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How I Transformed Canada Goose Into A Billion-Dollar Brand

Original YouTube Video | CNBCMakeIt Published on 2023-11-10 Level：84 Speed：99 maxwordlevel：4

Video vocabulary

consider

US / kən'sɪdə(r) /

•

UK / kənˈsɪdər /

verb
To think carefully about something

snow

US / snəʊ /

•

UK / sno /

noun
Person's name
White ice crystals that fall from the sky
verb
(Of ice crystals) to fall to the ground
To fool into believing something untrue

story

US / 'stɔ:rɪ /

•

UK / ˈstɔri, ˈstori /

noun
One of many floors or levels in a building
Account or description of how something happened

always

US / 'ɔ:lweɪz /

•

UK / ˈɔlwez,-wɪz,-wiz /

adverb
For a very long time
At all times; in every situation
For ever

after

US / 'ɑ:ftə(r) /

•

UK / ˈæftɚ /

adverb
Later than another time, or behind something
conjunction
Following something before
preposition
When an event happened or time has passed

feather

US / ˈfeðə(r) /

•

UK / ˈfɛðɚ /

noun
One of the many light soft things on a bird's body
verb
To grow feathers
To cover something with feathers
To cut hair so that it lays in layers

appear

US / ə'pɪə(r) /

•

UK / əˈpɪr /

verb
To be seen, become visible; come into sight
To seem to be
To act in a play, movie, or be mentioned in media

internationally

US / ˌɪntə'næʃnəlɪ /

•

UK / ˌɪntɚˈnæʃənl:ɪ /

adverb
Throughout the world or in many countries

itself

US / ɪtˈself /

•

UK / ɪtˈsɛlf /

pronoun
Referring to it

weather

US / 'weðə(r) /

•

UK / ˈwɛðɚ /

noun
Whether it is raining, sunny, cold etc. outside
verb
To successfully deal with a difficult situation
To erode or become damaged due to the environment

thousand

US / ˈθaʊznd /

•

UK / ˈθaʊzənd /

number
Number 1,000

will

US / wɪl /

•

UK / wɪl /

noun
Desire or choice of someone
Document saying who gets your money when you die
Strong desire to do something; determination
Desire to do something; strong wish to do
other
Used with verbs to express the future
verb
To leave property to someone after your death
To use mental effort to make something happen
Am (is, are) likely to do
To influence someone to do something
To make something happen by strongly wanting it

either

US / ˈaɪðə(r) /

•

UK / ˈiðɚ, ˈaɪðɚ /

adjecitve
One of two (used when there is a choice of two)
adverb
(After negative statements) likewise, in addition
conjunction
Used as the first of two connected things
determiner
Used as the first of two connected things
pronoun
The one or the other

here

US / hɪə(r) /

•

UK / hɪr /

adverb
In this place; at this location, position or time

lose

US / lu:z /

•

UK / luz /

verb
To be unable to keep in check or control something
To decrease in value or quantity (e.g. weight)
To stop having certain qualities or abilities
To stop having or being entitled to
To fail to win something that is being contested
To be unable to find something you once had
To be dependent on someone (used with 'not')

performance

US / pə'fɔ:məns /

•

UK / pɚˈfɔrməns /

noun
Act of doing something
Activity done to entertain an audience

new

US / nju: /

•

UK / nu, nju /

adjecitve
Not old, recently born, built or made
Being or doing something for the first time
Not felt, seen or known previously
Having been recently bought or obtained

preeminent

US / prɪ'emɪnənt /

•

UK / priˈɛmənənt /

adjecitve
Greatest in importance, degree or achievement

shareholder

US / ˈʃeəhəʊldə(r) /

•

UK / ˈʃerhoʊldə(r) /

noun
Someone who holds shares of stock in a corporation

small

US / smɔ:l /

•

UK / smɔl /

adjecitve
Little in size; not big
(Of letters) not written in capital letters
Being insignificant or minor
(Of a business) with few people or things; local
(Of voice) being soft and quiet
(Of a child) being young

certain

US / ˈsə:tn /

•

UK / ˈsɚtn /

adjecitve
Definite, fixed
Referring to an unspecified amount or quantity
Being sure about something; without doubt

ever

US / 'evə(r) /

•

UK / ˈɛvɚ /

adverb
At any time; at all times in the future

day

US / deɪ /

•

UK / de /

noun
A period of 24 hours beginning at midnight
The period of time when it is light outside
Person's name

point

US / pɔɪnt /

•

UK / pɔɪnt /

noun
An item to be discussed
Small spot or dot
Fact or detail
Feature of something
The size of the text on a page or screen
A certain time or stage in a process
Certain position in time or space
Idea or fact you try to convince people about
Measurement of scores in a game, sport
Sharp end of something, e.g. a pen or pin
verb
To face a certain direction, e.g. north
To indicate something with your finger to others

revenue

US / 'revənju: /

•

UK / ˈrevənju /

noun
Money that is made by or paid to a business
Money a government collects from its people

sure

US / ʃʊə(r) /

•

UK / ʃʊr /

adjecitve
Having no doubts about something
Have confidence in your own words or actions
Firmly established or held; being firm or stable
Being correct or true
adverb
What you say to agree willingly

four

US / fɔ:(r) /

•

UK / fɔr, for /

number
4

global

US / ˈgləʊbl /

•

UK / ˈgloʊbl /

adjecitve
Concerning, involving, affecting all of something
Of, affecting, or involving the entire world

imagine

US / ɪ'mædʒɪn /

•

UK / ɪˈmædʒɪn /

verb
To think creatively about; form mental picture of

once

US / wʌns /

•

UK / wʌns /

adverb
One time; one instance
At a time in the past
conjunction
When; as soon as

lightweight

US / ˈlaɪtweɪt /

•

UK / ˈlaɪtˌwet /

adjecitve
Weighing less compared to a similar thing

probably

US / ˈprɒbəbli /

•

UK / ˈprɑbəbli /

adverb
That is likely to happen or be true

million

US / ˈmɪljən /

•

UK / ˈmɪljən /

number
1,000,000

tournament

US / 'tʊənəmənt /

•

UK / ˈtʊrnəmənt, ˈtɚ- /

noun
Sports contest with many games to find a winner

trade

US / treɪd /

•

UK / treid /

noun
A specific industry, e.g. shoe making
Action of buying and selling things in business
The buying and selling of goods and services
Exchanging something for something else
Job often requiring physical skills, e.g. plumbing
verb
To buy, sell and exchange goods in business
To give something in return for something else

vest

US / vest /

•

UK / vest /

noun
US sleeveless garment worn under a coat; waistcoat

while

US / waɪl /

•

UK / hwaɪl, waɪl /

conjunction
In spite of the fact that; although
During the time that; at the same time
noun
Short amount of time

basic

US / 'beɪsɪk /

•

UK / ˈbesɪk /

adjecitve
At the most important or easiest (beginner) level

feel

US / fi:l /

•

UK / fil /

verb
To be aware of or experience an emotion, sensation
To sense through direct contact; touch

listen

US / ˈlɪsn /

•

UK / ˈlɪsən /

verb
To carefully consider what someone is saying

market

US / ˈmɑ:kɪt /

•

UK / ˈmɑ:rkɪt /

noun
Need or demand for a particular product or service
Area or region where a certain product is sold
Public event where people sell goods on tables
Institution where stocks are bought and sold
verb
To publicize products to get you to buy; advertise

retain

US / rɪ'teɪn /

•

UK / rɪˈten /

verb
To continue to have or use; keep the quality of
To keep one thing inside another for a time
To memorize information

submit

US / səbˈmɪt /

•

UK / səbˈmɪt /

verb
To accept a superior force has power over you

usual

US / ˈju:ʒuəl /

•

UK / ˈjuʒuəl /

adjecitve
Being the way things occur most of the time

actually

US / ˈæktʃuəli /

•

UK / ˈæktʃuəli /

adverb
Used to add new (often different) information

sell

US / sel /

•

UK / sɛl /

verb
To exchange something for money
To persuade people to do, like or agree

realize

US / 'ri:əlaɪz /

•

UK / ˈriəˌlaɪz /

verb
To become aware of or understand mentally

stick

US / stɪk /

•

UK / stɪk /

noun
Long thin piece of wood from a tree
verb
To push a sharp or pointed object into something
To join together using glue or paste
To remain in one place or position for a long time

use

US / ju:s /

•

UK / ju:s /

noun
Ability to employ something
Need to enable it to work
Permission to do something with something
Act of spending money
Operation of a machine for its function
verb
To have; to eat, drink, consume etc.
To need to operate or work
To operate a machine, e.g. a computer
To treat a person badly
To do something with, for a task or purpose

write

US / raɪt /

•

UK / raɪt /

verb
To compose letters and words on paper or a screen
To invent or create a computer program
To create a song or piece of music

beat

US / bi:t /

•

UK / bit /

noun
Regular movement or rhythm (e.g. heart or music)
verb
To move in regular motions in order to push blood
To strike or hit repeatedly and with great force
To mix ingredients together with a fork or machine
To play a drum
To win against another person or team; defeat

age

US / eɪdʒ /

•

UK / edʒ /

verb
To keep food, wine for a long time to improve it
To get older
noun
Period of time in history
Number of years a person or thing has lived

hockey

US / ˈhɒki /

•

UK / ˈhɑ:ki /

noun
Sport played on a field with sticks and a ball

clothing

US / ˈkləʊðɪŋ /

•

UK / ˈkloʊðɪŋ /

noun
Things you wear on your body, e.g. shirt or dress
verb
To put a certain type of clothing on someone; dress

exception

US / ɪkˈsepʃn /

•

UK / ɪkˈsɛpʃən /

noun
Something different or not included

price

US / praɪs /

•

UK / praɪs /

noun
Person's name
Cost of something in money
verb
To determine or set the cost of something

profitable

US / ˈprɒfɪtəbl /

•

UK / ˈprɑ:fɪtəbl /

adjecitve
Being useful; benefiting someone or something
Able to gain a benefit from something you did
Making more money than it cost to make

parent

US / 'peərənt /

•

UK / ˈpɛrənt, ˈpær- /

noun
Person's, animal's mother or father
Something creating other things of the same kind

state

US / steɪt /

•

UK / stet /

adjecitve
Concerning region within a country
noun
Region within a country, with its own government
Situation or condition something is in
verb
To say; declare as fact

capital

US / 'kæpɪtl /

•

UK / ˈkæpɪtl /

adjecitve
Main, or major
noun
Writing the first letter of a word in big letters
Official main city of a country, province or state
Collective name for money, shares, and assets
Money that is used for a business

entrepreneur

US / ˌɒntrəprə'nɜ:(r) /

•

UK / ˌɑntrəprəˈnɚ, -ˈnʊr /

noun
Businessperson who develops new businesses

france

US / ˈfrɑːns /

•

UK / fræns /

noun
A republic in western Europe; the largest country wholly in Europe

into

US / 'ɪntə /

•

UK / ˈɪntu /

preposition
Moving or going inside something
In the same direction as; in the direction of
So as to become; taking the state of

invent

US / ɪnˈvent /

•

UK / ɪnˈvɛnt /

verb
To create something such as a story or excuse
To create something useful for the first time

love

US / lʌv /

•

UK / lʌv /

noun
Person's name
A very strong feeling of affection
The person you care very deeply about
Strong, deep emotional and sexual attraction
verb
To care for and like someone very strongly, deeply
To like doing very much; enjoy greatly
To feel a strong emotional and romantic attraction

one

US / wʌn /

•

UK / wʌn /

pronoun
You; we; people in general; someone
The thing or person previously referred to
adjecitve
Used to refer to people generally
Being a strong example of (something mentioned)
number
Number 1

