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What If Advertising Was Honest? | Sylvester Chauke | TED

Video vocabulary

could

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US / kəd /

UK / kʊd /

A1
  • other
  • Past form of 'can' to mean have ability
  • Used to ask for something politely, or to offer

next

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US / nekst /

UK / nɛkst /

A1
  • adverb
  • The one that follows another in time or order
  • At a time or place directly after the present one
  • noun
  • The one that follows after
  • adjecitve
  • Immediately after the previous one
  • First occurrence after the present one

world

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US / wɜ:ld /

UK / wɜrld /

A1
  • noun
  • All the humans, events, activities on the earth
  • Political division due to some kind of similarity

mind

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US / maɪnd /

UK / maɪnd /

A1
  • noun
  • One's opinion or way of thinking about something
  • Part of humans that allows us to think or feel
  • verb
  • To be bothered or upset by something
  • To take care of someone e.g. as a bodyguard

headline

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US / ˈhedlaɪn /

UK / ˈhedlaɪn /

B2
  • noun
  • Title summarizing a news story
  • verb
  • To be the main performer at a show

conscious

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US / ˈkɒnʃəs /

UK / ˈkɑnʃəs /

A2
  • adjecitve
  • Aware of what is going on around you

accord

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US / ə'kɔ:d /

UK / əˈkɔ:rd /

B1
  • noun
  • Agreement or harmony
  • An agreement or treaty between countries
  • verb
  • To be in harmony or agreement; consent
  • To give (someone) the respect due to them

divorce

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US / dɪ'vɔ:s /

UK / dɪˈvɔrs, -ˈvors /

A2
  • noun
  • Legal breakup of a marriage
  • verb
  • To legally end a marriage to (someone)

uneasy

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US / ʌn'i:zɪ /

UK / ʌnˈizi /

B1
  • adjecitve
  • Feeling worried, anxious or afraid about something

have

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US / həv /

UK / hæv /

A1
  • verb
  • To drink, smoke, eat or use something
  • To experience the effects of something
  • To organize an event, or join in an activity
  • To own, possess, or hold something
  • To cause to happen or produce a particular effect

with

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US / wɪð /

UK / wɪð, wɪθ /

A1
  • preposition
  • As an employee of a certain company
  • Against something or someone
  • By using something as a means
  • Due to; because of
  • Including
  • Possessing as a feature
  • Related to
  • (Of the manner/attitude by which you do something)
  • Used to express that people or things are together

dude

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US / du:d /

UK / dud, djud /

B2

challenge

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US / 'tʃælɪndʒ /

UK / ˈtʃæləndʒ /

A2
  • noun
  • An activity you wish to try that may be hard to do
  • Act of formally inviting someone to compete
  • A question to determine correctness of something
  • verb
  • To formally invite someone to compete at something
  • To question the correctness of something

scrutinize

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US / ˈskru:tənaɪz /

UK / ˈskrutn:ˌaɪz /

B2
  • verb
  • To assess if something is within the rules

last

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US / lɑ:st /

UK / læst /

A1
  • adjecitve
  • Most recent; the latest
  • The one before
  • adverb
  • Final; with nothing following; after all others
  • Most recent; the latest
  • determiner
  • The one at the end
  • verb
  • To remain or continue for a certain period of time

collapse

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US / kə'læps /

UK / kəˈlæps /

B1
  • verb
  • To fold (e.g. a stroller) down to make it smaller
  • To suddenly fall down or break apart into pieces
  • To fall down suddenly due to being ill or tired

honest

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US / ˈɒnɪst /

UK / ˈɑnɪst /

A2
  • adjecitve
  • Good, truthful, sincere, or faithful; trustworthy

clear

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US / klɪə(r) /

UK / klɪr /

A1
  • adjecitve
  • Empty; without anything in it or on it
  • Being certain and without doubt
  • Being without any streaks, spots, or cracks
  • Easy to understand; well-explained; obvious
  • adverb
  • Completely; entirely; through the whole of
  • Away from; free from
  • verb
  • To recover from or remove a problem
  • To get rid of the entire contents of
  • To give permission for something to happen
  • To make a place or surface empty by removing
  • To prove that someone is not guilty or to blame

social

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US / ˈsəuʃəl /

UK / ˈsoʃəl /

A1
  • adjecitve
  • Involving activity with people, e.g. in free time
  • Liking being with other people; friendly
  • Living together and depending on each other

ninety

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US / 'naɪntɪ /

UK / ˈnaɪnti /

A1
  • number
  • 90

servicing

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US / ˈsɜːvɪsɪŋ /

UK / ˈsɜːrvɪsɪŋ /

A1
  • verb
  • To help or do work for someone, e.g. in a store
  • To maintain a piece of machinery so it runs well

draw

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US / drɔ: /

UK / drɔ /

A1
  • noun
  • Something that attracts people to visit a place
  • A lottery or prize
  • Result of a game, contest where the score is equal
  • verb
  • To attract attention to someone or something
  • To get closer to or approach something or someone
  • To influence a person's involvement in something
  • To move an object by pulling
  • To create an image using pen or pencil and paper
  • To take one thing out of a container, etc.
  • (Of 2 teams) to finish a game with the same score

hand

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US / hænd /

UK / hænd /

A1
  • noun
  • Cards given to a player in a card game
  • Piece of a clock that points to the time
  • Someone who performs physical tasks or work
  • Body part at the end of a person's arm
  • Help for someone performing a particular action
  • Condition of having power or influence
  • Member of the crew of a ship
  • verb
  • To give something to someone personally

away

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US / ə'weɪ /

UK / əˈwe /

A1
  • adjecitve
  • Not present
  • adverb
  • Disappear completely
  • Doing something with a lot of energy
  • Not here; far from here; in a different direction
  • To a different area, location

initially

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US / ɪˈnɪʃəli /

UK / ɪˈnɪʃəli /

A2
  • adverb
  • At first; originally

community

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US / kə'mju:nətɪ /

UK / kəˈmjunɪti /

A2
  • noun
  • Group of people who share a common idea or area

hundred

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US / 'hʌndrəd /

UK / ˈhʌndrɪd /

A1
  • number
  • 100

see

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US / si: /

UK / si /

A1
  • verb
  • To go on a date with someone
  • To predict whether something is, or will be true
  • To understand what someone says
  • To use your eyes to look at something
  • To visit a place often for sightseeing or pleasure
  • To visit or meet with someone
  • To find out by waiting or looking
  • To watch (a game, movie or TV show)

meat

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US / mi:t /

UK / mit /

A2
  • noun
  • Flesh of a dead animal that you eat
  • Something that is important or significant

store

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US / stɔ:(r) /

UK / stɔr, stor /

A2
  • noun
  • Place where things are kept for future use
  • Place where you can go to buy things
  • verb
  • To put things in a place for later use

tub

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US / tʌb /

UK / tʌb /

B1
  • noun
  • Another word for a bath

waste

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US / weɪst /

UK / west /

A2
  • noun
  • Materials left over after a process has finished
  • verb
  • To kill or severely harm someone
  • To use valuable things ineffectively

sample

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US / ˈsɑ:mpl /

UK / ˈsæmpl /

A2
  • noun
  • A small quantity of something used as a taster
  • verb
  • To try (e.g. food, drink), to see if you like it

creativity

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US / ˌkri:eɪ'tɪvətɪ /

UK / ˌkrieˈtɪvətɪ /

A2
  • noun
  • Ability to imagine new ideas

throwaway

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US / 'θrəʊəweɪ /

UK / ˈθroəˌwe /

C2
  • adjecitve
  • Intended to be thrown away after use

six

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US / sɪks /

UK / sɪks /

A1
  • number
  • 6

before

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US / bɪˈfɔ:(r) /

UK / bɪˈfɔr,-ˈfor /

A1
  • adverb
  • At a time earlier than the present; previously
  • conjunction
  • In advance of something happening
  • preposition
  • In front of someone or something

problem

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US / ˈprɒbləm /

UK / ˈprɑbləm /

A1
  • adjecitve
  • Causing trouble
  • noun
  • Something difficult to deal with or causes trouble
  • Question to show understanding of a math concept

know

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US / nəʊ /

UK / noʊ /

A1
  • verb
  • To be familiar with a person or place, thing
  • To feel sure or be convinced about something
  • To discover or be aware of something
  • To be able to distinguish
  • To have knowledge of things

notice

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US / 'nəʊtɪs /

UK / ˈnotɪs /

A1
  • noun
  • Time by when you must leave, e.g. if you are fired
  • Paper with an announcement, e.g. pinned to a board
  • verb
  • To become aware by sight, touch, or hearing

full

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US / fʊl /

UK / fʊl /

A1
  • adjecitve
  • Containing all the parts; complete
  • Containing or holding as much as possible
  • Having had enough food
  • adverb
  • In a direct manner; completely

charm

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US / tʃɑ:m /

UK / tʃɑrm /

A2
  • noun
  • Quality of making people like you; attractiveness
  • verb
  • To cause others to like you or do what you want

recycle

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US / ˌri:'saɪkl /

UK / riˈsaɪkəl /

A2
  • verb
  • To use old ideas or concepts again
  • To send used things to be turned into new things

government

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US / ˈgʌvənmənt /

UK / ˈɡʌvənmənt /

A1
  • noun
  • Group of people and system that rule a nation

unequal

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US / ʌnˈi:kwəl /

UK / ʌnˈikwəl /

A2
  • adjecitve
  • Unfair; biased in someone's favor
  • Varying in number, amount, quality, etc.
  • Not being strong enough to do a task

negative

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US / 'neɡətɪv /

UK / ˈnɛɡətɪv /

A2
  • adjecitve
  • Being harmful, unwanted or unhelpful
  • In mathematics, being less than zero
  • Focusing on the bad aspects; pessimistic
  • noun
  • The opposite to a positive electrical charge
  • In grammar, containing words such as 'no' or 'not'
  • Reply to a question or statement that means 'no'
  • Image on camera film used to make a photo

loud

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US / laʊd /

UK / laʊd /

A2
  • adjecitve
  • Being very bright with colors, clothes etc.
  • Making a lot of noise

squad

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US / skwɒd /

UK / skwɑ:d /

B1
  • noun
  • A sports team

heart

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US / hɑ:t /

UK / hɑrt /

A1
  • noun
  • A feeling of care for others; compassion
  • Courage, confidence, and emotional strength
  • Be cheerfully encouraging
  • Most essential, important, or central part
  • Referring to a promise or something important
  • State or feelings of affection or deep love
  • Core part of a vegetable, e.g. a lettuce
  • The part of the body that pumps blood
  • Place where emotions are believed to be felt
  • A shape that represents love

change

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US / tʃeɪndʒ /

UK / tʃendʒ /

A1
  • noun
  • Exchange of one set of clothes for another
  • Money in the form of coins instead of paper
  • Money returned after giving too much
  • Act of making or becoming something else
  • verb
  • To exchange one set of clothes for another
  • To exchange one kind of money for another
  • To replace something with another thing
  • To make or become something else
  • To go from one train, bus, etc. and go to another

tackle

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US / 'tækl /

UK / ˈtækəl /

B1
  • noun
  • Equipment used in fishing
  • Arrangement of ropes and wheels used for lifting
  • Attempt to force a person to the ground
  • verb
  • To start working on a difficult problem
  • To grab and throw a person to the ground

they

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US / ðeɪ /

UK / ðe /

A1
  • pronoun
  • Two or more people, animals, or things

result

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US / rɪ'zʌlt /

UK / rɪˈzʌlt /

A2
  • noun
  • Something produced through tests or experiments
  • Final score of a competition, election or game
  • verb
  • To be the outcome of other causes and effects

work

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US / wɜ:k /

UK / wɚk /

A1
  • adjecitve
  • Activity completed in order to make money
  • noun
  • The product of some artistic or literary endeavor
  • Everything created by an author, artist, musician
  • Activity you do in order to make money
  • Place of employment
  • Final product or result of a some labor or effort
  • verb
  • To bring into a specific state of success
  • To be functioning properly, e.g. a car
  • To do your job in your company or workplace
  • To make an effort to do something
  • To operate a machine or device

old

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US / əʊld /

UK / old /

A1
  • adjecitve
  • Having existed for a long time, not young or new
  • Age of a person since birth

gut

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US / ɡʌt /

UK / ɡʌt /

B1
  • noun
  • Stomach and internal organs of digestion
  • Guts courage; emotional strength
  • verb
  • To destroy the inside of a building , e.g. by fire
  • To remove the internal parts of an animal or fish

