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Viral foul-mouthed grocer's message for shoppers | A Current Affair

Video vocabulary

business

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US / ˈbɪznəs /

UK / ˈbɪznɪs /

A1
  • noun
  • A company formed for making profit
  • Matter that has to be dealt with; task; situation
  • Activity of working to make a profit

farmer

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US / ˈfɑ:mə(r) /

UK / ˈfɑ:rmə(r) /

A1
  • noun
  • Person who operates a farm

support

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US / səˈpɔ:t /

UK / səˈpɔrt, -ˈport /

A1
  • noun
  • Assistance or advice given to someone
  • Evidence that helps prove something is true
  • A thing to hold up or prevent from falling down
  • verb
  • To give assistance or advice to someone
  • To help prove or show that something is true
  • To hold up or prevent from falling down

food

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US / fu:d /

UK / fud /

A1
  • noun
  • What people and animals eat to live
  • Things taken in by plants to maintain life
  • A particular style or type of cooking, e.g. Asian

maybe

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US / ˈmeɪbi /

UK / ˈmebi /

A1
  • adverb
  • Possibly but not certainly; perhaps

minute

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US / 'mɪnɪt /

UK / ˈmɪnɪt /

A1
  • adjecitve
  • Very very small
  • noun
  • Notes taken at a meeting to record what was said
  • Short period of time
  • Unit of time equal to 60 seconds
  • verb
  • To record in writing what is said at a meeting

our

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US / 'aʊə(r) /

UK / aʊr /

A1
  • determiner
  • Belonging to us

not

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US / nɒt /

UK / nɑt /

A1
  • adverb
  • Word indicating the negative
  • (Used to form the negative of verbs)

size

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US / saɪz /

UK / saɪz /

A1
  • noun
  • How big or small a thing is
  • Standard measurements for clothing, shoes
  • verb
  • To make something to fit a particular measurement
  • To organize or group from small to large

but

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US / bət /

UK / bʌt,bət /

A1
  • conjunction
  • Used before you say something different, opposite

good

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US / ɡʊd /

UK / ɡʊd /

A1
  • adjecitve
  • Proper, appropriate or right
  • (Of an amount) enough; plenty
  • Excellent; high quality
  • Acting well or properly; of moral character
  • In a positive or happy emotional state
  • noun
  • Advantage or benefit

greengrocer

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US / ˈgri:ngrəʊsə(r) /

UK / ˈɡrinˌɡrosɚ /

C2
  • noun
  • Shopkeeper who sells fresh fruits and vegetables

really

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US / ˈri:əli /

UK / ˈriəˌli, ˈrili /

A1
  • adverb
  • Used to stress something that is said; definitely
  • In a true or accurate manner
  • Very

crazy

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US / 'kreɪzɪ /

UK / ˈkrezi /

A2
  • adjecitve
  • Mentally ill; mad
  • Not being sensible or practical
  • Really like someone or something very much
  • noun
  • Person acting in a manner that is strange and odd

friggin

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US / ˈswi:tnəs /

UK / ˈswiːtnəs /

A1

fuel

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US / 'fju:əl /

UK / ˈfjuəl /

A2
  • noun
  • Material used to produce heat or power when burned
  • verb
  • To give power to (a mob, anger, etc.); incite
  • To provide gas or petrol for something

video

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US / 'vɪdɪəʊ /

UK / ˈvɪdiˌo /

A2
  • adjecitve
  • Of a moving film, with sound
  • noun
  • Recording capturing action with sound
  • verb
  • To make a moving film of, with sound

want

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US / wɔnt /

UK / wɑnt, wɔnt /

A1
  • noun
  • Something you desire or wish for
  • State or condition of poverty
  • verb
  • To desire or wish for something; hope for a thing

usually

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US / ˈju:ʒuəli /

UK / ˈjuːʒuəli /

A1
  • adverb
  • Normally; regularly

against

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US / əˈgenst /

UK / əˈɡenst /

A1
  • preposition
  • In physical contact with, as for support; next to
  • In opposition to; disagreeing with

alongside

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US / əˌlɒŋˈsaɪd /

UK / əˌlɔ:ŋˈsaɪd /

B1
  • preposition
  • Side by side with something

now

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US / naʊ /

UK / naʊ /

A1
  • adverb
  • At the present time or moment
  • Right away or in the next possible moment
  • Used to refer to something that just happened
  • Time between the present and a moment in the past
  • conjunction
  • Resulting from or because of something

september

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US / sepˈtembə(r) /

UK / sɛpˈtɛmbɚ /

A1
  • noun
  • 9th month of the year

substitute

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US / 'sʌbstɪtju:t /

UK / ˈsʌbstɪˌtut, -ˌtjut /

B2
  • noun
  • A person or thing acting in place of another
  • verb
  • To perform the tasks instead of someone else
  • To replace one person or thing for another

become

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US / bɪ'kʌm /

UK / bɪˈkʌm /

A1
  • verb
  • To begin to be; grow to be; develop into
  • To be suitable for a particular job or role

pack

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US / pæk /

UK / pæk /

A1
  • noun
  • Bag carried on the back of donkey, etc.
  • Group of people, animals, or objects
  • verb
  • To put things in a suitcase to go on a trip
  • To crowd a place with a large amount of things
  • To put something into a container to store it

ninja

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US / ˈnɪndʒə /

UK / 'nɪndʒə /

C1
  • noun
  • Japanese martial arts warrior, often an assassin

rant

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US / rænt /

UK / rænt /

C1
  • verb
  • To talk on and on in an excited or confused way

save

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US / seɪv /

UK / sev /

A1
  • noun
  • Preventing a player in a game from scoring a goal
  • preposition
  • Except; not including
  • verb
  • To make your computer keep a file
  • To keep for future use
  • To make something unnecessary; prevent
  • To keep money so that you will have it later
  • To keep something for future use, such as money
  • To keep or rescue someone or something from harm
  • To prevent a player in a game from scoring a goal
  • To avoid the unnecessary waste of energy, etc.

bro

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US / brəʊ /

UK / broʊ /

B2
  • noun
  • Shortened form of 'brother'

can

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US / kæn /

UK / kən,kæn /

A1
  • noun
  • A metal container for storing food
  • other
  • Able to; have the skill to; have the time to
  • verb
  • To have permission to
  • To be possible to do
  • To preserve food by sealing it in a metal container

king

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US / kɪŋ /

UK / kɪŋ /

A1
  • noun
  • Person considered the best or top at something
  • Playing card with the image of a king on it
  • Key piece in the game of chess
  • Royal male ruler of a country
  • Person's name

reject

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US / rɪˈdʒekt /

UK / rɪˈdʒɛkt /

A2
  • noun
  • Goods that are not suitable for sale at full price
  • Person others do not like, or refuse to accept
  • verb
  • To decide that something is not good enough
  • To refuse, deny to believe, accept, or consider

