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There's a 50-50 chance Twitter is going to declare bankruptcy: Portfolio Manager

Video vocabulary

great

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US / ɡreɪt /

UK / ɡret /

A1
  • adjecitve
  • Very large in size
  • Very important
  • Very good; fantastic; wonderful
  • adverb
  • Very good; better than before
  • noun
  • Successful and well-admired person

like

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US / laɪk /

UK / laɪk /

A1
  • adjecitve
  • Being equal in status or kind to something else
  • Similar; the same
  • adverb
  • For example
  • preposition
  • Used as a filler; used to ad emphasis
  • In a way similar to the way something is done
  • Such as; for example
  • verb
  • To want to
  • To find something pleasing; to prefer something

rival

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US / 'raɪvl /

UK / 'raɪvl /

A2
  • verb
  • To be nearly as good as others in quality, skill
  • To be in opposition often as competitors
  • adjecitve
  • Matching the quality, skill, et. of others
  • Opposing; being the team you compete against
  • noun
  • Someone you are competing against/trying to beat

nothing

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US / 'nʌθɪŋ /

UK / ˈnʌθɪŋ /

A1
  • noun
  • Item of little or no value, importance, interest
  • Number or value of zero
  • pronoun
  • Not anything, not a single thing

bankruptcy

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US / ˈbæŋkrʌptsi /

UK / ˈbæŋkrʌptsi /

B2
  • noun
  • State of having no money and unable to pay debts

emerge

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US / ɪ'mɜ:dʒ /

UK / ɪˈmɚdʒ /

A2
  • verb
  • To rise or appear out of some background

dynamic

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US / daɪˈnæmɪk /

UK / daiˈnæmik /

B1
  • adjecitve
  • Always active or energetic; getting things done

undo

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US / ʌnˈdu: /

UK / ʌnˈdu /

A2
  • verb
  • To open, untie or loosen something

disappointing

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US / ˌdɪsəˈpɔɪntɪŋ /

UK / ˌdɪsəˈpɔɪntɪŋ /

B1
  • adjecitve
  • Feeling you did not meet expectations
  • verb
  • To not meet the expectations of others or yourself

week

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US / wi:k /

UK / wik /

A1
  • noun
  • Period of seven days from Sunday to Saturday

yeah

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US / jeə /

UK / ˈjɛə, ˈjæə, jɛ- /

A1
  • exclamation
  • Another way of saying 'yes'

index

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US / ˈɪndeks /

UK / ˈɪnˌdɛks /

A2
  • noun
  • Number showing how prices, wages changed over time
  • Written or printed (usually alphabetical) list
  • verb
  • To adjust a value/wages as other things change
  • To make a list of things in alphabetical order

down

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US / daʊn /

UK / daʊn /

A1
  • adjecitve
  • Being sad, sick, or unhappy
  • Not operating, working, or functioning as expected
  • adverb
  • In a sitting or lying position
  • Towards or on the ground, floor, or bottom
  • Written or copied onto a piece of paper or book
  • noun
  • A period of play in American Football
  • The soft, smooth hairs that cover a bird's body
  • preposition
  • Along something's path, course, or direction
  • Going from a higher position to a lower position
  • verb
  • To eat or drink very quickly and without stopping

conservative

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US / kənˈsɜ:vətɪv /

UK / kənˈsɚvətɪv /

B1
  • adjecitve
  • (Of an estimate, price) set fairly low
  • Resistant to change
  • noun
  • Person with traditional ideas; doesn't like change

jump

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US / dʒʌmp /

UK / dʒʌmp /

A1
  • noun
  • Large sudden increase
  • An act of springing into the air
  • Bar or other thing that is jumped over
  • A sudden movement due to surprise
  • verb
  • To attack someone suddenly
  • To push your body into the air with your legs
  • To suddenly decide to do something
  • To make a sudden movement due to surprise

own

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US / əʊn /

UK / on /

A1
  • adjecitve
  • Belong to oneself
  • determiner
  • Yours, his, hers, etc.; not belonging to another
  • pronoun
  • (Something) belong to myself
  • verb
  • To have something as your property

sit

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US / sɪt /

UK / sɪt /

A1
  • verb
  • To take an exam
  • To be in a resting position on a chair
  • To provide seating for people
  • To remain in a still position while being painted

reaction

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US / rɪ'ækʃn /

UK / riˈækʃən /

A2
  • noun
  • Bodily response to a drug or something eaten
  • Feeling or action in response to something

maybe

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US / ˈmeɪbi /

UK / ˈmebi /

A1
  • adverb
  • Possibly but not certainly; perhaps

but

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US / bət /

UK / bʌt,bət /

A1
  • conjunction
  • Used before you say something different, opposite

subscriber

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US / səbˈskraɪbə(r) /

UK / səbˈskraɪbər /

B1
  • noun
  • Person who pays a (monthly) fee to get a service

portfolio

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US / pɔ:t'fəʊlɪəʊ /

UK / pɔrtˈfoliˌo, port- /

B1
  • noun
  • A list of the financial assets held by someone
  • List of work submitted to a teacher/for approval

research

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US / rɪ'sɜ:tʃ /

UK / rɪˈsɚtʃ, ˈriˌsɚtʃ /

A2
  • noun
  • Study done to discover new ideas and facts
  • Work done to find or discover knowledge
  • verb
  • To study in order to discover new ideas and facts

seven

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US / ˈsevn /

UK / ˈsɛvən /

A1
  • number
  • Number 7

not

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US / nɒt /

UK / nɑt /

A1
  • adverb
  • Word indicating the negative
  • (Used to form the negative of verbs)

have

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US / həv /

UK / hæv /

A1
  • verb
  • To drink, smoke, eat or use something
  • To experience the effects of something
  • To organize an event, or join in an activity
  • To own, possess, or hold something
  • To cause to happen or produce a particular effect

almost

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US / 'ɔ:lməʊst /

UK / ˈɔlˌmost, ɔlˈmost /

A1
  • adverb
  • Only a little less than, nearly, not quite

fantastic

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US / fænˈtæstɪk /

UK / fænˈtæstɪk /

A2
  • adjecitve
  • Strange or unusual in design or appearance
  • Very large, fast or great
  • Hard to believe; amazing

community

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US / kə'mju:nətɪ /

UK / kəˈmjunɪti /

A2
  • noun
  • Group of people who share a common idea or area

headline

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US / ˈhedlaɪn /

UK / ˈhedlaɪn /

B2
  • noun
  • Title summarizing a news story
  • verb
  • To be the main performer at a show

twitter

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US / ˈtwɪtə(r) /

UK / ˈtwɪtɚ /

C2
  • noun
  • An online messaging system
  • verb
  • To make small chattering sounds, like some birds

datum

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US / ˈdeɪtəm /

UK / ˈdetəm, ˈdætəm, ˈdɑtəm /

B1
  • noun
  • Item of factual information

fundamental

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US / ˌfʌndəˈmentl /

UK / ˌfʌndəˈmɛntl /

A2
  • adjecitve
  • Forming a necessary part, base, or core
  • noun
  • A basic part of something
  • (Music) the lowest note in a harmony

mark

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US / mɑ:k /

UK / mɑrk /

A2
  • noun
  • Person's name
  • A dirty spot or line on something
  • Grade or score given for homework
  • Line or symbol made when writing
  • Particular point on a scale of measurement
  • Grade, such as a student receives in school
  • Stain or spot on something
  • Sign or symbol of a quality of feeling
  • Written sign or symbol
  • verb
  • To put a dirty spot or line on something
  • To give a grade for homework
  • To indicate something with a sign or symbol
  • To make or leave a visible sign of (path, etc.)
  • (Animals) to go to the toilet to show your area
  • To write or draw a line on something

part

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US / pɑ:t /

UK / pɑ:rt /

A1
  • adjecitve
  • To some degree; half; not fully
  • noun
  • Division of a book
  • Ratio of something, e.g. 3 of gin, 1 of tonic
  • A line in a person's hair, made with a comb
  • Character an actor plays on stage, movie, or TV
  • Some, but not all of a specific thing
  • Role in causing something to happen
  • verb
  • To make a line in a person's hair, by using a comb
  • To move two things apart creating a space
  • To leave someone, or to break off a relationship

chapter

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US / ˈtʃæptə(r) /

UK / ˈtʃæptɚ /

A1
  • noun
  • Small local group forming part of a larger one
  • One of the main sections of a book
  • Period or time in your life, e.g. your childhood

could

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US / kəd /

UK / kʊd /

A1
  • other
  • Past form of 'can' to mean have ability
  • Used to ask for something politely, or to offer

next

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US / nekst /

UK / nɛkst /

A1
  • adverb
  • The one that follows another in time or order
  • At a time or place directly after the present one
  • noun
  • The one that follows after
  • adjecitve
  • Immediately after the previous one
  • First occurrence after the present one

away

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US / ə'weɪ /

UK / əˈwe /

A1
  • adjecitve
  • Not present
  • adverb
  • Disappear completely
  • Doing something with a lot of energy
  • Not here; far from here; in a different direction
  • To a different area, location

gosh

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US / gɔʃ /

UK / ɡɑʃ /

C2
  • exclamation
  • Expression showing surprise

with

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US / wɪð /

UK / wɪð, wɪθ /

A1
  • preposition
  • As an employee of a certain company
  • Against something or someone
  • By using something as a means
  • Due to; because of
  • Including
  • Possessing as a feature
  • Related to
  • (Of the manner/attitude by which you do something)
  • Used to express that people or things are together

manage

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US / ˈmænɪdʒ /

UK / ˈmænɪdʒ /

A1
  • verb
  • To survive hardships and difficulties; to cope
  • To run or operate a business by directing others

pivot

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US / 'pɪvət /

UK / ˈpɪvət /

B2
  • noun
  • Point on which something turns or balances
  • verb
  • To turn or balance on a center point

tech

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US / tek /

UK / tɛk /

A2
  • noun
  • Shortened form of 'technology' or 'technician'

