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Augmented Reality: Is this the future of fashion? | ITV News

Video vocabulary

element

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US / 'elɪmənt /

UK / ˈɛləmənt /

A2
  • noun
  • Essential or particular part of something

get

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US / ɡet /

UK / ɡɛt /

A1
  • verb
  • To become affected by illness or disease
  • To begin to feel or understand an emotion or idea
  • To send or bring someone or something home, etc.
  • To go somewhere to obtain something
  • To (cause to) do a particular thing
  • To obtain, receive or be given something
  • To currently have
  • To prepare for use
  • To understand something being said or read

medium

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US / 'mi:dɪəm /

UK / ˈmidiəm /

A2
  • noun
  • Method of expressing ideas or feelings
  • Something available in a middle size or condition
  • Person who claims to communicate with the dead

statistically

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US / stə'tɪstɪklɪ /

UK / stə'tɪstɪklɪ /

B1
  • adverb
  • With respect to statistics

virtually

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US / ˈvɜ:tʃuəli /

UK / ˈvɚtʃuəli /

B1
  • adverb
  • In an almost complete or entire manner

about

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US / ə'baʊt /

UK / əˈbaʊt /

A1
  • adverb
  • To be ready to; going to
  • Nearly; approximately; roughly
  • Near; next to; close to
  • In every direction; in the area of
  • preposition
  • Concerning or of (a topic)

care

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US / keə(r) /

UK / kɛr /

A1
  • noun
  • Treatment you receive for your health or safety
  • Something that a person worries about
  • verb
  • To feel interest, concern, or worry
  • To look after someone or something

different

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US / ˈdɪfrənt /

UK / ˈdɪfrənt /

A1
  • adjecitve
  • Not of the same kind; unlike other things

even

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US / 'i:vn /

UK / ˈivən /

A1
  • adjecitve
  • Being equal in influence, power, possibility etc.
  • Being divided equally or fairly
  • (Of teams/contest) with similar chances of success
  • Smooth, level, or regular
  • Can be divided by 2; ending in 2, 4, 6, 8, or 0
  • At a regular, equally steady manner
  • Remaining steady and unchanging
  • adverb
  • (When this is surprising) as well; too
  • (Used to compare two things/stress the difference)
  • verb
  • To make something level; to flatten
  • To make something equal

eventually

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US / ɪˈventʃuəli /

UK / ɪˈvɛntʃuəli /

A2
  • adverb
  • After a long time; after many attempts; in the end

like

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US / laɪk /

UK / laɪk /

A1
  • adjecitve
  • Being equal in status or kind to something else
  • Similar; the same
  • adverb
  • For example
  • preposition
  • Used as a filler; used to ad emphasis
  • In a way similar to the way something is done
  • Such as; for example
  • verb
  • To want to
  • To find something pleasing; to prefer something

people

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US / 'pi:pl /

UK / ˈpipəl /

A1
  • noun
  • Persons sharing culture, country, background, etc.
  • Men, Women, Children

that

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US / ðæt /

UK / ðæt, ðət /

A1
  • adjecitve
  • The person or thing being talked about
  • Used to identify something both the speakers know
  • adverb
  • Used to reinforce adjectives and adverbs
  • To such a degree
  • conjunction
  • Used to connect a noun clause
  • Used to introduce an adverbial clause
  • Used to introduce a noun clause
  • determiner
  • Used as a noun to refer to something
  • pronoun
  • Referring an object far away
  • Used to refer to the relative pronoun ‘which’

what

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US / wɒt /

UK / hwɑt, hwʌt, wɔt, wʌt,hwət, wət /

A1
  • pronoun
  • Thing or things that; the same kind as
  • Used to emphasize something you are about to say
  • adjecitve
  • Used to refer to a particular amount, or number
  • Used to place emphasis on a particular quality
  • adverb
  • To a certain degree
  • determiner
  • Question words used for asking for information
  • exclamation
  • Used to express excitement, shock, or surprise
  • Used to ask people to repeat something they said

case

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US / keɪs /

UK / kes /

A1
  • noun
  • Container used to carry things, e.g. clothes
  • Set of facts about a crime
  • Set of facts about an event
  • Example or instance of something
  • verb
  • To find out about a place, as in planning to steal

find

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US / faɪnd /

UK / faɪnd /

A1
  • noun
  • Object discovered by chance
  • Things that have been discovered from searching
  • verb
  • To become aware of something that is happening
  • To discover or meet by chance
  • To decide if someone is guilty of a crime, or not
  • To learn through study, research, or effort
  • To discover something by looking for it

great

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US / ɡreɪt /

UK / ɡret /

A1
  • adjecitve
  • Very large in size
  • Very important
  • Very good; fantastic; wonderful
  • adverb
  • Very good; better than before
  • noun
  • Successful and well-admired person

mean

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US / mi:n /

UK / min /

A1
  • adjecitve
  • Being good at
  • Nasty; unkind
  • Not liking to spend money; cheap; stingy
  • noun
  • Average of a set of numbers
  • verb
  • To express a particular idea or thought
  • To intend to do something in particular
  • To have a particular meaning or value

include

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US / ɪnˈklu:d /

UK / ɪnˈklud /

A1
  • verb
  • To make someone, something part of a group

then

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US / ðen /

UK / ðɛn /

A1
  • adverb
  • A time that is not now
  • Following another thing in time or arrangement
  • Following on reasonably from what was just stated
  • At that time, not now

environmentally

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US / ɪnˌvaɪrən'mentəlɪ /

UK / ɪnˌvaɪrən'mentəlɪ /

A2
  • adverb
  • So as to affect the environment/the natural world

place

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US / pleɪs /

UK / ples /

A1
  • noun
  • Particular location, area or region
  • verb
  • To put someone in a particular type of situation
  • To put something in a certain location or position

each

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US / i:tʃ /

UK / itʃ /

A1
  • determiner
  • Every one of two or more things
  • pronoun
  • Per one person or thing