other

US / 'ʌðə(r) /

•

UK / ˈʌðər /

adjecitve
A thing different from that mentioned
determiner
(Something) else; not the first (one)
pronoun
Being the one and only thing of that category

open

US / 'əʊpən /

•

UK / ˈopən /

adjecitve
Available for use; accessible
Not being hidden; available for others to see
Being available for customers to enter or use
Allowing everyone to use or take part in
Not secret anymore
Not closed or shut
Willing to accept new ideas and thoughts
noun
Name for a tennis or golf competition
verb
To make accessible or able to be used, e.g. road
To start the activities or services of a business
To make a space or hole appear in something
To move or change so that it is no longer closed
To start something, e.g. a new business

overwhelming

US / ˌəʊvəˈwelmɪŋ /

•

UK / ˌovɚˈhwɛlmɪŋ, -ˈwɛl- /

adjecitve
Having too much to handle (e.g. work)
verb
To defeat something or someone completely
To affect someone emotionally in a strong way
To cause to have too much to handle (e.g. work)

than

US / ðən /

•

UK / ðən /

conjunction
Used to compare two things that are not equal

turn

US / tɜ:n /

•

UK / tɚn /

noun
Place where changing of direction happens
Your time or chance to perform a duty
Your chance to play or do in say a game
Unexpected change, as in the weather
verb
To become (a particular age)
To become a different quality, color, etc.
To change the direction of something, e.g. a car
To move in an opposite direction or position
To shape metal with a spinning tool

undisclosed

US / ˌʌndɪsˈkləʊzd /

•

UK / ˌʌndɪsˈkloʊzd /

adjecitve
Not made known to the public

italy

US / 'ɪtəlɪ /

•

UK / 'ɪtəlɪ /

proper noun
A country in southern Europe; population 59,800,000 (estimated 2015); capital, Rome; official langua

jackman

US / ˈdʒækmən /

•

UK / /

noun
An attendant or retainer kept by a nobleman or landowner; an armed servant.
A person who operates a jack. Now: especially a person who operates a lifting jack.

play

US / pleɪ /

•

UK / pleɪ /

noun
Loose, free movement between two objects
Single action in a sports game
Performance in which people act in a theater
verb
To act as a character in a movie, or on stage
To perform music on an instrument
To use a device, e.g. a video game
To do something for enjoyment and fun
To do or perform a game or sport

may

US / meɪ /

•

UK / me /

noun
5th month of the year
other
Used to express a desire
Expresses permission, possibility or probability
Used to show that a thing could be true

school

US / sku:l /

•

UK / skul /

adjecitve
Being to do with schools and education
noun
Large group of fish that swim together
Education of a child
Building where you learn in classes with a teacher
A particular belief or idea about something
verb
To teach or train someone to know or do something

this

US / ðɪs /

•

UK / ðɪs /

adjecitve
Used to indicate something already been discussed
Used to indicate something happening around now
adverb
An indication by a physical motion or gesture
A specific amount of
determiner
Person, thing, or idea near you
pronoun
Person, thing that has already been discussed

cheap

US / tʃi:p /

•

UK / tʃip /

adjecitve
Not costing a lot of money
Having a low quality or value
Not liking to spend money; mean; stingy

also

US / 'ɔ:lsəʊ /

•

UK / ˈɔlso /

adverb
In addition; too; in a similar way

five

US / faɪv /

•

UK / faɪv /

number
5

how

US / haʊ /

•

UK / haʊ /

adjecitve
To what degree? in what amount?
adverb
(Used to explain the way to do something)
exclamation
For what purpose or reason?
(Used to ask someone or something's condition)

kind

US / kaɪnd /

•

UK / kaɪnd /

adjecitve
In a caring and helpful manner
friendly and considerate
noun
One type of thing

live

US / lɪv /

•

UK / liv /

adjecitve
Being broadcast as events happen, not recorded
Carrying electric current; able to give a shock
Glowing because burning; hot
Not yet killed (for food)
adverb
(Music, drama) as it is performed
verb
To be alive
To experience a particular type of life
To make your home in a house or town

year

US / jə: /

•

UK / jɪr /

noun
Unit of time equal to 12 months or 365 or 366 days
Used to refer to the age of a person

you

US / jʊ /

•

UK / ju /

pronoun
Person someone is speaking or writing to
Person or people in general

bank

US / bæŋk /

•

UK / bæŋk /

noun
A financial institution that keeps or lends money
The side of a river
A row of things in lines (e.g. computers)
verb
To put or keep your money in a bank
To turn a plane when flying; (of a plane) to turn

jacket

US / 'dʒækɪt /

•

UK / ˈdʒækɪt /

noun
Light, thin coat worn over a shirt or top
Outer covering that fits over and protects it

make

US / meɪk /

•

UK / mek /

noun
Product made by a particular company; brand
verb
To arrange or prepare something e.g. dinner
To get to (a place) on time
To gain the status of (teacher, lawyer, etc.)
To create something by putting things together
To earn a certain amount of money at a job
To cause or force a person to do something
To cause something to happen or be formed

bankrupt

US / ˈbæŋkrʌpt /

•

UK / ˈbæŋkˌrʌpt, -rəpt /

adjecitve
Unable to pay debts
verb
To cause to not be able to pay debts

big

US / bɪɡ /

•

UK / bɪɡ /

adjecitve
Popular
Serious
Large

investment

US / ɪnˈvestmənt /

•

UK / ɪnˈvɛstmənt /

noun
Something purchased hoping its value will increase
Act of giving time, energy to see a future reward

inc

US / ɪŋk /

•

UK / ɪŋk /

adjecitve
Short for 'incorporated', used in company names

summer

US / ˈsʌmə(r) /

•

UK / ˈsʌmɚ /

noun
Part of the year when the weather is hot
verb
To spend time in a place in the warm months

the

US / ðə /

•

UK / ðə /

article
Used to refer to something already mentioned
Used to show there is only one of something
determiner
Used to describe all of a family

unfortunately

US / ʌnˈfɔ:tʃənətli /

•

UK / ʌnˈfɔːrtʃənətli /

adverb
In a way that is to be regretted; unluckily

quilt

US / kwɪlt /

•

UK / kwɪlt /

noun
Bed cover of padding sewn into two layers of cloth

three

US / θri: /

•

UK / θri /

number
Number 3

follow

US / ˈfɔləu /

•

UK / ˈfɑlo /

verb
To come after someone; be guided by someone
To support someone, e.g. singer or comedian
To be the logical result of something
To happen after something else happens
To believe a set of values or a moral teacher
To understand something happening or being said

less

US / les /

•

UK / lɛs /

adjecitve
Smaller in amount or degree
adverb
To a smaller degree
noun
A smaller amount
preposition
With the subtraction of

specific

US / spəˈsɪfɪk /

•

UK / spɪˈsɪfɪk /

adjecitve
Precise; particular; just about that thing
Concerning one particular thing or kind of thing

currently

US / ˈkʌrəntli /

•

UK / ˈkʌrənt(ə)li /

adverb
Happening or being in the present time

diversify

US / daɪˈvɜ:sɪfaɪ /

•

UK / daɪˈvɜ:rsɪfaɪ /

verb
To make or become more varied
To change something and make it more varied
To add more, different businesses to your main one

immigrant

US / ˈɪmɪgrənt /

•

UK / ˈɪmɪɡrənt /

noun
Person moving to another country to live there

online

US / ˌɒnˈlaɪn /

•

UK / ˌɑ:nˈlaɪn /

adjecitve
Connected to the internet

seven

US / ˈsevn /

•

UK / ˈsɛvən /

number
Number 7

sew

US / səʊ /

•

UK / so /

verb
To make something using a needle and thread

snowmobile

US / ˈsnəʊməbiːl /

•

UK / ˈsnoʊmoʊbiːl /

noun
Motorized vehicle to travel on snow
verb
To travel by snowmobile

want

US / wɔnt /

•

UK / wɑnt, wɔnt /

noun
Something you desire or wish for
State or condition of poverty
verb
To desire or wish for something; hope for a thing

weigh

US / weɪ /

•

UK / weɪ /

verb
To balance things against each other
To consider something carefully to form an opinion
To determine the weight of, using scales

bauer

US / /

•

UK / /

noun
In Germany and German-speaking countries: a peasant, a smallholder.

can

US / kæn /

•

UK / kən,kæn /

noun
A metal container for storing food
other
Able to; have the skill to; have the time to
verb
To have permission to
To be possible to do
To preserve food by sealing it in a metal container

enter

US / 'entə(r) /

•

UK / ˈɛntɚ /

verb
To start a career or an education
To become a competitor in a contest
To add or type information in a computer
To go into a room, building etc.

decision

US / dɪ'sɪʒn /

•

UK / dɪˈsɪʒən /

noun
Choice made after thinking; final judgment
Ability to make quick and confident choices

nearly

US / ˈniəli /

•

UK / ˈnɪrli /

adverb
Not completely; almost

war

US / wɔ:(r) /

•

UK / wɔr /

noun
Situation where armies fight each other

not

US / nɒt /

•

UK / nɑt /

adverb
Word indicating the negative
(Used to form the negative of verbs)

our

US / 'aʊə(r) /

•

UK / aʊr /

determiner
Belonging to us

maybe

US / ˈmeɪbi /

•

UK / ˈmebi /

adverb
Possibly but not certainly; perhaps

parka

US / ˈpɑ:kə /

•

UK / ˈpɑ:rkə /

noun
Warm windproof jacket that has a hood

seventy

US / ˈsevnti /

•

UK / ˈsɛvənti /

number
70

size

US / saɪz /

•

UK / saɪz /

noun
How big or small a thing is
Standard measurements for clothing, shoes
verb
To make something to fit a particular measurement
To organize or group from small to large

against

US / əˈgenst /

•

UK / əˈɡenst /

preposition
In physical contact with, as for support; next to
In opposition to; disagreeing with

ceo

US / ˌsiː iː ˈəʊ /

•

UK / ˌsiː iː ˈoʊ /

abbreviation
CEO for Chief Operating Officer

november

US / nəʊˈvembə(r) /

•

UK / noˈvɛmbɚ /

noun
11th month of the year

now

US / naʊ /

•

UK / naʊ /

adverb
At the present time or moment
Right away or in the next possible moment
Used to refer to something that just happened
Time between the present and a moment in the past
conjunction
Resulting from or because of something

perform

US / pə'fɔ:m /

•

UK / pɚˈfɔrm /

verb
To carry out an action well or successfully
To entertain an audience by dancing, singing etc.

bain

US / 'beɪlɪŋ /

•

UK / 'beɪlɪŋ /

but

US / bət /

•

UK / bʌt,bət /

conjunction
Used before you say something different, opposite

especially

US / ɪˈspeʃəli /

•

UK / ɛˈspɛʃəli, ɪˈspɛʃ- /

adverb
More than usual; extremely

english

US / ˈɪŋglɪʃ /

•

UK / ˈɪŋɡlɪʃ /

adjecitve
Concerning the culture and people of England
noun
Language of the UK, USA, Nigeria and elsewhere
Person's name

fifty

US / 'fɪftɪ /

•

UK / ˈfɪfti /

number
50

give

US / ɡɪv /

•

UK / ɡɪv /

noun
Degree of flexibility in something, a material
verb
To hand over or present something to someone
To cause someone to have or experience something

finish

US / ˈfɪnɪʃ /

•

UK / ˈfɪnɪʃ /

noun
End of something; completion
Final coat (of paint) applied to a surface
verb
To use or consume all of something
To reach the end; to complete something
To put a final surface (e.g. paint) on something

good

US / ɡʊd /

•

UK / ɡʊd /

adjecitve
Proper, appropriate or right
(Of an amount) enough; plenty
Excellent; high quality
Acting well or properly; of moral character
In a positive or happy emotional state
noun
Advantage or benefit

footwear

US / ˈfʊtweə(r) /

•

UK / ˈfʊtˌwɛr /

noun
Shoes, socks, etc.