end

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US / end /

UK / ɛnd /

A1
  • noun
  • The point where a process or activity stops
  • A point that marks the limit of something; finish
  • Goal or desired result
  • The tip, edge or limit of something
  • verb
  • To be the last part of something

last

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US / lɑ:st /

UK / læst /

A1
  • adjecitve
  • Most recent; the latest
  • The one before
  • adverb
  • Final; with nothing following; after all others
  • Most recent; the latest
  • determiner
  • The one at the end
  • verb
  • To remain or continue for a certain period of time

mind

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US / maɪnd /

UK / maɪnd /

A1
  • noun
  • One's opinion or way of thinking about something
  • Part of humans that allows us to think or feel
  • verb
  • To be bothered or upset by something
  • To take care of someone e.g. as a bodyguard

negative

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US / 'neɡətɪv /

UK / ˈnɛɡətɪv /

A2
  • adjecitve
  • Being harmful, unwanted or unhelpful
  • In mathematics, being less than zero
  • Focusing on the bad aspects; pessimistic
  • noun
  • The opposite to a positive electrical charge
  • In grammar, containing words such as 'no' or 'not'
  • Reply to a question or statement that means 'no'
  • Image on camera film used to make a photo

buyout

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US / ˈbaɪaʊt /

UK / ˈbaɪˌaʊt /

C1
  • noun
  • Acquisition of a company by purchasing its stock

incrementally

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US / /

UK / /

B2
  • adverb
  • The process of increasing in number, size, quantity, or extent

pricing

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US / ˈpraɪsɪŋ /

UK / ˈpraɪsɪŋ /

A1
  • verb
  • To determine or set the cost of something

pack

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US / pæk /

UK / pæk /

A1
  • noun
  • Bag carried on the back of donkey, etc.
  • Group of people, animals, or objects
  • verb
  • To put things in a suitcase to go on a trip
  • To crowd a place with a large amount of things
  • To put something into a container to store it

expect

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US / ɪk'spekt /

UK / ɪkˈspɛkt /

A1
  • verb
  • To believe something is probably going to happen

suite

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US / swi:t /

UK / swit /

B2
  • noun
  • Group of several shorter pieces of music
  • Set of rooms used for a particular purpose
  • A set of matching chairs and sofa

achieve

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US / ə'tʃi:v /

UK / əˈtʃiv /

A2
  • verb
  • To succeed in doing good, usually by working hard

cloud

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US / klaʊd /

UK / klaʊd /

A1
  • noun
  • A mass of smoke or mist hanging in the air
  • verb
  • To confuse the mind/judgment of a person
  • (Of the sky) to get darker and fill with clouds
  • To make (glass, etc.) difficult to see through
  • To make an activity less pleasant or enjoyable
  • (Of person's face, etc.) to show worry/anger

potentially

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US / pə'tenʃəlɪ /

UK / pəˈtɛnʃəlɪ /

B1
  • adverb
  • That could happen or become reality

decision

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US / dɪ'sɪʒn /

UK / dɪˈsɪʒən /

A1
  • noun
  • Choice made after thinking; final judgment
  • Ability to make quick and confident choices

magnificent

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US / mæɡ'nɪfɪsnt /

UK / mæɡˈnɪfɪsənt /

B1
  • adjecitve
  • Splendid; brilliant; extremely good

lineup

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US / 'laɪnʌp /

UK / 'laɪnˌʌp /

C2
  • noun
  • People arranged by police for identification

cash

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US / kæʃ /

UK / kæʃ /

A2
  • noun
  • Physical money (not credit card or digital)
  • verb
  • To sell or give something to get money

stock

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US / stɒk /

UK / stɑk /

B2
  • adjecitve
  • (E.g. of a response) standard; usual; not original
  • noun
  • Animals such as cattle kept for breeding
  • Tasty liquid added to stews, soups etc.
  • Merchandise; goods kept by a business for sale
  • Piece of a business, bought in the form of shares
  • verb
  • To keep some of, as items for sale

represent

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US / ˌreprɪ'zent /

UK / ˌrɛprɪˈzɛnt /

A2
  • verb
  • To depict art objects, figures, scenes; to portray
  • To show or describe something in a particular way
  • To act on behalf of others in government
  • To act or speak for another person or other people

deliver

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US / dɪ'lɪvə(r) /

UK / dɪˈlɪvɚ /

A2
  • verb
  • To give birth to a child; help a woman give birth
  • To save someone from a problem or crisis
  • To keep a promise; do what you say you would
  • To present something to a group, as a speech
  • To take something to a person or place

really

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US / ˈri:əli /

UK / ˈriəˌli, ˈrili /

A1
  • adverb
  • Used to stress something that is said; definitely
  • In a true or accurate manner
  • Very

now

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US / naʊ /

UK / naʊ /

A1
  • adverb
  • At the present time or moment
  • Right away or in the next possible moment
  • Used to refer to something that just happened
  • Time between the present and a moment in the past
  • conjunction
  • Resulting from or because of something

technically

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US / ˈteknɪkli /

UK / ˈtɛknɪkl:ɪ /

A2
  • adverb
  • In an exact and particular manner

facebook

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US / 'feɪsbʊk /

UK / 'feɪsbʊk /

A1
  • intransitive verb
  • Spend time using the social media application Facebook.

netflix

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US / /

UK / /

A1

corporates

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US / /

UK / /

B1
  • other
  • People who work in a corporation

neutral

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US / ˈnju:trəl /

UK / ˈnu:trəl /

B1
  • adjecitve
  • Something with pH value of 7
  • Having no positive or negative electrical charge
  • Not supporting either side in a war, etc.
  • Not taking either side in a debate; not involved
  • noun
  • Color that is dull and not bright, such as gray
  • The rest position for gears in a car or vehicle
  • Person/country not supporting a side in a war, etc.

would

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US / wʊd /

UK / wʊd /

A1
  • other
  • Used to indicate something imagined
  • Used to ask or request something politely
  • Verb used to indicate possibility, request etc.
  • Used to indicate a preference
  • Used to indicate a reaction
  • Indicates something that occurred repeatedly
  • Used to indicate willingness or ability to do

november

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US / nəʊˈvembə(r) /

UK / noˈvɛmbɚ /

A1
  • noun
  • 11th month of the year

our

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US / 'aʊə(r) /

UK / aʊr /

A1
  • determiner
  • Belonging to us

understand

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US / ˌʌndə'stænd /

UK / ˌʌndɚˈstænd /

A1
  • verb
  • To know the meaning of language, what someone says

good

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US / ɡʊd /

UK / ɡʊd /

A1
  • adjecitve
  • Proper, appropriate or right
  • (Of an amount) enough; plenty
  • Excellent; high quality
  • Acting well or properly; of moral character
  • In a positive or happy emotional state
  • noun
  • Advantage or benefit

cut

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US / kʌt /

UK / kʌt /

A1
  • noun
  • Act/instance of reducing the size or amount of
  • Small opening made using a sharp object, knife
  • A wound on someone's skin caused by a sharp object
  • verb
  • To reduce the size or amount of something
  • To use knife or scissors to divide, open surfaces

bound

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US / baʊnd /

UK / baʊnd /

A2
  • adjecitve
  • (Papers) being kept together or covered
  • Limited by a law, agreement, or contract
  • Forced to do something (through honor, duty, etc.)
  • Being closely connected to one or more people
  • noun
  • Held someone by contract or promise or law
  • verb
  • To cover a wound, as with a bandage
  • To put pages and a cover together to create a book
  • To be limited by a law, agreement, or contract
  • To join people who share something into a group
  • To wrap something with rope
  • To jump energetically
  • To form the physical limit where one area ends
  • To walk, run with long steps in an excited way

fantastically

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US / fæn'tæstɪklɪ /

UK / fæn'tæstɪklɪ /

B1
  • adverb
  • Exceedingly; extremely; hard to believe

concrete

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US / 'kɒŋkri:t /

UK / kɑnˈkrit, kɑŋ-, ˈkɑnˌkrit, ˈkɑŋ- /

B1
  • adjecitve
  • Concerning something that is physical or real
  • noun
  • Hard building material made of cement, sand, water
  • verb
  • To cover or make with a hard grey building material

can

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US / kæn /

UK / kən,kæn /

A1
  • noun
  • A metal container for storing food
  • other
  • Able to; have the skill to; have the time to
  • verb
  • To have permission to
  • To be possible to do
  • To preserve food by sealing it in a metal container

want

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US / wɔnt /

UK / wɑnt, wɔnt /

A1
  • noun
  • Something you desire or wish for
  • State or condition of poverty
  • verb
  • To desire or wish for something; hope for a thing

business

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US / ˈbɪznəs /

UK / ˈbɪznɪs /

A1
  • noun
  • A company formed for making profit
  • Matter that has to be dealt with; task; situation
  • Activity of working to make a profit

demonstrate

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US / 'demənstreɪt /

UK / ˈdɛmənˌstret /

A2
  • verb
  • To display a feeling or ability openly
  • To protest about something often as a group
  • To prove or make clear by reasoning or evidence
  • To show how something works (e.g. product)

whole

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US / həul /

UK / hol /

A1
  • adjecitve
  • Complete or full; all of
  • Being in a good condition
  • noun
  • Complete amount or sum; total

same

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US / seɪm /

UK / sem /

A1
  • adjecitve
  • Being equal in quality and amount
  • Identical; not different
  • Not changing; constant

already

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US / ɔ:lˈredi /

UK / ɔlˈrɛdi /

A1
  • adverb
  • Having happened or been done before this time

quarterly

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US / 'kwɔ:təlɪ /

UK / ˈkwɔrtəli /

A2
  • adjecitve
  • Made, done or occurring four times per year

enterprise

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US / ˈentəpraɪz /

UK / ˈentərpraɪz /

A2
  • noun
  • A business or organization
  • Task often considered difficult or challenging

