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David Larcker: Why Boards Don't Always Embrace Social Media

Video vocabulary

year

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US / jə: /

UK / jɪr /

A1
  • noun
  • Unit of time equal to 12 months or 365 or 366 days
  • Used to refer to the age of a person

ones

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US / wʌnz /

UK / wʌnz /

A1
  • number
  • Number 1, a single person or thing

you

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US / jʊ /

UK / ju /

A1
  • pronoun
  • Person someone is speaking or writing to
  • Person or people in general

little

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US / 'lɪtl /

UK / ˈlɪtl /

A1
  • adjecitve
  • Being short in length of time
  • Not great in size, amount, or degree; small
  • Being very young or younger than others
  • adverb
  • By an amount or degree that is not very much
  • Not often; rarely
  • noun
  • A person's name

level

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US / 'levl /

UK / ˈlɛvəl /

A2
  • adjecitve
  • (Sports) equal to another
  • Being steady and determined (e.g. a voice)
  • noun
  • Specific height of something
  • Amount of ability you have compared to others
  • Floor or deck within a building
  • Tool used to determine if something is lying flat
  • verb
  • To aim a gun at someone
  • To destroy a building; flatten an area completely
  • To make things flat or even
  • To make a score equal to another, in sports

bad

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US / bæd /

UK / bæd /

A1
  • adjecitve
  • Not good; wrong
  • Lacking in good morals; evil
  • No longer fresh; spoiled

also

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US / 'ɔ:lsəʊ /

UK / ˈɔlso /

A1
  • adverb
  • In addition; too; in a similar way

map

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US / mæp /

UK / mæp /

A1
  • noun
  • Diagram showing the geography of an area
  • verb
  • To draw a diagram to show the geography of an area
  • To find points of similarity between things

verbatim

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US / vɜ:'beɪtɪm /

UK / vɚˈbetɪm /

C1
  • adverb
  • In the exact same words; word-for-word

into

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US / 'ɪntə /

UK / ˈɪntu /

A1
  • preposition
  • Moving or going inside something
  • In the same direction as; in the direction of
  • So as to become; taking the state of

kind

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US / kaɪnd /

UK / kaɪnd /

A1
  • adjecitve
  • In a caring and helpful manner
  • friendly and considerate
  • noun
  • One type of thing

valuable

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US / ˈvæljuəbl /

UK / ˈvæljuəbəl, ˈvæljə- /

B1
  • adjecitve
  • Being useful or important
  • Being worth a lot of money

rock

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US / rɒk /

UK / rɑk /

A1
  • noun
  • Type of popular music with a strong, loud beat
  • Strong, tough person who can be relied upon
  • Big stone; hard, solid substance forming mountains
  • verb
  • To be greatly upset by something, e.g. a death
  • To be extremely effective or pleasing
  • To play, sing along with, or dance to heavy music
  • To move back and forth or from side to side

this

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US / ðɪs /

UK / ðɪs /

A1
  • adjecitve
  • Used to indicate something already been discussed
  • Used to indicate something happening around now
  • adverb
  • An indication by a physical motion or gesture
  • A specific amount of
  • determiner
  • Person, thing, or idea near you
  • pronoun
  • Person, thing that has already been discussed

the

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US / ðə /

UK / ðə /

A1
  • article
  • Used to refer to something already mentioned
  • Used to show there is only one of something
  • determiner
  • Used to describe all of a family

stanford

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US / ˈstænfəd /

UK / ˈstænfərd /

A1

make

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US / meɪk /

UK / mek /

A1
  • noun
  • Product made by a particular company; brand
  • verb
  • To arrange or prepare something e.g. dinner
  • To get to (a place) on time
  • To gain the status of (teacher, lawyer, etc.)
  • To create something by putting things together
  • To earn a certain amount of money at a job
  • To cause or force a person to do something
  • To cause something to happen or be formed

executive

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US / ɪɡ'zekjətɪv /

UK / ɪɡˈzɛkjətɪv /

A2
  • adjecitve
  • Of a high ranking job in a company
  • noun
  • A senior manager in a business or organization

how

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US / haʊ /

UK / haʊ /

A1
  • adjecitve
  • To what degree? in what amount?
  • adverb
  • (Used to explain the way to do something)
  • exclamation
  • For what purpose or reason?
  • (Used to ask someone or something's condition)

one

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US / wʌn /

UK / wʌn /

A1
  • pronoun
  • You; we; people in general; someone
  • The thing or person previously referred to
  • adjecitve
  • Used to refer to people generally
  • Being a strong example of (something mentioned)
  • number
  • Number 1

