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Tim Cook visits India to open their first Apple retail store

Video vocabulary

another

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US / əˈnʌðə(r) /

UK / əˈnʌðɚ /

A1
  • adjecitve
  • One more, but not this
  • determiner
  • One more added
  • pronoun
  • One more (thing)

direct

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US / də'rekt /

UK / dɪˈrɛkt, daɪ- /

A2
  • adverb
  • Coming straight from something
  • verb
  • To tell someone in a very clear way to do something
  • To show the way by conducting or leading
  • To control the acting in a movie or play

industry

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US / 'ɪndəstrɪ /

UK / ˈɪndəstri /

A1
  • noun
  • Hard work; being busy working
  • Factories or businesses that make certain products

large

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US / lɑ:dʒ /

UK / lɑ:rdʒ /

A1
  • adjecitve
  • Big; of great size; broad, tall, wide, or fat

from

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US / frəm /

UK / frʌm, frɑm,frəm /

A1
  • preposition
  • Starting at a particular place, time or level

out

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US / aʊt /

UK / aʊt /

A1
  • adverb
  • No longer stylish (e.g. fashion)
  • Away from home, business, or the usual place
  • In a direction/movement away from inside or center
  • noun
  • Act when a batter cannot continue playing
  • verb
  • To tell people a secret

over

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US / 'əʊvə(r) /

UK / ˈovɚ /

A1
  • adverb
  • Finished; no longer happening
  • Towards the ground/away from a standing position
  • noun
  • A set of six consecutive balls bowled in cricket
  • other
  • Finished
  • preposition
  • Showing the relation when a thing is above another
  • On or covering something
  • Above or across something
  • More than you need
  • From one side to the other
  • In the direction of; toward

share

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US / ʃeə(r) /

UK / ʃɛr /

A2
  • noun
  • Part-ownership in a property, business or company
  • Part of a company you own, shown by a certificate
  • verb
  • To divide something between two or more people
  • To allow others to use your things equally
  • To give information, etc. to someone

sentiment

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US / ˈsentɪmənt /

UK / ˈsɛntəmənt /

B1
  • noun
  • Feeling or attitude you have about something
  • Feeling of love, sympathy and friendly emotions

put

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US / pʊt /

UK / pʊt /

A1
  • phrasal verb
  • to make a light stop shining by pressing or moving a switch
  • verb
  • To move or place a thing in a particular position
  • To rate something in importance or value
  • To write or say something in a certain manner

professional

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US / prə'feʃənl /

UK / prəˈfɛʃənəl /

A2
  • adjecitve
  • Of jobs such as doctor, lawyer, accountant, etc.
  • Acting/done properly as a qualified person would
  • Getting paid for playing a sport/doing an activity
  • noun
  • Highly qualified person, e.g. lawyer or doctor
  • One who plays a sport or similar activity as a job

only

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US / ˈəunli /

UK / ˈonli /

A1
  • adverb
  • Just one; just that amount or thing; not more than
  • Not very important or serious
  • Just that type of thing, person
  • Short time ago; not before a certain time
  • conjunction
  • Except; but

train

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US / treɪn /

UK / tren /

A1
  • noun
  • Line of people, animals moving the same direction
  • Vehicle that carries people and runs on rails
  • Long rear section of a (e.g. wedding) dress
  • Series of events happening one after another
  • verb
  • To teach a pet a behavior or a trick
  • To educate someone in something, e.g. medicine
  • To cause a plant to grow a certain way by cutting
  • To point a certain way or toward something
  • To practice to get better at a thing, e.g. sports

two

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US / tu: /

UK / tu /

A1
  • number
  • 2

affordable

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US / ə'fɔ:dəbl /

UK / əˈfɔrdəbəl, əˈfor- /

A2
  • adjecitve
  • Cheap enough that it can be paid for

couple

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US / 'kʌpl /

UK / ˈkʌpəl /

A2
  • noun
  • Two people in a romantic relationship
  • Two of something; two people; a pair
  • verb
  • To join something to something else
  • (Two animals) to engage in sexual relations
  • To put two people or things together

rather

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US / 'rɑ:ðə(r) /

UK / ˈræðɚ, ˈrɑðɚ /

A1
  • adverb
  • Somewhat; fairly; not that much

something

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US / ˈsʌmθɪŋ /

UK / ˈsʌmθɪŋ /

A1
  • adverb
  • In some degree or measure
  • noun
  • a person or thing of some value or consequence
  • pronoun
  • Thing that is not yet known or named
  • Approximately

and

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US / ənd /

UK / ənd, ən,ænd /

A1
  • conjunction
  • Used to refer to two or more things
  • Plus; in addition; on top of that
  • Used to introduce an action that follows another

certainly

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US / ˈsə:tnli /

UK / ˈsɚtnli /

A1
  • adverb
  • Sure; of course

guy

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US / ɡaɪ /

UK / ɡaɪ /

A1
  • noun
  • Man; boy; any person

hope

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US / həʊp /

UK / hop /

A1
  • noun
  • When you wish something will happen; what you wish
  • verb
  • To expect and want something to happen

major

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US / 'meɪdʒə(r) /

UK / ˈmedʒɚ /

A2
  • adjecitve
  • Main league; esp. referring to American baseball
  • Important, serious, or large in scope, size
  • noun
  • High-ranking officer in the army
  • Main subject you study at university
  • verb
  • To study a particular subject at university

lot

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US / lɒt /

UK / lɑt /

A1
  • noun
  • What happens to a person in life from chance; fate
  • A group of people seen together
  • Item for sale at an auction
  • Small area of land used for a purpose e.g. parking

modi

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US / ˈmɒdɪst /

UK / ˈmɑdɪst /

A1

amazon

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US / 'æməzən /

UK / 'æməzən /

A1
  • noun
  • A large strong and aggressive woman
  • other
  • Mainly green tropical American parrots

far

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US / fɑ:(r) /

UK / fɑr /

A1
  • adjecitve
  • A long way away
  • Being a long way away
  • adverb
  • To a large degree or extent

any

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US / 'enɪ /

UK / ˈɛni /

A1
  • adjecitve
  • One, or some, no matter which
  • pronoun
  • One (thing) of many; some

