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Consumers appear more focused than ever on affordability right now, says Airbnb CEO

Video vocabulary

all

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US / ɔ:l /

UK / ɔl /

A1
  • adverb
  • Completely; totally
  • determiner
  • Being every one of something
  • pronoun
  • 100% of something; the complete amount

america

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US / ə'merɪkə /

UK / əˈmɛrɪkə /

A1
  • noun
  • The United States of America; North America and/or South America

comfortable

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US / ˈkʌmftəbl /

UK / ˈkʌmfətəbəl, ˈkʌmftəbəl /

A2
  • adjecitve
  • Having more than enough e.g. money for your needs
  • Being relaxed, warm or happy

fast

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US / fɑ:st /

UK / fæst /

A1
  • adjecitve
  • In a way that is difficult to move or change
  • Moving or able to move quickly
  • Showing time that is later than the actual time
  • adverb
  • With a great deal of speed
  • noun
  • Period of time when a person chooses not to eat
  • verb
  • To refuse food for a long time

return

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US / rɪ'tɜ:n /

UK / rɪ'tɜ:rn /

A1
  • adjecitve
  • Do again; repeated
  • noun
  • Faulty or unwanted product sent back to a company
  • Enter key; the main key on the computer keyboard
  • Profit made as a result of a business activity
  • Process of going back to a previous way or state
  • verb
  • To hit something back to the other player or team
  • To come back after being away from somewhere
  • To repay someone's actions, kindness etc.
  • To put, bring, take, give, or send something back
  • To occur again

vacation

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US / vəˈkeɪʃn /

UK / veˈkeʃən, və- /

A1
  • noun
  • Time off work used for relaxation or travel
  • verb
  • To take or spend time on holiday

who

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US / hu: /

UK / hu /

A1
  • pronoun
  • Which person
  • Used to introduce information about people

original

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US / ə'rɪdʒənl /

UK / əˈrɪdʒənəl /

A2
  • adjecitve
  • Being first made, thought or performed; fresh
  • Being unique or thinking differently from others

they

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US / ðeɪ /

UK / ðe /

A1
  • pronoun
  • Two or more people, animals, or things

add

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US / æd /

UK / æd /

A1
  • verb
  • To include as well
  • To put two things or numbers together, e.g. 2+2

article

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US / 'ɑ:tɪkl /

UK / ˈɑrtɪkəl /

A2
  • noun
  • Word such as 'a', 'an', or 'the' used before nouns
  • Piece of writing about a particular subject
  • Piece of something, e.g. clothing
  • Section of a business contract or law

bring

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US / brɪŋ /

UK / brɪŋ /

A1
  • verb
  • To take or go with someone to a place

lodge

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US / lɒdʒ /

UK / lɑdʒ /

B1
  • noun
  • A wooden house in the mountains
  • verb
  • To (provide a place to) stay for a short time
  • To submit (complaint, application etc.)

room

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US / ru:m /

UK / rum, rʊm /

A1
  • noun
  • All of the people inside a particular room
  • Part of building enclosed by walls, e.g. kitchen
  • Opportunity to exist, happen, or be true
  • verb
  • To share a home with someone

take

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US / teɪk /

UK / tek /

A1
  • noun
  • Filming of a single scene for TV or the movies
  • verb
  • To accept something that is offered
  • To use a method of traveling, e.g. a bus or train
  • To use a camera to make (a photo)
  • To pick up something and go away with it
  • To study a subject in school
  • To attempt to pass (an exam)
  • To require a certain amount of time, money, space

bit

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US / bɪt /

UK / bɪt /

A1
  • noun
  • Device put in a horse's mouth to control it
  • Small piece of something
  • verb
  • (E.g. of fish) to take bait and be caught

customer

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US / ˈkʌstəmə(r) /

UK / ˈkʌstəmɚ /

A2
  • noun
  • Someone who buys goods or services from a business

pay

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US / peɪ /

UK / pe /

A1
  • noun
  • Money you receive from your job, work, etc.
  • verb
  • To give money for goods or work done
  • To give (attention, respect, etc.) to
  • To be punished or suffer for something you did
  • To make (a visit) to a person or place

thank

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US / θæŋk /

UK / θæŋk /

A1
  • verb
  • To tell someone you are grateful to them

naturally

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US / ˈnætʃrəli /

UK / ˈnætʃərəli, ˈnætʃrə- /

A2
  • adverb
  • In the expected or usual way
  • Without the aid of someone or something

post

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US / pəʊst /

UK / post /

A1
  • noun
  • Message delivered or shared in an online group
  • Piece of wood, metal in the ground for support
  • Job or position within an organization or company
  • Place where a soldier, etc. is ordered to go
  • verb
  • To send a letter or package using stamps
  • To share a message on an internet discussion group
  • To send a soldier somewhere to do a job
  • To put a message in public for everyone to see

list

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US / lɪst /

UK / lɪst /

A1
  • noun
  • Lean of a boat to one side
  • Series of written names, words or numbers
  • verb
  • To lean to one side, like a boat or ship
  • To present for sale for a specific price
  • To write a series of names, words, or numbers

hotel

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US / həʊ'tel /

UK / hoˈtɛl /

A1
  • noun
  • Place where people can stay when traveling

lour

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US / ˈlaʊə(r) /

UK / ˈlaʊər /

A1
  • verb
  • To set lower

their

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US / ðɛː /

UK / ðer /

A1
  • determiner
  • Belonging to them

way

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US / weɪ /

UK / we /

A1
  • adverb
  • Used to emphasize the amount of something
  • noun
  • Particular aspect of something being thought about
  • One of various choices that could be made
  • Particular existing condition or state
  • (Often long) distance or length of time
  • How something is done
  • Route to go to a place
  • Small street
  • Usual behavior, emotions or habits of someone

change

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US / tʃeɪndʒ /

UK / tʃendʒ /

A1
  • noun
  • Exchange of one set of clothes for another
  • Money in the form of coins instead of paper
  • Money returned after giving too much
  • Act of making or becoming something else
  • verb
  • To exchange one set of clothes for another
  • To exchange one kind of money for another
  • To replace something with another thing
  • To make or become something else
  • To go from one train, bus, etc. and go to another

pressure

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US / 'preʃə(r) /

UK / ˈprɛʃɚ /

A2
  • noun
  • Anxiety caused by difficult problems
  • Force, weight when pressing against a thing
  • Strong persuasion to do something
  • verb
  • To apply force to something
  • To persuade or force someone to do something

travel

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US / ˈtrævl /

UK / ˈtrævəl /

A1
  • noun
  • Going to other places, esp. distant places
  • verb
  • To go to a place that is far away

for

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US / fə(r) /

UK / fɔr,fə /

A1
  • preposition
  • Used to show the purpose, or need of something

outlook

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US / ˈaʊtlʊk /

UK / ˈaʊtˌlʊk /

B1
  • noun
  • General feeling or attitude about something
  • Place from which there is a clear view of an area
  • Idea of what the future will look like

short

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US / ʃɔ:t /

UK / ʃɔrt /

A1
  • adverb
  • Less than what is needed
  • Suddenly stopping what you are saying or doing
  • verb
  • (Of electric circuit) to spark because faulty
  • adjecitve
  • Measuring a small distance
  • Happening for a small amount of time
  • Unfriendly or rude