happen

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US / 'hæpən /

UK / ˈhæpən /

A1
  • verb
  • To take place or occur

track

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US / træk /

UK / træk /

A2
  • noun
  • A circular course for running
  • Course or way someone takes, e.g. in education
  • Path in a field or a forest made by walkers
  • Often circular course laid out for car racing
  • One of multiple musical recordings on an album
  • Band surrounding the wheels of a tank
  • Metal lines that trains ride on
  • verb
  • To use marks to follow a wild animal
  • To move a certain way/follow a particular course
  • To record and examine the progress of something

yeah

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US / jeə /

UK / ˈjɛə, ˈjæə, jɛ- /

A1
  • exclamation
  • Another way of saying 'yes'

virtual

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US / ˈvɜ:tʃuəl /

UK / ˈvɚtʃuəl /

B1
  • adjecitve
  • Existing only on the internet or on a computer
  • Existing only in a digital world
  • Almost being; nearly complete

fun

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US / fʌn /

UK / fʌn /

A1
  • adjecitve
  • Amusing and enjoyable
  • noun
  • Enjoyable or amusing quality or feeling

right

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US / raɪt /

UK / raɪt /

A1
  • adjecitve
  • Correct or true
  • The south side of you looking at the rising sun
  • adverb
  • Exactly in a place or time
  • Being appropriate for a particular event
  • In a straight or direct manner
  • noun
  • Something you are legally or morally allowed to do
  • Ideal of what is just and good
  • Political view based on conservatism
  • verb
  • To fix something previously wrong or unjust
  • To make upright, as a boat that has turned over

stay

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US / steɪ /

UK / ste /

A1
  • noun
  • Legal order to stop or delay an action
  • Strong rope or wire that supports a ship's mast
  • Period of time spent living in or visiting a place
  • verb
  • To keep trying without giving up
  • To remain in the same place and not move away
  • To spend time visiting a place or someone's home

york

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US / jɔ:k /

UK / jɔrk /

A1
  • proper noun
  • A city in northern England, on the Ouse River; population 136,900 (est. 2009).
  • A commercial and industrial city in southeastern Pennsylvania; population 40,097 (est. 2008).
  • The southwestern tip of Hayes Peninsula, on Baffin Bay in Greenland. It served as a base for US expl

all

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US / ɔ:l /

UK / ɔl /

A1
  • adverb
  • Completely; totally
  • determiner
  • Being every one of something
  • pronoun
  • 100% of something; the complete amount

return

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US / rɪ'tɜ:n /

UK / rɪ'tɜ:rn /

A1
  • adjecitve
  • Do again; repeated
  • noun
  • Faulty or unwanted product sent back to a company
  • Enter key; the main key on the computer keyboard
  • Profit made as a result of a business activity
  • Process of going back to a previous way or state
  • verb
  • To hit something back to the other player or team
  • To come back after being away from somewhere
  • To repay someone's actions, kindness etc.
  • To put, bring, take, give, or send something back
  • To occur again

device

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US / dɪˈvaɪs /

UK / dɪˈvaɪs /

A2
  • noun
  • Object, machine, or equipment for a specific use
  • Method of doing something; a way

they

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US / ðeɪ /

UK / ðe /

A1
  • pronoun
  • Two or more people, animals, or things

bit

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US / bɪt /

UK / bɪt /

A1
  • noun
  • Device put in a horse's mouth to control it
  • Small piece of something
  • verb
  • (E.g. of fish) to take bait and be caught

customer

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US / ˈkʌstəmə(r) /

UK / ˈkʌstəmɚ /

A2
  • noun
  • Someone who buys goods or services from a business

look

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US / lʊk /

UK / lʊk /

A1
  • noun
  • Person's beauty or physical attractiveness
  • Particular style of dress, clothes, or appearance
  • The way someone, something appears to be
  • Act of searching for or examining something
  • verb
  • To appear to be; seem

nice

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US / naɪs /

UK / naɪs /

A1
  • adjecitve
  • Being attractive or of high quality or value
  • Good or enjoyable
  • Being kind or friendly

snap

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US / snæp /

UK / snæp /

B1
  • noun
  • An informal word for a photograph
  • verb
  • To close your mouth quickly like biting something
  • To break something dry and thin, e.g. a branch
  • To lose control of your emotions; get angry

audience

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US / ˈɔ:diəns /

UK / ˈɔdiəns /

A2
  • noun
  • Group of people attending a play, movie etc.

post

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US / pəʊst /

UK / post /

A1
  • noun
  • Message delivered or shared in an online group
  • Piece of wood, metal in the ground for support
  • Job or position within an organization or company
  • Place where a soldier, etc. is ordered to go
  • verb
  • To send a letter or package using stamps
  • To share a message on an internet discussion group
  • To send a soldier somewhere to do a job
  • To put a message in public for everyone to see

debut

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US / 'deɪbju: /

UK / deˈbju, ˈdeˌbju /

B1
  • noun
  • First performance, appearance, e.g. of opera star

design

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US / dɪˈzaɪn /

UK / dɪˈzaɪn /

A1
  • noun
  • The way something is planned, to fulfill a purpose
  • verb
  • To plan in a particular way to fulfill a purpose
  • To think of a plan

move

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US / mu:v /

UK / muv /

A1
  • noun
  • Act of moving a playing piece in chess, etc.
  • An action; doing something
  • Step taken to achieve a goal
  • verb
  • To cause someone to have certain emotions
  • To cause something to change to a different place
  • To change where people live or a business operates
  • To take action to do or achieve something

their

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US / ðɛː /

UK / ðer /

A1
  • determiner
  • Belonging to them

way

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US / weɪ /

UK / we /

A1
  • adverb
  • Used to emphasize the amount of something
  • noun
  • Particular aspect of something being thought about
  • One of various choices that could be made
  • Particular existing condition or state
  • (Often long) distance or length of time
  • How something is done
  • Route to go to a place
  • Small street
  • Usual behavior, emotions or habits of someone

take

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US / teɪk /

UK / tek /

A1
  • noun
  • Filming of a single scene for TV or the movies
  • verb
  • To accept something that is offered
  • To use a method of traveling, e.g. a bus or train
  • To use a camera to make (a photo)
  • To pick up something and go away with it
  • To study a subject in school
  • To attempt to pass (an exam)
  • To require a certain amount of time, money, space

