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Tesla needs to step up its game and create more demand for products: Gerber Kawasaki's Ross Gerber

Video vocabulary

the

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US / ðə /

UK / ðə /

A1
  • article
  • Used to refer to something already mentioned
  • Used to show there is only one of something
  • determiner
  • Used to describe all of a family

be

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US / bɪ /

UK / bi /

A1
  • verb
  • Being

and

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US / ənd /

UK / ənd, ən,ænd /

A1
  • conjunction
  • Used to refer to two or more things
  • Plus; in addition; on top of that
  • Used to introduce an action that follows another

that

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US / ðæt /

UK / ðæt, ðət /

A1
  • adjecitve
  • The person or thing being talked about
  • Used to identify something both the speakers know
  • adverb
  • Used to reinforce adjectives and adverbs
  • To such a degree
  • conjunction
  • Used to connect a noun clause
  • Used to introduce an adverbial clause
  • Used to introduce a noun clause
  • determiner
  • Used as a noun to refer to something
  • pronoun
  • Referring an object far away
  • Used to refer to the relative pronoun ‘which’

have

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US / həv /

UK / hæv /

A1
  • verb
  • To drink, smoke, eat or use something
  • To experience the effects of something
  • To organize an event, or join in an activity
  • To own, possess, or hold something
  • To cause to happen or produce a particular effect

not

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US / nɒt /

UK / nɑt /

A1
  • adverb
  • Word indicating the negative
  • (Used to form the negative of verbs)

for

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US / fə(r) /

UK / fɔr,fə /

A1
  • preposition
  • Used to show the purpose, or need of something

you

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US / jʊ /

UK / ju /

A1
  • pronoun
  • Person someone is speaking or writing to
  • Person or people in general

this

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US / ðɪs /

UK / ðɪs /

A1
  • adjecitve
  • Used to indicate something already been discussed
  • Used to indicate something happening around now
  • adverb
  • An indication by a physical motion or gesture
  • A specific amount of
  • determiner
  • Person, thing, or idea near you
  • pronoun
  • Person, thing that has already been discussed

with

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US / wɪð /

UK / wɪð, wɪθ /

A1
  • preposition
  • As an employee of a certain company
  • Against something or someone
  • By using something as a means
  • Due to; because of
  • Including
  • Possessing as a feature
  • Related to
  • (Of the manner/attitude by which you do something)
  • Used to express that people or things are together

about

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US / ə'baʊt /

UK / əˈbaʊt /

A1
  • adverb
  • To be ready to; going to
  • Nearly; approximately; roughly
  • Near; next to; close to
  • In every direction; in the area of
  • preposition
  • Concerning or of (a topic)

get

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US / ɡet /

UK / ɡɛt /

A1
  • verb
  • To become affected by illness or disease
  • To begin to feel or understand an emotion or idea
  • To send or bring someone or something home, etc.
  • To go somewhere to obtain something
  • To (cause to) do a particular thing
  • To obtain, receive or be given something
  • To currently have
  • To prepare for use
  • To understand something being said or read

but

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US / bət /

UK / bʌt,bət /

A1
  • conjunction
  • Used before you say something different, opposite

can

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US / kæn /

UK / kən,kæn /

A1
  • noun
  • A metal container for storing food
  • other
  • Able to; have the skill to; have the time to
  • verb
  • To have permission to
  • To be possible to do
  • To preserve food by sealing it in a metal container

they

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US / ðeɪ /

UK / ðe /

A1
  • pronoun
  • Two or more people, animals, or things

what

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US / wɒt /

UK / hwɑt, hwʌt, wɔt, wʌt,hwət, wət /

A1
  • adjecitve
  • Used to refer to a particular amount, or number
  • Used to place emphasis on a particular quality
  • adverb
  • To a certain degree
  • determiner
  • Question words used for asking for information
  • exclamation
  • Used to express excitement, shock, or surprise
  • Used to ask people to repeat something they said
  • pronoun
  • Thing or things that; the same kind as
  • Used to emphasize something you are about to say

all

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US / ɔ:l /

UK / ɔl /

A1
  • adverb
  • Completely; totally
  • determiner
  • Being every one of something
  • pronoun
  • 100% of something; the complete amount

do

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US / du: /

UK / du /

A1
  • other
  • Question words for 'do' verbs
  • verb
  • To act; to perform actions
  • To be enough; to be acceptable
  • To have a certain effect on something or someone

like

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US / laɪk /

UK / laɪk /

A1
  • adjecitve
  • Being equal in status or kind to something else
  • Similar; the same
  • adverb
  • For example
  • preposition
  • Used as a filler; used to ad emphasis
  • In a way similar to the way something is done
  • Such as; for example
  • verb
  • To want to
  • To find something pleasing; to prefer something

go

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US / ɡəʊ /

UK / ɡo /

A1
  • noun
  • A turn in a game
  • verb
  • To attend or be at a place
  • To do an activity
  • To function properly
  • To move or travel to another place

one

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US / wʌn /

UK / wʌn /

A1
  • adjecitve
  • Used to refer to people generally
  • Being a strong example of (something mentioned)
  • number
  • Number 1
  • pronoun
  • You; we; people in general; someone
  • The thing or person previously referred to

there

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US / ðɛə /

UK / ðɛr /

A1
  • adverb
  • Used to illustrate the existence of something
  • In a particular respect
  • In that place or position, at that location

from

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US / frəm /

UK / frʌm, frɑm,frəm /

A1
  • preposition
  • Starting at a particular place, time or level

see

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US / si: /

UK / si /

A1
  • verb
  • To go on a date with someone
  • To predict whether something is, or will be true
  • To understand what someone says
  • To use your eyes to look at something
  • To visit a place often for sightseeing or pleasure
  • To visit or meet with someone
  • To find out by waiting or looking
  • To watch (a game, movie or TV show)

make

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US / meɪk /

UK / mek /

A1
  • noun
  • Product made by a particular company; brand
  • verb
  • To arrange or prepare something e.g. dinner
  • To get to (a place) on time
  • To gain the status of (teacher, lawyer, etc.)
  • To create something by putting things together
  • To earn a certain amount of money at a job
  • To cause or force a person to do something
  • To cause something to happen or be formed

know

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US / nəʊ /

UK / noʊ /

A1
  • verb
  • To be familiar with a person or place, thing
  • To feel sure or be convinced about something
  • To discover or be aware of something
  • To be able to distinguish
  • To have knowledge of things

think

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US / θɪŋk /

UK / θɪŋk /

A1
  • verb
  • To have an idea about something without certainty
  • To have an idea, opinion or belief about something

