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World's most expensive SUV - BBC News

Video vocabulary

that

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US / ðæt /

UK / ðæt, ðət /

A1
  • adjecitve
  • The person or thing being talked about
  • Used to identify something both the speakers know
  • adverb
  • Used to reinforce adjectives and adverbs
  • To such a degree
  • conjunction
  • Used to connect a noun clause
  • Used to introduce an adverbial clause
  • Used to introduce a noun clause
  • determiner
  • Used as a noun to refer to something
  • pronoun
  • Referring an object far away
  • Used to refer to the relative pronoun ‘which’

what

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US / wɒt /

UK / hwɑt, hwʌt, wɔt, wʌt,hwət, wət /

A1
  • pronoun
  • Thing or things that; the same kind as
  • Used to emphasize something you are about to say
  • adjecitve
  • Used to refer to a particular amount, or number
  • Used to place emphasis on a particular quality
  • adverb
  • To a certain degree
  • determiner
  • Question words used for asking for information
  • exclamation
  • Used to express excitement, shock, or surprise
  • Used to ask people to repeat something they said

people

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US / 'pi:pl /

UK / ˈpipəl /

A1
  • noun
  • Persons sharing culture, country, background, etc.
  • Men, Women, Children

like

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US / laɪk /

UK / laɪk /

A1
  • adjecitve
  • Being equal in status or kind to something else
  • Similar; the same
  • adverb
  • For example
  • preposition
  • Used as a filler; used to ad emphasis
  • In a way similar to the way something is done
  • Such as; for example
  • verb
  • To want to
  • To find something pleasing; to prefer something

label

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US / 'leɪbl /

UK / ˈlebəl /

A2
  • noun
  • A (luxury) brand owned by a company
  • A word or term used to describe a person, thing
  • A piece of paper or material to identify something
  • verb
  • To use a term to describe, often negatively
  • To attach material to identify something

ferrari

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US / fəˈrɒsəti /

UK / fəˈrɑsɪti /

A1

even

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US / 'i:vn /

UK / ˈivən /

A1
  • adjecitve
  • Being equal in influence, power, possibility etc.
  • Being divided equally or fairly
  • (Of teams/contest) with similar chances of success
  • Smooth, level, or regular
  • Can be divided by 2; ending in 2, 4, 6, 8, or 0
  • At a regular, equally steady manner
  • Remaining steady and unchanging
  • adverb
  • (When this is surprising) as well; too
  • (Used to compare two things/stress the difference)
  • verb
  • To make something level; to flatten
  • To make something equal

about

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US / ə'baʊt /

UK / əˈbaʊt /

A1
  • adverb
  • To be ready to; going to
  • Nearly; approximately; roughly
  • Near; next to; close to
  • In every direction; in the area of
  • preposition
  • Concerning or of (a topic)

ultimately

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US / ˈʌltɪmətli /

UK / ˈʌltəmɪtli /

B1
  • adverb
  • Done or considered as the final and most important

find

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US / faɪnd /

UK / faɪnd /

A1
  • noun
  • Object discovered by chance
  • Things that have been discovered from searching
  • verb
  • To become aware of something that is happening
  • To discover or meet by chance
  • To decide if someone is guilty of a crime, or not
  • To learn through study, research, or effort
  • To discover something by looking for it

example

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US / ɪgˈzɑ:mpl /

UK / ɪɡˈzæmpəl /

A1
  • noun
  • Thing, person which represents a category

number

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US / ˈnʌmbə(r) /

UK / ˈnʌmbɚ /

A1
  • noun
  • Symbols such as 1, 2, 56, 793
  • Particular song or dance performed during a show
  • Total quantity or amount of things
  • verb
  • To put numbers on things
  • To assign a sequence within a group, series, set
  • To claim to be part of a larger group, series, set

problem

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US / ˈprɒbləm /

UK / ˈprɑbləm /

A1
  • adjecitve
  • Causing trouble
  • noun
  • Something difficult to deal with or causes trouble
  • Question to show understanding of a math concept

