Subtitles section
Repeat sentence
Subtitles mode
Full screen
Previous
Next
x 1.0
Playback speed
More

Elizabeth Blankespoor: How Twitter Can Improve Your Market Liquidity

Video vocabulary

liquidity

Copy vocabulary

US / lɪˈkwɪdəti /

UK / lɪˈkwɪdɪti /

A2
  • noun
  • Degree to which your wealth is held in cash
  • State in which a substance can flow

with

Copy vocabulary

US / wɪð /

UK / wɪð, wɪθ /

A1
  • preposition
  • As an employee of a certain company
  • Against something or someone
  • By using something as a means
  • Due to; because of
  • Including
  • Possessing as a feature
  • Related to
  • (Of the manner/attitude by which you do something)
  • Used to express that people or things are together

information

Copy vocabulary

US / ˌɪnfəˈmeɪʃn /

UK / ˌɪnfɚˈmeʃən /

A1
  • noun
  • Collection of facts and details about something

have

Copy vocabulary

US / həv /

UK / hæv /

A1
  • verb
  • To drink, smoke, eat or use something
  • To experience the effects of something
  • To organize an event, or join in an activity
  • To own, possess, or hold something
  • To cause to happen or produce a particular effect

see

Copy vocabulary

US / si: /

UK / si /

A1
  • verb
  • To go on a date with someone
  • To predict whether something is, or will be true
  • To understand what someone says
  • To use your eyes to look at something
  • To visit a place often for sightseeing or pleasure
  • To visit or meet with someone
  • To find out by waiting or looking
  • To watch (a game, movie or TV show)

twitter

Copy vocabulary

US / ˈtwɪtə(r) /

UK / ˈtwɪtɚ /

C2
  • noun
  • An online messaging system
  • verb
  • To make small chattering sounds, like some birds

tweet

Copy vocabulary

US / twi:t /

UK / twit /

B1
  • noun
  • Weak chirping sound as of a small bird
  • Message sent to Twitter
  • verb
  • To make a weak chirping sound as of a small bird
  • To write a message on Twitter

goal

Copy vocabulary

US / ɡəʊl /

UK / ɡol /

A2
  • noun
  • Something you try to do or achieve; an aim
  • (Sports) net into which you put a ball to score
  • (Sports) act of scoring by putting a ball in a net

less

Copy vocabulary

US / les /

UK / lɛs /

A1
  • adjecitve
  • Smaller in amount or degree
  • adverb
  • To a smaller degree
  • noun
  • A smaller amount
  • preposition
  • With the subtraction of

might

Copy vocabulary

US / maɪt /

UK / maɪt /

A1
  • other
  • Used to politely request an action
  • Used to express that something could happen
  • Power, strength, force or influence

the

Copy vocabulary

US / ðə /

UK / ðə /

A1
  • article
  • Used to refer to something already mentioned
  • Used to show there is only one of something
  • determiner
  • Used to describe all of a family

how

Copy vocabulary

US / haʊ /

UK / haʊ /

A1
  • adjecitve
  • To what degree? in what amount?
  • adverb
  • (Used to explain the way to do something)
  • exclamation
  • For what purpose or reason?
  • (Used to ask someone or something's condition)

you

Copy vocabulary

US / jʊ /

UK / ju /

A1
  • pronoun
  • Person someone is speaking or writing to
  • Person or people in general

this

Copy vocabulary

US / ðɪs /

UK / ðɪs /

A1
  • adjecitve
  • Used to indicate something already been discussed
  • Used to indicate something happening around now
  • adverb
  • An indication by a physical motion or gesture
  • A specific amount of
  • determiner
  • Person, thing, or idea near you
  • pronoun
  • Person, thing that has already been discussed

message

Copy vocabulary

US / 'mesɪdʒ /

UK / ˈmɛsɪdʒ /

A2
  • noun
  • Main idea or theme in a story, book, or film
  • Piece of information that is told/given to someone
  • verb
  • To communicate using text

