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Alibaba's Singles Day: World's Biggest Shopping Event Goes Global | WSJ

Video vocabulary

this

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US / ðɪs /

UK / ðɪs /

A1
  • adjecitve
  • Used to indicate something already been discussed
  • Used to indicate something happening around now
  • adverb
  • An indication by a physical motion or gesture
  • A specific amount of
  • determiner
  • Person, thing, or idea near you
  • pronoun
  • Person, thing that has already been discussed

spain

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US / speɪn /

UK / speɪn /

A1
  • proper noun
  • A country in southwestern Europe, occupying the greater part of the Iberian peninsula; population 46

needs

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US / niːdz /

UK / niːdz /

A1
  • other
  • Things you must have and cannot manage without
  • verb
  • To be unable to manage without something; require

logistics

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US / ləˈdʒɪstɪks /

UK / loˈdʒɪstɪks, lə- /

B2
  • other
  • Planning and organizing of a large project

paris

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US / 'pærɪs /

UK / ˈpærɪs /

A1
  • other
  • Sometimes placed in subfamily Trilliaceae

competing

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US / kəm'pi:tɪŋ /

UK / kəm'pi:tɪŋ /

A2
  • verb
  • To try to beat others at something, e.g. a race

live

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US / lɪv /

UK / liv /

A1
  • adjecitve
  • Being broadcast as events happen, not recorded
  • Carrying electric current; able to give a shock
  • Glowing because burning; hot
  • Not yet killed (for food)
  • adverb
  • (Music, drama) as it is performed
  • verb
  • To be alive
  • To experience a particular type of life
  • To make your home in a house or town

outside

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US / ˌaʊtˈsaɪd /

UK / aʊtˈsaɪd, ˈaʊtˌsaɪd /

A2
  • adverb
  • Beyond the limits or edges of some place, thing
  • noun
  • Area around or near something, such as a building
  • preposition
  • Beyond the limits or edges of some place, thing

kind

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US / kaɪnd /

UK / kaɪnd /

A1
  • adjecitve
  • In a caring and helpful manner
  • friendly and considerate
  • noun
  • One type of thing

shop

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US / ʃɒp /

UK / ʃɑ:p /

A1
  • noun
  • Place to learn how to fix or make things; class
  • Place where things are fixed or repaired, e.g. cars
  • Place which sells things
  • verb
  • To look for or buy goods or services

than

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US / ðən /

UK / ðən /

A1
  • conjunction
  • Used to compare two things that are not equal

other

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US / 'ʌðə(r) /

UK / ˈʌðər /

A1
  • adjecitve
  • A thing different from that mentioned
  • determiner
  • (Something) else; not the first (one)
  • pronoun
  • Being the one and only thing of that category

strength

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US / streŋθ /

UK / strɛŋkθ, strɛŋθ, strɛnθ /

A2
  • noun
  • Condition of being strong

across

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US / əˈkrɔs /

UK / əˈkrɔs,əˈkrɑs /

A1
  • adverb
  • Distance from one side to another
  • (Go) from one side to the other of something

truck

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US / trʌk /

UK / trʌk /

A2
  • noun
  • Homegrown vegetables and fruit for sale
  • Large vehicle suitable for transporting things
  • Simple frame with wheels for moving things; cart
  • verb
  • To transport something on a lorry, van

love

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US / lʌv /

UK / lʌv /

A1
  • noun
  • Person's name
  • A very strong feeling of affection
  • The person you care very deeply about
  • Strong, deep emotional and sexual attraction
  • verb
  • To care for and like someone very strongly, deeply
  • To like doing very much; enjoy greatly
  • To feel a strong emotional and romantic attraction

one

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US / wʌn /

UK / wʌn /

A1
  • pronoun
  • You; we; people in general; someone
  • The thing or person previously referred to
  • adjecitve
  • Used to refer to people generally
  • Being a strong example of (something mentioned)
  • number
  • Number 1

france

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US / ˈfrɑːns /

UK / fræns /

A1
  • noun
  • A republic in western Europe; the largest country wholly in Europe

abroad

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US / əˈbrɔ:d /

UK / əˈbrɔd /

A2
  • adverb
  • In or to a foreign country

less

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US / les /

UK / lɛs /

A1
  • adjecitve
  • Smaller in amount or degree
  • adverb
  • To a smaller degree
  • noun
  • A smaller amount
  • preposition
  • With the subtraction of

big

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US / bɪɡ /

UK / bɪɡ /

A1
  • adjecitve
  • Popular
  • Serious
  • Large

the

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US / ðə /

UK / ðə /

A1
  • article
  • Used to refer to something already mentioned
  • Used to show there is only one of something
  • determiner
  • Used to describe all of a family

price

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US / praɪs /

UK / praɪs /

A1
  • noun
  • Person's name
  • Cost of something in money
  • verb
  • To determine or set the cost of something

giant

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US / 'dʒaɪənt /

UK / ˈdʒaɪənt /

A2
  • adjecitve
  • Very large, or much bigger than other things
  • noun
  • Tall, large, and powerful human-like creatures
  • Very successful, powerful person or organization

year

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US / jə: /

UK / jɪr /

A1
  • noun
  • Unit of time equal to 12 months or 365 or 366 days
  • Used to refer to the age of a person

said

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US / sed /

UK / sed /

A1
  • verb
  • To indicate or give information using language
  • To use words to tell your message
  • To ask someone to give information to others

also

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US / 'ɔ:lsəʊ /

UK / ˈɔlso /

A1
  • adverb
  • In addition; too; in a similar way

open

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US / 'əʊpən /

UK / ˈopən /

A1
  • adjecitve
  • Available for use; accessible
  • Not being hidden; available for others to see
  • Being available for customers to enter or use
  • Allowing everyone to use or take part in
  • Not secret anymore
  • Not closed or shut
  • Willing to accept new ideas and thoughts
  • noun
  • Name for a tennis or golf competition
  • verb
  • To make accessible or able to be used, e.g. road
  • To start the activities or services of a business
  • To make a space or hole appear in something
  • To move or change so that it is no longer closed
  • To start something, e.g. a new business

cheap

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US / tʃi:p /

UK / tʃip /

A1
  • adjecitve
  • Not costing a lot of money
  • Having a low quality or value
  • Not liking to spend money; mean; stingy

able

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US / 'eɪbl /

UK / ˈebəl /

A2
  • adjecitve
  • Skilled; good at something
  • Having the ability to do something

vinci

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US / ˈvɪntʃi /

UK / ˈvɪnsi /

A1

keep

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US / ki:p /

UK / kip /

A1
  • noun
  • Large, strong tower in the middle of a castle
  • Money spent on you so you can live in a place
  • verb
  • To continue doing something; not to stop
  • To stop balls going in a goal in sports
  • To not give back or return something
  • (Of food) to not spoil or not rot
  • To take possession of something to own, e.g. a pet
  • To have and continue to hold something
  • To do something that you have promised or agreed
  • To stay in a certain place or condition
  • To maintain the rules

and

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US / ənd /

UK / ənd, ən,ænd /

A1
  • conjunction
  • Used to refer to two or more things
  • Plus; in addition; on top of that
  • Used to introduce an action that follows another

outbound

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US / ˈaʊtbaʊnd /

UK / ˈaʊtˌbaʊnd /

C1
  • adjecitve
  • Going out or leaving

base

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US / beɪs /

UK / bes /

A2
  • noun
  • Place military personnel live, train, and operate
  • Bottom part of an object that touches a surface
  • Unit of counting, e.g. 10 for counting
  • Most important idea or ingredient to add others
  • Origin or start from which something came
  • Main place where an organization or a person works
  • verb
  • To use as the starting point or origin for
  • To have as the main location for (company, etc.)