company

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US / 'kʌmpənɪ /

UK / ˈkʌmpəni /

A1
  • noun
  • Good feeling from being with someone else
  • A business that sells things or provides services
  • Guests, especially in your home
  • Being with another person rather than alone

come

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US / kʌm /

UK / kʌm /

A1
  • verb
  • To arrive at a place
  • (Of mail) to be delivered
  • To move toward someone; go with someone
  • To reach a certain point or state

help

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US / help /

UK / hɛlp /

A1
  • noun
  • Something given to enable a person to do something
  • Assistance given to someone in need
  • Someone who makes something easier or possible
  • verb
  • To act to enable a person to do something; assist
  • To make something better or less difficult

local

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US / ˈləʊkl /

UK / ˈloʊkl /

A2
  • adjecitve
  • Relating to a particular area, city, or town
  • noun
  • Bus or train, that stops at most stations
  • People who live in the area being discussed
  • The pub you most frequently go to

policy

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US / 'pɒləsɪ /

UK / ˈpɑlɪsi /

A2
  • noun
  • Document stating terms of an insurance agreement
  • Course of action proposed by an organization, etc.

think

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US / θɪŋk /

UK / θɪŋk /

A1
  • verb
  • To have an idea about something without certainty
  • To have an idea, opinion or belief about something

taxation

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US / tækˈseɪʃn /

UK / tækˈseʃən /

A2
  • noun
  • System of charging and collecting taxes

lose

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US / lu:z /

UK / luz /

A1
  • verb
  • To be unable to keep in check or control something
  • To decrease in value or quantity (e.g. weight)
  • To stop having certain qualities or abilities
  • To stop having or being entitled to
  • To fail to win something that is being contested
  • To be unable to find something you once had
  • To be dependent on someone (used with 'not')

quick

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US / kwɪk /

UK / kwɪk /

A1
  • adjecitve
  • Using very little time; moving far in little time
  • Learning and understanding rapidly and easily

try

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US / traɪ /

UK / traɪ /

A1
  • noun
  • Act of putting the ball over the rugby goal line
  • verb
  • To make an effort, to attempt to do something
  • To examine someone or something in a court of law
  • To test to see if it is good or you like it
  • To make a person go through hardship; test
  • To examine something to see if it works

story

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US / 'stɔ:rɪ /

UK / ˈstɔri, ˈstori /

A1
  • noun
  • One of many floors or levels in a building
  • Account or description of how something happened

continue

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US / kən'tɪnju: /

UK / kənˈtɪnju /

A1
  • verb
  • To do something without stopping, or after pausing
  • To start doing again after a break, pause, or stop

hostility

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US / hɒˈstɪləti /

UK / hɑ:ˈstɪləti /

B1
  • noun
  • Hostile action; an act of war

sort

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US / sɔ:t /

UK / sɔrt /

A1
  • noun
  • Group or class of similar things or people
  • verb
  • To organize things by putting them into groups
  • To deal with things in an organized way

economy

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US / ɪ'kɒnəmɪ /

UK / ɪˈkɑnəmi /

A1
  • noun
  • Using money, resources in a careful, effective way
  • Total of all goods, services and wages in an area

million

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US / ˈmɪljən /

UK / ˈmɪljən /

A1
  • number
  • 1,000,000

while

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US / waɪl /

UK / hwaɪl, waɪl /

A1
  • conjunction
  • In spite of the fact that; although
  • During the time that; at the same time
  • noun
  • Short amount of time

certain

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US / ˈsə:tn /

UK / ˈsɚtn /

A1
  • adjecitve
  • Definite, fixed
  • Referring to an unspecified amount or quantity
  • Being sure about something; without doubt

point

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US / pɔɪnt /

UK / pɔɪnt /

A1
  • noun
  • An item to be discussed
  • Small spot or dot
  • Fact or detail
  • Feature of something
  • The size of the text on a page or screen
  • A certain time or stage in a process
  • Certain position in time or space
  • Idea or fact you try to convince people about
  • Measurement of scores in a game, sport
  • Sharp end of something, e.g. a pen or pin
  • verb
  • To face a certain direction, e.g. north
  • To indicate something with your finger to others

guess

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US / ɡes /

UK / ɡɛs /

A1
  • noun
  • Answer given when you don't know if it is correct
  • verb
  • To give an answer without knowing if it is correct

many

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US / 'menɪ /

UK / ˈmɛni /

A1
  • determiner
  • Used to refer a large number of things

india

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US / 'ɪndɪə /

UK / ˈɪndɪə /

A1
  • proper noun
  • A country in southern Asia that occupies the greater part of the Indian subcontinent; population 1,3

market

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US / ˈmɑ:kɪt /

UK / ˈmɑ:rkɪt /

A1
  • noun
  • Need or demand for a particular product or service
  • Area or region where a certain product is sold
  • Public event where people sell goods on tables
  • Institution where stocks are bought and sold
  • verb
  • To publicize products to get you to buy; advertise

counterbalance

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US / ˌkaʊntəˈbæləns /

UK / ˌkaʊntərˈbæləns /

B1
  • noun
  • Weight used to balance another weight
  • verb
  • To balance two things so they are equal

cummin

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US / ˈkʌmɪn /

UK / kʌmɪn; ˈkjuːmɪn /

A1
  • noun

well

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US / wel /

UK / wɛl /

A1
  • adjecitve
  • Being in a fortunate, good condition or state
  • Healthy and in good condition
  • adverb
  • In an acceptable, proper, or successful manner
  • In a complete, total, or full manner
  • A great and considerable degree
  • In a successful way, in a good or satisfactory way
  • exclamation
  • Used to begin or continue a particular statement
  • Used to show you want to start saying something
  • Used to express that you are waiting for a reply
  • You say this to change the topic of a conversation
  • Used to indicate you are making a final remark
  • noun
  • Long deep hole in the ground to get water
  • verb
  • To cause your eyes to fill with tears