one

Copy vocabulary

US / wʌn /

UK / wʌn /

A1
  • pronoun
  • You; we; people in general; someone
  • The thing or person previously referred to
  • adjecitve
  • Used to refer to people generally
  • Being a strong example of (something mentioned)
  • number
  • Number 1

versus

Copy vocabulary

US / ˈvə:səs /

UK / ˈvɚsəs, -səz /

A2
  • preposition
  • Used to show that two things are competing

visible

Copy vocabulary

US / ˈvɪzəbl /

UK / ˈvɪzəbəl /

B1
  • adjecitve
  • Can see, easily seen or understood
  • Being obvious or easy to see

investor

Copy vocabulary

US / ɪnˈvestə(r) /

UK / ɪnˈvɛstɚ /

A2
  • noun
  • Person who spends money to help businesses grow

ones

Copy vocabulary

US / wʌnz /

UK / wʌnz /

A1
  • number
  • Number 1, a single person or thing

institution

Copy vocabulary

US / ˌɪnstɪˈtju:ʃn /

UK / ˌɪnstɪˈtuʃən, -ˈtju- /

A2
  • noun
  • Organization created for a particular aim/purpose
  • Tradition, custom or system accepted by a group

they

Copy vocabulary

US / ðeɪ /

UK / ðe /

A1
  • pronoun
  • Two or more people, animals, or things

their

Copy vocabulary

US / ðɛː /

UK / ðer /

A1
  • determiner
  • Belonging to them

way

Copy vocabulary

US / weɪ /

UK / we /

A1
  • adverb
  • Used to emphasize the amount of something
  • noun
  • Particular aspect of something being thought about
  • One of various choices that could be made
  • Particular existing condition or state
  • (Often long) distance or length of time
  • How something is done
  • Route to go to a place
  • Small street
  • Usual behavior, emotions or habits of someone

change

Copy vocabulary

US / tʃeɪndʒ /

UK / tʃendʒ /

A1
  • noun
  • Exchange of one set of clothes for another
  • Money in the form of coins instead of paper
  • Money returned after giving too much
  • Act of making or becoming something else
  • verb
  • To exchange one set of clothes for another
  • To exchange one kind of money for another
  • To replace something with another thing
  • To make or become something else
  • To go from one train, bus, etc. and go to another

simple

Copy vocabulary

US / 'sɪmpl /

UK / ˈsɪmpəl /

A1
  • adjecitve
  • Not hard to understand or do; not complex
  • Having only a few parts; not complex
  • Being ordinary or normal
  • Being plain; without a lot added for style

show

Copy vocabulary

US / ʃəʊ /

UK / ʃo /

A1
  • noun
  • False display of love, emotion or action
  • An event for displaying or promoting goods
  • Play, opera or theater production
  • Presentation that is broadcast on TV or radio
  • verb
  • To be easily seen or displayed
  • To display your emotions or feelings
  • To let someone see something; display
  • To explain or teach how something is done
  • To lead someone somewhere; point them to something
  • To prove something to be true, correct
  • To reveal or allow something to be seen

attention

Copy vocabulary

US / əˈtenʃn /

UK / əˈtɛnʃən /

A2
  • noun
  • Taking notice of someone or something
  • (Soldiers) Standing with straight backs

outlet

Copy vocabulary

US / 'aʊtlet /

UK / ˈaʊtˌlɛt, -lɪt /

B1
  • noun
  • Place in a wall to supply electricity to a device
  • A pipe, hole or wire through which something flows
  • Market or store that sells a product

look

Copy vocabulary

US / lʊk /

UK / lʊk /

A1
  • noun
  • Person's beauty or physical attractiveness
  • Particular style of dress, clothes, or appearance
  • The way someone, something appears to be
  • Act of searching for or examining something
  • verb
  • To appear to be; seem

