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Small Phones are Dead and We Killed Them

Video vocabulary

price

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US / praɪs /

UK / praɪs /

A1
  • noun
  • Person's name
  • Cost of something in money
  • verb
  • To determine or set the cost of something

also

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US / 'ɔ:lsəʊ /

UK / ˈɔlso /

A1
  • adverb
  • In addition; too; in a similar way

alternative

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US / ɔ:lˈtɜ:nətɪv /

UK / ɔlˈtɚnətɪv, æl- /

A2
  • adjecitve
  • A different choice
  • noun
  • Something different you can choose

cheap

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US / tʃi:p /

UK / tʃip /

A1
  • adjecitve
  • Not costing a lot of money
  • Having a low quality or value
  • Not liking to spend money; mean; stingy

fine

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US / faɪn /

UK / faɪn /

A2
  • adjecitve
  • Good, acceptable or satisfactory
  • Of high quality; made with great skill
  • In a careful or exact manner; into small pieces
  • Being of high quality
  • Good; okay; no problem
  • (Of weather) good; not raining
  • noun
  • Money you have to pay because you broke a rule
  • verb
  • To pay money because you broke a law

five

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US / faɪv /

UK / faɪv /

A1
  • number
  • 5

kind

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US / kaɪnd /

UK / kaɪnd /

A1
  • adjecitve
  • In a caring and helpful manner
  • friendly and considerate
  • noun
  • One type of thing

how

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US / haʊ /

UK / haʊ /

A1
  • adjecitve
  • To what degree? in what amount?
  • adverb
  • (Used to explain the way to do something)
  • exclamation
  • For what purpose or reason?
  • (Used to ask someone or something's condition)

year

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US / jə: /

UK / jɪr /

A1
  • noun
  • Unit of time equal to 12 months or 365 or 366 days
  • Used to refer to the age of a person

you

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US / jʊ /

UK / ju /

A1
  • pronoun
  • Person someone is speaking or writing to
  • Person or people in general

core

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US / kɔ:(r) /

UK / kɔr, kor /

A2
  • noun
  • Important central part of something
  • verb
  • To take out the central section of a fruit

giant

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US / 'dʒaɪənt /

UK / ˈdʒaɪənt /

A2
  • adjecitve
  • Very large, or much bigger than other things
  • noun
  • Tall, large, and powerful human-like creatures
  • Very successful, powerful person or organization

less

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US / les /

UK / lɛs /

A1
  • adjecitve
  • Smaller in amount or degree
  • adverb
  • To a smaller degree
  • noun
  • A smaller amount
  • preposition
  • With the subtraction of

specific

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US / spəˈsɪfɪk /

UK / spɪˈsɪfɪk /

A2
  • adjecitve
  • Precise; particular; just about that thing
  • Concerning one particular thing or kind of thing

solution

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US / səˈlu:ʃn /

UK / səˈluʃən /

A2
  • noun
  • Mix of a liquid and a solid or a gas
  • Way to solve or deal with a problem

across

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US / əˈkrɔs /

UK / əˈkrɔs,əˈkrɑs /

A1
  • adverb
  • Distance from one side to another
  • (Go) from one side to the other of something

pro

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US / prəʊ /

UK / proʊ /

A2
  • noun
  • Reason given in support of something
  • Someone experienced and very good at something
  • Playing a golf, tennis etc. as a job

this

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US / ðɪs /

UK / ðɪs /

A1
  • adjecitve
  • Used to indicate something already been discussed
  • Used to indicate something happening around now
  • adverb
  • An indication by a physical motion or gesture
  • A specific amount of
  • determiner
  • Person, thing, or idea near you
  • pronoun
  • Person, thing that has already been discussed

entire

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US / ɪn'taɪə(r) /

UK / ɛnˈtaɪr /

A2
  • adjecitve
  • Complete or full; with no part left out; whole

into

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US / 'ɪntə /

UK / ˈɪntu /

A1
  • preposition
  • Moving or going inside something
  • In the same direction as; in the direction of
  • So as to become; taking the state of

iphone

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US / 'aɪfon /

UK / 'aɪfon /

A1
  • noun
  • Smartphone manufactured by Apple Computers

other

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US / 'ʌðə(r) /

UK / ˈʌðər /

A1
  • adjecitve
  • A thing different from that mentioned
  • determiner
  • (Something) else; not the first (one)
  • pronoun
  • Being the one and only thing of that category

love

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US / lʌv /

UK / lʌv /

A1
  • noun
  • Person's name
  • A very strong feeling of affection
  • The person you care very deeply about
  • Strong, deep emotional and sexual attraction
  • verb
  • To care for and like someone very strongly, deeply
  • To like doing very much; enjoy greatly
  • To feel a strong emotional and romantic attraction

perfect

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US / 'pɜ:fɪkt /

UK / ˈpɚfɪkt /

A1
  • adjecitve
  • So good it cannot be improved
  • verb
  • To do something so well, it cannot be done better

phone

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US / fəʊn /

UK / foʊn /

A2
  • noun
  • Machine used to talk to someone who is far away
  • verb
  • To talk to someone using a telephone

than

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US / ðən /

UK / ðən /

A1
  • conjunction
  • Used to compare two things that are not equal

one

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US / wʌn /

UK / wʌn /

A1
  • pronoun
  • You; we; people in general; someone
  • The thing or person previously referred to
  • adjecitve
  • Used to refer to people generally
  • Being a strong example of (something mentioned)
  • number
  • Number 1

open

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US / 'əʊpən /

UK / ˈopən /

A1
  • adjecitve
  • Available for use; accessible
  • Not being hidden; available for others to see
  • Being available for customers to enter or use
  • Allowing everyone to use or take part in
  • Not secret anymore
  • Not closed or shut
  • Willing to accept new ideas and thoughts
  • noun
  • Name for a tennis or golf competition
  • verb
  • To make accessible or able to be used, e.g. road
  • To start the activities or services of a business
  • To make a space or hole appear in something
  • To move or change so that it is no longer closed
  • To start something, e.g. a new business

rock

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US / rɒk /

UK / rɑk /

A1
  • noun
  • Type of popular music with a strong, loud beat
  • Strong, tough person who can be relied upon
  • Big stone; hard, solid substance forming mountains
  • verb
  • To be greatly upset by something, e.g. a death
  • To be extremely effective or pleasing
  • To play, sing along with, or dance to heavy music
  • To move back and forth or from side to side

funny

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US / ˈfʌni /

UK / ˈfʌni /

A1
  • adjecitve
  • Causing laughter; amusing
  • Being different, odd or strange

grand

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US / ɡrænd /

UK / ɡrænd /

A2
  • adjecitve
  • A counter for 1000 of something
  • Great in amount, number or size
  • Being highest in status or rank; impressive

gamer

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US / ˈɡeɪmə(r) /

UK / ˈɡeɪmər /

C2
  • noun
  • Person playing a game to a set of rules

pixel

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US / ˈpɪksl /

UK / ˈpɪksəl, -ˌsɛl /

C1
  • noun
  • Small element forming image on TV/computer screen

big

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US / bɪɡ /

UK / bɪɡ /

A1
  • adjecitve
  • Popular
  • Serious
  • Large

little

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US / 'lɪtl /

UK / ˈlɪtl /

A1
  • adjecitve
  • Being short in length of time
  • Not great in size, amount, or degree; small
  • Being very young or younger than others
  • adverb
  • By an amount or degree that is not very much
  • Not often; rarely
  • noun
  • A person's name

material

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US / məˈtɪəriəl /

UK / məˈtɪriəl /

A2
  • adjecitve
  • Relevant; (of evidence) important or significant
  • Belonging to the world of physical things
  • noun
  • Cloth; fabric
  • Supplies or data needed to do a certain thing
  • Substance from which a thing is made of

receive

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US / rɪ'si:v /

UK / rɪˈsiv /

A1
  • verb
  • To get something someone has given or sent to you
  • To allow someone to become a member (of a club)
  • To welcome someone as a guest into your home
  • To respond to (e.g. news) in a particular way

rumour

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US / ˈru:mə(r) /

UK / ˈrumɚ /

B1
  • noun
  • Gossip; story told by other people often not true
  • verb
  • To gossip; to tell a story about other people

might

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US / maɪt /

UK / maɪt /

A1
  • other
  • Used to politely request an action
  • Used to express that something could happen
  • Power, strength, force or influence

the

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US / ðə /

UK / ðə /

A1
  • article
  • Used to refer to something already mentioned
  • Used to show there is only one of something
  • determiner
  • Used to describe all of a family

body

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US / ˈbɒd.i /

UK / ˈbɑdi /

A1
  • noun
  • An object distinct from other objects
  • A group of people involved in an activity together
  • Main part of something
  • A person's physical self

budget

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US / 'bʌdʒɪt /

UK / ˈbʌdʒɪt /

A2
  • adjecitve
  • Low cost; inexpensive
  • noun
  • Amount of money planned to be spent
  • verb
  • To make a plan for how to spend your money

make

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US / meɪk /

UK / mek /

A1
  • noun
  • Product made by a particular company; brand
  • verb
  • To arrange or prepare something e.g. dinner
  • To get to (a place) on time
  • To gain the status of (teacher, lawyer, etc.)
  • To create something by putting things together
  • To earn a certain amount of money at a job
  • To cause or force a person to do something
  • To cause something to happen or be formed

suggest

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US / səˈdʒest /

UK / səɡˈdʒɛst, səˈdʒɛst /

A1
  • verb
  • To mention something that could be done; propose

software

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US / ˈsɒftweə(r) /

UK / ˈsɔ:ftwer /

A1
  • noun
  • Computer applications and systems

youtube

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US / 'ju:tju:b /

UK / 'ju:tu:b /

A1
  • transitive verb
  • Upload a video of (someone or something) to the video-sharing website YouTube.