your

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US / jɔ: /

UK / jʊr, jɔr, jor,jə /

A1
  • determiner
  • Belonging to you; belonging to the other person

want

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US / wɔnt /

UK / wɑnt, wɔnt /

A1
  • noun
  • Something you desire or wish for
  • State or condition of poverty
  • verb
  • To desire or wish for something; hope for a thing

more

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US / mɔ:(r) /

UK / mɔr, mor /

A1
  • adjecitve
  • In addition; extra
  • Greater in amount, number, or size
  • adverb
  • To a greater degree; in greater quantity
  • For a longer period of time
  • determiner
  • Additional quantity
  • pronoun
  • A greater or additional number

when

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US / wen /

UK / wɛn /

A1
  • adjecitve
  • Concerning or during the time something happens
  • adverb
  • Word you use to ask about the time, or day
  • conjunction
  • Although
  • In the event that; if
  • pronoun
  • Which time

would

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US / wʊd /

UK / wʊd /

A1
  • other
  • Used to indicate something imagined
  • Used to ask or request something politely
  • Verb used to indicate possibility, request etc.
  • Used to indicate a preference
  • Used to indicate a reaction
  • Indicates something that occurred repeatedly
  • Used to indicate willingness or ability to do

now

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US / naʊ /

UK / naʊ /

A1
  • adverb
  • At the present time or moment
  • Right away or in the next possible moment
  • Used to refer to something that just happened
  • Time between the present and a moment in the past
  • conjunction
  • Resulting from or because of something

because

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US / bɪ'kɒz /

UK / bɪˈkɔz, -ˈkʌz /

A1
  • conjunction
  • For a reason

take

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US / teɪk /

UK / tek /

A1
  • noun
  • Filming of a single scene for TV or the movies
  • verb
  • To accept something that is offered
  • To use a method of traveling, e.g. a bus or train
  • To use a camera to make (a photo)
  • To pick up something and go away with it
  • To study a subject in school
  • To attempt to pass (an exam)
  • To require a certain amount of time, money, space

look

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US / lʊk /

UK / lʊk /

A1
  • noun
  • Person's beauty or physical attractiveness
  • Particular style of dress, clothes, or appearance
  • The way someone, something appears to be
  • Act of searching for or examining something
  • verb
  • To appear to be; seem

good

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US / ɡʊd /

UK / ɡʊd /

A1
  • adjecitve
  • Proper, appropriate or right
  • (Of an amount) enough; plenty
  • Excellent; high quality
  • Acting well or properly; of moral character
  • In a positive or happy emotional state
  • noun
  • Advantage or benefit

say

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US / seɪ /

UK / se /

A1
  • noun
  • Power to decide or greatly influence something
  • verb
  • To indicate or give information using language
  • To use words to tell your message
  • To ask someone to give information to others

right

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US / raɪt /

UK / raɪt /

A1
  • adjecitve
  • Correct or true
  • The south side of you looking at the rising sun
  • adverb
  • Exactly in a place or time
  • Being appropriate for a particular event
  • In a straight or direct manner
  • noun
  • Something you are legally or morally allowed to do
  • Ideal of what is just and good
  • Political view based on conservatism
  • verb
  • To fix something previously wrong or unjust
  • To make upright, as a boat that has turned over

really

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US / ˈri:əli /

UK / ˈriəˌli, ˈrili /

A1
  • adverb
  • Used to stress something that is said; definitely
  • In a true or accurate manner
  • Very

thing

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US / θɪŋ /

UK / θɪŋ /

A1
  • noun
  • (Used to introduce the reason for something)
  • Something you cannot remember the name of

way

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US / weɪ /

UK / we /

A1
  • adverb
  • Used to emphasize the amount of something
  • noun
  • Particular aspect of something being thought about
  • One of various choices that could be made
  • Particular existing condition or state
  • (Often long) distance or length of time
  • How something is done
  • Route to go to a place
  • Small street
  • Usual behavior, emotions or habits of someone

back

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US / bæk /

UK / bæk /

A1
  • adjecitve
  • Farthest from the front e.g. in a classroom
  • adverb
  • Have returned to a place you were before
  • noun
  • The part of a chair that the upper body leans upon
  • Location at the rear of something
  • The reverse of side something
  • Area on the rear of your body
  • verb
  • To bet money on something
  • To go backwards in a car
  • To support and encourage someone or some cause

these

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US / ði:z /

UK / ðiz /

A1
  • determiner
  • People, things, or ideas near you
  • pronoun
  • The objects near the speaker

well

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US / wel /

UK / wɛl /

A1
  • adjecitve
  • Being in a fortunate, good condition or state
  • Healthy and in good condition
  • adverb
  • In an acceptable, proper, or successful manner
  • In a complete, total, or full manner
  • A great and considerable degree
  • In a successful way, in a good or satisfactory way
  • exclamation
  • Used to begin or continue a particular statement
  • Used to show you want to start saying something
  • Used to express that you are waiting for a reply
  • You say this to change the topic of a conversation
  • Used to indicate you are making a final remark
  • noun
  • Long deep hole in the ground to get water
  • verb
  • To cause your eyes to fill with tears

very

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US / 'verɪ /

UK / ˈvɛri /

A1
  • adjecitve
  • Concerning a large degree or amount
  • adverb
  • A lot; much; many
  • Used to stress or emphasize a noun

other

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US / 'ʌðə(r) /

UK / ˈʌðər /

A1
  • adjecitve
  • A thing different from that mentioned
  • determiner
  • (Something) else; not the first (one)
  • pronoun
  • Being the one and only thing of that category

over

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US / 'əʊvə(r) /

UK / ˈovɚ /

A1
  • adverb
  • Finished; no longer happening
  • Towards the ground/away from a standing position
  • noun
  • A set of six consecutive balls bowled in cricket
  • other
  • Finished
  • preposition
  • Showing the relation when a thing is above another
  • On or covering something
  • Above or across something
  • More than you need
  • From one side to the other
  • In the direction of; toward

much

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US / mʌtʃ /

UK / mʌtʃ /

A1
  • adjecitve
  • Very; to a high level or degree
  • adverb
  • A lot; large amount; a high degree of
  • Nearly; basically
  • On many occasions; often
  • noun
  • A large amount; a great quantity

actually

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US / ˈæktʃuəli /

UK / ˈæktʃuəli /

A1
  • adverb
  • Used to add new (often different) information

give

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US / ɡɪv /

UK / ɡɪv /

A1
  • noun
  • Degree of flexibility in something, a material
  • verb
  • To hand over or present something to someone
  • To cause someone to have or experience something

people

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US / 'pi:pl /

UK / ˈpipəl /

A1
  • noun
  • Persons sharing culture, country, background, etc.
  • Men, Women, Children