mean

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US / mi:n /

UK / min /

A1
  • adjecitve
  • Being good at
  • Nasty; unkind
  • Not liking to spend money; cheap; stingy
  • noun
  • Average of a set of numbers
  • verb
  • To express a particular idea or thought
  • To intend to do something in particular
  • To have a particular meaning or value

supplier

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US / səˈplaɪə(r) /

UK / səˈplaɪər /

A2
  • noun
  • Organization that provides a product or service

like

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US / laɪk /

UK / laɪk /

A1
  • adjecitve
  • Being equal in status or kind to something else
  • Similar; the same
  • adverb
  • For example
  • preposition
  • Used as a filler; used to ad emphasis
  • In a way similar to the way something is done
  • Such as; for example
  • verb
  • To want to
  • To find something pleasing; to prefer something

inform

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US / ɪnˈfɔ:m /

UK / ɪnˈfɔ:rm /

A2
  • verb
  • To give information or facts about something

find

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US / faɪnd /

UK / faɪnd /

A1
  • noun
  • Object discovered by chance
  • Things that have been discovered from searching
  • verb
  • To become aware of something that is happening
  • To discover or meet by chance
  • To decide if someone is guilty of a crime, or not
  • To learn through study, research, or effort
  • To discover something by looking for it

happen

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US / 'hæpən /

UK / ˈhæpən /

A1
  • verb
  • To take place or occur

case

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US / keɪs /

UK / kes /

A1
  • noun
  • Container used to carry things, e.g. clothes
  • Set of facts about a crime
  • Set of facts about an event
  • Example or instance of something
  • verb
  • To find out about a place, as in planning to steal

step

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US / step /

UK / stɛp /

A1
  • noun
  • Movement done as part of a particular dance
  • Distance covered by one movement of a leg; stride
  • One part or stage in a process
  • Sound made by the feet while walking; footstep
  • Flat horizontal piece that forms stairs
  • verb
  • To raise and moving the foot to put it down

track

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US / træk /

UK / træk /

A2
  • noun
  • A circular course for running
  • Course or way someone takes, e.g. in education
  • Path in a field or a forest made by walkers
  • Often circular course laid out for car racing
  • One of multiple musical recordings on an album
  • Band surrounding the wheels of a tank
  • Metal lines that trains ride on
  • verb
  • To use marks to follow a wild animal
  • To move a certain way/follow a particular course
  • To record and examine the progress of something

directly

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US / dəˈrektli /

UK / dɪˈrɛktli, daɪ- /

A2
  • adverb
  • In a frank and honest way
  • Right away; immediately

that

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US / ðæt /

UK / ðæt, ðət /

A1
  • adjecitve
  • The person or thing being talked about
  • Used to identify something both the speakers know
  • adverb
  • Used to reinforce adjectives and adverbs
  • To such a degree
  • conjunction
  • Used to connect a noun clause
  • Used to introduce an adverbial clause
  • Used to introduce a noun clause
  • determiner
  • Used as a noun to refer to something
  • pronoun
  • Referring an object far away
  • Used to refer to the relative pronoun ‘which’

get

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US / ɡet /

UK / ɡɛt /

A1
  • verb
  • To become affected by illness or disease
  • To begin to feel or understand an emotion or idea
  • To send or bring someone or something home, etc.
  • To go somewhere to obtain something
  • To (cause to) do a particular thing
  • To obtain, receive or be given something
  • To currently have
  • To prepare for use
  • To understand something being said or read

what

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US / wɒt /

UK / hwɑt, hwʌt, wɔt, wʌt,hwət, wət /

A1
  • pronoun
  • Thing or things that; the same kind as
  • Used to emphasize something you are about to say
  • adjecitve
  • Used to refer to a particular amount, or number
  • Used to place emphasis on a particular quality
  • adverb
  • To a certain degree
  • determiner
  • Question words used for asking for information
  • exclamation
  • Used to express excitement, shock, or surprise
  • Used to ask people to repeat something they said

people

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US / 'pi:pl /

UK / ˈpipəl /

A1
  • noun
  • Persons sharing culture, country, background, etc.
  • Men, Women, Children

interesting

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US / ˈɪntrəstɪŋ /

UK / ˈɪntrɪstɪŋ, -tərɪstɪŋ, -təˌrɛstɪŋ /

A1
  • adjecitve
  • Taking your attention; making you want to know
  • verb
  • To make someone want to know about something
  • To persuade to do, become involved with something

