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Musk is sacrificing near-term profits for long-term profit, says Canaccord's George Gianarikas

Video vocabulary

while

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US / waɪl /

UK / hwaɪl, waɪl /

A1
  • conjunction
  • In spite of the fact that; although
  • During the time that; at the same time
  • noun
  • Short amount of time

probably

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US / ˈprɒbəbli /

UK / ˈprɑbəbli /

A1
  • adverb
  • That is likely to happen or be true

try

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US / traɪ /

UK / traɪ /

A1
  • noun
  • Act of putting the ball over the rugby goal line
  • verb
  • To make an effort, to attempt to do something
  • To examine someone or something in a court of law
  • To test to see if it is good or you like it
  • To make a person go through hardship; test
  • To examine something to see if it works

tesla

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US / 'teslə /

UK / 'teslə /

A1
  • noun
  • Unit of magnetic flux density equal to one weber per square meter

supply

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US / sə'plaɪ /

UK / səˈplaɪ /

A2
  • noun
  • Availability of products and services for use
  • Specific things needed to perform a certain task
  • verb
  • To give or sell goods to others for their use

strategy

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US / 'strætədʒɪ /

UK / ˈstrætədʒi /

A2
  • noun
  • Careful plan or method for achieving a goal
  • other
  • Branch of military dealing with command

small

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US / smɔ:l /

UK / smɔl /

A1
  • adjecitve
  • Little in size; not big
  • (Of letters) not written in capital letters
  • Being insignificant or minor
  • (Of a business) with few people or things; local
  • (Of voice) being soft and quiet
  • (Of a child) being young

here

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US / hɪə(r) /

UK / hɪr /

A1
  • adverb
  • In this place; at this location, position or time

gross

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US / ɡrəʊs /

UK / ɡros /

B1
  • adjecitve
  • Nasty; ill-mannered; unappealing
  • noun
  • 144 of something; twelve dozen of something
  • Total sum of money earned before costs and taxes
  • Total weight of something including packaging
  • verb
  • To earn an amount of money before costs and taxes

equilibrium

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US / ˌi:kwɪˈlɪbriəm /

UK / ˌikwəˈlɪbriəm, ˌɛkwə- /

C2
  • noun
  • A state of balance or harmony
  • Calm, quiet, undisturbed emotional state

will

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US / wɪl /

UK / wɪl /

A1
  • noun
  • Desire or choice of someone
  • Document saying who gets your money when you die
  • Strong desire to do something; determination
  • Desire to do something; strong wish to do
  • other
  • Used with verbs to express the future
  • verb
  • To leave property to someone after your death
  • To use mental effort to make something happen
  • Am (is, are) likely to do
  • To influence someone to do something
  • To make something happen by strongly wanting it

deploy

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US / dɪˈplɔɪ /

UK / dɪˈplɔɪ /

B1
  • verb
  • To put into position (often a military operation)

exactly

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US / ɪgˈzæktli /

UK / ɪɡˈzæktli /

A1
  • adverb
  • No more and no less than; precisely

day

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US / deɪ /

UK / de /

A1
  • noun
  • A period of 24 hours beginning at midnight
  • The period of time when it is light outside
  • Person's name

use

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US / ju:s /

UK / ju:s /

A1
  • noun
  • Ability to employ something
  • Need to enable it to work
  • Permission to do something with something
  • Act of spending money
  • Operation of a machine for its function
  • verb
  • To have; to eat, drink, consume etc.
  • To need to operate or work
  • To operate a machine, e.g. a computer
  • To treat a person badly
  • To do something with, for a task or purpose

sell

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US / sel /

UK / sɛl /

A1
  • verb
  • To exchange something for money
  • To persuade people to do, like or agree

importantly

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US / ɪmˈpɔːtntli /

UK / ɪmˈpɔːrtntli /

A2
  • adverb
  • In an important way;

feel

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US / fi:l /

UK / fil /

A1
  • verb
  • To be aware of or experience an emotion, sensation
  • To sense through direct contact; touch

update

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US / ˌʌpˈdeɪt /

UK / ʌpˈdet /

B1
  • noun
  • Addition of a current version of something
  • New information or data to make more current
  • verb
  • To download the latest version of software
  • To make more current or modern

veto

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US / ˈvi:təʊ /

UK / ˈvito /

B2
  • noun
  • Act of not allowing while acting in authority
  • verb
  • To not allow while in a position of authority

take

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US / teɪk /

UK / tek /

A1
  • noun
  • Filming of a single scene for TV or the movies
  • verb
  • To accept something that is offered
  • To use a method of traveling, e.g. a bus or train
  • To use a camera to make (a photo)
  • To pick up something and go away with it
  • To study a subject in school
  • To attempt to pass (an exam)
  • To require a certain amount of time, money, space

bullish

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US / ˈbʊlɪʃ /

UK / ˈbʊlɪʃ /

B1
  • adjecitve
  • Expecting a rise in prices

add

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US / æd /

UK / æd /

A1
  • verb
  • To include as well
  • To put two things or numbers together, e.g. 2+2

simple

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US / 'sɪmpl /

UK / ˈsɪmpəl /

A1
  • adjecitve
  • Not hard to understand or do; not complex
  • Having only a few parts; not complex
  • Being ordinary or normal
  • Being plain; without a lot added for style

result

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US / rɪ'zʌlt /

UK / rɪˈzʌlt /

A2
  • noun
  • Something produced through tests or experiments
  • Final score of a competition, election or game
  • verb
  • To be the outcome of other causes and effects

change

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US / tʃeɪndʒ /

UK / tʃendʒ /

A1
  • noun
  • Exchange of one set of clothes for another
  • Money in the form of coins instead of paper
  • Money returned after giving too much
  • Act of making or becoming something else
  • verb
  • To exchange one set of clothes for another
  • To exchange one kind of money for another
  • To replace something with another thing
  • To make or become something else
  • To go from one train, bus, etc. and go to another