bad

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US / bæd /

UK / bæd /

A1
  • adjecitve
  • Not good; wrong
  • Lacking in good morals; evil
  • No longer fresh; spoiled

equation

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US / ɪˈkweɪʒn /

UK / ɪˈkweʒən, -ʃən /

B1
  • noun
  • Mathematical statement showing things to be equal
  • Complex set of different facts, ideas or issues

shoot

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US / ʃu:t /

UK / ʃut /

A2
  • noun
  • Emerging new part of a plant
  • verb
  • To kick or throw a ball at a goal
  • To fire a gun; injure or kill someone with a gun
  • To (cause to) fly away forcefully
  • To use a camera to record a film/take a photograph

wonder

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US / 'wʌndə(r) /

UK / ˈwʌndɚ /

A1
  • noun
  • Surprise caused by experiencing something amazing
  • verb
  • To feel curious about something
  • To think or consider about something over time

board

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US / bɔ:d /

UK / bɔrd, bord /

A1
  • noun
  • Surface for posting or showing information
  • Group of persons who direct an organization
  • Long piece of material used for riding the waves
  • Long thin piece of wood, used for building; plank
  • verb
  • To enter a ship, plane, or other vehicle
  • To cover with long wooden strips of wood
  • To pay money to live in someone's house; lodge

awesome

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US / 'ɔ:səm /

UK / ˈɔsəm /

B2
  • adjecitve
  • Great; wonderful; stupendous

extremely

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US / ɪkˈstri:mli /

UK / ɪk'strimlɪ /

B1
  • adverb
  • In a way that is much more than usual or expected

fact

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US / fækt /

UK / fækt /

A1
  • noun
  • Something that is known or proved to be true

inch

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US / ɪntʃ /

UK / ɪntʃ /

A1
  • noun
  • 1/12th of a foot (2.54 centimeters)
  • Very small distance
  • verb
  • To move or cause to move a small bit at a time

much

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US / mʌtʃ /

UK / mʌtʃ /

A1
  • adjecitve
  • Very; to a high level or degree
  • adverb
  • A lot; large amount; a high degree of
  • Nearly; basically
  • On many occasions; often
  • noun
  • A large amount; a great quantity

positive

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US / ˈpɒzətɪv /

UK / ˈpɑzɪtɪv /

A2
  • adjecitve
  • Showing agreement or support for something
  • Being sure about something; knowing the truth
  • Having the charge produced by electrons
  • Being good or useful
  • Showing that a chemical is present in a test

for

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US / fə(r) /

UK / fɔr,fə /

A1
  • preposition
  • Used to show the purpose, or need of something

solid

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US / 'sɒlɪd /

UK / ˈsɑlɪd /

A2
  • adjecitve
  • Being able to be trusted; reliable
  • Substance that is hard or of fixed shape
  • Being well made and expected to last long
  • Having no space or emptiness inside
  • Being made entirely of one material or substance
  • noun
  • Something firm or hard; not gas or liquid

time

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US / taɪm /

UK / taɪm /

A1
  • noun
  • Speed at which music is played; tempo
  • Point as shown on a clock, e.g. 3 p.m
  • Number of hours, minutes needed to do something
  • Occasion when something happens
  • Period or occasion that something occurred
  • Period in history or the past
  • Something measured in minutes, hours, days, etc.
  • How long an event takes; duration
  • verb
  • To check speed at which music is performed
  • To choose a specific moment to do something
  • To measure how long an event takes, e.g. a race
  • To schedule something to occur at a specific moment

why

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US / waɪ /

UK / hwaɪ, waɪ /

A1
  • adverb
  • Question word to ask for a reason
  • exclamation
  • (Used to express surprise or approval)

wireless

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US / 'waɪələs /

UK / ˈwaɪrlɪs /

B2
  • adjecitve
  • Needing no wires to make something operate

worth

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US / wɜ:θ /

UK / wɚθ /

A2
  • other
  • the financial, practical or moral value of somebody/something
  • having a particular value, especially in money

die

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US / daɪ /

UK / daɪ /

A1
  • noun
  • Cube with dots numbering 1-6 on it used in games
  • verb
  • To cease to function or work
  • (Of a thing) to stop being used or done
  • (Of a person) to stop living

start

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US / stɑ:t /

UK / stɑrt /

A1
  • noun
  • First time or place that a thing exists; beginning
  • First opportunity to achieve something, e.g. a job
  • Sudden action or movement because you are scared
  • other
  • Beginning of something in place or time
  • verb
  • To do, be or happen for the first time; begin
  • To turn something on

well

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US / wel /

UK / wɛl /

A1
  • adjecitve
  • Being in a fortunate, good condition or state
  • Healthy and in good condition
  • adverb
  • In an acceptable, proper, or successful manner
  • In a complete, total, or full manner
  • A great and considerable degree
  • In a successful way, in a good or satisfactory way
  • exclamation
  • Used to begin or continue a particular statement
  • Used to show you want to start saying something
  • Used to express that you are waiting for a reply
  • You say this to change the topic of a conversation
  • Used to indicate you are making a final remark
  • noun
  • Long deep hole in the ground to get water
  • verb
  • To cause your eyes to fill with tears

darling

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US / 'dɑ:lɪŋ /

UK / ˈdɑrlɪŋ /

A2
  • noun
  • Dearly loved person

just

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US / dʒʌst /

UK / dʒʌst /

A1
  • adjecitve
  • Proper or appropriate; as is deserved
  • Doing or being what is right or fair
  • Legally correct; having enough evidence
  • adverb
  • Almost; nearly
  • Exactly at the time of
  • Exactly (the same as, like)

line

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US / laɪn /

UK / laɪn /

A1
  • noun
  • Border that divides two places or regions
  • Long crease in the skin, often from age
  • Mark that is long, straight and very thin
  • Row of words, letters or numbers that are written
  • Telephone connection
  • People waiting one behind the other; queue
  • Long thin wire, e.g. for electrical signal
  • verb
  • To put material along the inside of something

range

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US / reɪndʒ /

UK / rendʒ /

A2
  • noun
  • Cooking stove with multiple burners
  • Given distance from a point; how far plane can fly
  • Large grassy area where cattle wander and feed
  • Group or chain of mountains
  • Set of things with something in common
  • Limits within which something extends or varies
  • A set of products, e.g. so that people can choose
  • verb
  • To cover an area from one point to another
  • To extend to or vary within given limits
  • To put things in a row or in line
  • To wander or explore

samsung

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US / 'ɪndɪə /

UK / ˈɪndɪə /

A1

branch

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US / brɑ:ntʃ /

UK / bræntʃ /

A2
  • noun
  • Part of a family related to the same members
  • Part of organization with a specific function
  • Part of a tree growing outward from the trunk
  • One of several streams combining to create a river
  • Local office or store of a bank or large company
  • (Often secret) group or subgroup of a religion
  • Specific area of knowledge or study
  • verb
  • To separate away from the main part

charge

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US / tʃɑ:dʒ /

UK / tʃɑrdʒ /

A2
  • noun
  • An attack by running quickly toward someone
  • A price for a service or goods
  • When a battery has a certain amount of electricity
  • Amount of money you pay for a service
  • verb
  • To run quickly toward someone to attack them
  • To ask for money as a price for a service or goods
  • To put electricity in a battery
  • To give responsibility to take care of or manage
  • To state that someone has committed a crime

eight

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US / eɪt /

UK / et /

A1
  • number
  • 8

such

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US / sʌtʃ /

UK / sʌtʃ /

A1
  • determiner
  • Being similar to
  • (Thing) as previously stated or referred to
  • adverb
  • (Used to emphasize the quality of an adjective)

rip

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US / rɪp /

UK / rɪp /

B1
  • noun
  • A long tear in something, e.g. a piece of cloth
  • verb
  • To tear or split roughly or cause to tear or split
  • To become torn, opened, or split apart forcefully
  • To remove or take by pulling it forcefully

counter

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US / 'kaʊntə(r) /

UK / ˈkaʊntɚ /

B1
  • noun
  • A point in a discussion that puts an opposite view
  • A narrow table top for serving/preparing food
  • Person or device that adds the number of things
  • A token or flat piece used in games
  • prefix
  • Being opposite or against something
  • verb
  • To say or do something in opposition or resistance
  • To try to prevent, as by making a different point

fan

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US / fæn /

UK / fæn /

A2
  • noun
  • Thing you wave in front of your face to stay cool
  • Someone who admires a famous person, sport etc.
  • verb
  • To blow air upon a fire to make it stronger
  • To use a device to cool yourself, something

max

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US / mæks /

UK / mæks /

A2
  • noun
  • Person's name
  • Short for 'maximum'

stuff

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US / stʌf /

UK / stʌf /

A1
  • noun
  • Generic description for things, materials, objects
  • verb
  • To push material inside something, with force

sweet

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US / swi:t /

UK / swit /

A1
  • adjecitve
  • Having a gentle, likable nature
  • Making one feel happy, pleased or content
  • Cute in appearance
  • Tasting like sugar; containing sugar
  • noun
  • Piece of candy, or other food containing sugar

amount

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US / ə'maʊnt /

UK / əˈmaʊnt /

A1
  • noun
  • Quantity of something
  • verb
  • To add up to a certain figure

enthusiast

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US / ɪnˈθju:ziæst /

UK / ɪnˈθu:ziæst /

B1
  • noun
  • A person having a strong liking for something

never

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US / 'nevə(r) /

UK / ˈnɛvɚ /

A1
  • adverb
  • Not ever; not at any time

middle

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US / 'mɪdl /

UK / ˈmidl /

A1
  • adjecitve
  • Equal distance from extremes
  • noun
  • Place that is halfway between two things

send

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US / send /

UK / sɛnd /

A1
  • verb
  • To cause to behave or respond in a particular way
  • To cause mail or packages to go to another place
  • To move something quickly in a particular way
  • To give information or greetings to someone

success

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US / sək'ses /

UK / səkˈsɛs /

A2
  • noun
  • Achievement of a desired purpose or goal
  • A successful person; one who achieved their aims

far

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US / fɑ:(r) /

UK / fɑr /

A1
  • adjecitve
  • A long way away
  • Being a long way away
  • adverb
  • To a large degree or extent

leave

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US / li:v /

UK / liv /

A1
  • noun
  • Permission to do something
  • Vacation time; time off work
  • verb
  • To go away from; depart
  • To gift property to someone after you die
  • To allow something to continue happening
  • To let something remain unused or available
  • To let something or someone remain somewhere