let

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US / let /

UK / lɛt /

A1
  • verb
  • To allow someone to do something
  • Introducing a suggestion to do something together
  • To rent a house, etc. to others

need

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US / ni:d /

UK / nid /

A1
  • noun
  • Thing you must have and cannot not have e.g. air
  • Thing you must have and cannot manage without
  • verb
  • To be unable to manage without something; require

down

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US / daʊn /

UK / daʊn /

A1
  • adjecitve
  • Being sad, sick, or unhappy
  • Not operating, working, or functioning as expected
  • adverb
  • In a sitting or lying position
  • Towards or on the ground, floor, or bottom
  • Written or copied onto a piece of paper or book
  • noun
  • A period of play in American Football
  • The soft, smooth hairs that cover a bird's body
  • preposition
  • Along something's path, course, or direction
  • Going from a higher position to a lower position
  • verb
  • To eat or drink very quickly and without stopping

which

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US / wɪtʃ /

UK / hwɪtʃ,wɪtʃ /

A1
  • determiner
  • Question word to ask about a person's choice
  • pronoun
  • (Used to describe something previously mentioned)
  • Question word to decide either, or

our

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US / 'aʊə(r) /

UK / aʊr /

A1
  • determiner
  • Belonging to us

lot

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US / lɒt /

UK / lɑt /

A1
  • noun
  • What happens to a person in life from chance; fate
  • A group of people seen together
  • Item for sale at an auction
  • Small area of land used for a purpose e.g. parking

two

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US / tu: /

UK / tu /

A1
  • number
  • 2

try

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US / traɪ /

UK / traɪ /

A1
  • noun
  • Act of putting the ball over the rugby goal line
  • verb
  • To make an effort, to attempt to do something
  • To examine someone or something in a court of law
  • To test to see if it is good or you like it
  • To make a person go through hardship; test
  • To examine something to see if it works

use

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US / ju:s /

UK / ju:s /

A1
  • noun
  • Ability to employ something
  • Need to enable it to work
  • Permission to do something with something
  • Act of spending money
  • Operation of a machine for its function
  • verb
  • To have; to eat, drink, consume etc.
  • To need to operate or work
  • To operate a machine, e.g. a computer
  • To treat a person badly
  • To do something with, for a task or purpose

also

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US / 'ɔ:lsəʊ /

UK / ˈɔlso /

A1
  • adverb
  • In addition; too; in a similar way

their

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US / ðɛː /

UK / ðer /

A1
  • determiner
  • Belonging to them

those

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US / ðəʊz /

UK / ðoz /

A1
  • determiner
  • The people or things we are talking about
  • pronoun
  • The objects far from the speaker

any

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US / 'enɪ /

UK / ˈɛni /

A1
  • adjecitve
  • One, or some, no matter which
  • pronoun
  • One (thing) of many; some

still

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US / stɪl /

UK / stɪl /

A1
  • adjecitve
  • Quiet; without sound
  • adverb
  • (Used of an action or condition that is ongoing)
  • noun
  • Machine or device for making alcohol
  • Photograph (not a video or moving image)

his

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US / hɪz /

UK / hɪz /

A1
  • pronoun
  • Something belonging to a male person

new

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US / nju: /

UK / nu, nju /

A1
  • adjecitve
  • Not old, recently born, built or made
  • Being or doing something for the first time
  • Not felt, seen or known previously
  • Having been recently bought or obtained

year

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US / jə: /

UK / jɪr /

A1
  • noun
  • Unit of time equal to 12 months or 365 or 366 days
  • Used to refer to the age of a person

why

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US / waɪ /

UK / hwaɪ, waɪ /

A1
  • adverb
  • Question word to ask for a reason
  • exclamation
  • (Used to express surprise or approval)

next

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US / nekst /

UK / nɛkst /

A1
  • adjecitve
  • Immediately after the previous one
  • First occurrence after the present one
  • adverb
  • The one that follows another in time or order
  • At a time or place directly after the present one
  • noun
  • The one that follows after

should

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US / ʃʊd /

UK / ʃʊd /

A1
  • other
  • Used to indicate what is proper or reasonable

guy

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US / ɡaɪ /

UK / ɡaɪ /

A1
  • noun
  • Man; boy; any person

sure

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US / ʃʊə(r) /

UK / ʃʊr /

A1
  • adjecitve
  • Having no doubts about something
  • Have confidence in your own words or actions
  • Firmly established or held; being firm or stable
  • Being correct or true
  • adverb
  • What you say to agree willingly

many

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US / 'menɪ /

UK / ˈmɛni /

A1
  • determiner
  • Used to refer a large number of things

keep

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US / ki:p /

UK / kip /

A1
  • noun
  • Large, strong tower in the middle of a castle
  • Money spent on you so you can live in a place
  • verb
  • To continue doing something; not to stop
  • To stop balls going in a goal in sports
  • To not give back or return something
  • (Of food) to not spoil or not rot
  • To take possession of something to own, e.g. a pet
  • To have and continue to hold something
  • To do something that you have promised or agreed
  • To stay in a certain place or condition
  • To maintain the rules

happen

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US / 'hæpən /

UK / ˈhæpən /

A1
  • verb
  • To take place or occur

after

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US / 'ɑ:ftə(r) /

UK / ˈæftɚ /

A1
  • adverb
  • Later than another time, or behind something
  • conjunction
  • Following something before
  • preposition
  • When an event happened or time has passed

another

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US / əˈnʌðə(r) /

UK / əˈnʌðɚ /

A1
  • adjecitve
  • One more, but not this
  • determiner
  • One more added
  • pronoun
  • One more (thing)

same

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US / seɪm /

UK / sem /

A1
  • adjecitve
  • Being equal in quality and amount
  • Identical; not different
  • Not changing; constant

pretty

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US / 'prɪtɪ /

UK / ˈprɪti /

A1
  • adjecitve
  • Being attractive to the eye in a simple way
  • adverb
  • Very; to a great degree

three

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US / θri: /

UK / θri /

A1
  • number
  • Number 3

today

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US / tə'deɪ /

UK / təˈde /

A1
  • adverb
  • On this day; at the time that is happening now
  • noun
  • This day; day that is happening now

place

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US / pleɪs /

UK / ples /

A1
  • noun
  • Particular location, area or region
  • verb
  • To put someone in a particular type of situation
  • To put something in a certain location or position

move

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US / mu:v /

UK / muv /

A1
  • noun
  • Act of moving a playing piece in chess, etc.
  • An action; doing something
  • Step taken to achieve a goal
  • verb
  • To cause someone to have certain emotions
  • To cause something to change to a different place
  • To change where people live or a business operates
  • To take action to do or achieve something