spend

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US / spend /

UK / spɛnd /

A2
  • verb
  • To use money to pay for something
  • To use time in order to do something
  • To use up something completely

through

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US / θru: /

UK / θru /

A2
  • adjecitve
  • having finished using or doing something
  • adverb
  • From the beginning of something until the end
  • preposition
  • Over, in, across an entire thing or place
  • Allowing you to pass between, or to
  • By a particular way or process; by the use of

time

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US / taɪm /

UK / taɪm /

A1
  • noun
  • Speed at which music is played; tempo
  • Point as shown on a clock, e.g. 3 p.m
  • Number of hours, minutes needed to do something
  • Occasion when something happens
  • Period or occasion that something occurred
  • Period in history or the past
  • Something measured in minutes, hours, days, etc.
  • How long an event takes; duration
  • verb
  • To check speed at which music is performed
  • To choose a specific moment to do something
  • To measure how long an event takes, e.g. a race
  • To schedule something to occur at a specific moment

why

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US / waɪ /

UK / hwaɪ, waɪ /

A1
  • adverb
  • Question word to ask for a reason
  • exclamation
  • (Used to express surprise or approval)

charge

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US / tʃɑ:dʒ /

UK / tʃɑrdʒ /

A2
  • noun
  • An attack by running quickly toward someone
  • A price for a service or goods
  • When a battery has a certain amount of electricity
  • Amount of money you pay for a service
  • verb
  • To run quickly toward someone to attack them
  • To ask for money as a price for a service or goods
  • To put electricity in a battery
  • To give responsibility to take care of or manage
  • To state that someone has committed a crime

intend

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US / ɪnˈtend /

UK / ɪnˈtɛnd /

A2
  • verb
  • To plan or want to do something

per

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US / pə(r) /

UK / pɚ /

A2
  • preposition
  • In the manner directed or suggested
  • For each; during each

amount

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US / ə'maʊnt /

UK / əˈmaʊnt /

A1
  • noun
  • Quantity of something
  • verb
  • To add up to a certain figure

ask

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US / ɑ:sk /

UK / æsk /

A1
  • verb
  • To say to someone that you want something

grow

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US / ɡrəʊ /

UK / ɡro /

A1
  • verb
  • To get bigger and more mature; make plants do this
  • To improve; to develop better skills over time
  • To develop and become bigger or taller over time

launch

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US / lɔ:ntʃ /

UK / lɔntʃ, lɑntʃ /

A2
  • noun
  • Starting a new project; introducing new product
  • Act of firing rockets into the air
  • verb
  • To start a new project; start selling a product
  • To put a rocket into the air
  • To put a ship into the water for the first time

lower

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US / 'ləʊə(r) /

UK / ˈlaʊɚ, laʊr /

A2
  • adjecitve
  • In a position more near the bottom
  • verb
  • To move something downward to the ground

start

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US / stɑ:t /

UK / stɑrt /

A1
  • noun
  • First time or place that a thing exists; beginning
  • First opportunity to achieve something, e.g. a job
  • Sudden action or movement because you are scared
  • other
  • Beginning of something in place or time
  • verb
  • To do, be or happen for the first time; begin
  • To turn something on

well

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US / wel /

UK / wɛl /

A1
  • adjecitve
  • Being in a fortunate, good condition or state
  • Healthy and in good condition
  • adverb
  • In an acceptable, proper, or successful manner
  • In a complete, total, or full manner
  • A great and considerable degree
  • In a successful way, in a good or satisfactory way
  • exclamation
  • Used to begin or continue a particular statement
  • Used to show you want to start saying something
  • Used to express that you are waiting for a reply
  • You say this to change the topic of a conversation
  • Used to indicate you are making a final remark
  • noun
  • Long deep hole in the ground to get water
  • verb
  • To cause your eyes to fill with tears

competitive

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US / kəmˈpetətɪv /

UK / kəmˈpɛtɪtɪv /

B1
  • adjecitve
  • Being strongly driven to win or be better than

thumb

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US / θʌm /

UK / θʌm /

B1
  • noun
  • Part of a glove that goes over the thumb
  • The short, thick finger on the side of your hand
  • verb
  • To use your thumb to request a ride in a car
  • To casually look through a book, magazine etc.

wonder

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US / 'wʌndə(r) /

UK / ˈwʌndɚ /

A1
  • noun
  • Surprise caused by experiencing something amazing
  • verb
  • To feel curious about something
  • To think or consider about something over time

few

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US / fju: /

UK / fju /

A1
  • pronoun
  • Not many, a small number

much

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US / mʌtʃ /

UK / mʌtʃ /

A1
  • adjecitve
  • Very; to a high level or degree
  • adverb
  • A lot; large amount; a high degree of
  • Nearly; basically
  • On many occasions; often
  • noun
  • A large amount; a great quantity

consumer

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US / kənˈsju:mə(r) /

UK / kənˈsumɚ /

A2
  • noun
  • Person who buys goods or services

just

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US / dʒʌst /

UK / dʒʌst /

A1
  • adjecitve
  • Proper or appropriate; as is deserved
  • Doing or being what is right or fair
  • Legally correct; having enough evidence
  • adverb
  • Almost; nearly
  • Exactly at the time of
  • Exactly (the same as, like)

home

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US / həʊm /

UK / hom /

A1
  • adjecitve
  • A sports team's own field or place of play
  • adverb
  • Into the correct or intended position
  • noun
  • House, apartment or building to be rented or sold
  • Institution for sick or elderly people
  • Place where a person or a family lives
  • Country where a person lives or was born
  • Region that is native to peoples, plant or animals
  • verb
  • To move towards a particular target location

line

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US / laɪn /

UK / laɪn /

A1
  • noun
  • Border that divides two places or regions
  • Long crease in the skin, often from age
  • Mark that is long, straight and very thin
  • Row of words, letters or numbers that are written
  • Telephone connection
  • People waiting one behind the other; queue
  • Long thin wire, e.g. for electrical signal
  • verb
  • To put material along the inside of something

talk

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US / tɔ:k /

UK / tɔk /

A1
  • noun
  • Style of speaking
  • Discussion between two countries
  • Giving information in front of people; lecture
  • Saying things or ideas to someone with words
  • verb
  • To make a formal speech about something
  • To say things or ideas to someone with words

selection

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US / sɪˈlekʃn /

UK / sɪˈlɛkʃən /

A2
  • noun
  • Process of choosing someone or something carefully
  • Something chosen carefully from a larger group
  • Range or variety of things you can choose from

big

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US / bɪɡ /

UK / bɪɡ /

A1
  • adjecitve
  • Popular
  • Serious
  • Large

investment

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US / ɪnˈvestmənt /

UK / ɪnˈvɛstmənt /

A2
  • noun
  • Something purchased hoping its value will increase
  • Act of giving time, energy to see a future reward

lead

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US / li:d /

UK / lid /

A1
  • adjecitve
  • Being the main part in movies or plays
  • noun
  • Wire for electricity, computer, etc.; cable
  • Information that could help to solve a crime
  • Main part in a play or movie
  • Heavy, gray metal element
  • Rope used to tie something to stop it escaping
  • Act of being at the front in a race or game
  • verb
  • To show the way or guide others
  • To be at the front of a race or game
  • To travel in front of; go in advance of others