veggie

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US / ˈvedʒi /

UK / ˈvɛdʒi /

A1
  • adjecitve
  • Shortened form of vegetable

fruiterer

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US / ˈfruːtərə(r) /

UK / ˈfruːtərər /

A1
  • other
  • A person who sells fruit

get

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US / ɡet /

UK / ɡɛt /

A1
  • verb
  • To become affected by illness or disease
  • To begin to feel or understand an emotion or idea
  • To send or bring someone or something home, etc.
  • To go somewhere to obtain something
  • To (cause to) do a particular thing
  • To obtain, receive or be given something
  • To currently have
  • To prepare for use
  • To understand something being said or read

kilo

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US / 'ki:ləʊ /

UK / ˈkilo /

A2
  • noun
  • 1000g

medium

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US / 'mi:dɪəm /

UK / ˈmidiəm /

A2
  • noun
  • Method of expressing ideas or feelings
  • Something available in a middle size or condition
  • Person who claims to communicate with the dead

president

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US / ˈprezɪdənt /

UK / ˈprɛzɪdənt,-ˌdɛnt /

A2
  • noun
  • Person in charge of a country, or organization

force

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US / fɔ:s /

UK / fɔrs, fors /

A1
  • noun
  • Group of persons trained for military action; army
  • Pressure; attraction
  • The use of physical strength/violence to persuade
  • verb
  • To use physical strength or violence to persuade

then

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US / ðen /

UK / ðɛn /

A1
  • adverb
  • A time that is not now
  • Following another thing in time or arrangement
  • Following on reasonably from what was just stated
  • At that time, not now

example

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US / ɪgˈzɑ:mpl /

UK / ɪɡˈzæmpəl /

A1
  • noun
  • Thing, person which represents a category

reckon

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US / ˈrekən /

UK / ˈrɛkən /

A2
  • verb
  • To believe or expect that something is true

portion

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US / 'pɔ:ʃn /

UK / ˈpɔrʃən, ˈpor- /

B1
  • noun
  • Serving of food that is intended for one person
  • Part of something shared that belongs to a whole
  • verb
  • To separate something to divide among people

apple

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US / ˈæpl /

UK / ˈæpəl /

A1
  • noun
  • Hard round red or green fruit with a white center

barker

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US / ˈbɑ:kə(r) /

UK / ˈbɑ:rkə(r) /

A1
  • other
  • Someone who stands in front of a show (as at a carnival) and gives a loud colorful sales talk to pot

case

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US / keɪs /

UK / kes /

A1
  • noun
  • Container used to carry things, e.g. clothes
  • Set of facts about a crime
  • Set of facts about an event
  • Example or instance of something
  • verb
  • To find out about a place, as in planning to steal

sprout

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US / spraʊt /

UK / spraʊt /

B2
  • noun
  • New part of a plant that has just begun to grow
  • verb
  • To grow, produce, or develop e.g. ideas
  • (Of plants) to start to grow or produce leaves

seasonal

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US / ˈsi:zənl /

UK / ˈsizənəl /

A2
  • adjecitve
  • Of or occurring at a particular time of year

stay

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US / steɪ /

UK / ste /

A1
  • noun
  • Legal order to stop or delay an action
  • Strong rope or wire that supports a ship's mast
  • Period of time spent living in or visiting a place
  • verb
  • To keep trying without giving up
  • To remain in the same place and not move away
  • To spend time visiting a place or someone's home

cause

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US / kɔ:z /

UK / kɔz /

A2
  • noun
  • Belief, goal or organization that people support
  • Reason for
  • verb
  • To make something happen; create effect or result

profit

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US / 'prɒfɪt /

UK / 'prɑ:fɪt /

A2
  • noun
  • Benefit from doing something
  • Money earned from sales, after costs are deducted
  • verb
  • To be a benefit to someone
  • To earn money from something

soar

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US / sɔ:(r) /

UK / sɔr, sor /

B2
  • verb
  • (Of prices, etc.) to increase a lot in a short time
  • To fly or rise high in the air

about

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US / ə'baʊt /

UK / əˈbaʊt /

A1
  • adverb
  • To be ready to; going to
  • Nearly; approximately; roughly
  • Near; next to; close to
  • In every direction; in the area of
  • preposition
  • Concerning or of (a topic)

eye

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US / aɪ /

UK / aɪ /

A1
  • noun
  • The part of the body that you see with
  • The skill to see the good and bad parts of a thing
  • Hole at the end of a needle
  • verb
  • To watch or study something closely

iceberg

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US / 'aɪsbɜ:ɡ /

UK / ˈaɪsˌbə:ɡ /

B1
  • noun
  • Very large mass of floating ice in the sea

like

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US / laɪk /

UK / laɪk /

A1
  • adjecitve
  • Being equal in status or kind to something else
  • Similar; the same
  • adverb
  • For example
  • preposition
  • Used as a filler; used to ad emphasis
  • In a way similar to the way something is done
  • Such as; for example
  • verb
  • To want to
  • To find something pleasing; to prefer something

independent

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US / ˌɪndɪˈpendənt /

UK / ˌɪndɪˈpɛndənt /

A2
  • adjecitve
  • Making your own decisions; acting by yourself
  • noun
  • A person not connected to a political party

people

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US / 'pi:pl /

UK / ˈpipəl /

A1
  • noun
  • Persons sharing culture, country, background, etc.
  • Men, Women, Children

that

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US / ðæt /

UK / ðæt, ðət /

A1
  • adjecitve
  • The person or thing being talked about
  • Used to identify something both the speakers know
  • adverb
  • Used to reinforce adjectives and adverbs
  • To such a degree
  • conjunction
  • Used to connect a noun clause
  • Used to introduce an adverbial clause
  • Used to introduce a noun clause
  • determiner
  • Used as a noun to refer to something
  • pronoun
  • Referring an object far away
  • Used to refer to the relative pronoun ‘which’

what

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US / wɒt /

UK / hwɑt, hwʌt, wɔt, wʌt,hwət, wət /

A1
  • pronoun
  • Thing or things that; the same kind as
  • Used to emphasize something you are about to say
  • adjecitve
  • Used to refer to a particular amount, or number
  • Used to place emphasis on a particular quality
  • adverb
  • To a certain degree
  • determiner
  • Question words used for asking for information
  • exclamation
  • Used to express excitement, shock, or surprise
  • Used to ask people to repeat something they said

ride

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US / raɪd /

UK / raɪd /

A1
  • noun
  • Machine at an amusement park for riding on for fun
  • Trip on a bicycle or a horse
  • verb
  • To travel in a particular vehicle as a passenger
  • To sit on and control a horse or vehicle

right

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US / raɪt /

UK / raɪt /

A1
  • adjecitve
  • Correct or true
  • The south side of you looking at the rising sun
  • adverb
  • Exactly in a place or time
  • Being appropriate for a particular event
  • In a straight or direct manner
  • noun
  • Something you are legally or morally allowed to do
  • Ideal of what is just and good
  • Political view based on conservatism
  • verb
  • To fix something previously wrong or unjust
  • To make upright, as a boat that has turned over

she

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US / ʃɪ /

UK / ʃi /

A1
  • pronoun
  • Female person or animal mentioned before
  • (Refers to female person mentioned before)