nobody

US / ˈnəʊbədi /

•

UK / ˈnoʊbədi /

pronoun
No person; no one; not any person

business

US / ˈbɪznəs /

•

UK / ˈbɪznɪs /

noun
A company formed for making profit
Matter that has to be dealt with; task; situation
Activity of working to make a profit

eddie

US / ɪnˈsɪstənt /

•

UK / ɪnˈsɪstənt /

passionate

US / ˈpæʃənət /

•

UK / ˈpæʃənɪt /

adjecitve
Being easily excited to strong emotions
Having strong sexual desires

woollen

US / 'wʊlən /

•

UK / ˈwʊlən /

adjecitve
Concerning or made of wool

bean

US / bi:n /

•

UK / bin /

noun
Large seed eaten as a vegetable

involve

US / ɪn'vɒlv /

•

UK / ɪnˈvɑlv /

verb
To have or be included as a part of something

north

US / nɔ:θ /

•

UK / nɔ:rθ /

adjecitve
Coming from the opposite direction to the south
noun
Direction to your left when facing the rising sun

poland

US / 'pəʊlənd /

•

UK / 'poʊlənd /

other
A republic in central Europe; the invasion of Poland by Germany in started World War II

really

US / ˈri:əli /

•

UK / ˈriəˌli, ˈrili /

adverb
Used to stress something that is said; definitely
In a true or accurate manner
Very

stock

US / stɒk /

•

UK / stɑk /

adjecitve
(E.g. of a response) standard; usual; not original
noun
Animals such as cattle kept for breeding
Tasty liquid added to stews, soups etc.
Merchandise; goods kept by a business for sale
Piece of a business, bought in the form of shares
verb
To keep some of, as items for sale

would

US / wʊd /

•

UK / wʊd /

other
Used to indicate something imagined
Used to ask or request something politely
Verb used to indicate possibility, request etc.
Used to indicate a preference
Used to indicate a reaction
Indicates something that occurred repeatedly
Used to indicate willingness or ability to do

become

US / bɪ'kʌm /

•

UK / bɪˈkʌm /

verb
To begin to be; grow to be; develop into
To be suitable for a particular job or role

celebrity

US / sə'lebrətɪ /

•

UK / səˈlɛbrɪti /

noun
A (famous) entertainer known by many people

historically

US / hɪ'stɒrɪklɪ /

•

UK / hɪsˈtɔrɪkl:ɪ /

adverb
In history; in the past

final

US / ˈfaɪnl /

•

UK / ˈfaɪnəl /

adjecitve
That will not be changed; permanent
Being the last thing in a series
noun
Last game in a series in a competition

metro

US / ˈmetrəʊ /

•

UK / ˈmetroʊ /

noun
Underground railway or subway

outerwear

US / ˈaʊtəweə(r) /

•

UK / ˈaʊtərwer /

other
Clothing for use outdoors

transform

US / træns'fɔ:m /

•

UK / trænsˈfɔrm /

verb
To change the shape completely in a good way

slow

US / sləʊ /

•

UK / sloʊ /

adjecitve
Lacking activity, busyness or excitement
(Clock) showing time earlier than the actual time
Having difficulty understanding simple things
Moving or happening without speed; not fast
verb
To move, with less speed than before
To move or go without much speed

smooth

US / smu:ð /

•

UK / smuð /

adjecitve
Moving without stops and starts
Pleasant and flat to touch, not rough
Being free from problems or difficulties
verb
To make something rough feel flat, e.g. by ironing
To spread a substance over a surface

same

US / seɪm /

•

UK / sem /

adjecitve
Being equal in quality and amount
Identical; not different
Not changing; constant

sportswear

US / ˈspɔːtsweə(r) /

•

UK / ˈspɔːrtswer /

noun
Clothes worn for sport or for casual wear

sixteen

US / ˌsɪksˈti:n /

•

UK / sɪkˈstin /

number
16

department

US / dɪˈpɑ:tmənt /

•

UK / dɪˈpɑ:rtmənt /

noun
Division of a larger part or organization

daughter

US / ˈdɔ:tə(r) /

•

UK / ˈdɔtɚ /

adjecitve
(Of a company) being a subsidiary of another firm
noun
A female child of someone

introduce

US / ˌɪntrəˈdju:s /

•

UK / ˌɪntrəˈdus, -ˈdjus /

verb
To open an essay to set the scene
To guide or explain something, e.g. a town
To begin the use of a new thing or practice
To make someone known to another by name
To insert or put something inside another thing

nominee

US / ˌnɒmɪˈni: /

•

UK / ˌnɑməˈni /

noun
One put forward or suggested for an award/position

both

US / bəuθ /

•

UK / boθ /

determiner
Used to refer to two things at the same time
pronoun
Used to refer to two things at the same time

cup

US / kʌp /

•

UK / kʌp /

noun
Small round container used for drinking
Silver trophy teams compete to win
Unit of measurement for foods or liquids
verb
To make the shape of a bowl with your hands

change

US / tʃeɪndʒ /

•

UK / tʃendʒ /

noun
Exchange of one set of clothes for another
Money in the form of coins instead of paper
Money returned after giving too much
Act of making or becoming something else
verb
To exchange one set of clothes for another
To exchange one kind of money for another
To replace something with another thing
To make or become something else
To go from one train, bus, etc. and go to another

hold

US / həʊld /

•

UK / hold /

noun
Section of a ship or plane used for storing things
Influence or power held over someone
Place of support for hands or feet when climbing
verb
To agree to keep something for someone
To have the capacity to support/contain something
To control an area and protect it from attack
To not allow someone to leave a place
To cause an event to happen at a place or time
To use hands or arms to carry or keep something
To have a specific quality or property
To keep an image, belief or feeling in your mind
To have or own something
To wait before being able to talk on the phone
To limit the movement of someone in a sport

initial

US / ɪ'nɪʃl /

•

UK / ɪˈnɪʃəl /

adjecitve
Existing or occurring at the beginning
noun
First letter of your given name
verb
To authorize something by writing your initials

pressure

US / 'preʃə(r) /

•

UK / ˈprɛʃɚ /

noun
Anxiety caused by difficult problems
Force, weight when pressing against a thing
Strong persuasion to do something
verb
To apply force to something
To persuade or force someone to do something

show

US / ʃəʊ /

•

UK / ʃo /

noun
False display of love, emotion or action
An event for displaying or promoting goods
Play, opera or theater production
Presentation that is broadcast on TV or radio
verb
To be easily seen or displayed
To display your emotions or feelings
To let someone see something; display
To explain or teach how something is done
To lead someone somewhere; point them to something
To prove something to be true, correct
To reveal or allow something to be seen

travel

US / ˈtrævl /

•

UK / ˈtrævəl /

noun
Going to other places, esp. distant places
verb
To go to a place that is far away

sustainable

US / səˈsteɪnəbl /

•

UK / səˈsteɪnəbl /

adjecitve
Capable of continuing for a long time
Able to be maintained without running out of

build

US / bɪld /

•

UK / bɪld /

noun
Your physical shape; physique
verb
To establish e.g. a reputation, over time
To construct a house, office, factory

cap

US / kæp /

•

UK / kæp /

noun
Covering for the end or top of something
Small, soft hat often with a front visor or shade
An upper limit on the amount of (e.g. budget)
verb
To cover the top or end of an object
To limit the amount of usage of something

eighteen

US / ˌeɪˈti:n /

•

UK / eˈtin /

number
18

fill

US / fɪl /

•

UK / fɪl /

noun
Act of filling; amount used to make something full
verb
To make something full
To move into all parts of an area
To repair a surface by adding a substance to it
To use (time); to do something during

flagship

US / ˈflægʃɪp /

•

UK / ˈflæɡˌʃɪp /

noun
Chief one of a related group

gain

US / ɡeɪn /

•

UK / ɡen /

noun
An increase in something, such as weight
verb
To increase in something, such as weight
To get something wanted, needed or valued

glue

US / ɡlu: /

•

UK / ɡlu /

noun
Sticky substance used for joining things together
verb
To join or affix things with glue or paste

old

US / əʊld /

•

UK / old /

adjecitve
Having existed for a long time, not young or new
Age of a person since birth

option

US / 'ɒpʃn /

•

UK / ˈɑpʃən /

noun
A choice
Right to buy or sell at a certain price and time

sale

US / seɪl /

•

UK / sel /

noun
Event during which the prices of goods are reduced
Giving something for money; the amount sold

stake

US / steɪk /

•

UK / stek /

noun
Share/interest in the success of a business, etc.
Money bet in a game that can be won or lost
The share you have in a company
Post stuck in the ground you can tie things to
verb
To bet or wager on an outcome
To risk something important by taking a risk

work

US / wɜ:k /

•

UK / wɚk /

adjecitve
Activity completed in order to make money
noun
The product of some artistic or literary endeavor
Everything created by an author, artist, musician
Activity you do in order to make money
Place of employment
Final product or result of a some labor or effort
verb
To bring into a specific state of success
To be functioning properly, e.g. a car
To do your job in your company or workplace
To make an effort to do something
To operate a machine or device

china

US / ˈtʃaɪnə /

•

UK / ˈtʃaɪnə /

noun
A communist nation that covers a vast territory in eastern Asia; the most populous country in the wo
other
High quality porcelain originally made only in China

design

US / dɪˈzaɪn /

•

UK / dɪˈzaɪn /

noun
The way something is planned, to fulfill a purpose
verb
To plan in a particular way to fulfill a purpose
To think of a plan

due

US / dju: /

•

UK / du, dju /

adjecitve
When something is required or expected
Owed to a person as a right
noun
Something you deserve; something you can expect

death

US / deθ /

•

UK / dɛθ /

noun
When someone dies; the end of life

debut

US / 'deɪbju: /

•

UK / deˈbju, ˈdeˌbju /

noun
First performance, appearance, e.g. of opera star

involvement

US / ɪnˈvɒlvmənt /

•

UK / ɪnˈvɑːlvmənt /

noun
Act or process of joining in a particular activity

leaf

US / li:f /

•

UK / lif /

noun
Page in a book
Green part of a tree or plant
verb
To look through pages in a book

move

US / mu:v /

•

UK / muv /

noun
Act of moving a playing piece in chess, etc.
An action; doing something
Step taken to achieve a goal
verb
To cause someone to have certain emotions
To cause something to change to a different place
To change where people live or a business operates
To take action to do or achieve something

way

US / weɪ /

•

UK / we /

adverb
Used to emphasize the amount of something
noun
Particular aspect of something being thought about
One of various choices that could be made
Particular existing condition or state
(Often long) distance or length of time
How something is done
Route to go to a place
Small street
Usual behavior, emotions or habits of someone

their

US / ðɛː /

•

UK / ðer /

determiner
Belonging to them

add

US / æd /

•

UK / æd /

verb
To include as well
To put two things or numbers together, e.g. 2+2

bring

US / brɪŋ /

•

UK / brɪŋ /

verb
To take or go with someone to a place

lopez

US / ˌnju:ˈfæŋgld /

•

UK / ˈnuˈfæŋɡəld, ˈnju- /

room

US / ru:m /

•

UK / rum, rʊm /

noun
All of the people inside a particular room
Part of building enclosed by walls, e.g. kitchen
Opportunity to exist, happen, or be true
verb
To share a home with someone

take

US / teɪk /

•

UK / tek /

noun
Filming of a single scene for TV or the movies
verb
To accept something that is offered
To use a method of traveling, e.g. a bus or train
To use a camera to make (a photo)
To pick up something and go away with it
To study a subject in school
To attempt to pass (an exam)
To require a certain amount of time, money, space