several

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US / ˈsevrəl /

UK / ˈsɛvərəl,ˈsɛvrəl /

A1
  • adjecitve
  • Many of
  • pronoun
  • More than two but not a large amount

pretty

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US / 'prɪtɪ /

UK / ˈprɪti /

A1
  • adjecitve
  • Being attractive to the eye in a simple way
  • adverb
  • Very; to a great degree

geographies

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US / dʒɪˈɒgrəfiz /

UK / dʒiˈɑgrəfiz /

B1
  • other
  • Experts on geography

urgently

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US / 'ɜ:dʒəntlɪ /

UK / ˈə:dʒəntlɪ /

A2
  • adverb
  • So that immediate attention must be given

volume

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US / ˈvɒlju:m /

UK / ˈvɑljum, -jəm /

A2
  • noun
  • Number or amount of something e.g. sales
  • Amount of space that something takes up
  • One book that is part of a set of books
  • Level of sound produced by radio or television

topic

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US / 'tɒpɪk /

UK / ˈtɑpɪk /

A2
  • noun
  • Subject or issue people talk or write about

they

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US / ðeɪ /

UK / ðe /

A1
  • pronoun
  • Two or more people, animals, or things

their

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US / ðɛː /

UK / ðer /

A1
  • determiner
  • Belonging to them

ago

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US / əˈgəʊ /

UK / əˈgoʊ /

A1
  • adverb
  • At a specified length of time in the past

thank

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US / θæŋk /

UK / θæŋk /

A1
  • verb
  • To tell someone you are grateful to them

prospect

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US / 'prɒspekt /

UK / ˈprɑsˌpɛkt /

A2
  • noun
  • Opportunity or chance for success
  • Person who is considered for a particular position
  • verb
  • To search for minerals such as gold or diamonds

pay

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US / peɪ /

UK / pe /

A1
  • noun
  • Money you receive from your job, work, etc.
  • verb
  • To give money for goods or work done
  • To give (attention, respect, etc.) to
  • To be punished or suffer for something you did
  • To make (a visit) to a person or place

look

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US / lʊk /

UK / lʊk /

A1
  • noun
  • Person's beauty or physical attractiveness
  • Particular style of dress, clothes, or appearance
  • The way someone, something appears to be
  • Act of searching for or examining something
  • verb
  • To appear to be; seem

digit

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US / ˈdɪdʒɪt /

UK / ˈdɪdʒɪt /

B2
  • noun
  • Person's finger or toe
  • Written symbol of the numbers from 0 to 9

its

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US / ɪts /

UK / ɪts /

A1
  • adjecitve
  • Referring to or belonging to ‘it’
  • determiner
  • Of something; belonging or related to something
  • other
  • Possessive form of “it”

comfortable

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US / ˈkʌmftəbl /

UK / ˈkʌmfətəbəl, ˈkʌmftəbəl /

A2
  • adjecitve
  • Having more than enough e.g. money for your needs
  • Being relaxed, warm or happy

compelling

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US / kəmˈpelɪŋ /

UK / kəmˈpɛlɪŋ /

B1
  • adjecitve
  • Making you do, believe something; persuasive
  • verb
  • To force someone to do something

software

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US / ˈsɒftweə(r) /

UK / ˈsɔ:ftwer /

A1
  • noun
  • Computer applications and systems

order

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US / 'ɔ:də(r) /

UK / ˈɔrdɚ /

A1
  • noun
  • Religious or social group, as of nuns
  • Instructions to others to do what you want
  • State in which things are neat and organized
  • What you ask to buy, e.g. food in restaurant
  • Social or political control of an area
  • verb
  • To put things in a sequence, e.g. a, b, c
  • To give instructions to others to do what you want
  • To ask for something you want to buy, e.g. a meal

musk

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US / mʌsk /

UK / mʌsk /

C1
  • noun
  • Strong sweet-smelling substance used in perfume

demand

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US / dɪ'mɑ:nd /

UK / dɪˈmænd /

A2
  • noun
  • Desire customers have to buy product, service
  • A strong request for someone to do something
  • verb
  • To strongly request someone to do something

trend

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US / trend /

UK / trɛnd /

A2
  • noun
  • Current style or fashion
  • Direction things are moving in; current style
  • General direction that is taken
  • verb
  • To be current and popular
  • To move up or down

truck

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US / trʌk /

UK / trʌk /

A2
  • noun
  • Homegrown vegetables and fruit for sale
  • Large vehicle suitable for transporting things
  • Simple frame with wheels for moving things; cart
  • verb
  • To transport something on a lorry, van

this

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US / ðɪs /

UK / ðɪs /

A1
  • adjecitve
  • Used to indicate something already been discussed
  • Used to indicate something happening around now
  • adverb
  • An indication by a physical motion or gesture
  • A specific amount of
  • determiner
  • Person, thing, or idea near you
  • pronoun
  • Person, thing that has already been discussed

across

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US / əˈkrɔs /

UK / əˈkrɔs,əˈkrɑs /

A1
  • adverb
  • Distance from one side to another
  • (Go) from one side to the other of something

than

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US / ðən /

UK / ðən /

A1
  • conjunction
  • Used to compare two things that are not equal

one

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US / wʌn /

UK / wʌn /

A1
  • pronoun
  • You; we; people in general; someone
  • The thing or person previously referred to
  • adjecitve
  • Used to refer to people generally
  • Being a strong example of (something mentioned)
  • number
  • Number 1

message

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US / 'mesɪdʒ /

UK / ˈmɛsɪdʒ /

A2
  • noun
  • Main idea or theme in a story, book, or film
  • Piece of information that is told/given to someone
  • verb
  • To communicate using text

suspect

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US / sə'spekt /

UK / səˈspɛkt /

A2
  • adjecitve
  • (Of a thing) causing doubt; suspicious
  • noun
  • Person thought to have committed a crime
  • verb
  • To consider someone is the one guilty of a crime
  • To doubt or lack trust

price

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US / praɪs /

UK / praɪs /

A1
  • noun
  • Person's name
  • Cost of something in money
  • verb
  • To determine or set the cost of something

man

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US / mæn /

UK / mæn /

A1
  • noun
  • Humans in general, including male and female
  • An adult male human being
  • Male who acts in a masculine way; not like a woman
  • verb
  • To control or operate (a machine); be in charge of
  • To operate a machine (a boat, etc.)