issue

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US / 'ɪʃu: /

UK / ˈɪʃu /

A2
  • noun
  • Important topic discussed, debated or argued over
  • Single edition of a magazine
  • verb
  • To make something available to be used or sold
  • To deliver a statement, etc. in an official manner

over

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US / 'əʊvə(r) /

UK / ˈovɚ /

A1
  • adverb
  • Finished; no longer happening
  • Towards the ground/away from a standing position
  • noun
  • A set of six consecutive balls bowled in cricket
  • other
  • Finished
  • preposition
  • Showing the relation when a thing is above another
  • On or covering something
  • Above or across something
  • More than you need
  • From one side to the other
  • In the direction of; toward

where

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US / hwɛə /

UK / hwɛr, wɛr /

A1
  • conjunction
  • At or in the place which
  • In whatever place
  • pronoun
  • Word you use to ask the location of something

direct

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US / də'rekt /

UK / dɪˈrɛkt, daɪ- /

A2
  • adverb
  • Coming straight from something
  • verb
  • To tell someone in a very clear way to do something
  • To show the way by conducting or leading
  • To control the acting in a movie or play

something

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US / ˈsʌmθɪŋ /

UK / ˈsʌmθɪŋ /

A1
  • adverb
  • In some degree or measure
  • noun
  • a person or thing of some value or consequence
  • pronoun
  • Thing that is not yet known or named
  • Approximately

europe

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US / ˈjʊərəp /

UK / ˈjʊrəp /

A1
  • noun
  • A continent including Germany, France and Spain
  • other
  • The second smallest continent (actually a vast peninsula of Eurasia); the British use 'Europe' to re

until

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US / ənˈtɪl /

UK / ʌnˈtɪl /

A1
  • conjunction
  • Up to; to a time when something happens
  • preposition
  • Before (a specific time)

amazon

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US / 'æməzən /

UK / 'æməzən /

A1
  • noun
  • A large strong and aggressive woman
  • other
  • Mainly green tropical American parrots

large

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US / lɑ:dʒ /

UK / lɑ:rdʒ /

A1
  • adjecitve
  • Big; of great size; broad, tall, wide, or fat

share

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US / ʃeə(r) /

UK / ʃɛr /

A2
  • noun
  • Part-ownership in a property, business or company
  • Part of a company you own, shown by a certificate
  • verb
  • To divide something between two or more people
  • To allow others to use your things equally
  • To give information, etc. to someone

think

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US / θɪŋk /

UK / θɪŋk /

A1
  • verb
  • To have an idea about something without certainty
  • To have an idea, opinion or belief about something

company

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US / 'kʌmpənɪ /

UK / ˈkʌmpəni /

A1
  • noun
  • Good feeling from being with someone else
  • A business that sells things or provides services
  • Guests, especially in your home
  • Being with another person rather than alone

most

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US / məʊst /

UK / most /

A1
  • adverb
  • Very; extremely
  • Greatest possible degree
  • pronoun
  • Nearly all of something

help

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US / help /

UK / hɛlp /

A1
  • noun
  • Something given to enable a person to do something
  • Assistance given to someone in need
  • Someone who makes something easier or possible
  • verb
  • To act to enable a person to do something; assist
  • To make something better or less difficult

from

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US / frəm /

UK / frʌm, frɑm,frəm /

A1
  • preposition
  • Starting at a particular place, time or level

with

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US / wɪð /

UK / wɪð, wɪθ /

A1
  • preposition
  • As an employee of a certain company
  • Against something or someone
  • By using something as a means
  • Due to; because of
  • Including
  • Possessing as a feature
  • Related to
  • (Of the manner/attitude by which you do something)
  • Used to express that people or things are together

world

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US / wɜ:ld /

UK / wɜrld /

A1
  • noun
  • All the humans, events, activities on the earth
  • Political division due to some kind of similarity

initiative

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US / ɪ'nɪʃətɪv /

UK / ɪˈnɪʃətɪv /

B1
  • noun
  • Ability to come up with solutions by yourself
  • New plan or idea that is meant to fix a problem

brazilian

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US / brəˈzɪliən /

UK / brəˈzɪliən /

A1
  • adjecitve
  • Concerning the culture and people of Brazil
  • noun
  • Person from Brazil

have

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US / həv /

UK / hæv /

A1
  • verb
  • To drink, smoke, eat or use something
  • To experience the effects of something
  • To organize an event, or join in an activity
  • To own, possess, or hold something
  • To cause to happen or produce a particular effect

analyst

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US / ˈænəlɪst /

UK / ˈænəlɪst /

B1
  • noun
  • Someone who is skilled at studying details of data

could

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US / kəd /

UK / kʊd /

A1
  • other
  • Past form of 'can' to mean have ability
  • Used to ask for something politely, or to offer

bite

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US / baɪt /

UK / baɪt /

A2
  • noun
  • Amount of food taken into your mouth at one time
  • Wound left from being bitten
  • verb
  • (E.g. of fish) to take bait and be caught
  • To close your teeth onto something, usually to eat

air

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US / eə(r) /

UK / er /

A1
  • noun
  • Mixture of gases around the earth that we breathe
  • A person's manner intended to impress others
  • verb
  • To expose to the outside, to dry or freshen
  • To broadcast a TV or radio show
  • To open a subject to discussion and debate

locker

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US / ˈlɒkə(r) /

UK / ˈlɑ:kə(r) /

B2
  • noun
  • Cupboard with a lock to keep your possessions

low

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US / ləʊ /

UK / lo /

A1
  • adjecitve
  • Having a small quantity, supply, or amount
  • Being unhappy or unpleasant in attitude
  • Not high; being near the ground, or bottom
  • (Of a voice, sound) being soft; quiet
  • noun
  • Situation of not having a lot of something

automate

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US / 'ɔ:təmeɪt /

UK / ˈɔtəˌmet /

B2
  • verb
  • To make automatic by using machines

developing

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US / dɪˈveləpɪŋ /

UK / dɪˈvɛləpɪŋ /

A1
  • adjecitve
  • Grown bigger, older and more mature
  • verb
  • To explain something in steps and in detail
  • To create or think of something
  • To grow bigger, more complex, or more advanced
  • To make a photograph from film

