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Mini responds to Chinese ice cream racism uproar - BBC News

Video vocabulary

the

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US / ðə /

UK / ðə /

A1
  • article
  • Used to refer to something already mentioned
  • Used to show there is only one of something
  • determiner
  • Used to describe all of a family

be

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US / bɪ /

UK / bi /

A1
  • verb
  • Being

and

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US / ənd /

UK / ənd, ən,ænd /

A1
  • conjunction
  • Used to refer to two or more things
  • Plus; in addition; on top of that
  • Used to introduce an action that follows another

that

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US / ðæt /

UK / ðæt, ðət /

A1
  • adjecitve
  • The person or thing being talked about
  • Used to identify something both the speakers know
  • adverb
  • Used to reinforce adjectives and adverbs
  • To such a degree
  • conjunction
  • Used to connect a noun clause
  • Used to introduce an adverbial clause
  • Used to introduce a noun clause
  • determiner
  • Used as a noun to refer to something
  • pronoun
  • Referring an object far away
  • Used to refer to the relative pronoun ‘which’

have

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US / həv /

UK / hæv /

A1
  • verb
  • To drink, smoke, eat or use something
  • To experience the effects of something
  • To organize an event, or join in an activity
  • To own, possess, or hold something
  • To cause to happen or produce a particular effect

not

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US / nɒt /

UK / nɑt /

A1
  • adverb
  • Word indicating the negative
  • (Used to form the negative of verbs)

you

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US / jʊ /

UK / ju /

A1
  • pronoun
  • Person someone is speaking or writing to
  • Person or people in general

this

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US / ðɪs /

UK / ðɪs /

A1
  • adjecitve
  • Used to indicate something already been discussed
  • Used to indicate something happening around now
  • adverb
  • An indication by a physical motion or gesture
  • A specific amount of
  • determiner
  • Person, thing, or idea near you
  • pronoun
  • Person, thing that has already been discussed

but

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US / bət /

UK / bʌt,bət /

A1
  • conjunction
  • Used before you say something different, opposite

can

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US / kæn /

UK / kən,kæn /

A1
  • noun
  • A metal container for storing food
  • other
  • Able to; have the skill to; have the time to
  • verb
  • To have permission to
  • To be possible to do
  • To preserve food by sealing it in a metal container

they

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US / ðeɪ /

UK / ðe /

A1
  • pronoun
  • Two or more people, animals, or things

just

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US / dʒʌst /

UK / dʒʌst /

A1
  • adjecitve
  • Proper or appropriate; as is deserved
  • Doing or being what is right or fair
  • Legally correct; having enough evidence
  • adverb
  • Almost; nearly
  • Exactly at the time of
  • Exactly (the same as, like)

go

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US / ɡəʊ /

UK / ɡo /

A1
  • noun
  • A turn in a game
  • verb
  • To attend or be at a place
  • To do an activity
  • To function properly
  • To move or travel to another place

from

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US / frəm /

UK / frʌm, frɑm,frəm /

A1
  • preposition
  • Starting at a particular place, time or level

see

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US / si: /

UK / si /

A1
  • verb
  • To go on a date with someone
  • To predict whether something is, or will be true
  • To understand what someone says
  • To use your eyes to look at something
  • To visit a place often for sightseeing or pleasure
  • To visit or meet with someone
  • To find out by waiting or looking
  • To watch (a game, movie or TV show)

know

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US / nəʊ /

UK / noʊ /

A1
  • verb
  • To be familiar with a person or place, thing
  • To feel sure or be convinced about something
  • To discover or be aware of something
  • To be able to distinguish
  • To have knowledge of things

want

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US / wɔnt /

UK / wɑnt, wɔnt /

A1
  • noun
  • Something you desire or wish for
  • State or condition of poverty
  • verb
  • To desire or wish for something; hope for a thing

more

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US / mɔ:(r) /

UK / mɔr, mor /

A1
  • adjecitve
  • In addition; extra
  • Greater in amount, number, or size
  • adverb
  • To a greater degree; in greater quantity
  • For a longer period of time
  • determiner
  • Additional quantity
  • pronoun
  • A greater or additional number