investor

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US / ɪnˈvestə(r) /

UK / ɪnˈvɛstɚ /

A2
  • noun
  • Person who spends money to help businesses grow

regard

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US / rɪ'ɡɑ:d /

UK / rɪˈɡɑrd /

A2
  • noun
  • Admiration or respect for a person or thing
  • verb
  • To think about a person, thing in a particular way
  • To look at a person or thing in a particular way

controversial

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US / ˌkɔntrəˈvə:ʃəl /

UK / ˌkɑntrəˈvɚʃəl, -siəl /

B1
  • adjecitve
  • Causing a great deal of argument, or conflict

you

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US / jʊ /

UK / ju /

A1
  • pronoun
  • Person someone is speaking or writing to
  • Person or people in general

year

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US / jə: /

UK / jɪr /

A1
  • noun
  • Unit of time equal to 12 months or 365 or 366 days
  • Used to refer to the age of a person

how

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US / haʊ /

UK / haʊ /

A1
  • adjecitve
  • To what degree? in what amount?
  • adverb
  • (Used to explain the way to do something)
  • exclamation
  • For what purpose or reason?
  • (Used to ask someone or something's condition)

kind

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US / kaɪnd /

UK / kaɪnd /

A1
  • adjecitve
  • In a caring and helpful manner
  • friendly and considerate
  • noun
  • One type of thing

able

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US / 'eɪbl /

UK / ˈebəl /

A2
  • adjecitve
  • Skilled; good at something
  • Having the ability to do something

the

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US / ðə /

UK / ðə /

A1
  • article
  • Used to refer to something already mentioned
  • Used to show there is only one of something
  • determiner
  • Used to describe all of a family

person

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US / 'pɜ:sn /

UK / 'pɜ:rsn /

A1
  • noun
  • Man, woman or child

margin

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US / ˈmɑ:dʒɪn /

UK / ˈmɑ:rdʒən /

B1
  • noun
  • Edge of an area
  • Edge or border of a page on above, below
  • Profit; money left over after all costs

little

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US / 'lɪtl /

UK / ˈlɪtl /

A1
  • adjecitve
  • Being short in length of time
  • Not great in size, amount, or degree; small
  • Being very young or younger than others
  • adverb
  • By an amount or degree that is not very much
  • Not often; rarely
  • noun
  • A person's name

let

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US / let /

UK / lɛt /

A1
  • verb
  • To allow someone to do something
  • Introducing a suggestion to do something together
  • To rent a house, etc. to others

remarkable

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US / rɪˈmɑ:kəbl /

UK / rɪˈmɑrkəbəl /

A2
  • adjecitve
  • Interesting and unexpected, worthy of notice

perspective

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US / pə'spektɪv /

UK / pɚˈspɛktɪv /

B1
  • noun
  • Artistic method of creating a sense of distance
  • Ability to understand what is important in life

bottom

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US / 'bɒtəm /

UK / ˈbɑtəm /

A2
  • adjecitve
  • Concerning the part under something, e.g. a vase
  • noun
  • The part of your body you sit on
  • Lowest position, often in a company or contest
  • Lowest part of something; part on which it rests
  • Lowest level, part or point of an object
  • The part under something, e.g. a vase
  • verb
  • To hit the lowest part of something

vision

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US / 'vɪʒn /

UK / ˈvɪʒən /

A2
  • noun
  • Ability to see; eyesight
  • Something you see in your imagination or dreams
  • Ability to plan for the future of something

step

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US / step /

UK / stɛp /

A1
  • noun
  • Movement done as part of a particular dance
  • Distance covered by one movement of a leg; stride
  • One part or stage in a process
  • Sound made by the feet while walking; footstep
  • Flat horizontal piece that forms stairs
  • verb
  • To raise and moving the foot to put it down

family

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US / 'fæməlɪ /

UK / ˈfæmli /

A1
  • noun
  • Close group of people or organizations
  • A group of people who are related through blood
  • Group of related plants or animals

down

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US / daʊn /

UK / daʊn /

A1
  • adjecitve
  • Being sad, sick, or unhappy
  • Not operating, working, or functioning as expected
  • adverb
  • In a sitting or lying position
  • Towards or on the ground, floor, or bottom
  • Written or copied onto a piece of paper or book
  • noun
  • A period of play in American Football
  • The soft, smooth hairs that cover a bird's body
  • preposition
  • Along something's path, course, or direction
  • Going from a higher position to a lower position
  • verb
  • To eat or drink very quickly and without stopping

she

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US / ʃɪ /

UK / ʃi /

A1
  • pronoun
  • Female person or animal mentioned before
  • (Refers to female person mentioned before)

penetration

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US / ˌpenɪ'treɪʃn /

UK / ˌpɛnɪˈtreʃən /

B2
  • noun
  • Act of entering into or through something

essentially

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US / ɪˈsenʃəli /

UK / ɪˈsenʃəli /

A2
  • adverb
  • Basically; (said when stating the basic facts)

lane

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US / leɪn /

UK / len /

A2
  • noun
  • Marked strip of the road or swimming pool
  • Narrow way or road, often with steep sides
  • Person's name

