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Behind the scenes: An Apple Event shot on iPhone

Video vocabulary

power

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US / 'paʊə(r) /

UK / ˈpaʊɚ /

A1
  • noun
  • Legal or official right to perform certain actions
  • Ability to move forcefully and quickly
  • Energy of something (e.g. electricity or fuel)
  • Mathematical way to multiply a number
  • Condition of being in political control
  • Physical force, energy, and strength
  • verb
  • To give energy to something, e.g. by electricity
  • To move something forcefully and quickly

able

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US / 'eɪbl /

UK / ˈebəl /

A2
  • adjecitve
  • Skilled; good at something
  • Having the ability to do something

suggest

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US / səˈdʒest /

UK / səɡˈdʒɛst, səˈdʒɛst /

A1
  • verb
  • To mention something that could be done; propose

how

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US / haʊ /

UK / haʊ /

A1
  • adjecitve
  • To what degree? in what amount?
  • adverb
  • (Used to explain the way to do something)
  • exclamation
  • For what purpose or reason?
  • (Used to ask someone or something's condition)

park

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US / pɑ:k /

UK / pɑ:rk /

A1
  • noun
  • Person's name
  • Public green area in a town for exercise, relaxing
  • Field upon which a sport is played, e.g. baseball
  • verb
  • To stay still without moving
  • To leave your car, bike in a certain place

image

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US / 'ɪmɪdʒ /

UK / ˈɪmɪdʒ /

A2
  • noun
  • Picture, sculpture or painting of something
  • General idea or opinion of something
  • verb
  • To obtain pictures by scanning them with a machine

creative

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US / krɪ'eɪtɪv /

UK / kriˈetɪv /

A2
  • adjecitve
  • Having the ability to make something new

perfect

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US / 'pɜ:fɪkt /

UK / ˈpɚfɪkt /

A1
  • adjecitve
  • So good it cannot be improved
  • verb
  • To do something so well, it cannot be done better

pro

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US / prəʊ /

UK / proʊ /

A2
  • noun
  • Reason given in support of something
  • Someone experienced and very good at something
  • Playing a golf, tennis etc. as a job

iphone

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US / 'aɪfon /

UK / 'aɪfon /

A1
  • noun
  • Smartphone manufactured by Apple Computers

welcome

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US / 'welkəm /

UK / ˈwɛlkəm /

A1
  • adjecitve
  • Being what was wanted or needed
  • noun
  • Friendly greeting to someone who has arrived
  • verb
  • To greet someone who has just arrived
  • To accept or receive something happily and gladly

the

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US / ðə /

UK / ðə /

A1
  • article
  • Used to refer to something already mentioned
  • Used to show there is only one of something
  • determiner
  • Used to describe all of a family

one

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US / wʌn /

UK / wʌn /

A1
  • pronoun
  • You; we; people in general; someone
  • The thing or person previously referred to
  • adjecitve
  • Used to refer to people generally
  • Being a strong example of (something mentioned)
  • number
  • Number 1

level

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US / 'levl /

UK / ˈlɛvəl /

A2
  • adjecitve
  • (Sports) equal to another
  • Being steady and determined (e.g. a voice)
  • noun
  • Specific height of something
  • Amount of ability you have compared to others
  • Floor or deck within a building
  • Tool used to determine if something is lying flat
  • verb
  • To aim a gun at someone
  • To destroy a building; flatten an area completely
  • To make things flat or even
  • To make a score equal to another, in sports

kind

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US / kaɪnd /

UK / kaɪnd /

A1
  • adjecitve
  • In a caring and helpful manner
  • friendly and considerate
  • noun
  • One type of thing

you

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US / jʊ /

UK / ju /

A1
  • pronoun
  • Person someone is speaking or writing to
  • Person or people in general

