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Nudges: The secrets of persuasion ?? 6 Minute English

Video vocabulary

antisocial

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US / ˌæntiˈsəʊʃl /

UK / ˌæntiˈsoʊʃl /

B1
  • adjecitve
  • Avoiding friendly associations with other people

neither

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US / ˈnaɪðə(r) /

UK / ˈniðɚ, ˈnaɪ- /

A2
  • adjecitve
  • Not one or the other not either none of two things
  • adverb
  • Similarly not, also not
  • conjunction
  • Not in either case
  • determiner
  • Not one or the other
  • pronoun
  • Not either one

they

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US / ðeɪ /

UK / ðe /

A1
  • pronoun
  • Two or more people, animals, or things

customer

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US / ˈkʌstəmə(r) /

UK / ˈkʌstəmɚ /

A2
  • noun
  • Someone who buys goods or services from a business

encourage

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US / ɪn'kʌrɪdʒ /

UK / ɛnˈkɚrɪdʒ, -ˈkʌr- /

A2
  • verb
  • To increase the chance of something happening
  • To make someone more determined or confident

human

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US / 'hju:mən /

UK / ˈhjumən /

A1
  • adjecitve
  • Concerning or characteristic of people
  • noun
  • A person; a man, woman or child

look

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US / lʊk /

UK / lʊk /

A1
  • noun
  • Person's beauty or physical attractiveness
  • Particular style of dress, clothes, or appearance
  • The way someone, something appears to be
  • Act of searching for or examining something
  • verb
  • To appear to be; seem

theory

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US / ˈθiəri /

UK / ˈθiəri, ˈθɪri /

A2
  • noun
  • Ideas or principles that explain facts or events

result

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US / rɪ'zʌlt /

UK / rɪˈzʌlt /

A2
  • noun
  • Something produced through tests or experiments
  • Final score of a competition, election or game
  • verb
  • To be the outcome of other causes and effects

whereas

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US / ˌweərˈæz /

UK / hwɛrˈæz, wɛr- /

A2
  • conjunction
  • Taking into consideration the fact that

introduce

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US / ˌɪntrəˈdju:s /

UK / ˌɪntrəˈdus, -ˈdjus /

A1
  • verb
  • To open an essay to set the scene
  • To guide or explain something, e.g. a town
  • To begin the use of a new thing or practice
  • To make someone known to another by name
  • To insert or put something inside another thing

appointment

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US / əˈpɔɪntmənt /

UK / əˈpɔɪntmənt /

A2
  • noun
  • Job, position or duty that is offered to a person
  • Time you arranged to meet someone or do something

else

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US / els /

UK / ɛls /

A1
  • adverb
  • Otherwise; if you fail to
  • (Of person place thing etc.) besides; in addition

heart

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US / hɑ:t /

UK / hɑrt /

A1
  • noun
  • A feeling of care for others; compassion
  • Courage, confidence, and emotional strength
  • Be cheerfully encouraging
  • Most essential, important, or central part
  • Referring to a promise or something important
  • State or feelings of affection or deep love
  • Core part of a vegetable, e.g. a lettuce
  • The part of the body that pumps blood
  • Place where emotions are believed to be felt
  • A shape that represents love

nobel

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US / naɪ'trɒdʒənəs /

UK / naɪ'trɒdʒənəs /

A1

prize

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US / praɪz /

UK / praɪz /

A2
  • adjecitve
  • Being an excellent or valuable example of a thing
  • noun
  • Something won in a contest or given as an award
  • Something valuable that many people would like
  • verb
  • To value greatly and consider it important

their

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US / ðɛː /

UK / ðer /

A1
  • determiner
  • Belonging to them

useful

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US / ˈju:sfl /

UK / ˈjusfəl /

A1
  • adjecitve
  • That can help with a particular task

way

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US / weɪ /

UK / we /

A1
  • adverb
  • Used to emphasize the amount of something
  • noun
  • Particular aspect of something being thought about
  • One of various choices that could be made
  • Particular existing condition or state
  • (Often long) distance or length of time
  • How something is done
  • Route to go to a place
  • Small street
  • Usual behavior, emotions or habits of someone

eighteen

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US / ˌeɪˈti:n /

UK / eˈtin /

A1
  • number
  • 18

option

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US / 'ɒpʃn /

UK / ˈɑpʃən /

A2
  • noun
  • A choice
  • Right to buy or sell at a certain price and time

worry

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US / ˈwʌri /

UK / ˈwɜ:ri /

A1
  • noun
  • Something that causes trouble or concern
  • verb
  • To cause concern or trouble over something

artist

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US / ˈɑ:tɪst /

UK / ˈɑrtɪst /

A2
  • noun
  • A person skilled and creative in art e.g. painter

take

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US / teɪk /

UK / tek /

A1
  • noun
  • Filming of a single scene for TV or the movies
  • verb
  • To accept something that is offered
  • To use a method of traveling, e.g. a bus or train
  • To use a camera to make (a photo)
  • To pick up something and go away with it
  • To study a subject in school
  • To attempt to pass (an exam)
  • To require a certain amount of time, money, space

society

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US / sə'saɪətɪ /

UK / səˈsaɪɪti /

A2
  • noun
  • A group who meet to share values or interests
  • Group of people living together
  • Upper class of a community

paternalistic

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US / pəˌtɜ:nə'lɪstɪk /

UK / pəˌtɜ:nə'lɪstɪk /

A1
  • adjecitve
  • Wanting to care for/protect, but also controlling

professor

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US / prəˈfesə(r) /

UK / prəˈfɛsɚ /

A2
  • noun
  • Teacher who teaches at a college or university

responsibility

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US / rɪˌspɒnsə'bɪlətɪ /

UK / rɪˌspɑnsəˈbɪlɪti /

A2
  • noun
  • Job, task or thing you are expected to look after
  • A thing to be done because it is morally correct
  • State of being dependable or reliable

top

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US / tɒp /

UK / tɑp /

A1
  • adjecitve
  • Being good or great; excellent
  • Being the most in degree or quality
  • noun
  • Item of clothing covering shoulders to waist, hips
  • A cover or lid
  • Part (e.g. road) that is the furthest away
  • Highest or upper part or point of something
  • Best or highest status or position
  • Flat upper surface or edge of an object
  • Child's toy that spins on its point
  • Upper section or leaves of fruits and vegetables
  • Winning in a sport or contest
  • verb
  • To be higher or larger than a specific value
  • To arrive at the highest point of something
  • To put a cover or layer or over something
  • To kill; murder
  • To hold the highest position on a list
  • To be more important, successful or better than
  • To beat someone or win at a game

next

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US / nekst /

UK / nɛkst /

A1
  • adverb
  • The one that follows another in time or order
  • At a time or place directly after the present one
  • noun
  • The one that follows after
  • adjecitve
  • Immediately after the previous one
  • First occurrence after the present one

problem

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US / ˈprɒbləm /

UK / ˈprɑbləm /

A1
  • adjecitve
  • Causing trouble
  • noun
  • Something difficult to deal with or causes trouble
  • Question to show understanding of a math concept

anti

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US / 'æntɪ /

UK / ˈæntaɪ, -ti /

B2
  • adjecitve
  • A prefix meaning 'against' or 'opposed'

away

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US / ə'weɪ /

UK / əˈwe /

A1
  • adjecitve
  • Not present
  • adverb
  • Disappear completely
  • Doing something with a lot of energy
  • Not here; far from here; in a different direction
  • To a different area, location