hard

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US / hɑ:d /

UK / hɑː(r)d /

A1
  • adjecitve
  • Difficult to do; difficult to understand
  • (Of facts) not able to be misunderstood; clear
  • (Of alcohol) strong
  • Involving or requiring lots of work, effort, care
  • Being full of pain, trouble, and problems
  • Strong
  • (Of edge) clear; sharp
  • Difficult to bend, break or cut; solid
  • adverb
  • With lots of force, power, or impact

value

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US / 'vælju: /

UK / ˈvælju /

A1
  • noun
  • Importance you attach to something
  • Some information expressed as a number
  • Stated price of something; worth
  • verb
  • To place a high importance on something
  • To say how much money something is worth

medium

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US / 'mi:dɪəm /

UK / ˈmidiəm /

A2
  • noun
  • Method of expressing ideas or feelings
  • Something available in a middle size or condition
  • Person who claims to communicate with the dead

element

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US / 'elɪmənt /

UK / ˈɛləmənt /

A2
  • noun
  • Essential or particular part of something

impact

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US / 'ɪmpækt /

UK / ˈɪmˌpækt /

A2
  • noun
  • A striking effect or result to hit with force
  • Very strong influence
  • Act or force of one thing hitting something else
  • verb
  • To hit or strike someone or something with force

place

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US / pleɪs /

UK / ples /

A1
  • noun
  • Particular location, area or region
  • verb
  • To put someone in a particular type of situation
  • To put something in a certain location or position

about

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US / ə'baʊt /

UK / əˈbaʊt /

A1
  • adverb
  • To be ready to; going to
  • Nearly; approximately; roughly
  • Near; next to; close to
  • In every direction; in the area of
  • preposition
  • Concerning or of (a topic)

manage

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US / ˈmænɪdʒ /

UK / ˈmænɪdʒ /

A1
  • verb
  • To survive hardships and difficulties; to cope
  • To run or operate a business by directing others

social

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US / ˈsəuʃəl /

UK / ˈsoʃəl /

A1
  • adjecitve
  • Involving activity with people, e.g. in free time
  • Liking being with other people; friendly
  • Living together and depending on each other

flash

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US / flæʃ /

UK / flæʃ /

B1
  • noun
  • Sudden and brief appearance of something
  • Light used by a camera to brighten the area
  • Sudden feeling, idea or occurrence
  • Publicly exposing your genitals to others
  • Sudden bright light
  • Showing something very quickly and briefly
  • Light used in the dark, powered by batteries
  • verb
  • To appear suddenly and briefly
  • To publicly expose your genitals to others
  • To shine brightly very suddenly and briefly
  • To show something very quickly and briefly

have

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US / həv /

UK / hæv /

A1
  • verb
  • To drink, smoke, eat or use something
  • To experience the effects of something
  • To organize an event, or join in an activity
  • To own, possess, or hold something
  • To cause to happen or produce a particular effect

process

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US / prə'ses /

UK / ˈprɑsˌɛs, ˈproˌsɛs /

A2
  • noun
  • Dealing with official forms in the way required
  • Set of changes that occur slowly and naturally
  • verb
  • To organize and use data in a computer
  • To deal with official forms in the way required
  • To prepare by treating something in a certain way
  • To adopt a set of actions that produce a result
  • To convert by putting something through a machine

month

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US / mʌnθ /

UK / mʌnθ /

A1
  • noun
  • One of 12 28-31 day periods in the year

accretive

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US / /

UK / /

A1
  • other
  • Growing by accretion

marketing

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US / ˈmɑ:kɪtɪŋ /

UK / ˈmɑ:rkɪtɪŋ /

B1
  • noun
  • The act of selling services or goods
  • verb
  • To publicize products to get you to buy; advertise

datum

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US / ˈdeɪtəm /

UK / ˈdetəm, ˈdætəm, ˈdɑtəm /

B1
  • noun
  • Item of factual information

hear

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US / hɪə(r) /

UK / hɪr /

A1
  • verb
  • To be aware of sound; to perceive with the ear
  • To be told or find out information or facts
  • To consider or listen to a court case

with

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US / wɪð /

UK / wɪð, wɪθ /

A1
  • preposition
  • As an employee of a certain company
  • Against something or someone
  • By using something as a means
  • Due to; because of
  • Including
  • Possessing as a feature
  • Related to
  • (Of the manner/attitude by which you do something)
  • Used to express that people or things are together