should

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US / ʃʊd /

UK / ʃʊd /

A1
  • other
  • Used to indicate what is proper or reasonable

point

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US / pɔɪnt /

UK / pɔɪnt /

A1
  • noun
  • An item to be discussed
  • Small spot or dot
  • Fact or detail
  • Feature of something
  • The size of the text on a page or screen
  • A certain time or stage in a process
  • Certain position in time or space
  • Idea or fact you try to convince people about
  • Measurement of scores in a game, sport
  • Sharp end of something, e.g. a pen or pin
  • verb
  • To face a certain direction, e.g. north
  • To indicate something with your finger to others

tesla

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US / 'teslə /

UK / 'teslə /

A1
  • noun
  • Unit of magnetic flux density equal to one weber per square meter

calendar

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US / ˈkælɪndə(r) /

UK / ˈkæləndɚ /

B1
  • noun
  • A table showing the days, months and years

probably

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US / ˈprɒbəbli /

UK / ˈprɑbəbli /

A1
  • adverb
  • That is likely to happen or be true

discount

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US / ˈdɪskaʊnt /

UK / ˈdɪsˌkaʊnt /

A2
  • noun
  • A decrease in the price of something
  • verb
  • To consider to be not important or not true
  • To decrease the price of something
  • To refuse to accept an idea, suggestion as valid

flow

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US / fləʊ /

UK / flo /

A2
  • noun
  • Amount of something that moves through an area
  • verb
  • To move steadily and easily in a certain direction

continue

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US / kən'tɪnju: /

UK / kənˈtɪnju /

A1
  • verb
  • To do something without stopping, or after pausing
  • To start doing again after a break, pause, or stop

story

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US / 'stɔ:rɪ /

UK / ˈstɔri, ˈstori /

A1
  • noun
  • One of many floors or levels in a building
  • Account or description of how something happened

reason

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US / 'ri:zn /

UK / ˈrizən /

A1
  • noun
  • Ability to think about facts and form a judgment
  • Explanation for why something occurred or was done
  • verb
  • To think and make conclusions in a logical manner

discipline

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US / 'dɪsəplɪn /

UK / ˈdɪsəplɪn /

B1
  • noun
  • Instruction and practice to teach obedience
  • Particular field of study
  • Act of punishing a person for wrongdoing
  • verb
  • To control or train others by making them obey you
  • To punish a person for their wrongdoing

will

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US / wɪl /

UK / wɪl /

A1
  • noun
  • Desire or choice of someone
  • Document saying who gets your money when you die
  • Strong desire to do something; determination
  • Desire to do something; strong wish to do
  • other
  • Used with verbs to express the future
  • verb
  • To leave property to someone after your death
  • To use mental effort to make something happen
  • Am (is, are) likely to do
  • To influence someone to do something
  • To make something happen by strongly wanting it

debt

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US / det /

UK / dɛt /

A2
  • noun
  • Sum of money owed to someone that is not yet paid

allude

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US / əˈlu:d /

UK / əˈlud /

C1
  • verb
  • To refer to without mentioning it directly

declare

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US / dɪ'kleə(r) /

UK / dɪˈklɛr /

A2
  • verb
  • To make a statement in a strong and confident way
  • To show the cost of things purchased overseas
  • To say something in an official or sure way

ever

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US / 'evə(r) /

UK / ˈɛvɚ /

A1
  • adverb
  • At any time; at all times in the future

too

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US / tu: /

UK / tu /

A1
  • adverb
  • In addition, also; with emphasis
  • Say that something is more than you want

compute

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US / kəm'pju:t /

UK / kəmˈpjut /

A1
  • verb
  • To find out by calculating or estimating

shareholder

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US / ˈʃeəhəʊldə(r) /

UK / ˈʃerhoʊldə(r) /

C2
  • noun
  • Someone who holds shares of stock in a corporation

setup

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US / 'setʌp /

UK / ˈsɛtˌʌp /

B2
  • noun
  • Way something is organized or arranged

million

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US / ˈmɪljən /

UK / ˈmɪljən /

A1
  • number
  • 1,000,000

revenue

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US / 'revənju: /

UK / ˈrevənju /

A2
  • noun
  • Money that is made by or paid to a business
  • Money a government collects from its people

try

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US / traɪ /

UK / traɪ /

A1
  • noun
  • Act of putting the ball over the rugby goal line
  • verb
  • To make an effort, to attempt to do something
  • To examine someone or something in a court of law
  • To test to see if it is good or you like it
  • To make a person go through hardship; test
  • To examine something to see if it works

global

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US / ˈgləʊbl /

UK / ˈgloʊbl /

A2
  • adjecitve
  • Concerning, involving, affecting all of something
  • Of, affecting, or involving the entire world

performance

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US / pə'fɔ:məns /

UK / pɚˈfɔrməns /

A2
  • noun
  • Act of doing something
  • Activity done to entertain an audience

peak

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US / pi:k /

UK / pik /

B1
  • noun
  • Part of a cap that sticks out over your eyes
  • The very top of a mountain
  • State when something is at its best
  • Time or point when the highest level occurs
  • verb
  • To reach the highest or best point

small

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US / smɔ:l /

UK / smɔl /

A1
  • adjecitve
  • Little in size; not big
  • (Of letters) not written in capital letters
  • Being insignificant or minor
  • (Of a business) with few people or things; local
  • (Of voice) being soft and quiet
  • (Of a child) being young

here

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US / hɪə(r) /

UK / hɪr /

A1
  • adverb
  • In this place; at this location, position or time

quick

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US / kwɪk /

UK / kwɪk /

A1
  • adjecitve
  • Using very little time; moving far in little time
  • Learning and understanding rapidly and easily

actually

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US / ˈæktʃuəli /

UK / ˈæktʃuəli /

A1
  • adverb
  • Used to add new (often different) information

position

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US / pəˈzɪʃn /

UK / pəˈzɪʃən /

A1
  • noun
  • Person's opinion or attitude about something
  • Specific location where someone or something is
  • Where you play or your role on a sports team
  • Person's job or status level
  • Set of conditions affecting what you can (not) do
  • verb
  • To put in a particular location or direction

sell

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US / sel /

UK / sɛl /

A1
  • verb
  • To exchange something for money
  • To persuade people to do, like or agree

develop

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US / dɪ'veləp /

UK / dɪˈvɛləp /

A1
  • verb
  • To explain something in steps and in detail
  • To create or think of something
  • To grow bigger, more complex, or more advanced
  • To make a photograph from film

straight

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US / streɪt /

UK / stret /

A2
  • adjecitve
  • Not having curves, bends, or angles
  • Not gay; heterosexual
  • honest and direct
  • adverb
  • in a line; immediately; honestly and directly

available

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US / əˈveɪləbl /

UK / əˈveləbəl /

A1
  • adjecitve
  • Present and able to be used
  • Able to be used at a scheduled time

side

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US / saɪd /

UK / saɪd /

A1
  • adjecitve
  • In addition to the central or most important thing
  • Next to, or very close to, the right or left of
  • noun
  • Position or opinion that is opposite to another
  • Right or left part of a person's body
  • Feature of someone's personality
  • Straight edge of an object
  • One of two or more groups fighting each other
  • verb
  • To decide to agree with one point, not the other

strategy

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US / 'strætədʒɪ /

UK / ˈstrætədʒi /

A2
  • noun
  • Careful plan or method for achieving a goal
  • other
  • Branch of military dealing with command

diversification

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US / daɪˌvɜ:sɪfɪ'keɪʃn /

UK / dɪˌvɜ:sɪfɪ'keɪʃn /

B2
  • noun
  • Offering or owning a variety of goods and services

outperformance

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US / ˌaʊtpəˈfɔːməns /

UK / ˌaʊtpərˈfɔːrməns /

A1

microsoft

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US / ˈmaɪkrəskəʊp /

UK / ˈmaɪkrəskoʊp /

A1

client

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US / 'klaɪənt /

UK / ˈklaɪənt /

A2
  • noun
  • Person paying for professional services

fade

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US / feɪd /

UK / fed /

A2
  • verb
  • To cause to lose brightness of color
  • To lose strength or freshness

pull

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US / pʊl /

UK / pʊl /

A1
  • noun
  • Act of breathing in smoke, as from a pipe
  • Force something has that draws other things to it
  • Using your hands to move something to you
  • verb
  • To breathe in smoke, as from a pipe
  • To hold something and move it toward you
  • To remove something by force

weekend

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US / ˌwi:kˈend /

UK / ˈwi:kend /

A2
  • noun
  • Saturday and Sunday, after the normal working week

how

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US / haʊ /

UK / haʊ /

A1
  • adjecitve
  • To what degree? in what amount?
  • adverb
  • (Used to explain the way to do something)
  • exclamation
  • For what purpose or reason?
  • (Used to ask someone or something's condition)

versus

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US / ˈvə:səs /

UK / ˈvɚsəs, -səz /

A2
  • preposition
  • Used to show that two things are competing

also

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US / 'ɔ:lsəʊ /

UK / ˈɔlso /

A1
  • adverb
  • In addition; too; in a similar way

state

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US / steɪt /

UK / stet /

A1
  • adjecitve
  • Concerning region within a country
  • noun
  • Region within a country, with its own government
  • Situation or condition something is in
  • verb
  • To say; declare as fact

play

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US / pleɪ /

UK / pleɪ /

A1
  • noun
  • Loose, free movement between two objects
  • Single action in a sports game
  • Performance in which people act in a theater
  • verb
  • To act as a character in a movie, or on stage
  • To perform music on an instrument
  • To use a device, e.g. a video game
  • To do something for enjoyment and fun
  • To do or perform a game or sport

perfect

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US / 'pɜ:fɪkt /

UK / ˈpɚfɪkt /

A1
  • adjecitve
  • So good it cannot be improved
  • verb
  • To do something so well, it cannot be done better

investor

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US / ɪnˈvestə(r) /

UK / ɪnˈvɛstɚ /

A2
  • noun
  • Person who spends money to help businesses grow

shine

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US / ʃaɪn /

UK / ʃaɪn /

A2
  • noun
  • Act of using a polish to clean shoes
  • verb
  • To point a light in a certain direction
  • To make something clean by using a polish
  • To make or produce a bright light