concentrate

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US / 'kɒnsntreɪt /

UK / ˈkɑnsənˌtret /

A2
  • verb
  • To cause to be present in large amount or number
  • To pay great attention to a task; focus
  • To remove water from a thing to make it more pure

dark

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US / dɑ:k /

UK / dɑrk /

A1
  • adjecitve
  • Of a color that is not light
  • Marked by unhappiness or hopelessness
  • Having little or no light; not light in color
  • noun
  • The time of day when the sky is black

behind

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US / bɪˈhaɪnd /

UK / bɪˈhaɪnd /

A1
  • adjecitve
  • Concerning a later or slower time than expected
  • Being in a losing position in a sporting event
  • Being in the past; old fashioned
  • adverb
  • Remaining
  • noun
  • The part of the body that one sits on
  • preposition
  • At or toward the back of someone or something
  • Supporting or helping someone

checkout

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US / ˈtʃekaʊt /

UK / ˈtʃɛkˌaʊt /

C2
  • noun
  • Counter in a supermarket where you pay for goods

know

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US / nəʊ /

UK / noʊ /

A1
  • verb
  • To be familiar with a person or place, thing
  • To feel sure or be convinced about something
  • To discover or be aware of something
  • To be able to distinguish
  • To have knowledge of things

public

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US / 'pʌblɪk /

UK / ˈpʌblɪk /

A1
  • adjecitve
  • Owned by the government
  • Concerning society in general
  • Being available or accessible to people in general
  • Known or able to be known by all people

often

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US / ˈɔfən /

UK / ˈɔfən,ˈɑfən,ˈɔftən,ˈɑf- /

A1
  • adverb
  • Many times; frequently; on many occasions

choice

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US / tʃɔɪs /

UK / tʃɔɪs /

A1
  • adjecitve
  • Of good quality or taste; desirable
  • noun
  • Decision between two or more possibilities

nor

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US / nɔ:(r) /

UK / nɔr /

A2
  • conjunction
  • Not this or that; also not

onto

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US / ˈɒntə /

UK / ˈɑnˌtu, -tə, ˈɔn- /

A1
  • preposition
  • Towards a certain direction/into a certain area

undermine

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US / ˌʌndəˈmaɪn /

UK / ˌʌndərˈmaɪn /

B2
  • verb
  • To weaken or destroy secretly and usually slowly

government

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US / ˈgʌvənmənt /

UK / ˈɡʌvənmənt /

A1
  • noun
  • Group of people and system that rule a nation

his

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US / hɪz /

UK / hɪz /

A1
  • pronoun
  • Something belonging to a male person

publication

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US / ˌpʌblɪˈkeɪʃn /

UK / ˌpʌblɪˈkeʃən /

A2
  • noun
  • Process of producing a book, magazine
  • Written work that has been printed and issued

social

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US / ˈsəuʃəl /

UK / ˈsoʃəl /

A1
  • adjecitve
  • Involving activity with people, e.g. in free time
  • Liking being with other people; friendly
  • Living together and depending on each other

with

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US / wɪð /

UK / wɪð, wɪθ /

A1
  • preposition
  • As an employee of a certain company
  • Against something or someone
  • By using something as a means
  • Due to; because of
  • Including
  • Possessing as a feature
  • Related to
  • (Of the manner/attitude by which you do something)
  • Used to express that people or things are together

brightly

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US / 'braɪtlɪ /

UK / ˈbraɪtlɪ /

A2
  • adverb
  • In a happy manner
  • With a lot of light

economist

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US / ɪˈkɒnəmɪst /

UK / ɪˈkɑ:nəmɪst /

A2
  • noun
  • A person who studies economics

have

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US / həv /

UK / hæv /

A1
  • verb
  • To drink, smoke, eat or use something
  • To experience the effects of something
  • To organize an event, or join in an activity
  • To own, possess, or hold something
  • To cause to happen or produce a particular effect

oxford

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US / ˈɒksfəd /

UK / ˈɑ:ksfərd /

A1
  • other
  • A low shoe laced over the instep

six

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US / sɪks /

UK / sɪks /

A1
  • number
  • 6

interest

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US / 'ɪntrəst /

UK / ˈɪntrɪst, -tərɪst, -ˌtrɛst /

A1
  • noun
  • Best or most advantageous thing for someone
  • Activity or subject one enjoys doing or learning
  • Fee for borrowing money
  • verb
  • To make someone want to know about something
  • To persuade to do, become involved with something

fall

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US / fɔ:l /

UK / fɔl /

A1
  • noun
  • Season after summer and before winter; Autumn
  • A drop in amount; decrease
  • Dropping from a standing position to the ground
  • verb
  • To drop in amount; to decrease
  • To come down from a higher position suddenly
  • To go from standing to the ground, by accident

remember

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US / rɪ'membə(r) /

UK / rɪˈmɛmbɚ /

A1
  • verb
  • To give someone a gift, e.g. birthday, wedding
  • To hold a thought in your mind to not forget it
  • To bring a previous image or idea to your mind

subtle

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US / 'sʌtl /

UK / ˈsʌtl /

B1
  • adjecitve
  • Delicate or slight so it is difficult to perceive
  • Clever or indirect but hides the true purpose

eleven

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US / ɪˈlevn /

UK / ɪˈlɛvən /

A1
  • number
  • 11

authority

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US / ɔ:ˈθɒrəti /

UK / əˈθɔrɪti, əˈθɑr-, ɔˈθɔr-, ɔˈθɑr- /

A2
  • noun
  • The power to give orders to people
  • Person who is an expert on a particular topic
  • Expert knowledge on a given subject
  • The power to decide or approve things
  • a group of people who have the official power to make decisions

afraid

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US / əˈfreɪd /

UK / əˈfred /

A1
  • adjecitve
  • Worried that something bad will happen; scared

realize

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US / 'ri:əlaɪz /

UK / ˈriəˌlaɪz /

A1
  • verb
  • To become aware of or understand mentally

speak

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US / spi:k /

UK / spik /

A1
  • verb
  • To be able to use a certain language
  • To use words to tell information, express thoughts

use

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US / ju:s /

UK / ju:s /

A1
  • noun
  • Ability to employ something
  • Need to enable it to work
  • Permission to do something with something
  • Act of spending money
  • Operation of a machine for its function
  • verb
  • To have; to eat, drink, consume etc.
  • To need to operate or work
  • To operate a machine, e.g. a computer
  • To treat a person badly
  • To do something with, for a task or purpose

shopper

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US / ˈʃɒpə(r) /

UK / ˈʃɑpɚ /

A1
  • noun
  • Someone who visits stores to buy things

beneficial

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US / ˌbenɪˈfɪʃl /

UK / ˌbɛnəˈfɪʃəl /

B1
  • adjecitve
  • Giving an advantage, having a helpful effect

recap

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US / 'ri:kæp /

UK / riˈkæp /

C1
  • noun
  • Brief description of something that had been said
  • verb
  • To describe or summarize the main points

someone

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US / ˈsʌmwʌn /

UK / ˈsʌmˌwʌn, -wən /

A1
  • pronoun
  • Person who is not known or named

true

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US / tru: /

UK / tru: /

A1
  • adjecitve
  • Agreeing with the facts; not false; real or actual

always

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US / 'ɔ:lweɪz /

UK / ˈɔlwez,-wɪz,-wiz /

A1
  • adverb
  • For a very long time
  • At all times; in every situation
  • For ever

appear

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US / ə'pɪə(r) /

UK / əˈpɪr /

A1
  • verb
  • To be seen, become visible; come into sight
  • To seem to be
  • To act in a play, movie, or be mentioned in media

