
Discussion between two countries
Giving information in front of people; lecture
Saying things or ideas to someone with words
verb
To make a formal speech about something
To say things or ideas to someone with words

skate

US / skeɪt /

•

UK / sket /

noun
Flat sea fish
Boot with a metal blade attached to the bottom
Boot with small wheels attached to the bottom
verb
To slide on ice wearing boots with a metal blade
To slide on a surface, e.g. ice
To move wearing boots with wheels attached

somewhere

US / 'sʌmweə(r) /

•

UK / ˈsʌmˌhwɛr, -ˌwɛr /

adverb
At or to an unknown or unnamed place

dress

US / dres /

•

UK / drɛs /

noun
Women's garment with a top part and a skirt
Clothing suitable for a time period or occasion
verb
To prepare food (e.g. salad) before cooking or eating
To decorate something for display e.g. a mannequin
To put clothes on
To clean, care for and apply a cover to a wound

hour

US / 'aʊə(r) /

•

UK / aʊr /

noun
60 minutes
Particular time of the day
Fixed, regularly occurring time

merch

US / /

•

UK / /

noun
short for merchandise

split

US / splɪt /

•

UK / splɪt /

adjecitve
No longer married or in a relationship
(Injured) by cutting it open, as in someone's lip
(Of a decision) when people cannot decide a winner
noun
Difference of opinion in a group causing a break
Separation or a break in something
verb
To become divided or broken along a straight line
To cause a cut in (lip, etc.)
To have difference of opinion in a group
To separate into two or more pieces
To divide something in an even or fair way

stuff

US / stʌf /

•

UK / stʌf /

noun
Generic description for things, materials, objects
verb
To push material inside something, with force

surreal

US / səˈri:əl /

•

UK / səˈriəl /

adjecitve
Concerning surrealism
Being strange, dreamlike or difficult to follow

those

US / ðəʊz /

•

UK / ðoz /

determiner
The people or things we are talking about
pronoun
The objects far from the speaker

regularly

US / ˈregjələli /

•

UK / ˈregjələrli /

adverb
At the usual time each day, week, or month

heist

US / haɪst /

•

UK / haɪst /

noun
A burglary; a theft of a house or bank

grant

US / ɡrɑ:nt /

•

UK / ɡrænt /

noun
Money given for education or research
Person's name
verb
To admit an opinion is true but not fully agreeing
To give or let someone do what they want

for

US / fə(r) /

•

UK / fɔr,fə /

preposition
Used to show the purpose, or need of something

spend

US / spend /

•

UK / spɛnd /

verb
To use money to pay for something
To use time in order to do something
To use up something completely

time

US / taɪm /

•

UK / taɪm /

noun
Speed at which music is played; tempo
Point as shown on a clock, e.g. 3 p.m
Number of hours, minutes needed to do something
Occasion when something happens
Period or occasion that something occurred
Period in history or the past
Something measured in minutes, hours, days, etc.
How long an event takes; duration
verb
To check speed at which music is performed
To choose a specific moment to do something
To measure how long an event takes, e.g. a race
To schedule something to occur at a specific moment

website

US / ˈwebsaɪt /

•

UK / 'websaɪt /

noun
Collection of webpages in one location

through

US / θru: /

•

UK / θru /

adjecitve
having finished using or doing something
adverb
From the beginning of something until the end
preposition
Over, in, across an entire thing or place
Allowing you to pass between, or to
By a particular way or process; by the use of

begin

US / bɪ'ɡɪn /

•

UK / ˈbeɡɪn /

verb
To do the first part of an action; to start

incredible

US / ɪnˈkredəbl /

•

UK / ɪnˈkrɛdəbəl /

adjecitve
Very good; amazing
Really good; amazing; great
Very hard to believe

replicate

US / 'replɪkeɪt /

•

UK / ˈrɛplɪˌket /

verb
To make one or more exact copies of itself
To repeat something (e.g. experiment, process)

soon

US / su:n /

•

UK / sun /

adverb
At a time not long from now

such

US / sʌtʃ /

•

UK / sʌtʃ /

determiner
Being similar to
(Thing) as previously stated or referred to
adverb
(Used to emphasize the quality of an adjective)

water

US / 'wɔ:tə(r) /

•

UK / ˈwɔtɚ, ˈwɑtɚ /

noun
Clear liquid that forms the seas, rivers and rain
Large area such as an ocean or sea
verb
(Of the eyes) to produce tears
(Mouth) to become wet at the thought of nice food
To pour liquids onto a plant to keep it alive

ask

US / ɑ:sk /

•

UK / æsk /

verb
To say to someone that you want something

discussion

US / dɪˈskʌʃn /

•

UK / dɪˈskʌʃən /

noun
Any long communication about a particular topic

patrol

US / pə'trəʊl /

•

UK / pəˈtrol /

noun
Person or group who checks an area is safe
verb
To survey an area to maintain safety and order

launch

US / lɔ:ntʃ /

•

UK / lɔntʃ, lɑntʃ /

noun
Starting a new project; introducing new product
Act of firing rockets into the air
verb
To start a new project; start selling a product
To put a rocket into the air
To put a ship into the water for the first time

piece

US / pi:s /

•

UK / pis /

noun
A counter in a board game
Small part of something larger
verb
To put items together to assemble something

stream

US / stri:m /

•

UK / strim /

noun
Classes split into ability levels
A small river
verb
To send a constant flow of data over the internet
To split classes or students into ability levels

set

US / set /

•

UK / sɛt /

adjecitve
Prepared for something; ready
noun
Complete group of something
Place where a television show or movie is filmed
Group of games in a tennis match
Device that receives radio or television signals
verb
To make a clock state or ring at a particular time
To decide upon or choose something
To make something ready for use (e.g. table)
To decide on a price for something
To become hard (of glue, concrete etc.)
To be located in a specific place or time
To put (e.g. a vase) down carefully in a place
To put someone in a certain condition or state
(Of the sun) to go lower than the horizon

start

US / stɑ:t /

•

UK / stɑrt /

noun
First time or place that a thing exists; beginning
First opportunity to achieve something, e.g. a job
Sudden action or movement because you are scared
other
Beginning of something in place or time
verb
To do, be or happen for the first time; begin
To turn something on

well

US / wel /

•

UK / wɛl /

adjecitve
Being in a fortunate, good condition or state
Healthy and in good condition
adverb
In an acceptable, proper, or successful manner
In a complete, total, or full manner
A great and considerable degree
In a successful way, in a good or satisfactory way
exclamation
Used to begin or continue a particular statement
Used to show you want to start saying something
Used to express that you are waiting for a reply
You say this to change the topic of a conversation
Used to indicate you are making a final remark
noun
Long deep hole in the ground to get water
verb
To cause your eyes to fill with tears

tour

US / tʊə(r) /

•

UK / tʊr /

noun
A trip to several places to perform a show
A journey to visit several places for pleasure
verb
To travel to several places to perform a show
To visit several places for pleasure

cathy

US / ˈkæθiː /

•

UK / ˈkæθi /

clothing

US / ˈkləʊðɪŋ /

•

UK / ˈkloʊðɪŋ /

noun
Things you wear on your body, e.g. shirt or dress
verb
To put a certain type of clothing on someone; dress

effective

US / ɪˈfektɪv /

•

UK / ɪˈfɛktɪv /

adjecitve
Working efficiently to produce a desired result

creator

US / kriˈeɪtə(r) /

•

UK / kriˈetɚ /

noun
Person who makes something original or new

deep

US / di:p /

•

UK / dip /

adjecitve
Complex and important
Extreme or intense
Going far down from the surface
Low in pitch, as a sound
adverb
At a certain distance beneath the surface

hungry

US / ˈhʌŋgri /

•

UK / ˈhʌŋɡri /

adjecitve
Feeling a need or want to eat food
Being eager to get or do something

legal

US / 'li:ɡl /

•

UK / ˈliɡəl /

adjecitve
Concerning the law; allowed by law

suspect

US / sə'spekt /

•

UK / səˈspɛkt /

adjecitve
(Of a thing) causing doubt; suspicious
noun
Person thought to have committed a crime
verb
To consider someone is the one guilty of a crime
To doubt or lack trust

whose

US / hu:z /

•

UK / huz /

pronoun
Refers to the person who owns something

truly

US / 'tru:lɪ /

•

UK / ˈtruli /

adverb
In accordance with truth, fact or reality; really

attempt

US / ə'tempt /

•

UK / əˈtɛmpt /

noun
Effort made to try to do or accomplish something
verb
To try to do something challenging or difficult

also

US / 'ɔ:lsəʊ /

•

UK / ˈɔlso /

adverb
In addition; too; in a similar way

how

US / haʊ /

•

UK / haʊ /

adjecitve
To what degree? in what amount?
adverb
(Used to explain the way to do something)
exclamation
For what purpose or reason?
(Used to ask someone or something's condition)

live

US / lɪv /

•

UK / liv /

adjecitve
Being broadcast as events happen, not recorded
Carrying electric current; able to give a shock
Glowing because burning; hot
Not yet killed (for food)
adverb
(Music, drama) as it is performed
verb
To be alive
To experience a particular type of life
To make your home in a house or town

kind

US / kaɪnd /

•

UK / kaɪnd /

adjecitve
In a caring and helpful manner
friendly and considerate
noun
One type of thing

simply

US / ˈsɪmpli /

•

UK / ˈsɪmpli /

adverb
In an easy or clear manner

stellar

US / ˈstelə(r) /

•

UK / ˈstɛlɚ /

adjecitve
Very brilliant; very successful or good

year

US / jə: /

•

UK / jɪr /

noun
Unit of time equal to 12 months or 365 or 366 days
Used to refer to the age of a person

you

US / jʊ /

•

UK / ju /

pronoun
Person someone is speaking or writing to
Person or people in general

able

US / 'eɪbl /

•

UK / ˈebəl /

adjecitve
Skilled; good at something
Having the ability to do something

marvel

US / ˈmɑ:vl /

•

UK / ˈmɑ:rvl /

noun
Something that causes wonder or astonishment

outline

US / ˈaʊtlaɪn /

•

UK / ˈaʊtˌlaɪn /

noun
Line around the outer edge of something
A summary of the important points of a plan, etc.
verb
To draw around the outer edges of something
To summarize the important points of a plan, etc.