let

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US / let /

UK / lɛt /

A1
  • verb
  • To allow someone to do something
  • Introducing a suggestion to do something together
  • To rent a house, etc. to others

little

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US / 'lɪtl /

UK / ˈlɪtl /

A1
  • adjecitve
  • Being short in length of time
  • Not great in size, amount, or degree; small
  • Being very young or younger than others
  • adverb
  • By an amount or degree that is not very much
  • Not often; rarely
  • noun
  • A person's name

mention

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US / 'menʃn /

UK / ˈmɛnʃən /

A2
  • noun
  • Act of referring to or talking about something
  • verb
  • To refer to or talk or write about something

the

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US / ðə /

UK / ðə /

A1
  • article
  • Used to refer to something already mentioned
  • Used to show there is only one of something
  • determiner
  • Used to describe all of a family

airbnb

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US / /

UK / /

A1

average

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US / 'ævərɪdʒ /

UK / ˈævərɪdʒ, ˈævrɪdʒ /

A2
  • adjecitve
  • Typical or normal; usual; ordinary
  • noun
  • Total of numbers divided by the number of items
  • verb
  • To add numbers then divide by the number of items

demand

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US / dɪ'mɑ:nd /

UK / dɪˈmænd /

A2
  • noun
  • Desire customers have to buy product, service
  • A strong request for someone to do something
  • verb
  • To strongly request someone to do something

make

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US / meɪk /

UK / mek /

A1
  • noun
  • Product made by a particular company; brand
  • verb
  • To arrange or prepare something e.g. dinner
  • To get to (a place) on time
  • To gain the status of (teacher, lawyer, etc.)
  • To create something by putting things together
  • To earn a certain amount of money at a job
  • To cause or force a person to do something
  • To cause something to happen or be formed

run

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US / rʌn /

UK / rʌn /

A1
  • noun
  • Journey between two places made by ship or car
  • Series of similar things or successes and failures
  • Act of running; exercise of running
  • verb
  • To depart or travel according to a schedule
  • To cause an animal to move in a certain direction
  • (Of an engine) to be operating
  • To start or use a computer program
  • To flow in a certain direction, like a liquid
  • To manage or operate a business
  • To operate or drive something
  • (Of a road) to go from one place to another
  • To move your legs faster than walking

advance

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US / əd'vɑ:ns /

UK / ædˈvæns /

A2
  • noun
  • Forward movement by an army
  • An attempt to seduce someone
  • verb
  • (Of an army) to move forward
  • To change or improve
  • To increase in price or value
  • To move forward in a certain direction
  • To try to seduce someone

term

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US / tɜ:m /

UK / tɚm /

A1
  • noun
  • Conditions applying to an agreement, contract
  • Length of time something is expected to happen
  • Fixed period of weeks for learning at school
  • The (precise) name given to something
  • verb
  • To call; give a name to

judge

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US / dʒʌdʒ /

UK / dʒʌdʒ /

A2
  • noun
  • Person who decides on the results of a contest
  • Person who has the power to make a decision
  • verb
  • To reach a decision about who won a contest
  • To form an opinion after careful consideration
  • To make a decision in court

may

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US / meɪ /

UK / me /

A1
  • noun
  • 5th month of the year
  • other
  • Used to express a desire
  • Expresses permission, possibility or probability
  • Used to show that a thing could be true

this

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US / ðɪs /

UK / ðɪs /

A1
  • adjecitve
  • Used to indicate something already been discussed
  • Used to indicate something happening around now
  • adverb
  • An indication by a physical motion or gesture
  • A specific amount of
  • determiner
  • Person, thing, or idea near you
  • pronoun
  • Person, thing that has already been discussed

anticipate

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US / æn'tɪsɪpeɪt /

UK / ænˈtɪsəˌpet /

B1
  • verb
  • To expect or look ahead to something positively
  • To be aware of something that might happen

level

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US / 'levl /

UK / ˈlɛvəl /

A2
  • adjecitve
  • (Sports) equal to another
  • Being steady and determined (e.g. a voice)
  • noun
  • Specific height of something
  • Amount of ability you have compared to others
  • Floor or deck within a building
  • Tool used to determine if something is lying flat
  • verb
  • To aim a gun at someone
  • To destroy a building; flatten an area completely
  • To make things flat or even
  • To make a score equal to another, in sports

price

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US / praɪs /

UK / praɪs /

A1
  • noun
  • Person's name
  • Cost of something in money
  • verb
  • To determine or set the cost of something

timing

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US / ˈtaɪmɪŋ /

UK / ˈtaɪmɪŋ /

A1
  • noun
  • Measurement of how fast someone is
  • verb
  • To check speed at which music is performed
  • To choose a specific moment to do something
  • To measure how long an event takes, e.g. a race
  • To schedule something to occur at a specific moment

also

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US / 'ɔ:lsəʊ /

UK / ˈɔlso /

A1
  • adverb
  • In addition; too; in a similar way

how

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US / haʊ /

UK / haʊ /

A1
  • adjecitve
  • To what degree? in what amount?
  • adverb
  • (Used to explain the way to do something)
  • exclamation
  • For what purpose or reason?
  • (Used to ask someone or something's condition)

rent

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US / rent /

UK / rɛnt /

A2
  • verb
  • To give the use of something in return for payment
  • To cut a piece of cloth by tearing it

year

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US / jə: /

UK / jɪr /

A1
  • noun
  • Unit of time equal to 12 months or 365 or 366 days
  • Used to refer to the age of a person

you

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US / jʊ /

UK / ju /

A1
  • pronoun
  • Person someone is speaking or writing to
  • Person or people in general

unpaid

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US / ˌʌnˈpeɪd /

UK / ʌnˈped /

B1
  • adjecitve
  • Yet to be paid

other

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US / 'ʌðə(r) /

UK / ˈʌðər /

A1
  • adjecitve
  • A thing different from that mentioned
  • determiner
  • (Something) else; not the first (one)
  • pronoun
  • Being the one and only thing of that category

one

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US / wʌn /

UK / wʌn /

A1
  • pronoun
  • You; we; people in general; someone
  • The thing or person previously referred to
  • adjecitve
  • Used to refer to people generally
  • Being a strong example of (something mentioned)
  • number
  • Number 1

than

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US / ðən /

UK / ðən /

A1
  • conjunction
  • Used to compare two things that are not equal

but

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US / bət /

UK / bʌt,bət /

A1
  • conjunction
  • Used before you say something different, opposite

especially

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US / ɪˈspeʃəli /

UK / ɛˈspɛʃəli, ɪˈspɛʃ- /

A1
  • adverb
  • More than usual; extremely

good

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US / ɡʊd /

UK / ɡʊd /

A1
  • adjecitve
  • Proper, appropriate or right
  • (Of an amount) enough; plenty
  • Excellent; high quality
  • Acting well or properly; of moral character
  • In a positive or happy emotional state
  • noun
  • Advantage or benefit

guidance

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US / ˈgaɪdns /

UK / ˈɡaɪdns /

A2
  • noun
  • Advice on what to do in school, job, future
  • Process of controlling weapons to hit a target
  • Act of guiding a person or thing