ago

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US / əˈgəʊ /

UK / əˈgoʊ /

A1
  • adverb
  • At a specified length of time in the past

throw

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US / θrəʊ /

UK / θroʊ /

A1
  • noun
  • Arm movement to make a thing fly through the air
  • Loose cloth or blanket (usually over a chair)
  • Forcibly putting someone on the ground
  • verb
  • To use your arm to make something fly in the air
  • To move part of your body suddenly and forcefully
  • To confuse or upset someone
  • (E.g. judo) to forcibly put someone on the ground
  • To put something somewhere suddenly and roughly

nature

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US / 'neɪtʃə(r) /

UK / ˈnetʃɚ /

A1
  • noun
  • Person's character or particular way of behaving
  • Basic look, feel or function of something
  • Physical world, including plants, animals, rocks

country

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US / ˈkʌntri /

UK / ˈkʌntri /

A1
  • noun
  • An area of land that is controlled by a government
  • Open land that is away from towns and cities

constantly

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US / ˈkɒnstəntli /

UK / ˈkɑnstəntlɪ /

B1
  • adverb
  • Frequently, or without pause

wingman

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US / 'wɪŋmən /

UK / 'wɪŋmən /

A1
  • noun
  • Pilot who positions his aircraft outside and behind (on the wing of) the leader of a flying formatio

unimaginable

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US / ˌʌnɪˈmædʒɪnəbl /

UK / ˌʌnɪˈmædʒɪnəbl /

B1
  • adjecitve
  • That cannot be imagined; unthinkable

pressure

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US / 'preʃə(r) /

UK / ˈprɛʃɚ /

A2
  • noun
  • Anxiety caused by difficult problems
  • Force, weight when pressing against a thing
  • Strong persuasion to do something
  • verb
  • To apply force to something
  • To persuade or force someone to do something

very

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US / 'verɪ /

UK / ˈvɛri /

A1
  • adjecitve
  • Concerning a large degree or amount
  • adverb
  • A lot; much; many
  • Used to stress or emphasize a noun

way

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US / weɪ /

UK / we /

A1
  • adverb
  • Used to emphasize the amount of something
  • noun
  • Particular aspect of something being thought about
  • One of various choices that could be made
  • Particular existing condition or state
  • (Often long) distance or length of time
  • How something is done
  • Route to go to a place
  • Small street
  • Usual behavior, emotions or habits of someone

all

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US / ɔ:l /

UK / ɔl /

A1
  • adverb
  • Completely; totally
  • determiner
  • Being every one of something
  • pronoun
  • 100% of something; the complete amount

their

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US / ðɛː /

UK / ðer /

A1
  • determiner
  • Belonging to them

else

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US / els /

UK / ɛls /

A1
  • adverb
  • Otherwise; if you fail to
  • (Of person place thing etc.) besides; in addition

acute

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US / əˈkju:t /

UK / əˈkjut /

B1
  • adjecitve
  • (Of an angle in math) of less than 90 degrees
  • Strong; very serious or severe

thank

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US / θæŋk /

UK / θæŋk /

A1
  • verb
  • To tell someone you are grateful to them

look

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US / lʊk /

UK / lʊk /

A1
  • noun
  • Person's beauty or physical attractiveness
  • Particular style of dress, clothes, or appearance
  • The way someone, something appears to be
  • Act of searching for or examining something
  • verb
  • To appear to be; seem

dollar

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US / ˈdɒlə(r) /

UK / ˈdɑ:lə(r) /

A1
  • noun
  • A basic unit of money equal to 100 cent

who

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US / hu: /

UK / hu /

A1
  • pronoun
  • Which person
  • Used to introduce information about people

severe

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US / sɪ'vɪə(r) /

UK / səˈvɪr /

A2
  • adjecitve
  • Very bad; harsh
  • Being very serious or extremely bad
  • (Of clothes, etc.) plain; simple; not decorated

customer

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US / ˈkʌstəmə(r) /

UK / ˈkʌstəmɚ /

A2
  • noun
  • Someone who buys goods or services from a business

bring

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US / brɪŋ /

UK / brɪŋ /

A1
  • verb
  • To take or go with someone to a place

realization

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US / ˌri:əlaɪˈzeɪʃn /

UK / ˌri:ələˈzeɪʃn /

B1
  • noun
  • Act of noticing something not noticed before

effectively

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US / ɪˈfektɪvli /

UK / ɪˈfɛktɪvli /

B1
  • adverb
  • In a way that produces the desired result

believe

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US / bɪ'li:v /

UK / bɪˈliv /

A1
  • verb
  • To think or accept that something is true
  • To have a particular opinion about something

due

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US / dju: /

UK / du, dju /

A1
  • adjecitve
  • When something is required or expected
  • Owed to a person as a right
  • noun
  • Something you deserve; something you can expect

introduce

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US / ˌɪntrəˈdju:s /

UK / ˌɪntrəˈdus, -ˈdjus /

A1
  • verb
  • To open an essay to set the scene
  • To guide or explain something, e.g. a town
  • To begin the use of a new thing or practice
  • To make someone known to another by name
  • To insert or put something inside another thing

encourage

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US / ɪn'kʌrɪdʒ /

UK / ɛnˈkɚrɪdʒ, -ˈkʌr- /

A2
  • verb
  • To increase the chance of something happening
  • To make someone more determined or confident

responsibility

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US / rɪˌspɒnsə'bɪlətɪ /

UK / rɪˌspɑnsəˈbɪlɪti /

A2
  • noun
  • Job, task or thing you are expected to look after
  • A thing to be done because it is morally correct
  • State of being dependable or reliable

option

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US / 'ɒpʃn /

UK / ˈɑpʃən /

A2
  • noun
  • A choice
  • Right to buy or sell at a certain price and time

yummy

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US / ˈjʌmi /

UK / ˈjʌmi /

C1
  • adjecitve
  • (Of food) delicious; very tasty

bit

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US / bɪt /

UK / bɪt /

A1
  • noun
  • Device put in a horse's mouth to control it
  • Small piece of something
  • verb
  • (E.g. of fish) to take bait and be caught

take

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US / teɪk /

UK / tek /

A1
  • noun
  • Filming of a single scene for TV or the movies
  • verb
  • To accept something that is offered
  • To use a method of traveling, e.g. a bus or train
  • To use a camera to make (a photo)
  • To pick up something and go away with it
  • To study a subject in school
  • To attempt to pass (an exam)
  • To require a certain amount of time, money, space

its

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US / ɪts /

UK / ɪts /

A1
  • adjecitve
  • Referring to or belonging to ‘it’
  • determiner
  • Of something; belonging or related to something
  • other
  • Possessive form of “it”

hold

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US / həʊld /

UK / hold /

A1
  • noun
  • Section of a ship or plane used for storing things
  • Influence or power held over someone
  • Place of support for hands or feet when climbing
  • verb
  • To agree to keep something for someone
  • To have the capacity to support/contain something
  • To control an area and protect it from attack
  • To not allow someone to leave a place
  • To cause an event to happen at a place or time
  • To use hands or arms to carry or keep something
  • To have a specific quality or property
  • To keep an image, belief or feeling in your mind
  • To have or own something
  • To wait before being able to talk on the phone
  • To limit the movement of someone in a sport

both

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US / bəuθ /

UK / boθ /

A1
  • determiner
  • Used to refer to two things at the same time
  • pronoun
  • Used to refer to two things at the same time

billion

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US / ˈbɪljən /

UK / ˈbɪljən /

A2
  • noun
  • Number 1,000,000,000

celebrate

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US / 'selɪbreɪt /

UK / ˈsɛləˌbret /

A2
  • verb
  • To observe an event or occasion, e.g. a birthday
  • To lead or participate in a religious ceremony
  • To express praise or thanks for something

fabulous

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US / ˈfæbjələs /

UK / ˈfæbjələs /

B2
  • adjecitve
  • Almost impossible to believe, incredible

deaf

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US / def /

UK / dɛf /

B1
  • adjecitve
  • Not able to hear; hard of hearing

huge

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US / hju:dʒ /

UK / hjudʒ /

A2
  • adjecitve
  • Very very large

move

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US / mu:v /

UK / muv /

A1
  • noun
  • Act of moving a playing piece in chess, etc.
  • An action; doing something
  • Step taken to achieve a goal
  • verb
  • To cause someone to have certain emotions
  • To cause something to change to a different place
  • To change where people live or a business operates
  • To take action to do or achieve something

simple

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US / 'sɪmpl /

UK / ˈsɪmpəl /

A1
  • adjecitve
  • Not hard to understand or do; not complex
  • Having only a few parts; not complex
  • Being ordinary or normal
  • Being plain; without a lot added for style

everyone

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US / ˈevriwʌn /

UK / ˈɛvriˌwʌn /

A1
  • pronoun
  • Every person; everybody

honesty

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US / 'ɒnəstɪ /

UK / ˈɑnɪsti /

A2
  • noun
  • Being fair and truthful; being honest

movie

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US / ˈmu:vi /

UK / ˈmuvi /

A1
  • noun
  • Motion picture; film

environmental

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US / ɪnˌvaɪrənˈmentl /

UK / ɛnˌvaɪrənˈmɛntl:, -ˌvaɪən /

A2
  • adjecitve
  • Of the natural world of plants and animals

landfill

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US / 'lændfɪl /

UK / 'lændfɪl /

C1
  • noun
  • Burial of garbage, as to build up low-lying land

keep

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US / ki:p /

UK / kip /

A1
  • noun
  • Large, strong tower in the middle of a castle
  • Money spent on you so you can live in a place
  • verb
  • To continue doing something; not to stop
  • To stop balls going in a goal in sports
  • To not give back or return something
  • (Of food) to not spoil or not rot
  • To take possession of something to own, e.g. a pet
  • To have and continue to hold something
  • To do something that you have promised or agreed
  • To stay in a certain place or condition
  • To maintain the rules

owner

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US / ˈəʊnə(r) /

UK / ˈoʊnə(r) /

A1
  • noun
  • Person who owns or has something

come

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US / kʌm /

UK / kʌm /

A1
  • verb
  • To arrive at a place
  • (Of mail) to be delivered
  • To move toward someone; go with someone
  • To reach a certain point or state

out

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US / aʊt /

UK / aʊt /

A1
  • adverb
  • No longer stylish (e.g. fashion)
  • Away from home, business, or the usual place
  • In a direction/movement away from inside or center
  • noun
  • Act when a batter cannot continue playing
  • verb
  • To tell people a secret

agency

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US / 'eɪdʒənsɪ /

UK / ˈedʒənsi /

B1
  • noun
  • Business that provides some service for others

and

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US / ənd /

UK / ənd, ən,ænd /

A1
  • conjunction
  • Used to refer to two or more things
  • Plus; in addition; on top of that
  • Used to introduce an action that follows another

reduce

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US / rɪ'dju:s /

UK / rɪˈdus, -ˈdjus /

A2
  • verb
  • To try to decrease, e.g. your weight if overweight
  • To boil a liquid until it has decreased in amount
  • To make something smaller in size, amount, level

tone

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US / təʊn /

UK / toʊn /

A2
  • noun
  • Atmosphere or feeling in a message
  • Firmness and strength of the body's muscles
  • Difference in pitch between musical notes
  • Specific shade of color
  • Quality of sound created by a musical instrument
  • Sound of a voice that reveals emotion or meaning
  • verb
  • To increase the quality of muscles by exercise

proportion

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US / prəˈpɔ:ʃn /

UK / prəˈpɔrʃən, -ˈpor- /

A2
  • noun
  • A part of a whole thing
  • State of balance between two or more things
  • Size of one thing compared to the size of another
  • verb
  • To balance the size of something with another

gift

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US / gɪft /

UK / ɡɪft /

A2
  • noun
  • Something given to another for a reason; present
  • Special skill or natural ability to do something

pivotal

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US / ˈpɪvətl /

UK / ˈpɪvətl /

B2
  • adjecitve
  • Having a lot of importance

chocolate

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US / ˈtʃɒklət /

UK / ˈtʃɑ:klət /

A1
  • adjecitve
  • Being made from cocoa beans
  • noun
  • Hard brown candy made from cocoa beans

leave

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US / li:v /

UK / liv /

A1
  • noun
  • Permission to do something
  • Vacation time; time off work
  • verb
  • To go away from; depart
  • To gift property to someone after you die
  • To allow something to continue happening
  • To let something remain unused or available
  • To let something or someone remain somewhere