and

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US / ənd /

UK / ənd, ən,ænd /

A1
  • conjunction
  • Used to refer to two or more things
  • Plus; in addition; on top of that
  • Used to introduce an action that follows another

asus

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US / ˌæstrəʊ'fɪzɪkl /

UK / ˌæstroʊ'fɪzɪkəl /

A1

back

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US / bæk /

UK / bæk /

A1
  • adjecitve
  • Farthest from the front e.g. in a classroom
  • adverb
  • Have returned to a place you were before
  • noun
  • The part of a chair that the upper body leans upon
  • Location at the rear of something
  • The reverse of side something
  • Area on the rear of your body
  • verb
  • To bet money on something
  • To go backwards in a car
  • To support and encourage someone or some cause

dilemma

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US / dɪ'lemə /

UK / dɪˈlɛmə /

B1
  • noun
  • Position in which you must make difficult choices

certainly

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US / ˈsə:tnli /

UK / ˈsɚtnli /

A1
  • adverb
  • Sure; of course

guy

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US / ɡaɪ /

UK / ɡaɪ /

A1
  • noun
  • Man; boy; any person

galaxy

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US / 'ɡæləksɪ /

UK / ˈɡæləksi /

B2
  • noun
  • A group of stars and planets in space

until

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US / ənˈtɪl /

UK / ʌnˈtɪl /

A1
  • conjunction
  • Up to; to a time when something happens
  • preposition
  • Before (a specific time)

anything

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US / ˈeniθɪŋ /

UK / ˈɛniˌθɪŋ /

A1
  • pronoun
  • A thing of any kind

along

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US / əˈlɒŋ /

UK / əˈlɔ:ŋ /

A1
  • adverb
  • As a companion; taken with someone
  • preposition
  • At a point on a line

from

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US / frəm /

UK / frʌm, frɑm,frəm /

A1
  • preposition
  • Starting at a particular place, time or level

extinct

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US / ɪkˈstɪŋkt /

UK / ɪkˈstɪŋkt /

B1
  • adjecitve
  • (Of animal, etc.) having died out; with none left
  • (E.g. of volcano) not active

hot

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US / hɒt /

UK / hɑ:t /

A1
  • adjecitve
  • Angry or excited
  • Being very good at something
  • Having a high temperature
  • Popular and causing a great deal of excitement
  • Attractive in a sexually exciting way
  • (Of food) very spicy
  • Stolen; dangerous to buy or trade in

out

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US / aʊt /

UK / aʊt /

A1
  • adverb
  • No longer stylish (e.g. fashion)
  • Away from home, business, or the usual place
  • In a direction/movement away from inside or center
  • noun
  • Act when a batter cannot continue playing
  • verb
  • To tell people a secret

over

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US / 'əʊvə(r) /

UK / ˈovɚ /

A1
  • adverb
  • Finished; no longer happening
  • Towards the ground/away from a standing position
  • noun
  • A set of six consecutive balls bowled in cricket
  • other
  • Finished
  • preposition
  • Showing the relation when a thing is above another
  • On or covering something
  • Above or across something
  • More than you need
  • From one side to the other
  • In the direction of; toward

minus

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US / ˈmaɪnəs /

UK / ˈmaɪnəs /

A2
  • adjecitve
  • Being close to the bottom of a letter grade
  • noun
  • Negative quality; disadvantage
  • Sign that indicates subtraction
  • preposition
  • Being less than zero in number
  • Used when subtracting one number from another
  • verb
  • To take one number away from another; subtract

another

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US / əˈnʌðə(r) /

UK / əˈnʌðɚ /

A1
  • adjecitve
  • One more, but not this
  • determiner
  • One more added
  • pronoun
  • One more (thing)

complex

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US / 'kɒmpleks /

UK / kəmˈplɛks, ˈkɑmˌplɛks /

A2
  • adjecitve
  • Not being simple; having many parts or aspects
  • noun
  • Group of buildings all used for the same purpose
  • Psychological issue regarding self-image

real

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US / rɪəl /

UK / ˈriəl, ril /

A1
  • adjecitve
  • Actually existing or happening, not imagined
  • Being important or special

prepare

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US / prɪˈpeə(r) /

UK / prɪˈper /

A1
  • verb
  • To make something ready for use

sometimes

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US / ˈsʌmtaɪmz /

UK / ˈsʌmˌtaɪmz /

A1
  • adverb
  • Only at certain times; occasionally

unpopular

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US / ʌnˈpɒpjələ(r) /

UK / ʌnˈpɑpjəlɚ /

B1
  • adjecitve
  • Disliked by many people

large

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US / lɑ:dʒ /

UK / lɑ:rdʒ /

A1
  • adjecitve
  • Big; of great size; broad, tall, wide, or fat

most

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US / məʊst /

UK / most /

A1
  • adverb
  • Very; extremely
  • Greatest possible degree
  • pronoun
  • Nearly all of something

screen

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US / skri:n /

UK / skrin /

A2
  • noun
  • Wire net in a door or window to keep insects out
  • Displays in a theater on which movies are shown
  • Flat surface on a computer or TV showing images
  • verb
  • To hide or block something from being seen
  • To examine to find something, e.g. best candidate

come

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US / kʌm /

UK / kʌm /

A1
  • verb
  • To arrive at a place
  • (Of mail) to be delivered
  • To move toward someone; go with someone
  • To reach a certain point or state

company

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US / 'kʌmpənɪ /

UK / ˈkʌmpəni /

A1
  • noun
  • Good feeling from being with someone else
  • A business that sells things or provides services
  • Guests, especially in your home
  • Being with another person rather than alone

decide

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US / dɪ'saɪd /

UK / dɪˈsaɪd /

A2
  • verb
  • To make a choice or choose after thinking about it
  • To make a legal judgment in court
  • to affect the result of something

experiment

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US / ɪk'sperɪmənt /

UK / ɪkˈspɛrəmənt /

A2
  • noun
  • Test performed to assess new ideas or theories
  • verb
  • To create and perform tests to research something
  • To try something new that you haven't tried before

literally

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US / ˈlɪtərəli /

UK / ˈlɪtərəli /

B1
  • adverb
  • So as to express the exact meaning of something
  • Used to say something is true, even if unlikely

think

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US / θɪŋk /

UK / θɪŋk /

A1
  • verb
  • To have an idea about something without certainty
  • To have an idea, opinion or belief about something

underneath

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US / ˌʌndə'ni:θ /

UK / ˌʌndɚˈniθ /

B1
  • adverb
  • Hidden beneath the surface of something
  • On the lower side or bottom of something
  • preposition
  • Lower than, as in status; beneath
  • Located under or below something

brand

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US / brænd /

UK / brænd /

A2
  • noun
  • A mark burned on an animal to show who owns it
  • Product made or designed by a named company
  • verb
  • To burn a mark on an animal to show who owns it
  • To describe someone as a liar, coward, etc.
  • To give a famous name to a product or service

nine

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US / naɪn /

UK / naɪn /

A1
  • number
  • 9

rare

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US / reə(r) /

UK / rɛr /

A2
  • adjecitve
  • (Of meat) cooked, but still red and juicy
  • Unusual or out of the ordinary; not common

sentence

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US / 'sentəns /

UK / ˈsɛntəns /

A1
  • noun
  • Official punishment given by a court of law
  • Set of words that make a whole statement
  • verb
  • (Of a judge) to decide the punishment of

put

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US / pʊt /

UK / pʊt /

A1
  • phrasal verb
  • to make a light stop shining by pressing or moving a switch
  • verb
  • To move or place a thing in a particular position
  • To rate something in importance or value
  • To write or say something in a certain manner

ten

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US / ten /

UK / tɛn /

A1
  • number
  • 10

only

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US / ˈəunli /

UK / ˈonli /

A1
  • adverb
  • Just one; just that amount or thing; not more than
  • Not very important or serious
  • Just that type of thing, person
  • Short time ago; not before a certain time
  • conjunction
  • Except; but

release

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US / rɪ'li:s /

UK / rɪ'li:s /

A2
  • noun
  • Act of freeing someone from a duty or burden
  • Introduction of a new product, film, book, etc.
  • Relief from sadness, suffering or trouble
  • Act of freeing from a jail, cage, prison, etc.
  • verb
  • To free someone from a responsibility or burden
  • To allow a film, music etc. to be sold/distributed
  • To allow to leave a jail, cage, etc.; let out
  • To let go of something you are holding

trigger

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US / 'trɪɡə(r) /

UK / ˈtrɪɡɚ /

B1
  • noun
  • Lever on a gun that you pull to fire
  • Device that starts a process
  • verb
  • To start a process off e.g. a memory

two

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US / tu: /

UK / tu /

A1
  • number
  • 2

ultra

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US / 'ʌltrə /

UK / 'ʌltrə /

B2
  • prefix
  • Prefix that denotes a lot of something; extreme

finally

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US / ˈfaɪnəli /

UK / ˈfaɪnəli /

A1
  • adverb
  • used especially at the beginning of a sentence to introduce the last point or idea
  • After a long time or some difficulty

keep

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US / ki:p /

UK / kip /

A1
  • noun
  • Large, strong tower in the middle of a castle
  • Money spent on you so you can live in a place
  • verb
  • To continue doing something; not to stop
  • To stop balls going in a goal in sports
  • To not give back or return something
  • (Of food) to not spoil or not rot
  • To take possession of something to own, e.g. a pet
  • To have and continue to hold something
  • To do something that you have promised or agreed
  • To stay in a certain place or condition
  • To maintain the rules

quietly

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US / 'kwaɪətlɪ /

UK / ˈkwaɪətlɪ /

A1
  • adverb
  • In a quiet manner; making little sound or fuss

something

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US / ˈsʌmθɪŋ /

UK / ˈsʌmθɪŋ /

A1
  • adverb
  • In some degree or measure
  • noun
  • a person or thing of some value or consequence
  • pronoun
  • Thing that is not yet known or named
  • Approximately

scheme

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US / ski:m /

UK / skim /

A2
  • noun
  • Plan (sometimes dishonest) to get or do something
  • Way something is organized, e.g. colors of a room
  • verb
  • To make secret plans to do something (often bad)