thank

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US / θæŋk /

UK / θæŋk /

A1
  • verb
  • To tell someone you are grateful to them

while

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US / waɪl /

UK / hwaɪl, waɪl /

A1
  • conjunction
  • In spite of the fact that; although
  • During the time that; at the same time
  • noun
  • Short amount of time

though

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US / ðəu /

UK / ðo /

A1
  • adverb
  • Although, despite the fact that

number

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US / ˈnʌmbə(r) /

UK / ˈnʌmbɚ /

A1
  • noun
  • Symbols such as 1, 2, 56, 793
  • Particular song or dance performed during a show
  • Total quantity or amount of things
  • verb
  • To put numbers on things
  • To assign a sequence within a group, series, set
  • To claim to be part of a larger group, series, set

game

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US / ɡeɪm /

UK / ɡem /

A1
  • noun
  • Activity with rules that people play to have fun
  • Birds and animals people hunt to kill and eat
  • Match between two teams

high

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US / haɪ /

UK / haɪ /

A1
  • adjecitve
  • Excited or relaxed from taking drugs
  • Being of excellent quality or excellent standards
  • Larger than usual in number, amount or degree
  • Holding an important or powerful position
  • With a sound close to the top of the musical scale
  • Rising upward a great distance
  • adverb
  • At or to a place far above the ground
  • At a great value, amount or price
  • In a way that shows a lot of wealth
  • noun
  • (Weather) area of increased pressure

its

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US / ɪts /

UK / ɪts /

A1
  • adjecitve
  • Referring to or belonging to ‘it’
  • determiner
  • Of something; belonging or related to something
  • other
  • Possessive form of “it”

name

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US / neɪm /

UK / nem /

A1
  • noun
  • What something or someone is called
  • verb
  • To state what someone is called, e.g. John

may

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US / meɪ /

UK / me /

A1
  • noun
  • 5th month of the year
  • other
  • Used to express a desire
  • Expresses permission, possibility or probability
  • Used to show that a thing could be true

yeah

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US / jeə /

UK / ˈjɛə, ˈjæə, jɛ- /

A1
  • exclamation
  • Another way of saying 'yes'

seem

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US / si:m /

UK / sim /

A1
  • verb
  • To appear to be something

easy

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US / ˈi:zi /

UK / ˈizi /

A1
  • adjecitve
  • Not hard to do; not difficult

five

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US / faɪv /

UK / faɪv /

A1
  • number
  • 5

almost

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US / 'ɔ:lməʊst /

UK / ˈɔlˌmost, ɔlˈmost /

A1
  • adverb
  • Only a little less than, nearly, not quite

quite

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US / kwaɪt /

UK / kwaɪt /

A1
  • adverb
  • Not very; fairly
  • Very; In a complete or total manner

stay

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US / steɪ /

UK / ste /

A1
  • noun
  • Legal order to stop or delay an action
  • Strong rope or wire that supports a ship's mast
  • Period of time spent living in or visiting a place
  • verb
  • To keep trying without giving up
  • To remain in the same place and not move away
  • To spend time visiting a place or someone's home

definitely

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US / ˈdefɪnətli /

UK / ˈdefɪnətli /

A2
  • adverb
  • Without question; beyond doubt

learn

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US / lɜ:n /

UK / lɚn /

A1
  • verb
  • To get knowledge or skills by study or experience

least

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US / li:st /

UK / list /

A1
  • adverb
  • In the smallest or lowest way
  • noun
  • Something that is of the lowest or smallest degree

sort

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US / sɔ:t /

UK / sɔrt /

A1
  • noun
  • Group or class of similar things or people
  • verb
  • To organize things by putting them into groups
  • To deal with things in an organized way

buy

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US / baɪ /

UK / baɪ /

A1
  • noun
  • Something you pay for
  • verb
  • To believe something; accept
  • To get something by paying money for it

create

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US / krɪ'eɪt /

UK / kriˈet /

A1
  • verb
  • To make, cause, or bring into existence

absolutely

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US / ˈæbsəlu:tli /

UK / ˈæbsəˌlutli, ˌæbsəˈlutli /

A2
  • adverb
  • Completely; totally; very

half

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US / hɑ:f /

UK / hæf, hɑf /

A1
  • adjecitve
  • Not complete
  • adverb
  • Partly; somewhat
  • noun
  • One of two equal periods of game time in a sport
  • The part you get when one is divided into two;

course

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US / kɔː(r)s /

UK / kɔː(r)s /

A2
  • noun
  • The route or direction e.g. a river moves along
  • A series of lessons given over time
  • Part of a meal that is served separately
  • Place where horses etc. race against each other
  • Route or direction that a river, etc. moves along
  • verb
  • To flow somewhere rapidly and in great quantity

miss

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US / mɪs /

UK / mɪs /

A1
  • noun
  • Action of not hitting something or someone
  • Form of address to unmarried girl or woman
  • verb
  • To be absent
  • To fail to hit something e.g. a ball
  • To do without something
  • To fail to see or sense something
  • To fail to understand someone's message
  • To be too late to ride on something e.g. train
  • To feel you want to see someone who is not there

speak

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US / spi:k /

UK / spik /

A1
  • verb
  • To be able to use a certain language
  • To use words to tell information, express thoughts

continue

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US / kən'tɪnju: /

UK / kənˈtɪnju /

A1
  • verb
  • To do something without stopping, or after pausing
  • To start doing again after a break, pause, or stop

especially

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US / ɪˈspeʃəli /

UK / ɛˈspɛʃəli, ɪˈspɛʃ- /

A1
  • adverb
  • More than usual; extremely

amazing

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US / ə'meɪzɪŋ /

UK / ə'meɪzɪŋ /

A2
  • adjecitve
  • Surprising in a pleasing way
  • verb
  • To cause wonder; to surprise completely

step

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US / step /

UK / stɛp /

A1
  • noun
  • Movement done as part of a particular dance
  • Distance covered by one movement of a leg; stride
  • One part or stage in a process
  • Sound made by the feet while walking; footstep
  • Flat horizontal piece that forms stairs
  • verb
  • To raise and moving the foot to put it down

eye

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US / aɪ /

UK / aɪ /

A1
  • noun
  • The part of the body that you see with
  • The skill to see the good and bad parts of a thing
  • Hole at the end of a needle
  • verb
  • To watch or study something closely

share

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US / ʃeə(r) /

UK / ʃɛr /

A2
  • noun
  • Part-ownership in a property, business or company
  • Part of a company you own, shown by a certificate
  • verb
  • To divide something between two or more people
  • To allow others to use your things equally
  • To give information, etc. to someone