victorian

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US / vɪkˈtɔ:riən /

UK / vɪkˈtɔriən, -ˈtor- /

B1
  • adjecitve
  • Typical of 19th century standards or conduct

warpath

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US / ˈwɔ:pɑ:θ /

UK / ˈwɔ:rpæθ /

A1
  • noun
  • Hostile or belligerent mood

full

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US / fʊl /

UK / fʊl /

A1
  • adjecitve
  • Containing all the parts; complete
  • Containing or holding as much as possible
  • Having had enough food
  • adverb
  • In a direct manner; completely

punnet

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US / ˈpʌnɪt /

UK / ˈpʌnɪt /

A1
  • noun
  • Small light basket used as a measure for fruits

have

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US / həv /

UK / hæv /

A1
  • verb
  • To drink, smoke, eat or use something
  • To experience the effects of something
  • To organize an event, or join in an activity
  • To own, possess, or hold something
  • To cause to happen or produce a particular effect

without

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US / wɪˈðaʊt /

UK / wɪðˈaʊt, wɪθ- /

A1
  • preposition
  • Not with; not having

exist

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US / ɪɡ'zɪst /

UK / ɪɡˈzɪst /

A1
  • verb
  • To be present, alive or real

jack

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US / dʒæk /

UK / dʒæk /

A1
  • noun
  • Increase the amount or intensity of something
  • Tool for exerting pressure or lifting
  • verb
  • To increase the amount or intensity of something
  • To exert pressure on by lifting

manage

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US / ˈmænɪdʒ /

UK / ˈmænɪdʒ /

A1
  • verb
  • To survive hardships and difficulties; to cope
  • To run or operate a business by directing others

suburb

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US / ˈsʌbɜ:b /

UK / ˈsʌbɜ:rb /

B1
  • noun
  • Residential area on the outskirts of a city

model

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US / ˈmɒdl /

UK / ˈmɑ:dl /

A2
  • adjecitve
  • Being an excellent example of
  • noun
  • Person who wears fashion to show it to the public
  • A small scale copy of a full original
  • verb
  • To wear and display clothes at a fashion show
  • To make a small scale copy of a full original

month

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US / mʌnθ /

UK / mʌnθ /

A1
  • noun
  • One of 12 28-31 day periods in the year

community

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US / kə'mju:nətɪ /

UK / kəˈmjunɪti /

A2
  • noun
  • Group of people who share a common idea or area

loud

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US / laʊd /

UK / laʊd /

A2
  • adjecitve
  • Being very bright with colors, clothes etc.
  • Making a lot of noise

low

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US / ləʊ /

UK / lo /

A1
  • adjecitve
  • Having a small quantity, supply, or amount
  • Being unhappy or unpleasant in attitude
  • Not high; being near the ground, or bottom
  • (Of a voice, sound) being soft; quiet
  • noun
  • Situation of not having a lot of something

see

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US / si: /

UK / si /

A1
  • verb
  • To go on a date with someone
  • To predict whether something is, or will be true
  • To understand what someone says
  • To use your eyes to look at something
  • To visit a place often for sightseeing or pleasure
  • To visit or meet with someone
  • To find out by waiting or looking
  • To watch (a game, movie or TV show)

competitor

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US / kəmˈpetɪtə(r) /

UK / kəmˈpɛtɪtɚ /

B1
  • noun
  • Someone taking part in race, business, etc.

his

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US / hɪz /

UK / hɪz /

A1
  • pronoun
  • Something belonging to a male person

social

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US / ˈsəuʃəl /

UK / ˈsoʃəl /

A1
  • adjecitve
  • Involving activity with people, e.g. in free time
  • Liking being with other people; friendly
  • Living together and depending on each other

store

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US / stɔ:(r) /

UK / stɔr, stor /

A2
  • noun
  • Place where things are kept for future use
  • Place where you can go to buy things
  • verb
  • To put things in a place for later use

with

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US / wɪð /

UK / wɪð, wɪθ /

A1
  • preposition
  • As an employee of a certain company
  • Against something or someone
  • By using something as a means
  • Due to; because of
  • Including
  • Possessing as a feature
  • Related to
  • (Of the manner/attitude by which you do something)
  • Used to express that people or things are together

behind

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US / bɪˈhaɪnd /

UK / bɪˈhaɪnd /

A1
  • adjecitve
  • Concerning a later or slower time than expected
  • Being in a losing position in a sporting event
  • Being in the past; old fashioned
  • adverb
  • Remaining
  • noun
  • The part of the body that one sits on
  • preposition
  • At or toward the back of someone or something
  • Supporting or helping someone

know

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US / nəʊ /

UK / noʊ /

A1
  • verb
  • To be familiar with a person or place, thing
  • To feel sure or be convinced about something
  • To discover or be aware of something
  • To be able to distinguish
  • To have knowledge of things

scared

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US / skeəd /

UK / skerd /

A1
  • adjecitve
  • Frightened, afraid
  • verb
  • To become frightened
  • To make someone feel frightened or worried

feel

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US / fi:l /

UK / fil /

A1
  • verb
  • To be aware of or experience an emotion, sensation
  • To sense through direct contact; touch

himself

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US / hɪmˈself /

UK / hɪmˈsɛlf /

A1
  • pronoun
  • The same (male) person who did the action

inflation

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US / ɪn'fleɪʃn /

UK / ɪnˈfleʃən /

B1
  • noun
  • Act of filling something with air or gas
  • Continual rise in the prices of products

strawberry

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US / 'strɔ:bərɪ /

UK / ˈstrɔˌbɛri /

B1
  • noun
  • Sweet fleshy red fruit

too

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US / tu: /

UK / tu /

A1
  • adverb
  • In addition, also; with emphasis
  • Say that something is more than you want

here

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US / hɪə(r) /

UK / hɪr /

A1
  • adverb
  • In this place; at this location, position or time

small

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US / smɔ:l /

UK / smɔl /

A1
  • adjecitve
  • Little in size; not big
  • (Of letters) not written in capital letters
  • Being insignificant or minor
  • (Of a business) with few people or things; local
  • (Of voice) being soft and quiet
  • (Of a child) being young

corner

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US / 'kɔ:nə(r) /

UK / ˈkɔrnɚ /

A2
  • noun
  • Place where two lines, sides, corners etc. meet
  • Edges of something, e.g. eyes, boxing ring
  • verb
  • To force into a position impossible to escape from
  • To go around a bend in the road (often by driving)

once

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US / wʌns /

UK / wʌns /

A1
  • adverb
  • One time; one instance
  • At a time in the past
  • conjunction
  • When; as soon as

probably

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US / ˈprɒbəbli /

UK / ˈprɑbəbli /

A1
  • adverb
  • That is likely to happen or be true

while

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US / waɪl /

UK / hwaɪl, waɪl /

A1
  • conjunction
  • In spite of the fact that; although
  • During the time that; at the same time
  • noun
  • Short amount of time

wait

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US / weɪt /

UK / wet /

A1
  • verb
  • To delay or not do something until later
  • To spend time until an expected thing happens
  • To remain in a place until a thing happens