conventional

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US / kən'venʃənl /

UK / kənˈvɛnʃənəl /

B2
  • adjecitve
  • Following the common attitudes and practices

have

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US / həv /

UK / hæv /

A1
  • verb
  • To drink, smoke, eat or use something
  • To experience the effects of something
  • To organize an event, or join in an activity
  • To own, possess, or hold something
  • To cause to happen or produce a particular effect

with

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US / wɪð /

UK / wɪð, wɪθ /

A1
  • preposition
  • As an employee of a certain company
  • Against something or someone
  • By using something as a means
  • Due to; because of
  • Including
  • Possessing as a feature
  • Related to
  • (Of the manner/attitude by which you do something)
  • Used to express that people or things are together

excellent

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US / ˈeksələnt /

UK / ˈɛksələnt /

A2
  • adjecitve
  • Extremely good

world

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US / wɜ:ld /

UK / wɜrld /

A1
  • noun
  • All the humans, events, activities on the earth
  • Political division due to some kind of similarity

unit

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US / ˈju:nɪt /

UK / ˈjunɪt /

B2
  • noun
  • One apartment in a building
  • Group of people, e.g. soldiers, that work together
  • A chapter of a textbook
  • A standard of measurement of something
  • Single item made by a company

hundred

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US / 'hʌndrəd /

UK / ˈhʌndrɪd /

A1
  • number
  • 100

armoured

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US / ˈɑ:məd /

UK / ˈɑːrmərd /

C1
  • adjecitve
  • (Body, thing) protected by a covering
  • verb
  • To cover something in metal to protect it

scratch

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US / skrætʃ /

UK / skrætʃ /

B1
  • noun
  • Action of rubbing your skin when itchy
  • A small cut or mark on a surface
  • verb
  • To rub your skin with your nails to stop an itch
  • To make a small cut or mark on a surface

car

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US / kɑ:(r) /

UK / kɑr /

A1
  • noun
  • A vehicle with wheels and engine to carry people

tank

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US / tæŋk /

UK / tæŋk /

B1
  • noun
  • Container for holding liquid or gas
  • Military vehicle that can go over rough areas
  • verb
  • To fail completely or badly
  • To deliberately lose a game or contest

radiator

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US / ˈreɪdieɪtə(r) /

UK / ˈrediˌeɪtɚ /

B2
  • noun
  • Device for cooling down an engine
  • Heating device for a room or building

behind

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US / bɪˈhaɪnd /

UK / bɪˈhaɪnd /

A1
  • adjecitve
  • Concerning a later or slower time than expected
  • Being in a losing position in a sporting event
  • Being in the past; old fashioned
  • adverb
  • Remaining
  • noun
  • The part of the body that one sits on
  • preposition
  • At or toward the back of someone or something
  • Supporting or helping someone

challenge

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US / 'tʃælɪndʒ /

UK / ˈtʃæləndʒ /

A2
  • noun
  • An activity you wish to try that may be hard to do
  • Act of formally inviting someone to compete
  • A question to determine correctness of something
  • verb
  • To formally invite someone to compete at something
  • To question the correctness of something

worried

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US / ˈwʌrid /

UK / ˈwɜ:rid /

A1
  • adjecitve
  • Feeling troubled or concerned
  • verb
  • To cause concern or trouble over something
  • To feel concerned or troubled about something

continue

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US / kən'tɪnju: /

UK / kənˈtɪnju /

A1
  • verb
  • To do something without stopping, or after pausing
  • To start doing again after a break, pause, or stop

try

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US / traɪ /

UK / traɪ /

A1
  • noun
  • Act of putting the ball over the rugby goal line
  • verb
  • To make an effort, to attempt to do something
  • To examine someone or something in a court of law
  • To test to see if it is good or you like it
  • To make a person go through hardship; test
  • To examine something to see if it works

shareholder

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US / ˈʃeəhəʊldə(r) /

UK / ˈʃerhoʊldə(r) /

C2
  • noun
  • Someone who holds shares of stock in a corporation

either

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US / ˈaɪðə(r) /

UK / ˈiðɚ, ˈaɪðɚ /

A1
  • adjecitve
  • One of two (used when there is a choice of two)
  • adverb
  • (After negative statements) likewise, in addition
  • conjunction
  • Used as the first of two connected things
  • determiner
  • Used as the first of two connected things
  • pronoun
  • The one or the other