see

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US / si: /

UK / si /

A1
  • verb
  • To go on a date with someone
  • To predict whether something is, or will be true
  • To understand what someone says
  • To use your eyes to look at something
  • To visit a place often for sightseeing or pleasure
  • To visit or meet with someone
  • To find out by waiting or looking
  • To watch (a game, movie or TV show)

prime

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US / praɪm /

UK / praɪm /

A2
  • adjecitve
  • Concerning the highest in quality or value
  • Concerning the highest level of achievement
  • Most important, chief importance in value
  • verb
  • To get a person ready for; prepare someone
  • To coat with paint to prepare it for the main coat

sena

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US / ˈsɛnə /

UK / /

A1

being

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US / ˈbi:ɪŋ /

UK / ˈbiɪŋ /

A1
  • auxiliary verb
  • To exist, have, be
  • noun
  • Living things such as animals, insects, birds
  • Existence

accord

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US / ə'kɔ:d /

UK / əˈkɔ:rd /

B1
  • noun
  • Agreement or harmony
  • An agreement or treaty between countries
  • verb
  • To be in harmony or agreement; consent
  • To give (someone) the respect due to them

doing

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US / ˈdu:ɪŋ /

UK / ˈduɪŋ /

A1
  • other
  • To act; to perform actions

increase

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US / ɪn'kri:s /

UK / ɪnˈkris /

A1
  • noun
  • Fact of increasing; amount something grows by
  • verb
  • To make or become larger in size or amount

challenge

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US / 'tʃælɪndʒ /

UK / ˈtʃæləndʒ /

A2
  • noun
  • An activity you wish to try that may be hard to do
  • Act of formally inviting someone to compete
  • A question to determine correctness of something
  • verb
  • To formally invite someone to compete at something
  • To question the correctness of something

shanghai

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US / ˌʃæŋ'haɪ /

UK / ˌʃæŋ'haɪ /

A1
  • other
  • Take (someone) against his will for compulsory service, especially on board a ship

seoul

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US / səʊl /

UK / sol /

A1
  • proper noun
  • The capital of South Korea, situated in the northwest of the country on the Han River; population 10

discount

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US / ˈdɪskaʊnt /

UK / ˈdɪsˌkaʊnt /

A2
  • noun
  • A decrease in the price of something
  • verb
  • To consider to be not important or not true
  • To decrease the price of something
  • To refuse to accept an idea, suggestion as valid

capture

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US / 'kæptʃə(r) /

UK / ˈkæptʃɚ /

B1
  • verb
  • To attract and hold e.g. interest, attention
  • To record, tape, or film something
  • To catch and prevent from being free
  • To take control of a place or object by force

army

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US / 'ɑ:mɪ /

UK / ˈɑrmi /

A2
  • noun
  • Large group of soldiers organized to fight in wars

stick

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US / stɪk /

UK / stɪk /

A2
  • noun
  • Long thin piece of wood from a tree
  • verb
  • To push a sharp or pointed object into something
  • To join together using glue or paste
  • To remain in one place or position for a long time

speak

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US / spi:k /

UK / spik /

A1
  • verb
  • To be able to use a certain language
  • To use words to tell information, express thoughts

market

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US / ˈmɑ:kɪt /

UK / ˈmɑ:rkɪt /

A1
  • noun
  • Need or demand for a particular product or service
  • Area or region where a certain product is sold
  • Public event where people sell goods on tables
  • Institution where stocks are bought and sold
  • verb
  • To publicize products to get you to buy; advertise

day

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US / deɪ /

UK / de /

A1
  • noun
  • A period of 24 hours beginning at midnight
  • The period of time when it is light outside
  • Person's name

switch

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US / swɪtʃ /

UK / swɪtʃ /

A2
  • noun
  • A change or shift from one method to another
  • Thing you move to turn electrical items on or off
  • Thin flexible piece of wood or stick
  • verb
  • To exchange or replace something for another thing

past

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US / pɑ:st /

UK / pæst /

A2
  • adjecitve
  • No longer current or new
  • adverb
  • So as to go beyond, or further than something
  • noun
  • Time that existed before now, e.g. long ago
  • preposition
  • After a particular time
  • At a later point in distance; beyond

use

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US / ju:s /

UK / ju:s /

A1
  • noun
  • Ability to employ something
  • Need to enable it to work
  • Permission to do something with something
  • Act of spending money
  • Operation of a machine for its function
  • verb
  • To have; to eat, drink, consume etc.
  • To need to operate or work
  • To operate a machine, e.g. a computer
  • To treat a person badly
  • To do something with, for a task or purpose

imagine

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US / ɪ'mædʒɪn /

UK / ɪˈmædʒɪn /

A1
  • verb
  • To think creatively about; form mental picture of

has

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US / həz /

UK / hæz /

A1
  • verb
  • Negative form of 'have'
  • To drink, smoke, eat or use something
  • To experience the effects of something
  • To ask, order, or make someone do something
  • To organize an event, or join in an activity
  • To cause to happen or produce a particular effect

monday

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US / ˈmʌndeɪ /

UK / ˈmʌndeɪ /

A1
  • noun
  • Second day of the week; the day after Sunday

shopping

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US / 'ʃɒpɪŋ /

UK / ˈʃɑpɪŋ /

A1
  • noun
  • The act of going to stores to buy things
  • other
  • The activity of going to shops and buying things
  • verb
  • To look for or buy goods or services

will

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US / wɪl /

UK / wɪl /

A1
  • noun
  • Desire or choice of someone
  • Document saying who gets your money when you die
  • Strong desire to do something; determination
  • Desire to do something; strong wish to do
  • other
  • Used with verbs to express the future
  • verb
  • To leave property to someone after your death
  • To use mental effort to make something happen
  • Am (is, are) likely to do
  • To influence someone to do something
  • To make something happen by strongly wanting it

global

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US / ˈgləʊbl /

UK / ˈgloʊbl /

A2
  • adjecitve
  • Concerning, involving, affecting all of something
  • Of, affecting, or involving the entire world

new

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US / nju: /

UK / nu, nju /

A1
  • adjecitve
  • Not old, recently born, built or made
  • Being or doing something for the first time
  • Not felt, seen or known previously
  • Having been recently bought or obtained

develop

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US / dɪ'veləp /

UK / dɪˈvɛləp /

A1
  • verb
  • To explain something in steps and in detail
  • To create or think of something
  • To grow bigger, more complex, or more advanced
  • To make a photograph from film

sell

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US / sel /

UK / sɛl /

A1
  • verb
  • To exchange something for money
  • To persuade people to do, like or agree