material

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US / məˈtɪəriəl /

UK / məˈtɪriəl /

A2
  • adjecitve
  • Relevant; (of evidence) important or significant
  • Belonging to the world of physical things
  • noun
  • Cloth; fabric
  • Supplies or data needed to do a certain thing
  • Substance from which a thing is made of

one

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US / wʌn /

UK / wʌn /

A1
  • pronoun
  • You; we; people in general; someone
  • The thing or person previously referred to
  • adjecitve
  • Used to refer to people generally
  • Being a strong example of (something mentioned)
  • number
  • Number 1

the

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US / ðə /

UK / ðə /

A1
  • article
  • Used to refer to something already mentioned
  • Used to show there is only one of something
  • determiner
  • Used to describe all of a family

creative

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US / krɪ'eɪtɪv /

UK / kriˈetɪv /

A2
  • adjecitve
  • Having the ability to make something new

make

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US / meɪk /

UK / mek /

A1
  • noun
  • Product made by a particular company; brand
  • verb
  • To arrange or prepare something e.g. dinner
  • To get to (a place) on time
  • To gain the status of (teacher, lawyer, etc.)
  • To create something by putting things together
  • To earn a certain amount of money at a job
  • To cause or force a person to do something
  • To cause something to happen or be formed

you

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US / jʊ /

UK / ju /

A1
  • pronoun
  • Person someone is speaking or writing to
  • Person or people in general

relative

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US / ˈrelətɪv /

UK / ˈrɛlətɪv /

A2
  • adjecitve
  • Measured or considered in comparison to another
  • (Grammar) referring to words that appear earlier
  • noun
  • Members of the family
  • Humans or animals sharing the same family history

than

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US / ðən /

UK / ðən /

A1
  • conjunction
  • Used to compare two things that are not equal

might

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US / maɪt /

UK / maɪt /

A1
  • other
  • Used to politely request an action
  • Used to express that something could happen
  • Power, strength, force or influence

core

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US / kɔ:(r) /

UK / kɔr, kor /

A2
  • noun
  • Important central part of something
  • verb
  • To take out the central section of a fruit

bleed

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US / bli:d /

UK / blid /

A2
  • verb
  • To allow a liquid or gas to escape
  • To drain something such as water from a source
  • To flow out of something
  • (Of a wound, cut knee, etc.) to flow with blood
  • To take money from someone a little at a time

kind

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US / kaɪnd /

UK / kaɪnd /

A1
  • adjecitve
  • In a caring and helpful manner
  • friendly and considerate
  • noun
  • One type of thing

into

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US / 'ɪntə /

UK / ˈɪntu /

A1
  • preposition
  • Moving or going inside something
  • In the same direction as; in the direction of
  • So as to become; taking the state of

big

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US / bɪɡ /

UK / bɪɡ /

A1
  • adjecitve
  • Popular
  • Serious
  • Large

eclectic

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US / ɪˈklektɪk /

UK / ɪˈklɛktɪk /

C1
  • adjecitve
  • Of a wide variety; not narrow or restricted

term

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US / tɜ:m /

UK / tɚm /

A1
  • noun
  • Conditions applying to an agreement, contract
  • Length of time something is expected to happen
  • Fixed period of weeks for learning at school
  • The (precise) name given to something
  • verb
  • To call; give a name to

run

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US / rʌn /

UK / rʌn /

A1
  • noun
  • Journey between two places made by ship or car
  • Series of similar things or successes and failures
  • Act of running; exercise of running
  • verb
  • To depart or travel according to a schedule
  • To cause an animal to move in a certain direction
  • (Of an engine) to be operating
  • To start or use a computer program
  • To flow in a certain direction, like a liquid
  • To manage or operate a business
  • To operate or drive something
  • (Of a road) to go from one place to another
  • To move your legs faster than walking

this

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US / ðɪs /

UK / ðɪs /

A1
  • adjecitve
  • Used to indicate something already been discussed
  • Used to indicate something happening around now
  • adverb
  • An indication by a physical motion or gesture
  • A specific amount of
  • determiner
  • Person, thing, or idea near you
  • pronoun
  • Person, thing that has already been discussed

rebranding

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US / ˌriːˈbrændɪŋ /

UK / ˌriːˈbrændɪŋ /

C2
  • verb
  • To change the identify or message of a brand

other

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US / 'ʌðə(r) /

UK / ˈʌðər /

A1
  • adjecitve
  • A thing different from that mentioned
  • determiner
  • (Something) else; not the first (one)
  • pronoun
  • Being the one and only thing of that category

three

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US / θri: /

UK / θri /

A1
  • number
  • Number 3

let

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US / let /

UK / lɛt /

A1
  • verb
  • To allow someone to do something
  • Introducing a suggestion to do something together
  • To rent a house, etc. to others

funny

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US / ˈfʌni /

UK / ˈfʌni /

A1
  • adjecitve
  • Causing laughter; amusing
  • Being different, odd or strange

bankrupt

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US / ˈbæŋkrʌpt /

UK / ˈbæŋkˌrʌpt, -rəpt /

B2
  • adjecitve
  • Unable to pay debts
  • verb
  • To cause to not be able to pay debts

year

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US / jə: /

UK / jɪr /

A1
  • noun
  • Unit of time equal to 12 months or 365 or 366 days
  • Used to refer to the age of a person

half

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US / hɑ:f /

UK / hæf, hɑf /

A1
  • adjecitve
  • Not complete
  • adverb
  • Partly; somewhat
  • noun
  • One of two equal periods of game time in a sport
  • The part you get when one is divided into two;

level

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US / 'levl /

UK / ˈlɛvəl /

A2
  • adjecitve
  • (Sports) equal to another
  • Being steady and determined (e.g. a voice)
  • noun
  • Specific height of something
  • Amount of ability you have compared to others
  • Floor or deck within a building
  • Tool used to determine if something is lying flat
  • verb
  • To aim a gun at someone
  • To destroy a building; flatten an area completely
  • To make things flat or even
  • To make a score equal to another, in sports

musk

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US / mʌsk /

UK / mʌsk /

C1
  • noun
  • Strong sweet-smelling substance used in perfume

company

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US / 'kʌmpənɪ /

UK / ˈkʌmpəni /

A1
  • noun
  • Good feeling from being with someone else
  • A business that sells things or provides services
  • Guests, especially in your home
  • Being with another person rather than alone

dan

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US / dæn /

UK / dɑn, dæn /

A1
  • noun
  • Any of ten degrees of advanced proficiency in judo or karate.
  • A small marker buoy with a lightweight flagpole.
  • proper noun
  • (in the Bible) a Hebrew patriarch, son of Jacob and Bilhah.

amazon

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US / 'æməzən /

UK / 'æməzən /

A1
  • noun
  • A large strong and aggressive woman
  • other
  • Mainly green tropical American parrots

jewel

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US / 'dʒu:əl /

UK / ˈdʒuəl /

B1
  • noun
  • Precious stone like a diamond; gem

two

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US / tu: /

UK / tu /

A1
  • number
  • 2

marginal

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US / 'mɑ:dʒɪnl /

UK / ˈmɑrdʒənəl /

B2
  • adjecitve
  • Very small; on the edge; not important

any

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US / 'enɪ /

UK / ˈɛni /

A1
  • adjecitve
  • One, or some, no matter which
  • pronoun
  • One (thing) of many; some

elon

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US / /

UK / /

A1

and

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US / ənd /

UK / ənd, ən,ænd /

A1
  • conjunction
  • Used to refer to two or more things
  • Plus; in addition; on top of that
  • Used to introduce an action that follows another

arrive

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US / əˈraɪv /

UK / əˈraɪv /

A1
  • verb
  • To reach the place you are traveling to

amber

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US / ˈæmbə(r) /

UK / ˈæmbɚ /

B2
  • noun
  • Hard, clear yellow dried resin from trees
  • Person's name

environment

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US / ɪn'vaɪrənmənt /

UK / ɛnˈvaɪrənmənt, -ˈvaɪən- /

A1
  • noun
  • Natural world in which plants and animals live
  • The entire surrounding conditions of something

where

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US / hwɛə /

UK / hwɛr, wɛr /

A1
  • conjunction
  • At or in the place which
  • In whatever place
  • pronoun
  • Word you use to ask the location of something

game

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US / ɡeɪm /

UK / ɡem /

A1
  • noun
  • Activity with rules that people play to have fun
  • Birds and animals people hunt to kill and eat
  • Match between two teams

come

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US / kʌm /

UK / kʌm /

A1
  • verb
  • To arrive at a place
  • (Of mail) to be delivered
  • To move toward someone; go with someone
  • To reach a certain point or state

front

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US / frʌnt /

UK / frʌnt /

A1
  • adjecitve
  • Opposite of back; the forward part of an object
  • noun
  • Behavior not showing a person's true feelings
  • Area where fighting in a war is happening
  • Place where air of different temperatures meets
  • verb
  • To have the forward part facing something
  • To lead a group of people, usually a band

thesis

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US / ˈθi:sɪs /

UK / ˈθisɪs /

B1
  • noun
  • Long paper presenting original research and ideas

far

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US / fɑ:(r) /

UK / fɑr /

A1
  • adjecitve
  • A long way away
  • Being a long way away
  • adverb
  • To a large degree or extent

brand

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US / brænd /

UK / brænd /

A2
  • noun
  • A mark burned on an animal to show who owns it
  • Product made or designed by a named company
  • verb
  • To burn a mark on an animal to show who owns it
  • To describe someone as a liar, coward, etc.
  • To give a famous name to a product or service

out

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US / aʊt /

UK / aʊt /

A1
  • adverb
  • No longer stylish (e.g. fashion)
  • Away from home, business, or the usual place
  • In a direction/movement away from inside or center
  • noun
  • Act when a batter cannot continue playing
  • verb
  • To tell people a secret