communication

Copy vocabulary

US / kəˌmju:nɪ'keɪʃn /

UK / kəˌmjunɪˈkeʃən /

A2
  • noun
  • Talking to people; giving information to people

link

Copy vocabulary

US / lɪŋk /

UK / lɪŋk /

A2
  • noun
  • Any one of the rings that are part of a chain
  • Connection between two or more things or people
  • Webpage item you click to go to another webpage
  • verb
  • To join or connect together

take

Copy vocabulary

US / teɪk /

UK / tek /

A1
  • noun
  • Filming of a single scene for TV or the movies
  • verb
  • To accept something that is offered
  • To use a method of traveling, e.g. a bus or train
  • To use a camera to make (a photo)
  • To pick up something and go away with it
  • To study a subject in school
  • To attempt to pass (an exam)
  • To require a certain amount of time, money, space

importantly

Copy vocabulary

US / ɪmˈpɔːtntli /

UK / ɪmˈpɔːrtntli /

A2
  • adverb
  • In an important way;

market

Copy vocabulary

US / ˈmɑ:kɪt /

UK / ˈmɑ:rkɪt /

A1
  • noun
  • Need or demand for a particular product or service
  • Area or region where a certain product is sold
  • Public event where people sell goods on tables
  • Institution where stocks are bought and sold
  • verb
  • To publicize products to get you to buy; advertise

normal

Copy vocabulary

US / 'nɔ:ml /

UK / ˈnɔrməl /

A1
  • adjecitve
  • Standard or regular way of doing something
  • Having standard mental or physical ability, health

past

Copy vocabulary

US / pɑ:st /

UK / pæst /

A2
  • adjecitve
  • No longer current or new
  • adverb
  • So as to go beyond, or further than something
  • noun
  • Time that existed before now, e.g. long ago
  • preposition
  • After a particular time
  • At a later point in distance; beyond

new

Copy vocabulary

US / nju: /

UK / nu, nju /

A1
  • adjecitve
  • Not old, recently born, built or made
  • Being or doing something for the first time
  • Not felt, seen or known previously
  • Having been recently bought or obtained

small

Copy vocabulary

US / smɔ:l /

UK / smɔl /

A1
  • adjecitve
  • Little in size; not big
  • (Of letters) not written in capital letters
  • Being insignificant or minor
  • (Of a business) with few people or things; local
  • (Of voice) being soft and quiet
  • (Of a child) being young

tool

Copy vocabulary

US / tu:l /

UK / tul /

A2
  • noun
  • Device used to make things, e.g. a hammer
  • verb
  • To provide a workshop with the right equipment

shareholder

Copy vocabulary

US / ˈʃeəhəʊldə(r) /

UK / ˈʃerhoʊldə(r) /

C2
  • noun
  • Someone who holds shares of stock in a corporation

actually

Copy vocabulary

US / ˈæktʃuəli /

UK / ˈæktʃuəli /

A1
  • adverb
  • Used to add new (often different) information

use

Copy vocabulary

US / ju:s /

UK / ju:s /

A1
  • noun
  • Ability to employ something
  • Need to enable it to work
  • Permission to do something with something
  • Act of spending money
  • Operation of a machine for its function
  • verb
  • To have; to eat, drink, consume etc.
  • To need to operate or work
  • To operate a machine, e.g. a computer
  • To treat a person badly
  • To do something with, for a task or purpose

interact

Copy vocabulary

US / ˌɪntər'ækt /

UK / ˌɪntɚˈækt /

A2
  • verb
  • To talk or do things with each other

facebook

Copy vocabulary

US / 'feɪsbʊk /

UK / 'feɪsbʊk /

A1
  • intransitive verb
  • Spend time using the social media application Facebook.