could

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US / kəd /

UK / kʊd /

A1
  • other
  • Past form of 'can' to mean have ability
  • Used to ask for something politely, or to offer

information

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US / ˌɪnfəˈmeɪʃn /

UK / ˌɪnfɚˈmeʃən /

A1
  • noun
  • Collection of facts and details about something

know

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US / nəʊ /

UK / noʊ /

A1
  • verb
  • To be familiar with a person or place, thing
  • To feel sure or be convinced about something
  • To discover or be aware of something
  • To be able to distinguish
  • To have knowledge of things

senior

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US / 'si:nɪə(r) /

UK / ˈsinjɚ /

A2
  • adjecitve
  • Being older than another person
  • Concerning the needs or activities of older people
  • (Student) in the final year of school
  • noun
  • Person who has usually reached a specific old age
  • Person who is older than someone else
  • Person with higher status or authority than
  • Student who is in the final year of school

center

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US / 'sentə /

UK / ˈsɛntɚ /

A1
  • noun
  • Community place people go health or social reasons
  • Place in the middle of something
  • Person or thing that is attracting attention
  • verb
  • To direct focus toward something

hundred

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US / 'hʌndrəd /

UK / ˈhʌndrɪd /

A1
  • number
  • 100

see

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US / si: /

UK / si /

A1
  • verb
  • To go on a date with someone
  • To predict whether something is, or will be true
  • To understand what someone says
  • To use your eyes to look at something
  • To visit a place often for sightseeing or pleasure
  • To visit or meet with someone
  • To find out by waiting or looking
  • To watch (a game, movie or TV show)

structure

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US / ˈstrʌk.tʃə /

UK / ˈstrʌk.tʃɚ /

A2
  • noun
  • The way in which the parts of a system or object are arranged or organized, or a system arranged in
  • verb
  • To plan, organize, or arrange the parts of something

would

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US / wʊd /

UK / wʊd /

A1
  • other
  • Used to indicate something imagined
  • Used to ask or request something politely
  • Verb used to indicate possibility, request etc.
  • Used to indicate a preference
  • Used to indicate a reaction
  • Indicates something that occurred repeatedly
  • Used to indicate willingness or ability to do

reputation

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US / ˌrepjuˈteɪʃn /

UK / ˌrɛpjəˈteʃən /

B1
  • noun
  • Common opinion that people have about someone

business

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US / ˈbɪznəs /

UK / ˈbɪznɪs /

A1
  • noun
  • A company formed for making profit
  • Matter that has to be dealt with; task; situation
  • Activity of working to make a profit

role

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US / rəʊl /

UK / rol /

A2
  • noun
  • Character played by an actor
  • Part you play in an activity; job; responsibility

really

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US / ˈri:əli /

UK / ˈriəˌli, ˈrili /

A1
  • adverb
  • Used to stress something that is said; definitely
  • In a true or accurate manner
  • Very

can

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US / kæn /

UK / kən,kæn /

A1
  • noun
  • A metal container for storing food
  • other
  • Able to; have the skill to; have the time to
  • verb
  • To have permission to
  • To be possible to do
  • To preserve food by sealing it in a metal container

attach

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US / ə'tætʃ /

UK / əˈtætʃ /

A2
  • verb
  • To be associated or connected with

collect

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US / kəˈlekt /

UK / kəˈlɛkt /

A2
  • adverb
  • By asking the receiver of a call to pay for it
  • verb
  • To ask for money, e.g. for a charity
  • To gather things, people together in one place
  • To get and keep one type of things as a hobby
  • To take things and bring them together
  • To go and receive, e.g. a prize or an award
  • To take control of your own feelings or thoughts

not

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US / nɒt /

UK / nɑt /

A1
  • adverb
  • Word indicating the negative
  • (Used to form the negative of verbs)

our

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US / 'aʊə(r) /

UK / aʊr /

A1
  • determiner
  • Belonging to us

member

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US / ˈmembə(r) /

UK / ˈmɛmbɚ /

A1
  • noun
  • Part of the body of a human, animal
  • Person or thing belonging to a group or team

maybe

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US / ˈmeɪbi /

UK / ˈmebi /

A1
  • adverb
  • Possibly but not certainly; perhaps

survey

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US / 'sɜ:veɪ /

UK / ˈsɜː(r)veɪ /

A2
  • noun
  • Broad view or general description of something
  • Act of measuring land or property to make a map
  • Set of questions used to ask people about a topic
  • verb
  • To offer a broad view or general description
  • To measure an area of land to make a map of it
  • To ask people a question about a particular topic