over

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US / 'əʊvə(r) /

UK / ˈovɚ /

A1
  • adverb
  • Finished; no longer happening
  • Towards the ground/away from a standing position
  • noun
  • A set of six consecutive balls bowled in cricket
  • other
  • Finished
  • preposition
  • Showing the relation when a thing is above another
  • On or covering something
  • Above or across something
  • More than you need
  • From one side to the other
  • In the direction of; toward

large

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US / lɑ:dʒ /

UK / lɑ:rdʒ /

A1
  • adjecitve
  • Big; of great size; broad, tall, wide, or fat

leap

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US / li:p /

UK / lip /

B1
  • noun
  • (Of prices) a quick large increase
  • A large forward step or jump
  • verb
  • To enter or start something eagerly
  • (Of prices) to increase quickly by a large amount
  • To jump over something

back

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US / bæk /

UK / bæk /

A1
  • adjecitve
  • Farthest from the front e.g. in a classroom
  • adverb
  • Have returned to a place you were before
  • noun
  • The part of a chair that the upper body leans upon
  • Location at the rear of something
  • The reverse of side something
  • Area on the rear of your body
  • verb
  • To bet money on something
  • To go backwards in a car
  • To support and encourage someone or some cause

call

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US / kɔ:l /

UK / kɔl /

A1
  • noun
  • A order or request for action
  • The sound an animal makes, often when in danger
  • A correct prediction, e.g. a decision in a game
  • A short visit to a place or person
  • A decision by a referee or umpire in a game
  • verb
  • To make a request or order for action
  • (Animal) to make sounds to warn of danger
  • To announce the date of an election
  • To make a judgment about something
  • To give someone or something a name
  • To guess in advance the result or outcome
  • To visit a place or person for a short time
  • To phone someone
  • To speak, announce or shout in a loud voice

base

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US / beɪs /

UK / bes /

A2
  • noun
  • Place military personnel live, train, and operate
  • Bottom part of an object that touches a surface
  • Unit of counting, e.g. 10 for counting
  • Most important idea or ingredient to add others
  • Origin or start from which something came
  • Main place where an organization or a person works
  • verb
  • To use as the starting point or origin for
  • To have as the main location for (company, etc.)

rest

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US / rest /

UK / rɛst /

A1
  • noun
  • Time when one relaxes, sleeps, or is inactive
  • State in which there is a lack of motion
  • Part of something remaining after some was used
  • verb
  • To stop working or avoid activity to recover
  • (Of dead person) to lie in a grave
  • To lean, support or place something against
  • To not be tired because you had enough sleep

meet

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US / mi:t /

UK / mit /

A1
  • noun
  • Sporting competition e.g. swimming
  • verb
  • To provide something that is necessary
  • To come together at a certain time or place

major

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US / 'meɪdʒə(r) /

UK / ˈmedʒɚ /

A2
  • adjecitve
  • Main league; esp. referring to American baseball
  • Important, serious, or large in scope, size
  • noun
  • High-ranking officer in the army
  • Main subject you study at university
  • verb
  • To study a particular subject at university

from

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US / frəm /

UK / frʌm, frɑm,frəm /

A1
  • preposition
  • Starting at a particular place, time or level

linear

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US / ˈlɪniə(r) /

UK / ˈlɪniər /

B1
  • adjecitve
  • Made of lines
  • Series of progressing from one stage to another

think

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US / θɪŋk /

UK / θɪŋk /

A1
  • verb
  • To have an idea about something without certainty
  • To have an idea, opinion or belief about something

share

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US / ʃeə(r) /

UK / ʃɛr /

A2
  • noun
  • Part-ownership in a property, business or company
  • Part of a company you own, shown by a certificate
  • verb
  • To divide something between two or more people
  • To allow others to use your things equally
  • To give information, etc. to someone

maintain

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US / meɪn'teɪn /

UK / menˈten /

A2
  • verb
  • To keep saying something a certain way
  • To keep (machine) working by checking, repairing
  • To keep, exist or continue without changing

most

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US / məʊst /

UK / most /

A1
  • adverb
  • Very; extremely
  • Greatest possible degree
  • pronoun
  • Nearly all of something

lot

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US / lɒt /

UK / lɑt /

A1
  • noun
  • What happens to a person in life from chance; fate
  • A group of people seen together
  • Item for sale at an auction
  • Small area of land used for a purpose e.g. parking

real

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US / rɪəl /

UK / ˈriəl, ril /

A1
  • adjecitve
  • Actually existing or happening, not imagined
  • Being important or special

penetration

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US / ˌpenɪ'treɪʃn /

UK / ˌpɛnɪˈtreʃən /

B2
  • noun
  • Act of entering into or through something

portion

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US / 'pɔ:ʃn /

UK / ˈpɔrʃən, ˈpor- /

B1
  • noun
  • Serving of food that is intended for one person
  • Part of something shared that belongs to a whole
  • verb
  • To separate something to divide among people

alphabet

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US / ˈælfəbet /

UK / ˈælfəˌbɛt, -bɪt /

B1
  • noun
  • Letters, symbols, characters of a written language

plateau

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US / 'plætəʊ /

UK / plæˈto /

B2
  • noun
  • Flat land that is higher than the land around it
  • verb
  • To not increase or decrease; stay stable or stuck

about

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US / ə'baʊt /

UK / əˈbaʊt /

A1
  • adverb
  • To be ready to; going to
  • Nearly; approximately; roughly
  • Near; next to; close to
  • In every direction; in the area of
  • preposition
  • Concerning or of (a topic)

lack

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US / læk /

UK / læk /

A2
  • noun
  • The state of not having or not having enough of
  • A shortage of something
  • verb
  • To not have, or not have enough, of something

proper

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US / 'prɒpə(r) /

UK / ˈprɑpɚ /

A2
  • adjecitve
  • Correct according to social or moral rules

what

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US / wɒt /

UK / hwɑt, hwʌt, wɔt, wʌt,hwət, wət /

A1
  • pronoun
  • Thing or things that; the same kind as
  • Used to emphasize something you are about to say
  • adjecitve
  • Used to refer to a particular amount, or number
  • Used to place emphasis on a particular quality
  • adverb
  • To a certain degree
  • determiner
  • Question words used for asking for information
  • exclamation
  • Used to express excitement, shock, or surprise
  • Used to ask people to repeat something they said

get

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US / ɡet /

UK / ɡɛt /

A1
  • verb
  • To become affected by illness or disease
  • To begin to feel or understand an emotion or idea
  • To send or bring someone or something home, etc.
  • To go somewhere to obtain something
  • To (cause to) do a particular thing
  • To obtain, receive or be given something
  • To currently have
  • To prepare for use
  • To understand something being said or read

sustain

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US / sə'steɪn /

UK / səˈsten /

B2
  • verb
  • To lengthen or continue to do something
  • To support or maintain someone or something
  • To suffer something damaging or bad

that

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US / ðæt /

UK / ðæt, ðət /

A1
  • adjecitve
  • The person or thing being talked about
  • Used to identify something both the speakers know
  • adverb
  • Used to reinforce adjectives and adverbs
  • To such a degree
  • conjunction
  • Used to connect a noun clause
  • Used to introduce an adverbial clause
  • Used to introduce a noun clause
  • determiner
  • Used as a noun to refer to something
  • pronoun
  • Referring an object far away
  • Used to refer to the relative pronoun ‘which’

ultimately

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US / ˈʌltɪmətli /

UK / ˈʌltəmɪtli /

B1
  • adverb
  • Done or considered as the final and most important

case

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US / keɪs /

UK / kes /

A1
  • noun
  • Container used to carry things, e.g. clothes
  • Set of facts about a crime
  • Set of facts about an event
  • Example or instance of something
  • verb
  • To find out about a place, as in planning to steal

stay

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US / steɪ /

UK / ste /

A1
  • noun
  • Legal order to stop or delay an action
  • Strong rope or wire that supports a ship's mast
  • Period of time spent living in or visiting a place
  • verb
  • To keep trying without giving up
  • To remain in the same place and not move away
  • To spend time visiting a place or someone's home

manager

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US / ˈmænɪdʒə(r) /

UK / ˈmænɪdʒɚ /

A1
  • noun
  • Person who controls and runs a business or group

then

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US / ðen /

UK / ðɛn /

A1
  • adverb
  • A time that is not now
  • Following another thing in time or arrangement
  • Following on reasonably from what was just stated
  • At that time, not now

cousin

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US / 'kʌzn /

UK / 'kʌzn /

A2
  • noun
  • Child of your uncle or aunt
  • Something similar to or related to something else

place

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US / pleɪs /

UK / ples /

A1
  • noun
  • Particular location, area or region
  • verb
  • To put someone in a particular type of situation
  • To put something in a certain location or position

overweight

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US / ˌəʊvə'weɪt /

UK / ˌovɚˈwet /

B2
  • adjecitve
  • Weighing more than a normal or allowed amount

subsidiary

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US / səb'sɪdɪərɪ /

UK / səbˈsɪdiˌɛri /

B2
  • noun
  • Less important or supporting organization/company

cause

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US / kɔ:z /

UK / kɔz /

A2
  • noun
  • Belief, goal or organization that people support
  • Reason for
  • verb
  • To make something happen; create effect or result

number

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US / ˈnʌmbə(r) /

UK / ˈnʌmbɚ /

A1
  • noun
  • Symbols such as 1, 2, 56, 793
  • Particular song or dance performed during a show
  • Total quantity or amount of things
  • verb
  • To put numbers on things
  • To assign a sequence within a group, series, set
  • To claim to be part of a larger group, series, set

threat

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US / θret /

UK / θrɛt /

A2
  • noun
  • Warning of probable trouble
  • A warning that you may be harmed

least

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US / li:st /

UK / list /

A1
  • adverb
  • In the smallest or lowest way
  • noun
  • Something that is of the lowest or smallest degree

month

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US / mʌnθ /

UK / mʌnθ /

A1
  • noun
  • One of 12 28-31 day periods in the year

world

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US / wɜ:ld /

UK / wɜrld /

A1
  • noun
  • All the humans, events, activities on the earth
  • Political division due to some kind of similarity