change

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US / tʃeɪndʒ /

UK / tʃendʒ /

A1
  • noun
  • Exchange of one set of clothes for another
  • Money in the form of coins instead of paper
  • Money returned after giving too much
  • Act of making or becoming something else
  • verb
  • To exchange one set of clothes for another
  • To exchange one kind of money for another
  • To replace something with another thing
  • To make or become something else
  • To go from one train, bus, etc. and go to another

hold

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US / həʊld /

UK / hold /

A1
  • noun
  • Section of a ship or plane used for storing things
  • Influence or power held over someone
  • Place of support for hands or feet when climbing
  • verb
  • To agree to keep something for someone
  • To have the capacity to support/contain something
  • To control an area and protect it from attack
  • To not allow someone to leave a place
  • To cause an event to happen at a place or time
  • To use hands or arms to carry or keep something
  • To have a specific quality or property
  • To keep an image, belief or feeling in your mind
  • To have or own something
  • To wait before being able to talk on the phone
  • To limit the movement of someone in a sport

lens

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US / lenz /

UK / lɛnz /

B1
  • noun
  • Structure in the eye or camera that focuses light
  • other
  • Pieces of glass or plastics to improve vision

show

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US / ʃəʊ /

UK / ʃo /

A1
  • noun
  • False display of love, emotion or action
  • An event for displaying or promoting goods
  • Play, opera or theater production
  • Presentation that is broadcast on TV or radio
  • verb
  • To be easily seen or displayed
  • To display your emotions or feelings
  • To let someone see something; display
  • To explain or teach how something is done
  • To lead someone somewhere; point them to something
  • To prove something to be true, correct
  • To reveal or allow something to be seen

movement

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US / ˈmu:vmənt /

UK / ˈmuvmənt /

A2
  • noun
  • Part of a piece of classical music
  • Group with a shared interest or goal
  • Group sharing the same idea to change society, art
  • Action you do when exercising, e.g. in a gym
  • Part of a piece of music

pretty

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US / 'prɪtɪ /

UK / ˈprɪti /

A1
  • adjecitve
  • Being attractive to the eye in a simple way
  • adverb
  • Very; to a great degree

speed

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US / spi:d /

UK / spid /

A2
  • noun
  • How fast or slow something is or is done
  • verb
  • To move quickly when completing an action
  • To drive a vehicle faster than laws allow

for

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US / fə(r) /

UK / fɔr,fə /

A1
  • preposition
  • Used to show the purpose, or need of something

short

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US / ʃɔ:t /

UK / ʃɔrt /

A1
  • adverb
  • Less than what is needed
  • Suddenly stopping what you are saying or doing
  • verb
  • (Of electric circuit) to spark because faulty
  • adjecitve
  • Measuring a small distance
  • Happening for a small amount of time
  • Unfriendly or rude

through

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US / θru: /

UK / θru /

A2
  • adjecitve
  • having finished using or doing something
  • adverb
  • From the beginning of something until the end
  • preposition
  • Over, in, across an entire thing or place
  • Allowing you to pass between, or to
  • By a particular way or process; by the use of

time

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US / taɪm /

UK / taɪm /

A1
  • noun
  • Speed at which music is played; tempo
  • Point as shown on a clock, e.g. 3 p.m
  • Number of hours, minutes needed to do something
  • Occasion when something happens
  • Period or occasion that something occurred
  • Period in history or the past
  • Something measured in minutes, hours, days, etc.
  • How long an event takes; duration
  • verb
  • To check speed at which music is performed
  • To choose a specific moment to do something
  • To measure how long an event takes, e.g. a race
  • To schedule something to occur at a specific moment

why

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US / waɪ /

UK / hwaɪ, waɪ /

A1
  • adverb
  • Question word to ask for a reason
  • exclamation
  • (Used to express surprise or approval)

benefit

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US / 'benɪfɪt /

UK / ˈbɛnəfɪt /

A2
  • noun
  • Good result or effect, something advantageous
  • verb
  • To have a good effect or be helpful

head

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US / hed /

UK / hɛd /

A1
  • noun
  • Counter for the number of cattle
  • Natural mental ability or intelligence
  • Leader or person with the greatest authority
  • Mind; mental ability; mental state
  • Side of a coin with a head on it
  • Top part of your body with eyes and a mouth
  • Starting point of something, e.g. a river
  • verb
  • To hit a ball with your head in a game
  • To be first or at the front or top (e.g. a list)
  • To travel or move toward a particular place; To go in a particular direction
  • To become the leader of something
  • To lead or be responsible for something

exact

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US / ɪɡ'zækt /

UK / ɪɡˈzækt /

A2
  • adjecitve
  • Completely correct; accurate; specific
  • verb
  • To get something, sometimes using force

fraction

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US / ˈfrækʃn /

UK / ˈfrækʃən /

B1
  • noun
  • Small part of something

well

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US / wel /

UK / wɛl /

A1
  • adjecitve
  • Being in a fortunate, good condition or state
  • Healthy and in good condition
  • adverb
  • In an acceptable, proper, or successful manner
  • In a complete, total, or full manner
  • A great and considerable degree
  • In a successful way, in a good or satisfactory way
  • exclamation
  • Used to begin or continue a particular statement
  • Used to show you want to start saying something
  • Used to express that you are waiting for a reply
  • You say this to change the topic of a conversation
  • Used to indicate you are making a final remark
  • noun
  • Long deep hole in the ground to get water
  • verb
  • To cause your eyes to fill with tears

cheeky

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US / ˈtʃiːki /

UK / ˈtʃiːki /

B1
  • adjecitve
  • Daring to be slightly rude, but in a funny way

fact

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US / fækt /

UK / fækt /

A1
  • noun
  • Something that is known or proved to be true

much

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US / mʌtʃ /

UK / mʌtʃ /

A1
  • adjecitve
  • Very; to a high level or degree
  • adverb
  • A lot; large amount; a high degree of
  • Nearly; basically
  • On many occasions; often
  • noun
  • A large amount; a great quantity