three

US / θri: /

•

UK / θri /

number
Number 3

unpack

US / ˌʌnˈpæk /

•

UK / ʌnˈpæk /

verb
To try to understand by thinking about something
To take things out of a suitcase

burger

US / ˈbɜ:gə(r) /

•

UK / ˈbɜ:rgə(r) /

noun
Bread roll with patty of minced beef inside

into

US / 'ɪntə /

•

UK / ˈɪntu /

preposition
Moving or going inside something
In the same direction as; in the direction of
So as to become; taking the state of

fair

US / feə(r) /

•

UK / fɛr /

adjecitve
Neither very good nor very bad; average
(Of skin) light colored; not dark
Quite good; quite a lot
Treating all people the same way
(Of hair) light colored; blonde
(Of weather) sunny; not raining
noun
Event for companies to show their products
Event to sell things to help a charity

message

US / 'mesɪdʒ /

•

UK / ˈmɛsɪdʒ /

noun
Main idea or theme in a story, book, or film
Piece of information that is told/given to someone
verb
To communicate using text

perfect

US / 'pɜ:fɪkt /

•

UK / ˈpɚfɪkt /

adjecitve
So good it cannot be improved
verb
To do something so well, it cannot be done better

other

US / 'ʌðə(r) /

•

UK / ˈʌðər /

adjecitve
A thing different from that mentioned
determiner
(Something) else; not the first (one)
pronoun
Being the one and only thing of that category

overwhelming

US / ˌəʊvəˈwelmɪŋ /

•

UK / ˌovɚˈhwɛlmɪŋ, -ˈwɛl- /

adjecitve
Having too much to handle (e.g. work)
verb
To defeat something or someone completely
To affect someone emotionally in a strong way
To cause to have too much to handle (e.g. work)

leak

US / li:k /

•

UK / lik /

noun
Act of (gas, liquid) escaping through a small hole
Information released that wasn't supposed to be
verb
(Of a tire) to have air, liquid escaping; (Of air)
To make secret information public
(Liquid) to go out of/get in through crack/opening

one

US / wʌn /

•

UK / wʌn /

pronoun
You; we; people in general; someone
The thing or person previously referred to
adjecitve
Used to refer to people generally
Being a strong example of (something mentioned)
number
Number 1

than

US / ðən /

•

UK / ðən /

conjunction
Used to compare two things that are not equal

pull

US / pʊl /

•

UK / pʊl /

noun
Act of breathing in smoke, as from a pipe
Force something has that draws other things to it
Using your hands to move something to you
verb
To breathe in smoke, as from a pipe
To hold something and move it toward you
To remove something by force

turn

US / tɜ:n /

•

UK / tɚn /

noun
Place where changing of direction happens
Your time or chance to perform a duty
Your chance to play or do in say a game
Unexpected change, as in the weather
verb
To become (a particular age)
To become a different quality, color, etc.
To change the direction of something, e.g. a car
To move in an opposite direction or position
To shape metal with a spinning tool

budget

US / 'bʌdʒɪt /

•

UK / ˈbʌdʒɪt /

adjecitve
Low cost; inexpensive
noun
Amount of money planned to be spent
verb
To make a plan for how to spend your money

phenomenon

US / fə'nɒmɪnən /

•

UK / fɪˈnɑməˌnɑn, -nən /

noun
Unusual event, fact that can be studied
Interesting or unusual person, group
something that exists and can be seen, felt, tasted, etc., especially something unusual or interesti

run

US / rʌn /

•

UK / rʌn /

noun
Journey between two places made by ship or car
Series of similar things or successes and failures
Act of running; exercise of running
verb
To depart or travel according to a schedule
To cause an animal to move in a certain direction
(Of an engine) to be operating
To start or use a computer program
To flow in a certain direction, like a liquid
To manage or operate a business
To operate or drive something
(Of a road) to go from one place to another
To move your legs faster than walking

make

US / meɪk /

•

UK / mek /

noun
Product made by a particular company; brand
verb
To arrange or prepare something e.g. dinner
To get to (a place) on time
To gain the status of (teacher, lawyer, etc.)
To create something by putting things together
To earn a certain amount of money at a job
To cause or force a person to do something
To cause something to happen or be formed

youtube

US / 'ju:tju:b /

•

UK / 'ju:tu:b /

transitive verb
Upload a video of (someone or something) to the video-sharing website YouTube.

universe

US / ˈju:nɪvɜ:s /

•

UK / ˈjunəˌvɚs /

noun
All of space that contains planets and stars
Things surrounding a person, affecting their life

academic

US / ˌækə'demɪk /

•

UK / ˌækəˈdɛmɪk /

adjecitve
Concerning education, schools, universities, etc.
Unimportant or irrelevant; trivial
noun
Educator teaching at a college or university
other
Concerning education, schools, universities, etc.

click

US / klɪk /

•

UK / klɪk /

noun
The sound a computer mouse makes when you press it
A short, slight, and sharp sound
verb
To work well with someone or something
To press a computer mouse
To make a short, slight, and sharp sound

although

US / ɔ:lˈðəu /

•

UK / ɔlˈðo /

conjunction
Despite the fact that; however

follow

US / ˈfɔləu /

•

UK / ˈfɑlo /

verb
To come after someone; be guided by someone
To support someone, e.g. singer or comedian
To be the logical result of something
To happen after something else happens
To believe a set of values or a moral teacher
To understand something happening or being said

less

US / les /

•

UK / lɛs /

adjecitve
Smaller in amount or degree
adverb
To a smaller degree
noun
A smaller amount
preposition
With the subtraction of

parody

US / ˈpærədi /

•

UK / ˈpærədi /

noun
Humorous or satirical imitations of something

specific

US / spəˈsɪfɪk /

•

UK / spɪˈsɪfɪk /

adjecitve
Precise; particular; just about that thing
Concerning one particular thing or kind of thing

big

US / bɪɡ /

•

UK / bɪɡ /

adjecitve
Popular
Serious
Large

absurd

US / əb'sɜ:d /

•

UK / əbˈsɚd, -ˈzɚd /

adjecitve
So foolish as to be difficult to believe

easily

US / ˈi:zəli /

•

UK / ˈizəli /

adverb
Clearly; without doubt; certainly
Without difficulty

fit

US / fɪt /

•

UK / fɪt /

adjecitve
Good looking; physically attractive
Proper or acceptable; morally or socially correct
noun
Sudden loss of body control; attack (of crying)
verb
To install a machine, equipment etc.
To adjust or change to the right size or shape
To be the right size and shape that you want

investment

US / ɪnˈvestmənt /

•

UK / ɪnˈvɛstmənt /

noun
Something purchased hoping its value will increase
Act of giving time, energy to see a future reward

little

US / 'lɪtl /

•

UK / ˈlɪtl /

adjecitve
Being short in length of time
Not great in size, amount, or degree; small
Being very young or younger than others
adverb
By an amount or degree that is not very much
Not often; rarely
noun
A person's name

material

US / məˈtɪəriəl /

•

UK / məˈtɪriəl /

adjecitve
Relevant; (of evidence) important or significant
Belonging to the world of physical things
noun
Cloth; fabric
Supplies or data needed to do a certain thing
Substance from which a thing is made of

might

US / maɪt /

•

UK / maɪt /

other
Used to politely request an action
Used to express that something could happen
Power, strength, force or influence

let

US / let /

•

UK / lɛt /

verb
To allow someone to do something
Introducing a suggestion to do something together
To rent a house, etc. to others

magazine

US / ˌmægəˈzi:n /

•

UK / ˈmægəzi:n /

noun
Part of a gun used for holding bullet
Building or room used for storing military weapons
Weekly/monthly publication with pictures/stories

seek

US / si:k /

•

UK / sik /

verb
To ask someone for help
To search for; try to find or do; look for
To try to achieve something

summer

US / ˈsʌmə(r) /

•

UK / ˈsʌmɚ /

noun
Part of the year when the weather is hot
verb
To spend time in a place in the warm months

the

US / ðə /

•

UK / ðə /

article
Used to refer to something already mentioned
Used to show there is only one of something
determiner
Used to describe all of a family

blockbuster

US / ˈblɒkbʌstə(r) /

•

UK / ˈblɑkˌbʌstɚ /

noun
Large, expensive, popular, successful (movie, cd)

free

US / fri: /

•

UK / fri /

adjecitve
Living, happening without being controlled
Costing no money
Not working; not busy
verb
To release (e.g. bird) from a cage or prison

excitement

US / ɪkˈsaɪtmənt /

•

UK / ɪkˈsaɪtmənt /

noun
When people feel very happy and enthusiastic

forza

US / ˈfɔrzə /

•

UK / /

discuss

US / dɪˈskʌs /

•

UK / dɪˈskʌs /

verb
To talk about seriously or in great detail

may

US / meɪ /

•

UK / me /

noun
5th month of the year
other
Used to express a desire
Expresses permission, possibility or probability
Used to show that a thing could be true