guess

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US / ɡes /

UK / ɡɛs /

A1
  • noun
  • Answer given when you don't know if it is correct
  • verb
  • To give an answer without knowing if it is correct

many

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US / 'menɪ /

UK / ˈmɛni /

A1
  • determiner
  • Used to refer a large number of things

itself

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US / ɪtˈself /

UK / ɪtˈsɛlf /

A1
  • pronoun
  • Referring to it

thousand

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US / ˈθaʊznd /

UK / ˈθaʊzənd /

A1
  • number
  • Number 1,000

will

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US / wɪl /

UK / wɪl /

A1
  • noun
  • Desire or choice of someone
  • Document saying who gets your money when you die
  • Strong desire to do something; determination
  • Desire to do something; strong wish to do
  • other
  • Used with verbs to express the future
  • verb
  • To leave property to someone after your death
  • To use mental effort to make something happen
  • Am (is, are) likely to do
  • To influence someone to do something
  • To make something happen by strongly wanting it

council

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US / 'kaʊnsl /

UK / ˈkaʊnsəl /

A2
  • noun
  • Group chosen to make decisions about something

ever

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US / 'evə(r) /

UK / ˈɛvɚ /

A1
  • adverb
  • At any time; at all times in the future

explain

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US / ɪk'spleɪn /

UK / ɪkˈsplen /

A1
  • verb
  • To make clear or easy to understand by describing

persuade

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US / pəˈsweɪd /

UK / pərˈsweɪd /

A2
  • verb
  • To try to make someone to do, believe something

bark

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US / bɑ:k /

UK / bɑ:rk /

B1
  • noun
  • Sound made by a dog
  • Tough outer covering of a tree or other plant
  • verb
  • To make the loud sound of a dog (when angry)
  • To rub off the outer covering of something; scrape
  • To make a short and loud noise, e.g. giving orders

here

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US / hɪə(r) /

UK / hɪr /

A1
  • adverb
  • In this place; at this location, position or time

lose

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US / lu:z /

UK / luz /

A1
  • verb
  • To be unable to keep in check or control something
  • To decrease in value or quantity (e.g. weight)
  • To stop having certain qualities or abilities
  • To stop having or being entitled to
  • To fail to win something that is being contested
  • To be unable to find something you once had
  • To be dependent on someone (used with 'not')

new

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US / nju: /

UK / nu, nju /

A1
  • adjecitve
  • Not old, recently born, built or made
  • Being or doing something for the first time
  • Not felt, seen or known previously
  • Having been recently bought or obtained

ogilvy

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US / ˈoʊgəlvi /

UK / /

A1

eat

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US / i:t /

UK / it /

A1
  • verb
  • To put food in your mouth

four

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US / fɔ:(r) /

UK / fɔr, for /

A1
  • number
  • 4

imagine

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US / ɪ'mædʒɪn /

UK / ɪˈmædʒɪn /

A1
  • verb
  • To think creatively about; form mental picture of

once

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US / wʌns /

UK / wʌns /

A1
  • adverb
  • One time; one instance
  • At a time in the past
  • conjunction
  • When; as soon as

vocabulary

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US / və'kæbjələrɪ /

UK / voˈkæbjəˌlɛri /

B1
  • noun
  • Words that have to do with a particular subject
  • The words that a person knows

area

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US / 'eərɪə /

UK / ˈɛriə /

A1
  • noun
  • Amount of measured space
  • A specific section or space; part of a region
  • A subject or field of study

healthy

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US / ˈhelθi /

UK / ˈhɛlθi /

A1
  • adjecitve
  • In good condition physically, or financially; well

side

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US / saɪd /

UK / saɪd /

A1
  • adjecitve
  • In addition to the central or most important thing
  • Next to, or very close to, the right or left of
  • noun
  • Position or opinion that is opposite to another
  • Right or left part of a person's body
  • Feature of someone's personality
  • Straight edge of an object
  • One of two or more groups fighting each other
  • verb
  • To decide to agree with one point, not the other

usual

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US / ˈju:ʒuəl /

UK / ˈjuʒuəl /

A1
  • adjecitve
  • Being the way things occur most of the time

from

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US / frəm /

UK / frʌm, frɑm,frəm /

A1
  • preposition
  • Starting at a particular place, time or level

out

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US / aʊt /

UK / aʊt /

A1
  • adverb
  • No longer stylish (e.g. fashion)
  • Away from home, business, or the usual place
  • In a direction/movement away from inside or center
  • noun
  • Act when a batter cannot continue playing
  • verb
  • To tell people a secret

finally

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US / ˈfaɪnəli /

UK / ˈfaɪnəli /

A1
  • adverb
  • used especially at the beginning of a sentence to introduce the last point or idea
  • After a long time or some difficulty

east

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US / i:st /

UK / i:st /

A1
  • noun
  • Direction where the sun rises
  • Geographic area including India, China, Japan etc.

keep

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US / ki:p /

UK / kip /

A1
  • noun
  • Large, strong tower in the middle of a castle
  • Money spent on you so you can live in a place
  • verb
  • To continue doing something; not to stop
  • To stop balls going in a goal in sports
  • To not give back or return something
  • (Of food) to not spoil or not rot
  • To take possession of something to own, e.g. a pet
  • To have and continue to hold something
  • To do something that you have promised or agreed
  • To stay in a certain place or condition
  • To maintain the rules

rather

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US / 'rɑ:ðə(r) /

UK / ˈræðɚ, ˈrɑðɚ /

A1
  • adverb
  • Somewhat; fairly; not that much

paint

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US / peɪnt /

UK / pent /

A1
  • noun
  • Colored liquid you apply with a brush
  • verb
  • To make a picture with colored liquids
  • To describe as
  • To apply a color, oil or sealant with a brush

supermarket

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US / ˈsju:pəˌmɑ:kit /

UK / ˈsupɚˌmɑrkɪt /

C2
  • noun
  • Self-service store selling groceries etc.

something

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US / ˈsʌmθɪŋ /

UK / ˈsʌmθɪŋ /

A1
  • adverb
  • In some degree or measure
  • noun
  • a person or thing of some value or consequence
  • pronoun
  • Thing that is not yet known or named
  • Approximately

bar

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US / bɑ:(r) /

UK / bɑ:r /

A2
  • noun
  • Piece of (soap, chocolate etc.)
  • Professional organization of lawyers and judges
  • String of musical notes
  • Place to meet friends and buy alcoholic drinks
  • Long solid round piece of metal shaped like a pipe
  • verb
  • To prevent entry, exit or an action

button

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US / 'bʌtn /

UK / ˈbʌtn /

A2
  • noun
  • Small round piece material used to fasten clothing
  • Switch activated by pressing
  • verb
  • To fasten e.g. a shirt, coat

most

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US / məʊst /

UK / most /

A1
  • adverb
  • Very; extremely
  • Greatest possible degree
  • pronoun
  • Nearly all of something

slang

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US / slæŋ /

UK / slæŋ /

B1
  • noun
  • Words or phrases used in a very informal way

screen

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US / skri:n /

UK / skrin /

A2
  • noun
  • Wire net in a door or window to keep insects out
  • Displays in a theater on which movies are shown
  • Flat surface on a computer or TV showing images
  • verb
  • To hide or block something from being seen
  • To examine to find something, e.g. best candidate