while

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US / waɪl /

UK / hwaɪl, waɪl /

A1
  • conjunction
  • In spite of the fact that; although
  • During the time that; at the same time
  • noun
  • Short amount of time

should

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US / ʃʊd /

UK / ʃʊd /

A1
  • other
  • Used to indicate what is proper or reasonable

popular

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US / ˈpɒpjələ(r) /

UK / ˈpɑ:pjələ(r) /

A1
  • adjecitve
  • Liked or enjoyed by many people

massive

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US / ˈmæsɪv /

UK / ˈmæsɪv /

B1
  • adjecitve
  • Very big; large; too big

already

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US / ɔ:lˈredi /

UK / ɔlˈrɛdi /

A1
  • adverb
  • Having happened or been done before this time

strategy

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US / 'strætədʒɪ /

UK / ˈstrætədʒi /

A2
  • noun
  • Careful plan or method for achieving a goal
  • other
  • Branch of military dealing with command

continue

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US / kən'tɪnju: /

UK / kənˈtɪnju /

A1
  • verb
  • To do something without stopping, or after pausing
  • To start doing again after a break, pause, or stop

item

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US / ˈaɪtəm /

UK / ˈaɪtəm /

A2
  • noun
  • Single, brief piece of news or reporting
  • Distinct, individual thing, often part of a group

zhang

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US / 'zebrə /

UK / ˈzibrə /

A1

respond

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US / rɪ'spɒnd /

UK / rɪˈspɑnd /

A2
  • verb
  • To answer something or someone
  • To have a good reaction to e.g. medical treatment

same

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US / seɪm /

UK / sem /

A1
  • adjecitve
  • Being equal in quality and amount
  • Identical; not different
  • Not changing; constant

are

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US / ɑ:(r) /

UK / ɑ:r /

A1
  • auxiliary verb
  • Being

ship

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US / ʃɪp /

UK / ʃɪp /

A1
  • noun
  • Large boat
  • verb
  • To transport goods by boat, truck or plane

against

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US / əˈgenst /

UK / əˈɡenst /

A1
  • preposition
  • In physical contact with, as for support; next to
  • In opposition to; disagreeing with

security

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US / sɪ'kjʊərətɪ /

UK / sɪˈkjʊrɪtisə'kjurətɪ /

A2
  • noun
  • Department in a company in charge of protection
  • Financial document, like stocks, bonds and notes
  • Person paid to protect property and people
  • Things done to protect people, buildings etc.
  • Condition of being safe from danger or harm

angle

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US / ˈæŋgl /

UK / ˈæŋɡəl /

B1
  • noun
  • Place where two lines or surfaces meet

would

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US / wʊd /

UK / wʊd /

A1
  • other
  • Used to indicate something imagined
  • Used to ask or request something politely
  • Verb used to indicate possibility, request etc.
  • Used to indicate a preference
  • Used to indicate a reaction
  • Indicates something that occurred repeatedly
  • Used to indicate willingness or ability to do

want

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US / wɔnt /

UK / wɑnt, wɔnt /

A1
  • noun
  • Something you desire or wish for
  • State or condition of poverty
  • verb
  • To desire or wish for something; hope for a thing

fee

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US / fi: /

UK / fi /

A2
  • noun
  • Amount of money paid for a particular service

become

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US / bɪ'kʌm /

UK / bɪˈkʌm /

A1
  • verb
  • To begin to be; grow to be; develop into
  • To be suitable for a particular job or role

expect

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US / ɪk'spekt /

UK / ɪkˈspɛkt /

A1
  • verb
  • To believe something is probably going to happen

cut

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US / kʌt /

UK / kʌt /

A1
  • noun
  • Act/instance of reducing the size or amount of
  • Small opening made using a sharp object, knife
  • A wound on someone's skin caused by a sharp object
  • verb
  • To reduce the size or amount of something
  • To use knife or scissors to divide, open surfaces

platform

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US / 'plætfɔ:m /

UK / ˈplætˌfɔrm /

B1
  • noun
  • Flat, raised structure that people stand on
  • Area from which you board a train at a station

good

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US / ɡʊd /

UK / ɡʊd /

A1
  • adjecitve
  • Proper, appropriate or right
  • (Of an amount) enough; plenty
  • Excellent; high quality
  • Acting well or properly; of moral character
  • In a positive or happy emotional state
  • noun
  • Advantage or benefit

not

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US / nɒt /

UK / nɑt /

A1
  • adverb
  • Word indicating the negative
  • (Used to form the negative of verbs)

but

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US / bət /

UK / bʌt,bət /

A1
  • conjunction
  • Used before you say something different, opposite

logistic

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US / lə'dʒɪstɪkl /

UK / loˈdʒɪstɪk /

B2
  • adjecitve
  • Concerning planning and organizing a large project

better

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US / 'betə(r) /

UK / ˈbɛtɚ /

A1
  • adjecitve
  • Higher in quality than something else; Well
  • adverb
  • In a more excellent way
  • verb
  • To have done better than others; beat

maybe

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US / ˈmeɪbi /

UK / ˈmebi /

A1
  • adverb
  • Possibly but not certainly; perhaps

compete

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US / kəmˈpi:t /

UK / kəmˈpit /

A2
  • verb
  • To try to beat others at something, e.g. a race

support

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US / səˈpɔ:t /

UK / səˈpɔrt, -ˈport /

A1
  • noun
  • Assistance or advice given to someone
  • Evidence that helps prove something is true
  • A thing to hold up or prevent from falling down
  • verb
  • To give assistance or advice to someone
  • To help prove or show that something is true
  • To hold up or prevent from falling down

pricing

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US / ˈpraɪsɪŋ /

UK / ˈpraɪsɪŋ /

A1
  • verb
  • To determine or set the cost of something

poland

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US / 'pəʊlənd /

UK / 'poʊlənd /

A1
  • other
  • A republic in central Europe; the invasion of Poland by Germany in started World War II

now

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US / naʊ /

UK / naʊ /

A1
  • adverb
  • At the present time or moment
  • Right away or in the next possible moment
  • Used to refer to something that just happened
  • Time between the present and a moment in the past
  • conjunction
  • Resulting from or because of something

single

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US / 'sɪŋɡl /

UK / ˈsɪŋɡəl /

A1
  • adjecitve
  • Being one only, without others
  • Only; merely
  • Not married or in a relationship
  • noun
  • One run in cricket or a hit baseball
  • An individual song from a CD or album
  • Person who is not married or in a relationship

color

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US / 'kʌlə(r) /

UK / ˈkʌlɚ /

A1
  • noun
  • Quality of things you can see, e.g. red, blue
  • Pink or red in your face, e.g. after being ill
  • The shade of someone's skin e.g. black, or yellow
  • verb
  • To change or affect someone's opinion
  • To make something colorful using colored pencils