outstrip

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US / ˌaʊtˈstrɪp /

UK / aʊtˈstrɪp /

C1
  • verb
  • To become better or greater than

become

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US / bɪ'kʌm /

UK / bɪˈkʌm /

A1
  • verb
  • To begin to be; grow to be; develop into
  • To be suitable for a particular job or role

platform

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US / 'plætfɔ:m /

UK / ˈplætˌfɔrm /

B1
  • noun
  • Flat, raised structure that people stand on
  • Area from which you board a train at a station

same

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US / seɪm /

UK / sem /

A1
  • adjecitve
  • Being equal in quality and amount
  • Identical; not different
  • Not changing; constant

compare

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US / kəm'peə(r) /

UK / kəmˈpɛr /

A1
  • verb
  • To consider how similar and different things are

involve

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US / ɪn'vɒlv /

UK / ɪnˈvɑlv /

A2
  • verb
  • To have or be included as a part of something

north

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US / nɔ:θ /

UK / nɔ:rθ /

A1
  • adjecitve
  • Coming from the opposite direction to the south
  • noun
  • Direction to your left when facing the rising sun

really

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US / ˈri:əli /

UK / ˈriəˌli, ˈrili /

A1
  • adverb
  • Used to stress something that is said; definitely
  • In a true or accurate manner
  • Very

maybe

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US / ˈmeɪbi /

UK / ˈmebi /

A1
  • adverb
  • Possibly but not certainly; perhaps

our

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US / 'aʊə(r) /

UK / aʊr /

A1
  • determiner
  • Belonging to us

not

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US / nɒt /

UK / nɑt /

A1
  • adverb
  • Word indicating the negative
  • (Used to form the negative of verbs)

pricing

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US / ˈpraɪsɪŋ /

UK / ˈpraɪsɪŋ /

A1
  • verb
  • To determine or set the cost of something

surge

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US / sɜ:dʒ /

UK / sɜ:rdʒ /

B2
  • noun
  • Sudden movement in one direction by many
  • Sudden or unexpected increase in amount
  • Unexpected increase or movement, as in sea/prices
  • verb
  • To move unexpectedly and quickly in one direction
  • To rise to an unexpected height

book

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US / bʊk /

UK / bʊk /

A1
  • noun
  • Thing made of pages with writing on that you read
  • verb
  • (Police) to officially record someone's crimes
  • To reserve (hotel room, etc.) in advance
  • To produce a red or yellow card to a soccer player

want

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US / wɔnt /

UK / wɑnt, wɔnt /

A1
  • noun
  • Something you desire or wish for
  • State or condition of poverty
  • verb
  • To desire or wish for something; hope for a thing

apartment

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US / əˈpɑ:tmənt /

UK / əˈpɑ:rtmənt /

A2
  • noun
  • Set of rooms to live in on one floor of a building

ceo

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US / ˌsiː iː ˈəʊ /

UK / ˌsiː iː ˈoʊ /

C2
  • abbreviation
  • CEO for Chief Operating Officer

host

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US / həʊst /

UK / host /

A2
  • noun
  • Mass; a great number
  • Person who entertains guests
  • Plant or animal on or in which parasites live
  • Presenter on a television or radio program
  • verb
  • To be the sponsor of an event, e.g. the Olympics
  • To lead or start a party, program, or other event
  • To lead a TV or radio show as the announcer

legacy

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US / 'leɡəsɪ /

UK / ˈlɛɡəsi /

B2
  • noun
  • Literature, arts etc. from previous generations
  • Something left or given by a person who has died

now

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US / naʊ /

UK / naʊ /

A1
  • adverb
  • At the present time or moment
  • Right away or in the next possible moment
  • Used to refer to something that just happened
  • Time between the present and a moment in the past
  • conjunction
  • Resulting from or because of something

deliver

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US / dɪ'lɪvə(r) /

UK / dɪˈlɪvɚ /

A2
  • verb
  • To give birth to a child; help a woman give birth
  • To save someone from a problem or crisis
  • To keep a promise; do what you say you would
  • To present something to a group, as a speech
  • To take something to a person or place

income

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US / ˈɪnkʌm /

UK / ˈɪnˌkʌm /

A1
  • noun
  • Earned money from work, investments or business

potentially

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US / pə'tenʃəlɪ /

UK / pəˈtɛnʃəlɪ /

B1
  • adverb
  • That could happen or become reality

get

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US / ɡet /

UK / ɡɛt /

A1
  • verb
  • To become affected by illness or disease
  • To begin to feel or understand an emotion or idea
  • To send or bring someone or something home, etc.
  • To go somewhere to obtain something
  • To (cause to) do a particular thing
  • To obtain, receive or be given something
  • To currently have
  • To prepare for use
  • To understand something being said or read

first

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US / fɜ:st /

UK / fɚst /

A1
  • adjecitve
  • 1st; Coming before all others in time or place
  • noun
  • Something that has not happened before
  • Position of the winner of a competition

incremental

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US / ˌɪŋkrə'mentl /

UK / ˌɪŋkrə'mentl /

B2
  • adjecitve
  • Happening or growing bit by bit over time

medium

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US / 'mi:dɪəm /

UK / ˈmidiəm /

A2
  • noun
  • Method of expressing ideas or feelings
  • Something available in a middle size or condition
  • Person who claims to communicate with the dead

again

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US / ə'ɡen /

UK / əˈɡɛn /

A1
  • adverb
  • One more time, once more

about

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US / ə'baʊt /

UK / əˈbaʊt /

A1
  • adverb
  • To be ready to; going to
  • Nearly; approximately; roughly
  • Near; next to; close to
  • In every direction; in the area of
  • preposition
  • Concerning or of (a topic)

brian

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US / ˌsɪnsɪ'nætɪ /

UK / ˌsɪnsɪ'nætɪ /

A1

even

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US / 'i:vn /

UK / ˈivən /

A1
  • adjecitve
  • Being equal in influence, power, possibility etc.
  • Being divided equally or fairly
  • (Of teams/contest) with similar chances of success
  • Smooth, level, or regular
  • Can be divided by 2; ending in 2, 4, 6, 8, or 0
  • At a regular, equally steady manner
  • Remaining steady and unchanging
  • adverb
  • (When this is surprising) as well; too
  • (Used to compare two things/stress the difference)
  • verb
  • To make something level; to flatten
  • To make something equal

like

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US / laɪk /

UK / laɪk /

A1
  • adjecitve
  • Being equal in status or kind to something else
  • Similar; the same
  • adverb
  • For example
  • preposition
  • Used as a filler; used to ad emphasis
  • In a way similar to the way something is done
  • Such as; for example
  • verb
  • To want to
  • To find something pleasing; to prefer something

people

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US / 'pi:pl /

UK / ˈpipəl /

A1
  • noun
  • Persons sharing culture, country, background, etc.
  • Men, Women, Children

that

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US / ðæt /

UK / ðæt, ðət /

A1
  • adjecitve
  • The person or thing being talked about
  • Used to identify something both the speakers know
  • adverb
  • Used to reinforce adjectives and adverbs
  • To such a degree
  • conjunction
  • Used to connect a noun clause
  • Used to introduce an adverbial clause
  • Used to introduce a noun clause
  • determiner
  • Used as a noun to refer to something
  • pronoun
  • Referring an object far away
  • Used to refer to the relative pronoun ‘which’