little

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US / 'lɪtl /

UK / ˈlɪtl /

A1
  • adjecitve
  • Being short in length of time
  • Not great in size, amount, or degree; small
  • Being very young or younger than others
  • adverb
  • By an amount or degree that is not very much
  • Not often; rarely
  • noun
  • A person's name

this

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US / ðɪs /

UK / ðɪs /

A1
  • adjecitve
  • Used to indicate something already been discussed
  • Used to indicate something happening around now
  • adverb
  • An indication by a physical motion or gesture
  • A specific amount of
  • determiner
  • Person, thing, or idea near you
  • pronoun
  • Person, thing that has already been discussed

treat

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US / tri:t /

UK / trit /

A1
  • noun
  • Something you buy for others as a surprise present
  • something that tastes good and that is not eaten often
  • verb
  • To pay for the food or enjoyment of someone else
  • To use medical methods to try to cure an illness
  • To act in a certain way toward someone

phone

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US / fəʊn /

UK / foʊn /

A2
  • noun
  • Machine used to talk to someone who is far away
  • verb
  • To talk to someone using a telephone

bit

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US / bɪt /

UK / bɪt /

A1
  • noun
  • Device put in a horse's mouth to control it
  • Small piece of something
  • verb
  • (E.g. of fish) to take bait and be caught

its

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US / ɪts /

UK / ɪts /

A1
  • adjecitve
  • Referring to or belonging to ‘it’
  • determiner
  • Of something; belonging or related to something
  • other
  • Possessive form of “it”

way

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US / weɪ /

UK / we /

A1
  • adverb
  • Used to emphasize the amount of something
  • noun
  • Particular aspect of something being thought about
  • One of various choices that could be made
  • Particular existing condition or state
  • (Often long) distance or length of time
  • How something is done
  • Route to go to a place
  • Small street
  • Usual behavior, emotions or habits of someone

figure

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US / ˈfiɡə /

UK / ˈfɪɡjɚ /

A1
  • noun
  • Your body shape
  • Numbers in a calculation
  • Doll-like thing meant to represent a person
  • Picture or diagram giving information in a text
  • Person who is very important or famous
  • Shape of a person seen indistinctly or in outline
  • Amount that is expressed in numbers
  • verb
  • To appear in a game, play or event
  • To calculate how much something will cost
  • To understand after thinking; work out

all

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US / ɔ:l /

UK / ɔl /

A1
  • adverb
  • Completely; totally
  • determiner
  • Being every one of something
  • pronoun
  • 100% of something; the complete amount

device

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US / dɪˈvaɪs /

UK / dɪˈvaɪs /

A2
  • noun
  • Object, machine, or equipment for a specific use
  • Method of doing something; a way

work

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US / wɜ:k /

UK / wɚk /

A1
  • adjecitve
  • Activity completed in order to make money
  • noun
  • The product of some artistic or literary endeavor
  • Everything created by an author, artist, musician
  • Activity you do in order to make money
  • Place of employment
  • Final product or result of a some labor or effort
  • verb
  • To bring into a specific state of success
  • To be functioning properly, e.g. a car
  • To do your job in your company or workplace
  • To make an effort to do something
  • To operate a machine or device

look

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US / lʊk /

UK / lʊk /

A1
  • noun
  • Person's beauty or physical attractiveness
  • Particular style of dress, clothes, or appearance
  • The way someone, something appears to be
  • Act of searching for or examining something
  • verb
  • To appear to be; seem

option

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US / 'ɒpʃn /

UK / ˈɑpʃən /

A2
  • noun
  • A choice
  • Right to buy or sell at a certain price and time

agree

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US / əˈgri: /

UK / əˈɡri /

A1
  • verb
  • To have the same opinion as someone else

they

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US / ðeɪ /

UK / ðe /

A1
  • pronoun
  • Two or more people, animals, or things

result

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US / rɪ'zʌlt /

UK / rɪˈzʌlt /

A2
  • noun
  • Something produced through tests or experiments
  • Final score of a competition, election or game
  • verb
  • To be the outcome of other causes and effects