happy

US / ˈhæpi /

•

UK / ˈhæpi /

adjecitve
Feeling pleasure or joy; glad

play

US / pleɪ /

•

UK / pleɪ /

noun
Loose, free movement between two objects
Single action in a sports game
Performance in which people act in a theater
verb
To act as a character in a movie, or on stage
To perform music on an instrument
To use a device, e.g. a video game
To do something for enjoyment and fun
To do or perform a game or sport

ready

US / 'redɪ /

•

UK / ˈrɛdi /

adjecitve
Being likely or about to do something
Being willing to do a task
verb
To prepare something for use or action

standalone

US / 'stændəˌləʊn /

•

UK / 'stændəˌloʊn /

noun
Self-contained and usually independently operating

word

US / wɜ:d /

•

UK / wɚd /

noun
Unit of language that has a meaning
Promise
Short remark or piece of information
verb
To express something by choosing particular words

this

US / ðɪs /

•

UK / ðɪs /

adjecitve
Used to indicate something already been discussed
Used to indicate something happening around now
adverb
An indication by a physical motion or gesture
A specific amount of
determiner
Person, thing, or idea near you
pronoun
Person, thing that has already been discussed

trend

US / trend /

•

UK / trɛnd /

noun
Current style or fashion
Direction things are moving in; current style
General direction that is taken
verb
To be current and popular
To move up or down

clip

US / klɪp /

•

UK / klɪp /

noun
A metal holder used for keeping things together
Brief part of a television show or movie
verb
To attach things together using a metal pin
To cut a small section or piece out from something
To hit something briefly at an angle

hide

US / haɪd /

•

UK / haɪd /

noun
The skin of an animal used for making leather
verb
To go to, or put a thing where it can't be found

impala

US / ɪmˈpɑ:lə /

•

UK / ɪm'pɑ:lə /

noun
African antelope with ridged curved horns

nebula

US / ˈnebjələ /

•

UK / ˈnɛbjələ /

noun
Cloud of dust and gas in outer space

far

US / fɑ:(r) /

•

UK / fɑr /

adjecitve
A long way away
Being a long way away
adverb
To a large degree or extent

leave

US / li:v /

•

UK / liv /

noun
Permission to do something
Vacation time; time off work
verb
To go away from; depart
To gift property to someone after you die
To allow something to continue happening
To let something remain unused or available
To let something or someone remain somewhere

where

US / hwɛə /

•

UK / hwɛr, wɛr /

conjunction
At or in the place which
In whatever place
pronoun
Word you use to ask the location of something

certainly

US / ˈsə:tnli /

•

UK / ˈsɚtnli /

adverb
Sure; of course

base

US / beɪs /

•

UK / bes /

noun
Place military personnel live, train, and operate
Bottom part of an object that touches a surface
Unit of counting, e.g. 10 for counting
Most important idea or ingredient to add others
Origin or start from which something came
Main place where an organization or a person works
verb
To use as the starting point or origin for
To have as the main location for (company, etc.)

back

US / bæk /

•

UK / bæk /

adjecitve
Farthest from the front e.g. in a classroom
adverb
Have returned to a place you were before
noun
The part of a chair that the upper body leans upon
Location at the rear of something
The reverse of side something
Area on the rear of your body
verb
To bet money on something
To go backwards in a car
To support and encourage someone or some cause

and

US / ənd /

•

UK / ənd, ən,ænd /

conjunction
Used to refer to two or more things
Plus; in addition; on top of that
Used to introduce an action that follows another

contrast

US / 'kɒntrɑ:st /

•

UK / ˈkɑ:ntræst /

noun
Comparison that shows obvious differences
Difference in light and dark in photos, etc.
verb
To compare; to show clear, obvious differences

hope

US / həʊp /

•

UK / hop /

noun
When you wish something will happen; what you wish
verb
To expect and want something to happen

margot

US / ˈmɑrgoʊ /

•

UK / /

lot

US / lɒt /

•

UK / lɑt /

noun
What happens to a person in life from chance; fate
A group of people seen together
Item for sale at an auction
Small area of land used for a purpose e.g. parking

finally

US / ˈfaɪnəli /

•

UK / ˈfaɪnəli /

adverb
used especially at the beginning of a sentence to introduce the last point or idea
After a long time or some difficulty

couple

US / 'kʌpl /

•

UK / ˈkʌpəl /

noun
Two people in a romantic relationship
Two of something; two people; a pair
verb
To join something to something else
(Two animals) to engage in sexual relations
To put two people or things together

josh

US / dʒɒʃ /

•

UK / dʒɑ:ʃ /

noun
Good-natured banter.
transitive verb
Tease (someone) in a playful way.

goldstein

US / ˈgəʊldsmɪθ /

•

UK / ˈgoʊldsmɪθ /

forever

US / fər'evə(r) /

•

UK / fɔrˈɛvɚ, fə- /

adverb
For all future time; in the future

forty

US / 'fɔ:tɪ /

•

UK / ˈfɔrti /

number
40

rather

US / 'rɑ:ðə(r) /

•

UK / ˈræðɚ, ˈrɑðɚ /

adverb
Somewhat; fairly; not that much

version

US / ˈvə:ʃən /

•

UK / ˈvɚʒən, -ʃən /

noun
Different way that someone interprets something
New or different form of something
An updated form of some software

slip

US / slɪp /

•

UK / slɪp /

noun
A field position in cricket
A quick escape or become free from something
Combination of clay and water, used in pottery
Occasion when something grows worse or drops lower
Minor mistake
Thin women's underwear to go under a dress
verb
To begin to fall as a result of losing balance
To escape or become free from something
To move from one state to another, usually worse
To slide out of place or fall to the ground
To occur or pass rapidly
To put something in a place quietly and secretly

something

US / ˈsʌmθɪŋ /

•

UK / ˈsʌmθɪŋ /

adverb
In some degree or measure
noun
a person or thing of some value or consequence
pronoun
Thing that is not yet known or named
Approximately

early

US / ˈɜ:li /

•

UK / ˈɜ:rli /

adjecitve
Happening or appearing before
adverb
Coming/happening before others in a time sequence
Happening sooner than expected

most

US / məʊst /

•

UK / most /

adverb
Very; extremely
Greatest possible degree
pronoun
Nearly all of something

legitimate

US / lɪ'dʒɪtɪmət /

•

UK / ləˈdʒɪtəmɪt /

adjecitve
Being born to legally married parents
Being reasonable and sound
verb
To make acceptable and sound

secret

US / 'si:krət /

•

UK / 'si:krət /

adjecitve
That you don't want others to know; private
noun
Information you do not want others to know

office

US / ˈɒfɪs /

•

UK / ˈɔ:fɪs /

noun
Room or building used for business
Important job position, often in a government

trailer

US / 'treɪlə(r) /

•

UK / ˈtrelɚ /

noun
Advertisement of short scenes from a movie
Vehicle pulled by a truck/car to transport things

brush

US / brʌʃ /

•

UK / brʌʃ /

noun
Quick and gentle movement
Thing with hairs used to apply paint, etc.
Thing used to comb your hair or to clean the floor
verb
To touch against a thing very lightly when moving
To clean, paint, or apply something with a brush
To clean using a long stick with stiff hairs

brand

US / brænd /

•

UK / brænd /

noun
A mark burned on an animal to show who owns it
Product made or designed by a named company
verb
To burn a mark on an animal to show who owns it
To describe someone as a liar, coward, etc.
To give a famous name to a product or service

clean

US / kli:n /

•

UK / klin /

adjecitve
Not marked in any way; blank
Done according to the rules or standards; fair
Free from disease or sickness
Being free from dirt or marks; washed
Behaving well; not breaking any rules; legal
adverb
Completely; entirely
verb
To make free from dirt or marks; washed
To make neat and orderly e.g. a room
To remove the inner parts of an animal

heinz

US / 'haɪtn /

•

UK / ˈhaɪtn /

perhaps

US / pəˈhæps /

•

UK / pɚˈhæps /

adverb
Possibly, but not certainly; maybe

rare

US / reə(r) /

•

UK / rɛr /

adjecitve
(Of meat) cooked, but still red and juicy
Unusual or out of the ordinary; not common

only

US / ˈəunli /

•

UK / ˈonli /

adverb
Just one; just that amount or thing; not more than
Not very important or serious
Just that type of thing, person
Short time ago; not before a certain time
conjunction
Except; but

put

US / pʊt /

•

UK / pʊt /

phrasal verb
to make a light stop shining by pressing or moving a switch
verb
To move or place a thing in a particular position
To rate something in importance or value
To write or say something in a certain manner

release

US / rɪ'li:s /

•

UK / rɪ'li:s /

noun
Act of freeing someone from a duty or burden
Introduction of a new product, film, book, etc.
Relief from sadness, suffering or trouble
Act of freeing from a jail, cage, prison, etc.
verb
To free someone from a responsibility or burden
To allow a film, music etc. to be sold/distributed
To allow to leave a jail, cage, etc.; let out
To let go of something you are holding

two

US / tu: /

•

UK / tu /

number
2

from

US / frəm /

•

UK / frʌm, frɑm,frəm /

preposition
Starting at a particular place, time or level

hot

US / hɒt /

•

UK / hɑ:t /

adjecitve
Angry or excited
Being very good at something
Having a high temperature
Popular and causing a great deal of excitement
Attractive in a sexually exciting way
(Of food) very spicy
Stolen; dangerous to buy or trade in