now

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US / naʊ /

UK / naʊ /

A1
  • adverb
  • At the present time or moment
  • Right away or in the next possible moment
  • Used to refer to something that just happened
  • Time between the present and a moment in the past
  • conjunction
  • Resulting from or because of something

say

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US / seɪ /

UK / se /

A1
  • noun
  • Power to decide or greatly influence something
  • verb
  • To indicate or give information using language
  • To use words to tell your message
  • To ask someone to give information to others

how

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US / haʊ /

UK / haʊ /

A1
  • adjecitve
  • To what degree? in what amount?
  • adverb
  • (Used to explain the way to do something)
  • exclamation
  • For what purpose or reason?
  • (Used to ask someone or something's condition)

really

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US / ˈri:əli /

UK / ˈriəˌli, ˈrili /

A1
  • adverb
  • Used to stress something that is said; definitely
  • In a true or accurate manner
  • Very

these

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US / ði:z /

UK / ðiz /

A1
  • determiner
  • People, things, or ideas near you
  • pronoun
  • The objects near the speaker

into

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US / 'ɪntə /

UK / ˈɪntu /

A1
  • preposition
  • Moving or going inside something
  • In the same direction as; in the direction of
  • So as to become; taking the state of

well

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US / wel /

UK / wɛl /

A1
  • adjecitve
  • Being in a fortunate, good condition or state
  • Healthy and in good condition
  • adverb
  • In an acceptable, proper, or successful manner
  • In a complete, total, or full manner
  • A great and considerable degree
  • In a successful way, in a good or satisfactory way
  • exclamation
  • Used to begin or continue a particular statement
  • Used to show you want to start saying something
  • Used to express that you are waiting for a reply
  • You say this to change the topic of a conversation
  • Used to indicate you are making a final remark
  • noun
  • Long deep hole in the ground to get water
  • verb
  • To cause your eyes to fill with tears

very

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US / 'verɪ /

UK / ˈvɛri /

A1
  • adjecitve
  • Concerning a large degree or amount
  • adverb
  • A lot; much; many
  • Used to stress or emphasize a noun

much

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US / mʌtʃ /

UK / mʌtʃ /

A1
  • adjecitve
  • Very; to a high level or degree
  • adverb
  • A lot; large amount; a high degree of
  • Nearly; basically
  • On many occasions; often
  • noun
  • A large amount; a great quantity

actually

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US / ˈæktʃuəli /

UK / ˈæktʃuəli /

A1
  • adverb
  • Used to add new (often different) information

give

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US / ɡɪv /

UK / ɡɪv /

A1
  • noun
  • Degree of flexibility in something, a material
  • verb
  • To hand over or present something to someone
  • To cause someone to have or experience something

let

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US / let /

UK / lɛt /

A1
  • verb
  • To allow someone to do something
  • Introducing a suggestion to do something together
  • To rent a house, etc. to others

who

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US / hu: /

UK / hu /

A1
  • pronoun
  • Which person
  • Used to introduce information about people

which

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US / wɪtʃ /

UK / hwɪtʃ,wɪtʃ /

A1
  • determiner
  • Question word to ask about a person's choice
  • pronoun
  • (Used to describe something previously mentioned)
  • Question word to decide either, or

try

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US / traɪ /

UK / traɪ /

A1
  • noun
  • Act of putting the ball over the rugby goal line
  • verb
  • To make an effort, to attempt to do something
  • To examine someone or something in a court of law
  • To test to see if it is good or you like it
  • To make a person go through hardship; test
  • To examine something to see if it works

also

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US / 'ɔ:lsəʊ /

UK / ˈɔlso /

A1
  • adverb
  • In addition; too; in a similar way

kind

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US / kaɪnd /

UK / kaɪnd /

A1
  • adjecitve
  • In a caring and helpful manner
  • friendly and considerate
  • noun
  • One type of thing