week

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US / wi:k /

UK / wik /

A1
  • noun
  • Period of seven days from Sunday to Saturday

what

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US / wɒt /

UK / hwɑt, hwʌt, wɔt, wʌt,hwət, wət /

A1
  • pronoun
  • Thing or things that; the same kind as
  • Used to emphasize something you are about to say
  • adjecitve
  • Used to refer to a particular amount, or number
  • Used to place emphasis on a particular quality
  • adverb
  • To a certain degree
  • determiner
  • Question words used for asking for information
  • exclamation
  • Used to express excitement, shock, or surprise
  • Used to ask people to repeat something they said

bottom

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US / 'bɒtəm /

UK / ˈbɑtəm /

A2
  • adjecitve
  • Concerning the part under something, e.g. a vase
  • noun
  • The part of your body you sit on
  • Lowest position, often in a company or contest
  • Lowest part of something; part on which it rests
  • Lowest level, part or point of an object
  • The part under something, e.g. a vase
  • verb
  • To hit the lowest part of something

happen

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US / 'hæpən /

UK / ˈhæpən /

A1
  • verb
  • To take place or occur

yeah

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US / jeə /

UK / ˈjɛə, ˈjæə, jɛ- /

A1
  • exclamation
  • Another way of saying 'yes'

absolutely

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US / ˈæbsəlu:tli /

UK / ˈæbsəˌlutli, ˌæbsəˈlutli /

A2
  • adverb
  • Completely; totally; very

enough

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US / ɪˈnʌf /

UK / ɪˈnʌf /

A1
  • adjecitve
  • Sufficient to answer the need
  • adverb
  • To a satisfactory degree
  • pronoun
  • Equal to what is needed; as much as required
  • Adequate number or amount

great

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US / ɡreɪt /

UK / ɡret /

A1
  • adjecitve
  • Very large in size
  • Very important
  • Very good; fantastic; wonderful
  • adverb
  • Very good; better than before
  • noun
  • Successful and well-admired person

mean

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US / mi:n /

UK / min /

A1
  • adjecitve
  • Being good at
  • Nasty; unkind
  • Not liking to spend money; cheap; stingy
  • noun
  • Average of a set of numbers
  • verb
  • To express a particular idea or thought
  • To intend to do something in particular
  • To have a particular meaning or value

down

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US / daʊn /

UK / daʊn /

A1
  • adjecitve
  • Being sad, sick, or unhappy
  • Not operating, working, or functioning as expected
  • adverb
  • In a sitting or lying position
  • Towards or on the ground, floor, or bottom
  • Written or copied onto a piece of paper or book
  • noun
  • A period of play in American Football
  • The soft, smooth hairs that cover a bird's body
  • preposition
  • Along something's path, course, or direction
  • Going from a higher position to a lower position
  • verb
  • To eat or drink very quickly and without stopping

then

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US / ðen /

UK / ðɛn /

A1
  • adverb
  • A time that is not now
  • Following another thing in time or arrangement
  • Following on reasonably from what was just stated
  • At that time, not now

guest

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US / ɡest /

UK / ɡɛst /

A2
  • adjecitve
  • Referring to people visiting or staying at a place
  • noun
  • Person invited to visit or stay in someone's home
  • Paying customer at a hotel or restaurant

omicron

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US / əʊˈmaɪkrɒn /

UK / ˈɑːməkrɑːn /

A1
  • other
  • A letter of the Greek alphabet

number

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US / ˈnʌmbə(r) /

UK / ˈnʌmbɚ /

A1
  • noun
  • Symbols such as 1, 2, 56, 793
  • Particular song or dance performed during a show
  • Total quantity or amount of things
  • verb
  • To put numbers on things
  • To assign a sequence within a group, series, set
  • To claim to be part of a larger group, series, set

sauce

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US / sɔ:s /

UK / sɔs /

B1
  • noun
  • Food made from cooked fruit, e.g. apples or mangos

tell

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US / tel /

UK / tɛl /

A1
  • verb
  • To (strongly) advise a person to do something
  • To be able to guess
  • To say or communicate information to someone
  • To inform, but without speaking; indicate
  • To have a negative effect on someone
  • To order someone to do something; command
  • To recognize something based on certain signs
  • To report something to an authority
  • To explain something or teach someone something

stay

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US / steɪ /

UK / ste /

A1
  • noun
  • Legal order to stop or delay an action
  • Strong rope or wire that supports a ship's mast
  • Period of time spent living in or visiting a place
  • verb
  • To keep trying without giving up
  • To remain in the same place and not move away
  • To spend time visiting a place or someone's home

ultimately

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US / ˈʌltɪmətli /

UK / ˈʌltəmɪtli /

B1
  • adverb
  • Done or considered as the final and most important

growth

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US / grəʊθ /

UK / groʊθ /

A2
  • noun
  • Improvement, development in a skill over time
  • A mass on the skin or body part related to illness
  • Act of growing

right

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US / raɪt /

UK / raɪt /

A1
  • adjecitve
  • Correct or true
  • The south side of you looking at the rising sun
  • adverb
  • Exactly in a place or time
  • Being appropriate for a particular event
  • In a straight or direct manner
  • noun
  • Something you are legally or morally allowed to do
  • Ideal of what is just and good
  • Political view based on conservatism
  • verb
  • To fix something previously wrong or unjust
  • To make upright, as a boat that has turned over

value

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US / 'vælju: /

UK / ˈvælju /

A1
  • noun
  • Importance you attach to something
  • Some information expressed as a number
  • Stated price of something; worth
  • verb
  • To place a high importance on something
  • To say how much money something is worth

from

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US / frəm /

UK / frʌm, frɑm,frəm /

A1
  • preposition
  • Starting at a particular place, time or level

out

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US / aʊt /

UK / aʊt /

A1
  • adverb
  • No longer stylish (e.g. fashion)
  • Away from home, business, or the usual place
  • In a direction/movement away from inside or center
  • noun
  • Act when a batter cannot continue playing
  • verb
  • To tell people a secret

over

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US / 'əʊvə(r) /

UK / ˈovɚ /

A1
  • adverb
  • Finished; no longer happening
  • Towards the ground/away from a standing position
  • noun
  • A set of six consecutive balls bowled in cricket
  • other
  • Finished
  • preposition
  • Showing the relation when a thing is above another
  • On or covering something
  • Above or across something
  • More than you need
  • From one side to the other
  • In the direction of; toward

think

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US / θɪŋk /

UK / θɪŋk /

A1
  • verb
  • To have an idea about something without certainty
  • To have an idea, opinion or belief about something

brand

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US / brænd /

UK / brænd /

A2
  • noun
  • A mark burned on an animal to show who owns it
  • Product made or designed by a named company
  • verb
  • To burn a mark on an animal to show who owns it
  • To describe someone as a liar, coward, etc.
  • To give a famous name to a product or service

join

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US / dʒɔɪn /

UK / dʒɔɪn /

A1
  • verb
  • To bring something close to another, to become one
  • To become a member of
  • To participate in an activity with others