super

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US / ˈsu:pə(r) /

UK / ˈsupɚ /

A2
  • adjecitve
  • Of the highest quality; great; marvelous

carte

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US / kɑ:t /

UK / kɑ:t /

A1
  • noun
  • List of dishes available at a restaurant

without

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US / wɪˈðaʊt /

UK / wɪðˈaʊt, wɪθ- /

A1
  • preposition
  • Not with; not having

see

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US / si: /

UK / si /

A1
  • verb
  • To go on a date with someone
  • To predict whether something is, or will be true
  • To understand what someone says
  • To use your eyes to look at something
  • To visit a place often for sightseeing or pleasure
  • To visit or meet with someone
  • To find out by waiting or looking
  • To watch (a game, movie or TV show)

have

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US / həv /

UK / hæv /

A1
  • verb
  • To drink, smoke, eat or use something
  • To experience the effects of something
  • To organize an event, or join in an activity
  • To own, possess, or hold something
  • To cause to happen or produce a particular effect

with

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US / wɪð /

UK / wɪð, wɪθ /

A1
  • preposition
  • As an employee of a certain company
  • Against something or someone
  • By using something as a means
  • Due to; because of
  • Including
  • Possessing as a feature
  • Related to
  • (Of the manner/attitude by which you do something)
  • Used to express that people or things are together

information

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US / ˌɪnfəˈmeɪʃn /

UK / ˌɪnfɚˈmeʃən /

A1
  • noun
  • Collection of facts and details about something

low

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US / ləʊ /

UK / lo /

A1
  • adjecitve
  • Having a small quantity, supply, or amount
  • Being unhappy or unpleasant in attitude
  • Not high; being near the ground, or bottom
  • (Of a voice, sound) being soft; quiet
  • noun
  • Situation of not having a lot of something

hear

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US / hɪə(r) /

UK / hɪr /

A1
  • verb
  • To be aware of sound; to perceive with the ear
  • To be told or find out information or facts
  • To consider or listen to a court case

challenge

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US / 'tʃælɪndʒ /

UK / ˈtʃæləndʒ /

A2
  • noun
  • An activity you wish to try that may be hard to do
  • Act of formally inviting someone to compete
  • A question to determine correctness of something
  • verb
  • To formally invite someone to compete at something
  • To question the correctness of something

could

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US / kəd /

UK / kʊd /

A1
  • other
  • Past form of 'can' to mean have ability
  • Used to ask for something politely, or to offer

piece

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US / pi:s /

UK / pis /

A1
  • noun
  • A counter in a board game
  • Small part of something larger
  • verb
  • To put items together to assemble something

blanche

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US / b'lɑ:ŋk /

UK / b'lɑ:ŋk /

A1

light

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US / laɪt /

UK / laɪt /

A1
  • adjecitve
  • Being bright making it easy to see; not dark
  • Being pale and lacking darkness of color
  • Not heavy; weighing only a little
  • adverb
  • Carrying few bags when traveling
  • noun
  • A source of energy that makes a room or area bright
  • Way in which something or someone is understood
  • verb
  • To cause something to burn; put a burning match to
  • To provide a way to see ahead

shoot

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US / ʃu:t /

UK / ʃut /

A2
  • noun
  • Emerging new part of a plant
  • verb
  • To kick or throw a ball at a goal
  • To fire a gun; injure or kill someone with a gun
  • To (cause to) fly away forcefully
  • To use a camera to record a film/take a photograph

through

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US / θru: /

UK / θru /

A2
  • adjecitve
  • having finished using or doing something
  • adverb
  • From the beginning of something until the end
  • preposition
  • Over, in, across an entire thing or place
  • Allowing you to pass between, or to
  • By a particular way or process; by the use of

fact

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US / fækt /

UK / fækt /

A1
  • noun
  • Something that is known or proved to be true

such

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US / sʌtʃ /

UK / sʌtʃ /

A1
  • determiner
  • Being similar to
  • (Thing) as previously stated or referred to
  • adverb
  • (Used to emphasize the quality of an adjective)