find

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US / faɪnd /

UK / faɪnd /

A1
  • noun
  • Object discovered by chance
  • Things that have been discovered from searching
  • verb
  • To become aware of something that is happening
  • To discover or meet by chance
  • To decide if someone is guilty of a crime, or not
  • To learn through study, research, or effort
  • To discover something by looking for it

big

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US / bɪɡ /

UK / bɪɡ /

A1
  • adjecitve
  • Popular
  • Serious
  • Large

day

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US / deɪ /

UK / de /

A1
  • noun
  • A period of 24 hours beginning at midnight
  • The period of time when it is light outside
  • Person's name

mean

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US / mi:n /

UK / min /

A1
  • adjecitve
  • Being good at
  • Nasty; unkind
  • Not liking to spend money; cheap; stingy
  • noun
  • Average of a set of numbers
  • verb
  • To express a particular idea or thought
  • To intend to do something in particular
  • To have a particular meaning or value

show

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US / ʃəʊ /

UK / ʃo /

A1
  • noun
  • False display of love, emotion or action
  • An event for displaying or promoting goods
  • Play, opera or theater production
  • Presentation that is broadcast on TV or radio
  • verb
  • To be easily seen or displayed
  • To display your emotions or feelings
  • To let someone see something; display
  • To explain or teach how something is done
  • To lead someone somewhere; point them to something
  • To prove something to be true, correct
  • To reveal or allow something to be seen

last

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US / lɑ:st /

UK / læst /

A1
  • adjecitve
  • Most recent; the latest
  • The one before
  • adverb
  • Final; with nothing following; after all others
  • Most recent; the latest
  • determiner
  • The one at the end
  • verb
  • To remain or continue for a certain period of time

video

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US / 'vɪdɪəʊ /

UK / ˈvɪdiˌo /

A2
  • adjecitve
  • Of a moving film, with sound
  • noun
  • Recording capturing action with sound
  • verb
  • To make a moving film of, with sound

happen

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US / 'hæpən /

UK / ˈhæpən /

A1
  • verb
  • To take place or occur

after

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US / 'ɑ:ftə(r) /

UK / ˈæftɚ /

A1
  • adverb
  • Later than another time, or behind something
  • conjunction
  • Following something before
  • preposition
  • When an event happened or time has passed

end

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US / end /

UK / ɛnd /

A1
  • noun
  • The point where a process or activity stops
  • A point that marks the limit of something; finish
  • Goal or desired result
  • The tip, edge or limit of something
  • verb
  • To be the last part of something

she

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US / ʃɪ /

UK / ʃi /

A1
  • pronoun
  • Female person or animal mentioned before
  • (Refers to female person mentioned before)

thank

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US / θæŋk /

UK / θæŋk /

A1
  • verb
  • To tell someone you are grateful to them

while

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US / waɪl /

UK / hwaɪl, waɪl /

A1
  • conjunction
  • In spite of the fact that; although
  • During the time that; at the same time
  • noun
  • Short amount of time

own

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US / əʊn /

UK / on /

A1
  • adjecitve
  • Belong to oneself
  • determiner
  • Yours, his, hers, etc.; not belonging to another
  • pronoun
  • (Something) belong to myself
  • verb
  • To have something as your property

enough

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US / ɪˈnʌf /

UK / ɪˈnʌf /

A1
  • adjecitve
  • Sufficient to answer the need
  • adverb
  • To a satisfactory degree
  • pronoun
  • Equal to what is needed; as much as required
  • Adequate number or amount

week

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US / wi:k /

UK / wik /

A1
  • noun
  • Period of seven days from Sunday to Saturday

follow

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US / ˈfɔləu /

UK / ˈfɑlo /

A1
  • verb
  • To come after someone; be guided by someone
  • To support someone, e.g. singer or comedian
  • To be the logical result of something
  • To happen after something else happens
  • To believe a set of values or a moral teacher
  • To understand something happening or being said

case

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US / keɪs /

UK / kes /

A1
  • noun
  • Container used to carry things, e.g. clothes
  • Set of facts about a crime
  • Set of facts about an event
  • Example or instance of something
  • verb
  • To find out about a place, as in planning to steal