agency

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US / 'eɪdʒənsɪ /

UK / ˈedʒənsi /

B1
  • noun
  • Business that provides some service for others

call

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US / kɔ:l /

UK / kɔl /

A1
  • noun
  • A order or request for action
  • The sound an animal makes, often when in danger
  • A correct prediction, e.g. a decision in a game
  • A short visit to a place or person
  • A decision by a referee or umpire in a game
  • verb
  • To make a request or order for action
  • (Animal) to make sounds to warn of danger
  • To announce the date of an election
  • To make a judgment about something
  • To give someone or something a name
  • To guess in advance the result or outcome
  • To visit a place or person for a short time
  • To phone someone
  • To speak, announce or shout in a loud voice

goodbye

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US / ˌɡʊd'baɪ /

UK / ˌɡʊd'baɪ /

A1
  • noun
  • Something you say when you leave someone

hide

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US / haɪd /

UK / haɪd /

A1
  • noun
  • The skin of an animal used for making leather
  • verb
  • To go to, or put a thing where it can't be found

leave

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US / li:v /

UK / liv /

A1
  • noun
  • Permission to do something
  • Vacation time; time off work
  • verb
  • To go away from; depart
  • To gift property to someone after you die
  • To allow something to continue happening
  • To let something remain unused or available
  • To let something or someone remain somewhere

picture

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US / 'pɪktʃə(r) /

UK / ˈpɪktʃɚ /

A1
  • noun
  • General situation or state of being
  • Mental image of what something is or looks like
  • Movie; film
  • Painting, drawing or photograph on paper or screen
  • verb
  • To understand or imagine something
  • To imagine someone or something in an image

topical

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US / ˈtɒpɪkl /

UK / ˈtɑ:pɪkl /

A2
  • adjecitve
  • Being of interest at the current time

and

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US / ənd /

UK / ənd, ən,ænd /

A1
  • conjunction
  • Used to refer to two or more things
  • Plus; in addition; on top of that
  • Used to introduce an action that follows another

infantilize

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US / ɪnˈfæntɪlaɪz /

UK / ɪnˈfæntɪlaɪz /

A1
  • transitive verb
  • Treat (someone) as a child or in a way which denies their maturity in age or experience.

money

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US / 'mʌnɪ /

UK / ˈmʌni /

A1
  • noun
  • Coins or notes we use to pay for things

another

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US / əˈnʌðə(r) /

UK / əˈnʌðɚ /

A1
  • adjecitve
  • One more, but not this
  • determiner
  • One more added
  • pronoun
  • One more (thing)

critic

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US / 'krɪtɪk /

UK / ˈkrɪtɪk /

A2
  • noun
  • Person who judges (e.g. art) and gives opinions

chocolate

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US / ˈtʃɒklət /

UK / ˈtʃɑ:klət /

A1
  • adjecitve
  • Being made from cocoa beans
  • noun
  • Hard brown candy made from cocoa beans

gently

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US / ˈdʒentli /

UK / ˈdʒentli /

A2
  • adverb
  • In a mild, careful, and soft manner

taylor

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US / ˈteilə /

UK / ˈtelɚ /

A1
  • proper noun
  • A city in southeastern Michigan, southwest of Detroit; population 60,619 (est. 2008).

join

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US / dʒɔɪn /

UK / dʒɔɪn /

A1
  • verb
  • To bring something close to another, to become one
  • To become a member of
  • To participate in an activity with others

only

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US / ˈəunli /

UK / ˈonli /

A1
  • adverb
  • Just one; just that amount or thing; not more than
  • Not very important or serious
  • Just that type of thing, person
  • Short time ago; not before a certain time
  • conjunction
  • Except; but

put

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US / pʊt /

UK / pʊt /

A1
  • phrasal verb
  • to make a light stop shining by pressing or moving a switch
  • verb
  • To move or place a thing in a particular position
  • To rate something in importance or value
  • To write or say something in a certain manner

two

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US / tu: /

UK / tu /

A1
  • number
  • 2

advertise

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US / ˈædvətaɪz /

UK / ˈædvərtaɪz /

A2
  • verb
  • To show how good a product is, to make people buy

any

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US / 'enɪ /

UK / ˈɛni /

A1
  • adjecitve
  • One, or some, no matter which
  • pronoun
  • One (thing) of many; some

company

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US / 'kʌmpənɪ /

UK / ˈkʌmpəni /

A1
  • noun
  • Good feeling from being with someone else
  • A business that sells things or provides services
  • Guests, especially in your home
  • Being with another person rather than alone

decide

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US / dɪ'saɪd /

UK / dɪˈsaɪd /

A2
  • verb
  • To make a choice or choose after thinking about it
  • To make a legal judgment in court
  • to affect the result of something

local

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US / ˈləʊkl /

UK / ˈloʊkl /

A2
  • adjecitve
  • Relating to a particular area, city, or town
  • noun
  • Bus or train, that stops at most stations
  • People who live in the area being discussed
  • The pub you most frequently go to

answer

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US / 'ɑ:nsə(r) /

UK / ˈænsɚ /

A1
  • noun
  • Reply to a question someone asks
  • Solution to a problem or test question
  • verb
  • To reply to a question someone asks
  • To solve a test question or a problem

less

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US / les /

UK / lɛs /

A1
  • adjecitve
  • Smaller in amount or degree
  • adverb
  • To a smaller degree
  • noun
  • A smaller amount
  • preposition
  • With the subtraction of

bad

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US / bæd /

UK / bæd /

A1
  • adjecitve
  • Not good; wrong
  • Lacking in good morals; evil
  • No longer fresh; spoiled

breaker

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US / ˈbreɪkə(r) /

UK / ˈbrekɚ /

B2
  • noun
  • Device that switches electricity on or off

executive

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US / ɪɡ'zekjətɪv /

UK / ɪɡˈzɛkjətɪv /

A2
  • adjecitve
  • Of a high ranking job in a company
  • noun
  • A senior manager in a business or organization

university

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US / ˌju:nɪ'vɜ:sətɪ /

UK / ˌjunɪˈvɜrsəti /

A1
  • noun
  • High-level educational institution; college

into

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US / 'ɪntə /

UK / ˈɪntu /

A1
  • preposition
  • Moving or going inside something
  • In the same direction as; in the direction of
  • So as to become; taking the state of

other

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US / 'ʌðə(r) /

UK / ˈʌðər /

A1
  • adjecitve
  • A thing different from that mentioned
  • determiner
  • (Something) else; not the first (one)
  • pronoun
  • Being the one and only thing of that category

one

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US / wʌn /

UK / wʌn /

A1
  • pronoun
  • You; we; people in general; someone
  • The thing or person previously referred to
  • adjecitve
  • Used to refer to people generally
  • Being a strong example of (something mentioned)
  • number
  • Number 1

than

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US / ðən /

UK / ðən /

A1
  • conjunction
  • Used to compare two things that are not equal

profitable

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US / ˈprɒfɪtəbl /

UK / ˈprɑ:fɪtəbl /

A2
  • adjecitve
  • Being useful; benefiting someone or something
  • Able to gain a benefit from something you did
  • Making more money than it cost to make

also

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US / 'ɔ:lsəʊ /

UK / ˈɔlso /

A1
  • adverb
  • In addition; too; in a similar way

kind

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US / kaɪnd /

UK / kaɪnd /

A1
  • adjecitve
  • In a caring and helpful manner
  • friendly and considerate
  • noun
  • One type of thing

kitten

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US / ˈkɪtn /

UK / ˈkɪtn /

B1
  • noun
  • Young cat

how

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US / haʊ /

UK / haʊ /

A1
  • adjecitve
  • To what degree? in what amount?
  • adverb
  • (Used to explain the way to do something)
  • exclamation
  • For what purpose or reason?
  • (Used to ask someone or something's condition)