chinese

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US / /

UK / /

A1
  • adjecitve
  • Concerning the culture and people of China

just

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US / dʒʌst /

UK / dʒʌst /

A1
  • adjecitve
  • Proper or appropriate; as is deserved
  • Doing or being what is right or fair
  • Legally correct; having enough evidence
  • adverb
  • Almost; nearly
  • Exactly at the time of
  • Exactly (the same as, like)

report

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US / rɪ'pɔ:t /

UK / rɪˈpɔrt, ˈport /

A1
  • noun
  • Account of the necessary facts and information
  • The telling of news in the media
  • Official statement about something
  • verb
  • To submit a report or bill to the government
  • To write in a newspaper or speak on a news program
  • To state something officially
  • To officially present yourself to an authority
  • To describe something by telling it to others

tension

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US / 'tenʃn /

UK / ˈtɛnʃən /

A2
  • noun
  • Feeling of anxiety and inability to relax
  • Degree to which something is stretched tight

talk

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US / tɔ:k /

UK / tɔk /

A1
  • noun
  • Style of speaking
  • Discussion between two countries
  • Giving information in front of people; lecture
  • Saying things or ideas to someone with words
  • verb
  • To make a formal speech about something
  • To say things or ideas to someone with words

for

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US / fə(r) /

UK / fɔr,fə /

A1
  • preposition
  • Used to show the purpose, or need of something

infrastructure

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US / 'ɪnfrəstrʌktʃə(r) /

UK / ˈɪnfrəˌstrʌktʃɚ /

B1
  • noun
  • Basic necessary equipment for a country or region

penetrate

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US / ˈpenɪtreɪt /

UK / ˈpɛnɪˌtret /

B1
  • verb
  • To enter or pass through something
  • To gain a market in a new area or country
  • To spread through many parts of something
  • To gain an understanding of something

player

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US / ˈpleɪə(r) /

UK / ˈpleɚ /

A1
  • noun
  • Machine that plays recorded material
  • Person who plays a musical instrument
  • Person who plays games on devices
  • Person who plays sports

time

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US / taɪm /

UK / taɪm /

A1
  • noun
  • Speed at which music is played; tempo
  • Point as shown on a clock, e.g. 3 p.m
  • Number of hours, minutes needed to do something
  • Occasion when something happens
  • Period or occasion that something occurred
  • Period in history or the past
  • Something measured in minutes, hours, days, etc.
  • How long an event takes; duration
  • verb
  • To check speed at which music is performed
  • To choose a specific moment to do something
  • To measure how long an event takes, e.g. a race
  • To schedule something to occur at a specific moment

why

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US / waɪ /

UK / hwaɪ, waɪ /

A1
  • adverb
  • Question word to ask for a reason
  • exclamation
  • (Used to express surprise or approval)

success

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US / sək'ses /

UK / səkˈsɛs /

A2
  • noun
  • Achievement of a desired purpose or goal
  • A successful person; one who achieved their aims

individual

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US / ˌɪndɪˈvɪdʒuəl /

UK / ˌɪndəˈvɪdʒuəl /

A2
  • adjecitve
  • Made for use by one single person
  • Having a distinct manner different from others
  • noun
  • Single person, looked at separately from others

labor

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US / 'leɪbə(r) /

UK / ˈlebɚ /

A1
  • noun
  • The people with work in a community
  • All of the workers in a country, specific company
  • verb
  • To struggle to do something because it's difficult
  • To work hard (often physically) for many hours

oil

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US / ɔɪl /

UK / ɔɪl /

A2
  • noun
  • A liquid used for frying foods
  • Thick, black liquid in the ground used as fuel
  • verb
  • To add a liquid for frying foods
  • To put liquid in a machine so it will run smoothly

statement

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US / ˈsteɪtmənt /

UK / ˈstetmənt /

A2
  • noun
  • Record of activity in a bank account over time
  • Act or process of saying something formally

strong

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US / strɒŋ /

UK / strɔŋ /

A1
  • adjecitve
  • (Of tea or beer) dark or thick
  • Having big muscles; physically powerful

specialize

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US / ˈspeʃəlaɪz /

UK / ˈspɛʃəˌlaɪz /

A2
  • verb
  • To focus on one area of a field or profession
  • To change to fit your environment
  • To name something individually

competitive

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US / kəmˈpetətɪv /

UK / kəmˈpɛtɪtɪv /

B1
  • adjecitve
  • Being strongly driven to win or be better than

training

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US / ˈtreɪnɪŋ /

UK / ˈtrenɪŋ /

A1
  • noun
  • Act of educating someone to get better at
  • verb
  • To teach a pet a behavior or a trick
  • To educate someone in something, e.g. medicine
  • To cause a plant to grow a certain way by cutting
  • To point a certain way or toward something
  • To practice to get better at a thing, e.g. sports

wonder

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US / 'wʌndə(r) /

UK / ˈwʌndɚ /

A1
  • noun
  • Surprise caused by experiencing something amazing
  • verb
  • To feel curious about something
  • To think or consider about something over time

doubt

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US / daʊt /

UK / daʊt /

A1
  • noun
  • Not being sure of something; lack of certainty
  • verb
  • To question the truth or certainty of something

reluctant

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US / rɪˈlʌktənt /

UK / rɪˈlʌktənt /

B1
  • adjecitve
  • Experiencing or expressing unwillingness to do

smart

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US / smɑ:t /

UK / smɑ:rt /

A2
  • adjecitve
  • Fashionable; well-dressed; well-groomed
  • Looking clean, neat and stylish
  • (Of phones, weapons) with clever features
  • Associated with rich, popular and stylish people
  • Clever; with intelligence
  • adverb
  • Energetic or quick in motion or movement
  • In a clever way; with intelligence
  • noun
  • Feeling of being hurt and upset
  • Sharp, burning pain
  • verb
  • To feel hurt or upset
  • To hurt with an unexpected sharp or burning pain

specialist

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US / 'speʃəlɪst /

UK / ˈspɛʃəlɪst /

B1
  • noun
  • Person who works in one specific area or field

build

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US / bɪld /

UK / bɪld /

A1
  • noun
  • Your physical shape; physique
  • verb
  • To establish e.g. a reputation, over time
  • To construct a house, office, factory