speak

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US / spi:k /

UK / spik /

A1
  • verb
  • To be able to use a certain language
  • To use words to tell information, express thoughts

pull

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US / pʊl /

UK / pʊl /

A1
  • noun
  • Act of breathing in smoke, as from a pipe
  • Force something has that draws other things to it
  • Using your hands to move something to you
  • verb
  • To breathe in smoke, as from a pipe
  • To hold something and move it toward you
  • To remove something by force

million

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US / ˈmɪljən /

UK / ˈmɪljən /

A1
  • number
  • 1,000,000

story

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US / 'stɔ:rɪ /

UK / ˈstɔri, ˈstori /

A1
  • noun
  • One of many floors or levels in a building
  • Account or description of how something happened

eye

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US / aɪ /

UK / aɪ /

A1
  • noun
  • The part of the body that you see with
  • The skill to see the good and bad parts of a thing
  • Hole at the end of a needle
  • verb
  • To watch or study something closely

share

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US / ʃeə(r) /

UK / ʃɛr /

A2
  • noun
  • Part-ownership in a property, business or company
  • Part of a company you own, shown by a certificate
  • verb
  • To divide something between two or more people
  • To allow others to use your things equally
  • To give information, etc. to someone

control

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US / kən'trəʊl /

UK / kənˈtrol /

A1
  • noun
  • A device designed to operate a machine
  • Participant in experiment that is left untouched
  • Act to dominate or command; make manageable
  • A law limiting the growth or spread of something
  • A place which overseas or manages e.g. a factory
  • verb
  • To direct or influence the behavior of something

often

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US / ˈɔfən /

UK / ˈɔfən,ˈɑfən,ˈɔftən,ˈɑf- /

A1
  • adverb
  • Many times; frequently; on many occasions

term

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US / tɜ:m /

UK / tɚm /

A1
  • noun
  • Conditions applying to an agreement, contract
  • Length of time something is expected to happen
  • Fixed period of weeks for learning at school
  • The (precise) name given to something
  • verb
  • To call; give a name to

company

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US / 'kʌmpənɪ /

UK / ˈkʌmpəni /

A1
  • noun
  • Good feeling from being with someone else
  • A business that sells things or provides services
  • Guests, especially in your home
  • Being with another person rather than alone

view

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US / vju: /

UK / vju /

A1
  • noun
  • Opinion, belief, or idea about something
  • Things you are able to see from a specific place
  • verb
  • To have a particular opinion or idea about
  • To watch or see something, e.g. show on television

explain

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US / ɪk'spleɪn /

UK / ɪkˈsplen /

A1
  • verb
  • To make clear or easy to understand by describing

offer

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US / 'ɒfə(r) /

UK / ˈɔfɚ, ˈɑfɚ /

A1
  • noun
  • Price you say you are willing to pay for something
  • Act of making a thing available to be accepted
  • verb
  • To suggest a price you are willing to pay
  • To give the opportunity to accept something
  • To say you are willing to do something
  • To give or say something as an act of worship

medium

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US / 'mi:dɪəm /

UK / ˈmidiəm /

A2
  • noun
  • Method of expressing ideas or feelings
  • Something available in a middle size or condition
  • Person who claims to communicate with the dead

social

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US / ˈsəuʃəl /

UK / ˈsoʃəl /

A1
  • adjecitve
  • Involving activity with people, e.g. in free time
  • Liking being with other people; friendly
  • Living together and depending on each other

cause

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US / kɔ:z /

UK / kɔz /

A2
  • noun
  • Belief, goal or organization that people support
  • Reason for
  • verb
  • To make something happen; create effect or result

event

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US / ɪˈvent /

UK / ɪˈvɛnt /

A1
  • noun
  • Any social gathering; occasion; planned activity
  • Something that happens that you will remember
  • Race or contest in a sports activity or program