test

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US / test /

UK / test /

A1
  • noun
  • A medical examination
  • Action to establish the truth or nature of
  • Examination; questions to measure knowledge
  • verb
  • To be given a medical examination
  • To try to establish the truth or nature of
  • To ask a series of questions to measure knowledge

traditional

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US / trəˈdɪʃənl /

UK / trəˈdɪʃənəl /

A2
  • adjecitve
  • Involved in a custom or event common to a people

range

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US / reɪndʒ /

UK / rendʒ /

A2
  • noun
  • Cooking stove with multiple burners
  • Given distance from a point; how far plane can fly
  • Large grassy area where cattle wander and feed
  • Group or chain of mountains
  • Set of things with something in common
  • Limits within which something extends or varies
  • A set of products, e.g. so that people can choose
  • verb
  • To cover an area from one point to another
  • To extend to or vary within given limits
  • To put things in a row or in line
  • To wander or explore

define

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US / dɪ'faɪn /

UK / dɪˈfaɪn /

A2
  • verb
  • To explain the meaning of words
  • To set or mark the limits of something

set

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US / set /

UK / sɛt /

A1
  • adjecitve
  • Prepared for something; ready
  • noun
  • Complete group of something
  • Place where a television show or movie is filmed
  • Group of games in a tennis match
  • Device that receives radio or television signals
  • verb
  • To make a clock state or ring at a particular time
  • To decide upon or choose something
  • To make something ready for use (e.g. table)
  • To decide on a price for something
  • To become hard (of glue, concrete etc.)
  • To be located in a specific place or time
  • To put (e.g. a vase) down carefully in a place
  • To put someone in a certain condition or state
  • (Of the sun) to go lower than the horizon

quality

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US / 'kwɒlətɪ /

UK / ˈkwɑlɪti /

A2
  • noun
  • Feature associated with someone or something
  • High level of worth or excellence

literally

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US / ˈlɪtərəli /

UK / ˈlɪtərəli /

B1
  • adverb
  • So as to express the exact meaning of something
  • Used to say something is true, even if unlikely

from

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US / frəm /

UK / frʌm, frɑm,frəm /

A1
  • preposition
  • Starting at a particular place, time or level

external

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US / eksˈtə:nl /

UK / ɪkˈstɚnəl /

A2
  • adjecitve
  • Concerning foreign countries
  • Concerning the outside of something; outer
  • Coming from the outside

complex

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US / 'kɒmpleks /

UK / kəmˈplɛks, ˈkɑmˌplɛks /

A2
  • adjecitve
  • Not being simple; having many parts or aspects
  • noun
  • Group of buildings all used for the same purpose
  • Psychological issue regarding self-image

drone

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US / drəʊn /

UK / dron /

B2
  • noun
  • A remote controlled flying device
  • A continually dull or monotonous voice
  • Male bee
  • verb
  • To talk in a continually dull or monotonous voice

clean

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US / kli:n /

UK / klin /

A1
  • adjecitve
  • Not marked in any way; blank
  • Done according to the rules or standards; fair
  • Free from disease or sickness
  • Being free from dirt or marks; washed
  • Behaving well; not breaking any rules; legal
  • adverb
  • Completely; entirely
  • verb
  • To make free from dirt or marks; washed
  • To make neat and orderly e.g. a room
  • To remove the inner parts of an animal

think

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US / θɪŋk /

UK / θɪŋk /

A1
  • verb
  • To have an idea about something without certainty
  • To have an idea, opinion or belief about something

most

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US / məʊst /

UK / most /

A1
  • adverb
  • Very; extremely
  • Greatest possible degree
  • pronoun
  • Nearly all of something

monitor

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US / ˈmɒnɪtə(r) /

UK / ˈmɑ:nɪtə(r) /

A2
  • noun
  • A senior student at school
  • Electronic screen on which you can see images
  • verb
  • To observe and keep a record of something

