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Elon Musk will lead the way in using generative AI in marketing, says Permira's Everson

Video vocabulary

the

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US / ðə /

UK / ðə /

A1
  • article
  • Used to refer to something already mentioned
  • Used to show there is only one of something
  • determiner
  • Used to describe all of a family

be

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US / bɪ /

UK / bi /

A1
  • verb
  • Being

and

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US / ənd /

UK / ənd, ən,ænd /

A1
  • conjunction
  • Used to refer to two or more things
  • Plus; in addition; on top of that
  • Used to introduce an action that follows another

that

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US / ðæt /

UK / ðæt, ðət /

A1
  • adjecitve
  • The person or thing being talked about
  • Used to identify something both the speakers know
  • adverb
  • Used to reinforce adjectives and adverbs
  • To such a degree
  • conjunction
  • Used to connect a noun clause
  • Used to introduce an adverbial clause
  • Used to introduce a noun clause
  • determiner
  • Used as a noun to refer to something
  • pronoun
  • Referring an object far away
  • Used to refer to the relative pronoun ‘which’

have

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US / həv /

UK / hæv /

A1
  • verb
  • To drink, smoke, eat or use something
  • To experience the effects of something
  • To organize an event, or join in an activity
  • To own, possess, or hold something
  • To cause to happen or produce a particular effect

not

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US / nɒt /

UK / nɑt /

A1
  • adverb
  • Word indicating the negative
  • (Used to form the negative of verbs)

for

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US / fə(r) /

UK / fɔr,fə /

A1
  • preposition
  • Used to show the purpose, or need of something

you

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US / jʊ /

UK / ju /

A1
  • pronoun
  • Person someone is speaking or writing to
  • Person or people in general

this

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US / ðɪs /

UK / ðɪs /

A1
  • adjecitve
  • Used to indicate something already been discussed
  • Used to indicate something happening around now
  • adverb
  • An indication by a physical motion or gesture
  • A specific amount of
  • determiner
  • Person, thing, or idea near you
  • pronoun
  • Person, thing that has already been discussed

with

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US / wɪð /

UK / wɪð, wɪθ /

A1
  • preposition
  • As an employee of a certain company
  • Against something or someone
  • By using something as a means
  • Due to; because of
  • Including
  • Possessing as a feature
  • Related to
  • (Of the manner/attitude by which you do something)
  • Used to express that people or things are together

about

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US / ə'baʊt /

UK / əˈbaʊt /

A1
  • adverb
  • To be ready to; going to
  • Nearly; approximately; roughly
  • Near; next to; close to
  • In every direction; in the area of
  • preposition
  • Concerning or of (a topic)

get

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US / ɡet /

UK / ɡɛt /

A1
  • verb
  • To become affected by illness or disease
  • To begin to feel or understand an emotion or idea
  • To send or bring someone or something home, etc.
  • To go somewhere to obtain something
  • To (cause to) do a particular thing
  • To obtain, receive or be given something
  • To currently have
  • To prepare for use
  • To understand something being said or read

but

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US / bət /

UK / bʌt,bət /

A1
  • conjunction
  • Used before you say something different, opposite

can

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US / kæn /

UK / kən,kæn /

A1
  • noun
  • A metal container for storing food
  • other
  • Able to; have the skill to; have the time to
  • verb
  • To have permission to
  • To be possible to do
  • To preserve food by sealing it in a metal container

they

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US / ðeɪ /

UK / ðe /

A1
  • pronoun
  • Two or more people, animals, or things

just

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US / dʒʌst /

UK / dʒʌst /

A1
  • adjecitve
  • Proper or appropriate; as is deserved
  • Doing or being what is right or fair
  • Legally correct; having enough evidence
  • adverb
  • Almost; nearly
  • Exactly at the time of
  • Exactly (the same as, like)

what

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US / wɒt /

UK / hwɑt, hwʌt, wɔt, wʌt,hwət, wət /

A1
  • adjecitve
  • Used to refer to a particular amount, or number
  • Used to place emphasis on a particular quality
  • adverb
  • To a certain degree
  • determiner
  • Question words used for asking for information
  • exclamation
  • Used to express excitement, shock, or surprise
  • Used to ask people to repeat something they said
  • pronoun
  • Thing or things that; the same kind as
  • Used to emphasize something you are about to say

do

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US / du: /

UK / du /

A1
  • other
  • Question words for 'do' verbs
  • verb
  • To act; to perform actions
  • To be enough; to be acceptable
  • To have a certain effect on something or someone