discontinue

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US / ˌdɪskən'tɪnju: /

UK / ˌdɪskənˈtɪnju /

B2
  • verb
  • To put an end to an activity or practice

honestly

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US / ˈɒnɪstli /

UK / ˈɑnɪstli /

A2
  • adverb
  • With truth or sincerity; I'm being honest with you

introduce

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US / ˌɪntrəˈdju:s /

UK / ˌɪntrəˈdus, -ˈdjus /

A1
  • verb
  • To open an essay to set the scene
  • To guide or explain something, e.g. a town
  • To begin the use of a new thing or practice
  • To make someone known to another by name
  • To insert or put something inside another thing

figure

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US / ˈfiɡə /

UK / ˈfɪɡjɚ /

A1
  • noun
  • Your body shape
  • Numbers in a calculation
  • Doll-like thing meant to represent a person
  • Picture or diagram giving information in a text
  • Person who is very important or famous
  • Shape of a person seen indistinctly or in outline
  • Amount that is expressed in numbers
  • verb
  • To appear in a game, play or event
  • To calculate how much something will cost
  • To understand after thinking; work out

huge

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US / hju:dʒ /

UK / hjudʒ /

A2
  • adjecitve
  • Very very large

move

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US / mu:v /

UK / muv /

A1
  • noun
  • Act of moving a playing piece in chess, etc.
  • An action; doing something
  • Step taken to achieve a goal
  • verb
  • To cause someone to have certain emotions
  • To cause something to change to a different place
  • To change where people live or a business operates
  • To take action to do or achieve something

management

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US / 'mænɪdʒmənt /

UK / ˈmænɪdʒmənt /

A2
  • noun
  • People who are in control of a business or group
  • The process of running an organization

their

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US / ðɛː /

UK / ðer /

A1
  • determiner
  • Belonging to them

way

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US / weɪ /

UK / we /

A1
  • adverb
  • Used to emphasize the amount of something
  • noun
  • Particular aspect of something being thought about
  • One of various choices that could be made
  • Particular existing condition or state
  • (Often long) distance or length of time
  • How something is done
  • Route to go to a place
  • Small street
  • Usual behavior, emotions or habits of someone

yes

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US / jes /

UK / jɛs /

A1
  • adverb
  • Way to say you agree or will do something

device

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US / dɪˈvaɪs /

UK / dɪˈvaɪs /

A2
  • noun
  • Object, machine, or equipment for a specific use
  • Method of doing something; a way

hertz

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US / hɜ:ts /

UK / hɜ:rts /

B2
  • noun
  • Unit for measuring the frequency of sound waves

shoulder

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US / ˈʃəʊldə(r) /

UK / ˈʃoldɚ /

A2
  • noun
  • Part of the body where an arm attaches or joins
  • Meat that comes from an animal's upper front leg
  • Part of a shirt or coat that covers the shoulders
  • verb
  • To carry something around your neck
  • To push something using the top part of your arm
  • To accept a job or responsibility

they

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US / ðeɪ /

UK / ðe /

A1
  • pronoun
  • Two or more people, animals, or things

thirteen

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US / ˌθɜ:'ti:n /

UK / θə:ˈtin /

A1
  • number
  • 13

very

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US / 'verɪ /

UK / ˈvɛri /

A1
  • adjecitve
  • Concerning a large degree or amount
  • adverb
  • A lot; much; many
  • Used to stress or emphasize a noun

audience

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US / ˈɔ:diəns /

UK / ˈɔdiəns /

A2
  • noun
  • Group of people attending a play, movie etc.

build

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US / bɪld /

UK / bɪld /

A1
  • noun
  • Your physical shape; physique
  • verb
  • To establish e.g. a reputation, over time
  • To construct a house, office, factory

fill

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US / fɪl /

UK / fɪl /

A1
  • noun
  • Act of filling; amount used to make something full
  • verb
  • To make something full
  • To move into all parts of an area
  • To repair a surface by adding a substance to it
  • To use (time); to do something during

flagship

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US / ˈflægʃɪp /

UK / ˈflæɡˌʃɪp /

C2
  • noun
  • Chief one of a related group

sale

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US / seɪl /

UK / sel /

A2
  • noun
  • Event during which the prices of goods are reduced
  • Giving something for money; the amount sold

teeter

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US / ˈti:tə(r) /

UK / ˈtitɚ /

C2
  • verb
  • To stand or walk moving from side to side

comfortably

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US / ˈkʌmftəbli /

UK / ˈkʌmfɚtəblɪ /

A2
  • adverb
  • Having more than enough e.g. money for your needs
  • Not being worried about something; at ease

change

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US / tʃeɪndʒ /

UK / tʃendʒ /

A1
  • noun
  • Exchange of one set of clothes for another
  • Money in the form of coins instead of paper
  • Money returned after giving too much
  • Act of making or becoming something else
  • verb
  • To exchange one set of clothes for another
  • To exchange one kind of money for another
  • To replace something with another thing
  • To make or become something else
  • To go from one train, bus, etc. and go to another

breed

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US / bri:d /

UK / brid /

A2
  • noun
  • Kind of / sort of
  • Particular kind of animal, e.g. a Labrador dog
  • verb
  • To create situations for a (bad) thing to happen
  • To produce baby animals of specific kinds
  • To have (children); bring up or raise children

all

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US / ɔ:l /

UK / ɔl /

A1
  • adverb
  • Completely; totally
  • determiner
  • Being every one of something
  • pronoun
  • 100% of something; the complete amount

its

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US / ɪts /

UK / ɪts /

A1
  • adjecitve
  • Referring to or belonging to ‘it’
  • determiner
  • Of something; belonging or related to something
  • other
  • Possessive form of “it”

pocket

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US / 'pɒkɪt /

UK / ˈpɑkɪt /

A2
  • adjecitve
  • (As if) small enough to fit in your pocket
  • noun
  • Small cloth bag sewn into clothing to hold things
  • Area of space
  • verb
  • To put something into your pocket
  • To take or hide something illegally

produce

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US / prə'dju:s /

UK / prəˈdus, -ˈdjus, pro- /

A1
  • noun
  • Fresh foods such as fruits and vegetables
  • verb
  • To grow something naturally
  • To make something appear
  • To manufacture something using machines
  • To control the making a movie or television show

super

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US / ˈsu:pə(r) /

UK / ˈsupɚ /

A2
  • adjecitve
  • Of the highest quality; great; marvelous

who

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US / hu: /

UK / hu /

A1
  • pronoun
  • Which person
  • Used to introduce information about people

add

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US / æd /

UK / æd /

A1
  • verb
  • To include as well
  • To put two things or numbers together, e.g. 2+2

chip

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US / tʃɪp /

UK / tʃɪp /

B1
  • noun
  • Small piece that has broken off (e.g. from cup)
  • Piece of computer hardware that does calculations
  • Thin piece of fried potato or other food
  • Act of hitting a ball high but not very far
  • verb
  • To break a small piece off something such as a cup
  • To break into small pieces, often with a tool
  • To hit or kick a ball high but not very far

bring

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US / brɪŋ /

UK / brɪŋ /

A1
  • verb
  • To take or go with someone to a place

singular

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US / ˈsɪŋgjələ(r) /

UK / ˈsɪŋɡjəlɚ /

B2
  • adjecitve
  • Seeming odd or unusual
  • One of
  • Having remarkable or special qualities
  • noun
  • Form of a word referring to only one person/thing

spot

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US / spɒt /

UK / spɑt /

A2
  • noun
  • A certain place or area
  • A difficult time; awkward situation
  • Place or ranking on a list
  • A small amount of (substance help hard work etc.)
  • Mark caused by a drop of liquid, food, etc.
  • verb
  • To see someone or something by chance

take

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US / teɪk /

UK / tek /

A1
  • noun
  • Filming of a single scene for TV or the movies
  • verb
  • To accept something that is offered
  • To use a method of traveling, e.g. a bus or train
  • To use a camera to make (a photo)
  • To pick up something and go away with it
  • To study a subject in school
  • To attempt to pass (an exam)
  • To require a certain amount of time, money, space

room

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US / ru:m /

UK / rum, rʊm /

A1
  • noun
  • All of the people inside a particular room
  • Part of building enclosed by walls, e.g. kitchen
  • Opportunity to exist, happen, or be true
  • verb
  • To share a home with someone

display

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US / dɪˈspleɪ /

UK / dɪˈsple /

A2
  • noun
  • Arrangement of objects so people can see or buy
  • verb
  • (Animals) to indicate readiness for sex
  • To show, e.g. your feelings, thoughts; demonstrate
  • To put so they can be seen or be bought

nice

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US / naɪs /

UK / naɪs /

A1
  • adjecitve
  • Being attractive or of high quality or value
  • Good or enjoyable
  • Being kind or friendly

realization

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US / ˌri:əlaɪˈzeɪʃn /

UK / ˌri:ələˈzeɪʃn /

B1
  • noun
  • Act of noticing something not noticed before

regular

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US / ˈregjələ(r) /

UK / ˈrɛɡjəlɚ /

A2
  • adjecitve
  • Having an equal amount of space or time in between
  • Occurring or being done frequently
  • Being normal, usual, or average
  • noun
  • Customers who frequently visit a place
  • Soldier who has a permanent job in the army

negative

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US / 'neɡətɪv /

UK / ˈnɛɡətɪv /

A2
  • adjecitve
  • Being harmful, unwanted or unhelpful
  • In mathematics, being less than zero
  • Focusing on the bad aspects; pessimistic
  • noun
  • The opposite to a positive electrical charge
  • In grammar, containing words such as 'no' or 'not'
  • Reply to a question or statement that means 'no'
  • Image on camera film used to make a photo

see

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US / si: /

UK / si /

A1
  • verb
  • To go on a date with someone
  • To predict whether something is, or will be true
  • To understand what someone says
  • To use your eyes to look at something
  • To visit a place often for sightseeing or pleasure
  • To visit or meet with someone
  • To find out by waiting or looking
  • To watch (a game, movie or TV show)