public

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US / 'pʌblɪk /

UK / ˈpʌblɪk /

A1
  • adjecitve
  • Owned by the government
  • Concerning society in general
  • Being available or accessible to people in general
  • Known or able to be known by all people

appear

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US / ə'pɪə(r) /

UK / əˈpɪr /

A1
  • verb
  • To be seen, become visible; come into sight
  • To seem to be
  • To act in a play, movie, or be mentioned in media

brand

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US / brænd /

UK / brænd /

A2
  • noun
  • A mark burned on an animal to show who owns it
  • Product made or designed by a named company
  • verb
  • To burn a mark on an animal to show who owns it
  • To describe someone as a liar, coward, etc.
  • To give a famous name to a product or service

massive

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US / ˈmæsɪv /

UK / ˈmæsɪv /

B1
  • adjecitve
  • Very big; large; too big

corner

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US / 'kɔ:nə(r) /

UK / ˈkɔrnɚ /

A2
  • noun
  • Place where two lines, sides, corners etc. meet
  • Edges of something, e.g. eyes, boxing ring
  • verb
  • To force into a position impossible to escape from
  • To go around a bend in the road (often by driving)

score

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US / skɔ:(r) /

UK / skɔr, skor /

A2
  • noun
  • A sharp mark or cut in the surface of something
  • Current number of points given in a game, contest
  • The written notes and parts of a piece of music
  • An achievement of success
  • Number of points on a test
  • verb
  • To mark or cut something with a sharp object
  • To get or give points in a game, contest, or test
  • To achieve success with something
  • To get points in a test

serve

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US / sɜ:v /

UK / sɚv /

A2
  • verb
  • To act in a particular position or office
  • To hit the first ball to an opponent in tennis etc.
  • To be used for a particular purpose
  • To give someone food or drinks
  • To give a person or group a service that is needed
  • To spend a particular amount of time in prison
  • To help customers find products and making sales
  • To give an official paper to appear in court

online

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US / ˌɒnˈlaɪn /

UK / ˌɑ:nˈlaɪn /

B1
  • adjecitve
  • Connected to the internet

damage

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US / ˈdæmɪdʒ /

UK / ˈdæmɪdʒ /

A2
  • noun
  • Physical harm that is done to something
  • verb
  • To harm physically; to hurt or break something

market

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US / ˈmɑ:kɪt /

UK / ˈmɑ:rkɪt /

A1
  • noun
  • Need or demand for a particular product or service
  • Area or region where a certain product is sold
  • Public event where people sell goods on tables
  • Institution where stocks are bought and sold
  • verb
  • To publicize products to get you to buy; advertise

model

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US / ˈmɒdl /

UK / ˈmɑ:dl /

A2
  • adjecitve
  • Being an excellent example of
  • noun
  • Person who wears fashion to show it to the public
  • A small scale copy of a full original
  • verb
  • To wear and display clothes at a fashion show
  • To make a small scale copy of a full original

ice

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US / aɪs /

UK / aɪs /

A1
  • noun
  • Frozen gas or liquid, esp. water
  • Sweet food made of frozen cream, or juices
  • verb
  • To make something cold by putting on frozen water
  • To spread a sweet and creamy substance on a cake

internet

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US / ˈɪn.tə.net /

UK / ˋɪntɚ͵nɛt /

A1
  • noun
  • Worldwide computer network system

reaction

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US / rɪ'ækʃn /

UK / riˈækʃən /

A2
  • noun
  • Bodily response to a drug or something eaten
  • Feeling or action in response to something

careful

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US / ˈkeəfl /

UK / ˈkerfl /

A2
  • adjecitve
  • Trying not to make mistakes; working slowly

platform

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US / 'plætfɔ:m /

UK / ˈplætˌfɔrm /

B1
  • noun
  • Flat, raised structure that people stand on
  • Area from which you board a train at a station

respond

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US / rɪ'spɒnd /

UK / rɪˈspɑnd /

A2
  • verb
  • To answer something or someone
  • To have a good reaction to e.g. medical treatment