week

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US / wi:k /

UK / wik /

A1
  • noun
  • Period of seven days from Sunday to Saturday

that

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US / ðæt /

UK / ðæt, ðət /

A1
  • adjecitve
  • The person or thing being talked about
  • Used to identify something both the speakers know
  • adverb
  • Used to reinforce adjectives and adverbs
  • To such a degree
  • conjunction
  • Used to connect a noun clause
  • Used to introduce an adverbial clause
  • Used to introduce a noun clause
  • determiner
  • Used as a noun to refer to something
  • pronoun
  • Referring an object far away
  • Used to refer to the relative pronoun ‘which’

what

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US / wɒt /

UK / hwɑt, hwʌt, wɔt, wʌt,hwət, wət /

A1
  • pronoun
  • Thing or things that; the same kind as
  • Used to emphasize something you are about to say
  • adjecitve
  • Used to refer to a particular amount, or number
  • Used to place emphasis on a particular quality
  • adverb
  • To a certain degree
  • determiner
  • Question words used for asking for information
  • exclamation
  • Used to express excitement, shock, or surprise
  • Used to ask people to repeat something they said

people

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US / 'pi:pl /

UK / ˈpipəl /

A1
  • noun
  • Persons sharing culture, country, background, etc.
  • Men, Women, Children

like

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US / laɪk /

UK / laɪk /

A1
  • adjecitve
  • Being equal in status or kind to something else
  • Similar; the same
  • adverb
  • For example
  • preposition
  • Used as a filler; used to ad emphasis
  • In a way similar to the way something is done
  • Such as; for example
  • verb
  • To want to
  • To find something pleasing; to prefer something

even

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US / 'i:vn /

UK / ˈivən /

A1
  • adjecitve
  • Being equal in influence, power, possibility etc.
  • Being divided equally or fairly
  • (Of teams/contest) with similar chances of success
  • Smooth, level, or regular
  • Can be divided by 2; ending in 2, 4, 6, 8, or 0
  • At a regular, equally steady manner
  • Remaining steady and unchanging
  • adverb
  • (When this is surprising) as well; too
  • (Used to compare two things/stress the difference)
  • verb
  • To make something level; to flatten
  • To make something equal

again

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US / ə'ɡen /

UK / əˈɡɛn /

A1
  • adverb
  • One more time, once more

about

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US / ə'baʊt /

UK / əˈbaʊt /

A1
  • adverb
  • To be ready to; going to
  • Nearly; approximately; roughly
  • Near; next to; close to
  • In every direction; in the area of
  • preposition
  • Concerning or of (a topic)

tricky

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US / 'trɪkɪ /

UK / ˈtrɪki /

A2
  • adjecitve
  • Difficult, so needing skill to do or deal with
  • Likely to use tricks; dishonest or deceptive

place

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US / pleɪs /

UK / ples /

A1
  • noun
  • Particular location, area or region
  • verb
  • To put someone in a particular type of situation
  • To put something in a certain location or position

profit

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US / 'prɒfɪt /

UK / 'prɑ:fɪt /

A2
  • noun
  • Benefit from doing something
  • Money earned from sales, after costs are deducted
  • verb
  • To be a benefit to someone
  • To earn money from something

own

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US / əʊn /

UK / on /

A1
  • adjecitve
  • Belong to oneself
  • determiner
  • Yours, his, hers, etc.; not belonging to another
  • pronoun
  • (Something) belong to myself
  • verb
  • To have something as your property

find

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US / faɪnd /

UK / faɪnd /

A1
  • noun
  • Object discovered by chance
  • Things that have been discovered from searching
  • verb
  • To become aware of something that is happening
  • To discover or meet by chance
  • To decide if someone is guilty of a crime, or not
  • To learn through study, research, or effort
  • To discover something by looking for it

refresh

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US / rɪ'freʃ /

UK / rɪˈfrɛʃ /

B1
  • verb
  • To refill a person's glass with a drink
  • To restore strength and energy to; revive
  • To renew a webpage to show the latest information

particularly

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US / pəˈtikjuləli /

UK / pɚˈtɪkjələli, pəˈtɪk- /

A2
  • adverb
  • Specially; more than others

hint

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US / hɪnt /

UK / hɪnt /

A2
  • noun
  • Helpful piece of information
  • Tiny quantity or sign of something
  • verb
  • To suggest without being direct about it

get

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US / ɡet /

UK / ɡɛt /

A1
  • verb
  • To become affected by illness or disease
  • To begin to feel or understand an emotion or idea
  • To send or bring someone or something home, etc.
  • To go somewhere to obtain something
  • To (cause to) do a particular thing
  • To obtain, receive or be given something
  • To currently have
  • To prepare for use
  • To understand something being said or read

release

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US / rɪ'li:s /

UK / rɪ'li:s /

A2
  • noun
  • Act of freeing someone from a duty or burden
  • Introduction of a new product, film, book, etc.
  • Relief from sadness, suffering or trouble
  • Act of freeing from a jail, cage, prison, etc.
  • verb
  • To free someone from a responsibility or burden
  • To allow a film, music etc. to be sold/distributed
  • To allow to leave a jail, cage, etc.; let out
  • To let go of something you are holding

only

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US / ˈəunli /

UK / ˈonli /

A1
  • adverb
  • Just one; just that amount or thing; not more than
  • Not very important or serious
  • Just that type of thing, person
  • Short time ago; not before a certain time
  • conjunction
  • Except; but

put

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US / pʊt /

UK / pʊt /

A1
  • phrasal verb
  • to make a light stop shining by pressing or moving a switch
  • verb
  • To move or place a thing in a particular position
  • To rate something in importance or value
  • To write or say something in a certain manner

elon

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US / /

UK / /

A1

geography

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US / dʒiˈɒgrəfi /

UK / dʒiˈɑ:grəfi /

B1
  • noun
  • Study of the earth and its natural features

another

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US / əˈnʌðə(r) /

UK / əˈnʌðɚ /

A1
  • adjecitve
  • One more, but not this
  • determiner
  • One more added
  • pronoun
  • One more (thing)

meet

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US / mi:t /

UK / mit /

A1
  • noun
  • Sporting competition e.g. swimming
  • verb
  • To provide something that is necessary
  • To come together at a certain time or place