washington

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US / 'wɒʃɪŋtən /

UK / 'wɑ:ʃɪŋtənˌ 'wɔ:ʃɪŋ- /

A1
  • other
  • A state in northwestern United States on the Pacific

work

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US / wɜ:k /

UK / wɚk /

A1
  • adjecitve
  • Activity completed in order to make money
  • noun
  • The product of some artistic or literary endeavor
  • Everything created by an author, artist, musician
  • Activity you do in order to make money
  • Place of employment
  • Final product or result of a some labor or effort
  • verb
  • To bring into a specific state of success
  • To be functioning properly, e.g. a car
  • To do your job in your company or workplace
  • To make an effort to do something
  • To operate a machine or device

billion

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US / ˈbɪljən /

UK / ˈbɪljən /

A2
  • noun
  • Number 1,000,000,000

between

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US / bɪˈtwi:n /

UK / bɪˈtwin /

A1
  • preposition
  • From one person, thing, or place, to another
  • In the space that separates two objects
  • Among two or more people who share something

entrench

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US / ɪn'trentʃ /

UK / ɛnˈtrɛntʃ /

C1
  • verb
  • To make an opinion fixed so it is hard to change

they

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US / ðeɪ /

UK / ðe /

A1
  • pronoun
  • Two or more people, animals, or things

very

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US / 'verɪ /

UK / ˈvɛri /

A1
  • adjecitve
  • Concerning a large degree or amount
  • adverb
  • A lot; much; many
  • Used to stress or emphasize a noun

walmart

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US / ˈwɔlˌmɑrt /

UK / /

A1

bring

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US / brɪŋ /

UK / brɪŋ /

A1
  • verb
  • To take or go with someone to a place

geopolitic

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US / ˌdʒɪˈəʊpəˈlɪtɪk /

UK / /

C2
  • noun
  • Study of relationship among politics and geography

take

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US / teɪk /

UK / tek /

A1
  • noun
  • Filming of a single scene for TV or the movies
  • verb
  • To accept something that is offered
  • To use a method of traveling, e.g. a bus or train
  • To use a camera to make (a photo)
  • To pick up something and go away with it
  • To study a subject in school
  • To attempt to pass (an exam)
  • To require a certain amount of time, money, space

country

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US / ˈkʌntri /

UK / ˈkʌntri /

A1
  • noun
  • An area of land that is controlled by a government
  • Open land that is away from towns and cities

look

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US / lʊk /

UK / lʊk /

A1
  • noun
  • Person's beauty or physical attractiveness
  • Particular style of dress, clothes, or appearance
  • The way someone, something appears to be
  • Act of searching for or examining something
  • verb
  • To appear to be; seem

reelection

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US / /

UK / /

B2
  • noun
  • Act of election or being elected again

thank

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US / θæŋk /

UK / θæŋk /

A1
  • verb
  • To tell someone you are grateful to them

bet

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US / bet /

UK / bet /

A2
  • noun
  • Act of gambling money on the result of a race etc.
  • verb
  • To gamble money to win more money, e.g. on horses

china

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US / ˈtʃaɪnə /

UK / ˈtʃaɪnə /

A1
  • noun
  • A communist nation that covers a vast territory in eastern Asia; the most populous country in the wo
  • other
  • High quality porcelain originally made only in China

guarantee

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US / ˌɡærən'ti: /

UK / ˌɡærənˈti /

A2
  • noun
  • A promise to repair a broken product
  • Promise that something will be done as expected
  • verb
  • To promise to repair a broken product
  • To promise that something will happen or be done
  • To promise to pay if another person fails to do so

huge

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US / hju:dʒ /

UK / hjudʒ /

A2
  • adjecitve
  • Very very large

their

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US / ðɛː /

UK / ðer /

A1
  • determiner
  • Belonging to them

way

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US / weɪ /

UK / we /

A1
  • adverb
  • Used to emphasize the amount of something
  • noun
  • Particular aspect of something being thought about
  • One of various choices that could be made
  • Particular existing condition or state
  • (Often long) distance or length of time
  • How something is done
  • Route to go to a place
  • Small street
  • Usual behavior, emotions or habits of someone

yes

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US / jes /

UK / jɛs /

A1
  • adverb
  • Way to say you agree or will do something

clearly

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US / ˈklɪəlɪ /

UK / ˈklɪrlɪ /

A1
  • adverb
  • In a way that is easy to understand; obviously

all

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US / ɔ:l /

UK / ɔl /

A1
  • adverb
  • Completely; totally
  • determiner
  • Being every one of something
  • pronoun
  • 100% of something; the complete amount

its

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US / ɪts /

UK / ɪts /

A1
  • adjecitve
  • Referring to or belonging to ‘it’
  • determiner
  • Of something; belonging or related to something
  • other
  • Possessive form of “it”

minister

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US / 'mɪnɪstə(r) /

UK / ˈmɪnɪstɚ /

A2
  • noun
  • An official who heads a government department
  • Person who performs Christian services

who

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US / hu: /

UK / hu /

A1
  • pronoun
  • Which person
  • Used to introduce information about people

down

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US / daʊn /

UK / daʊn /

A1
  • adjecitve
  • Being sad, sick, or unhappy
  • Not operating, working, or functioning as expected
  • adverb
  • In a sitting or lying position
  • Towards or on the ground, floor, or bottom
  • Written or copied onto a piece of paper or book
  • noun
  • A period of play in American Football
  • The soft, smooth hairs that cover a bird's body
  • preposition
  • Along something's path, course, or direction
  • Going from a higher position to a lower position
  • verb
  • To eat or drink very quickly and without stopping

force

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US / fɔ:s /

UK / fɔrs, fors /

A1
  • noun
  • Group of persons trained for military action; army
  • Pressure; attraction
  • The use of physical strength/violence to persuade
  • verb
  • To use physical strength or violence to persuade

must

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US / məst /

UK / mʌst /

A1
  • noun
  • Something that is necessary or required
  • other
  • (Used to state that something ought to be true)
  • Used to say something is required or necessary