seven

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US / ˈsevn /

UK / ˈsɛvən /

A1
  • number
  • Number 7

give

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US / ɡɪv /

UK / ɡɪv /

A1
  • noun
  • Degree of flexibility in something, a material
  • verb
  • To hand over or present something to someone
  • To cause someone to have or experience something

narrator

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US / nəˈreɪtə(r) /

UK / ner.eɪ.tɚ /

B1
  • noun
  • Person or character who tells a story

challenging

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US / ˈtʃælɪndʒɪŋ /

UK / ˈtʃæləndʒɪŋ /

A2
  • adjecitve
  • Difficult to do
  • verb
  • To formally invite someone to compete at something
  • To question the correctness of something

did

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US / dɪd /

UK / dɪd /

A1
  • other
  • Used with another verb to form questions and negative sentences
  • verb
  • To perform, take part in, or achieve something

can

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US / kæn /

UK / kən,kæn /

A1
  • noun
  • A metal container for storing food
  • other
  • Able to; have the skill to; have the time to
  • verb
  • To have permission to
  • To be possible to do
  • To preserve food by sealing it in a metal container

going

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US / 'ɡəʊɪŋ /

UK / ˈɡoɪŋ /

A1
  • verb
  • To attend or be at a place
  • To do an activity
  • To function properly
  • To move or travel to another place

install

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US / ɪnˈstɔ:l /

UK / ɪnˈstɔl /

A2
  • verb
  • To set up equipment so that it is ready to use
  • To place someone officially in a job position

based

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US / beɪst /

UK / beɪst /

B2
  • verb
  • To have a particular town or area, etc. as the main place that you live and work in, or where you do

they

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US / ðeɪ /

UK / ðe /

A1
  • pronoun
  • Two or more people, animals, or things

appliance

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US / əˈplaɪəns /

UK / əˈplaɪəns /

B2
  • noun
  • Device designed to perform common household tasks

feedback

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US / ˈfi:dbæk /

UK / ˈfidˌbæk /

B1
  • noun
  • A response or opinion, about a service, etc.

take

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US / teɪk /

UK / tek /

A1
  • noun
  • Filming of a single scene for TV or the movies
  • verb
  • To accept something that is offered
  • To use a method of traveling, e.g. a bus or train
  • To use a camera to make (a photo)
  • To pick up something and go away with it
  • To study a subject in school
  • To attempt to pass (an exam)
  • To require a certain amount of time, money, space

its

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US / ɪts /

UK / ɪts /

A1
  • adjecitve
  • Referring to or belonging to ‘it’
  • determiner
  • Of something; belonging or related to something
  • other
  • Possessive form of “it”

management

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US / 'mænɪdʒmənt /

UK / ˈmænɪdʒmənt /

A2
  • noun
  • People who are in control of a business or group
  • The process of running an organization

audience

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US / ˈɔ:diəns /

UK / ˈɔdiəns /

A2
  • noun
  • Group of people attending a play, movie etc.

very

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US / 'verɪ /

UK / ˈvɛri /

A1
  • adjecitve
  • Concerning a large degree or amount
  • adverb
  • A lot; much; many
  • Used to stress or emphasize a noun

several

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US / ˈsevrəl /

UK / ˈsɛvərəl,ˈsɛvrəl /

A1
  • adjecitve
  • Many of
  • pronoun
  • More than two but not a large amount

russia

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US / 'rʌʃə /

UK / 'rʌʃə /

A1
  • proper noun
  • A country in northern Asia and eastern Europe; population 143,500,000 (estimated 2015); capital, Mos

way

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US / weɪ /

UK / we /

A1
  • adverb
  • Used to emphasize the amount of something
  • noun
  • Particular aspect of something being thought about
  • One of various choices that could be made
  • Particular existing condition or state
  • (Often long) distance or length of time
  • How something is done
  • Route to go to a place
  • Small street
  • Usual behavior, emotions or habits of someone

build

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US / bɪld /

UK / bɪld /

A1
  • noun
  • Your physical shape; physique
  • verb
  • To establish e.g. a reputation, over time
  • To construct a house, office, factory

forefront

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US / ˈfɔːfrʌnt /

UK / ˈfɔːrfrʌnt /

B1
  • noun
  • Part in the front or nearest; most prominent

speed

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US / spi:d /

UK / spid /

A2
  • noun
  • How fast or slow something is or is done
  • verb
  • To move quickly when completing an action
  • To drive a vehicle faster than laws allow

sale

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US / seɪl /

UK / sel /

A2
  • noun
  • Event during which the prices of goods are reduced
  • Giving something for money; the amount sold

tackle

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US / 'tækl /

UK / ˈtækəl /

B1
  • noun
  • Equipment used in fishing
  • Arrangement of ropes and wheels used for lifting
  • Attempt to force a person to the ground
  • verb
  • To start working on a difficult problem
  • To grab and throw a person to the ground

cyber

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US / 'saɪbə /

UK / 'saɪbə /

B1
  • adjecitve
  • Concerning the internet

communication

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US / kəˌmju:nɪ'keɪʃn /

UK / kəˌmjunɪˈkeʃən /

A2
  • noun
  • Talking to people; giving information to people

charter

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US / ˈtʃɑ:tə(r) /

UK / ˈtʃɑ:rtə(r) /

B1
  • noun
  • Official document giving certain rights to a group
  • verb
  • To hire (plane, bus) for your exclusive use

who

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US / hu: /

UK / hu /

A1
  • pronoun
  • Which person
  • Used to introduce information about people

fleet

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US / fli:t /

UK / flit /

B1
  • noun
  • Group of ships under one commander

merchant

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US / ˈmɜ:tʃənt /

UK / ˈmɜ:rtʃənt /

B1
  • noun
  • Someone who buys and sells goods
  • Person who buys, sells, or trades different goods

customer

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US / ˈkʌstəmə(r) /

UK / ˈkʌstəmɚ /

A2
  • noun
  • Someone who buys goods or services from a business

offering

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US / ˈɒfərɪŋ /

UK / ˈɔfərɪŋ,ˈɑfə- /

A1
  • noun
  • Something offered to God or gods as act of worship
  • verb
  • To suggest a price you are willing to pay
  • To give the opportunity to accept something
  • To say you are willing to do something
  • To give or say something as an act of worship

brokerage

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US / 'brəʊkərɪdʒ /

UK / ˈbrokərɪdʒ /

B1
  • noun
  • Stock broker's business

china

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US / ˈtʃaɪnə /

UK / ˈtʃaɪnə /

A1
  • noun
  • A communist nation that covers a vast territory in eastern Asia; the most populous country in the wo
  • other
  • High quality porcelain originally made only in China

expand

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US / ɪk'spænd /

UK / ɪkˈspænd /

A2
  • verb
  • To make something larger in size, number, amount

language

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US / ˈlæŋgwɪdʒ /

UK / ˈlæŋɡwɪdʒ /

A1
  • noun
  • Words or signs used to communicate messages

lack

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US / læk /

UK / læk /

A2
  • noun
  • The state of not having or not having enough of
  • A shortage of something
  • verb
  • To not have, or not have enough, of something