and

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US / ənd /

UK / ənd, ən,ænd /

A1
  • conjunction
  • Used to refer to two or more things
  • Plus; in addition; on top of that
  • Used to introduce an action that follows another

out

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US / aʊt /

UK / aʊt /

A1
  • adverb
  • No longer stylish (e.g. fashion)
  • Away from home, business, or the usual place
  • In a direction/movement away from inside or center
  • noun
  • Act when a batter cannot continue playing
  • verb
  • To tell people a secret

any

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US / 'enɪ /

UK / ˈɛni /

A1
  • adjecitve
  • One, or some, no matter which
  • pronoun
  • One (thing) of many; some

showcase

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US / ˈʃəʊkeɪs /

UK / ˈʃoʊkeɪs /

C1
  • noun
  • Cabinet to display objects or goods for sale
  • Setting to display something to best effect
  • verb
  • To display something to best effect

anything

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US / ˈeniθɪŋ /

UK / ˈɛniˌθɪŋ /

A1
  • pronoun
  • A thing of any kind

format

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US / ˈfɔ:mæt /

UK / ˈfɔ:rmæt /

B1
  • noun
  • Form, design, or arrangement of something
  • verb
  • To set the appearance of a text in a certain way
  • To set a computer back to its original state

far

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US / fɑ:(r) /

UK / fɑr /

A1
  • adjecitve
  • A long way away
  • Being a long way away
  • adverb
  • To a large degree or extent

footage

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US / ˈfʊtɪdʒ /

UK / ˈfʊtɪdʒ /

B2
  • noun
  • A certain amount of film or video of something
  • Measurement in feet

action

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US / 'ækʃn /

UK / ˈækʃən /

A2
  • noun
  • Something that a person or thing does
  • verb
  • To act to do something

impressed

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US / ɪmˈprest /

UK / ɪmˈprest /

A2
  • adjecitve
  • Feeling an emotional impact
  • verb
  • To make an emotional or cognitive impact upon
  • To press into a soft material to make a pattern

keynote

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US / ˈki:nəʊt /

UK / ˈki:noʊt /

C2
  • adjecitve
  • Main; central; basic; most important
  • noun
  • Fundamental/central idea, point of a speech, etc.

own

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US / əʊn /

UK / on /

A1
  • adjecitve
  • Belong to oneself
  • determiner
  • Yours, his, hers, etc.; not belonging to another
  • pronoun
  • (Something) belong to myself
  • verb
  • To have something as your property

interesting

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US / ˈɪntrəstɪŋ /

UK / ˈɪntrɪstɪŋ, -tərɪstɪŋ, -təˌrɛstɪŋ /

A1
  • adjecitve
  • Taking your attention; making you want to know
  • verb
  • To make someone want to know about something
  • To persuade to do, become involved with something

supercharge

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US / /

UK / /

C2
  • verb
  • To add an oxygen compressor to an engine

nail

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US / neɪl /

UK / nel /

B1
  • noun
  • Pointed piece of metal used to join pieces of wood
  • Hard part at the end of your finger
  • verb
  • To attach things together with metal nails
  • To catch someone doing an illegal activity
  • To complete something perfectly or successfully

place

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US / pleɪs /

UK / ples /

A1
  • noun
  • Particular location, area or region
  • verb
  • To put someone in a particular type of situation
  • To put something in a certain location or position

second

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US / 'sekənd /

UK / ˈsɛkənd /

A1
  • adjecitve
  • 2nd; the one following first
  • noun
  • Unit of time; one sixtieth of a minute
  • Short period of time that you wait for someone
  • (Do) soon
  • verb
  • To agree to support a proposal at a meeting

skip

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US / skɪp /

UK / skɪp /

B2
  • noun
  • Very large waste disposal bin
  • verb
  • To move forward by taking fast steps and jumps
  • To not do something expected or required
  • To move rapidly, from one topic to another