where

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US / hwɛə /

UK / hwɛr, wɛr /

A1
  • conjunction
  • At or in the place which
  • In whatever place
  • pronoun
  • Word you use to ask the location of something

double

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US / 'dʌbl /

UK / ˈdʌbəl /

A2
  • adjecitve
  • Concerning or intended for use by two people
  • Two times the amount or degree; twice
  • Made of two parts that are the same, similar
  • noun
  • Person that is exactly like someone else
  • verb
  • To be used for two functions at the same time
  • To make or become twice as much

call

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US / kɔ:l /

UK / kɔl /

A1
  • noun
  • A order or request for action
  • The sound an animal makes, often when in danger
  • A correct prediction, e.g. a decision in a game
  • A short visit to a place or person
  • A decision by a referee or umpire in a game
  • verb
  • To make a request or order for action
  • (Animal) to make sounds to warn of danger
  • To announce the date of an election
  • To make a judgment about something
  • To give someone or something a name
  • To guess in advance the result or outcome
  • To visit a place or person for a short time
  • To phone someone
  • To speak, announce or shout in a loud voice

share

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US / ʃeə(r) /

UK / ʃɛr /

A2
  • noun
  • Part-ownership in a property, business or company
  • Part of a company you own, shown by a certificate
  • verb
  • To divide something between two or more people
  • To allow others to use your things equally
  • To give information, etc. to someone

over

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US / 'əʊvə(r) /

UK / ˈovɚ /

A1
  • adverb
  • Finished; no longer happening
  • Towards the ground/away from a standing position
  • noun
  • A set of six consecutive balls bowled in cricket
  • other
  • Finished
  • preposition
  • Showing the relation when a thing is above another
  • On or covering something
  • Above or across something
  • More than you need
  • From one side to the other
  • In the direction of; toward

out

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US / aʊt /

UK / aʊt /

A1
  • adverb
  • No longer stylish (e.g. fashion)
  • Away from home, business, or the usual place
  • In a direction/movement away from inside or center
  • noun
  • Act when a batter cannot continue playing
  • verb
  • To tell people a secret

from

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US / frəm /

UK / frʌm, frɑm,frəm /

A1
  • preposition
  • Starting at a particular place, time or level

lot

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US / lɒt /

UK / lɑt /

A1
  • noun
  • What happens to a person in life from chance; fate
  • A group of people seen together
  • Item for sale at an auction
  • Small area of land used for a purpose e.g. parking

back

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US / bæk /

UK / bæk /

A1
  • adjecitve
  • Farthest from the front e.g. in a classroom
  • adverb
  • Have returned to a place you were before
  • noun
  • The part of a chair that the upper body leans upon
  • Location at the rear of something
  • The reverse of side something
  • Area on the rear of your body
  • verb
  • To bet money on something
  • To go backwards in a car
  • To support and encourage someone or some cause

and

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US / ənd /

UK / ənd, ən,ænd /

A1
  • conjunction
  • Used to refer to two or more things
  • Plus; in addition; on top of that
  • Used to introduce an action that follows another

something

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US / ˈsʌmθɪŋ /

UK / ˈsʌmθɪŋ /

A1
  • adverb
  • In some degree or measure
  • noun
  • a person or thing of some value or consequence
  • pronoun
  • Thing that is not yet known or named
  • Approximately

keep

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US / ki:p /

UK / kip /

A1
  • noun
  • Large, strong tower in the middle of a castle
  • Money spent on you so you can live in a place
  • verb
  • To continue doing something; not to stop
  • To stop balls going in a goal in sports
  • To not give back or return something
  • (Of food) to not spoil or not rot
  • To take possession of something to own, e.g. a pet
  • To have and continue to hold something
  • To do something that you have promised or agreed
  • To stay in a certain place or condition
  • To maintain the rules

finally

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US / ˈfaɪnəli /

UK / ˈfaɪnəli /

A1
  • adverb
  • used especially at the beginning of a sentence to introduce the last point or idea
  • After a long time or some difficulty

couple

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US / 'kʌpl /

UK / ˈkʌpəl /

A2
  • noun
  • Two people in a romantic relationship
  • Two of something; two people; a pair
  • verb
  • To join something to something else
  • (Two animals) to engage in sexual relations
  • To put two people or things together

confess

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US / kən'fes /

UK / kənˈfɛs /

B1
  • verb
  • To admit that you did something wrong

think

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US / θɪŋk /

UK / θɪŋk /

A1
  • verb
  • To have an idea about something without certainty
  • To have an idea, opinion or belief about something

decide

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US / dɪ'saɪd /

UK / dɪˈsaɪd /

A2
  • verb
  • To make a choice or choose after thinking about it
  • To make a legal judgment in court
  • to affect the result of something

come

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US / kʌm /

UK / kʌm /

A1
  • verb
  • To arrive at a place
  • (Of mail) to be delivered
  • To move toward someone; go with someone
  • To reach a certain point or state

single

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US / 'sɪŋɡl /

UK / ˈsɪŋɡəl /

A1
  • adjecitve
  • Being one only, without others
  • Only; merely
  • Not married or in a relationship
  • noun
  • One run in cricket or a hit baseball
  • An individual song from a CD or album
  • Person who is not married or in a relationship

good

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US / ɡʊd /

UK / ɡʊd /

A1
  • adjecitve
  • Proper, appropriate or right
  • (Of an amount) enough; plenty
  • Excellent; high quality
  • Acting well or properly; of moral character
  • In a positive or happy emotional state
  • noun
  • Advantage or benefit

give

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US / ɡɪv /

UK / ɡɪv /

A1
  • noun
  • Degree of flexibility in something, a material
  • verb
  • To hand over or present something to someone
  • To cause someone to have or experience something