right

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US / raɪt /

UK / raɪt /

A1
  • adjecitve
  • Correct or true
  • The south side of you looking at the rising sun
  • adverb
  • Exactly in a place or time
  • Being appropriate for a particular event
  • In a straight or direct manner
  • noun
  • Something you are legally or morally allowed to do
  • Ideal of what is just and good
  • Political view based on conservatism
  • verb
  • To fix something previously wrong or unjust
  • To make upright, as a boat that has turned over

she

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US / ʃɪ /

UK / ʃi /

A1
  • pronoun
  • Female person or animal mentioned before
  • (Refers to female person mentioned before)

about

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US / ə'baʊt /

UK / əˈbaʊt /

A1
  • adverb
  • To be ready to; going to
  • Nearly; approximately; roughly
  • Near; next to; close to
  • In every direction; in the area of
  • preposition
  • Concerning or of (a topic)

eye

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US / aɪ /

UK / aɪ /

A1
  • noun
  • The part of the body that you see with
  • The skill to see the good and bad parts of a thing
  • Hole at the end of a needle
  • verb
  • To watch or study something closely

like

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US / laɪk /

UK / laɪk /

A1
  • adjecitve
  • Being equal in status or kind to something else
  • Similar; the same
  • adverb
  • For example
  • preposition
  • Used as a filler; used to ad emphasis
  • In a way similar to the way something is done
  • Such as; for example
  • verb
  • To want to
  • To find something pleasing; to prefer something

people

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US / 'pi:pl /

UK / ˈpipəl /

A1
  • noun
  • Persons sharing culture, country, background, etc.
  • Men, Women, Children

rival

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US / 'raɪvl /

UK / 'raɪvl /

A2
  • verb
  • To be nearly as good as others in quality, skill
  • To be in opposition often as competitors
  • adjecitve
  • Matching the quality, skill, et. of others
  • Opposing; being the team you compete against
  • noun
  • Someone you are competing against/trying to beat

that

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US / ðæt /

UK / ðæt, ðət /

A1
  • adjecitve
  • The person or thing being talked about
  • Used to identify something both the speakers know
  • adverb
  • Used to reinforce adjectives and adverbs
  • To such a degree
  • conjunction
  • Used to connect a noun clause
  • Used to introduce an adverbial clause
  • Used to introduce a noun clause
  • determiner
  • Used as a noun to refer to something
  • pronoun
  • Referring an object far away
  • Used to refer to the relative pronoun ‘which’

what

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US / wɒt /

UK / hwɑt, hwʌt, wɔt, wʌt,hwət, wət /

A1
  • pronoun
  • Thing or things that; the same kind as
  • Used to emphasize something you are about to say
  • adjecitve
  • Used to refer to a particular amount, or number
  • Used to place emphasis on a particular quality
  • adverb
  • To a certain degree
  • determiner
  • Question words used for asking for information
  • exclamation
  • Used to express excitement, shock, or surprise
  • Used to ask people to repeat something they said

criticize

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US / ˈkrɪtɪsaɪz /

UK / ˈkrɪtɪˌsaɪz /

B1
  • verb
  • To assess the work of others
  • To say that someone or something is bad

ground

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US / graʊnd /

UK / ɡraʊnd /

A1
  • noun
  • Connection of electrical equipment to earth
  • Place where people play particular sports
  • Solid surface of the earth that we stand on
  • verb
  • To break (coffee, etc.) into tiny bits with machine
  • To make loud jarring noise by pressing hard
  • To make sharp or smooth through friction
  • To press together with force making a sound
  • To punish someone by not allowing them to go out
  • To hit the bottom
  • (Of boat) to hit the bottom so it cannot move
  • To prevent a plane from taking off
  • To place the ball over the goal line in rugby

yeah

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US / jeə /

UK / ˈjɛə, ˈjæə, jɛ- /

A1
  • exclamation
  • Another way of saying 'yes'

apple

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US / ˈæpl /

UK / ˈæpəl /

A1
  • noun
  • Hard round red or green fruit with a white center

acquisition

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US / ˌækwɪˈzɪʃn /

UK / ˌækwɪˈzɪʃən /

B1
  • noun
  • Process of acquiring; thing that is acquired

asia

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US / ˈeɪʒə /

UK / ˈeɪʒə /

A1
  • noun
  • Largest continent with Europe on the west to form Eurasia
  • other
  • Nations of the Asian continent collectively

attract

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US / ə'trækt /

UK / əˈtrækt /

A2
  • verb
  • To make something move closer using magnetic force
  • To make someone notice and become interested in

energy

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US / 'enədʒɪ /

UK / ˈɛnədʒi /

A2
  • noun
  • Physical or mental strength

find

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US / faɪnd /

UK / faɪnd /

A1
  • noun
  • Object discovered by chance
  • Things that have been discovered from searching
  • verb
  • To become aware of something that is happening
  • To discover or meet by chance
  • To decide if someone is guilty of a crime, or not
  • To learn through study, research, or effort
  • To discover something by looking for it

expand

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US / ɪk'spænd /

UK / ɪkˈspænd /

A2
  • verb
  • To make something larger in size, number, amount

mean

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US / mi:n /

UK / min /

A1
  • adjecitve
  • Being good at
  • Nasty; unkind
  • Not liking to spend money; cheap; stingy
  • noun
  • Average of a set of numbers
  • verb
  • To express a particular idea or thought
  • To intend to do something in particular
  • To have a particular meaning or value

partner

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US / 'pɑ:tnə(r) /

UK / ˈpɑrtnɚ /

A2
  • noun
  • One you have a business/personal relationship with
  • Someone you have personal relationship with
  • verb
  • To join with others for work or other activity

type

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US / taɪp /

UK / taɪp /

A1
  • noun
  • Printed letters or blocks used for printing them
  • Group of things or people sharing common features
  • verb
  • To identify something belonging to a group
  • To write by touching keys on a keyboard

ball

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US / bɔ:l /

UK / bɔl /

A1
  • noun
  • Large dance where people dress formally
  • Small round object often used in a game or sport

place

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US / pleɪs /

UK / ples /

A1
  • noun
  • Particular location, area or region
  • verb
  • To put someone in a particular type of situation
  • To put something in a certain location or position