shopper

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US / ˈʃɒpə(r) /

UK / ˈʃɑpɚ /

A1
  • noun
  • Someone who visits stores to buy things

use

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US / ju:s /

UK / ju:s /

A1
  • noun
  • Ability to employ something
  • Need to enable it to work
  • Permission to do something with something
  • Act of spending money
  • Operation of a machine for its function
  • verb
  • To have; to eat, drink, consume etc.
  • To need to operate or work
  • To operate a machine, e.g. a computer
  • To treat a person badly
  • To do something with, for a task or purpose

after

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US / 'ɑ:ftə(r) /

UK / ˈæftɚ /

A1
  • adverb
  • Later than another time, or behind something
  • conjunction
  • Following something before
  • preposition
  • When an event happened or time has passed

always

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US / 'ɔ:lweɪz /

UK / ˈɔlwez,-wɪz,-wiz /

A1
  • adverb
  • For a very long time
  • At all times; in every situation
  • For ever

fresh

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US / freʃ /

UK / frɛʃ /

A1
  • adjecitve
  • Clean; not used or dirty
  • Remaining clear, as in a person's memory
  • Newly made or gathered
  • (Water) not salty, usually from a lake or a river

ourselves

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US / ɑ:ˈselvz /

UK / aʊrˈsɛlvz, ɑr- /

A2
  • pronoun
  • (Showing speaker is affected by their own action)

silence

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US / 'saɪləns /

UK / ˈsaɪləns /

A2
  • noun
  • State of being quiet and not talking for a time
  • When there is not sound or noise; complete quiet
  • Refusal to discuss or talk about an issue
  • verb
  • To stop the noise that something is making
  • To prevent someone from expressing thoughts

scenario

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US / sɪˈnɑː.ri.əʊ /

UK / səˈner.i.oʊ /

B1
  • noun
  • An imagined sequence of events in a plan/project

will

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US / wɪl /

UK / wɪl /

A1
  • noun
  • Desire or choice of someone
  • Document saying who gets your money when you die
  • Strong desire to do something; determination
  • Desire to do something; strong wish to do
  • other
  • Used with verbs to express the future
  • verb
  • To leave property to someone after your death
  • To use mental effort to make something happen
  • Am (is, are) likely to do
  • To influence someone to do something
  • To make something happen by strongly wanting it

tomato

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US / təˈmɑ:təu /

UK / təˈmeto /

A2
  • noun
  • Round soft red vegetable, fruit used in sauces

item

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US / ˈaɪtəm /

UK / ˈaɪtəm /

A2
  • noun
  • Single, brief piece of news or reporting
  • Distinct, individual thing, often part of a group

point

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US / pɔɪnt /

UK / pɔɪnt /

A1
  • noun
  • An item to be discussed
  • Small spot or dot
  • Fact or detail
  • Feature of something
  • The size of the text on a page or screen
  • A certain time or stage in a process
  • Certain position in time or space
  • Idea or fact you try to convince people about
  • Measurement of scores in a game, sport
  • Sharp end of something, e.g. a pen or pin
  • verb
  • To face a certain direction, e.g. north
  • To indicate something with your finger to others

sure

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US / ʃʊə(r) /

UK / ʃʊr /

A1
  • adjecitve
  • Having no doubts about something
  • Have confidence in your own words or actions
  • Firmly established or held; being firm or stable
  • Being correct or true
  • adverb
  • What you say to agree willingly

australia

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US / ɒˈstreɪliə /

UK / ɔːˈstreɪliə /

A1
  • noun
  • The smallest continent; between the South Pacific and the Indian Ocean

should

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US / ʃʊd /

UK / ʃʊd /

A1
  • other
  • Used to indicate what is proper or reasonable

sort

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US / sɔ:t /

UK / sɔrt /

A1
  • noun
  • Group or class of similar things or people
  • verb
  • To organize things by putting them into groups
  • To deal with things in an organized way

beautiful

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US / 'bju:tɪfl /

UK / ˈbjutəfəl /

A1
  • adjecitve
  • Having dome something well
  • Being very attractive or appealing physically

taste

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US / teɪst /

UK / test /

A2
  • noun
  • (Good) sense of style in clothes, art, or manners
  • Flavor in your mouth from food or drink
  • A liking for something; preference
  • Brief experience of something
  • verb
  • To experience something
  • To experience the flavor of food, drink
  • To briefly experience to see if you like something

any

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US / 'enɪ /

UK / ˈɛni /

A1
  • adjecitve
  • One, or some, no matter which
  • pronoun
  • One (thing) of many; some

come

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US / kʌm /

UK / kʌm /

A1
  • verb
  • To arrive at a place
  • (Of mail) to be delivered
  • To move toward someone; go with someone
  • To reach a certain point or state

haul

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US / hɔ:l /

UK / hɔl /

B2
  • verb
  • To pull or drag something heavy (e.g. boat)

local

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US / ˈləʊkl /

UK / ˈloʊkl /

A2
  • adjecitve
  • Relating to a particular area, city, or town
  • noun
  • Bus or train, that stops at most stations
  • People who live in the area being discussed
  • The pub you most frequently go to

think

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US / θɪŋk /

UK / θɪŋk /

A1
  • verb
  • To have an idea about something without certainty
  • To have an idea, opinion or belief about something

retail

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US / 'ri:teɪl /

UK / ˈriˌtel /

C1
  • adjecitve
  • Concerning the selling of goods to the public
  • adverb
  • Bought or sold in a store or shop
  • noun
  • Business of selling products to the public
  • verb
  • To sell at a particular price

zone

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US / zəʊn /

UK / zoʊn /

B1
  • noun
  • Area of space designated for a particular use
  • verb
  • To divide an area for a particular reason

fame

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US / feɪm /

UK / fem /

B1
  • noun
  • (Person, thing) being well-known by many people

put

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US / pʊt /

UK / pʊt /

A1
  • phrasal verb
  • to make a light stop shining by pressing or moving a switch
  • verb
  • To move or place a thing in a particular position
  • To rate something in importance or value
  • To write or say something in a certain manner

nine

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US / naɪn /

UK / naɪn /

A1
  • number
  • 9

keep

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US / ki:p /

UK / kip /

A1
  • noun
  • Large, strong tower in the middle of a castle
  • Money spent on you so you can live in a place
  • verb
  • To continue doing something; not to stop
  • To stop balls going in a goal in sports
  • To not give back or return something
  • (Of food) to not spoil or not rot
  • To take possession of something to own, e.g. a pet
  • To have and continue to hold something
  • To do something that you have promised or agreed
  • To stay in a certain place or condition
  • To maintain the rules

rather

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US / 'rɑ:ðə(r) /

UK / ˈræðɚ, ˈrɑðɚ /

A1
  • adverb
  • Somewhat; fairly; not that much

something

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US / ˈsʌmθɪŋ /

UK / ˈsʌmθɪŋ /

A1
  • adverb
  • In some degree or measure
  • noun
  • a person or thing of some value or consequence
  • pronoun
  • Thing that is not yet known or named
  • Approximately

supermarket

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US / ˈsju:pəˌmɑ:kit /

UK / ˈsupɚˌmɑrkɪt /

C2
  • noun
  • Self-service store selling groceries etc.