like

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US / laɪk /

UK / laɪk /

A1
  • adjecitve
  • Being equal in status or kind to something else
  • Similar; the same
  • adverb
  • For example
  • preposition
  • Used as a filler; used to ad emphasis
  • In a way similar to the way something is done
  • Such as; for example
  • verb
  • To want to
  • To find something pleasing; to prefer something

will

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US / wɪl /

UK / wɪl /

A1
  • noun
  • Desire or choice of someone
  • Document saying who gets your money when you die
  • Strong desire to do something; determination
  • Desire to do something; strong wish to do
  • other
  • Used with verbs to express the future
  • verb
  • To leave property to someone after your death
  • To use mental effort to make something happen
  • Am (is, are) likely to do
  • To influence someone to do something
  • To make something happen by strongly wanting it

go

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US / ɡəʊ /

UK / ɡo /

A1
  • noun
  • A turn in a game
  • verb
  • To attend or be at a place
  • To do an activity
  • To function properly
  • To move or travel to another place

one

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US / wʌn /

UK / wʌn /

A1
  • adjecitve
  • Used to refer to people generally
  • Being a strong example of (something mentioned)
  • number
  • Number 1
  • pronoun
  • You; we; people in general; someone
  • The thing or person previously referred to

out

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US / aʊt /

UK / aʊt /

A1
  • adverb
  • No longer stylish (e.g. fashion)
  • Away from home, business, or the usual place
  • In a direction/movement away from inside or center
  • noun
  • Act when a batter cannot continue playing
  • verb
  • To tell people a secret

from

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US / frəm /

UK / frʌm, frɑm,frəm /

A1
  • preposition
  • Starting at a particular place, time or level

see

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US / si: /

UK / si /

A1
  • verb
  • To go on a date with someone
  • To predict whether something is, or will be true
  • To understand what someone says
  • To use your eyes to look at something
  • To visit a place often for sightseeing or pleasure
  • To visit or meet with someone
  • To find out by waiting or looking
  • To watch (a game, movie or TV show)

make

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US / meɪk /

UK / mek /

A1
  • noun
  • Product made by a particular company; brand
  • verb
  • To arrange or prepare something e.g. dinner
  • To get to (a place) on time
  • To gain the status of (teacher, lawyer, etc.)
  • To create something by putting things together
  • To earn a certain amount of money at a job
  • To cause or force a person to do something
  • To cause something to happen or be formed

know

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US / nəʊ /

UK / noʊ /

A1
  • verb
  • To be familiar with a person or place, thing
  • To feel sure or be convinced about something
  • To discover or be aware of something
  • To be able to distinguish
  • To have knowledge of things

think

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US / θɪŋk /

UK / θɪŋk /

A1
  • verb
  • To have an idea about something without certainty
  • To have an idea, opinion or belief about something

time

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US / taɪm /

UK / taɪm /

A1
  • noun
  • Speed at which music is played; tempo
  • Point as shown on a clock, e.g. 3 p.m
  • Number of hours, minutes needed to do something
  • Occasion when something happens
  • Period or occasion that something occurred
  • Period in history or the past
  • Something measured in minutes, hours, days, etc.
  • How long an event takes; duration
  • verb
  • To check speed at which music is performed
  • To choose a specific moment to do something
  • To measure how long an event takes, e.g. a race
  • To schedule something to occur at a specific moment

come

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US / kʌm /

UK / kʌm /

A1
  • verb
  • To arrive at a place
  • (Of mail) to be delivered
  • To move toward someone; go with someone
  • To reach a certain point or state

want

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US / wɔnt /

UK / wɑnt, wɔnt /

A1
  • noun
  • Something you desire or wish for
  • State or condition of poverty
  • verb
  • To desire or wish for something; hope for a thing

more

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US / mɔ:(r) /

UK / mɔr, mor /

A1
  • adjecitve
  • In addition; extra
  • Greater in amount, number, or size
  • adverb
  • To a greater degree; in greater quantity
  • For a longer period of time
  • determiner
  • Additional quantity
  • pronoun
  • A greater or additional number

would

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US / wʊd /

UK / wʊd /

A1
  • other
  • Used to indicate something imagined
  • Used to ask or request something politely
  • Verb used to indicate possibility, request etc.
  • Used to indicate a preference
  • Used to indicate a reaction
  • Indicates something that occurred repeatedly
  • Used to indicate willingness or ability to do

now

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US / naʊ /

UK / naʊ /

A1
  • adverb
  • At the present time or moment
  • Right away or in the next possible moment
  • Used to refer to something that just happened
  • Time between the present and a moment in the past
  • conjunction
  • Resulting from or because of something