convenient

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US / kənˈvi:niənt /

UK / kənˈvinjənt /

A2
  • adjecitve
  • Allowing you to do something with less trouble

masculinity

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US / ˌmæskjuˈlɪnəti /

UK / ˌmæskjəˈlinɪti /

B2
  • noun
  • Trait of behaving in ways typical of men

use

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US / ju:s /

UK / ju:s /

A1
  • noun
  • Ability to employ something
  • Need to enable it to work
  • Permission to do something with something
  • Act of spending money
  • Operation of a machine for its function
  • verb
  • To have; to eat, drink, consume etc.
  • To need to operate or work
  • To operate a machine, e.g. a computer
  • To treat a person badly
  • To do something with, for a task or purpose

sell

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US / sel /

UK / sɛl /

A1
  • verb
  • To exchange something for money
  • To persuade people to do, like or agree

million

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US / ˈmɪljən /

UK / ˈmɪljən /

A1
  • number
  • 1,000,000

specially

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US / ˈspeʃəli /

UK / ˈspeʃəli /

A2
  • adverb
  • Very; noticeably; greatly

many

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US / 'menɪ /

UK / ˈmɛni /

A1
  • determiner
  • Used to refer a large number of things

over

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US / 'əʊvə(r) /

UK / ˈovɚ /

A1
  • adverb
  • Finished; no longer happening
  • Towards the ground/away from a standing position
  • noun
  • A set of six consecutive balls bowled in cricket
  • other
  • Finished
  • preposition
  • Showing the relation when a thing is above another
  • On or covering something
  • Above or across something
  • More than you need
  • From one side to the other
  • In the direction of; toward

paranoid

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US / ˈpærənɔɪd /

UK / ˈpærəˌnɔɪd /

C1
  • adjecitve
  • Believing others are trying to harm you
  • other
  • Believing others are trying to harm you

from

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US / frəm /

UK / frʌm, frɑm,frəm /

A1
  • preposition
  • Starting at a particular place, time or level

poor

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US / pʊə(r) /

UK / pʊr /

A1
  • adjecitve
  • Inferior; below the normal standard
  • Deserving of pity or sympathy
  • Without money; not rich

money

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US / 'mʌnɪ /

UK / ˈmʌni /

A1
  • noun
  • Coins or notes we use to pay for things

guy

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US / ɡaɪ /

UK / ɡaɪ /

A1
  • noun
  • Man; boy; any person

and

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US / ənd /

UK / ənd, ən,ænd /

A1
  • conjunction
  • Used to refer to two or more things
  • Plus; in addition; on top of that
  • Used to introduce an action that follows another

something

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US / ˈsʌmθɪŋ /

UK / ˈsʌmθɪŋ /

A1
  • adverb
  • In some degree or measure
  • noun
  • a person or thing of some value or consequence
  • pronoun
  • Thing that is not yet known or named
  • Approximately

ten

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US / ten /

UK / tɛn /

A1
  • number
  • 10

two

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US / tu: /

UK / tu /

A1
  • number
  • 2

only

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US / ˈəunli /

UK / ˈonli /

A1
  • adverb
  • Just one; just that amount or thing; not more than
  • Not very important or serious
  • Just that type of thing, person
  • Short time ago; not before a certain time
  • conjunction
  • Except; but

brand

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US / brænd /

UK / brænd /

A2
  • noun
  • A mark burned on an animal to show who owns it
  • Product made or designed by a named company
  • verb
  • To burn a mark on an animal to show who owns it
  • To describe someone as a liar, coward, etc.
  • To give a famous name to a product or service

call

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US / kɔ:l /

UK / kɔl /

A1
  • noun
  • A order or request for action
  • The sound an animal makes, often when in danger
  • A correct prediction, e.g. a decision in a game
  • A short visit to a place or person
  • A decision by a referee or umpire in a game
  • verb
  • To make a request or order for action
  • (Animal) to make sounds to warn of danger
  • To announce the date of an election
  • To make a judgment about something
  • To give someone or something a name
  • To guess in advance the result or outcome
  • To visit a place or person for a short time
  • To phone someone
  • To speak, announce or shout in a loud voice