out

US / aʊt /

•

UK / aʊt /

adverb
No longer stylish (e.g. fashion)
Away from home, business, or the usual place
In a direction/movement away from inside or center
noun
Act when a batter cannot continue playing
verb
To tell people a secret

over

US / 'əʊvə(r) /

•

UK / ˈovɚ /

adverb
Finished; no longer happening
Towards the ground/away from a standing position
noun
A set of six consecutive balls bowled in cricket
other
Finished
preposition
Showing the relation when a thing is above another
On or covering something
Above or across something
More than you need
From one side to the other
In the direction of; toward

sentiment

US / ˈsentɪmənt /

•

UK / ˈsɛntəmənt /

noun
Feeling or attitude you have about something
Feeling of love, sympathy and friendly emotions

seventeen

US / ˌsevnˈti:n /

•

UK / sev(ə)nˈtin /

number
17

US / ʃeə(r) /

•

UK / ʃɛr /

noun
Part-ownership in a property, business or company
Part of a company you own, shown by a certificate
verb
To divide something between two or more people
To allow others to use your things equally
To give information, etc. to someone

advertise

US / ˈædvətaɪz /

•

UK / ˈædvərtaɪz /

verb
To show how good a product is, to make people buy

dive

US / daɪv /

•

UK / daɪv /

noun
Restaurant, bar or club with a bad reputation
Rapid fall through air
A jump into water head-first from a high place
Rapid fall in the value or price of something
verb
To swim deep under water with an air supply
To rapid fall through air
To jump into water head-first
(Of prices) to rapidly fall

any

US / 'enɪ /

•

UK / ˈɛni /

adjecitve
One, or some, no matter which
pronoun
One (thing) of many; some

effort

US / ˈefət /

•

UK / ˈɛfət /

noun
Amount of work used trying to do something

come

US / kʌm /

•

UK / kʌm /

verb
To arrive at a place
(Of mail) to be delivered
To move toward someone; go with someone
To reach a certain point or state

company

US / 'kʌmpənɪ /

•

UK / ˈkʌmpəni /

noun
Good feeling from being with someone else
A business that sells things or provides services
Guests, especially in your home
Being with another person rather than alone

game

US / ɡeɪm /

•

UK / ɡem /

noun
Activity with rules that people play to have fun
Birds and animals people hunt to kill and eat
Match between two teams

help

US / help /

•

UK / hɛlp /

noun
Something given to enable a person to do something
Assistance given to someone in need
Someone who makes something easier or possible
verb
To act to enable a person to do something; assist
To make something better or less difficult

jar

US / dʒɑ:(r) /

•

UK / dʒɑr /

noun
Glass container for foods
verb
To have a harsh or unsettling effect on someone
To make a harsh sound to the ears

literally

US / ˈlɪtərəli /

•

UK / ˈlɪtərəli /

adverb
So as to express the exact meaning of something
Used to say something is true, even if unlikely

studio

US / 'stju:dɪəʊ /

•

UK / ˈstudio, ˈstju- /

noun
Place for painting, broadcasting, etc.

think

US / θɪŋk /

•

UK / θɪŋk /

verb
To have an idea about something without certainty
To have an idea, opinion or belief about something

real

US / rɪəl /

•

UK / ˈriəl, ril /

adjecitve
Actually existing or happening, not imagined
Being important or special

region

US / 'ri:dʒən /

•

UK / ˈridʒən /

noun
Part of a country, of the world, area, etc.

ton

US / tʌn /

•

UK / tʌn /

noun
Unit of weight; 907 kilograms (US); 1016 (UK)

sometimes

US / ˈsʌmtaɪmz /

•

UK / ˈsʌmˌtaɪmz /

adverb
Only at certain times; occasionally

catastrophic

US / ˌkætə'strɒfɪk /

•

UK / ˌkætəˈstrɑfɪk /

adjecitve
Causing a lot of damage or suffering

expect

US / ɪk'spekt /

•

UK / ɪkˈspɛkt /

verb
To believe something is probably going to happen

internet

US / ˈɪn.tə.net /

•

UK / ˋɪntɚ͵nɛt /

noun
Worldwide computer network system

maserati

US / meɪz /

•

UK / meɪs /

mushroom

US / ˈmʌʃrʊm /

•

UK / ˈmʌʃˌrum, -ˌrʊm /

noun
Short fungus shaped like an umbrella you can eat
verb
To increase in size or degree suddenly and quickly

span

US / spæn /

•

UK / spæn /

noun
Distance between two supports of a bridge
Period of time that something continues for
other
Periods of time that something continues for
verb
To go across a certain distance between things
To cover or extend over a time period

shack

US / ʃæk /

•

UK / ʃæk /

noun
Small often wooden building that is not well made

want

US / wɔnt /

•

UK / wɑnt, wɔnt /

noun
Something you desire or wish for
State or condition of poverty
verb
To desire or wish for something; hope for a thing

yet

US / jet /

•

UK / jɛt /

adverb
At a later time (used after ‘not’)
(Used to emphasize that thing is, will be greater)
Eventually; at a future time
Until now; up to the present
conjunction
Adding to what has been said, often as a contrast

video

US / 'vɪdɪəʊ /

•

UK / ˈvɪdiˌo /

adjecitve
Of a moving film, with sound
noun
Recording capturing action with sound
verb
To make a moving film of, with sound

friend

US / frend /

•

UK / frɛnd /

noun
Person who you like and enjoy being with

deal

US / di:l /

•

UK / dil /

verb
To cope with something - usually troubles
To give (something bad e.g. news) to
To buy and sell illegal drugs
To give out (cards, etc.) to; distribute
To do business with someone or to sell products

convert

US / kən'vɜ:t /

•

UK / kənˈvɚt /

noun
Person switching from one belief system to another
verb
To switch from a religion, belief etc. to another
To change form, character, or function to another

host

US / həʊst /

•

UK / host /

noun
Mass; a great number
Person who entertains guests
Plant or animal on or in which parasites live
Presenter on a television or radio program
verb
To be the sponsor of an event, e.g. the Olympics
To lead or start a party, program, or other event
To lead a TV or radio show as the announcer

now

US / naʊ /

•

UK / naʊ /

adverb
At the present time or moment
Right away or in the next possible moment
Used to refer to something that just happened
Time between the present and a moment in the past
conjunction
Resulting from or because of something

law

US / lɔ: /

•

UK / lɔ /

noun
Field of study that relates to the legal profession
A rule made and enforced by a government
System or rules made by the government

script

US / skrɪpt /

•

UK / skrɪpt /

noun
Written text of a book, play, film, or speech
Set of letters or characters of a written language
verb
To write a text for a movie, play or speech

box

US / bɒks /

•

UK / bɑ:ks /

noun
A marked area of a baseball field
A container with four straight sides and a lid
Area of seating in a theater separated from others
A 4 sided container or shape printed on a page
Entire amount of something inside a container
verb
To strike someone on the side of the head
To pack an object in a six-sided container
To fight with gloved hands as a sport

compare

US / kəm'peə(r) /

•

UK / kəmˈpɛr /

verb
To consider how similar and different things are

interested

US / ˈɪntrəstɪd /

•

UK / ˈɪntrɪstɪd, -tərɪstɪd, -təˌrɛstɪd /

adjecitve
Having had your attention taken; curious
verb
To make someone want to know about something
To persuade to do, become involved with something

really

US / ˈri:əli /

•

UK / ˈriəˌli, ˈrili /

adverb
Used to stress something that is said; definitely
In a true or accurate manner
Very

would

US / wʊd /

•

UK / wʊd /

other
Used to indicate something imagined
Used to ask or request something politely
Verb used to indicate possibility, request etc.
Used to indicate a preference
Used to indicate a reaction
Indicates something that occurred repeatedly
Used to indicate willingness or ability to do

understand

US / ˌʌndə'stænd /

•

UK / ˌʌndɚˈstænd /

verb
To know the meaning of language, what someone says

bro

US / brəʊ /

•

UK / broʊ /

noun
Shortened form of 'brother'

brother

US / ˈbrʌðə(r) /

•

UK / ˈbrʌðɚ /

noun
A boy or man who shares a parent with you

can

US / kæn /

•

UK / kən,kæn /

noun
A metal container for storing food
other
Able to; have the skill to; have the time to
verb
To have permission to
To be possible to do
To preserve food by sealing it in a metal container

content

US / 'kɒntent /

•

UK / ˈkɑnˌtɛnt /

adjecitve
Being happy or satisfied
noun
Information in something, e.g. book or computer

deliver

US / dɪ'lɪvə(r) /

•

UK / dɪˈlɪvɚ /

verb
To give birth to a child; help a woman give birth
To save someone from a problem or crisis
To keep a promise; do what you say you would
To present something to a group, as a speech
To take something to a person or place

king

US / kɪŋ /

•

UK / kɪŋ /

noun
Person considered the best or top at something
Playing card with the image of a king on it
Key piece in the game of chess
Royal male ruler of a country
Person's name

pride

US / praɪd /

•

UK / praɪd /

noun
Sense of your own importance and worth
verb
To be proud of something you did

seriously

US / ˈsɪəriəsli /

•

UK / ˈsɪriəsli /

adverb
Involving or requiring great thought or study

war

US / wɔ:(r) /

•

UK / wɔr /

noun
Situation where armies fight each other

towards

US / tə'wɔ:dz /

•

UK / 'təuədz, twɔ:dz /

preposition
In the direction of someone or something

but

US / bət /

•

UK / bʌt,bət /

conjunction
Used before you say something different, opposite

barrier

US / 'bærɪə(r) /

•

UK / ˈbæriɚ /

noun
Difficult situation preventing something happening
Structure or object that stops free movement