yesterday

US / ˈjestədeɪ /

•

UK / ˈjestərdeɪ /

adverb
Day before today
noun
Day before today

america

US / ə'merɪkə /

•

UK / əˈmɛrɪkə /

noun
The United States of America; North America and/or South America

all

US / ɔ:l /

•

UK / ɔl /

adverb
Completely; totally
determiner
Being every one of something
pronoun
100% of something; the complete amount

disclose

US / dɪs'kləʊz /

•

UK / dɪˈskloz /

verb
To make once private information public

fast

US / fɑ:st /

•

UK / fæst /

adjecitve
In a way that is difficult to move or change
Moving or able to move quickly
Showing time that is later than the actual time
adverb
With a great deal of speed
noun
Period of time when a person chooses not to eat
verb
To refuse food for a long time

its

US / ɪts /

•

UK / ɪts /

adjecitve
Referring to or belonging to ‘it’
determiner
Of something; belonging or related to something
other
Possessive form of “it”

who

US / hu: /

•

UK / hu /

pronoun
Which person
Used to introduce information about people

trophy

US / ˈtrəʊfi /

•

UK / ˈtroʊfi /

noun
Prize given to the winner of a competition
Something to show your high social status

activist

US / ˈæktɪvɪst /

•

UK / ˈæktəvɪst /

noun
A person who tries to change a government, society

believe

US / bɪ'li:v /

•

UK / bɪˈliv /

verb
To think or accept that something is true
To have a particular opinion about something

lobby

US / ˈlɒbi /

•

UK / ˈlɑ:bi /

noun
Main entrance and waiting room of public building
Group employed to persuade people to change laws
verb
To try to persuade a government to change laws

look

US / lʊk /

•

UK / lʊk /

noun
Person's beauty or physical attractiveness
Particular style of dress, clothes, or appearance
The way someone, something appears to be
Act of searching for or examining something
verb
To appear to be; seem

pay

US / peɪ /

•

UK / pe /

noun
Money you receive from your job, work, etc.
verb
To give money for goods or work done
To give (attention, respect, etc.) to
To be punished or suffer for something you did
To make (a visit) to a person or place

announce

US / əˈnaʊns /

•

UK / əˈnaʊns /

verb
To make a public statement about a plan, decision

between

US / bɪˈtwi:n /

•

UK / bɪˈtwin /

preposition
From one person, thing, or place, to another
In the space that separates two objects
Among two or more people who share something

billion

US / ˈbɪljən /

•

UK / ˈbɪljən /

noun
Number 1,000,000,000

dollar

US / ˈdɒlə(r) /

•

UK / ˈdɑ:lə(r) /

noun
A basic unit of money equal to 100 cent

shoulder

US / ˈʃəʊldə(r) /

•

UK / ˈʃoldɚ /

noun
Part of the body where an arm attaches or joins
Meat that comes from an animal's upper front leg
Part of a shirt or coat that covers the shoulders
verb
To carry something around your neck
To push something using the top part of your arm
To accept a job or responsibility

volume

US / ˈvɒlju:m /

•

UK / ˈvɑljum, -jəm /

noun
Number or amount of something e.g. sales
Amount of space that something takes up
One book that is part of a set of books
Level of sound produced by radio or television

they

US / ðeɪ /

•

UK / ðe /

pronoun
Two or more people, animals, or things

thirteen

US / ˌθɜ:'ti:n /

•

UK / θə:ˈtin /

number
13

very

US / 'verɪ /

•

UK / ˈvɛri /

adjecitve
Concerning a large degree or amount
adverb
A lot; much; many
Used to stress or emphasize a noun

excite

US / ɪk'saɪt /

•

UK / ɪkˈsaɪt /

verb
To make something or someone become more active
To make someone feel happy, interested or eager

disappointing

US / ˌdɪsəˈpɔɪntɪŋ /

•

UK / ˌdɪsəˈpɔɪntɪŋ /

adjecitve
Feeling you did not meet expectations
verb
To not meet the expectations of others or yourself

right

US / raɪt /

•

UK / raɪt /

adjecitve
Correct or true
The south side of you looking at the rising sun
adverb
Exactly in a place or time
Being appropriate for a particular event
In a straight or direct manner
noun
Something you are legally or morally allowed to do
Ideal of what is just and good
Political view based on conservatism
verb
To fix something previously wrong or unjust
To make upright, as a boat that has turned over

thirty

US / 'θɜ:tɪ /

•

UK / ˈθə:ti /

number
30

hit

US / hɪt /

•

UK / hɪt /

noun
A planned killing, usually for money
Song, movie etc. that is successful
When someone strikes someone or something
Time when a player makes contact with the ball
Time when a website is accessed
verb
To have a negative impact on a person/place/thing
To press something, such as a button or switch
To suddenly realize the importance of something
To move your hand, a bat, etc. against with force
To fight, attack or damage something or someone
To arrive at a specific place, level, or goal
To make contact with the ball in a game or sport

hugh

US / ˈhju:dʒli /

•

UK / ˈhjuːdʒli /

interesting

US / ˈɪntrəstɪŋ /

•

UK / ˈɪntrɪstɪŋ, -tərɪstɪŋ, -təˌrɛstɪŋ /

adjecitve
Taking your attention; making you want to know
verb
To make someone want to know about something
To persuade to do, become involved with something

number

US / ˈnʌmbə(r) /

•

UK / ˈnʌmbɚ /

noun
Symbols such as 1, 2, 56, 793
Particular song or dance performed during a show
Total quantity or amount of things
verb
To put numbers on things
To assign a sequence within a group, series, set
To claim to be part of a larger group, series, set

tell

US / tel /

•

UK / tɛl /

verb
To (strongly) advise a person to do something
To be able to guess
To say or communicate information to someone
To inform, but without speaking; indicate
To have a negative effect on someone
To order someone to do something; command
To recognize something based on certain signs
To report something to an authority
To explain something or teach someone something

stay

US / steɪ /

•

UK / ste /

noun
Legal order to stop or delay an action
Strong rope or wire that supports a ship's mast
Period of time spent living in or visiting a place
verb
To keep trying without giving up
To remain in the same place and not move away
To spend time visiting a place or someone's home

york

US / jɔ:k /

•

UK / jɔrk /

proper noun
A city in northern England, on the Ouse River; population 136,900 (est. 2009).
A commercial and industrial city in southeastern Pennsylvania; population 40,097 (est. 2008).
The southwestern tip of Hayes Peninsula, on Baffin Bay in Greenland. It served as a base for US expl

down

US / daʊn /

•

UK / daʊn /

adjecitve
Being sad, sick, or unhappy
Not operating, working, or functioning as expected
adverb
In a sitting or lying position
Towards or on the ground, floor, or bottom
Written or copied onto a piece of paper or book
noun
A period of play in American Football
The soft, smooth hairs that cover a bird's body
preposition
Along something's path, course, or direction
Going from a higher position to a lower position
verb
To eat or drink very quickly and without stopping

family

US / 'fæməlɪ /

•

UK / ˈfæmli /

noun
Close group of people or organizations
A group of people who are related through blood
Group of related plants or animals

manager

US / ˈmænɪdʒə(r) /

•

UK / ˈmænɪdʒɚ /

noun
Person who controls and runs a business or group

operator

US / ˈɒpəreɪtə(r) /

•

UK / ˈɑ:pəreɪtə(r) /

noun
Someone who operates or controls a machine
Person whose job it is to connect phone calls

then

US / ðen /

•

UK / ðɛn /

adverb
A time that is not now
Following another thing in time or arrangement
Following on reasonably from what was just stated
At that time, not now

ball

US / bɔ:l /

•

UK / bɔl /

noun
Large dance where people dress formally
Small round object often used in a game or sport

inventor

US / ɪnˈventə(r) /

•

UK / ɪnˈventə(r) /

noun
Person who creates new machines, systems etc.

place

US / pleɪs /

•

UK / ples /

noun
Particular location, area or region
verb
To put someone in a particular type of situation
To put something in a certain location or position

own

US / əʊn /

•

UK / on /

adjecitve
Belong to oneself
determiner
Yours, his, hers, etc.; not belonging to another
pronoun
(Something) belong to myself
verb
To have something as your property

soar

US / sɔ:(r) /

•

UK / sɔr, sor /

verb
(Of prices, etc.) to increase a lot in a short time
To fly or rise high in the air

city

US / 'sɪtɪ /

•

UK / ˈsɪti /

noun
Area with many buildings, roads and people

each

US / i:tʃ /

•

UK / itʃ /

determiner
Every one of two or more things
pronoun
Per one person or thing

knitwear

US / ˈnɪtweə(r) /

•

UK / ˈnɪtwer /

noun
Knitted clothing

get

US / ɡet /

•

UK / ɡɛt /

verb
To become affected by illness or disease
To begin to feel or understand an emotion or idea
To send or bring someone or something home, etc.
To go somewhere to obtain something
To (cause to) do a particular thing
To obtain, receive or be given something
To currently have
To prepare for use
To understand something being said or read

firm

US / fɜ:m /

•

UK / fɚm /

adjecitve
Fairly hard or solid, not soft
Unchanging and strong
noun
Company that sells goods or services
verb
To make something become more solid or durable

first

US / fɜ:st /

•

UK / fɚst /

adjecitve
1st; Coming before all others in time or place
noun
Something that has not happened before
Position of the winner of a competition

logo

US / 'ləʊɡəʊ /

•

UK / ˈloˌɡo /

noun
Name, symbol or picture which represents a company

traction

US / ˈtrækʃn /

•

UK / ˈtrækʃən /

noun
Force causing moving thing to stick, e.g. on roads

win

US / wɪn /

•

UK / wɪn /

noun
Success in beating the other team or competitors
Success in a game or contest
verb
To get something as a prize because of a success
To gain something you want because of your efforts
To succeed in a game or contest

annual

US / ˈænjuəl /

•

UK / ˈænjuəl /

adjecitve
Happening once a year, or every year
noun
Book (in a series) released each year

asia

US / ˈeɪʒə /

•

UK / ˈeɪʒə /

noun
Largest continent with Europe on the west to form Eurasia
other
Nations of the Asian continent collectively

enough

US / ɪˈnʌf /

•

UK / ɪˈnʌf /

adjecitve
Sufficient to answer the need
adverb
To a satisfactory degree
pronoun
Equal to what is needed; as much as required
Adequate number or amount

anyone

US / ˈeniwʌn /

•

UK / ˈɛniˌwʌn, -wən /

pronoun
Any person

factory

US / ˈfæktri /

•

UK / ˈfæktəri /

noun
Building where things are made

find

US / faɪnd /

•

UK / faɪnd /

noun
Object discovered by chance
Things that have been discovered from searching
verb
To become aware of something that is happening
To discover or meet by chance
To decide if someone is guilty of a crime, or not
To learn through study, research, or effort
To discover something by looking for it

goose

US / gu:s /

•

UK / ɡus /

noun
Large water bird related to a duck
Someone you think is silly or foolish
verb
To touch someone on their bottom

mean

US / mi:n /

•

UK / min /

adjecitve
Being good at
Nasty; unkind
Not liking to spend money; cheap; stingy
noun
Average of a set of numbers
verb
To express a particular idea or thought
To intend to do something in particular
To have a particular meaning or value

partner

US / 'pɑ:tnə(r) /

•

UK / ˈpɑrtnɚ /

noun
One you have a business/personal relationship with
Someone you have personal relationship with
verb
To join with others for work or other activity

offer

US / 'ɒfə(r) /

•

UK / ˈɔfɚ, ˈɑfɚ /

noun
Price you say you are willing to pay for something
Act of making a thing available to be accepted
verb
To suggest a price you are willing to pay
To give the opportunity to accept something
To say you are willing to do something
To give or say something as an act of worship