snapchat

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US / sneɪl /

UK / snel /

A1

designer

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US / dɪˈzaɪnə(r) /

UK / dɪˈzaɪnə /

A2
  • adjecitve
  • Describing something that has been designed
  • noun
  • Someone who creates plans to make something

those

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US / ðəʊz /

UK / ðoz /

A1
  • determiner
  • The people or things we are talking about
  • pronoun
  • The objects far from the speaker

just

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US / dʒʌst /

UK / dʒʌst /

A1
  • adjecitve
  • Proper or appropriate; as is deserved
  • Doing or being what is right or fair
  • Legally correct; having enough evidence
  • adverb
  • Almost; nearly
  • Exactly at the time of
  • Exactly (the same as, like)

load

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US / ləʊd /

UK / lod /

A2
  • noun
  • Large, often heavy, amount of a thing to be moved
  • A burden; heavy responsibility
  • Many or much of something; a lot of
  • Items that fill a truck, machine
  • verb
  • To put in items for use (e.g. bullets in a gun)

sustainability

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US / səsˌteɪnəˈbɪlɪti /

UK / səˌsteɪnəˈbɪlɪti /

B2
  • noun
  • Property of being able to be continued/repeated

clothe

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US / kləʊð /

UK / kloʊð /

B1
  • verb
  • To put a certain type of clothing on someone; dress

fashion

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US / 'fæʃn /

UK / ˈfæʃən /

A2
  • noun
  • Style of dress or activity popular at some time
  • Industry that creates new styles of clothes
  • Way of behaving; manner
  • Trend that is popular at a given time
  • Way of doing something; manner
  • verb
  • To make things into a particular shape

quickly

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US / ˈkwɪkli /

UK / ˈkwɪklɪ /

A1
  • adverb
  • Without taking a lot of time; fast

model

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US / ˈmɒdl /

UK / ˈmɑ:dl /

A2
  • adjecitve
  • Being an excellent example of
  • noun
  • Person who wears fashion to show it to the public
  • A small scale copy of a full original
  • verb
  • To wear and display clothes at a fashion show
  • To make a small scale copy of a full original

month

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US / mʌnθ /

UK / mʌnθ /

A1
  • noun
  • One of 12 28-31 day periods in the year

sam

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US / ˈsæm /

UK / ˈsæm /

A1
  • abbreviation
  • Surface-to-air missile.

have

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US / həv /

UK / hæv /

A1
  • verb
  • To drink, smoke, eat or use something
  • To experience the effects of something
  • To organize an event, or join in an activity
  • To own, possess, or hold something
  • To cause to happen or produce a particular effect

beauty

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US / 'bju:tɪ /

UK / ˈbjuti /

A2
  • noun
  • Something attractive that produces great pleasure
  • Physically or visually attractive person

his

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US / hɪz /

UK / hɪz /

A1
  • pronoun
  • Something belonging to a male person

recently

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US / ˈri:sntli /

UK / 'risṇtlɪ /

A1
  • adverb
  • Just a while ago; not long ago

tech

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US / tek /

UK / tɛk /

A2
  • noun
  • Shortened form of 'technology' or 'technician'

social

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US / ˈsəuʃəl /

UK / ˈsoʃəl /

A1
  • adjecitve
  • Involving activity with people, e.g. in free time
  • Liking being with other people; friendly
  • Living together and depending on each other

with

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US / wɪð /

UK / wɪð, wɪθ /

A1
  • preposition
  • As an employee of a certain company
  • Against something or someone
  • By using something as a means
  • Due to; because of
  • Including
  • Possessing as a feature
  • Related to
  • (Of the manner/attitude by which you do something)
  • Used to express that people or things are together

engineer

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US / ˌendʒɪ'nɪə(r) /

UK / ˌɛndʒəˈnɪr /

A2
  • noun
  • Someone whose job is designing machines, buildings
  • Someone whose job is to repair or maintain engines

could

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US / kəd /

UK / kʊd /

A1
  • other
  • Past form of 'can' to mean have ability
  • Used to ask for something politely, or to offer

behind

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US / bɪˈhaɪnd /

UK / bɪˈhaɪnd /

A1
  • adjecitve
  • Concerning a later or slower time than expected
  • Being in a losing position in a sporting event
  • Being in the past; old fashioned
  • adverb
  • Remaining
  • noun
  • The part of the body that one sits on
  • preposition
  • At or toward the back of someone or something
  • Supporting or helping someone

know

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US / nəʊ /

UK / noʊ /

A1
  • verb
  • To be familiar with a person or place, thing
  • To feel sure or be convinced about something
  • To discover or be aware of something
  • To be able to distinguish
  • To have knowledge of things

wear

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US / weə(r) /

UK / wer /

A1
  • noun
  • Clothing designed for a purpose e.g. skiing
  • Damage from continual use over a long period
  • verb
  • To have clothes, glasses, shoes etc. on your body
  • To display an expression or emotion on the face
  • To become weaker or damaged from continued use

outfit

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US / 'aʊtfɪt /

UK / ˈaʊtˌfɪt /

B2
  • noun
  • A set of clothing (with accessories)
  • verb
  • To provide with clothing and other things

see

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US / si: /

UK / si /

A1
  • verb
  • To go on a date with someone
  • To predict whether something is, or will be true
  • To understand what someone says
  • To use your eyes to look at something
  • To visit a place often for sightseeing or pleasure
  • To visit or meet with someone
  • To find out by waiting or looking
  • To watch (a game, movie or TV show)

easily

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US / ˈi:zəli /

UK / ˈizəli /

A1
  • adverb
  • Clearly; without doubt; certainly
  • Without difficulty

little

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US / 'lɪtl /

UK / ˈlɪtl /

A1
  • adjecitve
  • Being short in length of time
  • Not great in size, amount, or degree; small
  • Being very young or younger than others
  • adverb
  • By an amount or degree that is not very much
  • Not often; rarely
  • noun
  • A person's name

might

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US / maɪt /

UK / maɪt /

A1
  • other
  • Used to politely request an action
  • Used to express that something could happen
  • Power, strength, force or influence