dragon

US / ˈdrægən /

•

UK / ˈdræɡən /

noun
Imaginary creatures that breathe fire

especially

US / ɪˈspeʃəli /

•

UK / ɛˈspɛʃəli, ɪˈspɛʃ- /

adverb
More than usual; extremely

fifty

US / 'fɪftɪ /

•

UK / ˈfɪfti /

number
50

give

US / ɡɪv /

•

UK / ɡɪv /

noun
Degree of flexibility in something, a material
verb
To hand over or present something to someone
To cause someone to have or experience something

good

US / ɡʊd /

•

UK / ɡʊd /

adjecitve
Proper, appropriate or right
(Of an amount) enough; plenty
Excellent; high quality
Acting well or properly; of moral character
In a positive or happy emotional state
noun
Advantage or benefit

google

US / 'ɡu:ɡl /

•

UK / 'ɡu:ɡl /

noun
A widely used search engine that uses text-matching techniques to find web pages that are important
other
Search the internet (for information) using the Google search engine

life

US / laɪf /

•

UK / laɪf /

noun
All the living things e.g. animals, plants, humans
Period of time things live, from birth to death

stone

US / stəʊn /

•

UK / stoʊn /

noun
Hard, solid piece of rock
verb
To kill as a punishment, by throwing stones at

unavoidable

US / ˌʌnəˈvɔɪdəbl /

•

UK / ˌʌnəˈvɔɪdəbəl /

adjecitve
That cannot prevent from happening

become

US / bɪ'kʌm /

•

UK / bɪˈkʌm /

verb
To begin to be; grow to be; develop into
To be suitable for a particular job or role

final

US / ˈfaɪnl /

•

UK / ˈfaɪnəl /

adjecitve
That will not be changed; permanent
Being the last thing in a series
noun
Last game in a series in a competition

flower

US / ˈflaʊə(r) /

•

UK / ˈflaʊɚ /

noun
Plant with a pretty head, e.g. a rose
verb
(Of flowers) to emerge into full shape; to bloom
To develop successfully or fully

internal

US / inˈtə:nəl /

•

UK / ɪnˈtɚnəl /

adjecitve
Being or happening in the body
Being, happening in a country, state, organization
Within or inside; interior; not external

platform

US / 'plætfɔ:m /

•

UK / ˈplætˌfɔrm /

noun
Flat, raised structure that people stand on
Area from which you board a train at a station

same

US / seɪm /

•

UK / sem /

adjecitve
Being equal in quality and amount
Identical; not different
Not changing; constant

toy

US / tɔɪ /

•

UK / tɔɪ /

adjecitve
Something small in size compared to an original
noun
Things children play with, as dolls or small cars
verb
To play with (your food, someone's feelings)

business

US / ˈbɪznəs /

•

UK / ˈbɪznɪs /

noun
A company formed for making profit
Matter that has to be dealt with; task; situation
Activity of working to make a profit

description

US / dɪˈskrɪpʃn /

•

UK / dɪˈskrɪpʃən /

noun
Explanation of what something is like, looks like

diving

US / ˈdaɪvɪŋ /

•

UK / ˈdaɪvɪŋ /

noun
Act of swimming underwater
verb
To swim deep under water with an air supply
To rapid fall through air
To jump into water head-first
(Of prices) to rapidly fall

comparison

US / kəmˈpærɪsn /

•

UK / kəmˈpærɪsən /

noun
Act of comparing things

gamecube

US / ˌdɪsəˈpɪə(r) /

•

UK / ˌdɪsəˈpɪr /

meal

US / mi:l /

•

UK / mil /

noun
Food for eating at a particular time, e.g. dinner
Grain that has been ground into a powder

sense

US / sens /

•

UK / sɛns /

noun
Certain mental feeling or emotion
Normal or clear state of mind
Meaning of a particular word, phrase or text
verb
To perceive using sight, sound, taste touch etc.
To recognize the presence of something

surprising

US / səˈpraɪzɪŋ /

•

UK / sərˈpraɪzɪŋ /

adjecitve
Making you feel a bit shocked because unexpected
verb
To do something that another person didn't expect

wide

US / waɪd /

•

UK / waɪd /

adjecitve
Having a great distance from one side to the other
adverb
Fully; completely

fix

US / fɪks /

•

UK / fɪks /

noun
Answer to a problem
verb
To arrange or prepare something
To attach something so it will not move or change
To dishonestly arrange the result of a game
To make an animal unable to produce young
To make something whole or able to work again

exclusively

US / ɪk'sklu:sɪvlɪ /

•

UK / ɪkˈsklusɪvlɪ /

adverb
For the use of only one person or group

influential

US / ˌɪnfluˈenʃl /

•

UK / ˌɪnfluˈɛnʃəl /

adjecitve
Having the power to cause change; having influence

maybe

US / ˈmeɪbi /

•

UK / ˈmebi /

adverb
Possibly but not certainly; perhaps

printer

US / ˈprɪntə(r) /

•

UK / ˈprɪntɚ /

noun
Machine that makes copies of papers and documents
Person or machine that prints books, documents

our

US / 'aʊə(r) /

•

UK / aʊr /

determiner
Belonging to us

not

US / nɒt /

•

UK / nɑt /

adverb
Word indicating the negative
(Used to form the negative of verbs)

quite

US / kwaɪt /

•

UK / kwaɪt /

adverb
Not very; fairly
Very; In a complete or total manner

relationship

US / rɪˈleɪʃnʃɪp /

•

UK / rɪˈleʃənˌʃɪp /

noun
Connection between two or more people or things
Way people interact or live with each other
Romantic or loving friendship between two people

whole

US / həul /

•

UK / hol /

adjecitve
Complete or full; all of
Being in a good condition
noun
Complete amount or sum; total

clearly

US / ˈklɪəlɪ /

•

UK / ˈklɪrlɪ /

adverb
In a way that is easy to understand; obviously

collab

US / kɒ'læb /

•

UK / kɒ'læb /

intransitive verb
Collaborate on a project.
noun
A collaboration.

communication

US / kəˌmju:nɪ'keɪʃn /

•

UK / kəˌmjunɪˈkeʃən /

noun
Talking to people; giving information to people

interview

US / 'ɪntəvju: /

•

UK / ˈɪntɚˌvju /

noun
Meeting to ask questions to get information
verb
To formally ask questions about a given topic

list

US / lɪst /

•

UK / lɪst /

noun
Lean of a boat to one side
Series of written names, words or numbers
verb
To lean to one side, like a boat or ship
To present for sale for a specific price
To write a series of names, words, or numbers

dessert

US / dɪˈzɜ:t /

•

UK / dɪˈzɜ:rt /

noun
Sweet food usually eaten at the end of a meal

mid

US / mɪd /

•

UK / mɪd /

adjecitve
At (or near) the middle point

pretty

US / 'prɪtɪ /

•

UK / ˈprɪti /

adjecitve
Being attractive to the eye in a simple way
adverb
Very; to a great degree

possible

US / ˈpɒsəbl /

•

UK / ˈpɑsəbəl /

adjecitve
Being able or appropriate for a task or purpose
Having a chance of happening, or being true

length

US / leŋθ /

•

UK / leŋθ /

noun
Distance from one end of a pool to the other
Measurement of distance or of time

tactic

US / 'tæktɪk /

•

UK / ˈtæktɪk /

noun
One of the ways you attempt to achieve a strategy

froyo

US / /

•

UK / /

noun
A frozen dessert made with yogurt.

figure

US / ˈfiɡə /

•

UK / ˈfɪɡjɚ /

noun
Your body shape
Numbers in a calculation
Doll-like thing meant to represent a person
Picture or diagram giving information in a text
Person who is very important or famous
Shape of a person seen indistinctly or in outline
Amount that is expressed in numbers
verb
To appear in a game, play or event
To calculate how much something will cost
To understand after thinking; work out

notably

US / ˈnəʊtəbli /

•

UK / ˈnoʊtəbli /

adverb
In a way that deserves notice; particularly

nowhere

US / 'nəʊweə(r) /

•

UK / ˈnoˌhwɛr, -ˌwɛr /

adverb
Not in or at any place; no place

technique

US / tekˈni:k /

•

UK / tɛkˈnik /

noun
Way of doing by using special knowledge or skill

their

US / ðɛː /

•

UK / ðer /

determiner
Belonging to them

way

US / weɪ /

•

UK / we /

adverb
Used to emphasize the amount of something
noun
Particular aspect of something being thought about
One of various choices that could be made
Particular existing condition or state
(Often long) distance or length of time
How something is done
Route to go to a place
Small street
Usual behavior, emotions or habits of someone

attention

US / əˈtenʃn /

•

UK / əˈtɛnʃən /

noun
Taking notice of someone or something
(Soldiers) Standing with straight backs

custom

US / ˈkʌstəm /

•

UK / ˈkʌstəm /

adjecitve
Specially made to order
noun
Tradition that most people in a community do

customer

US / ˈkʌstəmə(r) /

•

UK / ˈkʌstəmɚ /

noun
Someone who buys goods or services from a business

display

US / dɪˈspleɪ /

•

UK / dɪˈsple /

noun
Arrangement of objects so people can see or buy
verb
(Animals) to indicate readiness for sex
To show, e.g. your feelings, thoughts; demonstrate
To put so they can be seen or be bought

moon

US / mu:n /

•

UK / mun /

noun
Round object circling the Earth at night
verb
To expose your buttocks as a joke

nature

US / 'neɪtʃə(r) /

•

UK / ˈnetʃɚ /

noun
Person's character or particular way of behaving
Basic look, feel or function of something
Physical world, including plants, animals, rocks