large

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US / lɑ:dʒ /

UK / lɑ:rdʒ /

A1
  • adjecitve
  • Big; of great size; broad, tall, wide, or fat

most

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US / məʊst /

UK / most /

A1
  • adverb
  • Very; extremely
  • Greatest possible degree
  • pronoun
  • Nearly all of something

channel

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US / 'tʃænl /

UK / ˈtʃænəl /

B1
  • noun
  • Long hole dug in the ground, e.g. to move water
  • TV or radio station or its programs
  • Method or way of sending or receiving information
  • Narrow passage through which water travels
  • Method or route used for sending or getting things
  • verb
  • To dig a long hole for carrying water
  • To send (e.g. money) to a certain place or person
  • To direct water or liquid through a passage
  • To direct energy or feelings into something

something

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US / ˈsʌmθɪŋ /

UK / ˈsʌmθɪŋ /

A1
  • adverb
  • In some degree or measure
  • noun
  • a person or thing of some value or consequence
  • pronoun
  • Thing that is not yet known or named
  • Approximately

showcase

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US / ˈʃəʊkeɪs /

UK / ˈʃoʊkeɪs /

C1
  • noun
  • Cabinet to display objects or goods for sale
  • Setting to display something to best effect
  • verb
  • To display something to best effect

put

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US / pʊt /

UK / pʊt /

A1
  • phrasal verb
  • to make a light stop shining by pressing or moving a switch
  • verb
  • To move or place a thing in a particular position
  • To rate something in importance or value
  • To write or say something in a certain manner

think

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US / θɪŋk /

UK / θɪŋk /

A1
  • verb
  • To have an idea about something without certainty
  • To have an idea, opinion or belief about something

sanitize

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US / 'sænɪtaɪz /

UK / ˈsænɪˌtaɪz /

C1
  • verb
  • To make clean so people do not get sick
  • (Of statements) to make less likely to offend

unaware

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US / ˌʌnəˈweə(r) /

UK / ˌʌnəˈwɛr /

A2
  • adjecitve
  • Not knowing that something is happening

issue

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US / 'ɪʃu: /

UK / ˈɪʃu /

A2
  • noun
  • Important topic discussed, debated or argued over
  • Single edition of a magazine
  • verb
  • To make something available to be used or sold
  • To deliver a statement, etc. in an official manner

mess

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US / mes /

UK / mɛs /

A2
  • noun
  • Something that is untidy, dirty or unclean
  • verb
  • To make something untidy or dirty

advertise

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US / ˈædvətaɪz /

UK / ˈædvərtaɪz /

A2
  • verb
  • To show how good a product is, to make people buy

particular

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US / pəˈtɪkjələ(r) /

UK / pɚˈtɪkjəlɚ, pəˈtɪk- /

B2
  • adjecitve
  • One specific (one)
  • Having firm ideas about what is desirable
  • Being special or more than is typical

drink

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US / drɪŋk /

UK / drɪŋk /

A1
  • noun
  • A liquid that you put in your mouth
  • verb
  • To put water in your body through your mouth

company

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US / 'kʌmpənɪ /

UK / ˈkʌmpəni /

A1
  • noun
  • Good feeling from being with someone else
  • A business that sells things or provides services
  • Guests, especially in your home
  • Being with another person rather than alone

lie

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US / laɪ /

UK / lai /

A2
  • noun
  • An untrue statement, when you know it is not true
  • verb
  • To be in a horizontal or flat position
  • To say something that you know is not true

help

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US / help /

UK / hɛlp /

A1
  • noun
  • Something given to enable a person to do something
  • Assistance given to someone in need
  • Someone who makes something easier or possible
  • verb
  • To act to enable a person to do something; assist
  • To make something better or less difficult

real

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US / rɪəl /

UK / ˈriəl, ril /

A1
  • adjecitve
  • Actually existing or happening, not imagined
  • Being important or special

lot

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US / lɒt /

UK / lɑt /

A1
  • noun
  • What happens to a person in life from chance; fate
  • A group of people seen together
  • Item for sale at an auction
  • Small area of land used for a purpose e.g. parking

from

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US / frəm /

UK / frʌm, frɑm,frəm /

A1
  • preposition
  • Starting at a particular place, time or level

major

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US / 'meɪdʒə(r) /

UK / ˈmedʒɚ /

A2
  • adjecitve
  • Main league; esp. referring to American baseball
  • Important, serious, or large in scope, size
  • noun
  • High-ranking officer in the army
  • Main subject you study at university
  • verb
  • To study a particular subject at university

completely

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US / kəmˈpli:tli /

UK / kəmˈpliːtli /

A1
  • adverb
  • In every way or as much as possible

two

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US / tu: /

UK / tu /

A1
  • number
  • 2

brand

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US / brænd /

UK / brænd /

A2
  • noun
  • A mark burned on an animal to show who owns it
  • Product made or designed by a named company
  • verb
  • To burn a mark on an animal to show who owns it
  • To describe someone as a liar, coward, etc.
  • To give a famous name to a product or service

friendly

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US / ˈfrendli /

UK / ˈfrɛndli /

A2
  • adjecitve
  • Acting like a friend; kind and helpful
  • noun
  • Game played not in a competition

industry

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US / 'ɪndəstrɪ /

UK / ˈɪndəstri /

A1
  • noun
  • Hard work; being busy working
  • Factories or businesses that make certain products

base

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US / beɪs /

UK / bes /

A2
  • noun
  • Place military personnel live, train, and operate
  • Bottom part of an object that touches a surface
  • Unit of counting, e.g. 10 for counting
  • Most important idea or ingredient to add others
  • Origin or start from which something came
  • Main place where an organization or a person works
  • verb
  • To use as the starting point or origin for
  • To have as the main location for (company, etc.)

possibility

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US / ˌpɒsə'bɪlətɪ /

UK / ˌpɑsəˈbɪlɪti /

A2
  • noun
  • Something with a chance of happening or being true

back

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US / bæk /

UK / bæk /

A1
  • adjecitve
  • Farthest from the front e.g. in a classroom
  • adverb
  • Have returned to a place you were before
  • noun
  • The part of a chair that the upper body leans upon
  • Location at the rear of something
  • The reverse of side something
  • Area on the rear of your body
  • verb
  • To bet money on something
  • To go backwards in a car
  • To support and encourage someone or some cause

over

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US / 'əʊvə(r) /

UK / ˈovɚ /

A1
  • adverb
  • Finished; no longer happening
  • Towards the ground/away from a standing position
  • noun
  • A set of six consecutive balls bowled in cricket
  • other
  • Finished
  • preposition
  • Showing the relation when a thing is above another
  • On or covering something
  • Above or across something
  • More than you need
  • From one side to the other
  • In the direction of; toward

reuse

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US / ˌri:'ju:z /

UK / riˈjuz /

B1
  • verb
  • To use something again

decide

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US / dɪ'saɪd /

UK / dɪˈsaɪd /

A2
  • verb
  • To make a choice or choose after thinking about it
  • To make a legal judgment in court
  • to affect the result of something

culture

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US / 'kʌltʃə(r) /

UK / ˈkʌltʃɚ /

A2
  • noun
  • Beliefs and customs of a particular group

only

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US / ˈəunli /

UK / ˈonli /

A1
  • adverb
  • Just one; just that amount or thing; not more than
  • Not very important or serious
  • Just that type of thing, person
  • Short time ago; not before a certain time
  • conjunction
  • Except; but

ton

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US / tʌn /

UK / tʌn /

A2
  • noun
  • Unit of weight; 907 kilograms (US); 1016 (UK)

ignore

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US / ɪɡ'nɔ:(r) /

UK / ɪɡˈnɔr, -ˈnor /

A2
  • verb
  • To not listen to, look at, or pay attention to

privilege

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US / 'prɪvəlɪdʒ /

UK / ˈprɪvəlɪdʒ, ˈprɪvlɪdʒ /

B1
  • noun
  • Advantage or right given to only certain people
  • verb
  • To give advantages to some people not others

where

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US / hwɛə /

UK / hwɛr, wɛr /

A1
  • conjunction
  • At or in the place which
  • In whatever place
  • pronoun
  • Word you use to ask the location of something

rather

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US / 'rɑ:ðə(r) /

UK / ˈræðɚ, ˈrɑðɚ /

A1
  • adverb
  • Somewhat; fairly; not that much

try

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US / traɪ /

UK / traɪ /

A1
  • noun
  • Act of putting the ball over the rugby goal line
  • verb
  • To make an effort, to attempt to do something
  • To examine someone or something in a court of law
  • To test to see if it is good or you like it
  • To make a person go through hardship; test
  • To examine something to see if it works

conquer

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US / 'kɒŋkə(r) /

UK / ˈkɑŋkɚ /

B2
  • verb
  • To take possession of (land, city) with an army
  • To beat something difficult, e.g. a fear; overcome

million

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US / ˈmɪljən /

UK / ˈmɪljən /

A1
  • number
  • 1,000,000

ever

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US / 'evə(r) /

UK / ˈɛvɚ /

A1
  • adverb
  • At any time; at all times in the future

once

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US / wʌns /

UK / wʌns /

A1
  • adverb
  • One time; one instance
  • At a time in the past
  • conjunction
  • When; as soon as

eco

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US / ˈiːkəʊ /

UK / ˈekoʊ /

A1
  • adjecitve
  • Concerning the environment, plants, or animals

sure

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US / ʃʊə(r) /

UK / ʃʊr /

A1
  • adjecitve
  • Having no doubts about something
  • Have confidence in your own words or actions
  • Firmly established or held; being firm or stable
  • Being correct or true
  • adverb
  • What you say to agree willingly

reality

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US / rɪ'ælətɪ /

UK / riˈælɪti /

A2
  • noun
  • What is true, as opposed to what is imagined

strike

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US / straɪk /

UK / straɪk /

A2
  • noun
  • A punch or hit
  • Fact of not hitting the ball when playing baseball
  • Refusal to work to get more pay, protest something
  • verb
  • To hit something
  • To suddenly become (e.g. rich)
  • To have an idea occur to you

supply

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US / sə'plaɪ /

UK / səˈplaɪ /

A2
  • noun
  • Availability of products and services for use
  • Specific things needed to perform a certain task
  • verb
  • To give or sell goods to others for their use

position

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US / pəˈzɪʃn /

UK / pəˈzɪʃən /

A1
  • noun
  • Person's opinion or attitude about something
  • Specific location where someone or something is
  • Where you play or your role on a sports team
  • Person's job or status level
  • Set of conditions affecting what you can (not) do
  • verb
  • To put in a particular location or direction

kale

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US / keɪl /

UK / keɪl /

C2
  • noun
  • Hardy cabbage with coarse curly leaves

actually

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US / ˈæktʃuəli /

UK / ˈæktʃuəli /

A1
  • adverb
  • Used to add new (often different) information

will

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US / wɪl /

UK / wɪl /

A1
  • noun
  • Desire or choice of someone
  • Document saying who gets your money when you die
  • Strong desire to do something; determination
  • Desire to do something; strong wish to do
  • other
  • Used with verbs to express the future
  • verb
  • To leave property to someone after your death
  • To use mental effort to make something happen
  • Am (is, are) likely to do
  • To influence someone to do something
  • To make something happen by strongly wanting it

global

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US / ˈgləʊbl /

UK / ˈgloʊbl /

A2
  • adjecitve
  • Concerning, involving, affecting all of something
  • Of, affecting, or involving the entire world

exactly

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US / ɪgˈzæktli /

UK / ɪɡˈzæktli /

A1
  • adverb
  • No more and no less than; precisely

utilize

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US / ˈju:təlaɪz /

UK / ˈjutlˌaɪz /

B1
  • verb
  • To use something for a particular purpose

immerse

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US / ɪˈmɜ:s /

UK / ɪˈmɜ:rs /

B1
  • verb
  • To put something in liquid until it is covered
  • To become completely involved in something

feel

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US / fi:l /

UK / fil /

A1
  • verb
  • To be aware of or experience an emotion, sensation
  • To sense through direct contact; touch

afford

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US / ə'fɔ:d /

UK / əˈfɔrd, əˈford /

A2
  • verb
  • To make available, to provide
  • To have enough money to pay for something

tool

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US / tu:l /

UK / tul /

A2
  • noun
  • Device used to make things, e.g. a hammer
  • verb
  • To provide a workshop with the right equipment

shift

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US / ʃɪft /

UK / ʃɪft /

A2
  • adjecitve
  • (Of work) starting at a certain time, as at night
  • noun
  • A change in a persons plans, opinions or beliefs
  • Period of work starting at a certain time
  • verb
  • To change in position or direction
  • To move something from one place to another

massive

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US / ˈmæsɪv /

UK / ˈmæsɪv /

B1
  • adjecitve
  • Very big; large; too big

misstep

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US / ˌmɪsˈstep /

UK / mɪsˈstɛp /

A1
  • noun
  • A clumsy or badly judged step.