dynamic

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US / daɪˈnæmɪk /

UK / daiˈnæmik /

B1
  • adjecitve
  • Always active or energetic; getting things done

like

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US / laɪk /

UK / laɪk /

A1
  • adjecitve
  • Being equal in status or kind to something else
  • Similar; the same
  • adverb
  • For example
  • preposition
  • Used as a filler; used to ad emphasis
  • In a way similar to the way something is done
  • Such as; for example
  • verb
  • To want to
  • To find something pleasing; to prefer something

apple

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US / ˈæpl /

UK / ˈæpəl /

A1
  • noun
  • Hard round red or green fruit with a white center

right

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US / raɪt /

UK / raɪt /

A1
  • adjecitve
  • Correct or true
  • The south side of you looking at the rising sun
  • adverb
  • Exactly in a place or time
  • Being appropriate for a particular event
  • In a straight or direct manner
  • noun
  • Something you are legally or morally allowed to do
  • Ideal of what is just and good
  • Political view based on conservatism
  • verb
  • To fix something previously wrong or unjust
  • To make upright, as a boat that has turned over

different

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US / ˈdɪfrənt /

UK / ˈdɪfrənt /

A1
  • adjecitve
  • Not of the same kind; unlike other things

yeah

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US / jeə /

UK / ˈjɛə, ˈjæə, jɛ- /

A1
  • exclamation
  • Another way of saying 'yes'

get

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US / ɡet /

UK / ɡɛt /

A1
  • verb
  • To become affected by illness or disease
  • To begin to feel or understand an emotion or idea
  • To send or bring someone or something home, etc.
  • To go somewhere to obtain something
  • To (cause to) do a particular thing
  • To obtain, receive or be given something
  • To currently have
  • To prepare for use
  • To understand something being said or read

what

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US / wɒt /

UK / hwɑt, hwʌt, wɔt, wʌt,hwət, wət /

A1
  • pronoun
  • Thing or things that; the same kind as
  • Used to emphasize something you are about to say
  • adjecitve
  • Used to refer to a particular amount, or number
  • Used to place emphasis on a particular quality
  • adverb
  • To a certain degree
  • determiner
  • Question words used for asking for information
  • exclamation
  • Used to express excitement, shock, or surprise
  • Used to ask people to repeat something they said

emphatically

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US / ɪm'fætɪklɪ /

UK / ɪmˈfætɪklɪ /

B2
  • adverb
  • (Said) strongly to highlight thing's importance

similar

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US / ˈsɪmələ(r) /

UK / ˈsɪməlɚ /

A1
  • adjecitve
  • Nearly the same; alike

exciting

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US / ɪkˈsaɪtɪŋ /

UK / ɪkˈsaɪtɪŋ /

A2
  • adjecitve
  • Creating interest, happiness or pleasurable fear
  • verb
  • To cause a reaction; make active
  • To make someone feel happy, interested or eager

evening

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US / ˈi:vnɪŋ /

UK / ˈivnɪŋ /

A1
  • noun
  • Last part of the day and early part of night
  • A social event in the early part of the night
  • verb
  • To make something level; to flatten
  • To make something equal

first

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US / fɜ:st /

UK / fɚst /

A1
  • adjecitve
  • 1st; Coming before all others in time or place
  • noun
  • Something that has not happened before
  • Position of the winner of a competition

that

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US / ðæt /

UK / ðæt, ðət /

A1
  • adjecitve
  • The person or thing being talked about
  • Used to identify something both the speakers know
  • adverb
  • Used to reinforce adjectives and adverbs
  • To such a degree
  • conjunction
  • Used to connect a noun clause
  • Used to introduce an adverbial clause
  • Used to introduce a noun clause
  • determiner
  • Used as a noun to refer to something
  • pronoun
  • Referring an object far away
  • Used to refer to the relative pronoun ‘which’