interesting

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US / ˈɪntrəstɪŋ /

UK / ˈɪntrɪstɪŋ, -tərɪstɪŋ, -təˌrɛstɪŋ /

A1
  • adjecitve
  • Taking your attention; making you want to know
  • verb
  • To make someone want to know about something
  • To persuade to do, become involved with something

number

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US / ˈnʌmbə(r) /

UK / ˈnʌmbɚ /

A1
  • noun
  • Symbols such as 1, 2, 56, 793
  • Particular song or dance performed during a show
  • Total quantity or amount of things
  • verb
  • To put numbers on things
  • To assign a sequence within a group, series, set
  • To claim to be part of a larger group, series, set

get

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US / ɡet /

UK / ɡɛt /

A1
  • verb
  • To become affected by illness or disease
  • To begin to feel or understand an emotion or idea
  • To send or bring someone or something home, etc.
  • To go somewhere to obtain something
  • To (cause to) do a particular thing
  • To obtain, receive or be given something
  • To currently have
  • To prepare for use
  • To understand something being said or read

win

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US / wɪn /

UK / wɪn /

A1
  • noun
  • Success in beating the other team or competitors
  • Success in a game or contest
  • verb
  • To get something as a prize because of a success
  • To gain something you want because of your efforts
  • To succeed in a game or contest

across

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US / əˈkrɔs /

UK / əˈkrɔs,əˈkrɑs /

A1
  • adverb
  • Distance from one side to another
  • (Go) from one side to the other of something

customize

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US / 'kʌstəmaɪz /

UK / ˈkʌstəˌmaɪz /

C1
  • verb
  • To make, change according to the user's needs

may

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US / meɪ /

UK / me /

A1
  • noun
  • 5th month of the year
  • other
  • Used to express a desire
  • Expresses permission, possibility or probability
  • Used to show that a thing could be true

this

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US / ðɪs /

UK / ðɪs /

A1
  • adjecitve
  • Used to indicate something already been discussed
  • Used to indicate something happening around now
  • adverb
  • An indication by a physical motion or gesture
  • A specific amount of
  • determiner
  • Person, thing, or idea near you
  • pronoun
  • Person, thing that has already been discussed

into

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US / 'ɪntə /

UK / ˈɪntu /

A1
  • preposition
  • Moving or going inside something
  • In the same direction as; in the direction of
  • So as to become; taking the state of

iphone

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US / 'aɪfon /

UK / 'aɪfon /

A1
  • noun
  • Smartphone manufactured by Apple Computers

power

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US / 'paʊə(r) /

UK / ˈpaʊɚ /

A1
  • noun
  • Legal or official right to perform certain actions
  • Ability to move forcefully and quickly
  • Energy of something (e.g. electricity or fuel)
  • Mathematical way to multiply a number
  • Condition of being in political control
  • Physical force, energy, and strength
  • verb
  • To give energy to something, e.g. by electricity
  • To move something forcefully and quickly

one

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US / wʌn /

UK / wʌn /

A1
  • pronoun
  • You; we; people in general; someone
  • The thing or person previously referred to
  • adjecitve
  • Used to refer to people generally
  • Being a strong example of (something mentioned)
  • number
  • Number 1

than

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US / ðən /

UK / ðən /

A1
  • conjunction
  • Used to compare two things that are not equal

make

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US / meɪk /

UK / mek /

A1
  • noun
  • Product made by a particular company; brand
  • verb
  • To arrange or prepare something e.g. dinner
  • To get to (a place) on time
  • To gain the status of (teacher, lawyer, etc.)
  • To create something by putting things together
  • To earn a certain amount of money at a job
  • To cause or force a person to do something
  • To cause something to happen or be formed

russian

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US / ˈrʌʃn /

UK / ˈrʌʃn /

A1
  • adjecitve
  • Concerning the culture and people of Russia
  • noun
  • Person from Russia

able

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US / 'eɪbl /

UK / ˈebəl /

A2
  • adjecitve
  • Skilled; good at something
  • Having the ability to do something

also

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US / 'ɔ:lsəʊ /

UK / ˈɔlso /

A1
  • adverb
  • In addition; too; in a similar way

cheap

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US / tʃi:p /

UK / tʃip /

A1
  • adjecitve
  • Not costing a lot of money
  • Having a low quality or value
  • Not liking to spend money; mean; stingy

how

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US / haʊ /

UK / haʊ /

A1
  • adjecitve
  • To what degree? in what amount?
  • adverb
  • (Used to explain the way to do something)
  • exclamation
  • For what purpose or reason?
  • (Used to ask someone or something's condition)

year

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US / jə: /

UK / jɪr /

A1
  • noun
  • Unit of time equal to 12 months or 365 or 366 days
  • Used to refer to the age of a person

you

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US / jʊ /

UK / ju /

A1
  • pronoun
  • Person someone is speaking or writing to
  • Person or people in general

price

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US / praɪs /

UK / praɪs /

A1
  • noun
  • Person's name
  • Cost of something in money
  • verb
  • To determine or set the cost of something

big

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US / bɪɡ /

UK / bɪɡ /

A1
  • adjecitve
  • Popular
  • Serious
  • Large

investment

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US / ɪnˈvestmənt /

UK / ɪnˈvɛstmənt /

A2
  • noun
  • Something purchased hoping its value will increase
  • Act of giving time, energy to see a future reward

the

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US / ðə /

UK / ðə /

A1
  • article
  • Used to refer to something already mentioned
  • Used to show there is only one of something
  • determiner
  • Used to describe all of a family

not

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US / nɒt /

UK / nɑt /

A1
  • adverb
  • Word indicating the negative
  • (Used to form the negative of verbs)

our

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US / 'aʊə(r) /

UK / aʊr /

A1
  • determiner
  • Belonging to us

opening

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US / ˈəʊpnɪŋ /

UK / ˈoʊpnɪŋ /

A1
  • noun
  • Free job; job you can apply for
  • Action of starting something, e.g. a new business
  • verb
  • To make accessible or able to be used, e.g. road
  • To start the activities or services of a business
  • To make a space or hole appear in something
  • To move or change so that it is no longer closed
  • To start something, e.g. a new business