most

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US / məʊst /

UK / most /

A1
  • adverb
  • Very; extremely
  • Greatest possible degree
  • pronoun
  • Nearly all of something

think

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US / θɪŋk /

UK / θɪŋk /

A1
  • verb
  • To have an idea about something without certainty
  • To have an idea, opinion or belief about something

particular

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US / pəˈtɪkjələ(r) /

UK / pɚˈtɪkjəlɚ, pəˈtɪk- /

B2
  • adjecitve
  • One specific (one)
  • Having firm ideas about what is desirable
  • Being special or more than is typical

anybody

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US / ˈenibɒdi /

UK / ˈenibʌdi /

A1
  • pronoun
  • Any person; anyone

any

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US / 'enɪ /

UK / ˈɛni /

A1
  • adjecitve
  • One, or some, no matter which
  • pronoun
  • One (thing) of many; some

very

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US / 'verɪ /

UK / ˈvɛri /

A1
  • adjecitve
  • Concerning a large degree or amount
  • adverb
  • A lot; much; many
  • Used to stress or emphasize a noun

everything

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US / 'evrɪθɪŋ /

UK / ˈɛvriˌθɪŋ /

A1
  • pronoun
  • All of the things mentioned

old

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US / əʊld /

UK / old /

A1
  • adjecitve
  • Having existed for a long time, not young or new
  • Age of a person since birth

build

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US / bɪld /

UK / bɪld /

A1
  • noun
  • Your physical shape; physique
  • verb
  • To establish e.g. a reputation, over time
  • To construct a house, office, factory

way

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US / weɪ /

UK / we /

A1
  • adverb
  • Used to emphasize the amount of something
  • noun
  • Particular aspect of something being thought about
  • One of various choices that could be made
  • Particular existing condition or state
  • (Often long) distance or length of time
  • How something is done
  • Route to go to a place
  • Small street
  • Usual behavior, emotions or habits of someone

their

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US / ðɛː /

UK / ðer /

A1
  • determiner
  • Belonging to them

lamborghini

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US / ˈlæmbəgɪni /

UK / ˌlæmbərˈgini /

A1

ago

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US / əˈgəʊ /

UK / əˈgoʊ /

A1
  • adverb
  • At a specified length of time in the past

regular

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US / ˈregjələ(r) /

UK / ˈrɛɡjəlɚ /

A2
  • adjecitve
  • Having an equal amount of space or time in between
  • Occurring or being done frequently
  • Being normal, usual, or average
  • noun
  • Customers who frequently visit a place
  • Soldier who has a permanent job in the army

customer

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US / ˈkʌstəmə(r) /

UK / ˈkʌstəmɚ /

A2
  • noun
  • Someone who buys goods or services from a business

teenage

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US / ˈti:neɪdʒ /

UK / ˈtinˌedʒ /

A2
  • adjecitve
  • Being of the age 13 through 19

possible

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US / ˈpɒsəbl /

UK / ˈpɑsəbəl /

A1
  • adjecitve
  • Being able or appropriate for a task or purpose
  • Having a chance of happening, or being true

main

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US / meɪn /

UK / men /

A1
  • adjecitve
  • Most important; most often used

who

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US / hu: /

UK / hu /

A1
  • pronoun
  • Which person
  • Used to introduce information about people

super

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US / ˈsu:pə(r) /

UK / ˈsupɚ /

A2
  • adjecitve
  • Of the highest quality; great; marvelous

all

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US / ɔ:l /

UK / ɔl /

A1
  • adverb
  • Completely; totally
  • determiner
  • Being every one of something
  • pronoun
  • 100% of something; the complete amount

sport

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US / spɔ:t /

UK / spɔː(r)t /

A1
  • noun
  • Something that is done for fun, e.g. football
  • Game or physical exercise with rules
  • Someone with a good attitude when things go badly
  • verb
  • To do something for fun, e.g. playing with animals
  • To wear, or show something off by wearing it

hood

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US / hʊd /

UK / hʊd /

B2
  • noun
  • Front part of the car that covers the engine
  • A head covering attached to a cape, sweater etc.