sense

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US / sens /

UK / sɛns /

A1
  • noun
  • Certain mental feeling or emotion
  • Normal or clear state of mind
  • Meaning of a particular word, phrase or text
  • verb
  • To perceive using sight, sound, taste touch etc.
  • To recognize the presence of something

cut

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US / kʌt /

UK / kʌt /

A1
  • noun
  • Act/instance of reducing the size or amount of
  • Small opening made using a sharp object, knife
  • A wound on someone's skin caused by a sharp object
  • verb
  • To reduce the size or amount of something
  • To use knife or scissors to divide, open surfaces

low

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US / ləʊ /

UK / lo /

A1
  • adjecitve
  • Having a small quantity, supply, or amount
  • Being unhappy or unpleasant in attitude
  • Not high; being near the ground, or bottom
  • (Of a voice, sound) being soft; quiet
  • noun
  • Situation of not having a lot of something

obviously

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US / ˈɒbviəsli /

UK / ˈɑːbviəsli /

A2
  • adverb
  • In a way that is obvious/easy to see or understand

base

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US / beɪs /

UK / bes /

A2
  • noun
  • Place military personnel live, train, and operate
  • Bottom part of an object that touches a surface
  • Unit of counting, e.g. 10 for counting
  • Most important idea or ingredient to add others
  • Origin or start from which something came
  • Main place where an organization or a person works
  • verb
  • To use as the starting point or origin for
  • To have as the main location for (company, etc.)

ago

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US / əˈgəʊ /

UK / əˈgoʊ /

A1
  • adverb
  • At a specified length of time in the past

car

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US / kɑ:(r) /

UK / kɑr /

A1
  • noun
  • A vehicle with wheels and engine to carry people

strong

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US / strɒŋ /

UK / strɔŋ /

A1
  • adjecitve
  • (Of tea or beer) dark or thick
  • Having big muscles; physically powerful

issue

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US / 'ɪʃu: /

UK / ˈɪʃu /

A2
  • noun
  • Important topic discussed, debated or argued over
  • Single edition of a magazine
  • verb
  • To make something available to be used or sold
  • To deliver a statement, etc. in an official manner

join

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US / dʒɔɪn /

UK / dʒɔɪn /

A1
  • verb
  • To bring something close to another, to become one
  • To become a member of
  • To participate in an activity with others

consider

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US / kən'sɪdə(r) /

UK / kənˈsɪdər /

A1
  • verb
  • To think carefully about something

term

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US / tɜ:m /

UK / tɚm /

A1
  • noun
  • Conditions applying to an agreement, contract
  • Length of time something is expected to happen
  • Fixed period of weeks for learning at school
  • The (precise) name given to something
  • verb
  • To call; give a name to

player

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US / ˈpleɪə(r) /

UK / ˈpleɚ /

A1
  • noun
  • Machine that plays recorded material
  • Person who plays a musical instrument
  • Person who plays games on devices
  • Person who plays sports

usually

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US / ˈju:ʒuəli /

UK / ˈjuːʒuəli /

A1
  • adverb
  • Normally; regularly

challenge

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US / 'tʃælɪndʒ /

UK / ˈtʃæləndʒ /

A2
  • noun
  • An activity you wish to try that may be hard to do
  • Act of formally inviting someone to compete
  • A question to determine correctness of something
  • verb
  • To formally invite someone to compete at something
  • To question the correctness of something

company

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US / 'kʌmpənɪ /

UK / ˈkʌmpəni /

A1
  • noun
  • Good feeling from being with someone else
  • A business that sells things or provides services
  • Guests, especially in your home
  • Being with another person rather than alone

agree

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US / əˈgri: /

UK / əˈɡri /

A1
  • verb
  • To have the same opinion as someone else

sell

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US / sel /

UK / sɛl /

A1
  • verb
  • To exchange something for money
  • To persuade people to do, like or agree

position

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US / pəˈzɪʃn /

UK / pəˈzɪʃən /

A1
  • noun
  • Person's opinion or attitude about something
  • Specific location where someone or something is
  • Where you play or your role on a sports team
  • Person's job or status level
  • Set of conditions affecting what you can (not) do
  • verb
  • To put in a particular location or direction

public

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US / 'pʌblɪk /

UK / ˈpʌblɪk /

A1
  • adjecitve
  • Owned by the government
  • Concerning society in general
  • Being available or accessible to people in general
  • Known or able to be known by all people

report

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US / rɪ'pɔ:t /

UK / rɪˈpɔrt, ˈport /

A1
  • noun
  • Account of the necessary facts and information
  • The telling of news in the media
  • Official statement about something
  • verb
  • To submit a report or bill to the government
  • To write in a newspaper or speak on a news program
  • To state something officially
  • To officially present yourself to an authority
  • To describe something by telling it to others

remain

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US / rɪˈmeɪn /

UK / rɪˈmen /

A2
  • verb
  • To be left behind; to continue to exist
  • To stay in a place when other people have gone
  • To be left undone (after other things changed)

several

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US / ˈsevrəl /

UK / ˈsɛvərəl,ˈsɛvrəl /

A1
  • adjecitve
  • Many of
  • pronoun
  • More than two but not a large amount

cost

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US / kɒst /

UK / kɔ:st /

A1
  • noun
  • A loss or damage occurring when meeting a goal
  • The price you pay for something
  • verb
  • To make someone suffer or lose something of value

near

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US / nɪə(r) /

UK / nɪr /

A1
  • adjecitve
  • Being close in time; happening soon
  • Being similar to something
  • adverb
  • Closely related or associated
  • preposition
  • With a small distance between things
  • verb
  • To move closer in time or space

major

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US / 'meɪdʒə(r) /

UK / ˈmedʒɚ /

A2
  • adjecitve
  • Main league; esp. referring to American baseball
  • Important, serious, or large in scope, size
  • noun
  • High-ranking officer in the army
  • Main subject you study at university
  • verb
  • To study a particular subject at university

decision

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US / dɪ'sɪʒn /

UK / dɪˈsɪʒən /

A1
  • noun
  • Choice made after thinking; final judgment
  • Ability to make quick and confident choices

price

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US / praɪs /

UK / praɪs /

A1
  • noun
  • Person's name
  • Cost of something in money
  • verb
  • To determine or set the cost of something

product

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US / ˈprɒdʌkt /

UK / ˈprɑdəkt /

A1
  • noun
  • Item that can be bought
  • End result of a process
  • (Math) the total from multiplying two numbers