two

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US / tu: /

UK / tu /

A1
  • number
  • 2

affordable

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US / ə'fɔ:dəbl /

UK / əˈfɔrdəbəl, əˈfor- /

A2
  • adjecitve
  • Cheap enough that it can be paid for

couple

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US / 'kʌpl /

UK / ˈkʌpəl /

A2
  • noun
  • Two people in a romantic relationship
  • Two of something; two people; a pair
  • verb
  • To join something to something else
  • (Two animals) to engage in sexual relations
  • To put two people or things together

something

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US / ˈsʌmθɪŋ /

UK / ˈsʌmθɪŋ /

A1
  • adverb
  • In some degree or measure
  • noun
  • a person or thing of some value or consequence
  • pronoun
  • Thing that is not yet known or named
  • Approximately

amazon

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US / 'æməzən /

UK / 'æməzən /

A1
  • noun
  • A large strong and aggressive woman
  • other
  • Mainly green tropical American parrots

booking

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US / ˈbʊkɪŋ /

UK / ˈbʊkɪŋ /

A1
  • noun
  • Reservation for a table, or hotel room
  • verb
  • (Police) to officially record someone's crimes
  • To reserve (hotel room, etc.) in advance
  • To produce a red or yellow card to a soccer player

funnel

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US / ˈfʌnl /

UK / ˈfʌnəl /

B2
  • noun
  • Cone-shaped tool for pouring liquid into container
  • Large metal chimney on ships
  • verb
  • to send something directly and intentionally.
  • To move a thing through a narrow opening or space

where

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US / hwɛə /

UK / hwɛr, wɛr /

A1
  • conjunction
  • At or in the place which
  • In whatever place
  • pronoun
  • Word you use to ask the location of something

base

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US / beɪs /

UK / bes /

A2
  • noun
  • Place military personnel live, train, and operate
  • Bottom part of an object that touches a surface
  • Unit of counting, e.g. 10 for counting
  • Most important idea or ingredient to add others
  • Origin or start from which something came
  • Main place where an organization or a person works
  • verb
  • To use as the starting point or origin for
  • To have as the main location for (company, etc.)

and

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US / ənd /

UK / ənd, ən,ænd /

A1
  • conjunction
  • Used to refer to two or more things
  • Plus; in addition; on top of that
  • Used to introduce an action that follows another

hope

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US / həʊp /

UK / hop /

A1
  • noun
  • When you wish something will happen; what you wish
  • verb
  • To expect and want something to happen

lot

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US / lɒt /

UK / lɑt /

A1
  • noun
  • What happens to a person in life from chance; fate
  • A group of people seen together
  • Item for sale at an auction
  • Small area of land used for a purpose e.g. parking

major

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US / 'meɪdʒə(r) /

UK / ˈmedʒɚ /

A2
  • adjecitve
  • Main league; esp. referring to American baseball
  • Important, serious, or large in scope, size
  • noun
  • High-ranking officer in the army
  • Main subject you study at university
  • verb
  • To study a particular subject at university

direct

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US / də'rekt /

UK / dɪˈrɛkt, daɪ- /

A2
  • adverb
  • Coming straight from something
  • verb
  • To tell someone in a very clear way to do something
  • To show the way by conducting or leading
  • To control the acting in a movie or play

early

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US / ˈɜ:li /

UK / ˈɜ:rli /

A1
  • adjecitve
  • Happening or appearing before
  • adverb
  • Coming/happening before others in a time sequence
  • Happening sooner than expected

large

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US / lɑ:dʒ /

UK / lɑ:rdʒ /

A1
  • adjecitve
  • Big; of great size; broad, tall, wide, or fat

most

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US / məʊst /

UK / most /

A1
  • adverb
  • Very; extremely
  • Greatest possible degree
  • pronoun
  • Nearly all of something

secret

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US / 'si:krət /

UK / 'si:krət /

A1
  • adjecitve
  • That you don't want others to know; private
  • noun
  • Information you do not want others to know

air

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US / eə(r) /

UK / er /

A1
  • noun
  • Mixture of gases around the earth that we breathe
  • A person's manner intended to impress others
  • verb
  • To expose to the outside, to dry or freshen
  • To broadcast a TV or radio show
  • To open a subject to discussion and debate

full

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US / fʊl /

UK / fʊl /

A1
  • adjecitve
  • Containing all the parts; complete
  • Containing or holding as much as possible
  • Having had enough food
  • adverb
  • In a direct manner; completely

hear

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US / hɪə(r) /

UK / hɪr /

A1
  • verb
  • To be aware of sound; to perceive with the ear
  • To be told or find out information or facts
  • To consider or listen to a court case

increase

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US / ɪn'kri:s /

UK / ɪnˈkris /

A1
  • noun
  • Fact of increasing; amount something grows by
  • verb
  • To make or become larger in size or amount

marketing

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US / ˈmɑ:kɪtɪŋ /

UK / ˈmɑ:rkɪtɪŋ /

B1
  • noun
  • The act of selling services or goods
  • verb
  • To publicize products to get you to buy; advertise

affordability

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US / əˌfɔːdəˈbɪlɪti /

UK / əˌfɔrdəˈbɪləti /

B1
  • noun
  • Cheap enough to buy something you want

cnbc

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US / /

UK / /

A1

focus

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US / 'fəʊkəs /

UK / ˈfokəs /

A2
  • noun
  • Main purpose or center of interest or activity
  • verb
  • To see clearly by adjusting your eyes or a camera
  • To keep your attention, concentration on one thing

hundred

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US / 'hʌndrəd /

UK / ˈhʌndrɪd /

A1
  • number
  • 100

upgrade

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US / ˌʌpˈgreɪd /

UK / ˈʌpˌɡred /

B1
  • noun
  • Updated or better version of something
  • verb
  • To improve something in terms of quality

before

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US / bɪˈfɔ:(r) /

UK / bɪˈfɔr,-ˈfor /

A1
  • adverb
  • At a time earlier than the present; previously
  • conjunction
  • In advance of something happening
  • preposition
  • In front of someone or something

extra

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US / 'ekstrə /

UK / 'ekstrə /

A2
  • adjecitve
  • More than necessary; additional
  • noun
  • Items more than you need; additional items
  • Person who has a small part in a movie
  • Special version of a newspaper

last

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US / lɑ:st /

UK / læst /

A1
  • adjecitve
  • Most recent; the latest
  • The one before
  • adverb
  • Final; with nothing following; after all others
  • Most recent; the latest
  • determiner
  • The one at the end
  • verb
  • To remain or continue for a certain period of time

have

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US / həv /

UK / hæv /

A1
  • verb
  • To drink, smoke, eat or use something
  • To experience the effects of something
  • To organize an event, or join in an activity
  • To own, possess, or hold something
  • To cause to happen or produce a particular effect

part

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US / pɑ:t /

UK / pɑ:rt /

A1
  • adjecitve
  • To some degree; half; not fully
  • noun
  • Division of a book
  • Ratio of something, e.g. 3 of gin, 1 of tonic
  • A line in a person's hair, made with a comb
  • Character an actor plays on stage, movie, or TV
  • Some, but not all of a specific thing
  • Role in causing something to happen
  • verb
  • To make a line in a person's hair, by using a comb
  • To move two things apart creating a space
  • To leave someone, or to break off a relationship