call

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US / kɔ:l /

UK / kɔl /

A1
  • noun
  • A order or request for action
  • The sound an animal makes, often when in danger
  • A correct prediction, e.g. a decision in a game
  • A short visit to a place or person
  • A decision by a referee or umpire in a game
  • verb
  • To make a request or order for action
  • (Animal) to make sounds to warn of danger
  • To announce the date of an election
  • To make a judgment about something
  • To give someone or something a name
  • To guess in advance the result or outcome
  • To visit a place or person for a short time
  • To phone someone
  • To speak, announce or shout in a loud voice

lemon

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US / 'lemən /

UK / ˈlɛmən /

B2
  • noun
  • Badly made or poorly functioning product
  • Small yellow fruit with sour juice

owner

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US / ˈəʊnə(r) /

UK / ˈoʊnə(r) /

A1
  • noun
  • Person who owns or has something

where

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US / hwɛə /

UK / hwɛr, wɛr /

A1
  • conjunction
  • At or in the place which
  • In whatever place
  • pronoun
  • Word you use to ask the location of something

and

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US / ənd /

UK / ənd, ən,ænd /

A1
  • conjunction
  • Used to refer to two or more things
  • Plus; in addition; on top of that
  • Used to introduce an action that follows another

base

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US / beɪs /

UK / bes /

A2
  • noun
  • Place military personnel live, train, and operate
  • Bottom part of an object that touches a surface
  • Unit of counting, e.g. 10 for counting
  • Most important idea or ingredient to add others
  • Origin or start from which something came
  • Main place where an organization or a person works
  • verb
  • To use as the starting point or origin for
  • To have as the main location for (company, etc.)

hike

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US / haɪk /

UK / haɪk /

B1
  • noun
  • Large and unexpected increase in price, level etc.
  • A long walk in mountains, etc. for exercise
  • Long walk, often in a rural area, for exercise
  • verb
  • To make a large and unexpected increase in a price
  • To take a long walk in mountains etc. for exercise

hopefully

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US / ˈhəʊpfəli /

UK / ˈhopfəli /

A2
  • adverb
  • In a manner wishing something to happen

labour

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US / 'leɪbə(r) /

UK / ˈlebɚ /

A1
  • noun
  • Physical process by which a baby is born
  • The people with work in a community
  • A left-wing political party in some countries
  • (Physically challenging) work
  • All of the workers in a country, specific company
  • verb
  • To struggle to do something because it's difficult
  • To work hard (often physically) for many hours

lot

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US / lɒt /

UK / lɑt /

A1
  • noun
  • What happens to a person in life from chance; fate
  • A group of people seen together
  • Item for sale at an auction
  • Small area of land used for a purpose e.g. parking

regional

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US / ˈri:dʒənl /

UK / ˈridʒənəl /

B1
  • adjecitve
  • Of a particular area, not the whole of a country

federation

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US / ˌfedəˈreɪʃn /

UK / ˌfɛdəˈreʃən /

C1
  • noun
  • Group of organizations joined together

flooding

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US / flʌdɪŋ /

UK / flʌdɪŋ /

B1
  • verb
  • To quickly appear unexpectedly and in volume
  • (Of liquid) to fill or cover something completely

from

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US / frəm /

UK / frʌm, frɑm,frəm /

A1
  • preposition
  • Starting at a particular place, time or level

out

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US / aʊt /

UK / aʊt /

A1
  • adverb
  • No longer stylish (e.g. fashion)
  • Away from home, business, or the usual place
  • In a direction/movement away from inside or center
  • noun
  • Act when a batter cannot continue playing
  • verb
  • To tell people a secret

over

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US / 'əʊvə(r) /

UK / ˈovɚ /

A1
  • adverb
  • Finished; no longer happening
  • Towards the ground/away from a standing position
  • noun
  • A set of six consecutive balls bowled in cricket
  • other
  • Finished
  • preposition
  • Showing the relation when a thing is above another
  • On or covering something
  • Above or across something
  • More than you need
  • From one side to the other
  • In the direction of; toward

hang

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US / hæŋ /

UK / hæŋ /

A2
  • verb
  • To attach a picture, photograph etc. onto a wall
  • To float, move softly, or remain in the air
  • To kill by putting a rope around neck and dropping
  • To remain undecided, unsolved or unclear

most

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US / məʊst /

UK / most /

A1
  • adverb
  • Very; extremely
  • Greatest possible degree
  • pronoun
  • Nearly all of something

meet

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US / mi:t /

UK / mit /

A1
  • noun
  • Sporting competition e.g. swimming
  • verb
  • To provide something that is necessary
  • To come together at a certain time or place

all

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US / ɔ:l /

UK / ɔl /

A1
  • adverb
  • Completely; totally
  • determiner
  • Being every one of something
  • pronoun
  • 100% of something; the complete amount

produce

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US / prə'dju:s /

UK / prəˈdus, -ˈdjus, pro- /

A1
  • noun
  • Fresh foods such as fruits and vegetables
  • verb
  • To grow something naturally
  • To make something appear
  • To manufacture something using machines
  • To control the making a movie or television show

top

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US / tɒp /

UK / tɑp /

A1
  • adjecitve
  • Being good or great; excellent
  • Being the most in degree or quality
  • noun
  • Item of clothing covering shoulders to waist, hips
  • A cover or lid
  • Part (e.g. road) that is the furthest away
  • Highest or upper part or point of something
  • Best or highest status or position
  • Flat upper surface or edge of an object
  • Child's toy that spins on its point
  • Upper section or leaves of fruits and vegetables
  • Winning in a sport or contest
  • verb
  • To be higher or larger than a specific value
  • To arrive at the highest point of something
  • To put a cover or layer or over something
  • To kill; murder
  • To hold the highest position on a list
  • To be more important, successful or better than
  • To beat someone or win at a game

who

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US / hu: /

UK / hu /

A1
  • pronoun
  • Which person
  • Used to introduce information about people

tin

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US / tɪn /

UK / tɪn /

A2
  • noun
  • Metal container used for storing e.g. food
  • Metal that cans are often made from
  • Soft, shiny, white blue metal, with various uses

work

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US / wɜ:k /

UK / wɚk /

A1
  • adjecitve
  • Activity completed in order to make money
  • noun
  • The product of some artistic or literary endeavor
  • Everything created by an author, artist, musician
  • Activity you do in order to make money
  • Place of employment
  • Final product or result of a some labor or effort
  • verb
  • To bring into a specific state of success
  • To be functioning properly, e.g. a car
  • To do your job in your company or workplace
  • To make an effort to do something
  • To operate a machine or device

penny

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US / ˈpeni /

UK / ˈpɛni /

B1
  • noun
  • Person's name
  • Small coin worth 1/100th of a pound
  • A small amount of British money