research

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US / rɪ'sɜ:tʃ /

UK / rɪˈsɚtʃ, ˈriˌsɚtʃ /

A2
  • noun
  • Study done to discover new ideas and facts
  • Work done to find or discover knowledge
  • verb
  • To study in order to discover new ideas and facts

understand

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US / ˌʌndə'stænd /

UK / ˌʌndɚˈstænd /

A1
  • verb
  • To know the meaning of language, what someone says

but

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US / bət /

UK / bʌt,bət /

A1
  • conjunction
  • Used before you say something different, opposite

decision

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US / dɪ'sɪʒn /

UK / dɪˈsɪʒən /

A1
  • noun
  • Choice made after thinking; final judgment
  • Ability to make quick and confident choices

why

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US / waɪ /

UK / hwaɪ, waɪ /

A1
  • adverb
  • Question word to ask for a reason
  • exclamation
  • (Used to express surprise or approval)

technology

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US / tek'nɒlədʒɪ /

UK / tɛkˈnɑlədʒi /

A2
  • noun
  • Use or knowledge of science in industry etc.

through

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US / θru: /

UK / θru /

A2
  • adjecitve
  • having finished using or doing something
  • adverb
  • From the beginning of something until the end
  • preposition
  • Over, in, across an entire thing or place
  • Allowing you to pass between, or to
  • By a particular way or process; by the use of

well

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US / wel /

UK / wɛl /

A1
  • adjecitve
  • Being in a fortunate, good condition or state
  • Healthy and in good condition
  • adverb
  • In an acceptable, proper, or successful manner
  • In a complete, total, or full manner
  • A great and considerable degree
  • In a successful way, in a good or satisfactory way
  • exclamation
  • Used to begin or continue a particular statement
  • Used to show you want to start saying something
  • Used to express that you are waiting for a reply
  • You say this to change the topic of a conversation
  • Used to indicate you are making a final remark
  • noun
  • Long deep hole in the ground to get water
  • verb
  • To cause your eyes to fill with tears

inevitable

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US / ɪnˈevɪtəbl /

UK / ɪnˈɛvɪtəbəl /

A2
  • adjecitve
  • That must happen; certain to happen

time

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US / taɪm /

UK / taɪm /

A1
  • noun
  • Speed at which music is played; tempo
  • Point as shown on a clock, e.g. 3 p.m
  • Number of hours, minutes needed to do something
  • Occasion when something happens
  • Period or occasion that something occurred
  • Period in history or the past
  • Something measured in minutes, hours, days, etc.
  • How long an event takes; duration
  • verb
  • To check speed at which music is performed
  • To choose a specific moment to do something
  • To measure how long an event takes, e.g. a race
  • To schedule something to occur at a specific moment

control

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US / kən'trəʊl /

UK / kənˈtrol /

A1
  • noun
  • A device designed to operate a machine
  • Participant in experiment that is left untouched
  • Act to dominate or command; make manageable
  • A law limiting the growth or spread of something
  • A place which overseas or manages e.g. a factory
  • verb
  • To direct or influence the behavior of something

ask

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US / ɑ:sk /

UK / æsk /

A1
  • verb
  • To say to someone that you want something

question

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US / 'kwestʃən /

UK / ˈkwɛstʃən /

A1
  • noun
  • Issue or problems you are dealing with
  • What you ask about; issue
  • verb
  • To ask for or try to get information
  • To have or express concerns or uncertainty

for

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US / fə(r) /

UK / fɔr,fə /

A1
  • preposition
  • Used to show the purpose, or need of something

just

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US / dʒʌst /

UK / dʒʌst /

A1
  • adjecitve
  • Proper or appropriate; as is deserved
  • Doing or being what is right or fair
  • Legally correct; having enough evidence
  • adverb
  • Almost; nearly
  • Exactly at the time of
  • Exactly (the same as, like)

ramification

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US / ˌræmɪfɪˈkeɪʃn /

UK / ˌræməfɪˈkeʃən /

C2
  • noun
  • Outcome; a consequence

outreach

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US / 'aʊtri:tʃ /

UK / aʊtˈritʃ /

C1
  • noun
  • Effort to help, educate, or inform those far away

board

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US / bɔ:d /

UK / bɔrd, bord /

A1
  • noun
  • Surface for posting or showing information
  • Group of persons who direct an organization
  • Long piece of material used for riding the waves
  • Long thin piece of wood, used for building; plank
  • verb
  • To enter a ship, plane, or other vehicle
  • To cover with long wooden strips of wood
  • To pay money to live in someone's house; lodge