low

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US / ləʊ /

UK / lo /

A1
  • adjecitve
  • Having a small quantity, supply, or amount
  • Being unhappy or unpleasant in attitude
  • Not high; being near the ground, or bottom
  • (Of a voice, sound) being soft; quiet
  • noun
  • Situation of not having a lot of something

see

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US / si: /

UK / si /

A1
  • verb
  • To go on a date with someone
  • To predict whether something is, or will be true
  • To understand what someone says
  • To use your eyes to look at something
  • To visit a place often for sightseeing or pleasure
  • To visit or meet with someone
  • To find out by waiting or looking
  • To watch (a game, movie or TV show)

mixed

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US / mɪkst /

UK / mɪkst /

A2
  • verb
  • To combine two or more things to make one
  • To meet and get along with others, e.g. at a party

percent

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US / pə'sent /

UK / pɚˈsɛnt /

A2
  • adverb
  • One one-hundredth of a whole; the symbol %

spending

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US / ˈspendɪŋ /

UK / ˈspɛndɪŋ /

A2
  • verb
  • To use money to pay for something
  • To use time in order to do something
  • To use up something completely

with

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US / wɪð /

UK / wɪð, wɪθ /

A1
  • preposition
  • As an employee of a certain company
  • Against something or someone
  • By using something as a means
  • Due to; because of
  • Including
  • Possessing as a feature
  • Related to
  • (Of the manner/attitude by which you do something)
  • Used to express that people or things are together

know

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US / nəʊ /

UK / noʊ /

A1
  • verb
  • To be familiar with a person or place, thing
  • To feel sure or be convinced about something
  • To discover or be aware of something
  • To be able to distinguish
  • To have knowledge of things

area

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US / 'eərɪə /

UK / ˈɛriə /

A1
  • noun
  • Amount of measured space
  • A specific section or space; part of a region
  • A subject or field of study

inflation

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US / ɪn'fleɪʃn /

UK / ɪnˈfleʃən /

B1
  • noun
  • Act of filling something with air or gas
  • Continual rise in the prices of products

lap

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US / læp /

UK / læp /

B1
  • noun
  • A gentle repeated motion against something
  • Area between the waist and knees when seated
  • Single trip around a track or swimming pool
  • verb
  • (Of water) to move in a gentle repeated motion
  • To drink with the tongue like a cat
  • To go one more lap further than another racer

market

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US / ˈmɑ:kɪt /

UK / ˈmɑ:rkɪt /

A1
  • noun
  • Need or demand for a particular product or service
  • Area or region where a certain product is sold
  • Public event where people sell goods on tables
  • Institution where stocks are bought and sold
  • verb
  • To publicize products to get you to buy; advertise

reason

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US / 'ri:zn /

UK / ˈrizən /

A1
  • noun
  • Ability to think about facts and form a judgment
  • Explanation for why something occurred or was done
  • verb
  • To think and make conclusions in a logical manner

balance

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US / ˈbæləns /

UK / ˈbæləns /

A2
  • noun
  • Instrument for weighing things
  • Being stable; having equal weight on both sides
  • Money remaining after paying costs
  • verb
  • To be steady by having equal weight on both sides
  • To make two or more things equal

shift

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US / ʃɪft /

UK / ʃɪft /

A2
  • adjecitve
  • (Of work) starting at a certain time, as at night
  • noun
  • A change in a persons plans, opinions or beliefs
  • Period of work starting at a certain time
  • verb
  • To change in position or direction
  • To move something from one place to another

series

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US / ˈsɪəri:z /

UK / ˈsɪriz /

A1
  • noun
  • Set of stories or articles on a particular subject
  • other
  • Number of things that happen one after another

economy

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US / ɪ'kɒnəmɪ /

UK / ɪˈkɑnəmi /

A1
  • noun
  • Using money, resources in a careful, effective way
  • Total of all goods, services and wages in an area

once

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US / wʌns /

UK / wʌns /

A1
  • adverb
  • One time; one instance
  • At a time in the past
  • conjunction
  • When; as soon as

obviously

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US / ˈɒbviəsli /

UK / ˈɑːbviəsli /

A2
  • adverb
  • In a way that is obvious/easy to see or understand

probably

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US / ˈprɒbəbli /

UK / ˈprɑbəbli /

A1
  • adverb
  • That is likely to happen or be true

trade

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US / treɪd /

UK / treid /

A2
  • noun
  • A specific industry, e.g. shoe making
  • Action of buying and selling things in business
  • The buying and selling of goods and services
  • Exchanging something for something else
  • Job often requiring physical skills, e.g. plumbing
  • verb
  • To buy, sell and exchange goods in business
  • To give something in return for something else

traffic

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US / 'træfɪk /

UK / ˈtræfɪk /

A2
  • noun
  • The cars or vehicles on the road
  • Amount of activity over a communication system

actually

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US / ˈæktʃuəli /

UK / ˈæktʃuəli /

A1
  • adverb
  • Used to add new (often different) information

either

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US / ˈaɪðə(r) /

UK / ˈiðɚ, ˈaɪðɚ /

A1
  • adjecitve
  • One of two (used when there is a choice of two)
  • adverb
  • (After negative statements) likewise, in addition
  • conjunction
  • Used as the first of two connected things
  • determiner
  • Used as the first of two connected things
  • pronoun
  • The one or the other

discount

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US / ˈdɪskaʊnt /

UK / ˈdɪsˌkaʊnt /

A2
  • noun
  • A decrease in the price of something
  • verb
  • To consider to be not important or not true
  • To decrease the price of something
  • To refuse to accept an idea, suggestion as valid

modulate

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US / ˈmɒdjuleɪt /

UK / ˈmɑ:dʒəleɪt /

C1
  • verb
  • To change or adjust to make balanced or correct

here

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US / hɪə(r) /

UK / hɪr /

A1
  • adverb
  • In this place; at this location, position or time

performance

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US / pə'fɔ:məns /

UK / pɚˈfɔrməns /

A2
  • noun
  • Act of doing something
  • Activity done to entertain an audience

small

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US / smɔ:l /

UK / smɔl /

A1
  • adjecitve
  • Little in size; not big
  • (Of letters) not written in capital letters
  • Being insignificant or minor
  • (Of a business) with few people or things; local
  • (Of voice) being soft and quiet
  • (Of a child) being young

strategy

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US / 'strætədʒɪ /

UK / ˈstrætədʒi /

A2
  • noun
  • Careful plan or method for achieving a goal
  • other
  • Branch of military dealing with command

tool

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US / tu:l /

UK / tul /

A2
  • noun
  • Device used to make things, e.g. a hammer
  • verb
  • To provide a workshop with the right equipment

try

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US / traɪ /

UK / traɪ /

A1
  • noun
  • Act of putting the ball over the rugby goal line
  • verb
  • To make an effort, to attempt to do something
  • To examine someone or something in a court of law
  • To test to see if it is good or you like it
  • To make a person go through hardship; test
  • To examine something to see if it works

supply

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US / sə'plaɪ /

UK / səˈplaɪ /

A2
  • noun
  • Availability of products and services for use
  • Specific things needed to perform a certain task
  • verb
  • To give or sell goods to others for their use