reason

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US / 'ri:zn /

UK / ˈrizən /

A1
  • noun
  • Ability to think about facts and form a judgment
  • Explanation for why something occurred or was done
  • verb
  • To think and make conclusions in a logical manner

team

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US / ti:m /

UK / tim /

A1
  • noun
  • Group of people working on a task together
  • Group of people playing a sport together

should

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US / ʃʊd /

UK / ʃʊd /

A1
  • other
  • Used to indicate what is proper or reasonable

continue

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US / kən'tɪnju: /

UK / kənˈtɪnju /

A1
  • verb
  • To do something without stopping, or after pausing
  • To start doing again after a break, pause, or stop

ecological

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US / ˌi:kəˈlɒdʒɪkl /

UK / ˌi:kəˈlɑ:dʒɪkl /

B1
  • adjecitve
  • Concerning the environment, plants, or animals

certain

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US / ˈsə:tn /

UK / ˈsɚtn /

A1
  • adjecitve
  • Definite, fixed
  • Referring to an unspecified amount or quantity
  • Being sure about something; without doubt

day

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US / deɪ /

UK / de /

A1
  • noun
  • A period of 24 hours beginning at midnight
  • The period of time when it is light outside
  • Person's name

sell

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US / sel /

UK / sɛl /

A1
  • verb
  • To exchange something for money
  • To persuade people to do, like or agree

indeed

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US / ɪnˈdi:d /

UK / ɪnˈdid /

A2
  • adverb
  • Actually; in fact; in reality

indirectly

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US / ˌɪndɪˈrɛktli /

UK / ɪndəˈrɛktli /

B1
  • adverb
  • In a manner that is not direct or straight

snow

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US / snəʊ /

UK / sno /

A1
  • noun
  • Person's name
  • White ice crystals that fall from the sky
  • verb
  • (Of ice crystals) to fall to the ground
  • To fool into believing something untrue

strategic

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US / strəˈti:dʒɪk /

UK / strəˈtidʒɪk /

A2
  • adjecitve
  • Concerned with strategy; well thought out

imagine

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US / ɪ'mædʒɪn /

UK / ɪˈmædʒɪn /

A1
  • verb
  • To think creatively about; form mental picture of

shock

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US / ʃɒk /

UK / ʃɑ:k /

A2
  • noun
  • The passage of an electricity through the body
  • Sudden bad feeling caused by something unexpected
  • verb
  • To affect someone with an electrical current
  • To cause great surprise, horror, or anger

taste

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US / teɪst /

UK / test /

A2
  • noun
  • (Good) sense of style in clothes, art, or manners
  • Flavor in your mouth from food or drink
  • A liking for something; preference
  • Brief experience of something
  • verb
  • To experience something
  • To experience the flavor of food, drink
  • To briefly experience to see if you like something

new

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US / nju: /

UK / nu, nju /

A1
  • adjecitve
  • Not old, recently born, built or made
  • Being or doing something for the first time
  • Not felt, seen or known previously
  • Having been recently bought or obtained

here

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US / hɪə(r) /

UK / hɪr /

A1
  • adverb
  • In this place; at this location, position or time

resell

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US / ˌri:ˈsel /

UK / ˈriˈsɛl /

A2
  • verb
  • To sell (something) again after having bought it

inequality

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US / ˌɪnɪˈkwɒləti /

UK / ˌɪnɪˈkwɑ:ləti /

B1
  • noun
  • Situation where things are not equal, fair

inflation

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US / ɪn'fleɪʃn /

UK / ɪnˈfleʃən /

B1
  • noun
  • Act of filling something with air or gas
  • Continual rise in the prices of products

eat

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US / i:t /

UK / it /

A1
  • verb
  • To put food in your mouth

debt

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US / det /

UK / dɛt /

A2
  • noun
  • Sum of money owed to someone that is not yet paid

use

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US / ju:s /

UK / ju:s /

A1
  • noun
  • Ability to employ something
  • Need to enable it to work
  • Permission to do something with something
  • Act of spending money
  • Operation of a machine for its function
  • verb
  • To have; to eat, drink, consume etc.
  • To need to operate or work
  • To operate a machine, e.g. a computer
  • To treat a person badly
  • To do something with, for a task or purpose

true

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US / tru: /

UK / tru: /

A1
  • adjecitve
  • Agreeing with the facts; not false; real or actual

shallow

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US / 'ʃæləʊ /

UK / ˈʃælo /

B1
  • adjecitve
  • Not deep; short from top to bottom
  • Lacking interest in serious things; superficial

many

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US / 'menɪ /

UK / ˈmɛni /

A1
  • determiner
  • Used to refer a large number of things

someone

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US / ˈsʌmwʌn /

UK / ˈsʌmˌwʌn, -wən /

A1
  • pronoun
  • Person who is not known or named

lotion

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US / ˈləʊʃn /

UK / ˈloʊʃn /

C1
  • noun
  • Liquid applied onto the skin to protect, soften it

already

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US / ɔ:lˈredi /

UK / ɔlˈrɛdi /

A1
  • adverb
  • Having happened or been done before this time

consider

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US / kən'sɪdə(r) /

UK / kənˈsɪdər /

A1
  • verb
  • To think carefully about something

consumerism

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US / kənˈsju:mərɪzəm /

UK / kənˈsu:mərɪzəm /

A2
  • noun
  • Theory that buying a lot of goods is a good thing

this

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US / ðɪs /

UK / ðɪs /

A1
  • adjecitve
  • Used to indicate something already been discussed
  • Used to indicate something happening around now
  • adverb
  • An indication by a physical motion or gesture
  • A specific amount of
  • determiner
  • Person, thing, or idea near you
  • pronoun
  • Person, thing that has already been discussed

five

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US / faɪv /

UK / faɪv /

A1
  • number
  • 5

make

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US / meɪk /

UK / mek /

A1
  • noun
  • Product made by a particular company; brand
  • verb
  • To arrange or prepare something e.g. dinner
  • To get to (a place) on time
  • To gain the status of (teacher, lawyer, etc.)
  • To create something by putting things together
  • To earn a certain amount of money at a job
  • To cause or force a person to do something
  • To cause something to happen or be formed

differently

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US / 'dɪfrəntlɪ /

UK / ˈdɪfərəntlɪ /

A2
  • adverb
  • In another and different manner

into

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US / 'ɪntə /

UK / ˈɪntu /

A1
  • preposition
  • Moving or going inside something
  • In the same direction as; in the direction of
  • So as to become; taking the state of

kind

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US / kaɪnd /

UK / kaɪnd /

A1
  • adjecitve
  • In a caring and helpful manner
  • friendly and considerate
  • noun
  • One type of thing

climate

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US / ˈklaɪmət /

UK / ˈklaɪmɪt /

A2
  • noun
  • Typical weather conditions in a particular place

image

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US / 'ɪmɪdʒ /

UK / ˈɪmɪdʒ /

A2
  • noun
  • Picture, sculpture or painting of something
  • General idea or opinion of something
  • verb
  • To obtain pictures by scanning them with a machine

prank

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US / præŋk /

UK / præŋk /

C1
  • noun
  • Trick performed to make people look foolish

one

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US / wʌn /

UK / wʌn /

A1
  • pronoun
  • You; we; people in general; someone
  • The thing or person previously referred to
  • adjecitve
  • Used to refer to people generally
  • Being a strong example of (something mentioned)
  • number
  • Number 1

material

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US / məˈtɪəriəl /

UK / məˈtɪriəl /

A2
  • adjecitve
  • Relevant; (of evidence) important or significant
  • Belonging to the world of physical things
  • noun
  • Cloth; fabric
  • Supplies or data needed to do a certain thing
  • Substance from which a thing is made of

plant

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US / plɑ:nt /

UK / plænt /

A2
  • noun
  • Factory or a place where things are made
  • Living thing with leaves and roots growing in soil
  • verb
  • To firmly position something (in the ground)
  • To put seeds, flowers, trees in the ground

lightning

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US / ˈlaɪtnɪŋ /

UK / ˈlaɪtnɪŋ /

B1
  • adjecitve
  • Moving very fast or occurring suddenly
  • noun
  • Flashes of light in the sky caused by a storm

alone

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US / ə'ləʊn /

UK / əˈlon /

A1
  • adjecitve
  • Apart from others
  • Without equal
  • adverb
  • Without anyone or anything else

epic

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US / 'epɪk /

UK / ˈɛpɪk /

B2
  • adjecitve
  • Going on for a long time; awe-inspiring
  • noun
  • A long story, often about many people and events

the

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US / ðə /

UK / ðə /

A1
  • article
  • Used to refer to something already mentioned
  • Used to show there is only one of something
  • determiner
  • Used to describe all of a family

lead

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US / li:d /

UK / lid /

A1
  • adjecitve
  • Being the main part in movies or plays
  • noun
  • Wire for electricity, computer, etc.; cable
  • Information that could help to solve a crime
  • Main part in a play or movie
  • Heavy, gray metal element
  • Rope used to tie something to stop it escaping
  • Act of being at the front in a race or game
  • verb
  • To show the way or guide others
  • To be at the front of a race or game
  • To travel in front of; go in advance of others

trash

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US / træʃ /

UK / træʃ /

B2
  • noun
  • Garbage or anything that is worthless
  • verb
  • To throw away in the garbage
  • To criticize; claim person/thing is inferior

pat

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US / pæt /

UK / pæt /

B1
  • noun
  • Person's name
  • verb
  • To hit or touch lightly

you

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US / jʊ /

UK / ju /

A1
  • pronoun
  • Person someone is speaking or writing to
  • Person or people in general

little

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US / 'lɪtl /

UK / ˈlɪtl /

A1
  • adjecitve
  • Being short in length of time
  • Not great in size, amount, or degree; small
  • Being very young or younger than others
  • adverb
  • By an amount or degree that is not very much
  • Not often; rarely
  • noun
  • A person's name

commercial

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US / kəˈmə:ʃəl /

UK / kəˈmɚʃəl /

B1
  • adjecitve
  • noun
  • Radio or television advertisement

message

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US / 'mesɪdʒ /

UK / ˈmɛsɪdʒ /

A2
  • noun
  • Main idea or theme in a story, book, or film
  • Piece of information that is told/given to someone
  • verb
  • To communicate using text

cetera

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US / ˈsetərə /

UK / ˈsetərə /

A1
  • other

less

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US / les /

UK / lɛs /

A1
  • adjecitve
  • Smaller in amount or degree
  • adverb
  • To a smaller degree
  • noun
  • A smaller amount
  • preposition
  • With the subtraction of

peer

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US / pɪə(r) /

UK / pɪr /

B2
  • noun
  • A noble, but not royal, person, e.g. lord or duke
  • Person of the same age, class or situation
  • verb
  • To look closely and carefully, as if hard to see

wish

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US / wɪʃ /

UK / wɪʃ /

A1
  • noun
  • Expression of a hope for something in the future
  • verb
  • To want something to happen or to become true

responsibly

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US / rɪˈspɒnsəbli /

UK / rɪˈspɑ:nsəbli /

A1
  • adverb
  • In a responsible way; sensibly

intense

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US / ɪn'tens /

UK / ɪnˈtɛns /

A2
  • adjecitve
  • Very strong, great or extreme in degree

also

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US / 'ɔ:lsəʊ /

UK / ˈɔlso /

A1
  • adverb
  • In addition; too; in a similar way

bolt

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US / bəʊlt /

UK / boʊlt /

B1
  • noun
  • Line of electricity in the sky from lightning
  • Piece of metal for joining two things together
  • verb
  • To lock by putting a piece of metal across a door
  • To run away suddenly; jump into action

masterpiece

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US / ˈmɑ:stəpi:s /

UK / ˈmæstɚˌpis /

B2
  • noun
  • Greatest work, e.g. of a famous artist

level

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US / 'levl /

UK / ˈlɛvəl /

A2
  • adjecitve
  • (Sports) equal to another
  • Being steady and determined (e.g. a voice)
  • noun
  • Specific height of something
  • Amount of ability you have compared to others
  • Floor or deck within a building
  • Tool used to determine if something is lying flat
  • verb
  • To aim a gun at someone
  • To destroy a building; flatten an area completely
  • To make things flat or even
  • To make a score equal to another, in sports