pay

US / peɪ /

•

UK / pe /

noun
Money you receive from your job, work, etc.
verb
To give money for goods or work done
To give (attention, respect, etc.) to
To be punished or suffer for something you did
To make (a visit) to a person or place

primark

US / fɔ:ˈsweə(r) /

•

UK / fɔ:rˈswer /

outlet

US / 'aʊtlet /

•

UK / ˈaʊtˌlɛt, -lɪt /

noun
Place in a wall to supply electricity to a device
A pipe, hole or wire through which something flows
Market or store that sells a product

look

US / lʊk /

•

UK / lʊk /

noun
Person's beauty or physical attractiveness
Particular style of dress, clothes, or appearance
The way someone, something appears to be
Act of searching for or examining something
verb
To appear to be; seem

tap

US / tæp /

•

UK / tæp /

noun
Faucet; the place you can get water from a pipe
Light hit, generally one that makes a sound
verb
To access a liquid (e.g. in a tree) through a hole
To move feet/fingers to make light regular sounds
To spy one someone electronically
To hit something or someone lightly
To remove from an object e.g. oil from the ground

red

US / red /

•

UK / rɛd /

adjecitve
Being the color of blood

candle

US / ˈkændl /

•

UK / ˈkændl /

noun
Stick of wax with a string you light to make light

theory

US / ˈθiəri /

•

UK / ˈθiəri, ˈθɪri /

noun
Ideas or principles that explain facts or events

show

US / ʃəʊ /

•

UK / ʃo /

noun
False display of love, emotion or action
An event for displaying or promoting goods
Play, opera or theater production
Presentation that is broadcast on TV or radio
verb
To be easily seen or displayed
To display your emotions or feelings
To let someone see something; display
To explain or teach how something is done
To lead someone somewhere; point them to something
To prove something to be true, correct
To reveal or allow something to be seen

travel

US / ˈtrævl /

•

UK / ˈtrævəl /

noun
Going to other places, esp. distant places
verb
To go to a place that is far away

add

US / æd /

•

UK / æd /

verb
To include as well
To put two things or numbers together, e.g. 2+2

bring

US / brɪŋ /

•

UK / brɪŋ /

verb
To take or go with someone to a place

jim

US / ˈdʒɪm /

•

UK / ˈdʒɪm /

movie

US / ˈmu:vi /

•

UK / ˈmuvi /

noun
Motion picture; film

penny

US / ˈpeni /

•

UK / ˈpɛni /

noun
Person's name
Small coin worth 1/100th of a pound
A small amount of British money

link

US / lɪŋk /

•

UK / lɪŋk /

noun
Any one of the rings that are part of a chain
Connection between two or more things or people
Webpage item you click to go to another webpage
verb
To join or connect together

self

US / self /

•

UK / sɛlf /

noun
Person's own interests or desires
Person that someone really is
Particular aspect of someone's personality
Person, usually someone already been mentioned

take

US / teɪk /

•

UK / tek /

noun
Filming of a single scene for TV or the movies
verb
To accept something that is offered
To use a method of traveling, e.g. a bus or train
To use a camera to make (a photo)
To pick up something and go away with it
To study a subject in school
To attempt to pass (an exam)
To require a certain amount of time, money, space

tie

US / taɪ /

•

UK / taɪ /

noun
Item, such as string or wire, used to join things
Strong connection between people, countries
When both sides in a game, vote get same score
One match or game that is part of a bigger contest
Something that lessens a person's freedom
Thin piece of cloth worn round neck of shirt
Piece of wood/metal used to stop something moving
verb
To attach things (together) with a string or rope
To end a game, contest or vote with the same score
To require someone to be in a specific place

bucket

US / 'bʌkɪt /

•

UK / ˈbʌkɪt /

noun
Open container with a handle used to carry liquids

between

US / bɪˈtwi:n /

•

UK / bɪˈtwin /

preposition
From one person, thing, or place, to another
In the space that separates two objects
Among two or more people who share something

chart

US / tʃɑ:t /

•

UK / tʃɑ:rt /

noun
Drawing showing information in a clear way
Map of the sea or stars
verb
To make a plan for future action
To make a map of
To keep a record of developments over time

billion

US / ˈbɪljən /

•

UK / ˈbɪljən /

noun
Number 1,000,000,000

dollar

US / ˈdɒlə(r) /

•

UK / ˈdɑ:lə(r) /

noun
A basic unit of money equal to 100 cent

institution

US / ˌɪnstɪˈtju:ʃn /

•

UK / ˌɪnstɪˈtuʃən, -ˈtju- /

noun
Organization created for a particular aim/purpose
Tradition, custom or system accepted by a group

mcu

US / /

•

UK / /

noun
Medium close-up.

promotion

US / prə'məʊʃn /

•

UK / prəˈmoʃən /

noun
Act of advertising a product to people
Movement to a higher position or rank in a company

they

US / ðeɪ /

•

UK / ðe /

pronoun
Two or more people, animals, or things

thirteen

US / ˌθɜ:'ti:n /

•

UK / θə:ˈtin /

number
13

willem

US / ˈwɪləm /

•

UK / /

very

US / 'verɪ /

•

UK / ˈvɛri /

adjecitve
Concerning a large degree or amount
adverb
A lot; much; many
Used to stress or emphasize a noun

topic

US / 'tɒpɪk /

•

UK / ˈtɑpɪk /

noun
Subject or issue people talk or write about

all

US / ɔ:l /

•

UK / ɔl /

adverb
Completely; totally
determiner
Being every one of something
pronoun
100% of something; the complete amount

everyone

US / ˈevriwʌn /

•

UK / ˈɛvriˌwʌn /

pronoun
Every person; everybody

hype

US / haɪp /

•

UK / haɪp /

noun
Advertising, writing, or talk to spark interest
verb
To try to create interest or excitement about

its

US / ɪts /

•

UK / ɪts /

adjecitve
Referring to or belonging to ‘it’
determiner
Of something; belonging or related to something
other
Possessive form of “it”

junk

US / dʒʌŋk /

•

UK / dʒʌŋk /

noun
Something that is old, useless, or has no value
verb
To get rid of something because it has no value

killer

US / ˈkɪlə(r) /

•

UK / ˈkɪlɚ /

adjecitve
Being appealing or funny
noun
Something that is a challenge to deal with
Person, thing or animal that kills

super

US / ˈsu:pə(r) /

•

UK / ˈsupɚ /

adjecitve
Of the highest quality; great; marvelous

who

US / hu: /

•

UK / hu /

pronoun
Which person
Used to introduce information about people

top

US / tɒp /

•

UK / tɑp /

adjecitve
Being good or great; excellent
Being the most in degree or quality
noun
Item of clothing covering shoulders to waist, hips
A cover or lid
Part (e.g. road) that is the furthest away
Highest or upper part or point of something
Best or highest status or position
Flat upper surface or edge of an object
Child's toy that spins on its point
Upper section or leaves of fruits and vegetables
Winning in a sport or contest
verb
To be higher or larger than a specific value
To arrive at the highest point of something
To put a cover or layer or over something
To kill; murder
To hold the highest position on a list
To be more important, successful or better than
To beat someone or win at a game

build

US / bɪld /

•

UK / bɪld /

noun
Your physical shape; physique
verb
To establish e.g. a reputation, over time
To construct a house, office, factory

enclosure

US / ɪnˈkləʊʒə(r) /

•

UK / ɪnˈkloʊʒə(r) /

noun
Area surrounded by a fence

feature

US / 'fi:tʃə(r) /

•

UK / ˈfitʃɚ /

adjecitve
Main; important
noun
Special report in a magazine or paper
Distinctive or important point of something
verb
To highlight or give special importance to

croc

US / krɒk /

•

UK / krɑːk /

other

option

US / 'ɒpʃn /

•

UK / ˈɑpʃən /

noun
A choice
Right to buy or sell at a certain price and time

heavy

US / 'hevɪ /

•

UK / ˈhɛvi /

adjecitve
Greater in amount, degree, or severity than usual
Involving serious or strong emotions
Having a lot of weight

sale

US / seɪl /

•

UK / sel /

noun
Event during which the prices of goods are reduced
Giving something for money; the amount sold

string

US / strɪŋ /

•

UK / strɪŋ /

noun
A line of connected objects
Thick thread; thin rope
verb
To tie or connect things together with a thread

work

US / wɜ:k /

•

UK / wɚk /

adjecitve
Activity completed in order to make money
noun
The product of some artistic or literary endeavor
Everything created by an author, artist, musician
Activity you do in order to make money
Place of employment
Final product or result of a some labor or effort
verb
To bring into a specific state of success
To be functioning properly, e.g. a car
To do your job in your company or workplace
To make an effort to do something
To operate a machine or device

after

US / 'ɑ:ftə(r) /

•

UK / ˈæftɚ /

adverb
Later than another time, or behind something
conjunction
Following something before
preposition
When an event happened or time has passed

already

US / ɔ:lˈredi /

•

UK / ɔlˈrɛdi /

adverb
Having happened or been done before this time

episode

US / 'epɪsəʊd /

•

UK / ˈɛpɪˌsod /

noun
One separate event in a series of events
Show which is part of a larger story

many

US / 'menɪ /

•

UK / ˈmɛni /

determiner
Used to refer a large number of things

proliferate

US / prəˈlɪfəreɪt /

•

UK / prəˈlɪfəˌret /

verb
To spread widely

team

US / ti:m /

•

UK / tim /

noun
Group of people working on a task together
Group of people playing a sport together