after

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US / 'ɑ:ftə(r) /

UK / ˈæftɚ /

A1
  • adverb
  • Later than another time, or behind something
  • conjunction
  • Following something before
  • preposition
  • When an event happened or time has passed

thousand

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US / ˈθaʊznd /

UK / ˈθaʊzənd /

A1
  • number
  • Number 1,000

will

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US / wɪl /

UK / wɪl /

A1
  • noun
  • Desire or choice of someone
  • Document saying who gets your money when you die
  • Strong desire to do something; determination
  • Desire to do something; strong wish to do
  • other
  • Used with verbs to express the future
  • verb
  • To leave property to someone after your death
  • To use mental effort to make something happen
  • Am (is, are) likely to do
  • To influence someone to do something
  • To make something happen by strongly wanting it

ever

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US / 'evə(r) /

UK / ˈɛvɚ /

A1
  • adverb
  • At any time; at all times in the future

revenue

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US / 'revənju: /

UK / ˈrevənju /

A2
  • noun
  • Money that is made by or paid to a business
  • Money a government collects from its people

third

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US / θɜ:d /

UK / θɜ:rd /

A1
  • adjecitve
  • 3rd: Number after second

sure

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US / ʃʊə(r) /

UK / ʃʊr /

A1
  • adjecitve
  • Having no doubts about something
  • Have confidence in your own words or actions
  • Firmly established or held; being firm or stable
  • Being correct or true
  • adverb
  • What you say to agree willingly
  • Introduction to Video Content
  • Consumers are placing a greater emphasis on affordability, according to Airbnb CEO, Brian Chesky. During an interview on CNBC, Chesky explained that while the company had a strong quarter financially, their outlook for the future was more conservative. One of the reasons for this caution is the uncertainty surrounding the Omicron variant and its potential impact on travel. Additionally, Chesky noted that there is increasing pressure on affordability in North America, likely due to inflation. In response to this, Airbnb has implemented a series of upgrades aimed at making their platform more affordable.
    Chesky addressed the issue of pricing strategy, stating that prices are currently about 30% higher than pre-COVID levels. However, he also mentioned that some of the increase is due to a shift in demand, with more people opting for larger vacation homes instead of smaller apartments. Nonetheless, Chesky emphasized the importance of maintaining competitiveness and ensuring that Airbnb remains an affordable option for users. To achieve this, the company is focusing on two key areas.
    Firstly, Airbnb is actively working on increasing the supply of listings on their platform. Last year alone, they added 900,000 additional listings, aiming to meet the growing demand for accommodations. Secondly, they are providing hosts with more tools and discounts to help them accurately price their properties. Hosts can now compare their listings to others in the area to determine competitive pricing based on demand.
    Lastly, Chesky revealed the launch of Air Me Rooms, a new addition to Airbnb's offerings. While specific details were not provided, it appears that Air Me Rooms is designed to further enhance affordability and provide alternative accommodation options to users. Overall, Chesky's comments suggest that Airbnb recognizes the importance of affordability to consumers, and they are actively taking steps to address this concern.
  • Subtitles section
  • Joining us now first on CNBC right here at Post 9, Airbnb co-founder and CEO Brian Chesky.
  • Brian, it's good to have you here.
  • Well, thank you for having me today.
  • So the quarter was good.
  • Yeah, great quarter.
  • The outlook, not so much.
  • Big thumbs down from the market.
  • Well, we're being a little cautious about Q2. And part of the reason why is a couple of things.
  • Number one, we're lapping Omicron.
  • And last year, a lot of trips were booked in Q2 because people weren't comfortable booking in Q1. The same time, we're also seeing some pressure in North America on affordability.
  • You know, I think that with inflation, people are more focused on ever on affordability.
  • So that's why we're really focused on trying to make sure prices are modulated in North America.
  • And last week, we made a major series of upgrades based on getting Airbnb to become more affordable.
  • So talk us through the pricing strategy a little bit more.
  • How much higher is it, say, than pre-COVID levels?
  • And where does that go?
  • Well, it's about 30 percent higher, but a lot of the increase is also a mixed shift.
  • People traded from smaller apartments in North America to larger vacation homes.
  • But we do need to make sure that Airbnb remains really competitive.
  • And so there are a few things we're doing.
  • The first thing and the most important thing is make sure we have enough supply on the platform.
  • Last year, we added 900,000 incremental listings to Airbnb.
  • That's number one.
  • Number two, we're having more discount tools for hosts.
  • So a lot of hosts told us they don't know how much to charge based on other properties in the area.
  • So we're now letting them compare and see who's getting booked and who's not getting booked in the area.
  • And third, and maybe most important, we launched Air Me Rooms.
  • Air Me Rooms is an all-new take on the original Airbnb.
  • It allows you to stay with a host.
  • Average price per night, $67 a night.
  • So I think all of these things are going to allow us to be the most affordable way to travel once again.
  • A lot of people did note the supply growth that you saw that you just mentioned.
  • It's so important.
  • But are wondering if supply is now growing faster than demand.
  • Well, it is.
  • And that's ultimately actually, I think, a good thing because the supply grows faster than demand.
  • It increases selection.
  • It lowers prices.
  • And what do we know about Amazon?
  • Greater selection, lower prices, leading to more customers.
  • So I was going to ask, what does that do for revenues?
  • Ultimately, I think it's going to be great for revenue, obviously, in the long run because it's going to bring more guests to Airbnb.
  • So you really want supply in advance of demand.
  • And what happened with us in 2020, 2021 is demand surged.
  • That was great, but it grew faster in supply.
  • That probably increased ADRs.
  • And ultimately, that's good for the bottom line in the short term.
  • But you have to make sure you're delivering great value.
  • So it's really about balancing supply and demand.
  • That's a bit of the secret sauce.
  • Does a more pressured consumer naturally lead to more supply?
  • You need some extra income.
  • You rent out your room.
  • Absolutely.
  • And that may be part of the reason why in a great economy, demand outstrips supply.
  • In a not so great economy, you start getting a lot more supply.
  • But ultimately, again, that makes prices really more modulated.
  • And that, of course, will create more demand.
  • We've talked to a lot of hotel chains after their quarters.
  • Do you think legacy lodging is making a mistake on their pricing?
  • Are they going to pay for this?
  • I mean, what I'm hearing is that they anticipate prices going up over the course of the year.
  • Our hope is that our prices do not go up, especially in this economy, that they either stay the same or they potentially even go down.
  • If that happens, I think we're going to see a lot more demand and potentially more mixed shift Airbnb.
  • Increased marketing spend, right?
  • That was a big reason for the guidance.
  • It was also just change in timing.
  • We intend to spend about the same amount on marketing as a percent of revenue this year, but we are spending it earlier in the year.
  • OK, because I was wondering if you were increasing it and how you're going to judge that return on investment.
  • Yeah, I mean, it's just really the same as before.
  • We have a full funnel marketing strategy.
  • It involves PR, brand marketing and performance marketing.
  • Most people in travel, they just do direct marketing and then a little bit of brand marketing.
  • We try to do something that's much more full funnel.
  • We get like hundreds of thousands of articles every year.
  • This is earned media.
  • And 90% of our traffic is direct or unpaid.
  • And I think it's going to stay that way.