ability

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US / ə'bɪlətɪ /

UK / əˈbɪlɪti /

A2
  • noun
  • The power, resources or skill to do something

same

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US / seɪm /

UK / sem /

A1
  • adjecitve
  • Being equal in quality and amount
  • Identical; not different
  • Not changing; constant

whole

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US / həul /

UK / hol /

A1
  • adjecitve
  • Complete or full; all of
  • Being in a good condition
  • noun
  • Complete amount or sum; total

not

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US / nɒt /

UK / nɑt /

A1
  • adverb
  • Word indicating the negative
  • (Used to form the negative of verbs)

dolly

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US / ˈdɒli /

UK / ˈdɑːli /

C2
  • noun
  • Childish form of 'doll'
  • Person's name

can

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US / kæn /

UK / kən,kæn /

A1
  • noun
  • A metal container for storing food
  • other
  • Able to; have the skill to; have the time to
  • verb
  • To have permission to
  • To be possible to do
  • To preserve food by sealing it in a metal container

incredibly

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US / ɪnˈkredəbli /

UK / ɪnˈkrɛdəblɪ /

A2
  • adverb
  • To a great degree; very; amazingly

edit

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US / ˈedɪt /

UK / ˈɛdɪt /

A2
  • verb
  • To check and make changes before publication
  • To prepare scenes of a film into the final version

give

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US / ɡɪv /

UK / ɡɪv /

A1
  • noun
  • Degree of flexibility in something, a material
  • verb
  • To hand over or present something to someone
  • To cause someone to have or experience something

want

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US / wɔnt /

UK / wɑnt, wɔnt /

A1
  • noun
  • Something you desire or wish for
  • State or condition of poverty
  • verb
  • To desire or wish for something; hope for a thing

good

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US / ɡʊd /

UK / ɡʊd /

A1
  • adjecitve
  • Proper, appropriate or right
  • (Of an amount) enough; plenty
  • Excellent; high quality
  • Acting well or properly; of moral character
  • In a positive or happy emotional state
  • noun
  • Advantage or benefit

really

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US / ˈri:əli /

UK / ˈriəˌli, ˈrili /

A1
  • adverb
  • Used to stress something that is said; definitely
  • In a true or accurate manner
  • Very

would

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US / wʊd /

UK / wʊd /

A1
  • other
  • Used to indicate something imagined
  • Used to ask or request something politely
  • Verb used to indicate possibility, request etc.
  • Used to indicate a preference
  • Used to indicate a reaction
  • Indicates something that occurred repeatedly
  • Used to indicate willingness or ability to do

video

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US / 'vɪdɪəʊ /

UK / ˈvɪdiˌo /

A2
  • adjecitve
  • Of a moving film, with sound
  • noun
  • Recording capturing action with sound
  • verb
  • To make a moving film of, with sound

tiny

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US / 'taɪnɪ /

UK / ˈtaɪni /

A2
  • adjecitve
  • Very, very small

sort

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US / sɔ:t /

UK / sɔrt /

A1
  • noun
  • Group or class of similar things or people
  • verb
  • To organize things by putting them into groups
  • To deal with things in an organized way

here

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US / hɪə(r) /

UK / hɪr /

A1
  • adverb
  • In this place; at this location, position or time

flexibility

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US / ˌfleksə'bɪləti /

UK / ˌfleksə'bɪləti /

B1
  • noun
  • The quality of being able to be bent or stretched

beat

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US / bi:t /

UK / bit /

A2
  • noun
  • Regular movement or rhythm (e.g. heart or music)
  • verb
  • To move in regular motions in order to push blood
  • To strike or hit repeatedly and with great force
  • To mix ingredients together with a fork or machine
  • To play a drum
  • To win against another person or team; defeat

beautiful

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US / 'bju:tɪfl /

UK / ˈbjutəfəl /

A1
  • adjecitve
  • Having dome something well
  • Being very attractive or appealing physically