the

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US / ðə /

UK / ðə /

A1
  • article
  • Used to refer to something already mentioned
  • Used to show there is only one of something
  • determiner
  • Used to describe all of a family

core

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US / kɔ:(r) /

UK / kɔr, kor /

A2
  • noun
  • Important central part of something
  • verb
  • To take out the central section of a fruit

click

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US / klɪk /

UK / klɪk /

A1
  • noun
  • The sound a computer mouse makes when you press it
  • A short, slight, and sharp sound
  • verb
  • To work well with someone or something
  • To press a computer mouse
  • To make a short, slight, and sharp sound

less

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US / les /

UK / lɛs /

A1
  • adjecitve
  • Smaller in amount or degree
  • adverb
  • To a smaller degree
  • noun
  • A smaller amount
  • preposition
  • With the subtraction of

able

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US / 'eɪbl /

UK / ˈebəl /

A2
  • adjecitve
  • Skilled; good at something
  • Having the ability to do something

adapt

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US / ə'dæpt /

UK / əˈdæpt /

B1
  • verb
  • To change something for a different function
  • To change something to fit or suit a new purpose

shop

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US / ʃɒp /

UK / ʃɑ:p /

A1
  • noun
  • Place to learn how to fix or make things; class
  • Place where things are fixed or repaired, e.g. cars
  • Place which sells things
  • verb
  • To look for or buy goods or services

mobile

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US / 'məʊbaɪl /

UK / ˈmoʊbl /

B1
  • adjecitve
  • Able to be moved or able to move
  • noun
  • Personal phone you take with you wherever you go

this

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US / ðɪs /

UK / ðɪs /

A1
  • adjecitve
  • Used to indicate something already been discussed
  • Used to indicate something happening around now
  • adverb
  • An indication by a physical motion or gesture
  • A specific amount of
  • determiner
  • Person, thing, or idea near you
  • pronoun
  • Person, thing that has already been discussed

how

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US / haʊ /

UK / haʊ /

A1
  • adjecitve
  • To what degree? in what amount?
  • adverb
  • (Used to explain the way to do something)
  • exclamation
  • For what purpose or reason?
  • (Used to ask someone or something's condition)

live

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US / lɪv /

UK / liv /

A1
  • adjecitve
  • Being broadcast as events happen, not recorded
  • Carrying electric current; able to give a shock
  • Glowing because burning; hot
  • Not yet killed (for food)
  • adverb
  • (Music, drama) as it is performed
  • verb
  • To be alive
  • To experience a particular type of life
  • To make your home in a house or town

kind

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US / kaɪnd /

UK / kaɪnd /

A1
  • adjecitve
  • In a caring and helpful manner
  • friendly and considerate
  • noun
  • One type of thing

you

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US / jʊ /

UK / ju /

A1
  • pronoun
  • Person someone is speaking or writing to
  • Person or people in general

body

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US / ˈbɒd.i /

UK / ˈbɑdi /

A1
  • noun
  • An object distinct from other objects
  • A group of people involved in an activity together
  • Main part of something
  • A person's physical self

make

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US / meɪk /

UK / mek /

A1
  • noun
  • Product made by a particular company; brand
  • verb
  • To arrange or prepare something e.g. dinner
  • To get to (a place) on time
  • To gain the status of (teacher, lawyer, etc.)
  • To create something by putting things together
  • To earn a certain amount of money at a job
  • To cause or force a person to do something
  • To cause something to happen or be formed

other

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US / 'ʌðə(r) /

UK / ˈʌðər /

A1
  • adjecitve
  • A thing different from that mentioned
  • determiner
  • (Something) else; not the first (one)
  • pronoun
  • Being the one and only thing of that category

phone

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US / fəʊn /

UK / foʊn /

A2
  • noun
  • Machine used to talk to someone who is far away
  • verb
  • To talk to someone using a telephone

clothing

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US / ˈkləʊðɪŋ /

UK / ˈkloʊðɪŋ /

A2
  • noun
  • Things you wear on your body, e.g. shirt or dress
  • verb
  • To put a certain type of clothing on someone; dress

physical

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US / ˈfɪzɪkl /

UK / ˈfɪzɪkəl /

A2
  • adjecitve
  • Concerning the body of a person
  • Concerning things that can be seen or touched
  • noun
  • Health check at the doctors' or hospital

augment

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US / ɔ:ɡ'ment /

UK / ɔɡˈmɛnt /

B2
  • verb
  • To make something larger, stronger, more effective

experiment

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US / ɪk'sperɪmənt /

UK / ɪkˈspɛrəmənt /

A2
  • noun
  • Test performed to assess new ideas or theories
  • verb
  • To create and perform tests to research something
  • To try something new that you haven't tried before

literally

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US / ˈlɪtərəli /

UK / ˈlɪtərəli /

B1
  • adverb
  • So as to express the exact meaning of something
  • Used to say something is true, even if unlikely

anything

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US / ˈeniθɪŋ /

UK / ˈɛniˌθɪŋ /

A1
  • pronoun
  • A thing of any kind

concept

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US / 'kɒnsept /

UK / ˈkɑnˌsɛpt /

A2
  • noun
  • Abstract idea of something or how it works

from

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US / frəm /

UK / frʌm, frɑm,frəm /

A1
  • preposition
  • Starting at a particular place, time or level

out

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US / aʊt /

UK / aʊt /

A1
  • adverb
  • No longer stylish (e.g. fashion)
  • Away from home, business, or the usual place
  • In a direction/movement away from inside or center
  • noun
  • Act when a batter cannot continue playing
  • verb
  • To tell people a secret

share

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US / ʃeə(r) /

UK / ʃɛr /

A2
  • noun
  • Part-ownership in a property, business or company
  • Part of a company you own, shown by a certificate
  • verb
  • To divide something between two or more people
  • To allow others to use your things equally
  • To give information, etc. to someone

couple

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US / 'kʌpl /

UK / ˈkʌpəl /

A2
  • noun
  • Two people in a romantic relationship
  • Two of something; two people; a pair
  • verb
  • To join something to something else
  • (Two animals) to engage in sexual relations
  • To put two people or things together