certain

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US / ˈsə:tn /

UK / ˈsɚtn /

A1
  • adjecitve
  • Definite, fixed
  • Referring to an unspecified amount or quantity
  • Being sure about something; without doubt

sure

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US / ʃʊə(r) /

UK / ʃʊr /

A1
  • adjecitve
  • Having no doubts about something
  • Have confidence in your own words or actions
  • Firmly established or held; being firm or stable
  • Being correct or true
  • adverb
  • What you say to agree willingly

scare

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US / skeə(r) /

UK / sker /

A1
  • noun
  • Act of making some feel frightened
  • Something causing people to be afraid
  • verb
  • To become frightened
  • To make someone feel frightened or worried

strategy

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US / 'strætədʒɪ /

UK / ˈstrætədʒi /

A2
  • noun
  • Careful plan or method for achieving a goal
  • other
  • Branch of military dealing with command

try

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US / traɪ /

UK / traɪ /

A1
  • noun
  • Act of putting the ball over the rugby goal line
  • verb
  • To make an effort, to attempt to do something
  • To examine someone or something in a court of law
  • To test to see if it is good or you like it
  • To make a person go through hardship; test
  • To examine something to see if it works

actually

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US / ˈæktʃuəli /

UK / ˈæktʃuəli /

A1
  • adverb
  • Used to add new (often different) information

side

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US / saɪd /

UK / saɪd /

A1
  • adjecitve
  • In addition to the central or most important thing
  • Next to, or very close to, the right or left of
  • noun
  • Position or opinion that is opposite to another
  • Right or left part of a person's body
  • Feature of someone's personality
  • Straight edge of an object
  • One of two or more groups fighting each other
  • verb
  • To decide to agree with one point, not the other

new

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US / nju: /

UK / nu, nju /

A1
  • adjecitve
  • Not old, recently born, built or made
  • Being or doing something for the first time
  • Not felt, seen or known previously
  • Having been recently bought or obtained

inside

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US / ˌɪn'saɪd /

UK / ɪnˈsaɪd, ˈɪnˌsaɪd /

A2
  • adjecitve
  • Being in something
  • Being in a building
  • adverb
  • Into a house; indoors
  • noun
  • Inner part or surface of something

use

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US / ju:s /

UK / ju:s /

A1
  • noun
  • Ability to employ something
  • Need to enable it to work
  • Permission to do something with something
  • Act of spending money
  • Operation of a machine for its function
  • verb
  • To have; to eat, drink, consume etc.
  • To need to operate or work
  • To operate a machine, e.g. a computer
  • To treat a person badly
  • To do something with, for a task or purpose

obviously

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US / ˈɒbviəsli /

UK / ˈɑːbviəsli /

A2
  • adverb
  • In a way that is obvious/easy to see or understand

help

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US / help /

UK / hɛlp /

A1
  • noun
  • Something given to enable a person to do something
  • Assistance given to someone in need
  • Someone who makes something easier or possible
  • verb
  • To act to enable a person to do something; assist
  • To make something better or less difficult

familiar

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US / fəˈmɪliə(r) /

UK / fəˈmɪljɚ /

A2
  • adjecitve
  • Well-known or easily recognized

lot

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US / lɒt /

UK / lɑt /

A1
  • noun
  • What happens to a person in life from chance; fate
  • A group of people seen together
  • Item for sale at an auction
  • Small area of land used for a purpose e.g. parking

finding

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US / ˈfaɪndɪŋ /

UK / ˈfaɪndɪŋ /

A1
  • noun
  • Something you discover or find out; a result
  • verb
  • To become aware of something that is happening
  • To discover or meet by chance
  • To decide if someone is guilty of a crime, or not
  • To learn through study, research, or effort
  • To discover something by looking for it

from

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US / frəm /

UK / frʌm, frɑm,frəm /

A1
  • preposition
  • Starting at a particular place, time or level

out

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US / aʊt /

UK / aʊt /

A1
  • adverb
  • No longer stylish (e.g. fashion)
  • Away from home, business, or the usual place
  • In a direction/movement away from inside or center
  • noun
  • Act when a batter cannot continue playing
  • verb
  • To tell people a secret

and

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US / ənd /

UK / ənd, ən,ænd /

A1
  • conjunction
  • Used to refer to two or more things
  • Plus; in addition; on top of that
  • Used to introduce an action that follows another