dream

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US / dri:m /

UK / drim /

A1
  • noun
  • A wish or hope for something to happen
  • Imagination or image of something you want
  • Images, thoughts, feelings experienced when asleep
  • verb
  • To wish for something to happen
  • To experience thoughts, images while asleep

not

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US / nɒt /

UK / nɑt /

A1
  • adverb
  • Word indicating the negative
  • (Used to form the negative of verbs)

compete

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US / kəmˈpi:t /

UK / kəmˈpit /

A2
  • verb
  • To try to beat others at something, e.g. a race

understand

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US / ˌʌndə'stænd /

UK / ˌʌndɚˈstænd /

A1
  • verb
  • To know the meaning of language, what someone says

really

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US / ˈri:əli /

UK / ˈriəˌli, ˈrili /

A1
  • adverb
  • Used to stress something that is said; definitely
  • In a true or accurate manner
  • Very

nobody

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US / ˈnəʊbədi /

UK / ˈnoʊbədi /

A1
  • pronoun
  • No person; no one; not any person

but

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US / bət /

UK / bʌt,bət /

A1
  • conjunction
  • Used before you say something different, opposite

want

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US / wɔnt /

UK / wɑnt, wɔnt /

A1
  • noun
  • Something you desire or wish for
  • State or condition of poverty
  • verb
  • To desire or wish for something; hope for a thing

crazy

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US / 'kreɪzɪ /

UK / ˈkrezi /

A2
  • adjecitve
  • Mentally ill; mad
  • Not being sensible or practical
  • Really like someone or something very much
  • noun
  • Person acting in a manner that is strange and odd

can

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US / kæn /

UK / kən,kæn /

A1
  • noun
  • A metal container for storing food
  • other
  • Able to; have the skill to; have the time to
  • verb
  • To have permission to
  • To be possible to do
  • To preserve food by sealing it in a metal container

business

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US / ˈbɪznəs /

UK / ˈbɪznɪs /

A1
  • noun
  • A company formed for making profit
  • Matter that has to be dealt with; task; situation
  • Activity of working to make a profit

spend

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US / spend /

UK / spɛnd /

A2
  • verb
  • To use money to pay for something
  • To use time in order to do something
  • To use up something completely

for

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US / fə(r) /

UK / fɔr,fə /

A1
  • preposition
  • Used to show the purpose, or need of something

yourself

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US / jɔ:ˈself /

UK / jʊrˈsɛlf, jɔr-, jor-, jə- /

A1
  • pronoun
  • Reflexive form of 'you', used for an emphasis

well

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US / wel /

UK / wɛl /

A1
  • adjecitve
  • Being in a fortunate, good condition or state
  • Healthy and in good condition
  • adverb
  • In an acceptable, proper, or successful manner
  • In a complete, total, or full manner
  • A great and considerable degree
  • In a successful way, in a good or satisfactory way
  • exclamation
  • Used to begin or continue a particular statement
  • Used to show you want to start saying something
  • Used to express that you are waiting for a reply
  • You say this to change the topic of a conversation
  • Used to indicate you are making a final remark
  • noun
  • Long deep hole in the ground to get water
  • verb
  • To cause your eyes to fill with tears

sensibility

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US / ˌsensəˈbɪləti /

UK / ˌsɛnsəˈbɪlɪti /

A2
  • noun
  • Feeling/reaction that a person has about something
  • Ability to understand complex feelings

bespoke

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US / biˈspəuk /

UK / bɪˈspoʊk /

C1
  • adjecitve
  • Custom-made

zillion

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US / ˈzɪljən /

UK / ˈzɪljən /

C2
  • noun
  • Very large indeterminate number

much

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US / mʌtʃ /

UK / mʌtʃ /

A1
  • adjecitve
  • Very; to a high level or degree
  • adverb
  • A lot; large amount; a high degree of
  • Nearly; basically
  • On many occasions; often
  • noun
  • A large amount; a great quantity

leonard

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US / 'fraɪtnɪŋlɪ /

UK / 'fraɪtnɪŋlɪ /

A1

hobby

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US / ˈhɒbi /

UK / ˈhɑ:bi /

A1
  • noun
  • Regular activity done in free time, for pleasure

tens

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US / tɛnz /

UK / tɛnz /

A1
  • number
  • 10s

such

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US / sʌtʃ /

UK / sʌtʃ /

A1
  • determiner
  • Being similar to
  • (Thing) as previously stated or referred to
  • adverb
  • (Used to emphasize the quality of an adjective)

rich

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US / rɪtʃ /

UK / rɪtʃ /

A1
  • adjecitve
  • Having a lot of money or valuable possessions
  • Containing a lot of exciting events or experiences and therefore very interesting
  • (of a color, sound, smell, etc.) Pleasantly deep or strong
  • If food is rich, it contains a large amount of oil, butter, eggs, or cream.