ice

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US / aɪs /

UK / aɪs /

A1
  • noun
  • Frozen gas or liquid, esp. water
  • Sweet food made of frozen cream, or juices
  • verb
  • To make something cold by putting on frozen water
  • To spread a sweet and creamy substance on a cake

before

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US / bɪˈfɔ:(r) /

UK / bɪˈfɔr,-ˈfor /

A1
  • adverb
  • At a time earlier than the present; previously
  • conjunction
  • In advance of something happening
  • preposition
  • In front of someone or something

fashion

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US / 'fæʃn /

UK / ˈfæʃən /

A2
  • noun
  • Style of dress or activity popular at some time
  • Industry that creates new styles of clothes
  • Way of behaving; manner
  • Trend that is popular at a given time
  • Way of doing something; manner
  • verb
  • To make things into a particular shape

casually

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US / 'kæʒʊəlɪ /

UK / ˈkæʒjʊəlɪ /

A2
  • adverb
  • In an unconcerned manner

hive

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US / haɪv /

UK / haɪv /

B2
  • noun
  • Place that has a lot of activity in it
  • Box used for housing bees

sector

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US / ˈsektə(r) /

UK / ˈsɛktɚ, -ˌtɔr /

A2
  • noun
  • Part that a place is divided into
  • Area; type of industry or business

optimistic

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US / ˌɒptɪˈmɪstɪk /

UK / ˌɑːptɪˈmɪstɪk /

B2
  • adjecitve
  • Tending to believe the future will be good

see

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US / si: /

UK / si /

A1
  • verb
  • To go on a date with someone
  • To predict whether something is, or will be true
  • To understand what someone says
  • To use your eyes to look at something
  • To visit a place often for sightseeing or pleasure
  • To visit or meet with someone
  • To find out by waiting or looking
  • To watch (a game, movie or TV show)

remember

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US / rɪ'membə(r) /

UK / rɪˈmɛmbɚ /

A1
  • verb
  • To give someone a gift, e.g. birthday, wedding
  • To hold a thought in your mind to not forget it
  • To bring a previous image or idea to your mind

recommendation

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US / ˌrekəmenˈdeɪʃn /

UK / ˌrɛkəmɛnˈdeʃən /

A2
  • noun
  • Act of suggesting something as a good choice

engagement

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US / ɪnˈgeɪdʒmənt /

UK / ɛnˈɡedʒmənt /

A2
  • noun
  • Something you must do at a set time; appointment
  • Fight between opposing military forces in a war
  • Act of asking someone to marry you

know

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US / nəʊ /

UK / noʊ /

A1
  • verb
  • To be familiar with a person or place, thing
  • To feel sure or be convinced about something
  • To discover or be aware of something
  • To be able to distinguish
  • To have knowledge of things

meaningful

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US / 'mi:nɪŋfl /

UK / ˈminɪŋfəl /

A2
  • adjecitve
  • Having importance; showing someone's intention

just

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US / dʒʌst /

UK / dʒʌst /

A1
  • adjecitve
  • Proper or appropriate; as is deserved
  • Doing or being what is right or fair
  • Legally correct; having enough evidence
  • adverb
  • Almost; nearly
  • Exactly at the time of
  • Exactly (the same as, like)

much

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US / mʌtʃ /

UK / mʌtʃ /

A1
  • adjecitve
  • Very; to a high level or degree
  • adverb
  • A lot; large amount; a high degree of
  • Nearly; basically
  • On many occasions; often
  • noun
  • A large amount; a great quantity

start

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US / stɑ:t /

UK / stɑrt /

A1
  • noun
  • First time or place that a thing exists; beginning
  • First opportunity to achieve something, e.g. a job
  • Sudden action or movement because you are scared
  • other
  • Beginning of something in place or time
  • verb
  • To do, be or happen for the first time; begin
  • To turn something on

inevitable

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US / ɪnˈevɪtəbl /

UK / ɪnˈɛvɪtəbəl /

A2
  • adjecitve
  • That must happen; certain to happen

time

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US / taɪm /

UK / taɪm /

A1
  • noun
  • Speed at which music is played; tempo
  • Point as shown on a clock, e.g. 3 p.m
  • Number of hours, minutes needed to do something
  • Occasion when something happens
  • Period or occasion that something occurred
  • Period in history or the past
  • Something measured in minutes, hours, days, etc.
  • How long an event takes; duration
  • verb
  • To check speed at which music is performed
  • To choose a specific moment to do something
  • To measure how long an event takes, e.g. a race
  • To schedule something to occur at a specific moment

set

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US / set /

UK / sɛt /

A1
  • adjecitve
  • Prepared for something; ready
  • noun
  • Complete group of something
  • Place where a television show or movie is filmed
  • Group of games in a tennis match
  • Device that receives radio or television signals
  • verb
  • To make a clock state or ring at a particular time
  • To decide upon or choose something
  • To make something ready for use (e.g. table)
  • To decide on a price for something
  • To become hard (of glue, concrete etc.)
  • To be located in a specific place or time
  • To put (e.g. a vase) down carefully in a place
  • To put someone in a certain condition or state
  • (Of the sun) to go lower than the horizon

since

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US / sɪns /

UK / sɪns /

A1
  • adverb
  • At a point before the present time
  • conjunction
  • For this reason; because
  • preposition
  • From the time in the past that

strong

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US / strɒŋ /

UK / strɔŋ /

A1
  • adjecitve
  • (Of tea or beer) dark or thick
  • Having big muscles; physically powerful

such

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US / sʌtʃ /

UK / sʌtʃ /

A1
  • determiner
  • Being similar to
  • (Thing) as previously stated or referred to
  • adverb
  • (Used to emphasize the quality of an adjective)

rebrand

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US / ˌriːˈbrænd /

UK / ˌriːˈbrænd /

C2
  • verb
  • To change the identify or message of a brand

cake

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US / keɪk /

UK / keɪk /

A1
  • noun
  • Sweet baked food made from flour, eggs, fat, sugar
  • verb
  • To cover with a thing that becomes hard when dried
  • To become dried into a hardened mass

success

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US / sək'ses /

UK / səkˈsɛs /

A2
  • noun
  • Achievement of a desired purpose or goal
  • A successful person; one who achieved their aims

well

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US / wel /

UK / wɛl /

A1
  • adjecitve
  • Being in a fortunate, good condition or state
  • Healthy and in good condition
  • adverb
  • In an acceptable, proper, or successful manner
  • In a complete, total, or full manner
  • A great and considerable degree
  • In a successful way, in a good or satisfactory way
  • exclamation
  • Used to begin or continue a particular statement
  • Used to show you want to start saying something
  • Used to express that you are waiting for a reply
  • You say this to change the topic of a conversation
  • Used to indicate you are making a final remark
  • noun
  • Long deep hole in the ground to get water
  • verb
  • To cause your eyes to fill with tears

talk

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US / tɔ:k /

UK / tɔk /

A1
  • noun
  • Style of speaking
  • Discussion between two countries
  • Giving information in front of people; lecture
  • Saying things or ideas to someone with words
  • verb
  • To make a formal speech about something
  • To say things or ideas to someone with words

rank

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US / ræŋk /

UK / ræŋk /

B1
  • adjecitve
  • Complete and total; very obvious
  • Growing out of control
  • (Of a smell) very bad; pungent; stinking
  • noun
  • Group of people with a certain level of status
  • Level or position, as in society/sport competition
  • A place for taxis to wait for customers
  • Row in which people stand side by side, as in army
  • verb
  • To rate or class things
  • To assign a level or status, as of importance, to
  • To put items into a sequence, e.g. of importance

basis

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US / ˈbeɪsɪs /

UK / ˈbesɪs /

A2
  • noun
  • Main ingredient or part of something
  • Starting situation, fact, idea to develop from

sound

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US / saʊnd /

UK / saʊnd /

A1
  • adjecitve
  • Sensible, dependable and reliable
  • Unbroken or undisturbed, as of sleep
  • Firm or solid in structure
  • Sane; not mentally ill
  • Clearly reasoned; involving sense, good judgment
  • noun
  • Unique quality that characterizes a style of music
  • Waves traveling in air or water that can be heard
  • verb
  • To seem or appear to be, from what was said
  • To say in a clear deliberate manner
  • To make a noise, e.g. to ring a bell

line

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US / laɪn /

UK / laɪn /

A1
  • noun
  • Border that divides two places or regions
  • Long crease in the skin, often from age
  • Mark that is long, straight and very thin
  • Row of words, letters or numbers that are written
  • Telephone connection
  • People waiting one behind the other; queue
  • Long thin wire, e.g. for electrical signal
  • verb
  • To put material along the inside of something

those

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US / ðəʊz /

UK / ðoz /

A1
  • determiner
  • The people or things we are talking about
  • pronoun
  • The objects far from the speaker

for

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US / fə(r) /

UK / fɔr,fə /

A1
  • preposition
  • Used to show the purpose, or need of something

allocation

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US / ˌæləˈkeɪʃn /

UK / ˌæləˈkeɪʃn /

B1
  • noun
  • Sharing out of work/resources for some purpose

technology

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US / tek'nɒlədʒɪ /

UK / tɛkˈnɑlədʒi /

A2
  • noun
  • Use or knowledge of science in industry etc.