rate

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US / reɪt /

UK / ret /

A1
  • noun
  • Current price or cost of something
  • Speed or frequency of events over time
  • verb
  • To assess something or consider its qualities

service

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US / 'sɜ:vɪs /

UK / 'sɝvɪs /

A1
  • noun
  • Work that a person does to assist others
  • Ceremony for religious purposes
  • Work or help that is provided by a company
  • Job that is performed by members of the military
  • Maintenance of machinery so it runs well, e.g. car
  • verb
  • To help or do work for someone, e.g. in a store
  • To maintain a piece of machinery so it runs well

value

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US / 'vælju: /

UK / ˈvælju /

A1
  • noun
  • Importance you attach to something
  • Some information expressed as a number
  • Stated price of something; worth
  • verb
  • To place a high importance on something
  • To say how much money something is worth

specific

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US / spəˈsɪfɪk /

UK / spɪˈsɪfɪk /

A2
  • adjecitve
  • Precise; particular; just about that thing
  • Concerning one particular thing or kind of thing

smart

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US / smɑ:t /

UK / smɑ:rt /

A2
  • adjecitve
  • Fashionable; well-dressed; well-groomed
  • Looking clean, neat and stylish
  • (Of phones, weapons) with clever features
  • Associated with rich, popular and stylish people
  • Clever; with intelligence
  • adverb
  • Energetic or quick in motion or movement
  • In a clever way; with intelligence
  • noun
  • Feeling of being hurt and upset
  • Sharp, burning pain
  • verb
  • To feel hurt or upset
  • To hurt with an unexpected sharp or burning pain

market

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US / ˈmɑ:kɪt /

UK / ˈmɑ:rkɪt /

A1
  • noun
  • Need or demand for a particular product or service
  • Area or region where a certain product is sold
  • Public event where people sell goods on tables
  • Institution where stocks are bought and sold
  • verb
  • To publicize products to get you to buy; advertise

lock

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US / lɒk /

UK / lɑ:k /

A2
  • noun
  • Small portion of your hair that hangs together
  • Place on a door, etc. that you close with a key
  • verb
  • To become fixed in place and hard to move
  • To use a key, code so others can't open something

positive

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US / ˈpɒzətɪv /

UK / ˈpɑzɪtɪv /

A2
  • adjecitve
  • Showing agreement or support for something
  • Being sure about something; knowing the truth
  • Having the charge produced by electrons
  • Being good or useful
  • Showing that a chemical is present in a test

gain

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US / ɡeɪn /

UK / ɡen /

A2
  • noun
  • An increase in something, such as weight
  • verb
  • To increase in something, such as weight
  • To get something wanted, needed or valued

tree

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US / tri: /

UK / tri /

A1
  • noun
  • Tall green plants in a forest

american

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US / əˈmerɪkən /

UK / əˈmɛrɪkən /

A1
  • adjecitve
  • Concerning the culture and people of the USA
  • noun
  • Person from the USA

target

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US / 'tɑ:ɡɪt /

UK / ˈtɑrɡɪt /

A2
  • noun
  • A goal or amount you are trying to achieve
  • Group you are trying to sell to or influence
  • Something shot at to practice shooting
  • verb
  • To try to influence; direct a message toward
  • (Army) to aim an attack at something

image

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US / 'ɪmɪdʒ /

UK / ˈɪmɪdʒ /

A2
  • noun
  • Picture, sculpture or painting of something
  • General idea or opinion of something
  • verb
  • To obtain pictures by scanning them with a machine

leader

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US / ˈli:də(r) /

UK / ˈlidɚ /

A1
  • noun
  • Person who is in charge of a group or task
  • Person or group who is currently winning

benefit

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US / 'benɪfɪt /

UK / ˈbɛnəfɪt /

A2
  • noun
  • Good result or effect, something advantageous
  • verb
  • To have a good effect or be helpful

global

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US / ˈgləʊbl /

UK / ˈgloʊbl /

A2
  • adjecitve
  • Concerning, involving, affecting all of something
  • Of, affecting, or involving the entire world

negative

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US / 'neɡətɪv /

UK / ˈnɛɡətɪv /

A2
  • adjecitve
  • Being harmful, unwanted or unhelpful
  • In mathematics, being less than zero
  • Focusing on the bad aspects; pessimistic
  • noun
  • The opposite to a positive electrical charge
  • In grammar, containing words such as 'no' or 'not'
  • Reply to a question or statement that means 'no'
  • Image on camera film used to make a photo

versus

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US / ˈvə:səs /

UK / ˈvɚsəs, -səz /

A2
  • preposition
  • Used to show that two things are competing

quarter

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US / 'kwɔ:tə(r) /

UK / ˈkwɔrtɚ /

A2
  • noun
  • 25 cents
  • 3-month period of time for businesses, etc.
  • One of four equal parts of something
  • One of the four time periods in a school calendar
  • One of four equal periods of play in some sports
  • Area of a town or city defined by its inhabitants
  • verb
  • To split something into four equal parts
  • To give a soldier a place to live for a short time

specifically

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US / spəˈsɪfɪkli /

UK / spəˈsɪfɪkli /

A2
  • adverb
  • As regards a particular thing; closely related to
  • In particular

industry

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US / 'ɪndəstrɪ /

UK / ˈɪndəstri /

A1
  • noun
  • Hard work; being busy working
  • Factories or businesses that make certain products

percent

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US / pə'sent /

UK / pɚˈsɛnt /

A2
  • adverb
  • One one-hundredth of a whole; the symbol %

demand

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US / dɪ'mɑ:nd /

UK / dɪˈmænd /

A2
  • noun
  • Desire customers have to buy product, service
  • A strong request for someone to do something
  • verb
  • To strongly request someone to do something

willing

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US / 'wɪlɪŋ /

UK / ˈwɪlɪŋ /

A2
  • adjecitve
  • Act of making a choice
  • verb
  • To leave property to someone after your death
  • To use mental effort to make something happen
  • To influence someone to do something
  • To make something happen by strongly wanting it

stock

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US / stɒk /

UK / stɑk /

B2
  • adjecitve
  • (E.g. of a response) standard; usual; not original
  • noun
  • Animals such as cattle kept for breeding
  • Tasty liquid added to stews, soups etc.
  • Merchandise; goods kept by a business for sale
  • Piece of a business, bought in the form of shares
  • verb
  • To keep some of, as items for sale

combination

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US / ˌkɒmbɪ'neɪʃn /

UK / ˌkɑmbəˈneʃən /

B1
  • noun
  • Series of letters or numbers needed to open a lock
  • Act or result of mixing things together