live

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US / lɪv /

UK / liv /

A1
  • adjecitve
  • Being broadcast as events happen, not recorded
  • Carrying electric current; able to give a shock
  • Glowing because burning; hot
  • Not yet killed (for food)
  • adverb
  • (Music, drama) as it is performed
  • verb
  • To be alive
  • To experience a particular type of life
  • To make your home in a house or town

year

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US / jə: /

UK / jɪr /

A1
  • noun
  • Unit of time equal to 12 months or 365 or 366 days
  • Used to refer to the age of a person

you

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US / jʊ /

UK / ju /

A1
  • pronoun
  • Person someone is speaking or writing to
  • Person or people in general

this

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US / ðɪs /

UK / ðɪs /

A1
  • adjecitve
  • Used to indicate something already been discussed
  • Used to indicate something happening around now
  • adverb
  • An indication by a physical motion or gesture
  • A specific amount of
  • determiner
  • Person, thing, or idea near you
  • pronoun
  • Person, thing that has already been discussed

shop

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US / ʃɒp /

UK / ʃɑ:p /

A1
  • noun
  • Place to learn how to fix or make things; class
  • Place where things are fixed or repaired, e.g. cars
  • Place which sells things
  • verb
  • To look for or buy goods or services

word

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US / wɜ:d /

UK / wɚd /

A1
  • noun
  • Unit of language that has a meaning
  • Promise
  • Short remark or piece of information
  • verb
  • To express something by choosing particular words

make

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US / meɪk /

UK / mek /

A1
  • noun
  • Product made by a particular company; brand
  • verb
  • To arrange or prepare something e.g. dinner
  • To get to (a place) on time
  • To gain the status of (teacher, lawyer, etc.)
  • To create something by putting things together
  • To earn a certain amount of money at a job
  • To cause or force a person to do something
  • To cause something to happen or be formed

treat

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US / tri:t /

UK / trit /

A1
  • noun
  • Something you buy for others as a surprise present
  • something that tastes good and that is not eaten often
  • verb
  • To pay for the food or enjoyment of someone else
  • To use medical methods to try to cure an illness
  • To act in a certain way toward someone

big

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US / bɪɡ /

UK / bɪɡ /

A1
  • adjecitve
  • Popular
  • Serious
  • Large

let

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US / let /

UK / lɛt /

A1
  • verb
  • To allow someone to do something
  • Introducing a suggestion to do something together
  • To rent a house, etc. to others

might

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US / maɪt /

UK / maɪt /

A1
  • other
  • Used to politely request an action
  • Used to express that something could happen
  • Power, strength, force or influence

person

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US / 'pɜ:sn /

UK / 'pɜ:rsn /

A1
  • noun
  • Man, woman or child

the

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US / ðə /

UK / ðə /

A1
  • article
  • Used to refer to something already mentioned
  • Used to show there is only one of something
  • determiner
  • Used to describe all of a family

attractive

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US / əˈtræktɪv /

UK / əˈtræktɪv /

A2
  • adjecitve
  • Making you like them, as by being good-looking

hello

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US / hə'ləʊ /

UK / hɛˈlo, hə- /

A1
  • exclamation
  • What you say when you meet someone

for

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US / fə(r) /

UK / fɔr,fə /

A1
  • preposition
  • Used to show the purpose, or need of something

necessarily

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US / ˌnesəˈserəli /

UK / ˌnɛsɪˈsɛrəli, -ˈsɛr- /

A2
  • adverb
  • In a way that is needed/required/is unavoidable

text

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US / tekst /

UK / tɛkst /

A1
  • noun
  • Any form in which writing exists
  • Reading or audio passage, often a story or article
  • Written part of a book or other work
  • verb
  • To send a message by phone or other device

time

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US / taɪm /

UK / taɪm /

A1
  • noun
  • Speed at which music is played; tempo
  • Point as shown on a clock, e.g. 3 p.m
  • Number of hours, minutes needed to do something
  • Occasion when something happens
  • Period or occasion that something occurred
  • Period in history or the past
  • Something measured in minutes, hours, days, etc.
  • How long an event takes; duration
  • verb
  • To check speed at which music is performed
  • To choose a specific moment to do something
  • To measure how long an event takes, e.g. a race
  • To schedule something to occur at a specific moment

why

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US / waɪ /

UK / hwaɪ, waɪ /

A1
  • adverb
  • Question word to ask for a reason
  • exclamation
  • (Used to express surprise or approval)

anyway

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US / ˈeniweɪ /

UK / ˈɛniˌwe /

A1
  • adverb
  • A word used to change the topic of a conversation

benefit

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US / 'benɪfɪt /

UK / ˈbɛnəfɪt /

A2
  • noun
  • Good result or effect, something advantageous
  • verb
  • To have a good effect or be helpful

programme

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US / ˈprəʊgræm /

UK / ˈproˌɡræm, -ɡrəm /

A1
  • noun
  • A plan or schedule of events
  • TV show
  • verb
  • To write computer code for a piece of software

send

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US / send /

UK / sɛnd /

A1
  • verb
  • To cause to behave or respond in a particular way
  • To cause mail or packages to go to another place
  • To move something quickly in a particular way
  • To give information or greetings to someone

consumer

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US / kənˈsju:mə(r) /

UK / kənˈsumɚ /

A2
  • noun
  • Person who buys goods or services

criminal

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US / ˈkrɪmɪnl /

UK / ˈkrɪmənəl /

A2
  • adjecitve
  • Involving illegal activity; relating to crime
  • Not justifiable; shameful
  • noun
  • Person who commits a crime

just

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US / dʒʌst /

UK / dʒʌst /

A1
  • adjecitve
  • Proper or appropriate; as is deserved
  • Doing or being what is right or fair
  • Legally correct; having enough evidence
  • adverb
  • Almost; nearly
  • Exactly at the time of
  • Exactly (the same as, like)

correct

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US / kə'rekt /

UK / kəˈrɛkt /

A2
  • adjecitve
  • Being suitable and appropriate for an occasion
  • True or accurate
  • verb
  • To fix a problem
  • To write marks on a piece of work to show mistakes
  • To punish in order to improve

depend

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US / dɪˈpend /

UK / dɪˈpend /

B1
  • verb
  • Be controlled or determined by (someone/something)

green

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US / gri:n /

UK / ɡrin /

A1
  • adjecitve
  • Color of young leaves
  • Covered with vegetation, e.g. grass
  • Concerned about protecting the environment
  • The color of young leaves
  • Lacking in experience/knowledge due to being young
  • Being not fully grown or ripe, as in fruit
  • noun
  • Large grassy area
  • used as a part of a name of a place (UK)

highly

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US / ˈhaɪli /

UK / 'haɪlɪ /

A1
  • adverb
  • In a manner that shows approval
  • More than usual; to a great degree

nudge

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US / nʌdʒ /

UK / nʌdʒ /

B2
  • verb
  • To touch or push something gently

question

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US / 'kwestʃən /

UK / ˈkwɛstʃən /

A1
  • noun
  • Issue or problems you are dealing with
  • What you ask about; issue
  • verb
  • To ask for or try to get information
  • To have or express concerns or uncertainty

fact

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US / fækt /

UK / fækt /

A1
  • noun
  • Something that is known or proved to be true

positive

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US / ˈpɒzətɪv /

UK / ˈpɑzɪtɪv /

A2
  • adjecitve
  • Showing agreement or support for something
  • Being sure about something; knowing the truth
  • Having the charge produced by electrons
  • Being good or useful
  • Showing that a chemical is present in a test