happy

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US / ˈhæpi /

UK / ˈhæpi /

A1
  • adjecitve
  • Feeling pleasure or joy; glad

utterly

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US / 'ʌtəli: /

UK / ˈʌtəli /

B2
  • adverb
  • Completely

year

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US / jə: /

UK / jɪr /

A1
  • noun
  • Unit of time equal to 12 months or 365 or 366 days
  • Used to refer to the age of a person

order

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US / 'ɔ:də(r) /

UK / ˈɔrdɚ /

A1
  • noun
  • Religious or social group, as of nuns
  • Instructions to others to do what you want
  • State in which things are neat and organized
  • What you ask to buy, e.g. food in restaurant
  • Social or political control of an area
  • verb
  • To put things in a sequence, e.g. a, b, c
  • To give instructions to others to do what you want
  • To ask for something you want to buy, e.g. a meal

ikea

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US / aɪ-keɪ-iː-eɪ /

UK / ˌaɪˈkiə /

A1

alternative

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US / ɔ:lˈtɜ:nətɪv /

UK / ɔlˈtɚnətɪv, æl- /

A2
  • adjecitve
  • A different choice
  • noun
  • Something different you can choose

horrify

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US / ˈhɒrɪfaɪ /

UK / ˈhɔ:rɪfaɪ /

B2
  • verb
  • To cause someone to feel horror or shock

shop

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US / ʃɒp /

UK / ʃɑ:p /

A1
  • noun
  • Place to learn how to fix or make things; class
  • Place where things are fixed or repaired, e.g. cars
  • Place which sells things
  • verb
  • To look for or buy goods or services

core

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US / kɔ:(r) /

UK / kɔr, kor /

A2
  • noun
  • Important central part of something
  • verb
  • To take out the central section of a fruit

blockbuster

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US / ˈblɒkbʌstə(r) /

UK / ˈblɑkˌbʌstɚ /

C1
  • noun
  • Large, expensive, popular, successful (movie, cd)

let

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US / let /

UK / lɛt /

A1
  • verb
  • To allow someone to do something
  • Introducing a suggestion to do something together
  • To rent a house, etc. to others

burger

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US / ˈbɜ:gə(r) /

UK / ˈbɜ:rgə(r) /

A2
  • noun
  • Bread roll with patty of minced beef inside

three

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US / θri: /

UK / θri /

A1
  • number
  • Number 3

live

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US / lɪv /

UK / liv /

A1
  • adjecitve
  • Being broadcast as events happen, not recorded
  • Carrying electric current; able to give a shock
  • Glowing because burning; hot
  • Not yet killed (for food)
  • adverb
  • (Music, drama) as it is performed
  • verb
  • To be alive
  • To experience a particular type of life
  • To make your home in a house or town

may

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US / meɪ /

UK / me /

A1
  • noun
  • 5th month of the year
  • other
  • Used to express a desire
  • Expresses permission, possibility or probability
  • Used to show that a thing could be true

critical

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US / ˈkrɪtɪkl /

UK / ˈkrɪtɪkəl /

A2
  • adjecitve
  • Making a negative judgment of something
  • Being important or serious; vital; dangerous
  • Most important part

other

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US / 'ʌðə(r) /

UK / ˈʌðər /

A1
  • adjecitve
  • A thing different from that mentioned
  • determiner
  • (Something) else; not the first (one)
  • pronoun
  • Being the one and only thing of that category

power

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US / 'paʊə(r) /

UK / ˈpaʊɚ /

A1
  • noun
  • Legal or official right to perform certain actions
  • Ability to move forcefully and quickly
  • Energy of something (e.g. electricity or fuel)
  • Mathematical way to multiply a number
  • Condition of being in political control
  • Physical force, energy, and strength
  • verb
  • To give energy to something, e.g. by electricity
  • To move something forcefully and quickly

spectacle

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US / ˈspektəkl /

UK / ˈspɛktəkəl /

B1
  • noun
  • Impressive performance, public event or show
  • Large public event, performance, or show
  • Public show of your bad or shameful actions

strength

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US / streŋθ /

UK / strɛŋkθ, strɛŋθ, strɛnθ /

A2
  • noun
  • Condition of being strong

creative

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US / krɪ'eɪtɪv /

UK / kriˈetɪv /

A2
  • adjecitve
  • Having the ability to make something new

cigarette

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US / ˌsɪgəˈret /

UK / ˈsɪgəret /

B1
  • noun
  • White paper tube filled with tobacco

play

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US / pleɪ /

UK / pleɪ /

A1
  • noun
  • Loose, free movement between two objects
  • Single action in a sports game
  • Performance in which people act in a theater
  • verb
  • To act as a character in a movie, or on stage
  • To perform music on an instrument
  • To use a device, e.g. a video game
  • To do something for enjoyment and fun
  • To do or perform a game or sport

state

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US / steɪt /

UK / stet /

A1
  • adjecitve
  • Concerning region within a country
  • noun
  • Region within a country, with its own government
  • Situation or condition something is in
  • verb
  • To say; declare as fact

catchy

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US / ˈkætʃi /

UK / ˈkætʃi, ˈkɛtʃi /

B2
  • adjecitve
  • Being easy to like, remember (of songs)

electricity

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US / ɪˌlekˈtrɪsəti /

UK / ɪlɛkˈtrɪsɪti,ˌilɛk- /

A2
  • noun
  • Energy generated positive and negative charges

client

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US / 'klaɪənt /

UK / ˈklaɪənt /

A2
  • noun
  • Person paying for professional services

unnecessary

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US / ʌnˈnesəsəri /

UK / ʌnˈnesəseri /

B1
  • adjecitve
  • Being more than needed or not needed

how

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US / haʊ /

UK / haʊ /

A1
  • adjecitve
  • To what degree? in what amount?
  • adverb
  • (Used to explain the way to do something)
  • exclamation
  • For what purpose or reason?
  • (Used to ask someone or something's condition)

energy

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US / 'enədʒɪ /

UK / ˈɛnədʒi /

A2
  • noun
  • Physical or mental strength

degradation

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US / ˌdegrəˈdeɪʃn /

UK / ˌdɛɡrəˈdeʃən /

B2
  • noun
  • Reduction in quality or character
  • Act of treating someone without respect

then

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US / ðen /

UK / ðɛn /

A1
  • adverb
  • A time that is not now
  • Following another thing in time or arrangement
  • Following on reasonably from what was just stated
  • At that time, not now

enough

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US / ɪˈnʌf /

UK / ɪˈnʌf /

A1
  • adjecitve
  • Sufficient to answer the need
  • adverb
  • To a satisfactory degree
  • pronoun
  • Equal to what is needed; as much as required
  • Adequate number or amount

mindful

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US / ˈmaɪndfl /

UK / ˈmaɪndfəl /

B1
  • adjecitve
  • Bearing in mind; attentive to

exciting

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US / ɪkˈsaɪtɪŋ /

UK / ɪkˈsaɪtɪŋ /

A2
  • adjecitve
  • Creating interest, happiness or pleasurable fear
  • verb
  • To cause a reaction; make active
  • To make someone feel happy, interested or eager

directly

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US / dəˈrektli /

UK / dɪˈrɛktli, daɪ- /

A2
  • adverb
  • In a frank and honest way
  • Right away; immediately

atone

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US / ə'təʊn /

UK / əˈton /

C1
  • verb
  • To do something to show you are sorry

get

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US / ɡet /

UK / ɡɛt /

A1
  • verb
  • To become affected by illness or disease
  • To begin to feel or understand an emotion or idea
  • To send or bring someone or something home, etc.
  • To go somewhere to obtain something
  • To (cause to) do a particular thing
  • To obtain, receive or be given something
  • To currently have
  • To prepare for use
  • To understand something being said or read

what

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US / wɒt /

UK / hwɑt, hwʌt, wɔt, wʌt,hwət, wət /

A1
  • pronoun
  • Thing or things that; the same kind as
  • Used to emphasize something you are about to say
  • adjecitve
  • Used to refer to a particular amount, or number
  • Used to place emphasis on a particular quality
  • adverb
  • To a certain degree
  • determiner
  • Question words used for asking for information
  • exclamation
  • Used to express excitement, shock, or surprise
  • Used to ask people to repeat something they said

present

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US / 'preznt /

UK / ˈprɛznt /

A1
  • adjecitve
  • Being in attendance; being there; having turned up
  • noun
  • Gift
  • Verb tense indicating an action is happening now
  • Current time; now
  • verb
  • To introduce someone to others
  • To host a program on television or radio
  • To give a speech or presentation
  • To show something to someone who will examine it
  • To appear or happen
  • To give an award or prize to someone

fun

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US / fʌn /

UK / fʌn /

A1
  • adjecitve
  • Amusing and enjoyable
  • noun
  • Enjoyable or amusing quality or feeling

must

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US / məst /

UK / mʌst /

A1
  • noun
  • Something that is necessary or required
  • other
  • (Used to state that something ought to be true)
  • Used to say something is required or necessary

tell

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US / tel /

UK / tɛl /

A1
  • verb
  • To (strongly) advise a person to do something
  • To be able to guess
  • To say or communicate information to someone
  • To inform, but without speaking; indicate
  • To have a negative effect on someone
  • To order someone to do something; command
  • To recognize something based on certain signs
  • To report something to an authority
  • To explain something or teach someone something

furniture

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US / ˈfɜ:nɪtʃə(r) /

UK / ˈfɚnɪtʃɚ /

A2
  • noun
  • Items such as tables, chairs, beds or closets

impact

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US / 'ɪmpækt /

UK / ˈɪmˌpækt /

A2
  • noun
  • A striking effect or result to hit with force
  • Very strong influence
  • Act or force of one thing hitting something else
  • verb
  • To hit or strike someone or something with force

place

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US / pleɪs /

UK / ples /

A1
  • noun
  • Particular location, area or region
  • verb
  • To put someone in a particular type of situation
  • To put something in a certain location or position

happen

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US / 'hæpən /

UK / ˈhæpən /

A1
  • verb
  • To take place or occur

example

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US / ɪgˈzɑ:mpl /

UK / ɪɡˈzæmpəl /

A1
  • noun
  • Thing, person which represents a category

refresh

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US / rɪ'freʃ /

UK / rɪˈfrɛʃ /

B1
  • verb
  • To refill a person's glass with a drink
  • To restore strength and energy to; revive
  • To renew a webpage to show the latest information

like

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US / laɪk /

UK / laɪk /

A1
  • adjecitve
  • Being equal in status or kind to something else
  • Similar; the same
  • adverb
  • For example
  • preposition
  • Used as a filler; used to ad emphasis
  • In a way similar to the way something is done
  • Such as; for example
  • verb
  • To want to
  • To find something pleasing; to prefer something

advocate

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US / 'ædvəkeɪt /

UK / ˈædvəˌket /

B1
  • noun
  • A lawyer who protects a clients interests
  • Person who supports a movement for changes
  • verb
  • To request change
  • To publicly support a belief

right

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US / raɪt /

UK / raɪt /

A1
  • adjecitve
  • Correct or true
  • The south side of you looking at the rising sun
  • adverb
  • Exactly in a place or time
  • Being appropriate for a particular event
  • In a straight or direct manner
  • noun
  • Something you are legally or morally allowed to do
  • Ideal of what is just and good
  • Political view based on conservatism
  • verb
  • To fix something previously wrong or unjust
  • To make upright, as a boat that has turned over

people

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US / 'pi:pl /

UK / ˈpipəl /

A1
  • noun
  • Persons sharing culture, country, background, etc.
  • Men, Women, Children

hard

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US / hɑ:d /

UK / hɑː(r)d /

A1
  • adjecitve
  • Difficult to do; difficult to understand
  • (Of facts) not able to be misunderstood; clear
  • (Of alcohol) strong
  • Involving or requiring lots of work, effort, care
  • Being full of pain, trouble, and problems
  • Strong
  • (Of edge) clear; sharp
  • Difficult to bend, break or cut; solid
  • adverb
  • With lots of force, power, or impact