helpful

Copy vocabulary

US / ˈhelpfl /

UK / ˈhɛlpfəl /

A2
  • adjecitve
  • Doing things that help someone

effect

Copy vocabulary

US / ɪ'fekt /

UK / ɪˈfɛkt /

A1
  • noun
  • An advantage, benefit
  • Change brought about by a cause; result

whether

Copy vocabulary

US / ˈweðə(r) /

UK / ˈhwɛðɚ, ˈwɛð- /

A1
  • conjunction
  • If something will happen or not

our

Copy vocabulary

US / 'aʊə(r) /

UK / aʊr /

A1
  • determiner
  • Belonging to us

not

Copy vocabulary

US / nɒt /

UK / nɑt /

A1
  • adverb
  • Word indicating the negative
  • (Used to form the negative of verbs)

can

Copy vocabulary

US / kæn /

UK / kən,kæn /

A1
  • noun
  • A metal container for storing food
  • other
  • Able to; have the skill to; have the time to
  • verb
  • To have permission to
  • To be possible to do
  • To preserve food by sealing it in a metal container

seriously

Copy vocabulary

US / ˈsɪəriəsli /

UK / ˈsɪriəsli /

B1
  • adverb
  • Involving or requiring great thought or study

embrace

Copy vocabulary

US / ɪm'breɪs /

UK / ɛmˈbres /

B1
  • noun
  • Act of holding someone closely
  • verb
  • To hold closely; cuddle, kiss or hug

study

Copy vocabulary

US / 'stʌdɪ /

UK / ˈstʌdi /

A1
  • noun
  • Room that a person studies or reads in
  • Piece of research
  • Topic or subject you research or learn about
  • verb
  • To focus on learning something usually at school

would

Copy vocabulary

US / wʊd /

UK / wʊd /

A1
  • other
  • Used to indicate something imagined
  • Used to ask or request something politely
  • Verb used to indicate possibility, request etc.
  • Used to indicate a preference
  • Used to indicate a reaction
  • Indicates something that occurred repeatedly
  • Used to indicate willingness or ability to do

dissemination

Copy vocabulary

US / dɪˌsemɪ'neɪʃn /

UK / dɪˌsɛməˈneʃən /

B2
  • noun
  • Act of distributing things, e.g. information/seeds

want

Copy vocabulary

US / wɔnt /

UK / wɑnt, wɔnt /

A1
  • noun
  • Something you desire or wish for
  • State or condition of poverty
  • verb
  • To desire or wish for something; hope for a thing

but

Copy vocabulary

US / bət /

UK / bʌt,bət /

A1
  • conjunction
  • Used before you say something different, opposite

especially

Copy vocabulary

US / ɪˈspeʃəli /

UK / ɛˈspɛʃəli, ɪˈspɛʃ- /

A1
  • adverb
  • More than usual; extremely

from

Copy vocabulary

US / frəm /

UK / frʌm, frɑm,frəm /

A1
  • preposition
  • Starting at a particular place, time or level

out

Copy vocabulary

US / aʊt /

UK / aʊt /

A1
  • adverb
  • No longer stylish (e.g. fashion)
  • Away from home, business, or the usual place
  • In a direction/movement away from inside or center
  • noun
  • Act when a batter cannot continue playing
  • verb
  • To tell people a secret

come

Copy vocabulary

US / kʌm /

UK / kʌm /

A1
  • verb
  • To arrive at a place
  • (Of mail) to be delivered
  • To move toward someone; go with someone
  • To reach a certain point or state

channel

Copy vocabulary

US / 'tʃænl /

UK / ˈtʃænəl /

B1
  • noun
  • Long hole dug in the ground, e.g. to move water
  • TV or radio station or its programs
  • Method or way of sending or receiving information
  • Narrow passage through which water travels
  • Method or route used for sending or getting things
  • verb
  • To dig a long hole for carrying water
  • To send (e.g. money) to a certain place or person
  • To direct water or liquid through a passage
  • To direct energy or feelings into something

help

Copy vocabulary

US / help /

UK / hɛlp /

A1
  • noun
  • Something given to enable a person to do something
  • Assistance given to someone in need
  • Someone who makes something easier or possible
  • verb
  • To act to enable a person to do something; assist
  • To make something better or less difficult