topic

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US / 'tɒpɪk /

UK / ˈtɑpɪk /

A2
  • noun
  • Subject or issue people talk or write about

cream

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US / kri:m /

UK / krim /

B1
  • adjecitve
  • Pale color that is yellowish white
  • noun
  • Type of a thick beauty product used on the skin
  • Thick liquid rubbed into the skin
  • The top part of milk when left standing
  • verb
  • To defeat someone with ease
  • To have added cream
  • To mix together into a thick substance or liquid

staff

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US / stɑ:f /

UK / stæf /

A1
  • noun
  • Employees of a company
  • Long stick that a person uses to help them walk
  • verb
  • To hire workers for a business

operate

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US / ˈɒpəreɪt /

UK / ˈɑ:pəreɪt /

A1
  • verb
  • To control or handle something, such as a machine
  • To control or manage something such as a business
  • To be working or being used
  • To perform surgery on someone

refuse

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US / rɪ'fju:z /

UK / ˈrefjus /

A2
  • noun
  • Garbage, waste
  • verb
  • To not accept, allow, or give something

indeed

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US / ɪnˈdi:d /

UK / ɪnˈdid /

A2
  • adverb
  • Actually; in fact; in reality

foreign

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US / ˈfɒrən /

UK / ˈfɔ:rən /

A2
  • adjecitve
  • Being of a different place or country
  • Strange; different from ones found at home

mini

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US / 'mɪnɪ /

UK / ˈmɪni /

B1
  • noun
  • Small British car
  • A very short skirt
  • prefix
  • Small

employee

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US / ɪmˈplɔɪi: /

UK / ɪmˈplɔɪi: /

A2
  • noun
  • Person who works for someone else for payment

apologize

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US / ə'pɒlədʒaɪz /

UK / əˈpɑləˌdʒaɪz /

A2
  • verb
  • To say sorry because of a mistake or injury

accuse

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US / ə'kju:z /

UK / əˈkjuz /

A2
  • verb
  • To claim that someone has done something wrong

joe

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US / /

UK / /

A1
  • noun
  • An ordinary man.

china

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US / ˈtʃaɪnə /

UK / ˈtʃaɪnə /

A1
  • noun
  • A communist nation that covers a vast territory in eastern Asia; the most populous country in the wo
  • other
  • High quality porcelain originally made only in China

french

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US / frentʃ /

UK / frentʃ /

A1
  • adjecitve
  • Concerning the culture and people of France
  • noun
  • Person's name

relation

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US / rɪˈleɪʃn /

UK / rɪˈleɪʃn /

A2
  • noun
  • Connection between two or more things
  • A member of your family
  • Way in which two or more things are connected

auto

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US / ˈɔ:təʊ /

UK / ˈɔ:toʊ /

B2
  • noun
  • Car; a road vehicle with four or more wheels

luxury

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US / ˈlʌkʃəri /

UK / ˈlʌɡʒəri, ˈlʌkʃə- /

A2
  • noun
  • Something expensive bought for pleasure
  • Something that gives great comfort and pleasure
  • Something useful, helpful but not always available

chinese

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US / ˌtʃaɪˈniːz /

UK / ˌtʃaɪˈniːz /

A1
  • adjecitve
  • Concerning the culture and people of China

visitor

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US / ˈvɪzɪtə(r) /

UK / ˈvɪzɪtɚ /

A2
  • noun
  • Someone who goes to a place to see it (or someone)

racism

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US / ˈreɪsɪzəm /

UK / ˈreˌsɪzəm /

B2
  • noun
  • Belief that people of other races are bad/inferior

steer

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US / stɪə(r) /

UK / stɪr /

B1
  • noun
  • A cow
  • verb
  • To control the direction in which something moves

asian

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US / ˈeɪʃn /

UK / ˈeɪʃn /

A1
  • noun
  • A native or inhabitant of Asia
  • other
  • Of or relating to or characteristic of Asia or the peoples of Asia or their languages or culture