grandfather

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US / 'ɡrænfɑ:ðə(r) /

UK / ˈɡrændˌfɑðɚ, ˈɡræn- /

B2
  • noun
  • Your mother's or father's father

tradition

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US / trəˈdɪʃn /

UK / trəˈdɪʃən /

B1
  • noun
  • An event, custom or way common to a people or race
  • Way of thinking or behaving used for a long time

this

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US / ðɪs /

UK / ðɪs /

A1
  • adjecitve
  • Used to indicate something already been discussed
  • Used to indicate something happening around now
  • adverb
  • An indication by a physical motion or gesture
  • A specific amount of
  • determiner
  • Person, thing, or idea near you
  • pronoun
  • Person, thing that has already been discussed

you

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US / jʊ /

UK / ju /

A1
  • pronoun
  • Person someone is speaking or writing to
  • Person or people in general

year

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US / jə: /

UK / jɪr /

A1
  • noun
  • Unit of time equal to 12 months or 365 or 366 days
  • Used to refer to the age of a person

how

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US / haʊ /

UK / haʊ /

A1
  • adjecitve
  • To what degree? in what amount?
  • adverb
  • (Used to explain the way to do something)
  • exclamation
  • For what purpose or reason?
  • (Used to ask someone or something's condition)

cheap

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US / tʃi:p /

UK / tʃip /

A1
  • adjecitve
  • Not costing a lot of money
  • Having a low quality or value
  • Not liking to spend money; mean; stingy

make

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US / meɪk /

UK / mek /

A1
  • noun
  • Product made by a particular company; brand
  • verb
  • To arrange or prepare something e.g. dinner
  • To get to (a place) on time
  • To gain the status of (teacher, lawyer, etc.)
  • To create something by putting things together
  • To earn a certain amount of money at a job
  • To cause or force a person to do something
  • To cause something to happen or be formed

body

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US / ˈbɒd.i /

UK / ˈbɑdi /

A1
  • noun
  • An object distinct from other objects
  • A group of people involved in an activity together
  • Main part of something
  • A person's physical self

budget

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US / 'bʌdʒɪt /

UK / ˈbʌdʒɪt /

A2
  • adjecitve
  • Low cost; inexpensive
  • noun
  • Amount of money planned to be spent
  • verb
  • To make a plan for how to spend your money

than

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US / ðən /

UK / ðən /

A1
  • conjunction
  • Used to compare two things that are not equal

turn

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US / tɜ:n /

UK / tɚn /

A1
  • noun
  • Place where changing of direction happens
  • Your time or chance to perform a duty
  • Your chance to play or do in say a game
  • Unexpected change, as in the weather
  • verb
  • To become (a particular age)
  • To become a different quality, color, etc.
  • To change the direction of something, e.g. a car
  • To move in an opposite direction or position
  • To shape metal with a spinning tool

one

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US / wʌn /

UK / wʌn /

A1
  • pronoun
  • You; we; people in general; someone
  • The thing or person previously referred to
  • adjecitve
  • Used to refer to people generally
  • Being a strong example of (something mentioned)
  • number
  • Number 1

other

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US / 'ʌðə(r) /

UK / ˈʌðər /

A1
  • adjecitve
  • A thing different from that mentioned
  • determiner
  • (Something) else; not the first (one)
  • pronoun
  • Being the one and only thing of that category

the

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US / ðə /

UK / ðə /

A1
  • article
  • Used to refer to something already mentioned
  • Used to show there is only one of something
  • determiner
  • Used to describe all of a family