take

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US / teɪk /

UK / tek /

A1
  • noun
  • Filming of a single scene for TV or the movies
  • verb
  • To accept something that is offered
  • To use a method of traveling, e.g. a bus or train
  • To use a camera to make (a photo)
  • To pick up something and go away with it
  • To study a subject in school
  • To attempt to pass (an exam)
  • To require a certain amount of time, money, space

boot

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US / bu:t /

UK / but /

A2
  • noun
  • Footwear covering your foot and part of your leg
  • verb
  • To kick something, e.g. ball into goal
  • To start the operating system on a computer

customer

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US / ˈkʌstəmə(r) /

UK / ˈkʌstəmɚ /

A2
  • noun
  • Someone who buys goods or services from a business

imperfection

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US / ˌɪmpəˈfekʃn /

UK / ˌɪmpərˈfekʃn /

B1
  • noun
  • Something that makes something less than perfect

look

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US / lʊk /

UK / lʊk /

A1
  • noun
  • Person's beauty or physical attractiveness
  • Particular style of dress, clothes, or appearance
  • The way someone, something appears to be
  • Act of searching for or examining something
  • verb
  • To appear to be; seem

pay

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US / peɪ /

UK / pe /

A1
  • noun
  • Money you receive from your job, work, etc.
  • verb
  • To give money for goods or work done
  • To give (attention, respect, etc.) to
  • To be punished or suffer for something you did
  • To make (a visit) to a person or place

excuse

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US / ɪk'skju:s /

UK / ɪkˈskjuz /

A2
  • noun
  • Note explaining why someone cannot do or attend
  • Reason why you did or didn't do something
  • verb
  • To allow someone not to do (jury service, etc.)
  • To explain acting in a bad or impolite manner
  • To forgive someone for something bad or impolite

list

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US / lɪst /

UK / lɪst /

A1
  • noun
  • Lean of a boat to one side
  • Series of written names, words or numbers
  • verb
  • To lean to one side, like a boat or ship
  • To present for sale for a specific price
  • To write a series of names, words, or numbers

arbitrary

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US / ˈɑ:bitrəri /

UK / ˈɑrbɪˌtrɛri /

B1
  • adjecitve
  • (Of decisions) unsupported; without any evidence

their

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US / ðɛː /

UK / ðer /

A1
  • determiner
  • Belonging to them

way

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US / weɪ /

UK / we /

A1
  • adverb
  • Used to emphasize the amount of something
  • noun
  • Particular aspect of something being thought about
  • One of various choices that could be made
  • Particular existing condition or state
  • (Often long) distance or length of time
  • How something is done
  • Route to go to a place
  • Small street
  • Usual behavior, emotions or habits of someone

everything

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US / 'evrɪθɪŋ /

UK / ˈɛvriˌθɪŋ /

A1
  • pronoun
  • All of the things mentioned

grower

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US / 'ɡrəʊə(r) /

UK / 'ɡroʊr /

B1
  • noun
  • Someone whose job it is to grow plants for food

they

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US / ðeɪ /

UK / ðe /

A1
  • pronoun
  • Two or more people, animals, or things

both

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US / bəuθ /

UK / boθ /

A1
  • determiner
  • Used to refer to two things at the same time
  • pronoun
  • Used to refer to two things at the same time

change

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US / tʃeɪndʒ /

UK / tʃendʒ /

A1
  • noun
  • Exchange of one set of clothes for another
  • Money in the form of coins instead of paper
  • Money returned after giving too much
  • Act of making or becoming something else
  • verb
  • To exchange one set of clothes for another
  • To exchange one kind of money for another
  • To replace something with another thing
  • To make or become something else
  • To go from one train, bus, etc. and go to another

big

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US / bɪɡ /

UK / bɪɡ /

A1
  • adjecitve
  • Popular
  • Serious
  • Large

margin

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US / ˈmɑ:dʒɪn /

UK / ˈmɑ:rdʒən /

B1
  • noun
  • Edge of an area
  • Edge or border of a page on above, below
  • Profit; money left over after all costs

menu

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US / ˈmenju: /

UK / ˈmɛnju, ˈmenju /

A1
  • noun
  • List of dishes available at a restaurant
  • List of items to select from on computer screen

might

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US / maɪt /

UK / maɪt /

A1
  • other
  • Used to politely request an action
  • Used to express that something could happen
  • Power, strength, force or influence

little

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US / 'lɪtl /

UK / ˈlɪtl /

A1
  • adjecitve
  • Being short in length of time
  • Not great in size, amount, or degree; small
  • Being very young or younger than others
  • adverb
  • By an amount or degree that is not very much
  • Not often; rarely
  • noun
  • A person's name

the

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US / ðə /

UK / ðə /

A1
  • article
  • Used to refer to something already mentioned
  • Used to show there is only one of something
  • determiner
  • Used to describe all of a family

fruit

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US / fru:t /

UK / frut /

A1
  • noun
  • Result or product of something
  • Food that grows on a tree or bush, usually sweet
  • verb
  • To grow e.g. apples, bananas, as a plant or a tree

shop

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US / ʃɒp /

UK / ʃɑ:p /

A1
  • noun
  • Place to learn how to fix or make things; class
  • Place where things are fixed or repaired, e.g. cars
  • Place which sells things
  • verb
  • To look for or buy goods or services

this

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US / ðɪs /

UK / ðɪs /

A1
  • adjecitve
  • Used to indicate something already been discussed
  • Used to indicate something happening around now
  • adverb
  • An indication by a physical motion or gesture
  • A specific amount of
  • determiner
  • Person, thing, or idea near you
  • pronoun
  • Person, thing that has already been discussed

make

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US / meɪk /

UK / mek /

A1
  • noun
  • Product made by a particular company; brand
  • verb
  • To arrange or prepare something e.g. dinner
  • To get to (a place) on time
  • To gain the status of (teacher, lawyer, etc.)
  • To create something by putting things together
  • To earn a certain amount of money at a job
  • To cause or force a person to do something
  • To cause something to happen or be formed

bad

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US / bæd /

UK / bæd /

A1
  • adjecitve
  • Not good; wrong
  • Lacking in good morals; evil
  • No longer fresh; spoiled

monopolize

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US / məˈnɒpəlaɪz /

UK / məˈnɑːpəlaɪz /

B2
  • verb
  • To completely control so others cannot share

season

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US / ˈsi:zn /

UK / ˈsizən /

A1
  • noun
  • One of Spring, Summer, Autumn (Fall) and Winter
  • Time of year when something usually happens
  • verb
  • To add pepper and salt to something
  • To prepare wood for use by allowing it to dry

transport

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US / ˈtrænspɔ:t /

UK / ˈtrænspɔ:rt /

A2
  • noun
  • Very strong uncontrollable emotion, e.g. delight
  • Vehicle used to take soldiers to other places
  • verb
  • To carry things from one place to another
  • To cause to feel you are in a previous time

welcome

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US / 'welkəm /

UK / ˈwɛlkəm /

A1
  • adjecitve
  • Being what was wanted or needed
  • noun
  • Friendly greeting to someone who has arrived
  • verb
  • To greet someone who has just arrived
  • To accept or receive something happily and gladly

frozen

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US / 'frəʊzn /

UK / ˈfroʊzn /

A2
  • adjecitve
  • Hard, solid because it is below zero degrees
  • verb
  • To store an item of food in a cold place
  • To make someone to not want to communicate
  • To stop moving and be still; stay the same

mate

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US / meɪt /

UK / met /

B1
  • noun
  • A friend who you work, live, or go to school with
  • Partner in a (sexual) relationship
  • One of a matched pair e.g. a shoe or glove
  • A kind of officer on a ship
  • other
  • Person your wish to, or are married to
  • verb
  • To pair a male and female so they have children
  • To join or fit two things together

man

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US / mæn /

UK / mæn /

A1
  • noun
  • Humans in general, including male and female
  • An adult male human being
  • Male who acts in a masculine way; not like a woman
  • verb
  • To control or operate (a machine); be in charge of
  • To operate a machine (a boat, etc.)