that

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US / ðæt /

UK / ðæt, ðət /

A1
  • adjecitve
  • The person or thing being talked about
  • Used to identify something both the speakers know
  • adverb
  • Used to reinforce adjectives and adverbs
  • To such a degree
  • conjunction
  • Used to connect a noun clause
  • Used to introduce an adverbial clause
  • Used to introduce a noun clause
  • determiner
  • Used as a noun to refer to something
  • pronoun
  • Referring an object far away
  • Used to refer to the relative pronoun ‘which’

mean

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US / mi:n /

UK / min /

A1
  • adjecitve
  • Being good at
  • Nasty; unkind
  • Not liking to spend money; cheap; stingy
  • noun
  • Average of a set of numbers
  • verb
  • To express a particular idea or thought
  • To intend to do something in particular
  • To have a particular meaning or value

pill

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US / pɪl /

UK / pɪl /

A2
  • noun
  • Person who is difficult to deal with
  • Small, round piece of medicine that is swallowed

thrive

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US / θraɪv /

UK / θraɪv /

B2
  • verb
  • To be or become healthy or successful

twice

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US / twaɪs /

UK / twaɪs /

A1
  • adverb
  • Two times

stay

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US / steɪ /

UK / ste /

A1
  • noun
  • Legal order to stop or delay an action
  • Strong rope or wire that supports a ship's mast
  • Period of time spent living in or visiting a place
  • verb
  • To keep trying without giving up
  • To remain in the same place and not move away
  • To spend time visiting a place or someone's home

perspective

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US / pə'spektɪv /

UK / pɚˈspɛktɪv /

B1
  • noun
  • Artistic method of creating a sense of distance
  • Ability to understand what is important in life

even

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US / 'i:vn /

UK / ˈivən /

A1
  • adjecitve
  • Being equal in influence, power, possibility etc.
  • Being divided equally or fairly
  • (Of teams/contest) with similar chances of success
  • Smooth, level, or regular
  • Can be divided by 2; ending in 2, 4, 6, 8, or 0
  • At a regular, equally steady manner
  • Remaining steady and unchanging
  • adverb
  • (When this is surprising) as well; too
  • (Used to compare two things/stress the difference)
  • verb
  • To make something level; to flatten
  • To make something equal

require

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US / rɪ'kwaɪə(r) /

UK / rɪˈkwaɪr /

A2
  • verb
  • To demand that someone does something
  • To need to do something, to make it necessary

fixation

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US / fɪkˈseɪʃn /

UK / fɪkˈseʃən /

C2
  • noun
  • Thing you think about so much it's unhealthy

solve

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US / sɒlv /

UK / sɑ:lv /

A2
  • verb
  • To figure out a way to handle a difficult problem

medium

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US / 'mi:dɪəm /

UK / ˈmidiəm /

A2
  • noun
  • Method of expressing ideas or feelings
  • Something available in a middle size or condition
  • Person who claims to communicate with the dead

win

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US / wɪn /

UK / wɪn /

A1
  • noun
  • Success in beating the other team or competitors
  • Success in a game or contest
  • verb
  • To get something as a prize because of a success
  • To gain something you want because of your efforts
  • To succeed in a game or contest

everywhere

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US / ˈevriweə(r) /

UK / ˈevriwer /

A1
  • adverb
  • Every place

about

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US / ə'baʊt /

UK / əˈbaʊt /

A1
  • adverb
  • To be ready to; going to
  • Nearly; approximately; roughly
  • Near; next to; close to
  • In every direction; in the area of
  • preposition
  • Concerning or of (a topic)

suppose

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US / sə'pəʊz /

UK / səˈpoʊz /

A2
  • conjunction
  • What if
  • verb
  • To imagine or guess what might happen

week

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US / wi:k /

UK / wik /

A1
  • noun
  • Period of seven days from Sunday to Saturday

each

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US / i:tʃ /

UK / itʃ /

A1
  • determiner
  • Every one of two or more things
  • pronoun
  • Per one person or thing

own

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US / əʊn /

UK / on /

A1
  • adjecitve
  • Belong to oneself
  • determiner
  • Yours, his, hers, etc.; not belonging to another
  • pronoun
  • (Something) belong to myself
  • verb
  • To have something as your property

hilarious

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US / hɪˈleəriəs /

UK / hɪˈlɛriəs, -ˈlær-, haɪ- /

B2
  • adjecitve
  • Extremely amusing; very funny

fight

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US / faɪt /

UK / faɪt /

A1
  • noun
  • An argument or quarrel
  • Act of trying to hurt someone by hitting them
  • A struggle to do a difficult task
  • verb
  • To argue or quarrel with someone about something
  • To try to hurt someone by hitting them
  • To struggle to do a difficult task

again

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US / ə'ɡen /

UK / əˈɡɛn /

A1
  • adverb
  • One more time, once more

obvious

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US / ˈɒbviəs /

UK / ˈɑbviəs /

A2
  • adjecitve
  • Easily understood and clear; plain to see

witness

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US / 'wɪtnəs /

UK / ˈwɪtnɪs /

B1
  • noun
  • Person who was present to see an event take place
  • Evidence or proof of something
  • verb
  • To see the signing of an official document
  • To see an event take place (usually a crime)
  • To serve as an example or evidence of something

excite

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US / ɪk'saɪt /

UK / ɪkˈsaɪt /

A2
  • verb
  • To make something or someone become more active
  • To make someone feel happy, interested or eager

our

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US / 'aʊə(r) /

UK / aʊr /

A1
  • determiner
  • Belonging to us

superpower

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US / ˈsu:pəpaʊə(r) /

UK / ˈsu:pərpaʊə(r) /

C2
  • noun
  • State powerful enough to influence world events

friend

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US / frend /

UK / frɛnd /

A1
  • noun
  • Person who you like and enjoy being with

fellow

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US / 'feləʊ /

UK / ˈfɛlo /

A2
  • adjecitve
  • Being of the same kind
  • noun
  • Man or a boy
  • Student paid to study and teach after college

africa

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US / 'æfrɪkə /

UK / ˈæfrɪkə /

A1
  • noun
  • Continent between the Atlantic and Indian oceans

currently

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US / ˈkʌrəntli /

UK / ˈkʌrənt(ə)li /

A2
  • adverb
  • Happening or being in the present time

deal

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US / di:l /

UK / dil /

A1
  • verb
  • To cope with something - usually troubles
  • To give (something bad e.g. news) to
  • To buy and sell illegal drugs
  • To give out (cards, etc.) to; distribute
  • To do business with someone or to sell products

cut

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US / kʌt /

UK / kʌt /

A1
  • noun
  • Act/instance of reducing the size or amount of
  • Small opening made using a sharp object, knife
  • A wound on someone's skin caused by a sharp object
  • verb
  • To reduce the size or amount of something
  • To use knife or scissors to divide, open surfaces

good

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US / ɡʊd /

UK / ɡʊd /

A1
  • adjecitve
  • Proper, appropriate or right
  • (Of an amount) enough; plenty
  • Excellent; high quality
  • Acting well or properly; of moral character
  • In a positive or happy emotional state
  • noun
  • Advantage or benefit

food

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US / fu:d /

UK / fud /

A1
  • noun
  • What people and animals eat to live
  • Things taken in by plants to maintain life
  • A particular style or type of cooking, e.g. Asian

now

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US / naʊ /

UK / naʊ /

A1
  • adverb
  • At the present time or moment
  • Right away or in the next possible moment
  • Used to refer to something that just happened
  • Time between the present and a moment in the past
  • conjunction
  • Resulting from or because of something

opportunity

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US / ˌɒpə'tju:nətɪ /

UK / ˌɑpɚˈtunɪti, -ˈtju- /

A2
  • noun
  • Time, situation when a thing might be done; chance

really

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US / ˈri:əli /

UK / ˈriəˌli, ˈrili /

A1
  • adverb
  • Used to stress something that is said; definitely
  • In a true or accurate manner
  • Very

seriously

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US / ˈsɪəriəsli /

UK / ˈsɪriəsli /

B1
  • adverb
  • Involving or requiring great thought or study

role

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US / rəʊl /

UK / rol /

A2
  • noun
  • Character played by an actor
  • Part you play in an activity; job; responsibility

unprecedented

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US / ʌnˈpresɪdentɪd /

UK / ʌnˈprɛsɪˌdɛntɪd /

B1
  • adjecitve
  • Not having happened before, or to such a degree

represent

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US / ˌreprɪ'zent /

UK / ˌrɛprɪˈzɛnt /

A2
  • verb
  • To depict art objects, figures, scenes; to portray
  • To show or describe something in a particular way
  • To act on behalf of others in government
  • To act or speak for another person or other people

fuel

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US / 'fju:əl /

UK / ˈfjuəl /

A2
  • noun
  • Material used to produce heat or power when burned
  • verb
  • To give power to (a mob, anger, etc.); incite
  • To provide gas or petrol for something

ally

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US / 'ælaɪ /

UK / 'ælaɪ /

B1
  • noun
  • Someone who supports, helps, or defends you
  • verb
  • To join a group to offer or receive support

oof

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US / u:f /

UK / u:f /

A1
  • exclamation

award

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US / ə'wɔ:d /

UK / əˈwɔrd /

A2
  • noun
  • Prize given to you because you did something well
  • verb
  • To give a prize for doing something well

scale

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US / skeɪl /

UK / skel /

A2
  • noun
  • Size, level, or amount when compared
  • Small hard plates that cover the body of fish
  • Device that is used to weigh a person or thing
  • Range of numbers from the lowest to the highest
  • Dimensions or size of something
  • verb
  • To change the size of but keep the proportions
  • To climb something large (e.g. a mountain)
  • To remove the scales of a fish

necessary

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US / 'nesəsərɪ /

UK / ˈnɛsɪˌsɛri /

A1
  • adjecitve
  • Needed or required; unavoidable

mother

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US / ˈmʌðə(r) /

UK / ˈmʌðɚ /

A1
  • noun
  • Female who has a child or children; female parent
  • verb
  • To take care of someone as if they were your child

give

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US / ɡɪv /

UK / ɡɪv /

A1
  • noun
  • Degree of flexibility in something, a material
  • verb
  • To hand over or present something to someone
  • To cause someone to have or experience something

want

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US / wɔnt /

UK / wɑnt, wɔnt /

A1
  • noun
  • Something you desire or wish for
  • State or condition of poverty
  • verb
  • To desire or wish for something; hope for a thing

powerful

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US / ˈpauəful /

UK / ˈpaʊəfəl /

A2
  • adjecitve
  • Having control or influence over
  • Having a lot of physical force, energy, strength

fossil

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US / 'fɒsl /

UK / ˈfɑsəl /

B1
  • noun
  • Plant or animal that became rock after many years

excessive

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US / ɪkˈsesɪv /

UK / ɪkˈsɛsɪv /

B2
  • adjecitve
  • Beyond what is usual or proper

can

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US / kæn /

UK / kən,kæn /

A1
  • noun
  • A metal container for storing food
  • other
  • Able to; have the skill to; have the time to
  • verb
  • To have permission to
  • To be possible to do
  • To preserve food by sealing it in a metal container

ninja

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US / ˈnɪndʒə /

UK / 'nɪndʒə /

C1
  • noun
  • Japanese martial arts warrior, often an assassin

embrace

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US / ɪm'breɪs /

UK / ɛmˈbres /

B1
  • noun
  • Act of holding someone closely
  • verb
  • To hold closely; cuddle, kiss or hug

but

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US / bət /

UK / bʌt,bət /

A1
  • conjunction
  • Used before you say something different, opposite

nearly

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US / ˈniəli /

UK / ˈnɪrli /

A1
  • adverb
  • Not completely; almost

life

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US / laɪf /

UK / laɪf /

A1
  • noun
  • All the living things e.g. animals, plants, humans
  • Period of time things live, from birth to death

emphasis

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US / ˈemfəsɪs /

UK / ˈɛmfəsɪs /

A2
  • noun
  • Special attention, importance, or force
  • Stress placed on part of a word or phrase

intensify

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US / ɪn'tensɪfaɪ /

UK / ɪnˈtɛnsəˌfaɪ /

A2
  • verb
  • To make something stronger or more extreme

norway

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US / ˈnɔːweɪ /

UK / ˈnɔrˌweɪ /

A1
  • noun
  • A constitutional monarchy in northern Europe on the western side of the Scandinavian Peninsula; achi

would

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US / wʊd /

UK / wʊd /

A1
  • other
  • Used to indicate something imagined
  • Used to ask or request something politely
  • Verb used to indicate possibility, request etc.
  • Used to indicate a preference
  • Used to indicate a reaction
  • Indicates something that occurred repeatedly
  • Used to indicate willingness or ability to do