excellent

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US / ˈeksələnt /

UK / ˈɛksələnt /

A2
  • adjecitve
  • Extremely good

percent

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US / pə'sent /

UK / pɚˈsɛnt /

A2
  • adverb
  • One one-hundredth of a whole; the symbol %

tech

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US / tek /

UK / tɛk /

A2
  • noun
  • Shortened form of 'technology' or 'technician'

with

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US / wɪð /

UK / wɪð, wɪθ /

A1
  • preposition
  • As an employee of a certain company
  • Against something or someone
  • By using something as a means
  • Due to; because of
  • Including
  • Possessing as a feature
  • Related to
  • (Of the manner/attitude by which you do something)
  • Used to express that people or things are together

rewind

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US / ˌri:ˈwaɪnd /

UK / riˈwaɪnd /

C1
  • verb
  • To make something go backwards

clear

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US / klɪə(r) /

UK / klɪr /

A1
  • adjecitve
  • Empty; without anything in it or on it
  • Being certain and without doubt
  • Being without any streaks, spots, or cracks
  • Easy to understand; well-explained; obvious
  • adverb
  • Completely; entirely; through the whole of
  • Away from; free from
  • verb
  • To recover from or remove a problem
  • To get rid of the entire contents of
  • To give permission for something to happen
  • To make a place or surface empty by removing
  • To prove that someone is not guilty or to blame

hand

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US / hænd /

UK / hænd /

A1
  • noun
  • Cards given to a player in a card game
  • Piece of a clock that points to the time
  • Someone who performs physical tasks or work
  • Body part at the end of a person's arm
  • Help for someone performing a particular action
  • Condition of having power or influence
  • Member of the crew of a ship
  • verb
  • To give something to someone personally

gather

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US / ˈgæðə(r) /

UK / ˈɡæðɚ /

A2
  • noun
  • Fold in cloth, as in a full skirt
  • verb
  • To bring objects together into one place
  • (Of liquids) To come to a head, as in boil
  • To collect foods such as wild berries or crops
  • To increase or accumulate
  • To bring people, animals together into a group
  • To activate strength, courage to prepare for task
  • To understand or believe some information

next

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US / nekst /

UK / nɛkst /

A1
  • adverb
  • The one that follows another in time or order
  • At a time or place directly after the present one
  • noun
  • The one that follows after
  • adjecitve
  • Immediately after the previous one
  • First occurrence after the present one

quickly

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US / ˈkwɪkli /

UK / ˈkwɪklɪ /

A1
  • adverb
  • Without taking a lot of time; fast

review

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US / rɪˈvju: /

UK / rɪˈvju /

A2
  • noun
  • Examination of soldiers and supplies
  • Opinion, as in a paper, about movie, book, or play
  • Studying again to remind yourself about something
  • verb
  • To carefully look at the quality of something
  • To formally examine something in the military
  • To write an opinion about movie, book, or play
  • To study again to remind yourself about something

have

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US / həv /

UK / hæv /

A1
  • verb
  • To drink, smoke, eat or use something
  • To experience the effects of something
  • To organize an event, or join in an activity
  • To own, possess, or hold something
  • To cause to happen or produce a particular effect

last

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US / lɑ:st /

UK / læst /

A1
  • adjecitve
  • Most recent; the latest
  • The one before
  • adverb
  • Final; with nothing following; after all others
  • Most recent; the latest
  • determiner
  • The one at the end
  • verb
  • To remain or continue for a certain period of time

port

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US / pɔ:t /

UK / pɔrt, port /

B1
  • noun
  • City where ships can shelter during a storm
  • Left side of a ship when facing forward
  • Opening in a computer where wires can be connected
  • Sweet wine that is produced in Portugal
  • verb
  • To move data from one computer system to another

part

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US / pɑ:t /

UK / pɑ:rt /

A1
  • adjecitve
  • To some degree; half; not fully
  • noun
  • Division of a book
  • Ratio of something, e.g. 3 of gin, 1 of tonic
  • A line in a person's hair, made with a comb
  • Character an actor plays on stage, movie, or TV
  • Some, but not all of a specific thing
  • Role in causing something to happen
  • verb
  • To make a line in a person's hair, by using a comb
  • To move two things apart creating a space
  • To leave someone, or to break off a relationship

six

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US / sɪks /

UK / sɪks /

A1
  • number
  • 6

sixty

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US / 'sɪkstɪ /

UK / ˈsɪksti /

A1
  • number
  • 60

tim

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US / tɪm /

UK / tɪm /

A1
  • abbreviation
  • Timothy (especially in biblical references).

could

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US / kəd /

UK / kʊd /

A1
  • other
  • Past form of 'can' to mean have ability
  • Used to ask for something politely, or to offer

headline

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US / ˈhedlaɪn /

UK / ˈhedlaɪn /

B2
  • noun
  • Title summarizing a news story
  • verb
  • To be the main performer at a show

know

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US / nəʊ /

UK / noʊ /

A1
  • verb
  • To be familiar with a person or place, thing
  • To feel sure or be convinced about something
  • To discover or be aware of something
  • To be able to distinguish
  • To have knowledge of things

mini

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US / 'mɪnɪ /

UK / ˈmɪni /

B1
  • noun
  • Small British car
  • A very short skirt
  • prefix
  • Small

eleven

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US / ɪˈlevn /

UK / ɪˈlɛvən /

A1
  • number
  • 11

notice

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US / 'nəʊtɪs /

UK / ˈnotɪs /

A1
  • noun
  • Time by when you must leave, e.g. if you are fired
  • Paper with an announcement, e.g. pinned to a board
  • verb
  • To become aware by sight, touch, or hearing

weak

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US / wi:k /

UK / wik /

A1
  • adjecitve
  • Not having a strong character
  • Less valuable compared to money of other countries
  • Ineffective; unconvincing; not strong
  • Having little power or ability
  • Not having the necessary or proper amount
  • Having little power; not strong; easy to break
  • (Of a drink) having lots of water and little taste

end

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US / end /

UK / ɛnd /

A1
  • noun
  • The point where a process or activity stops
  • A point that marks the limit of something; finish
  • Goal or desired result
  • The tip, edge or limit of something
  • verb
  • To be the last part of something

twelve

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US / twelv /

UK / twɛlv /

A1
  • number
  • 12

away

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US / ə'weɪ /

UK / əˈwe /

A1
  • adjecitve
  • Not present
  • adverb
  • Disappear completely
  • Doing something with a lot of energy
  • Not here; far from here; in a different direction
  • To a different area, location

estimate

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US / 'estɪmət /

UK / ˈɛstəˌmet /

A2
  • noun
  • Guess or calculation of cost, size or value
  • verb
  • To guess or calculate the cost, size or value of

hundred

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US / 'hʌndrəd /

UK / ˈhʌndrɪd /

A1
  • number
  • 100

upgrade

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US / ˌʌpˈgreɪd /

UK / ˈʌpˌɡred /

B1
  • noun
  • Updated or better version of something
  • verb
  • To improve something in terms of quality

world

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US / wɜ:ld /

UK / wɜrld /

A1
  • noun
  • All the humans, events, activities on the earth
  • Political division due to some kind of similarity

hit

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US / hɪt /

UK / hɪt /

A1
  • noun
  • A planned killing, usually for money
  • Song, movie etc. that is successful
  • When someone strikes someone or something
  • Time when a player makes contact with the ball
  • Time when a website is accessed
  • verb
  • To have a negative impact on a person/place/thing
  • To press something, such as a button or switch
  • To suddenly realize the importance of something
  • To move your hand, a bat, etc. against with force
  • To fight, attack or damage something or someone
  • To arrive at a specific place, level, or goal
  • To make contact with the ball in a game or sport

nothing

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US / 'nʌθɪŋ /

UK / ˈnʌθɪŋ /

A1
  • noun
  • Item of little or no value, importance, interest
  • Number or value of zero
  • pronoun
  • Not anything, not a single thing

mainstream

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US / ˈmeɪnstri:m /

UK / ˈmenˌstrim /

C2
  • adjecitve
  • considered normal, and having or using ideas, beliefs, etc. that are accepted by most people
  • noun
  • Prevailing current of thought

place

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US / pleɪs /

UK / ples /

A1
  • noun
  • Particular location, area or region
  • verb
  • To put someone in a particular type of situation
  • To put something in a certain location or position

whenever

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US / wenˈevə(r) /

UK / hwɛnˈɛvɚ /

A1
  • adverb
  • At any or every time that

again

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US / ə'ɡen /

UK / əˈɡɛn /

A1
  • adverb
  • One more time, once more

about

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US / ə'baʊt /

UK / əˈbaʊt /

A1
  • adverb
  • To be ready to; going to
  • Nearly; approximately; roughly
  • Near; next to; close to
  • In every direction; in the area of
  • preposition
  • Concerning or of (a topic)

absolute

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US / ˈæbsəlu:t /

UK / ˈæbsəˌlut /

A2
  • adjecitve
  • Complete; total; pure; not limited in any way
  • noun
  • Something that is complete, total, pure, certain

different

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US / ˈdɪfrənt /

UK / ˈdɪfrənt /

A1
  • adjecitve
  • Not of the same kind; unlike other things

even

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US / 'i:vn /

UK / ˈivən /

A1
  • adjecitve
  • Being equal in influence, power, possibility etc.
  • Being divided equally or fairly
  • (Of teams/contest) with similar chances of success
  • Smooth, level, or regular
  • Can be divided by 2; ending in 2, 4, 6, 8, or 0
  • At a regular, equally steady manner
  • Remaining steady and unchanging
  • adverb
  • (When this is surprising) as well; too
  • (Used to compare two things/stress the difference)
  • verb
  • To make something level; to flatten
  • To make something equal

like

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US / laɪk /

UK / laɪk /

A1
  • adjecitve
  • Being equal in status or kind to something else
  • Similar; the same
  • adverb
  • For example
  • preposition
  • Used as a filler; used to ad emphasis
  • In a way similar to the way something is done
  • Such as; for example
  • verb
  • To want to
  • To find something pleasing; to prefer something

people

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US / 'pi:pl /

UK / ˈpipəl /

A1
  • noun
  • Persons sharing culture, country, background, etc.
  • Men, Women, Children