window

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US / ˈwɪndəʊ /

UK / ˈwɪndoʊ /

A1
  • noun
  • Opening in a wall or door to let in light
  • Opening in a wall through which people do business

ask

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US / ɑ:sk /

UK / æsk /

A1
  • verb
  • To say to someone that you want something

discussion

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US / dɪˈskʌʃn /

UK / dɪˈskʌʃən /

A2
  • noun
  • Any long communication about a particular topic

start

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US / stɑ:t /

UK / stɑrt /

A1
  • noun
  • First time or place that a thing exists; beginning
  • First opportunity to achieve something, e.g. a job
  • Sudden action or movement because you are scared
  • other
  • Beginning of something in place or time
  • verb
  • To do, be or happen for the first time; begin
  • To turn something on

well

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US / wel /

UK / wɛl /

A1
  • adjecitve
  • Being in a fortunate, good condition or state
  • Healthy and in good condition
  • adverb
  • In an acceptable, proper, or successful manner
  • In a complete, total, or full manner
  • A great and considerable degree
  • In a successful way, in a good or satisfactory way
  • exclamation
  • Used to begin or continue a particular statement
  • Used to show you want to start saying something
  • Used to express that you are waiting for a reply
  • You say this to change the topic of a conversation
  • Used to indicate you are making a final remark
  • noun
  • Long deep hole in the ground to get water
  • verb
  • To cause your eyes to fill with tears

grey

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US / ɡreɪ /

UK / ɡre /

A1
  • adjecitve
  • Color between black and white (also spelled gray)
  • noun
  • Person's name

face

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US / feɪs /

UK / fes /

A1
  • noun
  • Side or outer surface of something
  • An expression using mouth, nose, eyes etc.
  • Front part of the head where eyes, mouth etc. are
  • Characteristics you show in public
  • verb
  • To cover a surface with something like paint
  • To deal with a problem or responsibilities
  • To look toward; point in a certain direction

those

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US / ðəʊz /

UK / ðoz /

A1
  • determiner
  • The people or things we are talking about
  • pronoun
  • The objects far from the speaker

eight

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US / eɪt /

UK / et /

A1
  • number
  • 8

nicely

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US / ˈnaɪsli /

UK / 'naɪslɪ /

A2
  • adverb
  • In a pleasing way; in a polite way

per

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US / pə(r) /

UK / pɚ /

A2
  • preposition
  • In the manner directed or suggested
  • For each; during each

about

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US / ə'baʊt /

UK / əˈbaʊt /

A1
  • adverb
  • To be ready to; going to
  • Nearly; approximately; roughly
  • Near; next to; close to
  • In every direction; in the area of
  • preposition
  • Concerning or of (a topic)

again

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US / ə'ɡen /

UK / əˈɡɛn /

A1
  • adverb
  • One more time, once more

even

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US / 'i:vn /

UK / ˈivən /

A1
  • adjecitve
  • Being equal in influence, power, possibility etc.
  • Being divided equally or fairly
  • (Of teams/contest) with similar chances of success
  • Smooth, level, or regular
  • Can be divided by 2; ending in 2, 4, 6, 8, or 0
  • At a regular, equally steady manner
  • Remaining steady and unchanging
  • adverb
  • (When this is surprising) as well; too
  • (Used to compare two things/stress the difference)
  • verb
  • To make something level; to flatten
  • To make something equal

impulsively

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US / ɪm'pʌlsɪvlɪ /

UK / ɪm'pʌlsɪvlɪ /

B2
  • adverb
  • Without really thinking about it; rashly

like

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US / laɪk /

UK / laɪk /

A1
  • adjecitve
  • Being equal in status or kind to something else
  • Similar; the same
  • adverb
  • For example
  • preposition
  • Used as a filler; used to ad emphasis
  • In a way similar to the way something is done
  • Such as; for example
  • verb
  • To want to
  • To find something pleasing; to prefer something

people

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US / 'pi:pl /

UK / ˈpipəl /

A1
  • noun
  • Persons sharing culture, country, background, etc.
  • Men, Women, Children

remind

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US / rɪ'maɪnd /

UK / rɪˈmaɪnd /

A2
  • verb
  • To cause someone to remember what they forgot

prefer

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US / prɪˈfɜ:(r) /

UK / prɪˈfɚ /

A1
  • verb
  • To like something better than something else

that

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US / ðæt /

UK / ðæt, ðət /

A1
  • adjecitve
  • The person or thing being talked about
  • Used to identify something both the speakers know
  • adverb
  • Used to reinforce adjectives and adverbs
  • To such a degree
  • conjunction
  • Used to connect a noun clause
  • Used to introduce an adverbial clause
  • Used to introduce a noun clause
  • determiner
  • Used as a noun to refer to something
  • pronoun
  • Referring an object far away
  • Used to refer to the relative pronoun ‘which’

what

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US / wɒt /

UK / hwɑt, hwʌt, wɔt, wʌt,hwət, wət /

A1
  • pronoun
  • Thing or things that; the same kind as
  • Used to emphasize something you are about to say
  • adjecitve
  • Used to refer to a particular amount, or number
  • Used to place emphasis on a particular quality
  • adverb
  • To a certain degree
  • determiner
  • Question words used for asking for information
  • exclamation
  • Used to express excitement, shock, or surprise
  • Used to ask people to repeat something they said

mean

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US / mi:n /

UK / min /

A1
  • adjecitve
  • Being good at
  • Nasty; unkind
  • Not liking to spend money; cheap; stingy
  • noun
  • Average of a set of numbers
  • verb
  • To express a particular idea or thought
  • To intend to do something in particular
  • To have a particular meaning or value

snack

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US / snæk /

UK / snæk /

B2
  • noun
  • Small amount of food eaten between meals
  • verb
  • To eat a small amount outside of regular meal time

baby

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US / ˈbeɪbi /

UK / ˈbeɪbi /

A2
  • adjecitve
  • Small in size; smaller than usual
  • noun
  • A very young child, who cannot yet speak
  • verb
  • To treat someone as if they were newly born

sludge

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US / slʌdʒ /

UK / slʌdʒ /

B2
  • noun
  • Very thick type of mud, usually caused by rain

right

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US / raɪt /

UK / raɪt /

A1
  • adjecitve
  • Correct or true
  • The south side of you looking at the rising sun
  • adverb
  • Exactly in a place or time
  • Being appropriate for a particular event
  • In a straight or direct manner
  • noun
  • Something you are legally or morally allowed to do
  • Ideal of what is just and good
  • Political view based on conservatism
  • verb
  • To fix something previously wrong or unjust
  • To make upright, as a boat that has turned over

claim

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US / kleɪm /

UK / klem /

A2
  • noun
  • Demand for something that is believed to be due
  • Something said to be true when others don't agree
  • verb
  • To demand something that is believed to be due
  • To cause someone's life to come to an end
  • To say something is true when others may not agree

tell

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US / tel /

UK / tɛl /

A1
  • verb
  • To (strongly) advise a person to do something
  • To be able to guess
  • To say or communicate information to someone
  • To inform, but without speaking; indicate
  • To have a negative effect on someone
  • To order someone to do something; command
  • To recognize something based on certain signs
  • To report something to an authority
  • To explain something or teach someone something

cause

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US / kɔ:z /

UK / kɔz /

A2
  • noun
  • Belief, goal or organization that people support
  • Reason for
  • verb
  • To make something happen; create effect or result