alibaba

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US / 'eɪlɪəsɪŋ /

UK / 'eɪlɪrsɪŋ /

A1

win

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US / wɪn /

UK / wɪn /

A1
  • noun
  • Success in beating the other team or competitors
  • Success in a game or contest
  • verb
  • To get something as a prize because of a success
  • To gain something you want because of your efforts
  • To succeed in a game or contest

during

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US / ˈdjʊərɪŋ /

UK / ˈdʊrɪŋ, ˈdjʊr- /

A1
  • preposition
  • At some point in the course of an event or thing

access

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US / 'ækses /

UK / ˈæksɛs /

A2
  • noun
  • Way to enter a place, e.g. a station or stadium
  • verb
  • To be able to use or have permission to use

attract

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US / ə'trækt /

UK / əˈtrækt /

A2
  • verb
  • To make something move closer using magnetic force
  • To make someone notice and become interested in

even

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US / 'i:vn /

UK / ˈivən /

A1
  • adjecitve
  • Being equal in influence, power, possibility etc.
  • Being divided equally or fairly
  • (Of teams/contest) with similar chances of success
  • Smooth, level, or regular
  • Can be divided by 2; ending in 2, 4, 6, 8, or 0
  • At a regular, equally steady manner
  • Remaining steady and unchanging
  • adverb
  • (When this is surprising) as well; too
  • (Used to compare two things/stress the difference)
  • verb
  • To make something level; to flatten
  • To make something equal

warehouse

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US / ˈweəhaʊs /

UK / ˈwerhaʊs /

B2
  • noun
  • Large building for storing goods, e.g. grain
  • verb
  • To store things in a large building

comment

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US / 'kɒment /

UK / ˈkɑmɛnt /

A2
  • noun
  • Something you say, giving an opinion; remark
  • verb
  • To say something that gives your opinion

right

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US / raɪt /

UK / raɪt /

A1
  • adjecitve
  • Correct or true
  • The south side of you looking at the rising sun
  • adverb
  • Exactly in a place or time
  • Being appropriate for a particular event
  • In a straight or direct manner
  • noun
  • Something you are legally or morally allowed to do
  • Ideal of what is just and good
  • Political view based on conservatism
  • verb
  • To fix something previously wrong or unjust
  • To make upright, as a boat that has turned over

people

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US / 'pi:pl /

UK / ˈpipəl /

A1
  • noun
  • Persons sharing culture, country, background, etc.
  • Men, Women, Children

then

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US / ðen /

UK / ðɛn /

A1
  • adverb
  • A time that is not now
  • Following another thing in time or arrangement
  • Following on reasonably from what was just stated
  • At that time, not now

ultimately

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US / ˈʌltɪmətli /

UK / ˈʌltəmɪtli /

B1
  • adverb
  • Done or considered as the final and most important

that

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US / ðæt /

UK / ðæt, ðət /

A1
  • adjecitve
  • The person or thing being talked about
  • Used to identify something both the speakers know
  • adverb
  • Used to reinforce adjectives and adverbs
  • To such a degree
  • conjunction
  • Used to connect a noun clause
  • Used to introduce an adverbial clause
  • Used to introduce a noun clause
  • determiner
  • Used as a noun to refer to something
  • pronoun
  • Referring an object far away
  • Used to refer to the relative pronoun ‘which’

lively

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US / 'laɪvlɪ /

UK / ˈlaɪvli /

B1
  • adjecitve
  • Full of life and energy; merry; animated

factory

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US / ˈfæktri /

UK / ˈfæktəri /

A2
  • noun
  • Building where things are made

she

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US / ʃɪ /

UK / ʃi /

A1
  • pronoun
  • Female person or animal mentioned before
  • (Refers to female person mentioned before)

hire

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US / ˈhaɪə(r) /

UK / haɪr /

A2
  • noun
  • Short term rental of something e.g. car, phone
  • verb
  • To give a job to someone in exchange for pay
  • To give the use of something in exchange for money

about

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US / ə'baʊt /

UK / əˈbaʊt /

A1
  • adverb
  • To be ready to; going to
  • Nearly; approximately; roughly
  • Near; next to; close to
  • In every direction; in the area of
  • preposition
  • Concerning or of (a topic)

own

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US / əʊn /

UK / on /

A1
  • adjecitve
  • Belong to oneself
  • determiner
  • Yours, his, hers, etc.; not belonging to another
  • pronoun
  • (Something) belong to myself
  • verb
  • To have something as your property

city

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US / 'sɪtɪ /

UK / ˈsɪti /

A1
  • noun
  • Area with many buildings, roads and people

enough

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US / ɪˈnʌf /

UK / ɪˈnʌf /

A1
  • adjecitve
  • Sufficient to answer the need
  • adverb
  • To a satisfactory degree
  • pronoun
  • Equal to what is needed; as much as required
  • Adequate number or amount

beef

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US / bi:f /

UK / bif /

A2
  • noun
  • Red meat from cows

fundamentally

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US / ˌfʌndəˈmentəli /

UK / ˌfʌndəˈmɛntl:ɪ /

B1
  • adverb
  • In a basic and important way

touch

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US / tʌtʃ /

UK / tʌtʃ /

A1
  • noun
  • Certain way of doing that makes something special
  • A small amount of something
  • Feeling of a surface
  • verb
  • To affect feelings, especially by causing sympathy
  • To be next to each other with no space between
  • To get involved with (used in negative)
  • To feel an object with your fingers, etc.

directly

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US / dəˈrektli /

UK / dɪˈrɛktli, daɪ- /

A2
  • adverb
  • In a frank and honest way
  • Right away; immediately

offer

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US / 'ɒfə(r) /

UK / ˈɔfɚ, ˈɑfɚ /

A1
  • noun
  • Price you say you are willing to pay for something
  • Act of making a thing available to be accepted
  • verb
  • To suggest a price you are willing to pay
  • To give the opportunity to accept something
  • To say you are willing to do something
  • To give or say something as an act of worship

first

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US / fɜ:st /

UK / fɚst /

A1
  • adjecitve
  • 1st; Coming before all others in time or place
  • noun
  • Something that has not happened before
  • Position of the winner of a competition

different

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US / ˈdɪfrənt /

UK / ˈdɪfrənt /

A1
  • adjecitve
  • Not of the same kind; unlike other things

week

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US / wi:k /

UK / wik /

A1
  • noun
  • Period of seven days from Sunday to Saturday

get

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US / ɡet /

UK / ɡɛt /

A1
  • verb
  • To become affected by illness or disease
  • To begin to feel or understand an emotion or idea
  • To send or bring someone or something home, etc.
  • To go somewhere to obtain something
  • To (cause to) do a particular thing
  • To obtain, receive or be given something
  • To currently have
  • To prepare for use
  • To understand something being said or read