relate

US / rɪ'leɪt /

•

UK / rɪˈlet /

verb
To demonstrate a logical relationship between
To understand or sympathize with, e.g. a problem
To tell a story, or tell about a particular event

will

US / wɪl /

•

UK / wɪl /

noun
Desire or choice of someone
Document saying who gets your money when you die
Strong desire to do something; determination
Desire to do something; strong wish to do
other
Used with verbs to express the future
verb
To leave property to someone after your death
To use mental effort to make something happen
Am (is, are) likely to do
To influence someone to do something
To make something happen by strongly wanting it

deny

US / dɪ'naɪ /

•

UK / dɪˈnaɪ /

verb
To refuse to allow or accept something

combine

US / kəmˈbaɪn /

•

UK / kəmˈbaɪn /

verb
To mix several things together to form one thing

day

US / deɪ /

•

UK / de /

noun
A period of 24 hours beginning at midnight
The period of time when it is light outside
Person's name

explain

US / ɪk'spleɪn /

•

UK / ɪkˈsplen /

verb
To make clear or easy to understand by describing

meme

US / mi:m /

•

UK / mi:m /

noun
Idea, value or pattern of behavior in a culture

point

US / pɔɪnt /

•

UK / pɔɪnt /

noun
An item to be discussed
Small spot or dot
Fact or detail
Feature of something
The size of the text on a page or screen
A certain time or stage in a process
Certain position in time or space
Idea or fact you try to convince people about
Measurement of scores in a game, sport
Sharp end of something, e.g. a pen or pin
verb
To face a certain direction, e.g. north
To indicate something with your finger to others

revenue

US / 'revənju: /

•

UK / ˈrevənju /

noun
Money that is made by or paid to a business
Money a government collects from its people

strew

US / stru: /

•

UK / stru /

verb
To spread (e.g. flowers) by scattering

programmatic

US / ˌprəʊgrəˈmætɪk /

•

UK / ˌproʊgrəˈmætɪk /

other

sure

US / ʃʊə(r) /

•

UK / ʃʊr /

adjecitve
Having no doubts about something
Have confidence in your own words or actions
Firmly established or held; being firm or stable
Being correct or true
adverb
What you say to agree willingly

actually

US / ˈæktʃuəli /

•

UK / ˈæktʃuəli /

adverb
Used to add new (often different) information

ideal

US / aɪˈdi:əl /

•

UK / aɪˈdiəl, aɪˈdil /

adjecitve
Exactly right; could not be better
Which is thought of as being perfect

exclusive

US / ɪk'sklu:sɪv /

•

UK / ɪkˈsklusɪv /

adjecitve
Being available only to people with a lot of money
Available to only a particular person, group

digital

US / ˈdɪdʒɪtl /

•

UK / ˈdɪdʒɪtl /

adjecitve
Using electronic signals or computers

sahel

US / /

•

UK / /

verb

use

US / ju:s /

•

UK / ju:s /

noun
Ability to employ something
Need to enable it to work
Permission to do something with something
Act of spending money
Operation of a machine for its function
verb
To have; to eat, drink, consume etc.
To need to operate or work
To operate a machine, e.g. a computer
To treat a person badly
To do something with, for a task or purpose

write

US / raɪt /

•

UK / raɪt /

verb
To compose letters and words on paper or a screen
To invent or create a computer program
To create a song or piece of music

immense

US / ɪˈmens /

•

UK / ɪˈmɛns /

adjecitve
Very great in size or amount

flow

US / fləʊ /

•

UK / flo /

noun
Amount of something that moves through an area
verb
To move steadily and easily in a certain direction

separate

US / 'sepəreɪt /

•

UK / 'sepəreɪt /

adjecitve
Being different from or unrelated to another
verb
To divide two things by being in between them
To live away from your husband or wife
To move things away from each other

someone

US / ˈsʌmwʌn /

•

UK / ˈsʌmˌwʌn, -wən /

pronoun
Person who is not known or named

assertion

US / əˈsɜːʃn /

•

UK / əˈsɜːrʃn /

noun
Statement made as if it were fact

advert

US / 'ædvɜ:t /

•

UK / ædˈvɚt /

noun
Shortened form of 'advertisement'

try

US / traɪ /

•

UK / traɪ /

noun
Act of putting the ball over the rugby goal line
verb
To make an effort, to attempt to do something
To examine someone or something in a court of law
To test to see if it is good or you like it
To make a person go through hardship; test
To examine something to see if it works

stupid

US / ˈstju:pɪd /

•

UK / ˈstu:pɪd /

adjecitve
Not intelligent; lacking ability to learn easily

strategy

US / 'strætədʒɪ /

•

UK / ˈstrætədʒi /

noun
Careful plan or method for achieving a goal
other
Branch of military dealing with command

new

US / nju: /

•

UK / nu, nju /

adjecitve
Not old, recently born, built or made
Being or doing something for the first time
Not felt, seen or known previously
Having been recently bought or obtained

here

US / hɪə(r) /

•

UK / hɪr /

adverb
In this place; at this location, position or time

either

US / ˈaɪðə(r) /

•

UK / ˈiðɚ, ˈaɪðɚ /

adjecitve
One of two (used when there is a choice of two)
adverb
(After negative statements) likewise, in addition
conjunction
Used as the first of two connected things
determiner
Used as the first of two connected things
pronoun
The one or the other

available

US / əˈveɪləbl /

•

UK / əˈveləbəl /

adjecitve
Present and able to be used
Able to be used at a scheduled time

among

US / əˈmʌŋ /

•

UK / əˈmʌŋ /

preposition
In the center of several things

too

US / tu: /

•

UK / tu /

adverb
In addition, also; with emphasis
Say that something is more than you want

wheel

US / wi:l /

•

UK / wi:l /

noun
Round thing that rolls, used for moving things
verb
To move something which has wheels or is on wheels
To turn or cause to turn something in a circle

side

US / saɪd /

•

UK / saɪd /

adjecitve
In addition to the central or most important thing
Next to, or very close to, the right or left of
noun
Position or opinion that is opposite to another
Right or left part of a person's body
Feature of someone's personality
Straight edge of an object
One of two or more groups fighting each other
verb
To decide to agree with one point, not the other

reason

US / 'ri:zn /

•

UK / ˈrizən /

noun
Ability to think about facts and form a judgment
Explanation for why something occurred or was done
verb
To think and make conclusions in a logical manner

plus

US / plʌs /

•

UK / plʌs /

noun
A benefit or advantage
preposition
In addition; add
In addition to; Indicates a number above
Having a value greater than zero

fairly

US / 'feəlɪ /

•

UK / ˈfɛrli /

adverb
Quite; pretty; between very and a little
In a manner that is right and acceptable

feel

US / fi:l /

•

UK / fil /

verb
To be aware of or experience an emotion, sensation
To sense through direct contact; touch

doll

US / dɒl /

•

UK / dɑl /

noun
Toy looking like a person used for play

clamour

US / ˈklæmə(r) /

•

UK / ˈklæmər /

verb
To demand something in a noisy way

capture

US / 'kæptʃə(r) /

•

UK / ˈkæptʃɚ /

verb
To attract and hold e.g. interest, attention
To record, tape, or film something
To catch and prevent from being free
To take control of a place or object by force

series

US / ˈsɪəri:z /

•

UK / ˈsɪriz /

noun
Set of stories or articles on a particular subject
other
Number of things that happen one after another

overkill

US / ˈəʊvəkɪl /

•

UK / ˈoʊvərkɪl /

noun
Doing far too much; more effort than is necessary
verb
To make an effort more than is necessary

allude

US / əˈlu:d /

•

UK / əˈlud /

verb
To refer to without mentioning it directly

additional

US / əˈdɪʃənl /

•

UK / ə'dɪʃənl /

adjecitve
Further or added

while

US / waɪl /

•

UK / hwaɪl, waɪl /

conjunction
In spite of the fact that; although
During the time that; at the same time
noun
Short amount of time

once

US / wʌns /

•

UK / wʌns /

adverb
One time; one instance
At a time in the past
conjunction
When; as soon as

robbie

US / ˌɪnkənˈsi:vəbl /

•

UK / ˌɪnkənˈsivəbəl /

profile

US / 'prəʊfaɪl /

•

UK / ˈproˌfaɪl /

noun
A short description of a person or group
Shape of someone's head when viewed from the side
verb
To write a short description of a person or group

probably

US / ˈprɒbəbli /

•

UK / ˈprɑbəbli /

adverb
That is likely to happen or be true

matter

US / 'mætə(r) /

•

UK / ˈmætɚ /

noun
Material all things are made of that fills space
Problem or reason for concern
verb
To be of great importance; to count

million

US / ˈmɪljən /

•

UK / ˈmɪljən /

number
1,000,000

creep

US / kri:p /

•

UK / krip /

noun
Scary or disliked person
verb
To move quietly so as not to be seen

imagine

US / ɪ'mædʒɪn /

•

UK / ɪˈmædʒɪn /

verb
To think creatively about; form mental picture of

eat

US / i:t /

•

UK / it /

verb
To put food in your mouth

Subtitles section

This video was brought to you by Nebula.

Let's be honest, the Barbie movie has blown all expectations out of the water.

Who would have thought that a PG thirteen movie about a toy doll would pull a billion dollars at the box office?

Now, the movie's success is down to a lot of things, from a stellar cast to its strong message.

But ultimately, this Barbie thinks that the real reason that Barbie has been such a success is because of its marketing.

So let's dive into Barbie's seemingly endless marketing campaign and budget, and explain how marketing really blew up this movie.

Come on Barbie, let's go party.

Stupid, so stupid.