small

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US / smɔ:l /

UK / smɔl /

A1
  • adjecitve
  • Little in size; not big
  • (Of letters) not written in capital letters
  • Being insignificant or minor
  • (Of a business) with few people or things; local
  • (Of voice) being soft and quiet
  • (Of a child) being young

lense

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US / /

UK / /

B1
  • noun
  • Piece of glass or plastic to improve vision

new

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US / nju: /

UK / nu, nju /

A1
  • adjecitve
  • Not old, recently born, built or made
  • Being or doing something for the first time
  • Not felt, seen or known previously
  • Having been recently bought or obtained

alexa

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US / əˈlɛksə /

UK / /

A1

lock

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US / lɒk /

UK / lɑ:k /

A2
  • noun
  • Small portion of your hair that hangs together
  • Place on a door, etc. that you close with a key
  • verb
  • To become fixed in place and hard to move
  • To use a key, code so others can't open something

crane

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US / kreɪn /

UK / kren /

B2
  • noun
  • Water bird characterized by its long neck and legs
  • Tall machine that lifts heavy objects in the air
  • verb
  • To stretch (neck) or lean to get better view
  • Introduction to Video Content
  • In this behind-the-scenes video, Apple takes us on a journey of shooting their latest event on the iPhone. The video highlights the incredible capabilities of the iPhone 15 Pro, showcasing how it can be used to capture stunning footage in various challenging scenarios. The event, held at Apple Park, was filmed entirely on the iPhone, and the results were impressive. The video shows the iPhone being used with external accessories, such as USB-C out to power 50 monitors, demonstrating the device's versatility and power. Despite the challenges of shooting in low light, the iPhone delivered exceptional results, matching the quality and complexity of shots that can be achieved with traditional cameras. The video also emphasizes the enhanced dynamic range and creative flexibility that the iPhone 15 Pro offers, providing filmmakers with more options in post-production. The team behind the shoot tested the iPhone extensively to push its limits and were amazed by the quality of the footage. The footage was so impressive that it could easily be mistaken for that captured by professional cinema cameras like the Alexa or Venice. Even during the editing process, the filmmakers found it easy to work with the footage, producing super clean and beautiful images. The conclusion is clear: the iPhone 15 Pro has revolutionized event video production, making it possible to shoot high-quality footage with a device that fits in the palm of your hand.
  • Subtitles section
  • Action!
  • Good evening, and welcome to Apple Park.
  • When I heard that we were going to be shooting this Apple event on iPhone
  • I was, yeah, it was kind of
  • of course
  • Apple suggested that they were going to shoot the keynote on the iPhone 15 Pro
  • I thought it was the perfect place to showcase it.
  • I agreed emphatically.
  • All right, here we go, lock it up.
  • This event being shot on a tiny little iPhone
  • USB-C out, powering 50 monitors
  • and it's going off without skipping a beat
  • One of the most exciting and interesting things to see is how not different it's been on set
  • This whole piece was low light
  • and low light is a little bit more challenging
  • and we nailed that
  • We're able to get the same complex shots on such a small device
  • similar to how we would do any traditional camera
  • We're on cranes, dollies, drone shots.
  • Drones going up.
  • We've really supercharged it all by having the ability to go to an external drive with USB-C and Apple lock
  • Basically gives you sort of carte blanche to define your own look in post-production
  • This new format has way more dynamic range
  • way more information and gives you more options
  • more creative flexibility and that's what we want
  • We tested this phone through its lensing
  • light levels, the dynamic range
  • really figuring out how far we could push this phone
  • I was incredibly impressed with the quality of the footage.
  • The first second I saw it
  • I literally said, this is the iPhone footage?
  • You can treat it like you could an Alexa or a Venice or anything like that
  • So from an editing capacity, it's been easy to work with.
  • We're getting super clean, beautiful images.
  • The results are here, by the fact that we can shoot this event video on the iPhone 15 Pro