what

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US / wɒt /

UK / hwɑt, hwʌt, wɔt, wʌt,hwət, wət /

A1
  • pronoun
  • Thing or things that; the same kind as
  • Used to emphasize something you are about to say
  • adjecitve
  • Used to refer to a particular amount, or number
  • Used to place emphasis on a particular quality
  • adverb
  • To a certain degree
  • determiner
  • Question words used for asking for information
  • exclamation
  • Used to express excitement, shock, or surprise
  • Used to ask people to repeat something they said

watch

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US / wɒtʃ /

UK / wɑtʃ /

A1
  • noun
  • Period of time someone is responsible for guarding
  • Device you wear on your wrist that shows the time
  • Official warning statement, e.g. of bad weather
  • verb
  • To keep in check, manage, or control something
  • To look at something for entertainment, e.g. TV
  • To guard a place or people; protect child, etc.
  • To look at carefully to work out what is happening
  • To protect and care for someone or something

like

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US / laɪk /

UK / laɪk /

A1
  • adjecitve
  • Being equal in status or kind to something else
  • Similar; the same
  • adverb
  • For example
  • preposition
  • Used as a filler; used to ad emphasis
  • In a way similar to the way something is done
  • Such as; for example
  • verb
  • To want to
  • To find something pleasing; to prefer something

friday

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US / ˈfraɪdeɪ /

UK / ˈfraɪdeɪ /

A1
  • noun
  • Fifth day of the week; the day after Thursday

delivery

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US / dɪˈlɪvəri /

UK / dɪˈlɪvəri, -ˈlɪvri /

A2
  • noun
  • Way someone acts when speaking publicly
  • Act of taking something to a person or place

piece

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US / pi:s /

UK / pis /

A1
  • noun
  • A counter in a board game
  • Small part of something larger
  • verb
  • To put items together to assemble something

refrigerator

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US / rɪˈfrɪdʒəreɪtə(r) /

UK / rɪˈfrɪdʒəˌretɚ /

B1
  • noun
  • An electric cool box for keeping food fresh

speeding

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US / ˈspi:dɪŋ /

UK / ˈspidɪŋ /

A2
  • verb
  • To move quickly when completing an action
  • To drive a vehicle faster than laws allow

grow

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US / ɡrəʊ /

UK / ɡro /

A1
  • verb
  • To get bigger and more mature; make plants do this
  • To improve; to develop better skills over time
  • To develop and become bigger or taller over time

success

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US / sək'ses /

UK / səkˈsɛs /

A2
  • noun
  • Achievement of a desired purpose or goal
  • A successful person; one who achieved their aims

brazil

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US / brəˈzɪl /

UK / brəˈzɪl /

A1
  • noun
  • Largest Latin American country and Largest Portuguese speaking country in the world; located in the

well

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US / wel /

UK / wɛl /

A1
  • adjecitve
  • Being in a fortunate, good condition or state
  • Healthy and in good condition
  • adverb
  • In an acceptable, proper, or successful manner
  • In a complete, total, or full manner
  • A great and considerable degree
  • In a successful way, in a good or satisfactory way
  • exclamation
  • Used to begin or continue a particular statement
  • Used to show you want to start saying something
  • Used to express that you are waiting for a reply
  • You say this to change the topic of a conversation
  • Used to indicate you are making a final remark
  • noun
  • Long deep hole in the ground to get water
  • verb
  • To cause your eyes to fill with tears

replicate

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US / 'replɪkeɪt /

UK / ˈrɛplɪˌket /

A1
  • verb
  • To make one or more exact copies of itself
  • To repeat something (e.g. experiment, process)

fact

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US / fækt /

UK / fækt /

A1
  • noun
  • Something that is known or proved to be true

for

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US / fə(r) /

UK / fɔr,fə /

A1
  • preposition
  • Used to show the purpose, or need of something

charge

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US / tʃɑ:dʒ /

UK / tʃɑrdʒ /

A2
  • noun
  • An attack by running quickly toward someone
  • A price for a service or goods
  • When a battery has a certain amount of electricity
  • Amount of money you pay for a service
  • verb
  • To run quickly toward someone to attack them
  • To ask for money as a price for a service or goods
  • To put electricity in a battery
  • To give responsibility to take care of or manage
  • To state that someone has committed a crime

flight

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US / flaɪt /

UK / flaɪt /

A2
  • noun
  • Act of leaving a place, usually to escape danger
  • Trip by plane, helicopter etc.

infrastructure

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US / 'ɪnfrəstrʌktʃə(r) /

UK / ˈɪnfrəˌstrʌktʃɚ /

B1
  • noun
  • Basic necessary equipment for a country or region

request

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US / rɪ'kwest /

UK / rɪˈkwɛst /

A2
  • noun
  • Thing that has been asked for
  • verb
  • To ask for, usually politely and formally

those

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US / ðəʊz /

UK / ðoz /

A1
  • determiner
  • The people or things we are talking about
  • pronoun
  • The objects far from the speaker

stream

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US / stri:m /

UK / strim /

A2
  • noun
  • Classes split into ability levels
  • A small river
  • verb
  • To send a constant flow of data over the internet
  • To split classes or students into ability levels

undertake

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US / ˌʌndə'teɪk /

UK / ˌʌndɚˈtek /

A2
  • verb
  • To begin; attempt; take on responsibility for

been

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US / bɪn /

UK / bɪn /

A1
  • auxiliary verb
  • Being, often showing complete action

consumer

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US / kənˈsju:mə(r) /

UK / kənˈsumɚ /

A2
  • noun
  • Person who buys goods or services

bulk

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US / bʌlk /

UK / bʌlk /

B1
  • noun
  • Most of something; majority of
  • Big size; largeness; heaviness

purchase

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US / ˈpɜːtʃəs /

UK / ˈpɜːrtʃəs /

A2
  • noun
  • Something that you bought
  • Strong hold on something; grip
  • verb
  • To buy something; to get by paying money for it

driver

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US / ˈdraɪvə(r) /

UK / ˈdraɪvɚ /

A1
  • noun
  • People who move cattle from one place to another
  • Someone who operates a vehicle
  • A club with a wooden head used when playing golf

home

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US / həʊm /

UK / hom /

A1
  • adjecitve
  • A sports team's own field or place of play
  • adverb
  • Into the correct or intended position
  • noun
  • House, apartment or building to be rented or sold
  • Institution for sick or elderly people
  • Place where a person or a family lives
  • Country where a person lives or was born
  • Region that is native to peoples, plant or animals
  • verb
  • To move towards a particular target location

package

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US / ˈpækɪdʒ /

UK / ˈpækɪdʒ /

A1
  • adjecitve
  • Presented as one item but includes several
  • noun
  • Box or container items are placed in for mailing
  • A container for items for sale, e.g. food
  • Group of several items or services offered as one
  • verb
  • To present or sell a group of things as one item
  • To put something into a container to store it