piece

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US / pi:s /

UK / pis /

A1
  • noun
  • A counter in a board game
  • Small part of something larger
  • verb
  • To put items together to assemble something

attractive

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US / əˈtræktɪv /

UK / əˈtræktɪv /

A2
  • adjecitve
  • Making you like them, as by being good-looking

report

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US / rɪ'pɔ:t /

UK / rɪˈpɔrt, ˈport /

A1
  • noun
  • Account of the necessary facts and information
  • The telling of news in the media
  • Official statement about something
  • verb
  • To submit a report or bill to the government
  • To write in a newspaper or speak on a news program
  • To state something officially
  • To officially present yourself to an authority
  • To describe something by telling it to others

middle

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US / 'mɪdl /

UK / ˈmidl /

A1
  • adjecitve
  • Equal distance from extremes
  • noun
  • Place that is halfway between two things

sorry

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US / ˈsɒri /

UK / ˈsɑ:ri /

A1
  • exclamation
  • What you say to admit you were wrong
  • adjecitve
  • Causing others to feel pity; poor
  • Feeling regret or sympathy about wrong thing

positive

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US / ˈpɒzətɪv /

UK / ˈpɑzɪtɪv /

A2
  • adjecitve
  • Showing agreement or support for something
  • Being sure about something; knowing the truth
  • Having the charge produced by electrons
  • Being good or useful
  • Showing that a chemical is present in a test

shoot

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US / ʃu:t /

UK / ʃut /

A2
  • noun
  • Emerging new part of a plant
  • verb
  • To kick or throw a ball at a goal
  • To fire a gun; injure or kill someone with a gun
  • To (cause to) fly away forcefully
  • To use a camera to record a film/take a photograph

whatsapp

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US / /

UK / /

A1

few

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US / fju: /

UK / fju /

A1
  • pronoun
  • Not many, a small number

spend

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US / spend /

UK / spɛnd /

A2
  • verb
  • To use money to pay for something
  • To use time in order to do something
  • To use up something completely

shall

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US / ʃəl /

UK / ʃæl /

A2
  • other
  • Expressing the future tense, to expect to happen
  • (Used to say something is required or commanded)
  • (Used to make a suggestion or ask a question)

thread

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US / θred /

UK / θrɛd /

B1
  • noun
  • Spiral cut at the end of a bolt
  • A long, very thin, material used to sew cloth
  • Idea/theme connecting different parts of a story
  • verb
  • To move yourself through a crowded or narrow space
  • To put wire, string, etc. through a hole or needle

instantly

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US / ˈɪnstəntli /

UK / ˈɪnstəntli /

A2
  • adverb
  • In a manner without delay; immediately

rotation

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US / rəʊˈteɪʃn /

UK / roʊˈteɪʃn /

B2
  • noun
  • Regular change of the crops grown in a field
  • Group who take turns performing a certain task
  • Regularly changing the time when people work
  • Movement in a circle around a central point

incremental

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US / ˌɪŋkrə'mentl /

UK / ˌɪŋkrə'mentl /

B2
  • adjecitve
  • Happening or growing bit by bit over time

second

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US / 'sekənd /

UK / ˈsɛkənd /

A1
  • adjecitve
  • 2nd; the one following first
  • noun
  • Unit of time; one sixtieth of a minute
  • Short period of time that you wait for someone
  • (Do) soon
  • verb
  • To agree to support a proposal at a meeting

crown

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US / kraʊn /

UK / kraʊn /

B1
  • noun
  • A gold ring put on a King or Queen’s head
  • An artificial cap on a tooth
  • Top part of something
  • other
  • To put a crown on to make someone a king/queen
  • verb
  • To officially give someone the winners title
  • To be made king or queen of a country
  • To be at the top of something

right

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US / raɪt /

UK / raɪt /

A1
  • adjecitve
  • Correct or true
  • The south side of you looking at the rising sun
  • adverb
  • Exactly in a place or time
  • Being appropriate for a particular event
  • In a straight or direct manner
  • noun
  • Something you are legally or morally allowed to do
  • Ideal of what is just and good
  • Political view based on conservatism
  • verb
  • To fix something previously wrong or unjust
  • To make upright, as a boat that has turned over

intensive

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US / ɪnˈtensɪv /

UK / ɪnˈtɛnsɪv /

A2
  • adjecitve
  • Needing great effort for a short period of time

legalistic

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US / ˌliːɡəˈlɪstɪk /

UK / ˌliːɡəˈlɪstɪk /

B2
  • adjecitve
  • Following the law (too) strictly

interesting

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US / ˈɪntrəstɪŋ /

UK / ˈɪntrɪstɪŋ, -tərɪstɪŋ, -təˌrɛstɪŋ /

A1
  • adjecitve
  • Taking your attention; making you want to know
  • verb
  • To make someone want to know about something
  • To persuade to do, become involved with something

hard

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US / hɑ:d /

UK / hɑː(r)d /

A1
  • adjecitve
  • Difficult to do; difficult to understand
  • (Of facts) not able to be misunderstood; clear
  • (Of alcohol) strong
  • Involving or requiring lots of work, effort, care
  • Being full of pain, trouble, and problems
  • Strong
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  • adverb
  • With lots of force, power, or impact

current

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US / 'kʌrənt /

UK / ˈkɚrənt, ˈkʌr- /

A2
  • adjecitve
  • Happening or being in the present time
  • noun
  • Electricity flowing through wires
  • Movement of water in a river, or air in the sky

mean

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US / mi:n /

UK / min /

A1
  • adjecitve
  • Being good at
  • Nasty; unkind
  • Not liking to spend money; cheap; stingy
  • noun
  • Average of a set of numbers
  • verb
  • To express a particular idea or thought
  • To intend to do something in particular
  • To have a particular meaning or value

first

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US / fɜ:st /

UK / fɚst /

A1
  • adjecitve
  • 1st; Coming before all others in time or place
  • noun
  • Something that has not happened before
  • Position of the winner of a competition

even

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US / 'i:vn /

UK / ˈivən /

A1
  • adjecitve
  • Being equal in influence, power, possibility etc.
  • Being divided equally or fairly
  • (Of teams/contest) with similar chances of success
  • Smooth, level, or regular
  • Can be divided by 2; ending in 2, 4, 6, 8, or 0
  • At a regular, equally steady manner
  • Remaining steady and unchanging
  • adverb
  • (When this is surprising) as well; too
  • (Used to compare two things/stress the difference)
  • verb
  • To make something level; to flatten
  • To make something equal

their

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US / ðɛː /

UK / ðer /

A1
  • determiner
  • Belonging to them

all

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US / ɔ:l /

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A1
  • adverb
  • Completely; totally
  • determiner
  • Being every one of something
  • pronoun
  • 100% of something; the complete amount

look

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US / lʊk /

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A1
  • noun
  • Person's beauty or physical attractiveness
  • Particular style of dress, clothes, or appearance
  • The way someone, something appears to be
  • Act of searching for or examining something
  • verb
  • To appear to be; seem

chance

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A1
  • adjecitve
  • Happening by luck; not planned
  • Taking a risk to try something
  • noun
  • The way something happens without planning
  • An opportunity; favorable circumstances, situation
  • The possibility that something will happen
  • verb
  • To occur just through luck; happen
  • To take a risk to try something

atop

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US / əˈtɒp /

UK / əˈtɑ:p /

B2
  • preposition
  • At the top of (a mountain, etc.)

believe

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A1
  • verb
  • To think or accept that something is true
  • To have a particular opinion about something

initial

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A2
  • adjecitve
  • Existing or occurring at the beginning
  • noun
  • First letter of your given name
  • verb
  • To authorize something by writing your initials

nice

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US / naɪs /

UK / naɪs /

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  • adjecitve
  • Being attractive or of high quality or value
  • Good or enjoyable
  • Being kind or friendly

sensational

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US / senˈseɪʃənl /

UK / sɛnˈseʃənəl /

B2
  • adjecitve
  • Causing intense interest

main

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UK / men /

A1
  • adjecitve
  • Most important; most often used

return

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UK / rɪ'tɜ:rn /

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  • adjecitve
  • Do again; repeated
  • noun
  • Faulty or unwanted product sent back to a company
  • Enter key; the main key on the computer keyboard
  • Profit made as a result of a business activity
  • Process of going back to a previous way or state
  • verb
  • To hit something back to the other player or team
  • To come back after being away from somewhere
  • To repay someone's actions, kindness etc.
  • To put, bring, take, give, or send something back
  • To occur again

show

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US / ʃəʊ /

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  • noun
  • False display of love, emotion or action
  • An event for displaying or promoting goods
  • Play, opera or theater production
  • Presentation that is broadcast on TV or radio
  • verb
  • To be easily seen or displayed
  • To display your emotions or feelings
  • To let someone see something; display
  • To explain or teach how something is done
  • To lead someone somewhere; point them to something
  • To prove something to be true, correct
  • To reveal or allow something to be seen

catering

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US / ˈkeɪtərɪŋ /

UK / ˈkeɪtərɪŋ /

B1
  • noun
  • Cooking or serving at a party, etc. for a fee
  • verb
  • To cook or serve at a party, etc. for a fee
  • To handle or deal with; provide what is needed

change

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UK / tʃendʒ /

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  • noun
  • Exchange of one set of clothes for another
  • Money in the form of coins instead of paper
  • Money returned after giving too much
  • Act of making or becoming something else
  • verb
  • To exchange one set of clothes for another
  • To exchange one kind of money for another
  • To replace something with another thing
  • To make or become something else
  • To go from one train, bus, etc. and go to another

result

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UK / rɪˈzʌlt /

A2
  • noun
  • Something produced through tests or experiments
  • Final score of a competition, election or game
  • verb
  • To be the outcome of other causes and effects

they

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US / ðeɪ /

UK / ðe /

A1
  • pronoun
  • Two or more people, animals, or things

way

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US / weɪ /

UK / we /

A1
  • adverb
  • Used to emphasize the amount of something
  • noun
  • Particular aspect of something being thought about
  • One of various choices that could be made
  • Particular existing condition or state
  • (Often long) distance or length of time
  • How something is done
  • Route to go to a place
  • Small street
  • Usual behavior, emotions or habits of someone

very

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US / 'verɪ /

UK / ˈvɛri /

A1
  • adjecitve
  • Concerning a large degree or amount
  • adverb
  • A lot; much; many
  • Used to stress or emphasize a noun

bullish

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US / ˈbʊlɪʃ /

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B1
  • adjecitve
  • Expecting a rise in prices