profit

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US / 'prɒfɪt /

UK / 'prɑ:fɪt /

A2
  • noun
  • Benefit from doing something
  • Money earned from sales, after costs are deducted
  • verb
  • To be a benefit to someone
  • To earn money from something

own

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US / əʊn /

UK / on /

A1
  • adjecitve
  • Belong to oneself
  • determiner
  • Yours, his, hers, etc.; not belonging to another
  • pronoun
  • (Something) belong to myself
  • verb
  • To have something as your property

colour

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US / ˈkʌlə(r) /

UK / ˈkʌlɚ /

A1
  • noun
  • Quality of things you can see, e.g. red, blue
  • Pink or red in your face, e.g. after being ill
  • The shade of someone's skin e.g. black, or yellow
  • verb
  • To change or affect someone's opinion
  • To make something colorful using colored pencils

include

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US / ɪnˈklu:d /

UK / ɪnˈklud /

A1
  • verb
  • To make someone, something part of a group

then

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US / ðen /

UK / ðɛn /

A1
  • adverb
  • A time that is not now
  • Following another thing in time or arrangement
  • Following on reasonably from what was just stated
  • At that time, not now

advertiser

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US / ˈædvətaɪzə(r) /

UK / ˈædvərtaɪzər /

A2
  • noun
  • Someone whose business is advertising

alter

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US / ˈɔ:ltə(r) /

UK / ˈɔltɚ /

A2
  • verb
  • To change so (clothing) fits better

cute

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US / kju:t /

UK / kjut /

B2
  • adjecitve
  • Attractive in a pretty or endearing way

example

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US / ɪgˈzɑ:mpl /

UK / ɪɡˈzæmpəl /

A1
  • noun
  • Thing, person which represents a category

hire

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US / ˈhaɪə(r) /

UK / haɪr /

A2
  • noun
  • Short term rental of something e.g. car, phone
  • verb
  • To give a job to someone in exchange for pay
  • To give the use of something in exchange for money

happen

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US / 'hæpən /

UK / ˈhæpən /

A1
  • verb
  • To take place or occur

analysis

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US / əˈnæləsɪs /

UK / əˈnælɪsɪs /

B1
  • noun
  • Careful study to better understand something

behave

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US / bɪˈheɪv /

UK / bɪˈhev /

A2
  • verb
  • To act correctly
  • To act in a particular way
  • To react in a particular way in a given case

first

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US / fɜ:st /

UK / fɚst /

A1
  • adjecitve
  • 1st; Coming before all others in time or place
  • noun
  • Something that has not happened before
  • Position of the winner of a competition

hard

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US / hɑ:d /

UK / hɑː(r)d /

A1
  • adjecitve
  • Difficult to do; difficult to understand
  • (Of facts) not able to be misunderstood; clear
  • (Of alcohol) strong
  • Involving or requiring lots of work, effort, care
  • Being full of pain, trouble, and problems
  • Strong
  • (Of edge) clear; sharp
  • Difficult to bend, break or cut; solid
  • adverb
  • With lots of force, power, or impact

medium

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US / 'mi:dɪəm /

UK / ˈmidiəm /

A2
  • noun
  • Method of expressing ideas or feelings
  • Something available in a middle size or condition
  • Person who claims to communicate with the dead

beth

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US / beiθ,beθ /

UK / bɛt /

A1
  • noun
  • Second letter of the Hebrew alphabet

particularly

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US / pəˈtikjuləli /

UK / pɚˈtɪkjələli, pəˈtɪk- /

A2
  • adverb
  • Specially; more than others

win

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US / wɪn /

UK / wɪn /

A1
  • noun
  • Success in beating the other team or competitors
  • Success in a game or contest
  • verb
  • To get something as a prize because of a success
  • To gain something you want because of your efforts
  • To succeed in a game or contest

become

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US / bɪ'kʌm /

UK / bɪˈkʌm /

A1
  • verb
  • To begin to be; grow to be; develop into
  • To be suitable for a particular job or role

cent

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US / sent /

UK / sɛnt /

A2
  • noun
  • 100th of the basic unit of money e.g. a dollar

behaviour

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US / bɪˈheɪvjə(r) /

UK / bɪˈhevjɚ /

A1
  • noun
  • The way a person or thing acts; manner

child

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US / tʃaɪld /

UK / tʃaɪld /

A1
  • noun
  • A very young person, between about 2 and 15

dirty

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US / ˈdɜ:ti /

UK / ˈdɜ:rti /

A2
  • adjecitve
  • Not clean
  • Not fair; dishonest or dishonorable
  • verb
  • To make something not clean; soil

would

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US / wʊd /

UK / wʊd /

A1
  • other
  • Used to indicate something imagined
  • Used to ask or request something politely
  • Verb used to indicate possibility, request etc.
  • Used to indicate a preference
  • Used to indicate a reaction
  • Indicates something that occurred repeatedly
  • Used to indicate willingness or ability to do

decision

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US / dɪ'sɪʒn /

UK / dɪˈsɪʒən /

A1
  • noun
  • Choice made after thinking; final judgment
  • Ability to make quick and confident choices

towards

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US / tə'wɔ:dz /

UK / 'təuədz, twɔ:dz /

A1
  • preposition
  • In the direction of someone or something

sutherland

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US / ˈsʌðərlənd /

UK / ˈsʌðərlənd /

A1
  • other
  • Australian operatic soprano (born in )

advantageous

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US / ˌædvənˈteɪdʒəs /

UK / ˌædvænˈtedʒəs, -vən- /

B1
  • adjecitve
  • Being likely to benefit a person

book

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US / bʊk /

UK / bʊk /

A1
  • noun
  • Thing made of pages with writing on that you read
  • verb
  • (Police) to officially record someone's crimes
  • To reserve (hotel room, etc.) in advance
  • To produce a red or yellow card to a soccer player

morality

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US / mə'rælətɪ /

UK / məˈrælɪti, mɔ- /

A2
  • noun
  • Beliefs or ideas about what is right and wrong

internet

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US / ˈɪn.tə.net /

UK / ˋɪntɚ͵nɛt /

A1
  • noun
  • Worldwide computer network system

want

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US / wɔnt /

UK / wɑnt, wɔnt /

A1
  • noun
  • Something you desire or wish for
  • State or condition of poverty
  • verb
  • To desire or wish for something; hope for a thing

ethic

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US / ˈeθɪk /

UK / ˈɛθɪk /

B1
  • noun
  • Set of moral principles; rules of behavior

levy

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US / ˈlevi /

UK / ˈlɛvi /

B1
  • noun
  • Money which must be paid to the government, etc.
  • verb
  • To ask someone to pay a levy

now

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US / naʊ /

UK / naʊ /

A1
  • adverb
  • At the present time or moment
  • Right away or in the next possible moment
  • Used to refer to something that just happened
  • Time between the present and a moment in the past
  • conjunction
  • Resulting from or because of something

south

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US / saʊθ /

UK / saʊθ /

A1
  • adjecitve
  • Direction to your right when facing the rising sun
  • Coming from the opposite direction from north
  • noun
  • The direction to your right of the rising sun

sight

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US / saɪt /

UK / saɪt /

A2
  • noun
  • Things or people that one can see
  • Range or distance that someone can see
  • Famous places often visited by tourists
  • Sense that allows you to see
  • Act of seeing someone or something
  • verb
  • To aim (a gun) at something to get your range
  • To see something rare or unusual