ticket

US / 'tɪkɪt /

•

UK / ˈtɪkɪt /

noun
Piece of paper allowing you enter or use something
Official paper showing something illegal was done
Printed paper showing a price, size or information
verb
To sell tickets for an event, journey or activity
To give paper to show someone had acted illegally

type

US / taɪp /

•

UK / taɪp /

noun
Printed letters or blocks used for printing them
Group of things or people sharing common features
verb
To identify something belonging to a group
To write by touching keys on a keyboard

about

US / ə'baʊt /

•

UK / əˈbaʊt /

adverb
To be ready to; going to
Nearly; approximately; roughly
Near; next to; close to
In every direction; in the area of
preposition
Concerning or of (a topic)

even

US / 'i:vn /

•

UK / ˈivən /

adjecitve
Being equal in influence, power, possibility etc.
Being divided equally or fairly
(Of teams/contest) with similar chances of success
Smooth, level, or regular
Can be divided by 2; ending in 2, 4, 6, 8, or 0
At a regular, equally steady manner
Remaining steady and unchanging
adverb
(When this is surprising) as well; too
(Used to compare two things/stress the difference)
verb
To make something level; to flatten
To make something equal

different

US / ˈdɪfrənt /

•

UK / ˈdɪfrənt /

adjecitve
Not of the same kind; unlike other things

label

US / 'leɪbl /

•

UK / ˈlebəl /

noun
A (luxury) brand owned by a company
A word or term used to describe a person, thing
A piece of paper or material to identify something
verb
To use a term to describe, often negatively
To attach material to identify something

people

US / 'pi:pl /

•

UK / ˈpipəl /

noun
Persons sharing culture, country, background, etc.
Men, Women, Children

like

US / laɪk /

•

UK / laɪk /

adjecitve
Being equal in status or kind to something else
Similar; the same
adverb
For example
preposition
Used as a filler; used to ad emphasis
In a way similar to the way something is done
Such as; for example
verb
To want to
To find something pleasing; to prefer something

peta

US / 'pɪtə /

•

UK / 'pɪtə /

abbreviation
People for the Ethical Treatment of Animals.

second

US / 'sekənd /

•

UK / ˈsɛkənd /

adjecitve
2nd; the one following first
noun
Unit of time; one sixtieth of a minute
Short period of time that you wait for someone
(Do) soon

toronto

US / tə'rɒntəʊ /

•

UK / tə'rɑnto /

proper noun
A city in Canada, capital of Ontario, on the northern shore of Lake Ontario; population 2,503,281 (2

what

US / wɒt /

•

UK / hwɑt, hwʌt, wɔt, wʌt,hwət, wət /

pronoun
Thing or things that; the same kind as
Used to emphasize something you are about to say
adjecitve
Used to refer to a particular amount, or number
Used to place emphasis on a particular quality
adverb
To a certain degree
determiner
Question words used for asking for information
exclamation
Used to express excitement, shock, or surprise
Used to ask people to repeat something they said

that

US / ðæt /

•

UK / ðæt, ðət /

adjecitve
The person or thing being talked about
Used to identify something both the speakers know
adverb
Used to reinforce adjectives and adverbs
To such a degree
conjunction
Used to connect a noun clause
Used to introduce an adverbial clause
Used to introduce a noun clause
determiner
Used as a noun to refer to something
pronoun
Referring an object far away
Used to refer to the relative pronoun ‘which’

backlash

US / ˈbæklæʃ /

•

UK / ˈbækˌlæʃ /

noun
a strong negative reaction by a large number of people, for example to something that has recently c

behind

US / bɪˈhaɪnd /

•

UK / bɪˈhaɪnd /

adjecitve
Concerning a later or slower time than expected
Being in a losing position in a sporting event
Being in the past; old fashioned
adverb
Remaining
noun
The part of the body that one sits on
preposition
At or toward the back of someone or something
Supporting or helping someone

canada

US / 'kænədə /

•

UK / ˈkænədə /

proper noun
A country in northern North America, the second largest country in the world; population 35,900,000

competition

US / ˌkɒmpəˈtɪʃn /

•

UK / ˌkɑmpɪˈtɪʃən /

noun
Fighting against others to win something

could

US / kəd /

•

UK / kʊd /

other
Past form of 'can' to mean have ability
Used to ask for something politely, or to offer

jennifer

US / ˌʌndəˈlaɪ /

•

UK / ˌʌndərˈlaɪ /

know

US / nəʊ /

•

UK / noʊ /

verb
To be familiar with a person or place, thing
To feel sure or be convinced about something
To discover or be aware of something
To be able to distinguish
To have knowledge of things

public

US / 'pʌblɪk /

•

UK / ˈpʌblɪk /

adjecitve
Owned by the government
Concerning society in general
Being available or accessible to people in general
Known or able to be known by all people

ninety

US / 'naɪntɪ /

•

UK / ˈnaɪnti /

number
90

wear

US / weə(r) /

•

UK / wer /

noun
Clothing designed for a purpose e.g. skiing
Damage from continual use over a long period
verb
To have clothes, glasses, shoes etc. on your body
To display an expression or emotion on the face
To become weaker or damaged from continued use

willing

US / 'wɪlɪŋ /

•

UK / ˈwɪlɪŋ /

adjecitve
Act of making a choice
verb
To leave property to someone after your death
To use mental effort to make something happen
To influence someone to do something
To make something happen by strongly wanting it

blank

US / blæŋk /

•

UK / blæŋk /

verb
To make empty
To cause a memory to be erased
adjecitve
Showing no emotion or understanding
Being empty; not filled out; with no writing on it
noun
Empty space on a form which you fill in

low

US / ləʊ /

•

UK / lo /

adjecitve
Having a small quantity, supply, or amount
Being unhappy or unpleasant in attitude
Not high; being near the ground, or bottom
(Of a voice, sound) being soft; quiet
noun
Situation of not having a lot of something

raincoat

US / ˈreɪnkəʊt /

•

UK / ˈrenˌkot /

noun
Water-resistant coat

see

US / si: /

•

UK / si /

verb
To go on a date with someone
To predict whether something is, or will be true
To understand what someone says
To use your eyes to look at something
To visit a place often for sightseeing or pleasure
To visit or meet with someone
To find out by waiting or looking
To watch (a game, movie or TV show)

transition

US / trænˈzɪʃn /

•

UK / trænˈzɪʃən, -ˈsɪʃ- /

noun
Change from one state, movement, place to another
verb
To change state, movement, place, or subject

before

US / bɪˈfɔ:(r) /

•

UK / bɪˈfɔr,-ˈfor /

adverb
At a time earlier than the present; previously
conjunction
In advance of something happening
preposition
In front of someone or something

almost

US / 'ɔ:lməʊst /

•

UK / ˈɔlˌmost, ɔlˈmost /

adverb
Only a little less than, nearly, not quite

have

US / həv /

•

UK / hæv /

verb
To drink, smoke, eat or use something
To experience the effects of something
To organize an event, or join in an activity
To own, possess, or hold something
To cause to happen or produce a particular effect

last

US / lɑ:st /

•

UK / læst /

adjecitve
Most recent; the latest
The one before
adverb
Final; with nothing following; after all others
Most recent; the latest
determiner
The one at the end
verb
To remain or continue for a certain period of time

machine

US / mə'ʃi:n /

•

UK / məˈʃin /

noun
Piece of equipment used to do work
Powerful group who control and organize things
verb
To shape, work on something, using a device

plan

US / plæn /

•

UK / plæn /

noun
Drawing of how something should be done or made

six

US / sɪks /

•

UK / sɪks /

number
6

sixty

US / 'sɪkstɪ /

•

UK / ˈsɪksti /

number
60

without

US / wɪˈðaʊt /

•

UK / wɪðˈaʊt, wɪθ- /

preposition
Not with; not having

downgrade

US / ˌdaʊnˈgreɪd /

•

UK / ˈdaʊnˌɡred /

verb
To rate lower; to lower in value or esteem

competitor

US / kəmˈpetɪtə(r) /

•

UK / kəmˈpɛtɪtɚ /

noun
Someone taking part in race, business, etc.

father

US / ˈfɑ:ðə(r) /

•

UK / ˈfɑðɚ /

noun
A male parent
Man who is the first to do or invent something
verb
To create a child by making a woman pregnant

his

US / hɪz /

•

UK / hɪz /

pronoun
Something belonging to a male person

literature

US / ˈlɪtrətʃə(r) /

•

UK / ˈlɪtərəˌtʃʊr, -tʃɚ /

noun
Writing valued as art, e.g. fiction, drama, poetry

marketplace

US / ˈmɑ:kɪtpleɪs /

•

UK / ˈmɑ:rkɪtpleɪs /

noun
Place where a public market is held

patch

US / pætʃ /

•

UK / pætʃ /

noun
Cover worn over an eye to protect or hide it
Piece of ground on vegetation grows
Piece of cloth sewn onto garments to repair holes
Small spot different from the area around it
verb
To join or unite, e.g. two phone calls
To repair hole by sewing a piece of cloth over it

percent

US / pə'sent /

•

UK / pɚˈsɛnt /

adverb
One one-hundredth of a whole; the symbol %

store

US / stɔ:(r) /

•

UK / stɔr, stor /

noun
Place where things are kept for future use
Place where you can go to buy things
verb
To put things in a place for later use

with

US / wɪð /

•

UK / wɪð, wɪθ /

preposition
As an employee of a certain company
Against something or someone
By using something as a means
Due to; because of
Including
Possessing as a feature
Related to
(Of the manner/attitude by which you do something)
Used to express that people or things are together

janitor

US / ˈdʒænɪtə(r) /

•

UK / ˈdʒænɪtɚ /

noun
a person employed to take care of a large building, such as a school, and who deals with the cleanin

focus

US / 'fəʊkəs /

•

UK / ˈfokəs /

noun
Main purpose or center of interest or activity
verb
To see clearly by adjusting your eyes or a camera
To keep your attention, concentration on one thing

shipping

US / ˈʃɪpɪŋ /

•

UK / ˈʃɪpɪŋ /

noun
Business of transporting goods or orders to places
verb
To transport goods by boat, truck or plane

twelve

US / twelv /

•

UK / twɛlv /

number
12

challenge

US / 'tʃælɪndʒ /

•

UK / ˈtʃæləndʒ /

noun
An activity you wish to try that may be hard to do
Act of formally inviting someone to compete
A question to determine correctness of something
verb
To formally invite someone to compete at something
To question the correctness of something

eleven

US / ɪˈlevn /

•

UK / ɪˈlɛvən /

number
11

fashion

US / 'fæʃn /

•

UK / ˈfæʃən /

noun
Style of dress or activity popular at some time
Industry that creates new styles of clothes
Way of behaving; manner
Trend that is popular at a given time
Way of doing something; manner
verb
To make things into a particular shape

increase

US / ɪn'kri:s /

•

UK / ɪnˈkris /

noun
Fact of increasing; amount something grows by
verb
To make or become larger in size or amount

full

US / fʊl /

•

UK / fʊl /

adjecitve
Containing all the parts; complete
Containing or holding as much as possible
Having had enough food
adverb
In a direct manner; completely

marketing

US / ˈmɑ:kɪtɪŋ /

•

UK / ˈmɑ:rkɪtɪŋ /

noun
The act of selling services or goods
verb
To publicize products to get you to buy; advertise

hundred

US / 'hʌndrəd /

•

UK / ˈhʌndrɪd /

number
100

month

US / mʌnθ /

•

UK / mʌnθ /

noun
One of 12 28-31 day periods in the year

sam

US / ˈsæm /

•

UK / ˈsæm /

abbreviation
Surface-to-air missile.