hold

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US / həʊld /

UK / hold /

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  • noun
  • Section of a ship or plane used for storing things
  • Influence or power held over someone
  • Place of support for hands or feet when climbing
  • verb
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  • To have the capacity to support/contain something
  • To control an area and protect it from attack
  • To not allow someone to leave a place
  • To cause an event to happen at a place or time
  • To use hands or arms to carry or keep something
  • To have a specific quality or property
  • To keep an image, belief or feeling in your mind
  • To have or own something
  • To wait before being able to talk on the phone
  • To limit the movement of someone in a sport

travel

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US / ˈtrævl /

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  • noun
  • Going to other places, esp. distant places
  • verb
  • To go to a place that is far away

billion

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US / ˈbɪljən /

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A2
  • noun
  • Number 1,000,000,000

management

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US / 'mænɪdʒmənt /

UK / ˈmænɪdʒmənt /

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  • noun
  • People who are in control of a business or group
  • The process of running an organization

its

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US / ɪts /

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  • adjecitve
  • Referring to or belonging to ‘it’
  • determiner
  • Of something; belonging or related to something
  • other
  • Possessive form of “it”

take

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US / teɪk /

UK / tek /

A1
  • noun
  • Filming of a single scene for TV or the movies
  • verb
  • To accept something that is offered
  • To use a method of traveling, e.g. a bus or train
  • To use a camera to make (a photo)
  • To pick up something and go away with it
  • To study a subject in school
  • To attempt to pass (an exam)
  • To require a certain amount of time, money, space

bit

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UK / bɪt /

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  • noun
  • Device put in a horse's mouth to control it
  • Small piece of something
  • verb
  • (E.g. of fish) to take bait and be caught

gain

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UK / ɡen /

A2
  • noun
  • An increase in something, such as weight
  • verb
  • To increase in something, such as weight
  • To get something wanted, needed or valued

add

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US / æd /

UK / æd /

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  • verb
  • To include as well
  • To put two things or numbers together, e.g. 2+2

bring

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US / brɪŋ /

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  • verb
  • To take or go with someone to a place

customer

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UK / ˈkʌstəmɚ /

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  • noun
  • Someone who buys goods or services from a business

asset

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  • noun
  • Thing that has value to you

mountain

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UK / ˈmaʊntən /

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  • noun
  • Very high piece of land, higher than a hill

move

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US / mu:v /

UK / muv /

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  • noun
  • Act of moving a playing piece in chess, etc.
  • An action; doing something
  • Step taken to achieve a goal
  • verb
  • To cause someone to have certain emotions
  • To cause something to change to a different place
  • To change where people live or a business operates
  • To take action to do or achieve something

fleeting

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B2
  • adjecitve
  • (Glimpse, moment) seen or experienced only briefly
  • Subtitles section
  • Well, we have three major companies reporting this week, and this is consequential not just if you're a shareholder in Microsoft, Alphabet, or Meta, but even if you just hold the S&P 500 as an index,
  • Because those three stocks make up 12% of the S&P 500.
  • And of course, we're going to get Amazon as well reporting, oh gosh, I've got to look up the calendar here, at some point next week.
  • So very consequential for these tech stocks, as well as for the index as a whole, as we're sitting atop the highest level that we have seen for the S&P in more than a year.
  • When we got the initial read of those so-called Magnificent 7 Tesla, the reaction was to sell down the stock.
  • Netflix, which is not technically a Magnificent 7, but has been magnificent in its share performance, also pulled back when it reported quarterly results.
  • Let's bring in Dan Rohinton, Portfolio Manager at IA Global Asset Management.
  • You own three of the companies that are set to report this week.
  • Are you getting nervous about the setup going into results?
  • You know what's funny, Amber?
  • This has got to be one of the most optimistic positioning quarters we've seen in basically the last two and a half, three years.
  • So positioning is very bullish, positioning is very optimistic, and it's going to take a lot to really jump over that, to really see an outperformance from what we've seen going into the quarter.
  • And what you said about Netflix is the perfect case of what I like to call travel and arrive.
  • It rallies into the quarter, then it sells off, and we end up where we were two, three weeks before the stock even was going to report in the first place.
  • Which means it's kind of, you know, running around to stay in place.
  • You might get that kind of knee-jerk reaction, but ultimately, you know, the thesis doesn't come undone.
  • Is that what you think could play out with Alphabet, Microsoft, and Meta?
  • I think so.
  • But I think you have to look out over the next few years and know that some of the gains that you would have seen in a more linear fashion actually showed up up front.
  • So I think some of these stocks have the potential, if they really can't get AI to represent a meaningful portion of their revenues in the next year or two, I think we're going to be more likely to mark time than to really see the fantastic returns we've seen so far in the first seven months of the year.
  • Microsoft seems like it's ahead of the pack on that front, because it has a product, first of all, and it has a pricing strategy, which is more than we can say for some of the others that are set to report.
  • Do you think that means that they're the best position to deliver, you know, concrete numbers and forecasts on the back of AI?
  • I think they're the middle of the pack, believe it or not.
  • Because what you have to remember about Microsoft and the expectation so far is what we've seen in the data and our research is the market's expecting $30, $40, $50 billion of AI co-pilot revenue, which is what you were alluding to there,
  • That $30 a month add on to Microsoft's main product suite.
  • Those are fantastically large numbers to meet in a year or two.
  • And we're talking about 100 million, 200 million subscribers to get to that level.
  • So I think Microsoft's middle of the pack in terms of expectations, but it just goes to show just the leaps and bounds you have to achieve to meet expectations in this environment today.
  • Alphabet.
  • Microsoft's at an all-time high.
  • Alphabet is 20% off of its all-time high.
  • On a relative basis, does that make it an attractive stock?
  • And maybe even for an AI play, which has so far been disappointing?
  • It's the discount AI play, and for no great reason, because they have fantastic AI technologies.
  • They have cloud computing, the same as Microsoft.
  • What they've lacked is the shine, the sizzle that Microsoft's done so well, but also the enterprise customers.
  • So Alphabet's got to go one at a time, or shall we say big corporates at a time, versus Microsoft, which basically makes it available to its half a billion users around the world, and they can instantly sign up for it.
  • So I do think Alphabet's a discount play, but even Alphabet's expectations have been coming up.
  • Meta is interesting because, I mean, it was such a quick pivot from, we're going to spend, spend, spend, to we're not going to spend.
  • And since that decision was made, kind of November 2020, the stock is up 230%.
  • It's almost like a straight lineup.
  • Really on cost cutting, some incremental penetration, I would say, on Instagram, but what does this company need to demonstrate to kind of sustain this momentum, or at least not let it come out?
  • I think the most important thing, and you alluded to it, is that Zuckerberg's, what he calls the year of austerity, or sorry, the year of discipline, continues.
  • And it wasn't just a fleeting state of mind for him.
  • And that meta continues to be disciplined on costs and CapEx.
  • That's going to be a bit harder, as AI is very compute and cost intensive before the revenues do show up.
  • So that's the most important thing that the market's going to look for.
  • In addition, and you also alluded to it with Instagram, TikTok, which was viewed as a big threat in the last year and a half, has now faded away and plateaued in its engagement.
  • And Instagram's managed to maintain its momentum.
  • So how engagement does, and how Mark Zuckerberg's year of discipline does, is really the setup into the quarter.
  • But I'd say of the three that we've talked about, the expectations are by far the highest for meta.
  • Do you think, like as an investor, are you thinking about Threads, the rival to Twitter?
  • It's a nice compliment.
  • You know, Twitter at its peak was maybe $40 billion that Musk took it out at.
  • It's going to probably declare bankruptcy, there's a 50-50 shot in my mind about the Twitter bankruptcy coming up in the next few months.
  • So Threads is great, Threads it's incremental, but the real crown jewel is Facebook and Instagram, and the subsidiary pieces of that, like Facebook Messenger and WhatsApp.
  • So Threads is a nice compliment, but for such a big company like meta, it's just really the icing on the cake.
  • We're going to go back to that, because you delivered that line very casually, that Twitter has a high chance, a 50% chance, of going bankrupt.
  • That's a $44 billion buyout, most of that, or a lot of it, I should say, with debt.
  • Yeah, and I didn't mean to cause any sensational points there, but when you think about just the advertising revenue, which Elon Musk has said is down 50% since he took over, and they're not at cash flow positive,
  • One of the dynamics actually we saw this weekend was the rebranding of Twitter to X, or the potential of that.
  • That might sound like an Elon Musk eclectic move, but it could be, if you wanted to take a more, call it a legalistic view on it, it could be he's basically trying to hive off the Twitter brand, run the rest of the business into bankruptcy,
  • And emerge it, and sell it as part of the actual core Twitter, and rebrand it back.
  • So I didn't mean to go too sensational with it, but when you're running cash flow negative, you have a high debt burden, and you're bleeding subscribers to meta on the Thread side, then you start having to get more creative in terms of how you think about the other side of chapter 11. So I see this as potentially,
  • If nothing improves, I think it's inevitable.
  • I mean, too late.
  • It's already a sensational headline.
  • You're talking to a journalist, so I'm going to take that and run with it.
  • Is that going to be game changing for meta?
  • Is that going to be just more incrementally positive?
  • It's an incremental positive.
  • It's not too much more than that.
  • Meta has too big of a revenue base, and too much diversification for even Threads, if it's a standout success story, it'll be maybe a small cousin to Instagram proper.
  • So it's really marginal to meta, but it's very material to Twitter and that community that's developed there.
  • Okay, I do have to let you go, but I want to talk about, we talked a lot about tech.
  • Just where is tech ranking right now in terms of your allocation?
  • Are you still overweight, or are the other sectors getting more interesting?
  • Because we've seen this rotation in the last month away from tech and into other sectors.
  • So it wasn't overweight for us.
  • We brought it down to a neutral, and we're on our way to underweight, and it's not because of the fundamentals.
  • The fundamentals are robust and strong.
  • It's just the mountain of expectations is so high that you need to have a record-setting second half, and one of the best years for the NASDAQ ever to maintain the current momentum.
  • So we'd fade it, and that'd be our recommendation, but understand that those were catering to a more conservative client base.