To fully understand the immense amount of marketing effort that went into this movie, we need to first take a look at some marketing theory.

And I swear, we'll be back to the fun Barbie stuff soon.

And I mean, I can make the chart pink if that makes the theory any more fun.

Anyway, media spend is regularly grouped into three buckets.

Paid, earned, and owned media.

Paid media is the easiest to understand.

It's any kind of advertising where the company is paying for you to view, engage, or convert.

Traditionally, this means things like TV ads, printer advertising, and out of home.

But today, it very often means digital media spend.

Things like programmatic display ads, search ads, or even mid roll ads on platforms like YouTube.

By contrast, earned media tends to refer to marketing based around PR and influence.

But rather than simply paying to get your message out, earned media focuses on attempting to build customer trust by using existing relationships between influential figures and institutions and the public.

It's not as one way communication either.

Those focused on earned media will be hoping to create enough word of mouth buzz that you too begin to share the message organically without them having to spend an additional penny.

Finally, there's owned media, which, perhaps unsurprisingly, is all about media owned by the brand.

For this, think about things like a company's social media profiles, websites, apps, things like that.

Now, this clearly isn't free either.

Owned media requires an investment into content that people actually want to engage with.

Now, we might have split these buckets out here, but that's not how marketers really think about things.

In fact, the very best marketing campaigns fall dead in the middle, right here.

By combining together all of these types of advertising, campaigns are able to truly get into our heads.

Because, let's be honest, our attention spans aren't getting any longer, are they?

Now, advertising and paid media might be more effective than we'd like to admit, but when combined with positive endorsements and the social media hype that follows you around the internet, brands are really able to run all consuming and attention grabbing campaigns, such that you end up saying...

a couple hours without thinking about Barbie because you just see it somewhere.

That's Patrick H. Willems, by the way.

He's an incredible content creator and, quite frankly, a movie expert.

Although, when you're comparing him to someone like me who's seen maybe a hundred movies including this junk, it's maybe not a fair comparison.

Anyway, as Patrick alluded to, the marketing around the new Barbie movie was all consuming, using all of the tactics we've outlined thus far to truly make the film unavoidable, even for someone like me, who goes to the cinema like every two years.

So, how did they do this?

I'm actually not sure.

Now, movie marketing is a serious business.

For films like this, it's not unusual to see budgets creep up to and over a hundred million dollars.

With even the less successful summer blockbuster, The Little Mermaid, sinking a hundred and forty million dollars into marketing.

We don't officially know how much was spent on Barbie's monumental marketing push, but we can assume that it's at the upper end of this range, with Josh Goldstein, president of marketing at Warner Brothers, not denying The Guardian's assertion that they'd spent between a hundred and forty and a hundred and fifty million in an interview.

And as I say, a spend this high wouldn't even be all that surprising, especially given the overwhelming nature of Barbie's marketing push, which featured all of the things you'd expect, like talk shows and red carpets, where Margot Robbie notably wore some incredible Barbie related looks,

as well as magazine covers and trailers.

However, the thing that set Barbie apart, like all of the best influencers, was that this Barbie was really interested in the brand deals.

Now, you've likely seen some of these Barbie brand deals already, but I really do have to run you through this quite incredible list of pink products.

It starts with some fairly standard brand deals, like the clothing tie ins with Gap, Primark, and Forever XXI.

But before you step out of your house in those clothes, don't forget to slip on your Barbie Crocs.

Plus, if you're feeling fancy, then you could add to your look with a wide array of Barbie accessories from Claire's, as well as makeup from NYX.

And don't forget to brush your teeth with Barbie toothpaste from Moon.

It's not just you that can get ready for going out, either.

With Barbie dog clothes from Canada Pooch, everyone can get ready together.

And before you do leave the house and jump into your Barbie brand Maserati, make sure to blow out your Barbie Dreamhouse candle from homesick and turn off your Barbie branded Xbox, featuring a Barbie console enclosure thing and a custom Barbie car in Forza.

Okay, clothes on, dog dressed, teeth cleaned and stuff turned off.

You're ready to head out in your Barbie branded skates from Impala.

In fact, the very same ones from the movie that went viral after they were leaked from the film set and then were also worn at the Barbie float at New York Pride.

I literally go nowhere without them.

With those on, you can skate down to Burger King, where you can grab their Barbie Meal, featuring this very ominous looking pink sauce, which Heinz has also tweeted that they might be releasing in the future.

But if that suspect pink burger leaves you hungry, then there's a bunch of dessert options too, from the Krispy Kreme Barbie Donut Collab, to the Pinkberry Barbie Froyo, or the Cold Stone Barbie Ice Cream.

Once you've eaten, make sure to grab your Barbie luggage from Buys Travel and head down to the legitimate Barbie Dreamhouse, which is listed on Airbnb for your full Barbie fix.

Now, that house is sure to feature rugs from the Barbie Ruggable collaboration, as well as Dragon Glassware's Barbie collection.

And of course, there's a pool there, which may well have Barbie floats from Funboy strewn around it.

You get the point.

With over a hundred brand deals, no matter what product you want, there's probably a pink Barbie version of it somewhere.

With even Google launching Barbie specific pages, and Progressive Insurance getting in on the action with Barbie tie in adverts.

Mattel even did some internal brand collaborations too, with UNO, Hot Wheels, and other Mattel brands taking on a Barbie makeover.

In fact, these never ending brand deals became such a phenomenon that memes emerged parodying the endless string of brand deals.

The thing is that this could very easily backfire.

People can very quickly become sick of these kinds of movie tie ins and brand deals, but

For a film like Barbie, it almost makes perfect sense.

Media expert Jared Weiss put it well, saying that Barbie is overkill, she's meant to be over the top, and I think that Greta Gerwig and Mattel are playing into that.

That's kind of the point then, right?

Barbie is meant to be a surreal, perfect capitalist fantasy.

As the same piece put it, she's a doll living in a perfect world who jumps from career to career with no barriers in her way and a million friends by her side.

A doll whose feet literally never quite touch the ground.

So with each piece of Barbie promo, we're asked to imagine what if this were all real and possible?

Catastrophic!

Remember at the beginning of the video we talked about the different types of marketing?

Well, we've seen Barbie lean into owned media by sharing trailers, clips and promotional material.

We've clearly seen a ton of brand deals and paid media.

But the real success of this campaign was how all of this flowed into earned media.

That's because the Barbie phenomenon became a social media event.

People weren't just occasionally buying fun Barbie branded stuff, they're clamouring for Barbie merch, keen to show that they too are in on the joke and part of the fun.

Just look at all the people who wore pink when going to the cinema.

People wanted to buy the sometimes kitsch and stupid Barbie branded stuff to lean into the meme and take part in a pretty rare monocultural moment.

And it wasn't just individuals on social media who wanted to follow the Barbie trend either.

Big brands also leaned in, providing the movie with yet more earned media.

From Architectural Digest's tour of the Barbie Dreamhouse with Margot Robbie, to the New York Times' history of Barbie Dreamhouses.

Of course, many other media outlets jumped on this trend too, hoping to capture that Barbie hype and help drive engagement and clicks towards their own content.

I mean, we're making this video too.

So all of these groups drove yet more hype towards the film and created a self proliferating cycle of ticket sales, social media excitement, and crock purchases.

Now, Barbie certainly isn't the first movie to lean into this brand deal centric hype cycle, with Mario also leaning into a similar strategy earlier this year for the promotion of the Super Mario Bros movie, which saw the release of a mushroom heavy Mario meal at Shake Shack,

and Mario tie in bath bombs at Lush, among many other examples.

And this process goes back even further, with it actually being a pretty popular technique in the nineties.

I mean, who could forget the sought after McDonald's Szechuan sauce released to promote Mulan?

With Barbie's box office revenue now reaching one billion dollars, it'll be interesting to see if other movies begin to jump on this trend, delivering Saw X Happy Meal toys, a brand new Paw Patrol X Victoria's Secret collection, or a Killers of the Flower Moon video game only available on GameCube.

But seriously, Barbie may well have been the ideal movie to use this strategy for.

Those are clearly absurd examples, but few other movies will be granted the same leeway by the public as the pink capitalist doll when it comes to these kinds of brand deals.

This strategy ultimately worked because it not only tapped into the cultural sentiment about the brand, but also fits the archetype of Barbie.

Now while other studios might struggle to replicate it for their films,

Mattel may well try a similar strategy for their future cinematic releases, which are set to include an action heist UNO movie, an emotional and gritty Hot Wheels film, as well as movies for Big Jim, Boglins, and even Chatty Cathy and Betsy Wetsy.

I'm serious, there are supposedly SEVENTEEN movies in consideration for the Mattel Cinematic Universe.

Something we actually discussed at length with Patrick.

Marvel just made it very successful, but I don't think there's actually going to be any universe happening here.

I think all that's going to happen is that Mattel wants to replicate Barbie's success.

So they're going to try to make a lot more movies based on the toys they own.

But those various movies, I think, will pretty much be separate standalone things.

If you want to watch that full separate video where we go in depth about the MCU, not that one, then you can check it out over on Nebula.

That's the streaming service that we built with a bunch of other creators and where we upload exclusive videos like this one and the TLDR daily discussions where our team talk about important topics from the endless coups in the Sahel region, Twitter rebrand, or the specifics of the war in Ukraine.

Now, the TLDR writing team hosts these daily discussions most days, diving deeper into the news stories we write about and unpacking the hidden details that they found fascinating, but were either too long or too academic to make it into the final scripts.

If you want to check the series out, then you can find the episodes exclusively on Nebula.

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Check it out by clicking the link in the description and make sure you use our link so that they know you came from us.