but

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US / bət /

UK / bʌt,bət /

A1
  • conjunction
  • Used before you say something different, opposite

cut

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US / kʌt /

UK / kʌt /

A1
  • noun
  • Act/instance of reducing the size or amount of
  • Small opening made using a sharp object, knife
  • A wound on someone's skin caused by a sharp object
  • verb
  • To reduce the size or amount of something
  • To use knife or scissors to divide, open surfaces

pricing

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US / ˈpraɪsɪŋ /

UK / ˈpraɪsɪŋ /

A1
  • verb
  • To determine or set the cost of something

not

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US / nɒt /

UK / nɑt /

A1
  • adverb
  • Word indicating the negative
  • (Used to form the negative of verbs)

incredibly

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US / ɪnˈkredəbli /

UK / ɪnˈkrɛdəblɪ /

A2
  • adverb
  • To a great degree; very; amazingly

recent

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US / 'ri:snt /

UK / ˈrisənt /

A1
  • adjecitve
  • Happening or beginning not long ago

can

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US / kæn /

UK / kən,kæn /

A1
  • noun
  • A metal container for storing food
  • other
  • Able to; have the skill to; have the time to
  • verb
  • To have permission to
  • To be possible to do
  • To preserve food by sealing it in a metal container

sum

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US / sʌm /

UK / sʌm /

A2
  • noun
  • Amount when all is added together; total
  • verb
  • To add two or more numbers together; total

expect

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US / ɪk'spekt /

UK / ɪkˈspɛkt /

A1
  • verb
  • To believe something is probably going to happen

currently

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US / ˈkʌrəntli /

UK / ˈkʌrənt(ə)li /

A2
  • adverb
  • Happening or being in the present time

autopilot

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US / ˈɔ:təʊpaɪlət /

UK / ˈɔ:toʊpaɪlət /

C2
  • noun
  • (For ships, planes) automatic navigational device

adaptation

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US / ˌædæpˈteɪʃn /

UK / ˌædæpˈteʃən /

B1
  • noun
  • Music, movie or play, changed to a new form
  • Changing to a new form; thing that is changed

platform

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US / 'plætfɔ:m /

UK / ˈplætˌfɔrm /

B1
  • noun
  • Flat, raised structure that people stand on
  • Area from which you board a train at a station

structure

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US / ˈstrʌk.tʃə /

UK / ˈstrʌk.tʃɚ /

A2
  • noun
  • The way in which the parts of a system or object are arranged or organized, or a system arranged in
  • verb
  • To plan, organize, or arrange the parts of something

now

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US / naʊ /

UK / naʊ /

A1
  • adverb
  • At the present time or moment
  • Right away or in the next possible moment
  • Used to refer to something that just happened
  • Time between the present and a moment in the past
  • conjunction
  • Resulting from or because of something

globally

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US / 'ɡləʊbəlɪ /

UK / 'ɡloʊbəlɪ /

B1
  • adverb
  • Throughout the world

famously

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US / ˈfeɪməsli /

UK / ˈfeməsli /

B1
  • adverb
  • In a manner or to an extent that is well known

experience

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US / ɪk'spɪərɪəns /

UK / ɪkˈspɪriəns /

A1
  • noun
  • Thing a person has done or that happened to them
  • An event at which you learned something
  • Knowledge gained by living life, doing new things
  • verb
  • To gain knowledge by doing things

really

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US / ˈri:əli /

UK / ˈriəˌli, ˈrili /

A1
  • adverb
  • Used to stress something that is said; definitely
  • In a true or accurate manner
  • Very

hefty

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US / ˈhefti /

UK / ˈhɛfti /

B2
  • adjecitve
  • Being heavy or large
  • Being in large amount

tonight

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US / təˈnaɪt /

UK / təˈnaɪt /

A1
  • adverb
  • Night following this day
  • noun
  • This evening; the night of today

part

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US / pɑ:t /

UK / pɑ:rt /

A1
  • adjecitve
  • To some degree; half; not fully
  • noun
  • Division of a book
  • Ratio of something, e.g. 3 of gin, 1 of tonic
  • A line in a person's hair, made with a comb
  • Character an actor plays on stage, movie, or TV
  • Some, but not all of a specific thing
  • Role in causing something to happen
  • verb
  • To make a line in a person's hair, by using a comb
  • To move two things apart creating a space
  • To leave someone, or to break off a relationship

last

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US / lɑ:st /

UK / læst /

A1
  • adjecitve
  • Most recent; the latest
  • The one before
  • adverb
  • Final; with nothing following; after all others
  • Most recent; the latest
  • determiner
  • The one at the end
  • verb
  • To remain or continue for a certain period of time

have

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US / həv /

UK / hæv /

A1
  • verb
  • To drink, smoke, eat or use something
  • To experience the effects of something
  • To organize an event, or join in an activity
  • To own, possess, or hold something
  • To cause to happen or produce a particular effect

before

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US / bɪˈfɔ:(r) /

UK / bɪˈfɔr,-ˈfor /

A1
  • adverb
  • At a time earlier than the present; previously
  • conjunction
  • In advance of something happening
  • preposition
  • In front of someone or something

trust

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US / trʌst /

UK / trʌst /

A2
  • noun
  • Wealth or property held by one person for another
  • The belief that someone is honest
  • Care or responsibility of a person
  • verb
  • To expect confidently
  • To have confidence or faith
  • To be confident someone is honest and reliable
  • To believe someone to be honest and reliable

public

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US / 'pʌblɪk /

UK / ˈpʌblɪk /

A1
  • adjecitve
  • Owned by the government
  • Concerning society in general
  • Being available or accessible to people in general
  • Known or able to be known by all people

know

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US / nəʊ /

UK / noʊ /

A1
  • verb
  • To be familiar with a person or place, thing
  • To feel sure or be convinced about something
  • To discover or be aware of something
  • To be able to distinguish
  • To have knowledge of things