think

Copy vocabulary

US / θɪŋk /

UK / θɪŋk /

A1
  • verb
  • To have an idea about something without certainty
  • To have an idea, opinion or belief about something

and

Copy vocabulary

US / ənd /

UK / ənd, ən,ænd /

A1
  • conjunction
  • Used to refer to two or more things
  • Plus; in addition; on top of that
  • Used to introduce an action that follows another

lot

Copy vocabulary

US / lɒt /

UK / lɑt /

A1
  • noun
  • What happens to a person in life from chance; fate
  • A group of people seen together
  • Item for sale at an auction
  • Small area of land used for a purpose e.g. parking

environment

Copy vocabulary

US / ɪn'vaɪrənmənt /

UK / ɛnˈvaɪrənmənt, -ˈvaɪən- /

A1
  • noun
  • Natural world in which plants and animals live
  • The entire surrounding conditions of something

real

Copy vocabulary

US / rɪəl /

UK / ˈriəl, ril /

A1
  • adjecitve
  • Actually existing or happening, not imagined
  • Being important or special

call

Copy vocabulary

US / kɔ:l /

UK / kɔl /

A1
  • noun
  • A order or request for action
  • The sound an animal makes, often when in danger
  • A correct prediction, e.g. a decision in a game
  • A short visit to a place or person
  • A decision by a referee or umpire in a game
  • verb
  • To make a request or order for action
  • (Animal) to make sounds to warn of danger
  • To announce the date of an election
  • To make a judgment about something
  • To give someone or something a name
  • To guess in advance the result or outcome
  • To visit a place or person for a short time
  • To phone someone
  • To speak, announce or shout in a loud voice

possibility

Copy vocabulary

US / ˌpɒsə'bɪlətɪ /

UK / ˌpɑsəˈbɪlɪti /

A2
  • noun
  • Something with a chance of happening or being true

accomplish

Copy vocabulary

US / ə'kʌmplɪʃ /

UK / əˈkɑmplɪʃ /

B1
  • verb
  • To succeed in doing; complete successfully

about

Copy vocabulary

US / ə'baʊt /

UK / əˈbaʊt /

A1
  • adverb
  • To be ready to; going to
  • Nearly; approximately; roughly
  • Near; next to; close to
  • In every direction; in the area of
  • preposition
  • Concerning or of (a topic)

different

Copy vocabulary

US / ˈdɪfrənt /

UK / ˈdɪfrənt /

A1
  • adjecitve
  • Not of the same kind; unlike other things

impact

Copy vocabulary

US / 'ɪmpækt /

UK / ˈɪmˌpækt /

A2
  • noun
  • A striking effect or result to hit with force
  • Very strong influence
  • Act or force of one thing hitting something else
  • verb
  • To hit or strike someone or something with force

that

Copy vocabulary

US / ðæt /

UK / ðæt, ðət /

A1
  • adjecitve
  • The person or thing being talked about
  • Used to identify something both the speakers know
  • adverb
  • Used to reinforce adjectives and adverbs
  • To such a degree
  • conjunction
  • Used to connect a noun clause
  • Used to introduce an adverbial clause
  • Used to introduce a noun clause
  • determiner
  • Used as a noun to refer to something
  • pronoun
  • Referring an object far away
  • Used to refer to the relative pronoun ‘which’

what

Copy vocabulary

US / wɒt /

UK / hwɑt, hwʌt, wɔt, wʌt,hwət, wət /

A1
  • pronoun
  • Thing or things that; the same kind as
  • Used to emphasize something you are about to say
  • adjecitve
  • Used to refer to a particular amount, or number
  • Used to place emphasis on a particular quality
  • adverb
  • To a certain degree
  • determiner
  • Question words used for asking for information
  • exclamation
  • Used to express excitement, shock, or surprise
  • Used to ask people to repeat something they said