that

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US / ðæt /

UK / ðæt, ðət /

A1
  • adjecitve
  • The person or thing being talked about
  • Used to identify something both the speakers know
  • adverb
  • Used to reinforce adjectives and adverbs
  • To such a degree
  • conjunction
  • Used to connect a noun clause
  • Used to introduce an adverbial clause
  • Used to introduce a noun clause
  • determiner
  • Used as a noun to refer to something
  • pronoun
  • Referring an object far away
  • Used to refer to the relative pronoun ‘which’

what

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US / wɒt /

UK / hwɑt, hwʌt, wɔt, wʌt,hwət, wət /

A1
  • pronoun
  • Thing or things that; the same kind as
  • Used to emphasize something you are about to say
  • adjecitve
  • Used to refer to a particular amount, or number
  • Used to place emphasis on a particular quality
  • adverb
  • To a certain degree
  • determiner
  • Question words used for asking for information
  • exclamation
  • Used to express excitement, shock, or surprise
  • Used to ask people to repeat something they said

anymore

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US / 'enɪmɔ: /

UK / ˌɛniˈmɔr, -ˈmor /

A2
  • adverb
  • No longer; no more

must

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US / məst /

UK / mʌst /

A1
  • noun
  • Something that is necessary or required
  • other
  • (Used to state that something ought to be true)
  • Used to say something is required or necessary

then

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US / ðen /

UK / ðɛn /

A1
  • adverb
  • A time that is not now
  • Following another thing in time or arrangement
  • Following on reasonably from what was just stated
  • At that time, not now

sea

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US / /

UK / /

A1
  • noun
  • Very large group of people, similar-looking things
  • Large body of salty water with land around it

despite

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US / dɪˈspaɪt /

UK / dɪˈspaɪt /

A2
  • preposition
  • Without being affected by something; in spite of

fun

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US / fʌn /

UK / fʌn /

A1
  • adjecitve
  • Amusing and enjoyable
  • noun
  • Enjoyable or amusing quality or feeling

everywhere

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US / ˈevriweə(r) /

UK / ˈevriwer /

A1
  • adverb
  • Every place

least

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US / li:st /

UK / list /

A1
  • adverb
  • In the smallest or lowest way
  • noun
  • Something that is of the lowest or smallest degree

sequel

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US / 'si:kwəl /

UK / ˈsikwəl /

B2
  • noun
  • Story, movie etc. that follows another similar one

void

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US / vɔɪd /

UK / vɔɪd /

B2
  • noun
  • Empty feeling because nothing interests you
  • Empty space; empty place
  • verb
  • To remove legal force or obligation

right

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US / raɪt /

UK / raɪt /

A1
  • adjecitve
  • Correct or true
  • The south side of you looking at the rising sun
  • adverb
  • Exactly in a place or time
  • Being appropriate for a particular event
  • In a straight or direct manner
  • noun
  • Something you are legally or morally allowed to do
  • Ideal of what is just and good
  • Political view based on conservatism
  • verb
  • To fix something previously wrong or unjust
  • To make upright, as a boat that has turned over

dead

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US / ded /

UK / dɛd /

A1
  • adjecitve
  • Not alive
  • Being bored or not interested
  • Unable to operate because electricity etc. ran out
  • Being unable to feel, physically or emotionally
  • adverb
  • Completely; absolutely

get

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US / ɡet /

UK / ɡɛt /

A1
  • verb
  • To become affected by illness or disease
  • To begin to feel or understand an emotion or idea
  • To send or bring someone or something home, etc.
  • To go somewhere to obtain something
  • To (cause to) do a particular thing
  • To obtain, receive or be given something
  • To currently have
  • To prepare for use
  • To understand something being said or read

first

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US / fɜ:st /

UK / fɚst /

A1
  • adjecitve
  • 1st; Coming before all others in time or place
  • noun
  • Something that has not happened before
  • Position of the winner of a competition

hard

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US / hɑ:d /

UK / hɑː(r)d /

A1
  • adjecitve
  • Difficult to do; difficult to understand
  • (Of facts) not able to be misunderstood; clear
  • (Of alcohol) strong
  • Involving or requiring lots of work, effort, care
  • Being full of pain, trouble, and problems
  • Strong
  • (Of edge) clear; sharp
  • Difficult to bend, break or cut; solid
  • adverb
  • With lots of force, power, or impact

particularly

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US / pəˈtikjuləli /

UK / pɚˈtɪkjələli, pəˈtɪk- /

A2
  • adverb
  • Specially; more than others

rename

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US / ˌri:ˈneɪm /

UK / ˌriːˈneɪm /

B1
  • verb
  • To change the name of something or someone

argue

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US / ˈɑ:gju: /

UK / ˈɑ:rgju: /

A1
  • verb
  • To fight or disagree over something
  • To state your reasons for or against an idea

cute

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US / kju:t /

UK / kjut /

B2
  • adjecitve
  • Attractive in a pretty or endearing way

happen

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US / 'hæpən /

UK / ˈhæpən /

A1
  • verb
  • To take place or occur

language

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US / ˈlæŋgwɪdʒ /

UK / ˈlæŋɡwɪdʒ /

A1
  • noun
  • Words or signs used to communicate messages

durable

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US / ˈdjʊərəbl /

UK / ˈdʊrəbəl, ˈdjʊr- /

B2
  • adjecitve
  • Able to stay in good condition for a long time

each

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US / i:tʃ /

UK / itʃ /

A1
  • determiner
  • Every one of two or more things
  • pronoun
  • Per one person or thing

apple

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US / ˈæpl /

UK / ˈæpəl /

A1
  • noun
  • Hard round red or green fruit with a white center

enough

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US / ɪˈnʌf /

UK / ɪˈnʌf /

A1
  • adjecitve
  • Sufficient to answer the need
  • adverb
  • To a satisfactory degree
  • pronoun
  • Equal to what is needed; as much as required
  • Adequate number or amount

mean

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US / mi:n /

UK / min /

A1
  • adjecitve
  • Being good at
  • Nasty; unkind
  • Not liking to spend money; cheap; stingy
  • noun
  • Average of a set of numbers
  • verb
  • To express a particular idea or thought
  • To intend to do something in particular
  • To have a particular meaning or value

suddenly

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US / ˈsʌdənli /

UK / ˈsʌdn:lɪ /

A1
  • adverb
  • In an unexpected or very quick manner

total

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US / ˈtəʊtl /

UK / ˈtoʊtl /

A1
  • adjecitve
  • Complete
  • noun
  • Whole number or amount of something
  • verb
  • To damage a car beyond repair

watch

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US / wɒtʃ /

UK / wɑtʃ /

A1
  • noun
  • Period of time someone is responsible for guarding
  • Device you wear on your wrist that shows the time
  • Official warning statement, e.g. of bad weather
  • verb
  • To keep in check, manage, or control something
  • To look at something for entertainment, e.g. TV
  • To guard a place or people; protect child, etc.
  • To look at carefully to work out what is happening
  • To protect and care for someone or something

require

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US / rɪ'kwaɪə(r) /

UK / rɪˈkwaɪr /

A2
  • verb
  • To demand that someone does something
  • To need to do something, to make it necessary

expect

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US / ɪk'spekt /

UK / ɪkˈspɛkt /

A1
  • verb
  • To believe something is probably going to happen

seven

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US / ˈsevn /

UK / ˈsɛvən /

A1
  • number
  • Number 7

spec

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US / spek /

UK / spɛk /

B1
  • noun
  • Detailed description of design criteria

video

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US / 'vɪdɪəʊ /

UK / ˈvɪdiˌo /

A2
  • adjecitve
  • Of a moving film, with sound
  • noun
  • Recording capturing action with sound
  • verb
  • To make a moving film of, with sound

now

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US / naʊ /

UK / naʊ /

A1
  • adverb
  • At the present time or moment
  • Right away or in the next possible moment
  • Used to refer to something that just happened
  • Time between the present and a moment in the past
  • conjunction
  • Resulting from or because of something

survey

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US / 'sɜ:veɪ /

UK / ˈsɜː(r)veɪ /

A2
  • noun
  • Broad view or general description of something
  • Act of measuring land or property to make a map
  • Set of questions used to ask people about a topic
  • verb
  • To offer a broad view or general description
  • To measure an area of land to make a map of it
  • To ask people a question about a particular topic

lineup

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US / 'laɪnʌp /

UK / 'laɪnˌʌp /

C2
  • noun
  • People arranged by police for identification

same

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US / seɪm /

UK / sem /

A1
  • adjecitve
  • Being equal in quality and amount
  • Identical; not different
  • Not changing; constant

smooth

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US / smu:ð /

UK / smuð /

A2
  • adjecitve
  • Moving without stops and starts
  • Pleasant and flat to touch, not rough
  • Being free from problems or difficulties
  • verb
  • To make something rough feel flat, e.g. by ironing
  • To spread a substance over a surface

reviewer

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US / rɪˈvju:ə(r) /

UK / rɪˈvjuɚ /

A2
  • noun
  • One writing their opinion of plays, books etc.

development

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US / dɪ'veləpmənt /

UK / dɪˈvɛləpmənt /

A2
  • noun
  • Act or process of growing bigger or more advanced
  • A new event related to a previous event

fix

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US / fɪks /

UK / fɪks /

A2
  • noun
  • Answer to a problem
  • verb
  • To arrange or prepare something
  • To attach something so it will not move or change
  • To dishonestly arrange the result of a game
  • To make an animal unable to produce young
  • To make something whole or able to work again

not

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US / nɒt /

UK / nɑt /

A1
  • adverb
  • Word indicating the negative
  • (Used to form the negative of verbs)

quite

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US / kwaɪt /

UK / kwaɪt /

A1
  • adverb
  • Not very; fairly
  • Very; In a complete or total manner

size

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US / saɪz /

UK / saɪz /

A1
  • noun
  • How big or small a thing is
  • Standard measurements for clothing, shoes
  • verb
  • To make something to fit a particular measurement
  • To organize or group from small to large

moral

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US / ˈmɒrəl /

UK / ˈmɔrəl, ˈmɑr- /

A2
  • adjecitve
  • In a way considered proper and good by most people
  • noun
  • In a way considered proper and good by most people
  • Lesson learned from a story or experience

seriously

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US / ˈsɪəriəsli /

UK / ˈsɪriəsli /

B1
  • adverb
  • Involving or requiring great thought or study

usb

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US / /

UK / /

A1
  • abbreviation
  • Universal serial bus, a standardized technology for attaching peripheral devices to a computer.