showcase

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US / ˈʃəʊkeɪs /

UK / ˈʃoʊkeɪs /

C1
  • noun
  • Cabinet to display objects or goods for sale
  • Setting to display something to best effect
  • verb
  • To display something to best effect

something

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US / ˈsʌmθɪŋ /

UK / ˈsʌmθɪŋ /

A1
  • adverb
  • In some degree or measure
  • noun
  • a person or thing of some value or consequence
  • pronoun
  • Thing that is not yet known or named
  • Approximately

another

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US / əˈnʌðə(r) /

UK / əˈnʌðɚ /

A1
  • adjecitve
  • One more, but not this
  • determiner
  • One more added
  • pronoun
  • One more (thing)

brooklyn

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US / ˈbrʊklɪn /

UK / ˈbrʊklən /

A1
  • other
  • A borough of New York City

environment

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US / ɪn'vaɪrənmənt /

UK / ɛnˈvaɪrənmənt, -ˈvaɪən- /

A1
  • noun
  • Natural world in which plants and animals live
  • The entire surrounding conditions of something

hey

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US / heɪ /

UK / he /

A1
  • exclamation
  • What you say when you want someone's attention

photo

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US / ˈfəʊtəʊ /

UK / ˈfoʊtoʊ /

A1
  • noun
  • Short for photograph; a picture taken by a camera

real

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US / rɪəl /

UK / ˈriəl, ril /

A1
  • adjecitve
  • Actually existing or happening, not imagined
  • Being important or special

and

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US / ənd /

UK / ənd, ən,ænd /

A1
  • conjunction
  • Used to refer to two or more things
  • Plus; in addition; on top of that
  • Used to introduce an action that follows another

back

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US / bæk /

UK / bæk /

A1
  • adjecitve
  • Farthest from the front e.g. in a classroom
  • adverb
  • Have returned to a place you were before
  • noun
  • The part of a chair that the upper body leans upon
  • Location at the rear of something
  • The reverse of side something
  • Area on the rear of your body
  • verb
  • To bet money on something
  • To go backwards in a car
  • To support and encourage someone or some cause

calculation

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US / ˌkælkjuˈleɪʃn /

UK / ˌkælkjəˈleʃən /

B2
  • noun
  • Process or result of using mathematics
  • An educated guess about something

bike

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US / baɪk /

UK / baɪk /

A2
  • noun
  • 2-wheeled vehicle ridden by pushing on foot pedals
  • verb
  • To ride a bicycle or motorbike

money

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US / 'mʌnɪ /

UK / ˈmʌni /

A1
  • noun
  • Coins or notes we use to pay for things

brand

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US / brænd /

UK / brænd /

A2
  • noun
  • A mark burned on an animal to show who owns it
  • Product made or designed by a named company
  • verb
  • To burn a mark on an animal to show who owns it
  • To describe someone as a liar, coward, etc.
  • To give a famous name to a product or service

friendly

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US / ˈfrendli /

UK / ˈfrɛndli /

A2
  • adjecitve
  • Acting like a friend; kind and helpful
  • noun
  • Game played not in a competition

only

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US / ˈəunli /

UK / ˈonli /

A1
  • adverb
  • Just one; just that amount or thing; not more than
  • Not very important or serious
  • Just that type of thing, person
  • Short time ago; not before a certain time
  • conjunction
  • Except; but

far

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US / fɑ:(r) /

UK / fɑr /

A1
  • adjecitve
  • A long way away
  • Being a long way away
  • adverb
  • To a large degree or extent

picture

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US / 'pɪktʃə(r) /

UK / ˈpɪktʃɚ /

A1
  • noun
  • General situation or state of being
  • Mental image of what something is or looks like
  • Movie; film
  • Painting, drawing or photograph on paper or screen
  • verb
  • To understand or imagine something
  • To imagine someone or something in an image

exactly

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US / ɪgˈzæktli /

UK / ɪɡˈzæktli /

A1
  • adverb
  • No more and no less than; precisely

actually

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US / ˈæktʃuəli /

UK / ˈæktʃuəli /

A1
  • adverb
  • Used to add new (often different) information

digital

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US / ˈdɪdʒɪtl /

UK / ˈdɪdʒɪtl /

A1
  • adjecitve
  • Using electronic signals or computers

use

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US / ju:s /

UK / ju:s /

A1
  • noun
  • Ability to employ something
  • Need to enable it to work
  • Permission to do something with something
  • Act of spending money
  • Operation of a machine for its function
  • verb
  • To have; to eat, drink, consume etc.
  • To need to operate or work
  • To operate a machine, e.g. a computer
  • To treat a person badly
  • To do something with, for a task or purpose

walk

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US / wɔ:k /

UK / wɔk /

A1
  • noun
  • Journey on foot done for pleasure or exercise
  • verb
  • To move with your legs at a slowish pace

either

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US / ˈaɪðə(r) /

UK / ˈiðɚ, ˈaɪðɚ /

A1
  • adjecitve
  • One of two (used when there is a choice of two)
  • adverb
  • (After negative statements) likewise, in addition
  • conjunction
  • Used as the first of two connected things
  • determiner
  • Used as the first of two connected things
  • pronoun
  • The one or the other

here

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US / hɪə(r) /

UK / hɪr /

A1
  • adverb
  • In this place; at this location, position or time

new

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US / nju: /

UK / nu, nju /

A1
  • adjecitve
  • Not old, recently born, built or made
  • Being or doing something for the first time
  • Not felt, seen or known previously
  • Having been recently bought or obtained

quick

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US / kwɪk /

UK / kwɪk /

A1
  • adjecitve
  • Using very little time; moving far in little time
  • Learning and understanding rapidly and easily

try

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US / traɪ /

UK / traɪ /

A1
  • noun
  • Act of putting the ball over the rugby goal line
  • verb
  • To make an effort, to attempt to do something
  • To examine someone or something in a court of law
  • To test to see if it is good or you like it
  • To make a person go through hardship; test
  • To examine something to see if it works