most

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US / məʊst /

UK / most /

A1
  • adverb
  • Very; extremely
  • Greatest possible degree
  • pronoun
  • Nearly all of something

sometimes

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US / ˈsʌmtaɪmz /

UK / ˈsʌmˌtaɪmz /

A1
  • adverb
  • Only at certain times; occasionally

another

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US / əˈnʌðə(r) /

UK / əˈnʌðɚ /

A1
  • adjecitve
  • One more, but not this
  • determiner
  • One more added
  • pronoun
  • One more (thing)

where

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US / hwɛə /

UK / hwɛr, wɛr /

A1
  • conjunction
  • At or in the place which
  • In whatever place
  • pronoun
  • Word you use to ask the location of something

think

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US / θɪŋk /

UK / θɪŋk /

A1
  • verb
  • To have an idea about something without certainty
  • To have an idea, opinion or belief about something

come

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US / kʌm /

UK / kʌm /

A1
  • verb
  • To arrive at a place
  • (Of mail) to be delivered
  • To move toward someone; go with someone
  • To reach a certain point or state

typically

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US / ˈtɪpɪkli /

UK / ˈtɪpɪklɪ /

B1
  • adverb
  • In a normal or usual way

company

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US / 'kʌmpənɪ /

UK / ˈkʌmpəni /

A1
  • noun
  • Good feeling from being with someone else
  • A business that sells things or provides services
  • Guests, especially in your home
  • Being with another person rather than alone

couple

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US / 'kʌpl /

UK / ˈkʌpəl /

A2
  • noun
  • Two people in a romantic relationship
  • Two of something; two people; a pair
  • verb
  • To join something to something else
  • (Two animals) to engage in sexual relations
  • To put two people or things together

blindside

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US / ˈblaɪndsaɪd /

UK / ˈblaɪndsaɪd /

C2
  • verb
  • An attack or hit on the side the other cannot see

all

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US / ɔ:l /

UK / ɔl /

A1
  • adverb
  • Completely; totally
  • determiner
  • Being every one of something
  • pronoun
  • 100% of something; the complete amount

organization

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US / ˌɔ:gənaɪˈzeɪʃn /

UK / ˌɔrɡənɪˈzeʃən /

A2
  • noun
  • Group of people with a particular purpose

topic

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US / 'tɒpɪk /

UK / ˈtɑpɪk /

A2
  • noun
  • Subject or issue people talk or write about

personally

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US / ˈpɜ:sənəli /

UK / ˈpəsənəli /

A2
  • adverb
  • By a specific person, and not by anyone else
  • Knowing someone as a friend, or closely

project

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US / prəˈdʒekt /

UK / prəˈdʒɛkt /

A1
  • noun
  • A planned piece of work for specific purpose
  • Group of homes built by government for poor people
  • verb
  • To predict what will happen in the future
  • To show something on a screen using light
  • To stick out past the edge of something

bit

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US / bɪt /

UK / bɪt /

A1
  • noun
  • Device put in a horse's mouth to control it
  • Small piece of something
  • verb
  • (E.g. of fish) to take bait and be caught

take

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US / teɪk /

UK / tek /

A1
  • noun
  • Filming of a single scene for TV or the movies
  • verb
  • To accept something that is offered
  • To use a method of traveling, e.g. a bus or train
  • To use a camera to make (a photo)
  • To pick up something and go away with it
  • To study a subject in school
  • To attempt to pass (an exam)
  • To require a certain amount of time, money, space

management

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US / 'mænɪdʒmənt /

UK / ˈmænɪdʒmənt /

A2
  • noun
  • People who are in control of a business or group
  • The process of running an organization

customer

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US / ˈkʌstəmə(r) /

UK / ˈkʌstəmɚ /

A2
  • noun
  • Someone who buys goods or services from a business

look

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US / lʊk /

UK / lʊk /

A1
  • noun
  • Person's beauty or physical attractiveness
  • Particular style of dress, clothes, or appearance
  • The way someone, something appears to be
  • Act of searching for or examining something
  • verb
  • To appear to be; seem

they

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US / ðeɪ /

UK / ðe /

A1
  • pronoun
  • Two or more people, animals, or things

worry

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US / ˈwʌri /

UK / ˈwɜ:ri /

A1
  • noun
  • Something that causes trouble or concern
  • verb
  • To cause concern or trouble over something

risk

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US / rɪsk /

UK / rɪsk /

A1
  • noun
  • Actions that cause potential problems
  • verb
  • To do something potentially dangerous or foolish