can

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US / kæn /

UK / kən,kæn /

A1
  • noun
  • A metal container for storing food
  • other
  • Able to; have the skill to; have the time to
  • verb
  • To have permission to
  • To be possible to do
  • To preserve food by sealing it in a metal container

ally

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US / 'ælaɪ /

UK / 'ælaɪ /

B1
  • noun
  • Someone who supports, helps, or defends you
  • verb
  • To join a group to offer or receive support

same

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US / seɪm /

UK / sem /

A1
  • adjecitve
  • Being equal in quality and amount
  • Identical; not different
  • Not changing; constant

slow

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US / sləʊ /

UK / sloʊ /

A1
  • adjecitve
  • Lacking activity, busyness or excitement
  • (Clock) showing time earlier than the actual time
  • Having difficulty understanding simple things
  • Moving or happening without speed; not fast
  • verb
  • To move, with less speed than before
  • To move or go without much speed

ability

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US / ə'bɪlətɪ /

UK / əˈbɪlɪti /

A2
  • noun
  • The power, resources or skill to do something

but

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US / bət /

UK / bʌt,bət /

A1
  • conjunction
  • Used before you say something different, opposite

especially

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US / ɪˈspeʃəli /

UK / ɛˈspɛʃəli, ɪˈspɛʃ- /

A1
  • adverb
  • More than usual; extremely

give

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US / ɡɪv /

UK / ɡɪv /

A1
  • noun
  • Degree of flexibility in something, a material
  • verb
  • To hand over or present something to someone
  • To cause someone to have or experience something

good

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US / ɡʊd /

UK / ɡʊd /

A1
  • adjecitve
  • Proper, appropriate or right
  • (Of an amount) enough; plenty
  • Excellent; high quality
  • Acting well or properly; of moral character
  • In a positive or happy emotional state
  • noun
  • Advantage or benefit

really

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US / ˈri:əli /

UK / ˈriəˌli, ˈrili /

A1
  • adverb
  • Used to stress something that is said; definitely
  • In a true or accurate manner
  • Very

would

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US / wʊd /

UK / wʊd /

A1
  • other
  • Used to indicate something imagined
  • Used to ask or request something politely
  • Verb used to indicate possibility, request etc.
  • Used to indicate a preference
  • Used to indicate a reaction
  • Indicates something that occurred repeatedly
  • Used to indicate willingness or ability to do

criticism

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US / ˈkrɪtɪsɪzəm /

UK / ˈkrɪtɪˌsɪzəm /

A2
  • noun
  • Article or essay that judges quality
  • Negative judgment of something
  • Something negative that you say about something
  • School of thought

law

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US / lɔ: /

UK / lɔ /

A1
  • noun
  • Field of study that relates to the legal profession
  • A rule made and enforced by a government
  • System or rules made by the government

now

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US / naʊ /

UK / naʊ /

A1
  • adverb
  • At the present time or moment
  • Right away or in the next possible moment
  • Used to refer to something that just happened
  • Time between the present and a moment in the past
  • conjunction
  • Resulting from or because of something

operate

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US / ˈɒpəreɪt /

UK / ˈɑ:pəreɪt /

A1
  • verb
  • To control or handle something, such as a machine
  • To control or manage something such as a business
  • To be working or being used
  • To perform surgery on someone

want

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US / wɔnt /

UK / wɑnt, wɔnt /

A1
  • noun
  • Something you desire or wish for
  • State or condition of poverty
  • verb
  • To desire or wish for something; hope for a thing

whether

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US / ˈweðə(r) /

UK / ˈhwɛðɚ, ˈwɛð- /

A1
  • conjunction
  • If something will happen or not

have

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US / həv /

UK / hæv /

A1
  • verb
  • To drink, smoke, eat or use something
  • To experience the effects of something
  • To organize an event, or join in an activity
  • To own, possess, or hold something
  • To cause to happen or produce a particular effect

last

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US / lɑ:st /

UK / læst /

A1
  • adjecitve
  • Most recent; the latest
  • The one before
  • adverb
  • Final; with nothing following; after all others
  • Most recent; the latest
  • determiner
  • The one at the end
  • verb
  • To remain or continue for a certain period of time

part

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US / pɑ:t /

UK / pɑ:rt /

A1
  • adjecitve
  • To some degree; half; not fully
  • noun
  • Division of a book
  • Ratio of something, e.g. 3 of gin, 1 of tonic
  • A line in a person's hair, made with a comb
  • Character an actor plays on stage, movie, or TV
  • Some, but not all of a specific thing
  • Role in causing something to happen
  • verb
  • To make a line in a person's hair, by using a comb
  • To move two things apart creating a space
  • To leave someone, or to break off a relationship

presence

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US / ˈprezns /

UK / ˈprɛzəns /

A2
  • noun
  • The same place or area that a person is
  • Ability to reach a market, group of people etc.
  • Something not physically seen but felt to be there
  • Feeling a person gives by being noticeable

know

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US / nəʊ /

UK / noʊ /

A1
  • verb
  • To be familiar with a person or place, thing
  • To feel sure or be convinced about something
  • To discover or be aware of something
  • To be able to distinguish
  • To have knowledge of things

economic

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US / ˌi:kəˈnɒmɪk /

UK / ˌɛkəˈnɑmɪk, ˌikə- /

A2
  • adjecitve
  • Concerning trade, industry, and money

prime

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US / praɪm /

UK / praɪm /

A2
  • adjecitve
  • Concerning the highest in quality or value
  • Concerning the highest level of achievement
  • Most important, chief importance in value
  • verb
  • To get a person ready for; prepare someone
  • To coat with paint to prepare it for the main coat

protect

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US / prə'tekt /

UK / prəˈtɛkt /

A1
  • verb
  • To defend someone or something from harm or danger

analyst

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US / ˈænəlɪst /

UK / ˈænəlɪst /

B1
  • noun
  • Someone who is skilled at studying details of data

handful

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US / 'hændfʊl /

UK / ˈhændˌfʊl /

B1
  • noun
  • an amount of something that can be held in one hand; small quantity or amount of people or things
  • A thing requiring great effort to control, manage