yet

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US / jet /

UK / jɛt /

A1
  • adverb
  • At a later time (used after ‘not’)
  • (Used to emphasize that thing is, will be greater)
  • Eventually; at a future time
  • Until now; up to the present
  • conjunction
  • Adding to what has been said, often as a contrast

behaviour

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US / bɪˈheɪvjə(r) /

UK / bɪˈhevjɚ /

A1
  • noun
  • The way a person or thing acts; manner

craft

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US / krɑ:ft /

UK / kræft /

B1
  • noun
  • Job requiring a worker to have specific skills
  • Vehicle that travels on water or through the air
  • verb
  • To make by hand and with much skill

operate

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US / ˈɒpəreɪt /

UK / ˈɑ:pəreɪt /

A1
  • verb
  • To control or handle something, such as a machine
  • To control or manage something such as a business
  • To be working or being used
  • To perform surgery on someone

planet

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US / 'plænɪt /

UK / ˈplænɪt /

A2
  • noun
  • One of the bodies that orbit the sun

irony

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US / 'aɪrənɪ /

UK / ˈaɪrəni, ˈaɪə- /

B2
  • noun
  • Quality of being funny because it is the opposite

towards

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US / tə'wɔ:dz /

UK / 'təuədz, twɔ:dz /

A1
  • preposition
  • In the direction of someone or something

collect

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US / kəˈlekt /

UK / kəˈlɛkt /

A2
  • adverb
  • By asking the receiver of a call to pay for it
  • verb
  • To ask for money, e.g. for a charity
  • To gather things, people together in one place
  • To get and keep one type of things as a hobby
  • To take things and bring them together
  • To go and receive, e.g. a prize or an award
  • To take control of your own feelings or thoughts

not

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US / nɒt /

UK / nɑt /

A1
  • adverb
  • Word indicating the negative
  • (Used to form the negative of verbs)

impel

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US / ɪmˈpel /

UK / ɪm'pel /

C2
  • verb
  • To urge others to action

architect

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US / ˈɑ:kɪtekt /

UK / ˈɑrkɪˌtɛkt /

B1
  • noun
  • Person who designs and advises on buildings

quite

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US / kwaɪt /

UK / kwaɪt /

A1
  • adverb
  • Not very; fairly
  • Very; In a complete or total manner

south

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US / saʊθ /

UK / saʊθ /

A1
  • adjecitve
  • Direction to your right when facing the rising sun
  • Coming from the opposite direction from north
  • noun
  • The direction to your right of the rising sun

fifty

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US / 'fɪftɪ /

UK / ˈfɪfti /

A1
  • number
  • 50

pair

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US / peə(r) /

UK / per /

A2
  • noun
  • Two of the same thing, e.g. socks
  • Two people viewed together for some reason; couple
  • verb
  • To put two things or people together

scream

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US / skri:m /

UK / skrim /

A2
  • noun
  • A sudden loud, high-pitched noise
  • verb
  • To make a sudden loud, high sound

immediate

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US / ɪˈmi:diət /

UK / ɪˈmidiɪt /

A2
  • adjecitve
  • Being the very next to or just after
  • Done without delay; straight away

jean

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US / dʒi:n /

UK / dʒin /

A1
  • noun
  • Close-fitting trousers of heavy denim for manual work or casual wear

hell

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US / hel /

UK / hɛl /

A2
  • noun
  • Any place of pain and suffering

definitely

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US / ˈdefɪnətli /

UK / ˈdefɪnətli /

A2
  • adverb
  • Without question; beyond doubt

consume

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US / kən'sju:m /

UK / kənˈsum /

A2
  • verb
  • To eat, drink, buy or use up something
  • To take all your energy; focus the attention

those

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US / ðəʊz /

UK / ðoz /

A1
  • determiner
  • The people or things we are talking about
  • pronoun
  • The objects far from the speaker

home

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US / həʊm /

UK / hom /

A1
  • adjecitve
  • A sports team's own field or place of play
  • adverb
  • Into the correct or intended position
  • noun
  • House, apartment or building to be rented or sold
  • Institution for sick or elderly people
  • Place where a person or a family lives
  • Country where a person lives or was born
  • Region that is native to peoples, plant or animals
  • verb
  • To move towards a particular target location

destroy

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US / dɪ'strɔɪ /

UK / dɪˈstrɔɪ /

A2
  • verb
  • To damage so badly that something no longer exists
  • To defeat someone or something easily
  • To kill a sick or unwanted animal

personal

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US / ˈpɜ:sənl /

UK / ˈpɚsənəl /

A2
  • adjecitve
  • Done by or to a particular person; individual
  • Concerning a person's private life or feelings

talk

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US / tɔ:k /

UK / tɔk /

A1
  • noun
  • Style of speaking
  • Discussion between two countries
  • Giving information in front of people; lecture
  • Saying things or ideas to someone with words
  • verb
  • To make a formal speech about something
  • To say things or ideas to someone with words

just

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US / dʒʌst /

UK / dʒʌst /

A1
  • adjecitve
  • Proper or appropriate; as is deserved
  • Doing or being what is right or fair
  • Legally correct; having enough evidence
  • adverb
  • Almost; nearly
  • Exactly at the time of
  • Exactly (the same as, like)

hour

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US / 'aʊə(r) /

UK / aʊr /

A1
  • noun
  • 60 minutes
  • Particular time of the day
  • Fixed, regularly occurring time

harm

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US / hɑ:m /

UK / hɑrm /

A2
  • noun
  • Damage or injury
  • verb
  • To damage, injure, or hurt someone or something

shortage

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US / ˈʃɔ:tɪdʒ /

UK / ˈʃɔ:rtɪdʒ /

A2
  • noun
  • A lack of something necessary

much

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US / mʌtʃ /

UK / mʌtʃ /

A1
  • adjecitve
  • Very; to a high level or degree
  • adverb
  • A lot; large amount; a high degree of
  • Nearly; basically
  • On many occasions; often
  • noun
  • A large amount; a great quantity

though

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US / ðəu /

UK / ðo /

A1
  • adverb
  • Although, despite the fact that

undertake

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US / ˌʌndə'teɪk /

UK / ˌʌndɚˈtek /

A2
  • verb
  • To begin; attempt; take on responsibility for

nudge

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US / nʌdʒ /

UK / nʌdʒ /

B2
  • verb
  • To touch or push something gently

cool

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US / ku:l /

UK / kul /

A1
  • adjecitve
  • Steady and calm when facing difficulties
  • Almost cold; not warm or hot
  • Smart or stylish in a way (young) people admire
  • Unfriendly in an indirect way; distant
  • verb
  • To make something decrease in temperature
  • (Of an emotion, etc.) to become less strongly felt

individual

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US / ˌɪndɪˈvɪdʒuəl /

UK / ˌɪndəˈvɪdʒuəl /

A2
  • adjecitve
  • Made for use by one single person
  • Having a distinct manner different from others
  • noun
  • Single person, looked at separately from others

consumer

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US / kənˈsju:mə(r) /

UK / kənˈsumɚ /

A2
  • noun
  • Person who buys goods or services

through

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US / θru: /

UK / θru /

A2
  • adjecitve
  • having finished using or doing something
  • adverb
  • From the beginning of something until the end
  • preposition
  • Over, in, across an entire thing or place
  • Allowing you to pass between, or to
  • By a particular way or process; by the use of

johannesburg

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US / dʒəuˈhænisbə:ɡ /

UK / dʒoˈhænɪsˌbɚɡ, -ˈhɑnɪs- /

A1
  • proper noun
  • A city in South Africa, the capital of the province of Gauteng; population 2,023,500 (est. 2009). It

spend

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US / spend /

UK / spɛnd /

A2
  • verb
  • To use money to pay for something
  • To use time in order to do something
  • To use up something completely

job

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US / dʒɒb /

UK / dʒɑ:b /

A1
  • noun
  • Something that must be done
  • Regular work at which you earn money

sound

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US / saʊnd /

UK / saʊnd /

A1
  • adjecitve
  • Sensible, dependable and reliable
  • Unbroken or undisturbed, as of sleep
  • Firm or solid in structure
  • Sane; not mentally ill
  • Clearly reasoned; involving sense, good judgment
  • noun
  • Unique quality that characterizes a style of music
  • Waves traveling in air or water that can be heard
  • verb
  • To seem or appear to be, from what was said
  • To say in a clear deliberate manner
  • To make a noise, e.g. to ring a bell

tension

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US / 'tenʃn /

UK / ˈtɛnʃən /

A2
  • noun
  • Feeling of anxiety and inability to relax
  • Degree to which something is stretched tight

face

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US / feɪs /

UK / fes /

A1
  • noun
  • Side or outer surface of something
  • An expression using mouth, nose, eyes etc.
  • Front part of the head where eyes, mouth etc. are
  • Characteristics you show in public
  • verb
  • To cover a surface with something like paint
  • To deal with a problem or responsibilities
  • To look toward; point in a certain direction

why

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US / waɪ /

UK / hwaɪ, waɪ /

A1
  • adverb
  • Question word to ask for a reason
  • exclamation
  • (Used to express surprise or approval)

start

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US / stɑ:t /

UK / stɑrt /

A1
  • noun
  • First time or place that a thing exists; beginning
  • First opportunity to achieve something, e.g. a job
  • Sudden action or movement because you are scared
  • other
  • Beginning of something in place or time
  • verb
  • To do, be or happen for the first time; begin
  • To turn something on

oil

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US / ɔɪl /

UK / ɔɪl /

A2
  • noun
  • A liquid used for frying foods
  • Thick, black liquid in the ground used as fuel
  • verb
  • To add a liquid for frying foods
  • To put liquid in a machine so it will run smoothly

situation

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US / ˌsɪtʃuˈeɪʃn /

UK / ˌsɪtʃuˈeʃən /

A1
  • noun
  • Place, position or area that something is in
  • Circumstance or condition surrounding an event
  • An unexpected problem or difficulty

well

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US / wel /

UK / wɛl /

A1
  • adjecitve
  • Being in a fortunate, good condition or state
  • Healthy and in good condition
  • adverb
  • In an acceptable, proper, or successful manner
  • In a complete, total, or full manner
  • A great and considerable degree
  • In a successful way, in a good or satisfactory way
  • exclamation
  • Used to begin or continue a particular statement
  • Used to show you want to start saying something
  • Used to express that you are waiting for a reply
  • You say this to change the topic of a conversation
  • Used to indicate you are making a final remark
  • noun
  • Long deep hole in the ground to get water
  • verb
  • To cause your eyes to fill with tears

meticulously

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US / mə'tɪkjələslɪ /

UK / mə'tɪkjələslɪ /

B2
  • adverb
  • In a very careful, correct way

breakup

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US / 'breɪk'ʌp /

UK / ˈbrekˌʌp /

C2
  • noun
  • End of a relationship often due to troubles

load

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US / ləʊd /

UK / lod /

A2
  • noun
  • Large, often heavy, amount of a thing to be moved
  • A burden; heavy responsibility
  • Many or much of something; a lot of
  • Items that fill a truck, machine
  • verb
  • To put in items for use (e.g. bullets in a gun)

jones

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US / dʒəunz /

UK / dʒonz /

A1
  • intransitive verb
  • Have a fixation on; be addicted to.
  • noun
  • A fixation on or compulsive desire for someone or something, typically a drug; an addiction.