change

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US / tʃeɪndʒ /

UK / tʃendʒ /

A1
  • noun
  • Exchange of one set of clothes for another
  • Money in the form of coins instead of paper
  • Money returned after giving too much
  • Act of making or becoming something else
  • verb
  • To exchange one set of clothes for another
  • To exchange one kind of money for another
  • To replace something with another thing
  • To make or become something else
  • To go from one train, bus, etc. and go to another

figure

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US / ˈfiɡə /

UK / ˈfɪɡjɚ /

A1
  • noun
  • Your body shape
  • Numbers in a calculation
  • Doll-like thing meant to represent a person
  • Picture or diagram giving information in a text
  • Person who is very important or famous
  • Shape of a person seen indistinctly or in outline
  • Amount that is expressed in numbers
  • verb
  • To appear in a game, play or event
  • To calculate how much something will cost
  • To understand after thinking; work out

pan

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US / pæn /

UK / pæn /

A2
  • noun
  • Open metal container used for cooking
  • Steel drum
  • Big, flat bowl, used to find gold with water
  • verb
  • To follow an object being filmed with a camera
  • To criticize, e.g. a film, in a strong way
  • To sort gold from other materials using water

their

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US / ðɛː /

UK / ðer /

A1
  • determiner
  • Belonging to them

very

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US / 'verɪ /

UK / ˈvɛri /

A1
  • adjecitve
  • Concerning a large degree or amount
  • adverb
  • A lot; much; many
  • Used to stress or emphasize a noun

way

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US / weɪ /

UK / we /

A1
  • adverb
  • Used to emphasize the amount of something
  • noun
  • Particular aspect of something being thought about
  • One of various choices that could be made
  • Particular existing condition or state
  • (Often long) distance or length of time
  • How something is done
  • Route to go to a place
  • Small street
  • Usual behavior, emotions or habits of someone

show

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US / ʃəʊ /

UK / ʃo /

A1
  • noun
  • False display of love, emotion or action
  • An event for displaying or promoting goods
  • Play, opera or theater production
  • Presentation that is broadcast on TV or radio
  • verb
  • To be easily seen or displayed
  • To display your emotions or feelings
  • To let someone see something; display
  • To explain or teach how something is done
  • To lead someone somewhere; point them to something
  • To prove something to be true, correct
  • To reveal or allow something to be seen
  • Subtitles section
  • One of the research projects at the Stanford Rock Center is taking a look at the role of social media for senior executives and board members.
  • What we've done is a survey of a couple hundred senior executives and board members, asking them questions about how well do you understand social media?
  • Do you use it personally?
  • And also, you know, what are you actually doing in the company?
  • Are you collecting this information?
  • Where does it go?
  • Are you using it?
  • Do you find it valuable?
  • And things like that.
  • One of the key findings is that most of the companies are using social media, but it really doesn't get up to the senior level or board level.
  • It's basically used for customer outreach, a bit of marketing, things like that.
  • At the board level, you know, very, very little.
  • I mean, some of the verbatim responses that we got were, this is new, we're not sure what it is, seems interesting.
  • It's like, you know, it's just another flash in the pan.
  • I think the social media thing scares companies as well.
  • They've seen certain things go viral, typically viral in a bad way.
  • What happened?
  • You know, why couldn't we have controlled that, that kind of thing?
  • It's a new technology that they're actually not that familiar with.
  • It's hard for them to think through the ramifications of it.
  • I think it's also hard for them to say, okay, if we do this, you know, is there a business case to be made?
  • Are we sure that this is value accretive or not?
  • I mean, from our side, we think it is a valuable place for information.
  • There's a lot of topics in social media that are, that map directly into high-level management and board structure.
  • I think one of the key ones is all the elements of risk management.
  • You can hear things that are, that are coming months or maybe years ahead of time.
  • That would help you manage the reputation of the organization.
  • And at the board level, you know, worry about risks that sometimes you get blindsided by.
  • I think it is inevitable that it's gotta have an impact on, on companies.
  • How they attach to their employees, how they attach to suppliers, and obviously how they attach to customers.
  • We're still trying to figure out, you know, what are, what are the steps?
  • Lots of the companies that do this, they're collecting and analyzing and tracking data and providing, you know, strategies around, around social media.
  • What happens when that information is inside the organization?
  • What does it do?
  • What, what processes are changed?
  • You know, can you show that value's being created?
  • That's really why we did the survey.
  • What are people doing?
  • The people that are making the decisions, how informed are they?
  • And things like that.