talk

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US / tɔ:k /

UK / tɔk /

A1
  • noun
  • Style of speaking
  • Discussion between two countries
  • Giving information in front of people; lecture
  • Saying things or ideas to someone with words
  • verb
  • To make a formal speech about something
  • To say things or ideas to someone with words

chinese

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US / /

UK / /

A1
  • adjecitve
  • Concerning the culture and people of China

black

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US / blæk /

UK / blæk /

A1
  • adjecitve
  • Color of the sky on a dark night
  • noun
  • A person with dark skin, often of African origin
  • Person's name
  • verb
  • To fill in something to make it a very dark color

personal

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US / ˈpɜ:sənl /

UK / ˈpɚsənəl /

A2
  • adjecitve
  • Done by or to a particular person; individual
  • Concerning a person's private life or feelings

music

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US / 'mju:zɪk /

UK / ˈmjuzɪk /

A1
  • noun
  • Sounds that are sung or played to give pleasure
  • Academic study of rhythms and sounds
  • Written symbols that represent musical sounds

technology

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US / tek'nɒlədʒɪ /

UK / tɛkˈnɑlədʒi /

A2
  • noun
  • Use or knowledge of science in industry etc.
  • Introduction to Video Content
  • Alibaba's Singles Day: World's Biggest Shopping Event Goes GlobalAlibaba, the Chinese e-commerce giant, has taken its world-famous shopping event, Singles' Day, global. Often referred to as the biggest shopping event in the world, Singles' Day has been Chinese consumers' favorite for years. Now, Alibaba wants to extend its reach and capture a larger share of the global market. The company plans to use its international platform, AliExpress, to bring the event to customers worldwide.Singles' Day is comparable to Black Friday, Cyber Monday, and Amazon Prime Day, but on a much larger scale. It is a shopping extravaganza where consumers can find massive discounts and deals on various products. Alibaba has chosen to expand the event because it believes the global e-commerce market will grow significantly in the coming years, with projections showing a $1.4 trillion increase by 2025.To promote Singles' Day on a global scale, Alibaba has employed an army of influencers from different parts of the world. These influencers help generate buzz and drive awareness about the event among their followers. Additionally, Alibaba has focused on enhancing its logistics capabilities to ensure smooth operations during the high-demand period.However, taking Singles' Day global comes with its challenges. Alibaba faces fierce competition from other e-commerce platforms, particularly Amazon, which also aims to capture a larger share of the global market. To tackle this, Alibaba has adopted a pricing strategy, offering massive discounts and lower fees for merchants participating in the event. By doing so, the company hopes to entice customers with more affordable prices.One of the advantages Alibaba offers during Singles' Day is direct access to Chinese factories and merchants through AliExpress. This allows foreign customers to explore a wide range of products and benefit from direct sourcing. In addition, Alibaba has committed to improving global delivery by increasing charter flights from China to major cities around the world.In conclusion, Alibaba's decision to globalize Singles' Day is a strategic move aimed at capturing a larger share of the global e-commerce market. With massive discounts, an army of influencers, and improved logistics, Alibaba hopes to make Singles' Day a truly global shopping phenomenon. As the event continues to expand, consumers worldwide can expect to find incredible deals and savings on a variety of products.
  • Subtitles section
  • - [Narrator] Singles' Day in China is the world's biggest shopping event.
  • (speaking in foreign language) - [Narrator] Think of Black Friday, Cyber Monday and Amazon Prime Day on loop for days.
  • (lively music) And now Alibaba, the Chinese e-commerce giant that created Singles' Day wants to use its international platform, AliExpress, to help the event go global, from Poland.
  • (speaking in foreign language) - [Narrator] To France.
  • (speaking in foreign language) - [Narrator] And Brazil.
  • Alibaba is competing with other e-commerce platforms, like Amazon to capture a larger share of the global market, which is expected to grow by $1.4 trillion by 2025.
  • So to promote Singles' Day, Alibaba has hired an army of influencers around the world.
  • - I love this color.
  • - [Narrator] And beefed up its logistics.
  • But it has to tackle some challenges if it wants to take a bite off a bigger piece of the global e-commerce pie.
  • One of the first things Alibaba is doing to win over new Singles' Day consumers abroad?
  • Massive sales.
  • - Discounts of up to 50 or even 70% are being offered.
  • So it's a very big event.
  • - [Narrator] Vinci Zhang is an e-commerce analysts based in Shanghai who's been watching Alibaba for the past seven years.
  • - So the way it is doing that right now is basically competing on pricing, by offering cheaper prices, as well as charging less fees for the merchants.
  • - [Narrator] When foreign customers use AliExpress, they get direct access to Chinese factories and merchants.
  • The company's also speeding up global delivery during the international two-day shopping event this year.
  • It said it's increasing charter flights from China to cities like Seoul and Paris to 100 a week up from 80 flights.
  • AliExpress said it's also installed 5,000 automated self-pickup lockers across Russia, Poland, Spain and France to help cut delivery costs that would go to hiring fleets of delivery trucks and drivers.
  • (speaking in foreign language) - [Narrator] Daniela Sena is one of the 400 influencers Alibaba has hired to promote Singles' Day abroad.
  • In China, live streaming is one of the most popular ways to shop.
  • And Sena is doing the same but for a Brazilian audience.
  • She says the Chinese company is offering something better than other shopping platforms.
  • - I think the fact that people can see us, we touch the product, we have the feedback of other people that already purchased the products as well.
  • It gives the audience a very personal communication.
  • - [Narrator] But attracting buyers won't be enough.
  • - If it wants to compete with Amazon, then I think fundamentally, it needs to own more inventory.
  • - [Narrator] And the bigger bulk items could become an issue.
  • Right now the company lacks the infrastructure outside China to support those kinds of sales.
  • - If we're talking about big air conditioner or refrigerator purchase shipped from China, I imagine it will be very challenging for big home appliance manufacturers.
  • They are not going to sell directly in Europe and build a warehouse.
  • So it's up to Alibaba if they want to kinda undertake that initiative.
  • - [Narrator] Alibaba said it has opened up its platform to merchants in several markets already outside of China, and will continue to expand while also developing warehouses overseas to improve capacity.
  • It said AliExpress is at the forefront of it global strategy.
  • And according to brokerage China Merchant Securities, China's outbound e-commerce market is expected to grow around 26% every year until 2025.
  • Amazon did not respond to a request for comment.
  • So Zhang says Alibaba should stick to what they're good at: using automated warehouses, innovative ways to live stream and delivery packages to keep prices low.
  • - I think that's where Alibaba's strength lies.
  • It's in its technology and logistics management.
  • If they are able to replicate that success to Europe, then maybe they can compete against Amazon from a different angle, and attract more people to ultimately switch to using Alibaba.