suffice

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US / səˈfaɪs /

UK / səˈfaɪs /

B2
  • verb
  • To be enough to do something

see

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US / si: /

UK / si /

A1
  • verb
  • To go on a date with someone
  • To predict whether something is, or will be true
  • To understand what someone says
  • To use your eyes to look at something
  • To visit a place often for sightseeing or pleasure
  • To visit or meet with someone
  • To find out by waiting or looking
  • To watch (a game, movie or TV show)

low

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US / ləʊ /

UK / lo /

A1
  • adjecitve
  • Having a small quantity, supply, or amount
  • Being unhappy or unpleasant in attitude
  • Not high; being near the ground, or bottom
  • (Of a voice, sound) being soft; quiet
  • noun
  • Situation of not having a lot of something

car

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US / kɑ:(r) /

UK / kɑr /

A1
  • noun
  • A vehicle with wheels and engine to carry people

raise

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US / reɪz /

UK / rez /

A1
  • noun
  • Increase in a bet above another when playing cards
  • Pay increase
  • verb
  • To increase a bet above another when playing cards
  • To gather donations for a cause or charity
  • To bring up and educate a child to maturity
  • To bring a dead person to life
  • To increase a quantity, size, intensity or price
  • To lift (e.g. your hand) to a higher position
  • To mention a topic /issue for discussion; bring up
  • To increase (salary, etc.)
  • To grow or care for plants or animals

next

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US / nekst /

UK / nɛkst /

A1
  • adverb
  • The one that follows another in time or order
  • At a time or place directly after the present one
  • noun
  • The one that follows after
  • adjecitve
  • Immediately after the previous one
  • First occurrence after the present one

with

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US / wɪð /

UK / wɪð, wɪθ /

A1
  • preposition
  • As an employee of a certain company
  • Against something or someone
  • By using something as a means
  • Due to; because of
  • Including
  • Possessing as a feature
  • Related to
  • (Of the manner/attitude by which you do something)
  • Used to express that people or things are together

recently

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US / ˈri:sntli /

UK / 'risṇtlɪ /

A1
  • adverb
  • Just a while ago; not long ago

his

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US / hɪz /

UK / hɪz /

A1
  • pronoun
  • Something belonging to a male person

accelerate

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US / əkˈseləreɪt /

UK / ækˈsɛləˌret /

B1
  • verb
  • To cause to occur earlier than expected
  • To increase the speed or rate of something

world

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US / wɜ:ld /

UK / wɜrld /

A1
  • noun
  • All the humans, events, activities on the earth
  • Political division due to some kind of similarity

unit

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US / ˈju:nɪt /

UK / ˈjunɪt /

B2
  • noun
  • One apartment in a building
  • Group of people, e.g. soldiers, that work together
  • A chapter of a textbook
  • A standard of measurement of something
  • Single item made by a company

month

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US / mʌnθ /

UK / mʌnθ /

A1
  • noun
  • One of 12 28-31 day periods in the year

model

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US / ˈmɒdl /

UK / ˈmɑ:dl /

A2
  • adjecitve
  • Being an excellent example of
  • noun
  • Person who wears fashion to show it to the public
  • A small scale copy of a full original
  • verb
  • To wear and display clothes at a fashion show
  • To make a small scale copy of a full original

increase

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US / ɪn'kri:s /

UK / ɪnˈkris /

A1
  • noun
  • Fact of increasing; amount something grows by
  • verb
  • To make or become larger in size or amount

full

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US / fʊl /

UK / fʊl /

A1
  • adjecitve
  • Containing all the parts; complete
  • Containing or holding as much as possible
  • Having had enough food
  • adverb
  • In a direct manner; completely

those

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US / ðəʊz /

UK / ðoz /

A1
  • determiner
  • The people or things we are talking about
  • pronoun
  • The objects far from the speaker

well

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US / wel /

UK / wɛl /

A1
  • adjecitve
  • Being in a fortunate, good condition or state
  • Healthy and in good condition
  • adverb
  • In an acceptable, proper, or successful manner
  • In a complete, total, or full manner
  • A great and considerable degree
  • In a successful way, in a good or satisfactory way
  • exclamation
  • Used to begin or continue a particular statement
  • Used to show you want to start saying something
  • Used to express that you are waiting for a reply
  • You say this to change the topic of a conversation
  • Used to indicate you are making a final remark
  • noun
  • Long deep hole in the ground to get water
  • verb
  • To cause your eyes to fill with tears

start

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US / stɑ:t /

UK / stɑrt /

A1
  • noun
  • First time or place that a thing exists; beginning
  • First opportunity to achieve something, e.g. a job
  • Sudden action or movement because you are scared
  • other
  • Beginning of something in place or time
  • verb
  • To do, be or happen for the first time; begin
  • To turn something on

talk

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US / tɔ:k /

UK / tɔk /

A1
  • noun
  • Style of speaking
  • Discussion between two countries
  • Giving information in front of people; lecture
  • Saying things or ideas to someone with words
  • verb
  • To make a formal speech about something
  • To say things or ideas to someone with words

line

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US / laɪn /

UK / laɪn /

A1
  • noun
  • Border that divides two places or regions
  • Long crease in the skin, often from age
  • Mark that is long, straight and very thin
  • Row of words, letters or numbers that are written
  • Telephone connection
  • People waiting one behind the other; queue
  • Long thin wire, e.g. for electrical signal
  • verb
  • To put material along the inside of something

just

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US / dʒʌst /

UK / dʒʌst /

A1
  • adjecitve
  • Proper or appropriate; as is deserved
  • Doing or being what is right or fair
  • Legally correct; having enough evidence
  • adverb
  • Almost; nearly
  • Exactly at the time of
  • Exactly (the same as, like)

depend

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US / dɪˈpend /

UK / dɪˈpend /

B1
  • verb
  • Be controlled or determined by (someone/something)