world

US / wɜ:ld /

•

UK / wɜrld /

noun
All the humans, events, activities on the earth
Political division due to some kind of similarity

clear

US / klɪə(r) /

•

UK / klɪr /

adjecitve
Empty; without anything in it or on it
Being certain and without doubt
Being without any streaks, spots, or cracks
Easy to understand; well-explained; obvious
adverb
Completely; entirely; through the whole of
Away from; free from
verb
To recover from or remove a problem
To get rid of the entire contents of
To give permission for something to happen
To make a place or surface empty by removing
To prove that someone is not guilty or to blame

economic

US / ˌi:kəˈnɒmɪk /

•

UK / ˌɛkəˈnɑmɪk, ˌikə- /

adjecitve
Concerning trade, industry, and money

gomez

US / ˈgɔli: /

•

UK / ˈɡɑli /

founder

US / ˈfaʊndə(r) /

•

UK / ˈfaʊndɚ /

noun
Person establishing an organization, school etc.
verb
(Of business, idea, etc.) to fail
(Of a ship) To be sinking after hitting rocks

film

US / fɪlm /

•

UK / fɪlm /

noun
Thin layer that covers something
Movie
verb
To record moving action with a camera

hand

US / hænd /

•

UK / hænd /

noun
Cards given to a player in a card game
Piece of a clock that points to the time
Someone who performs physical tasks or work
Body part at the end of a person's arm
Help for someone performing a particular action
Condition of having power or influence
Member of the crew of a ship
verb
To give something to someone personally

raise

US / reɪz /

•

UK / rez /

noun
Increase in a bet above another when playing cards
Pay increase
verb
To increase a bet above another when playing cards
To gather donations for a cause or charity
To bring up and educate a child to maturity
To bring a dead person to life
To increase a quantity, size, intensity or price
To lift (e.g. your hand) to a higher position
To mention a topic /issue for discussion; bring up
To increase (salary, etc.)
To grow or care for plants or animals

call

US / kɔ:l /

•

UK / kɔl /

noun
A order or request for action
The sound an animal makes, often when in danger
A correct prediction, e.g. a decision in a game
A short visit to a place or person
A decision by a referee or umpire in a game
verb
To make a request or order for action
(Animal) to make sounds to warn of danger
To announce the date of an election
To make a judgment about something
To give someone or something a name
To guess in advance the result or outcome
To visit a place or person for a short time
To phone someone
To speak, announce or shout in a loud voice

approximately

US / əˈprɒksɪmətli /

•

UK / əˈprɑksəmɪtlɪ /

adverb
Around; nearly; almost; about (a number)

far

US / fɑ:(r) /

•

UK / fɑr /

adjecitve
A long way away
Being a long way away
adverb
To a large degree or extent

leave

US / li:v /

•

UK / liv /

noun
Permission to do something
Vacation time; time off work
verb
To go away from; depart
To gift property to someone after you die
To allow something to continue happening
To let something remain unused or available
To let something or someone remain somewhere

picture

US / 'pɪktʃə(r) /

•

UK / ˈpɪktʃɚ /

noun
General situation or state of being
Mental image of what something is or looks like
Movie; film
Painting, drawing or photograph on paper or screen
verb
To understand or imagine something
To imagine someone or something in an image

reese

US / kə'læpsɪŋ /

•

UK / kə'læpsɪŋ /

where

US / hwɛə /

•

UK / hwɛr, wɛr /

conjunction
At or in the place which
In whatever place
pronoun
Word you use to ask the location of something

early

US / ˈɜ:li /

•

UK / ˈɜ:rli /

adjecitve
Happening or appearing before
adverb
Coming/happening before others in a time sequence
Happening sooner than expected

industry

US / 'ɪndəstrɪ /

•

UK / ˈɪndəstri /

noun
Hard work; being busy working
Factories or businesses that make certain products

kid

US / kɪd /

•

UK / kɪd /

adjecitve
Made from young goat skin
noun
Child or young person
Young goat
verb
To make fun of someone in a gentle way; to tease

meet

US / mi:t /

•

UK / mit /

noun
Sporting competition e.g. swimming
verb
To provide something that is necessary
To come together at a certain time or place

majority

US / mə'dʒɒrətɪ /

•

UK / məˈdʒɔrɪti, -ˈdʒɑr- /

noun
Amount that is more than half of a group

permanently

US / 'pɜ:mənəntlɪ /

•

UK / ˈpəmənəntlɪ /

adverb
For a long time; always

most

US / məʊst /

•

UK / most /

adverb
Very; extremely
Greatest possible degree
pronoun
Nearly all of something

environment

US / ɪn'vaɪrənmənt /

•

UK / ɛnˈvaɪrənmənt, -ˈvaɪən- /

noun
Natural world in which plants and animals live
The entire surrounding conditions of something

another

US / əˈnʌðə(r) /

•

UK / əˈnʌðɚ /

adjecitve
One more, but not this
determiner
One more added
pronoun
One more (thing)

geography

US / dʒiˈɒgrəfi /

•

UK / dʒiˈɑ:grəfi /

noun
Study of the earth and its natural features

issue

US / 'ɪʃu: /

•

UK / ˈɪʃu /

noun
Important topic discussed, debated or argued over
Single edition of a magazine
verb
To make something available to be used or sold
To deliver a statement, etc. in an official manner

presidential

US / ˌprezɪ'denʃl /

•

UK / ˌprɛzɪˈdɛnʃəl /

adjecitve
Concerning the president

retail

US / 'ri:teɪl /

•

UK / ˈriˌtel /

adjecitve
Concerning the selling of goods to the public
adverb
Bought or sold in a store or shop
noun
Business of selling products to the public
verb
To sell at a particular price

receptionist

US / rɪˈsepʃənɪst /

•

UK / rɪˈsɛpʃənɪst /

noun
Person working on the front desk of a hotel, etc.

sometimes

US / ˈsʌmtaɪmz /

•

UK / ˈsʌmˌtaɪmz /

adverb
Only at certain times; occasionally

and

US / ənd /

•

UK / ənd, ən,ænd /

conjunction
Used to refer to two or more things
Plus; in addition; on top of that
Used to introduce an action that follows another

back

US / bæk /

•

UK / bæk /

adjecitve
Farthest from the front e.g. in a classroom
adverb
Have returned to a place you were before
noun
The part of a chair that the upper body leans upon
Location at the rear of something
The reverse of side something
Area on the rear of your body
verb
To bet money on something
To go backwards in a car
To support and encourage someone or some cause

certainly

US / ˈsə:tnli /

•

UK / ˈsɚtnli /

adverb
Sure; of course

commitment

US / kə'mɪtmənt /

•

UK / kəˈmɪtmənt /

noun
Permanent love or concern for person, thing
Promise or decision to do something for a purpose

lot

US / lɒt /

•

UK / lɑt /

noun
What happens to a person in life from chance; fate
A group of people seen together
Item for sale at an auction
Small area of land used for a purpose e.g. parking

money

US / 'mʌnɪ /

•

UK / ˈmʌni /

noun
Coins or notes we use to pay for things

status

US / 'steɪtəs /

•

UK / ˈstetəs, ˈstætəs /

noun
Position or rank relative to others in a society
Legal position of a person or thing
Current state or position of a thing

romania

US / rʊ'meɪnɪə /

•

UK / rəʊˈmeɪnɪə /

proper noun
A country in southeastern Europe with a coastline on the Black Sea; population 19,500,000 (estimated

brand

US / brænd /

•

UK / brænd /

noun
A mark burned on an animal to show who owns it
Product made or designed by a named company
verb
To burn a mark on an animal to show who owns it
To describe someone as a liar, coward, etc.
To give a famous name to a product or service

chairman

US / 'tʃeəmən /

•

UK / ˈtʃɛrmən /

noun
A man in charge of a meeting
The person who leads a company or organization

completely

US / kəmˈpli:tli /

•

UK / kəmˈpliːtli /

adverb
In every way or as much as possible

front

US / frʌnt /

•

UK / frʌnt /

adjecitve
Opposite of back; the forward part of an object
noun
Behavior not showing a person's true feelings
Area where fighting in a war is happening
Place where air of different temperatures meets
verb
To have the forward part facing something
To lead a group of people, usually a band

only

US / ˈəunli /

•

UK / ˈonli /

adverb
Just one; just that amount or thing; not more than
Not very important or serious
Just that type of thing, person
Short time ago; not before a certain time
conjunction
Except; but

put

US / pʊt /

•

UK / pʊt /

phrasal verb
to make a light stop shining by pressing or moving a switch
verb
To move or place a thing in a particular position
To rate something in importance or value
To write or say something in a certain manner

ten

US / ten /

•

UK / tɛn /

number
10

spring

US / sprɪŋ /

•

UK / sprɪŋ /

noun
Coil of metal that lessens impact, e.g. on cars
Sudden jump from one place to another
The time when plants start growing after winter
Place where water flows from beneath the ground
verb
To lessen the impact of something under pressure
To jump into the air

two

US / tu: /

•

UK / tu /

number
2

attend

US / əˈtend /

•

UK / əˈtɛnd /

verb
To take care of someone in need
To listen or watch carefully; to concentrate
To be present at an event
To go to a place regularly

come

US / kʌm /

•

UK / kʌm /

verb
To arrive at a place
(Of mail) to be delivered
To move toward someone; go with someone
To reach a certain point or state

company

US / 'kʌmpənɪ /

•

UK / ˈkʌmpəni /

noun
Good feeling from being with someone else
A business that sells things or provides services
Guests, especially in your home
Being with another person rather than alone

any

US / 'enɪ /

•

UK / ˈɛni /

adjecitve
One, or some, no matter which
pronoun
One (thing) of many; some

danny

US / ˈdæni /

•

UK / ˈdæni /

decide

US / dɪ'saɪd /

•

UK / dɪˈsaɪd /

verb
To make a choice or choose after thinking about it
To make a legal judgment in court
to affect the result of something

help

US / help /

•

UK / hɛlp /

noun
Something given to enable a person to do something
Assistance given to someone in need
Someone who makes something easier or possible
verb
To act to enable a person to do something; assist
To make something better or less difficult

fifteen

US / ˌfɪfˈti:n /

•

UK / fɪfˈtin /

number
15

game

US / ɡeɪm /

•

UK / ɡem /

noun
Activity with rules that people play to have fun
Birds and animals people hunt to kill and eat
Match between two teams

literally

US / ˈlɪtərəli /

•

UK / ˈlɪtərəli /

adverb
So as to express the exact meaning of something
Used to say something is true, even if unlikely

local

US / ˈləʊkl /

•

UK / ˈloʊkl /

adjecitve
Relating to a particular area, city, or town
noun
Bus or train, that stops at most stations
People who live in the area being discussed
The pub you most frequently go to

marry

US / 'mærɪ /

•

UK / ˈmæri /

verb
To become the husband or wife of someone
To perform a marriage ceremony

suit

US / su:t /

•

UK / sut /

noun
Set of clothes including jacket and pants or skirt
Law case involving a claim of some kind
Set of playing cards such as hearts or diamonds
verb
To be appropriate for a given situation
(Of clothes) to look good on someone

think

US / θɪŋk /

•

UK / θɪŋk /

verb
To have an idea about something without certainty
To have an idea, opinion or belief about something

couple

US / 'kʌpl /

•

UK / ˈkʌpəl /

noun
Two people in a romantic relationship
Two of something; two people; a pair
verb
To join something to something else
(Two animals) to engage in sexual relations
To put two people or things together

keep

US / ki:p /

•

UK / kip /

noun
Large, strong tower in the middle of a castle
Money spent on you so you can live in a place
verb
To continue doing something; not to stop
To stop balls going in a goal in sports
To not give back or return something
(Of food) to not spoil or not rot
To take possession of something to own, e.g. a pet
To have and continue to hold something
To do something that you have promised or agreed
To stay in a certain place or condition
To maintain the rules