competition

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US / ˌkɒmpəˈtɪʃn /

UK / ˌkɑmpɪˈtɪʃən /

A2
  • noun
  • Fighting against others to win something

curious

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US / ˈkjʊəriəs /

UK / ˈkjʊriəs /

A2
  • adjecitve
  • Wanting to know more about something
  • Attracting interest by being strange or unusual

weak

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US / wi:k /

UK / wik /

A1
  • adjecitve
  • Not having a strong character
  • Less valuable compared to money of other countries
  • Ineffective; unconvincing; not strong
  • Having little power or ability
  • Not having the necessary or proper amount
  • Having little power; not strong; easy to break
  • (Of a drink) having lots of water and little taste

bother

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US / 'bɒðə(r) /

UK / ˈbɑðɚ /

A2
  • noun
  • Problems, concern or worry for someone
  • A disturbance; trouble
  • verb
  • To cause problems, concerns or worry for someone
  • To take the trouble to do something

universe

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US / ˈju:nɪvɜ:s /

UK / ˈjunəˌvɚs /

B2
  • noun
  • All of space that contains planets and stars
  • Things surrounding a person, affecting their life

guest

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US / ɡest /

UK / ɡɛst /

A2
  • adjecitve
  • Referring to people visiting or staying at a place
  • noun
  • Person invited to visit or stay in someone's home
  • Paying customer at a hotel or restaurant

rating

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US / ˈreɪtɪŋ /

UK / ˈretɪŋ /

A1
  • noun
  • The score derived from an assessment of something
  • verb
  • To assess something or consider its qualities

quote

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US / kwəʊt /

UK / kwot /

B1
  • noun
  • Written statement of the cost of something
  • The (often wise or famous) words of another person
  • verb
  • To tell someone how much a task will cost
  • To repeat precisely what a person said or wrote

oppose

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US / əˈpəʊz /

UK / əˈpoʊz /

A2
  • verb
  • To fight against someone in a contest or game

typical

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US / ˈtɪpɪkl /

UK / ˈtɪpɪkəl /

A2
  • adjecitve
  • Normal; usual; expected

reflect

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US / rɪ'flekt /

UK / rɪˈflɛkt /

A2
  • verb
  • To indicate or be a sign of something
  • To bounce back light, heat, sound from a surface
  • To show an image in glass, water, a mirror etc.
  • To think of something seriously and carefully

software

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US / ˈsɒftweə(r) /

UK / ˈsɔ:ftwer /

A1
  • noun
  • Computer applications and systems

premium

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US / ˈpri:miəm /

UK / ˈprimiəm /

B1
  • adjecitve
  • Having a higher than normal quality
  • noun
  • Money paid as a fee for insurance

volume

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US / ˈvɒlju:m /

UK / ˈvɑljum, -jəm /

A2
  • noun
  • Number or amount of something e.g. sales
  • Amount of space that something takes up
  • One book that is part of a set of books
  • Level of sound produced by radio or television

gross

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US / ɡrəʊs /

UK / ɡros /

B1
  • adjecitve
  • Nasty; ill-mannered; unappealing
  • noun
  • 144 of something; twelve dozen of something
  • Total sum of money earned before costs and taxes
  • Total weight of something including packaging
  • verb
  • To earn an amount of money before costs and taxes

march

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US / mɑ:tʃ /

UK / mɑ:rtʃ /

A1
  • noun
  • Walk by a group of soldiers who walk in time
  • 3rd month of the year
  • Music played for soldiers to walk in time to
  • Progress towards a future time or place
  • Public walk by a group to demand change
  • verb
  • To force someone to walk somewhere
  • (Soldiers) to walk in time with others
  • To walk as a group to demand some kind of change
  • To walk somewhere quickly often in an angry manner

consumer

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US / kənˈsju:mə(r) /

UK / kənˈsumɚ /

A2
  • noun
  • Person who buys goods or services

forest

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US / 'fɒrɪst /

UK / ˈfɔrɪst, ˈfɑr- /

A1
  • noun
  • Large area with many trees

legacy

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US / 'leɡəsɪ /

UK / ˈlɛɡəsi /

B2
  • noun
  • Literature, arts etc. from previous generations
  • Something left or given by a person who has died

discount

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US / ˈdɪskaʊnt /

UK / ˈdɪsˌkaʊnt /

A2
  • noun
  • A decrease in the price of something
  • verb
  • To consider to be not important or not true
  • To decrease the price of something
  • To refuse to accept an idea, suggestion as valid

wise

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US / waɪz /

UK / waɪz /

A2
  • adjecitve
  • Knowledgeable about life; having good judgment

revenue

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US / 'revənju: /

UK / ˈrevənju /

A2
  • noun
  • Money that is made by or paid to a business
  • Money a government collects from its people

insurance

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US / ɪnˈʃʊərəns /

UK / ɪnˈʃʊrəns /

A2
  • noun
  • Protection against loss/injury/death you pay for

advertising

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US / ˈædvətaɪzɪŋ /

UK / ˈædvɚˌtaɪzɪŋ /

A2
  • noun
  • The business of making companies and products well-known
  • other
  • Poster, TV, film showing advantages of new product
  • verb
  • To show how good a product is, to make people buy

margin

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US / ˈmɑ:dʒɪn /

UK / ˈmɑ:rdʒən /

B1
  • noun
  • Edge of an area
  • Edge or border of a page on above, below
  • Profit; money left over after all costs

leverage

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US / 'li:vərɪdʒ /

UK / ˈlɛvərɪdʒ, ˈlivə- /

B2
  • noun
  • An advantage which gives you influence or power
  • verb
  • To use an advantage which gives you influence

analyst

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US / ˈænəlɪst /

UK / ˈænəlɪst /

B1
  • noun
  • Someone who is skilled at studying details of data

pricing

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US / ˈpraɪsɪŋ /

UK / ˈpraɪsɪŋ /

A1
  • verb
  • To determine or set the cost of something

lower

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US / 'ləʊə(r) /

UK / ˈlaʊɚ, laʊr /

A2
  • adjecitve
  • In a position more near the bottom
  • verb
  • To move something downward to the ground

startup

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US / 'stɑ:tʌp /

UK / 'stɑ:t'ʌp /

C2
  • noun
  • A company just starting its operations
  • Act of setting in operation

macro

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US / 'mækrəʊ /

UK / 'mækroʊ /

A1
  • noun
  • Single instruction that sets off mini program

recur

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US / rɪˈkɜ:(r) /

UK / rɪˈkɚ /

B1
  • verb
  • To occur again or repeatedly

broadly

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US / ˈbrɔ:dli /

UK / ˈbrɔdlɪ /

B1
  • adverb
  • In a general (not detailed) manner

proposition

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US / ˌprɒpəˈzɪʃn /

UK / ˌprɑ:pəˈzɪʃn /

B1
  • noun
  • General claim or theory
  • Something you want to do that may be difficult