exciting

Copy vocabulary

US / ɪkˈsaɪtɪŋ /

UK / ɪkˈsaɪtɪŋ /

A2
  • adjecitve
  • Creating interest, happiness or pleasurable fear
  • verb
  • To cause a reaction; make active
  • To make someone feel happy, interested or eager

get

Copy vocabulary

US / ɡet /

UK / ɡɛt /

A1
  • verb
  • To become affected by illness or disease
  • To begin to feel or understand an emotion or idea
  • To send or bring someone or something home, etc.
  • To go somewhere to obtain something
  • To (cause to) do a particular thing
  • To obtain, receive or be given something
  • To currently have
  • To prepare for use
  • To understand something being said or read

firm

Copy vocabulary

US / fɜ:m /

UK / fɚm /

A2
  • adjecitve
  • Fairly hard or solid, not soft
  • Unchanging and strong
  • noun
  • Company that sells goods or services
  • verb
  • To make something become more solid or durable

first

Copy vocabulary

US / fɜ:st /

UK / fɚst /

A1
  • adjecitve
  • 1st; Coming before all others in time or place
  • noun
  • Something that has not happened before
  • Position of the winner of a competition

medium

Copy vocabulary

US / 'mi:dɪəm /

UK / ˈmidiəm /

A2
  • noun
  • Method of expressing ideas or feelings
  • Something available in a middle size or condition
  • Person who claims to communicate with the dead

dismiss

Copy vocabulary

US / dɪsˈmɪs /

UK / dɪsˈmɪs /

A2
  • verb
  • To consider that something is at an end
  • To end someone's employment; fire someone
  • To not to think about something seriously

then

Copy vocabulary

US / ðen /

UK / ðɛn /

A1
  • adverb
  • A time that is not now
  • Following another thing in time or arrangement
  • Following on reasonably from what was just stated
  • At that time, not now

right

Copy vocabulary

US / raɪt /

UK / raɪt /

A1
  • adjecitve
  • Correct or true
  • The south side of you looking at the rising sun
  • adverb
  • Exactly in a place or time
  • Being appropriate for a particular event
  • In a straight or direct manner
  • noun
  • Something you are legally or morally allowed to do
  • Ideal of what is just and good
  • Political view based on conservatism
  • verb
  • To fix something previously wrong or unjust
  • To make upright, as a boat that has turned over

depth

Copy vocabulary

US / depθ /

UK / dɛpθ /

A2
  • noun
  • Distance below a surface

find

Copy vocabulary

US / faɪnd /

UK / faɪnd /

A1
  • noun
  • Object discovered by chance
  • Things that have been discovered from searching
  • verb
  • To become aware of something that is happening
  • To discover or meet by chance
  • To decide if someone is guilty of a crime, or not
  • To learn through study, research, or effort
  • To discover something by looking for it

definitely

Copy vocabulary

US / ˈdefɪnətli /

UK / ˈdefɪnətli /

A2
  • adverb
  • Without question; beyond doubt

communicate

Copy vocabulary

US / kə'mju:nɪkeɪt /

UK / kəˈmjunɪˌket /

A2
  • verb
  • To give and exchange information

for

Copy vocabulary

US / fə(r) /

UK / fɔr,fə /

A1
  • preposition
  • Used to show the purpose, or need of something

broadly

Copy vocabulary

US / ˈbrɔ:dli /

UK / ˈbrɔdlɪ /

B1
  • adverb
  • In a general (not detailed) manner

extremely

Copy vocabulary

US / ɪkˈstri:mli /

UK / ɪk'strimlɪ /

B1
  • adverb
  • In a way that is much more than usual or expected

few

Copy vocabulary

US / fju: /

UK / fju /

A1
  • pronoun
  • Not many, a small number

strong

Copy vocabulary

US / strɒŋ /

UK / strɔŋ /

A1
  • adjecitve
  • (Of tea or beer) dark or thick
  • Having big muscles; physically powerful