person

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US / 'pɜ:sn /

UK / 'pɜ:rsn /

A1
  • noun
  • Man, woman or child

material

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US / məˈtɪəriəl /

UK / məˈtɪriəl /

A2
  • adjecitve
  • Relevant; (of evidence) important or significant
  • Belonging to the world of physical things
  • noun
  • Cloth; fabric
  • Supplies or data needed to do a certain thing
  • Substance from which a thing is made of

big

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US / bɪɡ /

UK / bɪɡ /

A1
  • adjecitve
  • Popular
  • Serious
  • Large
  • Introduction to Video Content
  • The world is filled with an abundance of money and individuals wondering how to spend it. While there are countless poor people struggling to make ends meet, there are also a fortunate few who face the unique dilemma of deciding what to do with their wealth. These people are not interested in ordinary sport cars like Lamborghini, Ferrari, or Bugatti. Instead, they seek something grander, something bespoke that truly reflects their status and taste. One man, whose family has a long-standing connection with the automobile industry, has taken it upon himself to cater to this exclusive clientele.Having inherited his grandfather's shares in the prestigious Roosevelt label over a century ago, this man is determined to continue the brand's traditions. However, instead of producing mass-market vehicles, he has chosen a different path. Realizing that he cannot compete with established car manufacturers in terms of volume or price, he has ventured into creating ultra-luxurious and custom-built SUVs.Unlike ordinary cars, his SUVs are built entirely from scratch. The bodies are designed to be robust and fully armored, even down to the smallest details like the hood and radiator. The budget allocated to these vehicles allows for the use of only the most advanced and expensive materials available in the market. Naturally, the biggest challenge lies in finding customers who are willing to spend exorbitant amounts on a vehicle that goes beyond conventional aesthetics.While brands like Bugatti may have the backing of a major corporation like Volkswagen, this man's brand is different. His target market consists of a very select group of super-rich individuals who demand something truly one-of-a-kind, like a gold-plated tank. To be interested in his creations, one must possess either extreme paranoia or a unique sense of teenage bravado. These individuals are driven by a desire to assert their masculinity, going against the conventional norms of car aesthetics.However, even though the appeal of such eccentric designs may be niche, the creator of these bespoke SUVs understands that this is not the route to becoming a billionaire. While he may sell each SUV for several million pounds, even with an annual production of 50 units, the turnover does not equate to a significant business on a large scale. Nonetheless, for those seeking the ultimate expression of wealth and individuality, these exclusive SUVs provide a means to stand out from the crowd and indulge in a truly extravagant automotive experience.
  • Subtitles section
  • There are much more money in the world than ways how to spend this money.
  • There are a zillion poor people, but there are hundreds of people who really have one and only problem, what to do with their money.
  • There are tens of sport cars, Lamborghini, Ferrari, Bugatti.
  • Nobody makes cars like we, which is big, which is convenient, which is bespoke, which is made specially for you.
  • My grandfather was shareholder of this Roosevelt more than a hundred years ago, So I continue the traditions of one of the oldest world labels.
  • I have to make some money, and there are two ways.
  • One is to make many, many, many very cheap things.
  • Other thing, making something one, but very, very, very expensive.
  • For me, it's impossible to make and sell regular car, because I cannot compete with anybody.
  • But it's possible to make bespoke car.
  • We build body from scratch, and it's armored from all over, even hood, radiator, everything.
  • And the budget of car allow us to use most expensive and most advanced materials.
  • The main challenge, of course, number one, to find customer.
  • For example, Bugatti, people understand that this is Bugatti, behind Bugatti is Volkswagen.
  • Who is Leonard?
  • It's crazy guy who made such cars, which cost enormous money.
  • He's trying to sell to a very particular subset of the super rich.
  • The brand is, I need a gold-plated tank.
  • So you need either to be very paranoid, or to have what I call a teenage sensibility.
  • You're a person who's very worried about masculinity.
  • So you want to say, this is so, so macho, that we sacrifice any conventional idea of car aesthetics.
  • But I think ultimately, this is not the way to make yourself a billionaire.
  • Because if you did 50 units a year at around a million pounds, well, you're turning over 50 million.
  • Well, that's not a big business.
  • I'm doing what I like to do.
  • When you're making money from things you are dreaming about, from your hobby, it's excellent business.