day

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US / deɪ /

UK / de /

A1
  • noun
  • A period of 24 hours beginning at midnight
  • The period of time when it is light outside
  • Person's name

item

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US / ˈaɪtəm /

UK / ˈaɪtəm /

A2
  • noun
  • Single, brief piece of news or reporting
  • Distinct, individual thing, often part of a group

monday

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US / ˈmʌndeɪ /

UK / ˈmʌndeɪ /

A1
  • noun
  • Second day of the week; the day after Sunday

global

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US / ˈgləʊbl /

UK / ˈgloʊbl /

A2
  • adjecitve
  • Concerning, involving, affecting all of something
  • Of, affecting, or involving the entire world

million

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US / ˈmɪljən /

UK / ˈmɪljən /

A1
  • number
  • 1,000,000

obviously

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US / ˈɒbviəsli /

UK / ˈɑːbviəsli /

A2
  • adverb
  • In a way that is obvious/easy to see or understand

once

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US / wʌns /

UK / wʌns /

A1
  • adverb
  • One time; one instance
  • At a time in the past
  • conjunction
  • When; as soon as

charity

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US / 'tʃærətɪ /

UK / ˈtʃærɪti /

A2
  • noun
  • Kindness and willingness to forgive, help
  • Institution providing help to the needy, the sick
  • Person's name

reality

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US / rɪ'ælətɪ /

UK / riˈælɪti /

A2
  • noun
  • What is true, as opposed to what is imagined

straight

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US / streɪt /

UK / stret /

A2
  • adjecitve
  • Not having curves, bends, or angles
  • Not gay; heterosexual
  • honest and direct
  • adverb
  • in a line; immediately; honestly and directly

weird

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US / wɪəd /

UK / wɪrd /

B1
  • adjecitve
  • Odd or unusual; surprising; strange

artwork

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US / ˈɑ:twə:k /

UK / ˈɑrtˌwɚk /

C1
  • noun
  • the pieces of art, such as drawings and photographs, that are used in books, newspapers, and magazin

already

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US / ɔ:lˈredi /

UK / ɔlˈrɛdi /

A1
  • adverb
  • Having happened or been done before this time

shoe

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US / ʃu: /

UK / ʃu /

A2
  • noun
  • Outer covering for the foot, often made of leather
  • Piece of metal nailed under a horse's foot
  • verb
  • To put a metal ring on a horse's foot

will

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US / wɪl /

UK / wɪl /

A1
  • noun
  • Desire or choice of someone
  • Document saying who gets your money when you die
  • Strong desire to do something; determination
  • Desire to do something; strong wish to do
  • other
  • Used with verbs to express the future
  • verb
  • To leave property to someone after your death
  • To use mental effort to make something happen
  • Am (is, are) likely to do
  • To influence someone to do something
  • To make something happen by strongly wanting it

opportunity

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US / ˌɒpə'tju:nətɪ /

UK / ˌɑpɚˈtunɪti, -ˈtju- /

A2
  • noun
  • Time, situation when a thing might be done; chance

sport

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US / spɔ:t /

UK / spɔː(r)t /

A1
  • noun
  • Something that is done for fun, e.g. football
  • Game or physical exercise with rules
  • Someone with a good attitude when things go badly
  • verb
  • To do something for fun, e.g. playing with animals
  • To wear, or show something off by wearing it

really

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US / ˈri:əli /

UK / ˈriəˌli, ˈrili /

A1
  • adverb
  • Used to stress something that is said; definitely
  • In a true or accurate manner
  • Very

would

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US / wʊd /

UK / wʊd /

A1
  • other
  • Used to indicate something imagined
  • Used to ask or request something politely
  • Verb used to indicate possibility, request etc.
  • Used to indicate a preference
  • Used to indicate a reaction
  • Indicates something that occurred repeatedly
  • Used to indicate willingness or ability to do

want

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US / wɔnt /

UK / wɑnt, wɔnt /

A1
  • noun
  • Something you desire or wish for
  • State or condition of poverty
  • verb
  • To desire or wish for something; hope for a thing

online

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US / ˌɒnˈlaɪn /

UK / ˌɑ:nˈlaɪn /

B1
  • adjecitve
  • Connected to the internet

expect

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US / ɪk'spekt /

UK / ɪkˈspɛkt /

A1
  • verb
  • To believe something is probably going to happen

crazy

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US / 'kreɪzɪ /

UK / ˈkrezi /

A2
  • adjecitve
  • Mentally ill; mad
  • Not being sensible or practical
  • Really like someone or something very much
  • noun
  • Person acting in a manner that is strange and odd

can

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US / kæn /

UK / kən,kæn /

A1
  • noun
  • A metal container for storing food
  • other
  • Able to; have the skill to; have the time to
  • verb
  • To have permission to
  • To be possible to do
  • To preserve food by sealing it in a metal container

single

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US / 'sɪŋɡl /

UK / ˈsɪŋɡəl /

A1
  • adjecitve
  • Being one only, without others
  • Only; merely
  • Not married or in a relationship
  • noun
  • One run in cricket or a hit baseball
  • An individual song from a CD or album
  • Person who is not married or in a relationship

but

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US / bət /

UK / bʌt,bət /

A1
  • conjunction
  • Used before you say something different, opposite

good

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US / ɡʊd /

UK / ɡʊd /

A1
  • adjecitve
  • Proper, appropriate or right
  • (Of an amount) enough; plenty
  • Excellent; high quality
  • Acting well or properly; of moral character
  • In a positive or happy emotional state
  • noun
  • Advantage or benefit

give

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US / ɡɪv /

UK / ɡɪv /

A1
  • noun
  • Degree of flexibility in something, a material
  • verb
  • To hand over or present something to someone
  • To cause someone to have or experience something

apply

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US / ə'plaɪ /

UK / əˈplaɪ /

A1
  • verb
  • To spread a substance or liquid over a surface
  • To commit your time and effort to doing something
  • To make something useful in a certain situation
  • To be relevant for a situation
  • To ask formally for (job, permission etc.)