color

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US / 'kʌlə(r) /

UK / ˈkʌlɚ /

A1
  • noun
  • Quality of things you can see, e.g. red, blue
  • Pink or red in your face, e.g. after being ill
  • The shade of someone's skin e.g. black, or yellow
  • verb
  • To change or affect someone's opinion
  • To make something colorful using colored pencils

graffiti

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US / grəˈfi:ti /

UK / ɡrəˈfiti /

B2
  • noun
  • Writings and drawings on walls, often rude, funny

fix

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US / fɪks /

UK / fɪks /

A2
  • noun
  • Answer to a problem
  • verb
  • To arrange or prepare something
  • To attach something so it will not move or change
  • To dishonestly arrange the result of a game
  • To make an animal unable to produce young
  • To make something whole or able to work again

not

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US / nɒt /

UK / nɑt /

A1
  • adverb
  • Word indicating the negative
  • (Used to form the negative of verbs)

our

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US / 'aʊə(r) /

UK / aʊr /

A1
  • determiner
  • Belonging to us

radio

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US / ˈreɪdiəʊ /

UK / ˈreɪdioʊ /

A2
  • adjecitve
  • Concerning the broadcasting of sound
  • noun
  • System of sending/receiving signals through air
  • Device to listen to broadcast programs, messages
  • verb
  • To broadcast a message to be heard by radio

powerful

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US / ˈpauəful /

UK / ˈpaʊəfəl /

A2
  • adjecitve
  • Having control or influence over
  • Having a lot of physical force, energy, strength

themselves

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US / ðəmˈselvz /

UK / ðɛmˈsɛlvz, ðəm- /

A1
  • pronoun
  • Reflexive form of 'they'

whole

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US / həul /

UK / hol /

A1
  • adjecitve
  • Complete or full; all of
  • Being in a good condition
  • noun
  • Complete amount or sum; total

ability

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US / ə'bɪlətɪ /

UK / əˈbɪlɪti /

A2
  • noun
  • The power, resources or skill to do something

but

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US / bət /

UK / bʌt,bət /

A1
  • conjunction
  • Used before you say something different, opposite

good

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US / ɡʊd /

UK / ɡʊd /

A1
  • adjecitve
  • Proper, appropriate or right
  • (Of an amount) enough; plenty
  • Excellent; high quality
  • Acting well or properly; of moral character
  • In a positive or happy emotional state
  • noun
  • Advantage or benefit

english

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US / ˈɪŋglɪʃ /

UK / ˈɪŋɡlɪʃ /

A1
  • adjecitve
  • Concerning the culture and people of England
  • noun
  • Language of the UK, USA, Nigeria and elsewhere
  • Person's name

business

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US / ˈbɪznəs /

UK / ˈbɪznɪs /

A1
  • noun
  • A company formed for making profit
  • Matter that has to be dealt with; task; situation
  • Activity of working to make a profit

whether

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US / ˈweðə(r) /

UK / ˈhwɛðɚ, ˈwɛð- /

A1
  • conjunction
  • If something will happen or not
  • Subtitles section
  • Six Minute English from the BBC.
  • Hello.
  • This is Six Minute English from BBC Learning English.
  • I'm Neil.
  • And I'm Beth.
  • Have you ever been sent a text reminding you about a doctor's appointment or impulsively bought something on the internet because there was only one left?
  • If any of these have happened to you, then you've been nudged.
  • A nudge is a subtle way of altering human behaviour.
  • It's a powerful way for governments, advertisers and social media companies to encourage, or nudge, people into making choices that benefit themselves and society as a whole.
  • Imagine the government want people to eat better.
  • It might encourage supermarkets to put healthy snacks in easy to reach shelves near the checkout and hide the chocolate bars out of sight on the top shelf.
  • Shoppers are being nudged to eat better.
  • Well, that's the idea anyway, but often nudging is used less to benefit society and more to make money for big business.
  • And it happens more often than people realise.
  • So in this programme, we'll be asking whether the idea behind nudging to influence human behaviour for good is still true today.
  • And as usual, we'll be learning some useful new vocabulary as well.
  • But first I have a question for you, Beth.
  • Another example of nudging happened in Woolwich, an area of London which in twenty eleven had a problem with anti social behaviour and particularly with shop windows being smashed.
  • The local authority decided to use nudging to fix the problem by painting pictures on the shop windows.
  • But what did they paint?
  • Was it… a. Cute kittens b. Baby's faces c. Barking dogs
  • I guess barking dogs would keep the window breakers away.
  • OK, Beth, I'll reveal the correct answer later in the programme.
  • Nudging started in two thousand and eight with the publication of a book by Nobel Prize winning economist Professor Richard Taylor.
  • Professor Taylor's ideas about how to gently persuade people into making good decisions became known as nudge theory.
  • Advertising executive Rory Sutherland introduced nudge theory to his agency, Ogilvy.
  • Here's Rory explaining more to BBC Radio Four programme Analysis.
  • Let's say you make the profitable option button green and highly attractive.
  • The less profitable option, you make it kind of grey and kind of manky looking, okay?
  • That would be an example of something which is, you know, a nudge not necessarily used in the best interest of the consumer.
  • Advertisers use colours to nudge customers towards the profitable option – the one which is the most likely to make money.
  • These appear brightly coloured and attractive on the screen, whereas less profitable options are made to look manky – a slang word meaning dirty and unattractive.
  • Here, nudging isn't being used for the public good.
  • These dark nudges, also called sludge, make money for a company but are not always in the best interests of the consumer.
  • If something is in your best interests, it's the most advantageous and beneficial thing for you to do.
  • Dark nudges have caused many to question the morality of nudging, including Neil Levy, Professor of Ethics at Oxford University, speaking here to BBC Radio Four programme, Analysis.
  • The big one, the one people have concentrated on, is that it's paternalistic.
  • That is, that a nudge might be in our interests but we want to make our own decisions.
  • That's why people worry that nudges infantilise us.
  • undermining our autonomy.
  • Critics of nudging call it paternalistic, meaning it wants to make decisions for people rather than letting them take responsibility for themselves.
  • They also claim nudging infantilises people, it treats them like children, and as a result people lose autonomy, the ability to make your own decisions about what to do, rather than being told by someone else.
  • I guess nudging itself is neither good nor bad.
  • It just depends how you use it.
  • Well, let's look on the positive side by revealing the answer to your question, Neil.
  • Right.
  • I asked you how authorities in Woolwich in south east London nudged anti social window breakers to behave nicely.
  • I guessed it was by painting pictures of scary barking dogs on the windows.
  • Which was the wrong answer, I'm afraid, Beth.
  • In fact, Woolwich Council hired graffiti artists to paint pictures of local babies' faces onto the window shutters.
  • Not even the most hard hearted criminal smashed those windows and antisocial behaviour fell by eighteen per cent in one year.
  • OK, let's recap the vocabulary we've learned in this programme about nudging – ways of gently persuading or encouraging someone to take decisions.
  • Something which is profitable makes a profit or is likely to make money.
  • Manky is slang for dirty and unattractive.
  • If something is in your best interests, it's the most advantageous, beneficial thing for you to do.
  • A paternalistic person prefers making decisions for other people rather than letting them take responsibility for their own lives.
  • To infantilise someone means to treat them as if they were a child.
  • And finally, autonomy is the ability to make your own decisions about what to do, rather than being told by someone else.
  • Once again, our six minutes are up.
  • Remember to join us again next time for more topical discussion and useful vocabulary here at Six Minute English.
  • Goodbye for now.
  • Goodbye.