start

Copy vocabulary

US / stɑ:t /

UK / stɑrt /

A1
  • noun
  • First time or place that a thing exists; beginning
  • First opportunity to achieve something, e.g. a job
  • Sudden action or movement because you are scared
  • other
  • Beginning of something in place or time
  • verb
  • To do, be or happen for the first time; begin
  • To turn something on

well

Copy vocabulary

US / wel /

UK / wɛl /

A1
  • adjecitve
  • Being in a fortunate, good condition or state
  • Healthy and in good condition
  • adverb
  • In an acceptable, proper, or successful manner
  • In a complete, total, or full manner
  • A great and considerable degree
  • In a successful way, in a good or satisfactory way
  • exclamation
  • Used to begin or continue a particular statement
  • Used to show you want to start saying something
  • Used to express that you are waiting for a reply
  • You say this to change the topic of a conversation
  • Used to indicate you are making a final remark
  • noun
  • Long deep hole in the ground to get water
  • verb
  • To cause your eyes to fill with tears

technology

Copy vocabulary

US / tek'nɒlədʒɪ /

UK / tɛkˈnɑlədʒi /

A2
  • noun
  • Use or knowledge of science in industry etc.

benefit

Copy vocabulary

US / 'benɪfɪt /

UK / ˈbɛnəfɪt /

A2
  • noun
  • Good result or effect, something advantageous
  • verb
  • To have a good effect or be helpful

traditional

Copy vocabulary

US / trəˈdɪʃənl /

UK / trəˈdɪʃənəl /

A2
  • adjecitve
  • Involved in a custom or event common to a people

news

Copy vocabulary

US / nju:z /

UK / nu:z /

A1
  • noun
  • Broadcast on radio or TV about recent events
  • Information about recent events

question

Copy vocabulary

US / 'kwestʃən /

UK / ˈkwɛstʃən /

A1
  • noun
  • Issue or problems you are dealing with
  • What you ask about; issue
  • verb
  • To ask for or try to get information
  • To have or express concerns or uncertainty

those

Copy vocabulary

US / ðəʊz /

UK / ðoz /

A1
  • determiner
  • The people or things we are talking about
  • pronoun
  • The objects far from the speaker
  • Subtitles section
  • A lot of the communication that's going on with Twitter is a simple dissemination of information.
  • So a firm has some news they want to get out to the markets.
  • They use a tweet to tweet the information, a link to it.
  • And then the question is, does this have an effect?
  • Does this improve the information environment of the firm?
  • We look at these firms and we examine when they tweet versus when they don't tweet.
  • And we find that when they choose to tweet an event, that the market liquidity is actually improved.
  • We see bid-ask spreads narrow and we see the depths widen.
  • And more importantly, we see this effect as being stronger for those firms that you would call less visible.
  • Those that might have trouble getting attention from the traditional media outlets.
  • So it'd be firms that are smaller, firms that have fewer shareholders, firms that have fewer institutions looking at them.
  • These firms are the ones that have more trouble getting their message out.
  • And Twitter is a channel that they can use to more broadly disseminate their information.
  • My first advice would be to definitely take it seriously.
  • A lot of these new technologies, it's easy to dismiss because it's not the way that you've done things in the past.
  • And it's not the traditional, normal way of communicating with investors.
  • But as we show in our study, Twitter can be extremely helpful for firms that are using it.
  • Especially if they can't get attention from the traditional media outlets.
  • This is a new channel, this is a new way of communicating.
  • And it does impact the firm's information environment.
  • It helps their market liquidity.
  • So my advice would be to look at Twitter or look at Facebook or look at these different technologies and see what's right for your firm.
  • Think about what your goals are and what you want to accomplish.
  • And think about how these tools might help you better communicate with your investors.
  • The way that firms are communicating with investors, it's changing.
  • Whether firms want it to or not, the advent of new technology coming in, and different venues for them to interact with, it's changing investors' expectations and it's changing the possibilities for firms.
  • So the exciting thing is that firms, they can choose to embrace this.
  • And they can start to see some real benefits coming from it.