price

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US / praɪs /

UK / praɪs /

A1
  • noun
  • Person's name
  • Cost of something in money
  • verb
  • To determine or set the cost of something

cheap

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US / tʃi:p /

UK / tʃip /

A1
  • adjecitve
  • Not costing a lot of money
  • Having a low quality or value
  • Not liking to spend money; mean; stingy

five

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US / faɪv /

UK / faɪv /

A1
  • number
  • 5

how

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US / haʊ /

UK / haʊ /

A1
  • adjecitve
  • To what degree? in what amount?
  • adverb
  • (Used to explain the way to do something)
  • exclamation
  • For what purpose or reason?
  • (Used to ask someone or something's condition)

kind

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US / kaɪnd /

UK / kaɪnd /

A1
  • adjecitve
  • In a caring and helpful manner
  • friendly and considerate
  • noun
  • One type of thing

mandarin

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US / 'mændərɪn /

UK / 'mændərɪn /

B2
  • noun
  • Official language of China
  • other
  • Small fruit from the orange family

simply

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US / ˈsɪmpli /

UK / ˈsɪmpli /

A1
  • adverb
  • In an easy or clear manner

year

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US / jə: /

UK / jɪr /

A1
  • noun
  • Unit of time equal to 12 months or 365 or 366 days
  • Used to refer to the age of a person

you

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US / jʊ /

UK / ju /

A1
  • pronoun
  • Person someone is speaking or writing to
  • Person or people in general

australian

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US / ɒˈstreɪliən /

UK / ɔˈstreljən /

A1
  • adjecitve
  • Concerning the culture and people of Australia
  • noun
  • People from Australia

perfect

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US / 'pɜ:fɪkt /

UK / ˈpɚfɪkt /

A1
  • adjecitve
  • So good it cannot be improved
  • verb
  • To do something so well, it cannot be done better

one

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US / wʌn /

UK / wʌn /

A1
  • pronoun
  • You; we; people in general; someone
  • The thing or person previously referred to
  • adjecitve
  • Used to refer to people generally
  • Being a strong example of (something mentioned)
  • number
  • Number 1

open

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US / 'əʊpən /

UK / ˈopən /

A1
  • adjecitve
  • Available for use; accessible
  • Not being hidden; available for others to see
  • Being available for customers to enter or use
  • Allowing everyone to use or take part in
  • Not secret anymore
  • Not closed or shut
  • Willing to accept new ideas and thoughts
  • noun
  • Name for a tennis or golf competition
  • verb
  • To make accessible or able to be used, e.g. road
  • To start the activities or services of a business
  • To make a space or hole appear in something
  • To move or change so that it is no longer closed
  • To start something, e.g. a new business

than

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US / ðən /

UK / ðən /

A1
  • conjunction
  • Used to compare two things that are not equal

charge

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US / tʃɑ:dʒ /

UK / tʃɑrdʒ /

A2
  • noun
  • An attack by running quickly toward someone
  • A price for a service or goods
  • When a battery has a certain amount of electricity
  • Amount of money you pay for a service
  • verb
  • To run quickly toward someone to attack them
  • To ask for money as a price for a service or goods
  • To put electricity in a battery
  • To give responsibility to take care of or manage
  • To state that someone has committed a crime

per

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US / pə(r) /

UK / pɚ /

A2
  • preposition
  • In the manner directed or suggested
  • For each; during each

ask

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US / ɑ:sk /

UK / æsk /

A1
  • verb
  • To say to someone that you want something

bulk

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US / bʌlk /

UK / bʌlk /

B1
  • noun
  • Most of something; majority of
  • Big size; largeness; heaviness

grow

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US / ɡrəʊ /

UK / ɡro /

A1
  • verb
  • To get bigger and more mature; make plants do this
  • To improve; to develop better skills over time
  • To develop and become bigger or taller over time

lettuce

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US / ˈletɪs /

UK / ˈlɛtəs /

A2
  • noun
  • Salad vegetable that has large thin green leaves

land

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US / lænd /

UK / lænd /

A1
  • noun
  • Region or country
  • Earth; the ground
  • verb
  • To arrive or cause a boat to arrive at the shore
  • To obtain or get something that you wanted
  • To (cause to) come down to the ground safely
  • To cause to arrive in a specific place or state

start

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US / stɑ:t /

UK / stɑrt /

A1
  • noun
  • First time or place that a thing exists; beginning
  • First opportunity to achieve something, e.g. a job
  • Sudden action or movement because you are scared
  • other
  • Beginning of something in place or time
  • verb
  • To do, be or happen for the first time; begin
  • To turn something on

unaffordable

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US / ˌʌnə'fɔ:dəbl /

UK / ˌʌnə'fɔ:rdəbl /

B1
  • adjecitve
  • Too expensive to be afforded

well

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US / wel /

UK / wɛl /

A1
  • adjecitve
  • Being in a fortunate, good condition or state
  • Healthy and in good condition
  • adverb
  • In an acceptable, proper, or successful manner
  • In a complete, total, or full manner
  • A great and considerable degree
  • In a successful way, in a good or satisfactory way
  • exclamation
  • Used to begin or continue a particular statement
  • Used to show you want to start saying something
  • Used to express that you are waiting for a reply
  • You say this to change the topic of a conversation
  • Used to indicate you are making a final remark
  • noun
  • Long deep hole in the ground to get water
  • verb
  • To cause your eyes to fill with tears

vegetable

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US / ˈvedʒtəbl /

UK / ˈvɛdʒtəbəl, ˈvɛdʒɪtə- /

A1
  • adjecitve
  • Made from plants such as tomato, lettuce, carrots
  • noun
  • Plant that is raised and eaten as food

mount

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US / maʊnt /

UK / maʊnt /

B2
  • noun
  • An attachment used to keep something in place
  • Title of a specific mountain
  • Horse that someone is riding
  • verb
  • To attach something to something else
  • To set a picture, jewel etc. in
  • To sit on a horse or bike in order to ride it
  • To climb a mountain
  • To organize an exhibition, race etc.
  • To start (an attack) against an enemy