stuff

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US / stʌf /

UK / stʌf /

A1
  • noun
  • Generic description for things, materials, objects
  • verb
  • To push material inside something, with force

anyway

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US / ˈeniweɪ /

UK / ˈɛniˌwe /

A1
  • adverb
  • A word used to change the topic of a conversation

crisis

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US / 'kraɪsɪs /

UK / ˈkraɪsɪs /

B1
  • noun
  • Unstable situation of extreme danger or difficulty

time

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US / taɪm /

UK / taɪm /

A1
  • noun
  • Speed at which music is played; tempo
  • Point as shown on a clock, e.g. 3 p.m
  • Number of hours, minutes needed to do something
  • Occasion when something happens
  • Period or occasion that something occurred
  • Period in history or the past
  • Something measured in minutes, hours, days, etc.
  • How long an event takes; duration
  • verb
  • To check speed at which music is performed
  • To choose a specific moment to do something
  • To measure how long an event takes, e.g. a race
  • To schedule something to occur at a specific moment

unashamedly

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US / ˌʌnə'ʃeɪmɪdlɪ /

UK / ˌʌnə'ʃeɪmɪdlɪ /

B1
  • adverb
  • Without shame

difference

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US / 'dɪfrəns /

UK / ˈdɪfərəns, ˈdɪfrəns /

A1
  • noun
  • A thing or issue that people do not agree about
  • Not of the same kind; unlike other things

joke

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US / dʒəʊk /

UK / dʒoʊk /

A1
  • noun
  • A funny or amusing statement
  • Something or someone not taken seriously
  • verb
  • To say or do things that are meant to be funny

never

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US / 'nevə(r) /

UK / ˈnɛvɚ /

A1
  • adverb
  • Not ever; not at any time

light

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US / laɪt /

UK / laɪt /

A1
  • adjecitve
  • Being bright making it easy to see; not dark
  • Being pale and lacking darkness of color
  • Not heavy; weighing only a little
  • adverb
  • Carrying few bags when traveling
  • noun
  • A source of energy that makes a room or area bright
  • Way in which something or someone is understood
  • verb
  • To cause something to burn; put a burning match to
  • To provide a way to see ahead

benefit

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US / 'benɪfɪt /

UK / ˈbɛnəfɪt /

A2
  • noun
  • Good result or effect, something advantageous
  • verb
  • To have a good effect or be helpful

consumption

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US / kənˈsʌmpʃn /

UK / kənˈsʌmpʃən /

B1
  • noun
  • The act of buying and using products
  • The act of using energy, food or materials; the amount used
  • A serious disease of the lungs

such

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US / sʌtʃ /

UK / sʌtʃ /

A1
  • determiner
  • Being similar to
  • (Thing) as previously stated or referred to
  • adverb
  • (Used to emphasize the quality of an adjective)

leverage

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US / 'li:vərɪdʒ /

UK / ˈlɛvərɪdʒ, ˈlivə- /

B2
  • noun
  • An advantage which gives you influence or power
  • verb
  • To use an advantage which gives you influence

piece

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US / pi:s /

UK / pis /

A1
  • noun
  • A counter in a board game
  • Small part of something larger
  • verb
  • To put items together to assemble something

send

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US / send /

UK / sɛnd /

A1
  • verb
  • To cause to behave or respond in a particular way
  • To cause mail or packages to go to another place
  • To move something quickly in a particular way
  • To give information or greetings to someone

within

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US / wɪˈðɪn /

UK / wɪðˈɪn, wɪθ- /

A1
  • adverb
  • Inside the limits of an area, time or range
  • preposition
  • From the inside of something

fact

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US / fækt /

UK / fækt /

A1
  • noun
  • Something that is known or proved to be true

for

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US / fə(r) /

UK / fɔr,fə /

A1
  • preposition
  • Used to show the purpose, or need of something

glaringly

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US / 'ɡleərɪŋlɪ /

UK / 'ɡleərɪŋlɪ /

B1
  • adverb
  • In an obvious manner

convince

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US / kən'vɪns /

UK / kənˈvɪns /

A2
  • verb
  • To persuade someone, or make them feel sure

reconsider

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US / ˌri:kənˈsɪdə(r) /

UK / ˌrikənˈsɪdɚ /

B1
  • verb
  • To think whether to change an earlier decision
  • Introduction to Video Content
  • What If Advertising Was Honest? | Sylvester Chauke | TEDIn this TED Talk, Sylvester Chauke, a brand architect with twenty-five years of experience, explores the potential negative impact of the advertising and PR industry on society. While he acknowledges the power of creativity in shaping minds and winning hearts, Chauke questions whether the industry's influence is leading to harmful behaviors and excessive consumerism.Chauke compares advertising and PR to a friend who brings both chocolate cupcakes and kale salad to a party. They charm consumers with catchy jingles and amusing commercials but also bombard them with messages for unnecessary products. This sneaky approach, he asserts, has contributed to overconsumption, environmental degradation, debt, and a shallow fixation on material possessions.As someone deeply involved in the advertising and PR world, Chauke admits that even acknowledging this issue feels like a punch in the gut. He acknowledges that his industry peers may question his perspective. However, he argues that the world is currently facing a multitude of crises, including energy and food supply crises, rising inflation, and more. These real-life scenarios resemble the headlines of a blockbuster movie, and Chauke believes it is crucial to reflect on the role of advertising and PR in these challenges.Join Sylvester Chauke as he challenges the industry to consider the consequences of its actions and explores the potential for a more honest and responsible form of advertising.
  • Subtitles section
  • I've spent the last twenty five years as a brand architect, helping brands rise, thrive and conquer.
  • Yet it struck me like a lightning bolt the other day when I had a realization that left me feeling uneasy.
  • Have I been helping brands destroy the world?
  • Don't get me wrong, I've had the privilege to craft and see the power of creativity shake minds and win hearts.
  • It's an exciting job.
  • But looking at the state of the world today, could the influence industry of advertising and PR be harming people, influencing wrong behaviors, encouraging a world of excessive consumerism, which as a result has led to overconsumption, environmental degradation, debt and a shallow fixation on material positions?
  • The thing about advertising and PR is that it can be sneaky.
  • You know, it's like that one friend who brings both chocolate cupcakes and kale salad to the party.
  • One minute, we charm consumers with catchy jingles and hilarious commercials, and the next, we're bombarding them with messages for things they don't need.
  • It's impossible not to notice an advertising and PR industry that is directly and indirectly nudging the world toward ecological collapse.
  • And I must say, even just saying that feels like a punch in the gut for someone immersed in the world of advertising and PR.
  • So I can imagine my fellow industry peers looking at me right now thinking, dude, what the hell?
  • But we must admit, the world is going through a spectacle of epic proportions, you know, from energy supply crisis to food supply crisis, rising inflation, et cetera, et cetera.
  • It's like the headlines of a blockbuster movie.
  • Only this time, it's real life, and it's happening in my own life.
  • I live in Johannesburg, where our electricity supply gets cut off due to load shedding, resulting in hours and hours of daily power cuts.
  • When load shedding was initially introduced, it shocked everyone.
  • Just the idea of facing such a severe power shortage and its profound impact on our lives was completely unimaginable.
  • Something that we never thought would happen is actually happening.
  • Climate change is no joke, and you know things are getting real when you see snow in Johannesburg.
  • You know, it's like Mother Nature is playing a prank on us.
  • I live and work in the most unequal country on the planet, with acute inequality being our reality.
  • So you can only imagine then how critical the messages that we put out in advertising and PR can be within this context.
  • So this is kind of personal for me, and to be honest,
  • These issues are not only happening in Johannesburg, South Africa, we're seeing these issues happen everywhere else around the world.
  • But here's the tension.
  • To tackle overconsumption, we seriously have to reduce what we consume and how much we consume.
  • And of course, the irony for me and my three hundred and ninety one billion dollar industry is that our day to day jobs require us to impel everyone to buy, buy, buy and buy.
  • So as a result, we have created a masterpiece, you know, a mess, using our influence to drive excessive consumerism.
  • So how, then, do we, as an advertising and PR industry, atone for our missteps?
  • I wish there was a pill we could take.
  • and then, oof, problem solved.
  • But this is not going to be the easiest thing to do.
  • How do we tell our clients that we need to sell less when all they want from us is to move tons and tons of products off the shelves?
  • Should we reconsider or consider not advertising ever?
  • I mean, this sounds a little bit bonkers, right?
  • But it is indeed a massive undertaking.
  • But the gift
  • of creativity is our tool for change.
  • We can use this tool to fight excessive consumerism and make a huge difference.
  • And it all starts with the honesty squad.
  • The thing is, if we can convince people to buy more, we can convince people to buy less.
  • to buy differently or to buy responsibly.
  • So imagine every advertising and PR agency strutting stuff with the honesty squad, meticulously scrutinizing campaigns, not only from a creative perspective or from a, I suppose, strategic perspective, but also from a environmental perspective.
  • So the Honesty Squad presents a paradigm shift in how we operate as an industry by placing particular emphasis on stopping excessive consumerism.
  • Imagine what the possibilities could be with this.
  • An industry that is all about making people think twice before they buy.
  • An industry making stuff that doesn't trash the planet.
  • An industry saying no to throwaway culture.
  • We're talking about changing how individuals shop.
  • getting governments to make better rules and getting industries to be eco friendly, so to be an industry with the superpower of conscious.
  • So what would the honesty squad do exactly?
  • On a glaringly obvious level, we would stop advocating and sanitizing for oil companies.
  • True.
  • According to Ed Week, nearly three hundred agencies and six major holding companies are currently servicing fossil fuel clients.
  • And it's hard to ignore that this situation seems quite irrational, right, in light of the severe climate change impacts that we're witnessing today.
  • But anyway.
  • My team and I decided to kind of have a bit of fun, and so we put together some ad samples, some examples, just to showcase how the Honesty Squad could tackle some of the challenges that we have to face.
  • So look at this example.
  • Of course, we want you to eat our burger, but try a plant based option.
  • It's yummy.
  • Here's the thing.
  • Excessive meat consumption harms the planet.
  • And that's because many people are unaware of this fact.
  • And as an advertising and PR industry, we haven't done enough to showcase alternatives which are better for the planet.
  • And we definitely need to just change that.
  • Simple, right?
  • Look at this next example.
  • If you make these jeans your new BFF, your old pair gets a new home.
  • Deal?
  • This is really all about making sure that we encourage people to give away stuff they don't use, because we cannot be sending stuff to landfills time and time again.
  • Are you with me?
  • Right.
  • Keeping up with the Joneses again.
  • This is the next example.
  • Stop it already.
  • We seriously have to challenge this culture where people are constantly being encouraged to consume stuff and to buy stuff in order for them to look successful or to look happy.
  • And this intense pressure we put on consumers to keep up with the Joneses and live lives they don't afford is really, really not necessary.
  • We've got to just stop that.
  • The next example, we could tell you that this drink will make you look cool and stuff, but we would be lying.
  • It just tastes good, you know, full stop.
  • So many people consume stuff in order to showcase a certain image on social media.
  • I mean, we really definitely need to just change that, right?
  • The last example, three for two sounds good, but do you really need fifty tubs of hand lotion all at once?
  • Like, come on, right?
  • So you could imagine the Honesty Squad then as your kind of personal wingman, you know, helping you, you know, stay away from unnecessary shopping.
  • And I think many of us would definitely benefit from that, right?
  • So you could see that there are a lot of opportunities from a creative perspective for us to do some really good work and change that.
  • But the other thing that excites me about my industry, and we know this very well, is that we appreciate a fabulous pat on the back.
  • And creative awards actually do that.
  • You know, so let's celebrate then campaigns that reduce waste, you know, campaigns that encourage mindful shopping, you know, campaigns that reduce or rather, you know, recycle old products for reuse, like this exciting campaign by IKEA.
  • In Norway alone, over three million pieces of furniture are thrown away each year.
  • Three million.
  • And for IKEA to deal with this problem, they decided to collect all old IKEA furniture and actually sell it, utilizing the reasons why they were no longer needed.
  • So reasons like breakups, divorce, you know, et cetera.
  • So what IKEA did was effectively take the old furniture and resell it to new customers in their stores.
  • How cool is that?
  • This is exactly how the Honesty Squad draws.
  • And I think we need to be doing a lot more of that as an industry.
  • So it is loud and clear everywhere around the world that we cannot continue going the way we've been going.
  • And as an industry, we cannot be tone deaf in a world that is screaming for a refresh.
  • And of course, all those negative ninjas out there will say,
  • This will never work.
  • This can never happen.
  • But can you imagine if it did?
  • Think about it.
  • Not so long ago, we used to advertise cigarettes unashamedly.
  • Now we don't.
  • So these changes could seriously change the way we live.
  • But what excites me more about all of this is that creativity can really solve these problems and do so on a large scale.
  • So let's leverage our core strengths of creativity and influence to tackle some of the challenges that we are facing as a global community.
  • But to do that, we have to be really honest about the impacts that our advertising and PR is having on our planet and on our people.
  • I believe it's not impossible.
  • Even though I may have had an utterly horrifying realization about what I do as an agency owner and as a brand architect, I do see the immediate opportunity for us to channel this gift of creativity of our industry into a powerful ally.
  • Because, you know, as consumerism reaches unprecedented levels,
  • and the climate crisis intensifies, our role as the advertising and PR industry can be that pivotal intervention that the world needs right now.
  • So let's embrace this responsibility, my friends, which is really all about making right for the brands that we represent, but also doing right for the planet and for its people.
  • Let's do that.
  • Thank you.
  • Thank you.
  • Thank you.