business

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US / ˈbɪznəs /

UK / ˈbɪznɪs /

A1
  • noun
  • A company formed for making profit
  • Matter that has to be dealt with; task; situation
  • Activity of working to make a profit

scale

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US / skeɪl /

UK / skel /

A2
  • noun
  • Size, level, or amount when compared
  • Small hard plates that cover the body of fish
  • Device that is used to weigh a person or thing
  • Range of numbers from the lowest to the highest
  • Dimensions or size of something
  • verb
  • To change the size of but keep the proportions
  • To climb something large (e.g. a mountain)
  • To remove the scales of a fish

rog

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US / rɑg /

UK / /

A1

apply

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US / ə'plaɪ /

UK / əˈplaɪ /

A1
  • verb
  • To spread a substance or liquid over a surface
  • To commit your time and effort to doing something
  • To make something useful in a certain situation
  • To be relevant for a situation
  • To ask formally for (job, permission etc.)

but

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US / bət /

UK / bʌt,bət /

A1
  • conjunction
  • Used before you say something different, opposite

good

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US / ɡʊd /

UK / ɡʊd /

A1
  • adjecitve
  • Proper, appropriate or right
  • (Of an amount) enough; plenty
  • Excellent; high quality
  • Acting well or properly; of moral character
  • In a positive or happy emotional state
  • noun
  • Advantage or benefit

give

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US / ɡɪv /

UK / ɡɪv /

A1
  • noun
  • Degree of flexibility in something, a material
  • verb
  • To hand over or present something to someone
  • To cause someone to have or experience something

life

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US / laɪf /

UK / laɪf /

A1
  • noun
  • All the living things e.g. animals, plants, humans
  • Period of time things live, from birth to death

reachable

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US / ˈri:tʃəbl /

UK / 'ritʃəbl /

A1
  • adjective
  • Able to be reached; accessible or achievable.

single

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US / 'sɪŋɡl /

UK / ˈsɪŋɡəl /

A1
  • adjecitve
  • Being one only, without others
  • Only; merely
  • Not married or in a relationship
  • noun
  • One run in cricket or a hit baseball
  • An individual song from a CD or album
  • Person who is not married or in a relationship

technically

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US / ˈteknɪkli /

UK / ˈtɛknɪkl:ɪ /

A2
  • adverb
  • In an exact and particular manner

telephoto

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US / 'telɪ'fəʊtəʊ /

UK / 'telɪˌfoʊtoʊ /

C2
  • noun
  • Photograph made with a telephoto lens

research

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US / rɪ'sɜ:tʃ /

UK / rɪˈsɚtʃ, ˈriˌsɚtʃ /

A2
  • noun
  • Study done to discover new ideas and facts
  • Work done to find or discover knowledge
  • verb
  • To study in order to discover new ideas and facts

really

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US / ˈri:əli /

UK / ˈriəˌli, ˈrili /

A1
  • adverb
  • Used to stress something that is said; definitely
  • In a true or accurate manner
  • Very

study

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US / 'stʌdɪ /

UK / ˈstʌdi /

A1
  • noun
  • Room that a person studies or reads in
  • Piece of research
  • Topic or subject you research or learn about
  • verb
  • To focus on learning something usually at school

stock

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US / stɒk /

UK / stɑk /

B2
  • adjecitve
  • (E.g. of a response) standard; usual; not original
  • noun
  • Animals such as cattle kept for breeding
  • Tasty liquid added to stews, soups etc.
  • Merchandise; goods kept by a business for sale
  • Piece of a business, bought in the form of shares
  • verb
  • To keep some of, as items for sale

would

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US / wʊd /

UK / wʊd /

A1
  • other
  • Used to indicate something imagined
  • Used to ask or request something politely
  • Verb used to indicate possibility, request etc.
  • Used to indicate a preference
  • Used to indicate a reaction
  • Indicates something that occurred repeatedly
  • Used to indicate willingness or ability to do

always

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US / 'ɔ:lweɪz /

UK / ˈɔlwez,-wɪz,-wiz /

A1
  • adverb
  • For a very long time
  • At all times; in every situation
  • For ever

already

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US / ɔ:lˈredi /

UK / ɔlˈrɛdi /

A1
  • adverb
  • Having happened or been done before this time

cook

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US / kʊk /

UK / kʊk /

A1
  • noun
  • A person who prepares food
  • Person's name
  • verb
  • To heat food until it is ready to eat

guess

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US / ɡes /

UK / ɡɛs /

A1
  • noun
  • Answer given when you don't know if it is correct
  • verb
  • To give an answer without knowing if it is correct

many

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US / 'menɪ /

UK / ˈmɛni /

A1
  • determiner
  • Used to refer a large number of things

will

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US / wɪl /

UK / wɪl /

A1
  • noun
  • Desire or choice of someone
  • Document saying who gets your money when you die
  • Strong desire to do something; determination
  • Desire to do something; strong wish to do
  • other
  • Used with verbs to express the future
  • verb
  • To leave property to someone after your death
  • To use mental effort to make something happen
  • Am (is, are) likely to do
  • To influence someone to do something
  • To make something happen by strongly wanting it

day

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US / deɪ /

UK / de /

A1
  • noun
  • A period of 24 hours beginning at midnight
  • The period of time when it is light outside
  • Person's name

certain

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US / ˈsə:tn /

UK / ˈsɚtn /

A1
  • adjecitve
  • Definite, fixed
  • Referring to an unspecified amount or quantity
  • Being sure about something; without doubt

ever

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US / 'evə(r) /

UK / ˈɛvɚ /

A1
  • adverb
  • At any time; at all times in the future

dramatically

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US / drə'mætɪklɪ /

UK / drəˈmætɪkl:ɪ /

B1
  • adverb
  • In a sudden or extreme manner

point

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US / pɔɪnt /

UK / pɔɪnt /

A1
  • noun
  • An item to be discussed
  • Small spot or dot
  • Fact or detail
  • Feature of something
  • The size of the text on a page or screen
  • A certain time or stage in a process
  • Certain position in time or space
  • Idea or fact you try to convince people about
  • Measurement of scores in a game, sport
  • Sharp end of something, e.g. a pen or pin
  • verb
  • To face a certain direction, e.g. north
  • To indicate something with your finger to others

sure

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US / ʃʊə(r) /

UK / ʃʊr /

A1
  • adjecitve
  • Having no doubts about something
  • Have confidence in your own words or actions
  • Firmly established or held; being firm or stable
  • Being correct or true
  • adverb
  • What you say to agree willingly

third

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US / θɜ:d /

UK / θɜ:rd /

A1
  • adjecitve
  • 3rd: Number after second

exactly

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US / ɪgˈzæktli /

UK / ɪɡˈzæktli /

A1
  • adverb
  • No more and no less than; precisely

countless

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US / ˈkaʊntləs /

UK / ˈkaʊntlɪs /

B1
  • adjecitve
  • Being too many to be numbered or imagined

should

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US / ʃʊd /

UK / ʃʊd /

A1
  • other
  • Used to indicate what is proper or reasonable

sort

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US / sɔ:t /

UK / sɔrt /

A1
  • noun
  • Group or class of similar things or people
  • verb
  • To organize things by putting them into groups
  • To deal with things in an organized way

discount

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US / ˈdɪskaʊnt /

UK / ˈdɪsˌkaʊnt /

A2
  • noun
  • A decrease in the price of something
  • verb
  • To consider to be not important or not true
  • To decrease the price of something
  • To refuse to accept an idea, suggestion as valid

here

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US / hɪə(r) /

UK / hɪr /

A1
  • adverb
  • In this place; at this location, position or time

lose

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US / lu:z /

UK / luz /

A1
  • verb
  • To be unable to keep in check or control something
  • To decrease in value or quantity (e.g. weight)
  • To stop having certain qualities or abilities
  • To stop having or being entitled to
  • To fail to win something that is being contested
  • To be unable to find something you once had
  • To be dependent on someone (used with 'not')

new

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US / nju: /

UK / nu, nju /

A1
  • adjecitve
  • Not old, recently born, built or made
  • Being or doing something for the first time
  • Not felt, seen or known previously
  • Having been recently bought or obtained

performance

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US / pə'fɔ:məns /

UK / pɚˈfɔrməns /

A2
  • noun
  • Act of doing something
  • Activity done to entertain an audience

production

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US / prəˈdʌkʃn /

UK / prəˈdʌkʃən, pro- /

A2
  • noun
  • Process of producing or growing food naturally
  • Process of making something on a large scale
  • Process of making a movie or TV show

small

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US / smɔ:l /

UK / smɔl /

A1
  • adjecitve
  • Little in size; not big
  • (Of letters) not written in capital letters
  • Being insignificant or minor
  • (Of a business) with few people or things; local
  • (Of voice) being soft and quiet
  • (Of a child) being young

supply

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US / sə'plaɪ /

UK / səˈplaɪ /

A2
  • noun
  • Availability of products and services for use
  • Specific things needed to perform a certain task
  • verb
  • To give or sell goods to others for their use

try

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US / traɪ /

UK / traɪ /

A1
  • noun
  • Act of putting the ball over the rugby goal line
  • verb
  • To make an effort, to attempt to do something
  • To examine someone or something in a court of law
  • To test to see if it is good or you like it
  • To make a person go through hardship; test
  • To examine something to see if it works

blend

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US / blend /

UK / blɛnd /

B1
  • noun
  • Product known for mixing ingredients
  • verb
  • To combine different elements or substances
  • To mix ingredients when cooking
  • To mix things in an effective or pleasing way