sensitivity

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US / ˌsensə'tɪvətɪ /

UK / ˌsɛnsɪˈtɪvɪti /

A2
  • noun
  • Quality of being easily hurt emotionally

foreigner

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US / ˈfɒrənə(r) /

UK / ˈfɔ:rənə(r) /

A2
  • noun
  • Person who is from a different place or country

singapore

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US / ˌsɪŋgə'pɔ: /

UK / ˌsɪŋgə'pɔ: /

A1
  • other
  • A country in southeastern Asia on the island of Singapore; achieved independence from Malaysia in
  • An island to the south of the Malay Peninsula

shanghai

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US / ˌʃæŋ'haɪ /

UK / ˌʃæŋ'haɪ /

A1
  • other
  • Take (someone) against his will for compulsory service, especially on board a ship

uproar

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US / ˈʌprɔ:(r) /

UK / ˈʌpˌrɔr, -ˌror /

A1
  • noun
  • Excitement or anger over some issue or event

bmw

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US / /

UK / /

A1
  • other

emblematic

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US / ˌembləˈmætɪk /

UK / ˌɛmbləˈmætɪk /

B2
  • adjecitve
  • Visual sign or symbol of (nation or organization)

silva

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US / 'sɪlvə /

UK / 'sɪlvə /

A1
  • other
  • Forest trees growing in a country or region

dior

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US / ˈdaɪə /

UK / ˌdiˈɔr /

A1

nationalistic

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US / ˌnæʃnəˈlɪstɪk /

UK / ˌnæʃnəˈlɪstɪk /

B1
  • adjecitve
  • Strongly devoted to a country

carmaker

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US / 'kɑ:meɪkə(r) /

UK / 'kɑ:ˌmeɪkə /

C2
  • noun
  • Manufacturer of automobiles

zhao

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US / /

UK / /

A1

weibo

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US / /

UK / /

A1
  • Introduction to Video Content
  • The UK-based carmaker MINI has responded to an internet uproar in China, accusing it of racism at the Shanghai Auto Show. A video from the event appeared to show MINI staff offering ice cream to foreigners while refusing to give it to Chinese visitors. The reaction on social media has been massive, with the topic BMW MINI scoring 93 million views on the Chinese social media platform Weibo. This incident highlights the nationalistic sensitivities found online in Chinese social media. BMW, the owner of MINI China, has gone into damage control and clarified that the foreigners in the video are actually employees of BMW who were being served ice cream at the end of the auto show. MINI China has apologized, but it remains to be seen if this will be enough to repair the brand's public relations in China. Similar cases of alleged racism have been emerging more frequently in the Chinese market. Just last week, the French luxury brand Dior faced accusations of racism in Chinese social media for a similar incident. These cases serve as a reminder to foreign companies operating in China to exercise caution and avoid actions that could trigger negative reactions.
  • Subtitles section
  • The UK-based carmaker MINI has responded to an internet uproar in China, accusing it of racism at the Shanghai Auto Show.
  • A video from the event appeared to show MINI staff offering ice cream to foreigners while refusing to give it to Chinese visitors.
  • Let's speak now to Zhao Da Silva, who's following this story from Singapore.
  • So, just how big has the reaction on social media been?
  • Well, the reaction has been massive.
  • I mean, the topic BMW MINI has scored 93 million views on the Chinese social media platform Weibo.
  • And this is really emblematic of the nationalistic sensitivities that you can find online in Chinese social media these days.
  • BMW, which owns MINI China, has gone into damage control.
  • It has tried to explain that.
  • The foreigners seen in that video that's been shared on social media are actually employees of BMW, and they were being served ice cream at the end of that auto show in Shanghai.
  • MINI China actually apologises.
  • It says, Now, We don't know if that's going to be enough to really control the damage in terms of public relations that this has caused to the brand in China.
  • But these cases are happening more and more often in that market.
  • Just last week, the French luxury brand Dior was also accused of racism in Chinese social media after showing an Asian model pulling the corner of her eyes.
  • So, indeed, these cases show how careful foreign companies operating in China really have to be if they don't want to steer this kind of reaction in that market.
  • Thanks very much, Joe.