competitive

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US / kəmˈpetətɪv /

UK / kəmˈpɛtɪtɪv /

B1
  • adjecitve
  • Being strongly driven to win or be better than

time

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US / taɪm /

UK / taɪm /

A1
  • noun
  • Speed at which music is played; tempo
  • Point as shown on a clock, e.g. 3 p.m
  • Number of hours, minutes needed to do something
  • Occasion when something happens
  • Period or occasion that something occurred
  • Period in history or the past
  • Something measured in minutes, hours, days, etc.
  • How long an event takes; duration
  • verb
  • To check speed at which music is performed
  • To choose a specific moment to do something
  • To measure how long an event takes, e.g. a race
  • To schedule something to occur at a specific moment

through

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US / θru: /

UK / θru /

A2
  • adjecitve
  • having finished using or doing something
  • adverb
  • From the beginning of something until the end
  • preposition
  • Over, in, across an entire thing or place
  • Allowing you to pass between, or to
  • By a particular way or process; by the use of

outlook

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US / ˈaʊtlʊk /

UK / ˈaʊtˌlʊk /

B1
  • noun
  • General feeling or attitude about something
  • Place from which there is a clear view of an area
  • Idea of what the future will look like

for

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US / fə(r) /

UK / fɔr,fə /

A1
  • preposition
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vehicle

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  • Introduction to Video Content
  • Tesla is known for its aggressive pricing strategy, often cutting prices to stimulate demand. However, recently the company has started implementing price increases in various regions worldwide. This shift in pricing strategy indicates that Tesla may have found a balance between supply and demand, which is a positive sign for the company's overall demand trend.According to George Gianarikas, a representative from Canaccord, Tesla's CEO Elon Musk may be sacrificing near-term profits for long-term gains. This strategy is often referred to as the "razor, razor blade model," where the company sells its products at a lower margin initially but aims to increase profitability through additional services or features.Currently, Tesla sells its vehicles with a gross margin in the low 20s, but they anticipate increasing the penetration of their self-driving software. This software is sold separately for $15,000 per unit and holds the potential to significantly boost vehicle margins once it gains widespread adoption. While the global penetration of the self-driving software is currently in the high single digits, the long-term prospects for autonomy are highly promising.However, it may still take some time before the software reaches a level of development and consumer trust that allows for widespread adoption. This is why Tesla's pricing strategy is focused on building demand and enticing customers to eventually invest in the self-driving software at a premium price.Overall, experts like Gianarikas remain incredibly optimistic about Tesla's long-term prospects. They believe that despite the short-term sacrifices in profit margins, Tesla's strategy will ultimately lead to substantial gains in the future. The upcoming annual general meeting (AGM) is expected to shed more light on Musk's vision and plans for the company's growth.In conclusion, Tesla's recent pricing strategy, which includes both price cuts and increases, is a part of a broader long-term vision. By sacrificing some near-term profits and focusing on increasing the adoption of self-driving software, Tesla aims to significantly enhance its profitability in the future. The success of this strategy will depend on the development and widespread acceptance of autonomous driving technology.
  • Subtitles section
  • What do you think of Tesla?
  • They've done a lot of price cutting.
  • Now they're putting some price increases back in.
  • What has it done to demand and what is the competitive outlook look like in the US, particularly for Tesla?
  • Well, thanks for having me on.
  • With regards to Tesla, over the last several months before recently, they had famously cut prices over and over again, trying to find out where demand and supply meet.
  • Finally, we think that they've met some equilibrium because a couple of weeks ago, they decided to start raising prices in geographies across the world.
  • We think that's a pretty good sign as to how their demand is trending currently.
  • We've seemed to have found bottom and we think that probably will be a message that Elon Musk sends to his investors at the AGM later on today.
  • Talk me through what the strategy here is.
  • Is Musk sacrificing margin and profit for share or is it that simple or what?
  • We think he has a long-term vision where he's sacrificing near-term profits for long-term profits.
  • We call it the razor, razor blade model.
  • He's selling vehicles today at a low 20s-ish gross margin, give or take, depending on the quarter.
  • Over time, we think that he expects to increase the penetration of his self-driving software.
  • Today, that self-driving software sells for $15,000 per unit.
  • Essentially, as he increases the penetration of that software, which we think is about in high single digits globally, he'll be able to more than double margins on his vehicles.
  • That's something that he's talked about a lot over the years.
  • We're incredibly bullish on the long-term prospects of autonomy.
  • It's just going to take a while before the software gets to a place where people feel comfortable deploying it and ordering it, paying a hefty sum for it.
  • It is.
  • I confess, I own a Tesla and I use part of the autopilot, but the adaptation is going to be tricky, particularly for that step up where it is really full autopilot.
  • What it does now is it keeps you in a lane.
  • And you've got to trust that little thing, man.
  • You've got to trust.
  • And there are times when I don't trust it.
  • But let me change to another topic.
  • And that is the need for Tesla to come out to refresh its line of cars and to add this truck.
  • Do they need to do that urgently?
  • Well, look, the Cybertruck will start in small volumes later this year.
  • We expect an update on something regarding the Cybertruck at the event tonight.
  • It's an incredibly compelling vehicle.
  • It's controversial, no doubt about it.
  • And I've been vetoed in my family with getting one.
  • My wife won't let us have it just because it's not for her.
  • But if you see it in person, which I did at their recent investor day, it's remarkable.
  • And I suspect that over the next several years, they'll sell a lot of those vehicles.
  • We don't know exactly what the pricing is going to be when they release it to the public soon.
  • But suffice to say, when you see it in person, when you see what it's capable of, when you experience what it can drive like, it's incredibly compelling.
  • And not only that, but I think even more importantly from a volume perspective is the next-gen vehicle platform.
  • Now, they kind of hinted at this at their recent investor day.
  • It's going to take a result in a step down in pricing.
  • And when this gets deployed, and we don't know exactly what it's going to look like, is it going to be more enabled for autonomy, structured for autonomy?
  • It's going to really accelerate EV penetration across the world.