popular

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US / ˈpɒpjələ(r) /

UK / ˈpɑ:pjələ(r) /

A1
  • adjecitve
  • Liked or enjoyed by many people

perfectly

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US / ˈpɜ:fɪktli /

UK / ˈpəfɪktli /

A2
  • adverb
  • In a faultless manner; without mistakes

someone

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US / ˈsʌmwʌn /

UK / ˈsʌmˌwʌn, -wən /

A1
  • pronoun
  • Person who is not known or named

story

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US / 'stɔ:rɪ /

UK / ˈstɔri, ˈstori /

A1
  • noun
  • One of many floors or levels in a building
  • Account or description of how something happened

true

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US / tru: /

UK / tru: /

A1
  • adjecitve
  • Agreeing with the facts; not false; real or actual

feel

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US / fi:l /

UK / fil /

A1
  • verb
  • To be aware of or experience an emotion, sensation
  • To sense through direct contact; touch

knowledge

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US / ˈnɒlɪdʒ /

UK / ˈnɑlɪdʒ /

A1
  • noun
  • Information, understanding, or skill

plus

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US / plʌs /

UK / plʌs /

A2
  • noun
  • A benefit or advantage
  • preposition
  • In addition; add
  • In addition to; Indicates a number above
  • Having a value greater than zero

side

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US / saɪd /

UK / saɪd /

A1
  • adjecitve
  • In addition to the central or most important thing
  • Next to, or very close to, the right or left of
  • noun
  • Position or opinion that is opposite to another
  • Right or left part of a person's body
  • Feature of someone's personality
  • Straight edge of an object
  • One of two or more groups fighting each other
  • verb
  • To decide to agree with one point, not the other

slot

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US / slɒt /

UK / slɑ:t /

B1
  • noun
  • A long narrow opening to put a coin, etc. in
  • verb
  • To put something in a small narrow opening

too

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US / tu: /

UK / tu /

A1
  • adverb
  • In addition, also; with emphasis
  • Say that something is more than you want

corner

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US / 'kɔ:nə(r) /

UK / ˈkɔrnɚ /

A2
  • noun
  • Place where two lines, sides, corners etc. meet
  • Edges of something, e.g. eyes, boxing ring
  • verb
  • To force into a position impossible to escape from
  • To go around a bend in the road (often by driving)

four

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US / fɔ:(r) /

UK / fɔr, for /

A1
  • number
  • 4

lightweight

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US / ˈlaɪtweɪt /

UK / ˈlaɪtˌwet /

B1
  • adjecitve
  • Weighing less compared to a similar thing

probably

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US / ˈprɒbəbli /

UK / ˈprɑbəbli /

A1
  • adverb
  • That is likely to happen or be true

reinforce

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US / ˌri:ɪnˈfɔ:s /

UK / ˌri:ɪnˈfɔ:rs /

B2
  • verb
  • To send more troops/resources to support an army
  • To encourage or strengthen an idea or feeling
  • To strengthen a wall or building

actually

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US / ˈæktʃuəli /

UK / ˈæktʃuəli /

A1
  • adverb
  • Used to add new (often different) information

sell

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US / sel /

UK / sɛl /

A1
  • verb
  • To exchange something for money
  • To persuade people to do, like or agree
  • Subtitles section
  • You know, if you've been watching my videos, you've noticed a certain sentence that I've been saying for years.
  • I've been saying, small flagship phones are a rare breed.
  • And I said that countless times over the years, but today, that's no longer true.
  • That breed is now extinct.
  • RIP to the small flagship phone.
  • Okay, we don't even have to rewind that far to the days when phones were all smaller across the board.
  • But then really quickly, we shot up to four inch screens, then five inch screens were popular, then six inch flagships were everywhere.
  • We never quite got to seven inch phones being mainstream, but it seems like all of the biggest flagships now are teetering right around that.
  • But the funny part is, smartphone manufacturers have had the same realization
  • over and over again, which is that, oh, smartphone screens are getting bigger.
  • And so there's room for the smaller alternative phone to slot in underneath that.
  • So like I just reviewed every single Samsung Galaxy S ever.
  • The year that they started to get really big, they of course also introduced a Galaxy S mini.
  • It's the most Samsung thing ever.
  • But guess what?
  • Now that's dead.
  • Same thing from Apple.
  • We finally got huge iPhones.
  • And then sure enough, we got an iPhone mini for two years.
  • But now that's dead too.
  • And this kept happening and happening all over the place until there was basically just one good small flagship phone left.
  • The Asus Zenfone.
  • the rare breed.
  • you know, the back material being a little less durable and it didn't have wireless charging.
  • So then in the year of the year, they came out with a sequel, the Zenfone X, and that took a good thing and basically perfected it.
  • They fixed the back material, they gave it wireless charging, they upgraded it to the latest flagship chips, they didn't lose anything, nothing went wrong.
  • It was just the singular, excellent flagship phone with a less than six inch screen in the year of the year.
  • So now it's the year of the year,
  • And the new Zenfone is a gigantic, six point eight inch ultrafone.
  • Now, honestly, we probably should have seen this coming, right?
  • When has a small flagship ever lasted more than a year or two, right?
  • But it just, I don't know, it hits a little harder when this was the last small one.
  • Like here, here's something to think about, right?
  • I think Apple is, you could argue, one of the best supply chain companies in the world.
  • That's how they built their business.
  • That's how Tim Cook took the stock price from here to here.
  • That's what they do.
  • Tim Cook is the supply chain guy.
  • So every time they come out with a new product or a range of products, they have to do the supply chain thing and figure out exactly how many they need to produce.
  • So they have these complex studies and their ways of estimating how many they think will be sold of every single SKU.
  • And then that's how many they need to make.
  • Not too many, just the perfect amount.
  • Perfect inventory management.
  • That's the supply chain thing.
  • That's Tim Cook's thing.
  • So in the first time, Apple decided to release a new lineup of four new iPhones.
  • It was iPhone XII, iPhone XII Pro, the XII Pro Max, and the XII Mini.
  • Of course, the XII and the XII Pro are the same size right in the middle, this nice little sweet spot of the lineup, and the XII Pro Max just being this absolute maxed out, biggest screen, biggest price.
  • But then the cheapest, most pocketable new iPhone in the lineup is this cute new little mini phone.
  • Now, Apple, Tim Cook, all the supply chain knowledge and the studies they've put in, they already know small phones don't sell particularly well.
  • So they make all of their changes and line up how many of each they're going to produce.
  • And then they send it.
  • They send it all into production.
  • And you know, reviews, honestly, for the most part, were super positive across the board.
  • People love the mini phone.
  • Yes, the battery life is weaker on the smaller phone, but to put a flagship shape and a flagship chip and a flagship camera in a mini phone, it's just such a rare thing.
  • So it was extremely well received.
  • Tech reviewers love it.
  • Real users are loving it.
  • YouTube videos are loving on the thing.
  • And the mini iPhone,
  • still sold dramatically less than what Apple had prepared for it to.
  • There are some surveys that have the mini iPhone at like, five percent of the total sales of the entire new iPhone XII lineup, sometimes even less.
  • I mean, it was really, really unpopular in the grand scheme of things to actually buy an iPhone XII mini.
  • So suddenly it went from being the darling of the lineup to the least successful new iPhone of all time.
  • And the headlines were all over this and sort of wondering if they would even try this again.
  • And they did for one more year.
  • They did an iPhone thirteen mini.
  • It did even worse than the twelve mini.
  • And then it was quietly discontinued.
  • And guess what was in its place?
  • a brand new plus sized iPhone, because of course.
  • So the moral of the story is the mini iPhone experiment reinforced what we already knew, which is not enough people actually buy small phones to be worth it for a company, even of Apple size to put in all the research and development to keep making these things.
  • Like some people think, oh, this thing is getting positive reviews.
  • So it must be a success.
  • Not always true.
  • And also the counter.
  • If things are getting negative reviews from YouTubers, that must be why it died.
  • Also not always true.
  • So now here we go with the Zenfone.
  • Now here's the thing, not to discount the Zenfone XI Ultra, it's actually a really good phone.
  • In fact, it's a perfectly fine, large flagship phone.
  • It brings all the good things about Zenfone X to a bigger scale, bigger battery, awesome battery life, the latest chips and specs again, lightweight software and smooth performance, rock solid cameras.
  • It actually added a third telephoto camera.
  • So it's all here.
  • It just loses the biggest thing, or I guess the smallest thing, that really made it different.
  • Just the fact that it was actually small and reachable from corner to corner and didn't require huge pockets or huge hands to comfortably daily it.
  • All of that is gone.
  • And now it's just like a ROG phone minus the gamer stuff.
  • Actually, seriously, that's basically what it is.
  • This is the new Zenfone next to the new ROG phone.
  • If you take away the screen on the back, the one hundred sixty five hertz display, the side USB C port, the shoulder triggers, honestly, it's basically the same phone.
  • So this Zenfone just feels like it's blending into the sea of other giant phones.
  • If I was guessing,
  • Zenfone nine and Zenfone ten, despite how much we love them, didn't sell very well.
  • And so they moved on kind of the same way that iPhone twelve mini and thirteen mini didn't sell particularly well.
  • The last part of that equation, the fun fact is even today, the most popular new iPhone is still the pro and pro max, the super high end biggest phone.
  • And so what did Asus do?
  • They made a super high end
  • big phone.
  • Now to be perfectly super clear, Asus technically hasn't confirmed that they're not going to make a regular Zenfone Eleven, but the body language suggests that this is the only one.
  • They just sort of rename it the way Apple just stopped making the Mini and started making a Plus.
  • We just assume the Mini's gone.
  • So there's no solution to this.
  • It's right in line with
  • the enthusiast phone dilemma.
  • Whenever a phone manufacturer comes along and starts making an enthusiast phone, it gathers a really, really hot audience for that specific device, but it's small.
  • And so when they end up trying to branch out and make it more successful, they lose the core fans.
  • And I don't know if Zenfone is going to lose the core fans, but people who liked it for being small certainly aren't going to like this one anymore.
  • And this even applies to budget phones too.
  • You know, small budget phones are getting bigger.
  • Pixel seven A is a six point one inch phone.
  • The nothing phone two A that just came out is literally an ultra size phone.
  • And rumors of the next iPhone SE also point to that being not small.
  • So the void is now open.
  • You know, someone might come along and make another small flagship phone to briefly fill that void, but don't expect it to last too long.
  • RIP the small flagship phone.