now

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US / naʊ /

UK / naʊ /

A1
  • adverb
  • At the present time or moment
  • Right away or in the next possible moment
  • Used to refer to something that just happened
  • Time between the present and a moment in the past
  • conjunction
  • Resulting from or because of something

experience

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US / ɪk'spɪərɪəns /

UK / ɪkˈspɪriəns /

A1
  • noun
  • Thing a person has done or that happened to them
  • An event at which you learned something
  • Knowledge gained by living life, doing new things
  • verb
  • To gain knowledge by doing things

whole

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US / həul /

UK / hol /

A1
  • adjecitve
  • Complete or full; all of
  • Being in a good condition
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  • Complete amount or sum; total

size

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US / saɪz /

UK / saɪz /

A1
  • noun
  • How big or small a thing is
  • Standard measurements for clothing, shoes
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  • To make something to fit a particular measurement
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not

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US / nɒt /

UK / nɑt /

A1
  • adverb
  • Word indicating the negative
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maybe

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US / ˈmeɪbi /

UK / ˈmebi /

A1
  • adverb
  • Possibly but not certainly; perhaps

bra

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US / brɑ: /

UK / brɑ /

B2
  • noun
  • Woman’s undergarment worn to support the breasts
  • Introduction to Video Content
  • Augmented Reality (AR) has emerged as a potential game-changer in the fashion industry by revolutionizing the way customers experience and interact with clothing. With millions of users trying out AR lenses on Snapchat every day, it is clear that this technology has gained significant popularity. AR fashion allows users to virtually try on clothing, showing them how a product would look in real-time by adapting to their movements. This extends beyond just clothing and includes shoes, accessories, and even makeup, all utilizing the camera on a smartphone. The convenience of being able to try on outfits, take photos, make changes, and share the looks with others adds a new dimension to the shopping experience. A notable example of AR fashion innovation is Dodds, an augmented reality fashion designer who recently debuted his digital garments through a fashion show exclusively on Snapchat. The models for the show walked around in skin-tight bike shorts and sports bras, while the audience used their phones to apply virtual clothes to the models using body tracking on Snapchat. This eliminates the need for physically trying on outfits and presents a new avenue for showcasing fashion in a dynamic and interactive way. The adoption of AR in the fashion industry also addresses the problem of clothing waste and the negative impact on both customers and the environment. Many people purchase clothes solely for the purpose of taking social media photos and then returning the items. This cycle is wasteful and unsustainable. However, with AR fashion, customers can buy virtual clothes that can be anything they desire, eliminating the need for returns and reducing unnecessary consumption. This results in cost savings for the customers and also has the potential to contribute to charitable causes by donating a portion of the money saved from not having physical clothing production and returns. In conclusion, AR has the potential to reshape the future of fashion by providing consumers with a more immersive and convenient shopping experience. It not only allows users to virtually try on outfits and experiment with different styles, but also contributes to reducing clothing waste and supporting charitable causes. As technology continues to advance, it will be fascinating to see how augmented reality evolves and further integrates into the fashion industry.
  • Subtitles section
  • So is AR the future of fashion?
  • So this is Snapchat HQ. They have millions of users trying out their augmented reality lenses every single day.
  • So the concept behind it is actually kind of easy to get your head around.
  • So AR fashion allows the user to virtually try on clothing.
  • It can show you how a product would look by adapting to your movements in real time.
  • It includes clothing, shoes, accessories, and even makeup, all using the camera on your phone.
  • So I can try on this, take a photo in it, see if I like it, maybe change it, and then share it.
  • Yeah, there's a couple of outfits that you can try on here.
  • Dodds is an augmented reality fashion designer.
  • He recently showcased a whole fashion show using only Snapchat to debut his digital garments.
  • This is another T-shirt, which has got, this is an artwork that I designed for the show.
  • It's really weird, because I'm looking at you expecting you to be wearing the clothes.
  • The models walked around in just like skin-tight bike shorts and sports bras, basically, and then the audience held their phone up, and then using body tracking on Snapchat, the clothes were applied to the models as they walked around.
  • So you're basically trying on an outfit, but not having to physically try on the outfit, right?
  • Yeah, I mean, you know people care about what they look like on social media.
  • People are buying clothes, wearing them once, getting a photo, posting it, and then returning the item.
  • It's not good for the customer, it's not good for the brand, and it's not good for the environment.
  • So here is an opportunity to, the customer can buy clothes that literally can be anything.
  • They don't have to return them.
  • It's either a fraction of the cost, or in this case, some of the money is going to charity.
  • There's a sustainability element, because it's obviously more environmentally friendly.
  • And then they can still have this great picture to post on social media.
  • Snapchat are taking that digital garment element even further, giving users the opportunity to buy physical products once they've had a cheeky try on.
  • Hey Rajni, how are you?
  • Hi Sam, I'm good.
  • Rajni Jaxx is the global head of fashion and beauty for Snapchat.
  • Live from New York as well.
  • Live from Brooklyn, New York, exactly.
  • Why are brands wanting to use AR?
  • To the core of it, like online shopping experiences, you know, are fun.
  • It makes, Snap AR makes online shopping fun.
  • There's just so much that happens and it's happening quickly.
  • And we all know fashion moves quickly.
  • So like tech and fashion, we're just like at this really nice place of experimenting with each other, taking from each other and learning from each other.
  • And there are actually loads of benefits to augmented reality fashion.
  • You're statistically less likely to return items if you've already tried them on virtually, meaning it's way better for the environment.
  • You can easily see what an item or product will look like and click straight through to buy it.
  • And eventually you could even be able to get your exact sizing once you've given it a virtual try on.
  • So what's holding AR fashion back?
  • Well, it can be a bit glitchy.
  • The tech is getting better.
  • The processing speeds are getting better so it can do all those calculations quicker.
  • It's pretty impressive what it can do right now.
  • And the fact that it's doing all of that on like a little mobile device is pretty crazy.
  • Every day is different.
  • Like there are new finds, new things that are happening, you know, engineers creating new things.
  • So what something looks like on Monday might not what it's gonna look like in a month from now.
  • AR is the future and it's gonna stay.
  • So how will you be using AR fashion in the future?