those

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US / ðəʊz /

UK / ðoz /

A1
  • determiner
  • The people or things we are talking about
  • pronoun
  • The objects far from the speaker

stable

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US / 'steɪbl /

UK / ˈstebəl /

A2
  • adjecitve
  • In a position where something does not fall over
  • Having a chemical state that is not easily changed
  • Reacting in an even way; having good mental health
  • In good condition, and not likely to deteriorate
  • noun
  • Group of racing horses that belong to one owner
  • verb
  • To put horses in a stable

green

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US / gri:n /

UK / ɡrin /

A1
  • adjecitve
  • Color of young leaves
  • Covered with vegetation, e.g. grass
  • Concerned about protecting the environment
  • The color of young leaves
  • Lacking in experience/knowledge due to being young
  • Being not fully grown or ripe, as in fruit
  • noun
  • Large grassy area
  • used as a part of a name of a place (UK)

purchase

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US / ˈpɜːtʃəs /

UK / ˈpɜːrtʃəs /

A2
  • noun
  • Something that you bought
  • Strong hold on something; grip
  • verb
  • To buy something; to get by paying money for it

for

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US / fə(r) /

UK / fɔr,fə /

A1
  • preposition
  • Used to show the purpose, or need of something

consumer

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US / kənˈsju:mə(r) /

UK / kənˈsumɚ /

A2
  • noun
  • Person who buys goods or services

just

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US / dʒʌst /

UK / dʒʌst /

A1
  • adjecitve
  • Proper or appropriate; as is deserved
  • Doing or being what is right or fair
  • Legally correct; having enough evidence
  • adverb
  • Almost; nearly
  • Exactly at the time of
  • Exactly (the same as, like)

line

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US / laɪn /

UK / laɪn /

A1
  • noun
  • Border that divides two places or regions
  • Long crease in the skin, often from age
  • Mark that is long, straight and very thin
  • Row of words, letters or numbers that are written
  • Telephone connection
  • People waiting one behind the other; queue
  • Long thin wire, e.g. for electrical signal
  • verb
  • To put material along the inside of something

vicky

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US / ˈvɪki /

UK / ˈvɪki /

A1
  • Introduction to Video Content
  • In the viral video titled 'Viral foul-mouthed grocer's message for shoppers', we are introduced to Johnny Kapuris, the owner of a fruit and vegetable shop called Kapuris Land. Known for his loud and angry demeanor, Kapuris is on a mission to fight against inflation and what he believes is the unfair pricing of supermarkets. In his shop, inflation doesn't exist as he offers affordable prices for his customers. Through his passionate rants and stunts, Kapuris has gained a substantial following on social media, with shoppers even traveling miles just to meet him. His business model focuses on providing a balance between expensive and affordable items, ensuring that his customers have a variety of options. While his competitors have raised their prices due to inflation, Kapuris has managed to keep his prices low. He explains that he is willing to sacrifice his profit margin on certain items to provide the best prices for his customers. This dedication to keeping prices low has made him a favorite among shoppers who are feeling the impact of rising fruit and vegetable costs. Consumers are now having to adapt their shopping habits, either substituting or going without certain items due to the soaring prices. Kapuris Land is seen as a beacon of hope for those seeking affordable produce in these challenging times.
  • Subtitles section
  • He's loud, angry, and isn't going to be silenced.
  • Fruit and veg shop owner Johnny Kapuris is on a warpath against inflation.
  • And he says the supermarkets are taking us all for a ride.
  • Welcome to Kapuris Land, f**k.
  • He calls himself the king, and this is his land.
  • Welcome to Kapuris Land.
  • A corner store greengrocer where inflation doesn't exist.
  • We've got some beautiful Mount Barker strawberries for $4.99 a punnet.
  • Johnny Kapuris is your local foul-mouthed fruiterer with a lot to say about how you shop.
  • You want f**k $12.99 a friggin' kilo.
  • Stunts and rants take Johnny from nine to five.
  • He's using inflation for an excuse to jack their f**king prices up like c**t.
  • His social media fame growing alongside his customer base.
  • Shoppers driving miles just to meet the man behind the viral veggie videos.
  • We came all the way up here to see you, mate.
  • You know what I'm saying, bro?
  • Come and support people who are supporting the community.
  • My business model is if there's 10 things that are really expensive in my shop, I'll make sure there's 20 things that are cheaper.
  • The self-proclaimed fruit ninja has managed to keep Iceberg Lettuce on the menu.
  • His prices staying low as his competitors go sky high.
  • My lettuce at worst case scenario did go to $8.99, but it was costing me $7, you know?
  • So what I've done, when items go right up, I sacrifice margin on that item.
  • Things that I used to buy like $5 per kilo, now it's like $16.
  • Vicky with a boot full of fruit and veg, but it's a fresh food haul that wasn't on her shopping list.
  • I didn't buy any lettuces today, and I usually buy a lot of lettuces.
  • Consumers are being forced to change how they shop, substituting or going without as the cost of fruit and vegetables soar.
  • I'm buying more tinned food, sort of vegetables, and frozen rather than fresh.
  • But we're going to have to change how we do things with the food.
  • Well, it's just crazy.
  • Who's got $10 to pay for lettuce?
  • I feel like asking if I can put one on the lay-by.
  • But Johnny reckons consumers are getting taken for a ride.
  • I buy a lot of produce in bulk.
  • For example, mandarins, lemons, apples.
  • It saves the grower on that packing charge.
  • Johnny Capira says his store here in Adelaide's north-eastern suburbs is an inflation-free zone.
  • And if shoppers want to save a penny, they should start supporting their local green grocer.
  • Shoppers, consumers, they need to open their eyes to say, well, hang on a minute, we need to look after the independents.
  • Because once the independents are all gone, and the chains take over, they can monopolise all their prices.
  • You might be thinking, how does he do it?
  • A portion of Johnny's produce is rejected by the big chains.
  • It can be a little smaller with imperfections, but tastes just as good.
  • So if the tomato is big or small, does it still taste like a tomato?
  • Of course it does.
  • Emma Germano, president of the Victorian Farmers Federation.
  • So in our retail shop, we buy apples in bulk and then we repackage them ourselves.
  • They're not the perfect size, but the perfect size is something that's kind of arbitrary.
  • A culmination of factors on top of regional flooding causing the unaffordable price hikes.
  • Fuel costs, fertiliser costs, costs of labour, costs of transport, all of those things have gone up.
  • Emma says farmers aren't profiting from a $12-a-head lettuce.
  • Instead, they're scared.
  • At that point, consumers simply stop purchasing because the product has become too expensive.
  • But there is always something sprouting, seasonal purchasing going out of season.
  • In most cases with vegetable lines, we've worked out how to grow everything around Australia so that consumers can have it 12 months of the year.
  • Hopefully it gets better.
  • And it will.
  • We'll probably start to see those prices maybe become more stable, so that'll be around September.
  • While the wait is on to September, the advice is shop Australian, shop around, and shop with both eyes open.
  • Open your eyes.
  • Open your eyes.