automotive

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US / ˌɔ:təˈməʊtɪv /

UK / ˌɔtəˈmotɪv /

C1
  • adjecitve
  • Concerning cars

shareholder

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US / ˈʃeəhəʊldə(r) /

UK / ˈʃerhoʊldə(r) /

C2
  • noun
  • Someone who holds shares of stock in a corporation

ross

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US / rɒs /

UK / rɔs /

A1
  • other
  • A politician in Wyoming who was the first woman governor in the United States

financing

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US / ˈfaɪnænsɪŋ /

UK / ˈfaɪnænsɪŋ /

A2
  • noun
  • Act of giving or lending money to
  • verb
  • To support someone or something financially

outspoken

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US / aʊtˈspəʊkən /

UK / aʊtˈspoʊkən /

C2
  • adjecitve
  • Saying (too) clearly what you think

musk

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US / mʌsk /

UK / mʌsk /

C1
  • noun
  • Strong sweet-smelling substance used in perfume

subsidy

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US / 'sʌbsədɪ /

UK / ˈsʌbsɪdi /

B1
  • noun
  • Money paid to keep the cost or price affordable

tesla

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US / 'teslə /

UK / 'teslə /

A1
  • noun
  • Unit of magnetic flux density equal to one weber per square meter

profitability

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US / ˌprɒfɪtə'bɪlətɪ /

UK / ˌprɑfɪtəˈbɪlətɪ /

B1
  • noun
  • Degree to which money can be made in business

quarterly

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US / 'kwɔ:təlɪ /

UK / ˈkwɔrtəli /

A2
  • adjecitve
  • Made, done or occurring four times per year

bmw

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US / /

UK / /

A1
  • other

hubris

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US / 'hju:brɪs /

UK / ˈhjubrɪs /

C1
  • noun
  • Too much pride or self-confidence

toyota

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US / ˈtɒksɪn /

UK / ˈtɑ:ksɪn /

A1

honda

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US / ˌhəʊməˈsekʃuəl /

UK / ˌhoʊməˈsekʃuəl /

A1

oem

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US / /

UK / /

A1
  • noun
  • Original equipment manufacturer, an organization that makes devices from component parts bought from

gainer

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US / 'geɪnə /

UK / ˈɡenɚ /

A1
  • noun
  • Person who gains weight, advantage or profits

kia

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US / ˈkiər /

UK / /

A1
  • abbreviation
  • Killed in action.

vijay

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US / 'vɪdʒɪl /

UK / ˈvɪdʒəl /

A1
  • Introduction to Video Content
  • Tesla, the global leader in electric vehicles (EVs), is facing challenges in maintaining its market dominance. The company recently reported its lowest quarterly gross margins in at least two years, leading industry experts to call for Tesla to improve its strategy. In a discussion about Tesla's performance, Mizuho analyst Vijay Rakesh, who maintains a buy rating on the stock but lowered his price target, and Tesla shareholder Ross Gerber, both highlighted the need for Tesla to step up its game. Gerber emphasized that Tesla is still relying on its previous success, when it had limited competition and a positive public image, and that it now faces a tougher market. He believes that Tesla needs to explore new methods beyond discounts to create more demand for its products, given that only 10% of Americans currently own an EV. Gerber concludes that Tesla should consider advertising and other avenues to educate the public about the benefits of EVs. Rakesh also comments on Tesla's decision to focus on increasing volume rather than lowering prices, and highlights the importance of achieving a balance between the two strategies. Despite the challenges and the need for improvement, both Rakesh and Gerber maintain their faith in Tesla's potential for growth in the EV market.
  • Subtitles section
  • Well, let's stay in the Musk universe, so to speak.
  • We're keeping an eye, of course, on Tesla shares.
  • You can see right there, down almost 7.5%.
  • This after the company reported the lowest quarterly gross margins that it has had in at least about two years.
  • Our next guests say that while it remains the global EV leader, Tesla needs to, quote, step up its game.
  • Joining us now is Mizuho analyst Vijay Rakesh with a buy rating on the stock, though he did lower his price target.
  • It is now 230.
  • It had been 250.
  • We've also got Tesla shareholder Ross Gerber.
  • Ross, you're usually outspoken on this name one way or the other.
  • Do you agree or think that he should be stepping up his game and specifically to that margin number?
  • I'm curious to get your thoughts.
  • Well, absolutely.
  • I think the sort of hubris that Tesla is still in the same place it was several years ago when it had no competition and a much better image in the public, I think that it was easy to sell cars at a premium.
  • But what we've learned now is that there actually is an issue with competition and demand.
  • And the thing that, you know, bothers me is they don't want to use the typical things that companies do to create new demand, like advertising.
  • So it seems like if you're willing to continue to discount the car, that it would make a lot of sense to try other ways to create new demand, considering 90 percent of Americans don't have an EV. And I think a lot of them aren't really sure the value proposition of an EV,
  • Which is quite amazing.
  • So so that's why I think Tesla needs to step up its game and create more demand for its products.
  • Yeah.
  • Vijay, give us your take on the quarter specific to their decision to go after volume as opposed to price.
  • Yeah, thanks for having me on.
  • I think as you look at Tesla, I think they are definitely the cost leader in the industry.
  • I think they have the best margins at almost still a positive 20 percent gross margins versus if you look at any of the other EV players, startup or legacy OEMs, they have a negative 30, 40 percent gross margin,
  • Negative profitability.
  • So obviously, Tesla is using that strong cost position to leverage pricing and gain market share.
  • I think if you look at what happened in the March quarter and today, they have cut price to almost 15 to 30 percent.
  • And that's what is reflected in the in the margins.
  • But we see Tesla as a very strong market share gainer over the next year, two years, especially given that they benefit from a lot of the subsidies.
  • But many of the major EV OEMs like you look at Kia, BMW, Honda, Toyota, all these guys do not have the benefit of the subsidies that Tesla would be getting.
  • So given the combination of the strong profitability and the subsidy, it makes a lot of sense for them to take share, take that market, because if you're in the market today and buying a Tesla, you're not buying another EV for the next three to five years.
  • So you're locked up that market.
  • And that's almost a recurring revenue base for Tesla from software or FSD or services or insurance financing, all that.
  • So so I think it's a pretty smart move.
  • And I think people may be missing the forest for the trees in the near term.
  • But that said, you know, macro wise, Tesla does have challenges with the back half.
  • We have a weak consumer, we have rates going higher, and those are not good combinations broadly for the automotive market.