name

US / neɪm /

•

UK / nem /

noun
What something or someone is called
verb
To state what someone is called, e.g. John

something

US / ˈsʌmθɪŋ /

•

UK / ˈsʌmθɪŋ /

adverb
In some degree or measure
noun
a person or thing of some value or consequence
pronoun
Thing that is not yet known or named
Approximately

along

US / əˈlɒŋ /

•

UK / əˈlɔ:ŋ /

adverb
As a companion; taken with someone
preposition
At a point on a line

europe

US / ˈjʊərəp /

•

UK / ˈjʊrəp /

noun
A continent including Germany, France and Spain
other
The second smallest continent (actually a vast peninsula of Eurasia); the British use 'Europe' to re

anything

US / ˈeniθɪŋ /

•

UK / ˈɛniˌθɪŋ /

pronoun
A thing of any kind

from

US / frəm /

•

UK / frʌm, frɑm,frəm /

preposition
Starting at a particular place, time or level

maple

US / ˈmeɪpl /

•

UK / ˈmepəl /

noun
Any of various trees, some producing syrup

out

US / aʊt /

•

UK / aʊt /

adverb
No longer stylish (e.g. fashion)
Away from home, business, or the usual place
In a direction/movement away from inside or center
noun
Act when a batter cannot continue playing
verb
To tell people a secret

over

US / 'əʊvə(r) /

•

UK / ˈovɚ /

adverb
Finished; no longer happening
Towards the ground/away from a standing position
noun
A set of six consecutive balls bowled in cricket
other
Finished
preposition
Showing the relation when a thing is above another
On or covering something
Above or across something
More than you need
From one side to the other
In the direction of; toward

seventeen

US / ˌsevnˈti:n /

•

UK / sev(ə)nˈtin /

number
17

US / ʃeə(r) /

•

UK / ʃɛr /

noun
Part-ownership in a property, business or company
Part of a company you own, shown by a certificate
verb
To divide something between two or more people
To allow others to use your things equally
To give information, etc. to someone

responsible

US / rɪ'spɒnsəbl /

•

UK / rɪˈspɑnsəbəl /

adjecitve
Being the cause of something that has occurred
Having the duty of dealing with something
Able to be trusted to do what needs to be done

shoot

US / ʃu:t /

•

UK / ʃut /

noun
Emerging new part of a plant
verb
To kick or throw a ball at a goal
To fire a gun; injure or kill someone with a gun
To (cause to) fly away forcefully
To use a camera to record a film/take a photograph

title

US / 'taɪtl /

•

UK / ˈtaɪtl /

noun
Book produced by a publisher
Name given to something to identify or describe it
Name showing profession, marriage or social status
(Legal) the right to own something, e.g. property
Position of being the winner in a sport or contest
verb
To give a name to identify or describe something

romney

US / ˈrɑmni /

•

UK / /

noun
A sweet wine of Greek origin, popular in England especially during the 15th and 16th centuries; a va

wonder

US / 'wʌndə(r) /

•

UK / ˈwʌndɚ /

noun
Surprise caused by experiencing something amazing
verb
To feel curious about something
To think or consider about something over time

automatically

US / ˌɔ:tə'mætɪklɪ /

•

UK / ˌɔtəˈmætɪkl:ɪ /

adverb
In a way not requiring control by a person

animal

US / ˈænɪml /

•

UK / ˈænəməl /

noun
A living creature that is not a plant or person

card

US / kɑ:d /

•

UK / kɑ:rd /

noun
One of 54 pieces of paper used in a game of cards
Small piece of paper or plastic used as ID
verb
(Golf) to record how many hits you took

exchange

US / ɪksˈtʃeɪndʒ /

•

UK / ɪksˈtʃendʒ /

noun
Sharing/directing a look, etc. at someone else
Short discussion or talk
The place you can change money to another currency
Place where things or services are exchanged
Act of returning something to a store
Act of giving a thing in return for another thing
verb
To share (a look, a few words etc.)
To sell one currency to get another
To return something to a store
To give things of similar value to each other

consumer

US / kənˈsju:mə(r) /

•

UK / kənˈsumɚ /

noun
Person who buys goods or services

home

US / həʊm /

•

UK / hom /

adjecitve
A sports team's own field or place of play
adverb
Into the correct or intended position
noun
House, apartment or building to be rented or sold
Institution for sick or elderly people
Place where a person or a family lives
Country where a person lives or was born
Region that is native to peoples, plant or animals
verb
To move towards a particular target location

just

US / dʒʌst /

•

UK / dʒʌst /

adjecitve
Proper or appropriate; as is deserved
Doing or being what is right or fair
Legally correct; having enough evidence
adverb
Almost; nearly
Exactly at the time of
Exactly (the same as, like)

letter

US / 'letə(r) /

•

UK / ˈlɛtɚ /

noun
One of the 26 parts of the English alphabet
Message you put in an envelope and send by post

placement

US / ˈpleɪsmənt /

•

UK / ˈpleɪsmənt /

noun
Act of putting something in a place or position

range

US / reɪndʒ /

•

UK / rendʒ /

noun
Cooking stove with multiple burners
Given distance from a point; how far plane can fly
Large grassy area where cattle wander and feed
Group or chain of mountains
Set of things with something in common
Limits within which something extends or varies
A set of products, e.g. so that people can choose
verb
To cover an area from one point to another
To extend to or vary within given limits
To put things in a row or in line
To wander or explore

talk

US / tɔ:k /

•

UK / tɔk /

noun
Style of speaking
Discussion between two countries
Giving information in front of people; lecture
Saying things or ideas to someone with words
verb
To make a formal speech about something
To say things or ideas to someone with words

everybody

US / ˈevribɒdi /

•

UK / ˈɛvriˌbɑdi, -ˌbʌdi /

pronoun
Every person; everyone

grow

US / ɡrəʊ /

•

UK / ɡro /

verb
To get bigger and more mature; make plants do this
To improve; to develop better skills over time
To develop and become bigger or taller over time

manufacture

US / ˌmænjʊ'fæktʃə(r) /

•

UK / ˌmænjəˈfæktʃɚ /

verb
To produce large numbers of products in a factory
To create a story or explanation that is not true

limit

US / 'lɪmɪt /

•

UK / ˈlɪmɪt /

noun
Point beyond which it is not possible to go
verb
To stop or prevent an increase past a point

piece

US / pi:s /

•

UK / pis /

noun
A counter in a board game
Small part of something larger
verb
To put items together to assemble something

launch

US / lɔ:ntʃ /

•

UK / lɔntʃ, lɑntʃ /

noun
Starting a new project; introducing new product
Act of firing rockets into the air
verb
To start a new project; start selling a product
To put a rocket into the air
To put a ship into the water for the first time

set

US / set /

•

UK / sɛt /

adjecitve
Prepared for something; ready
noun
Complete group of something
Place where a television show or movie is filmed
Group of games in a tennis match
Device that receives radio or television signals
verb
To make a clock state or ring at a particular time
To decide upon or choose something
To make something ready for use (e.g. table)
To decide on a price for something
To become hard (of glue, concrete etc.)
To be located in a specific place or time
To put (e.g. a vase) down carefully in a place
To put someone in a certain condition or state
(Of the sun) to go lower than the horizon

since

US / sɪns /

•

UK / sɪns /

adverb
At a point before the present time
conjunction
For this reason; because
preposition
From the time in the past that

well

US / wel /

•

UK / wɛl /

adjecitve
Being in a fortunate, good condition or state
Healthy and in good condition
adverb
In an acceptable, proper, or successful manner
In a complete, total, or full manner
A great and considerable degree
In a successful way, in a good or satisfactory way
exclamation
Used to begin or continue a particular statement
Used to show you want to start saying something
Used to express that you are waiting for a reply
You say this to change the topic of a conversation
Used to indicate you are making a final remark
noun
Long deep hole in the ground to get water
verb
To cause your eyes to fill with tears

start

US / stɑ:t /

•

UK / stɑrt /

noun
First time or place that a thing exists; beginning
First opportunity to achieve something, e.g. a job
Sudden action or movement because you are scared
other
Beginning of something in place or time
verb
To do, be or happen for the first time; begin
To turn something on

within

US / wɪˈðɪn /

•

UK / wɪðˈɪn, wɪθ- /

adverb
Inside the limits of an area, time or range
preposition
From the inside of something

cold

US / kəʊld /

•

UK / kold /

adjecitve
Having a very low temperature
Being unfriendly or lacking emotion
noun
Illness of sneezing, coughing, and a sore throat

fact

US / fækt /

•

UK / fækt /

noun
Something that is known or proved to be true

few

US / fju: /

•

UK / fju /

pronoun
Not many, a small number

earth

US / ɜ:θ /

•

UK / ɚθ /

noun
Wire connecting an electrical device to the ground
The planet we live on
Soil in which we grow plants

luxury

US / ˈlʌkʃəri /

•

UK / ˈlʌɡʒəri, ˈlʌkʃə- /

noun
Something expensive bought for pleasure
Something that gives great comfort and pleasure
Something useful, helpful but not always available

much

US / mʌtʃ /

•

UK / mʌtʃ /

adjecitve
Very; to a high level or degree
adverb
A lot; large amount; a high degree of
Nearly; basically
On many occasions; often
noun
A large amount; a great quantity

strong

US / strɒŋ /

•

UK / strɔŋ /

adjecitve
(Of tea or beer) dark or thick
Having big muscles; physically powerful

specialize

US / ˈspeʃəlaɪz /

•

UK / ˈspɛʃəˌlaɪz /

verb
To focus on one area of a field or profession
To change to fit your environment
To name something individually

face

US / feɪs /

•

UK / fes /

noun
Side or outer surface of something
An expression using mouth, nose, eyes etc.
Front part of the head where eyes, mouth etc. are
Characteristics you show in public
verb
To cover a surface with something like paint
To deal with a problem or responsibilities
To look toward; point in a certain direction

myself

US / maɪˈself /

•

UK / maɪˈsɛlf /

pronoun
The same person who did the action mentioned
My regular, usual, or healthy self

stuff

US / stʌf /

•

UK / stʌf /

noun
Generic description for things, materials, objects
verb
To push material inside something, with force

those

US / ðəʊz /

•

UK / ðoz /

determiner
The people or things we are talking about
pronoun
The objects far from the speaker

though

US / ðəu /

•

UK / ðo /

adverb
Although, despite the fact that

begin

US / bɪ'ɡɪn /

•

UK / ˈbeɡɪn /

verb
To do the first part of an action; to start

eight

US / eɪt /

•

UK / et /

number
8

grandfather

US / 'ɡrænfɑ:ðə(r) /

•

UK / ˈɡrændˌfɑðɚ, ˈɡræn- /

noun
Your mother's or father's father

job

US / dʒɒb /

•

UK / dʒɑ:b /

noun
Something that must be done
Regular work at which you earn money

mentor

US / 'mentɔ:(r) /

•

UK / 'mentɔ:r /

noun
Experienced or wise person who advises others
verb
To act as an advisor or teacher to someone

ryan

US / ˈraɪən /

•

UK / ˈraɪən /

such

US / sʌtʃ /

•

UK / sʌtʃ /

determiner
Being similar to
(Thing) as previously stated or referred to
adverb
(Used to emphasize the quality of an adjective)

warm

US / wɔ:m /

•

UK / wɔrm /

adjecitve
Friendly, sincere and kind to others
Being friendly or sincere
Slightly hot; not very hot
verb
To become more friendly or to like something
To make something hotter