his

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US / hɪz /

UK / hɪz /

A1
  • pronoun
  • Something belonging to a male person

store

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US / stɔ:(r) /

UK / stɔr, stor /

A2
  • noun
  • Place where things are kept for future use
  • Place where you can go to buy things
  • verb
  • To put things in a place for later use

tech

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US / tek /

UK / tɛk /

A2
  • noun
  • Shortened form of 'technology' or 'technician'

with

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US / wɪð /

UK / wɪð, wɪθ /

A1
  • preposition
  • As an employee of a certain company
  • Against something or someone
  • By using something as a means
  • Due to; because of
  • Including
  • Possessing as a feature
  • Related to
  • (Of the manner/attitude by which you do something)
  • Used to express that people or things are together

see

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US / si: /

UK / si /

A1
  • verb
  • To go on a date with someone
  • To predict whether something is, or will be true
  • To understand what someone says
  • To use your eyes to look at something
  • To visit a place often for sightseeing or pleasure
  • To visit or meet with someone
  • To find out by waiting or looking
  • To watch (a game, movie or TV show)

specialized

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US / ˈspeʃəlaɪzd /

UK / ˈspɛʃəlˌaɪzd /

A2
  • verb
  • To focus on one area of a field or profession
  • To name something individually

decade

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US / ˈdekeɪd /

UK / ˈdɛkˌed, dɛˈked /

B1
  • noun
  • Period of 10 years

conversation

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US / ˌkɒnvəˈseɪʃn /

UK / ˌkɑnvɚˈseʃən /

A2
  • noun
  • Talking with other people; discussion or chat
  • Introduction to Video Content
  • In a recent development, Tim Cook, CEO of Apple, paid a visit to India to inaugurate their first official retail store in the country. Apple, like many other US companies, is putting its bets on the Indian market. However, success in India has not come easily for most American companies in the past decade. The Indian economy is undoubtedly strong, with a GDP of $3.2 trillion and a population of 1.4 billion. Nevertheless, simply opening a few stores on the ground does not guarantee success.Apple, a company that has been trying to establish a presence in India for the past 25 years, and Walmart, for over 10 years, have faced several challenges. Walmart, in particular, encountered strong anti-Walmart sentiments among the Indian public. To navigate around this issue, Walmart made a strategic move by investing $16 billion in Flipkart, India's largest e-commerce company at the time, effectively acquiring it. This move allowed Walmart to penetrate the Indian e-commerce market successfully.Currently, Flipkart holds the number one position in the Indian e-commerce market, while Amazon trails behind at number two. Analysts have criticized Amazon for losing market share to Flipkart, attributing it to a lack of focus on the Indian market. This competitive landscape makes it clear that companies cannot expect immediate success upon entering India.One key aspect of achieving success in India is finding a reliable local partner. Walmart and companies like GE and Cummins have found success by establishing strong partnerships with local companies. These partnerships enable them to navigate through the complex business environment in India, which includes challenges such as taxation and labor laws.
  • Subtitles section
  • While Apple may be betting big on India, only a handful of U.S. companies have found success in the country over the last decade.
  • That's why we're bringing in Seema Modi into the conversation to get her take on why that is.
  • Seema.
  • Well, it's no doubt a market that so many companies are trying to invest in.
  • As you pointed out, Sarah, the economic story is certainly very strong.
  • A $3.2 trillion economy, you have 1.4 billion people.
  • But opening a couple stores on the ground does not guarantee success.
  • I mean, this is a company, Apple, that has been trying to penetrate India for 25 years.
  • Another company, Walmart, who's been trying to expand there for over 10 years now.
  • There was huge anti-Walmart sentiment on the ground in India.
  • So the way it got around that was by putting $16 billion into, at that time, the largest e-commerce company in India, Flipkart.
  • Today, the largest acquisition for Walmart.
  • So now that really allowed it to penetrate that e-commerce market.
  • Flipkart is number one.
  • Amazon right now number two.
  • There's been a lot of criticism from analysts that Amazon has been losing market share in India to Flipkart because it's just sort of taken its eye off the ball.
  • So there is clearly a hyper-competitiveness that is taking place across India that does not make it a quick win for any company that goes there.
  • So finding a local partner, that seems to be a big part of the success story, whether it's Walmart.
  • You look at companies like GE and Cummins that have also found a good local partner that helps them operate in a country that is not easy to navigate, especially when you think about taxation, labor laws.
  • This is a country that also has a prime minister who, yes, wants to attract foreign direct investment, but at the same time must protect his local guys so he can continue to win these reelections.
  • So it's more about entrenched players and competitive rivals rather than, say, the labor force or infrastructure or something like that.
  • You know, it's interesting when you talk about the labor force.
  • People think, oh, 1.4 billion people.
  • There must be so many to work and power that tech industry.
  • By the way, only 5 million people in India are employed by the IT industry in India.
  • Part of that has to do with the unskilled labor.
  • There are many smart individuals in India.
  • But when it comes to having that specification, that type of customized, specialized training to operate and to build an iPhone, it takes a lot of time.
  • And something I reported last year was one of the ways Apple was hoping to expand in India was bringing some of their Chinese professionals to India.
  • Guess what?
  • Tensions between India and China have been very high.
  • So the Indians are very reluctant to allow Chinese specialists to come into the country.
  • So that's sort of slowing down the ability to train Indians on the ground as well.
  • I'm sort of wondering about the geopolitics of all this because India's democracy, good partner of the U.S., but they're buying Russian oil, aren't they?
  • And there's been some hostilities around that.
  • It's interesting how we criticize certain countries for buying Russian oil.
  • Because they're so important to our foreign policy, seen as an ally, a way to counterbalance China's presence in Asia, that so far we haven't seen major or strong statements from Washington on India continuing to buy.
  • It's cheap oil.
  • They have 1.4 billion people.
  • The need to be able to give them the energy they need would be their response.
  • Yeah, at affordable prices, I guess, which is more so.
  • Seema, thank you.