amount

US / ə'maʊnt /

•

UK / əˈmaʊnt /

noun
Quantity of something
verb
To add up to a certain figure

anywhere

US / ˈeniweə(r) /

•

UK / ˈeniwer /

adverb
To any extent or degree (often used with not)
In, at or to any place
other
Use to indicate limits or variation

cow

US / kaʊ /

•

UK / kaʊ /

noun
Large farm animal from which we get milk and beef
verb
To make afraid or ashamed; intimidate

never

US / 'nevə(r) /

•

UK / ˈnɛvɚ /

adverb
Not ever; not at any time

selena

US / 'si:lə /

•

UK / 'si:lə /

replace

US / rɪ'pleɪs /

•

UK / rɪˈples /

verb
To use instead of something else
To return an item to its original location

quality

US / 'kwɒlətɪ /

•

UK / ˈkwɑlɪti /

noun
Feature associated with someone or something
High level of worth or excellence

decimate

US / 'desɪmeɪt /

•

UK / ˈdɛsəˌmet /

verb
to kill a large number of something, or to reduce something severely

for

US / fə(r) /

•

UK / fɔr,fə /

preposition
Used to show the purpose, or need of something

time

US / taɪm /

•

UK / taɪm /

noun
Speed at which music is played; tempo
Point as shown on a clock, e.g. 3 p.m
Number of hours, minutes needed to do something
Occasion when something happens
Period or occasion that something occurred
Period in history or the past
Something measured in minutes, hours, days, etc.
How long an event takes; duration
verb
To check speed at which music is performed
To choose a specific moment to do something
To measure how long an event takes, e.g. a race
To schedule something to occur at a specific moment

why

US / waɪ /

•

UK / hwaɪ, waɪ /

adverb
Question word to ask for a reason
exclamation
(Used to express surprise or approval)

through

US / θru: /

•

UK / θru /

adjecitve
having finished using or doing something
adverb
From the beginning of something until the end
preposition
Over, in, across an entire thing or place
Allowing you to pass between, or to
By a particular way or process; by the use of

Subtitles section

This is a Canada Goose parka

and it costs, one thousand four hundred and fifty dollars,

The jackets with their iconic shoulder patches are such status symbols

that the people who wear them are sometimes a target of robberies,

Celebrities like Selena Gomez

Ryan Reynolds, Jennifer Lopez

and Hugh Jackman are wearing Canada Goose.

When you buy a Canada Goose jacket

you're buying a piece of Canada.

That's important.

You can't replace that.

Danny Reese, the grandson of Canada Goose's founder

took over the company at age of twenty seven

and completely transformed the family business,

Our brand wasn't that well known.

It was known in the coldest places on earth

people who lived and worked in those kinds of places

but people in cities didn't really know the brand at all

because it wasn't a consumer brand at the time.

Here's how Danny transformed Canada Goose from a small family business into a billion dollar global luxury brand,

My name is Danny Reese.

I'm chairman and CEO of Canada Goose, Inc.

This company was founded by my grandfather in one thousand fifty seven

and I've been working here myself since one thousand ninety seven.

The story of Canada Goose starts with Danny's grandfather

Sam Tick.

He was an immigrant from Poland who moved to Toronto

Canada after World War II.

He founded a small factory with a few sewing machine operators

probably five or six people working for him back in the day

making outerwear for the local marketplace,

It was a small company

and it was called Metro Sportswear Limited

at the time.

Metro Sportswear specialized in woolen vests

raincoats and snowmobile suits.

In the seventies, Danny's father

David, got involved in the business after marrying Sam Tick's daughter,

He was an entrepreneur

so he grew the business

he was an inventor.

David invented a down machine.

There weren't any machines that filled the clothing with down

so lots of that was done by hand,

He invented this machine that automatically weighed the down and glued the down into the jackets

which were then sewn closed

and then quilted.

This is the way that down jackets are still manufactured in our factories.

This helped him build the business up into a preeminent private label down manufacturer

selling designs to brands like L.L.

Bean, Timberland, and Eddie Bauer.

Later on, after a lot of the private label businesses he had

there were some companies that went bankrupt

there were some companies that took their business to lower cost environments

and so he had to create a brand name.

So he created a label called Snow Goose

and that was a label he sold certainly in the coldest places on earth,

This brand would later become Canada Goose.

This is where Danny enters the picture.

When I was a kid, my parents always made me wear the stuff that they made,

I didn't really want to wear it

because nobody wants to wear the stuff that your parents give you when you're a kid,

Danny's involvement in the family business started early on.

In high school, I had jobs every summer.

So I worked in the down room, filling down jackets.

And I worked in the shipping department

the finishing department.

I worked as a janitor, receptionist.

I typed letters.

But I did almost every job there was

other than actually sewing jackets.

I never really thought I would amount to anything

because I never planned to be in this business.

My parents always told me

whatever you do, don't get into this business.

After graduating with a degree in English literature in Nineteen Ninety Seven

Danny wanted to be a writer and travel the world,

That is, until he ran out of money.

My plan was to go to Europe, Asia and travel and write.

I had my ticket.

My parents said, why don't you work here for three months

and make some money, before you travel,

And that's literally all they meant.

They didn't want me to stick around

and I didn't want to stick around either

but I could use the money,

So I said, sure.

And I worked for three months.

Three months turned into six months and then into twelve.

After a year of working at Canada Goose

Danny decided to stay permanently.

At that time, Canada Goose was only bringing in two point two million dollars in revenue,

Danny went to trade shows in North America and Europe.

People really liked it.

They liked it especially because it was made in Canada.

I always wanted to do something that I would love and could be passionate about,

In two thousand one, Danny took over the company from his father

becoming CEO at the age of twenty seven,

I told him the way I wanted to do it

and told her I was willing to do it if he was willing to give me a shot

and he did,

That's how it all began.

There were less than thirty sewers in the factory.

It was a small company

and unfortunately, in the factory

we didn't have enough work to work full time,

That was one of the first things I had to change

was to get some volume back into the factory

so we could be at capacity,

When I was twenty seven years old

I didn't even want to put the title CEO on my card.

I actually had a couple business cards.

One of them was blank

International Sales Manager

one said Marketing Manager

and then I had one that said CEO

so one I was talking to

like, banks.

I didn't like titles very much

still don't really, but as companies get bigger

they become more important.

While the private label was the biggest chunk of the business revenue

Danny started focusing on building the Canada Goose brand.

One of the first things he did

was change its name from Snow Goose

to Canada Goose,

By two thousand three

Canada Goose parkas were retailing for up to four hundred thirty five dollars

and were gaining traction internationally.

To increase brand awareness

the company held a ball hockey competition between different outdoor retail brands

called the Canada Goose Cup,

So, all the biggest brands signed up to play against each other because everybody wanted to beat each other,

So first year of this tournament

we lost in the finals

which was disappointing

except that one of our kind of competitors

they beat us and they put the trophy in their front lobby

which had our logo in it.

So I kind of thought that was a win.

We just kept doing that for a number of years.

Within five years, everybody knew who we were.

Another way Canada Goose became more recognizable was through the film industry

both behind and in front of the camera.

Homesteads anywhere it's cold around the world

they use Canada Goose products behind the camera

in front of the camera.

Now we appear in front of the camera much more than we used to,

And we don't pay for that product placement.

In twenty eleven, Canada Goose introduced its first lightweight products

and in twenty fifteen rolled out its spring collection,

It launched its online store in the U.S.

that same year and it opened its first flagship stores in Toronto and New York City in twenty sixteen.

In fiscal year twenty sixteen

the company reached two hundred ninety one million dollars in revenue,

When we started at less than three million dollars

I wondered to myself, like

will we ever make it to five?

And then when we made it to five

I thought, well, if we ever make it to ten

maybe I'll buy myself

like, season's tickets to the Toronto Maple Leafs hockey game,

It kept growing, and every year I would wonder

like, is there a point at which it's going to stop growing?

It's interesting how, for me

once we got to a certain size

then it became clear there is no limit.

In twenty thirteen, Bain Capital

the investment firm co founded by former U.S.

presidential nominee Mitt Romney

bought a majority stake in Canada Goose for an undisclosed amount,

We were growing so fast

and my options were to slow down and grow slower

or to keep growing as fast as we were growing,

But I needed more capital.

So that's why we decided to do that.

It took us a good year or so to find the right partners.

The company went public in twenty seventeen

with its shares opening at eighteen dollars on the New York Stock Exchange,

Canada Goose going public yesterday

soaring in its debut, opening at eighteen dollars a share on the New York Stock Exchange,

The stock closing its first day of trade with an increase of twenty five percent,

That performance making it the second best IPO of the year.

Goose priced its initial public offering of twenty million shares

raising more than two hundred and fifty five million dollars.

CEO Danny Reese is saying he's excited about what's in store,.

We're just really excited.

This is not a finishing point.

This is a starting point for us, and it's overwhelming.

When the company went public

Danny retained a thirty percent stake.

He currently owns more than ten percent.

I love this company, you know

it's important to me, it's my life's work

and I couldn't imagine not doing that.

In fiscal year of the year of the year

Canada Goose brought in eight hundred seventy eight million dollars in revenue,

It currently has a market cap of one point one billion.

Being profitable has always been very important to me.

Historically, Canada Goose

has been a very profitable company,

We don't disclose a specific number of jackets we sell a year,.

We sell well over one million jackets a year

I would say that.

However, growing a global luxury brand

doesn't come without challenges along the way,

One last name I'll add is Goose getting a downgrade today over at TD Cow

and they go to market

perform a target of a fifteen,

They were at twenty two.

I think that's an all time low on Canada Goose

as we talk about a pressured consumer,

The stock price hit an all time low on November first twenty twenty three

amid uncertain economic conditions

and warmer than usual weather,

The company has also faced backlash from animal rights activists due to using fur and feathers in its products,

After the IPO in the year of the Goose

PETA bought about two hundred and thirty shares of Canada Goose stock

enough to submit a letter to shareholders

and attend the annual shareholders meeting,

In June of the same year

Canada Goose announced that it would no longer use fur in its products,

We talked about it for a long time,

but we realized that we can make jackets that are just as good without fur as with fur,

So we just decided that

we may as well do that

and just make the jackets more sustainable,

And even though fur itself is sustainable

we felt that that would be a responsible decision.

And we did that and it's just worked very well.

Transitions have been smooth.

And, you know, I think if you listen to the marketplace today

you don't see a lot of jackets with fur from anyone,

There's some inventory left

but the transition has not been an issue.

And, you know, we'll sell the inventory that has fur

and we'll keep going on,

So far, Danny has kept most of the Canada Goose manufacturing in Canada

with an exception for knitwear and footwear

which are made in Italy and Romania.

Certainly, we would never consider going to the lowest cost environment,

We have seven factories here in Canada

and I think the price point of a lot of it is driven by the fact that our products are made here in Canada,

The apparel manufacturing industry in Canada was decimated because a lot of manufacturing went overseas

and we helped build it back.

luxury brands in the world, they make things at home.

Most of the world's luxury brands come from France or Italy.

I think for us, our commitment is to make things at the best quality environments

so we can make the best quality product,

I do believe that function

pushed far enough, becomes fashion,

You know, I think that that basic rule

we just keep following.

Make something that works

make it high quality, make it look good

and that becomes covetable.

We're going to keep going.

We have approximately sixty stores now.

We're opening sixteen stores this year.

I'm very proud that we have the name Canada.

I think the brand of Canada is very strong.

We're going to diversify our product range

reach more consumers in new geographies

but also in the same geographies.

In the United States, our brand awareness is not nearly as high as it can be

and China is the same thing.

Even in Canada, we have a long way to go

and we're just getting better.

An old mentor once told me

Danny, don't make it cheaper

make it better.

And I think we're going to just keep doing that.