because

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US / bɪ'kɒz /

UK / bɪˈkɔz, -ˈkʌz /

A1
  • conjunction
  • For a reason

take

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US / teɪk /

UK / tek /

A1
  • noun
  • Filming of a single scene for TV or the movies
  • verb
  • To accept something that is offered
  • To use a method of traveling, e.g. a bus or train
  • To use a camera to make (a photo)
  • To pick up something and go away with it
  • To study a subject in school
  • To attempt to pass (an exam)
  • To require a certain amount of time, money, space

here

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US / hɪə(r) /

UK / hɪr /

A1
  • adverb
  • In this place; at this location, position or time

good

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US / ɡʊd /

UK / ɡʊd /

A1
  • adjecitve
  • Proper, appropriate or right
  • (Of an amount) enough; plenty
  • Excellent; high quality
  • Acting well or properly; of moral character
  • In a positive or happy emotional state
  • noun
  • Advantage or benefit

say

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US / seɪ /

UK / se /

A1
  • noun
  • Power to decide or greatly influence something
  • verb
  • To indicate or give information using language
  • To use words to tell your message
  • To ask someone to give information to others

how

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US / haʊ /

UK / haʊ /

A1
  • adjecitve
  • To what degree? in what amount?
  • adverb
  • (Used to explain the way to do something)
  • exclamation
  • For what purpose or reason?
  • (Used to ask someone or something's condition)

right

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US / raɪt /

UK / raɪt /

A1
  • adjecitve
  • Correct or true
  • The south side of you looking at the rising sun
  • adverb
  • Exactly in a place or time
  • Being appropriate for a particular event
  • In a straight or direct manner
  • noun
  • Something you are legally or morally allowed to do
  • Ideal of what is just and good
  • Political view based on conservatism
  • verb
  • To fix something previously wrong or unjust
  • To make upright, as a boat that has turned over

really

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US / ˈri:əli /

UK / ˈriəˌli, ˈrili /

A1
  • adverb
  • Used to stress something that is said; definitely
  • In a true or accurate manner
  • Very

thing

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US / θɪŋ /

UK / θɪŋ /

A1
  • noun
  • (Used to introduce the reason for something)
  • Something you cannot remember the name of

way

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US / weɪ /

UK / we /

A1
  • adverb
  • Used to emphasize the amount of something
  • noun
  • Particular aspect of something being thought about
  • One of various choices that could be made
  • Particular existing condition or state
  • (Often long) distance or length of time
  • How something is done
  • Route to go to a place
  • Small street
  • Usual behavior, emotions or habits of someone

back

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US / bæk /

UK / bæk /

A1
  • adjecitve
  • Farthest from the front e.g. in a classroom
  • adverb
  • Have returned to a place you were before
  • noun
  • The part of a chair that the upper body leans upon
  • Location at the rear of something
  • The reverse of side something
  • Area on the rear of your body
  • verb
  • To bet money on something
  • To go backwards in a car
  • To support and encourage someone or some cause

into

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US / 'ɪntə /

UK / ˈɪntu /

A1
  • preposition
  • Moving or going inside something
  • In the same direction as; in the direction of
  • So as to become; taking the state of

well

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US / wel /

UK / wɛl /

A1
  • adjecitve
  • Being in a fortunate, good condition or state
  • Healthy and in good condition
  • adverb
  • In an acceptable, proper, or successful manner
  • In a complete, total, or full manner
  • A great and considerable degree
  • In a successful way, in a good or satisfactory way
  • exclamation
  • Used to begin or continue a particular statement
  • Used to show you want to start saying something
  • Used to express that you are waiting for a reply
  • You say this to change the topic of a conversation
  • Used to indicate you are making a final remark
  • noun
  • Long deep hole in the ground to get water
  • verb
  • To cause your eyes to fill with tears

very

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US / 'verɪ /

UK / ˈvɛri /

A1
  • adjecitve
  • Concerning a large degree or amount
  • adverb
  • A lot; much; many
  • Used to stress or emphasize a noun

could

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US / kəd /

UK / kʊd /

A1
  • other
  • Past form of 'can' to mean have ability
  • Used to ask for something politely, or to offer

other

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US / 'ʌðə(r) /

UK / ˈʌðər /

A1
  • adjecitve
  • A thing different from that mentioned
  • determiner
  • (Something) else; not the first (one)
  • pronoun
  • Being the one and only thing of that category

over

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US / 'əʊvə(r) /

UK / ˈovɚ /

A1
  • adverb
  • Finished; no longer happening
  • Towards the ground/away from a standing position
  • noun
  • A set of six consecutive balls bowled in cricket
  • other
  • Finished
  • preposition
  • Showing the relation when a thing is above another
  • On or covering something
  • Above or across something
  • More than you need
  • From one side to the other
  • In the direction of; toward

actually

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US / ˈæktʃuəli /

UK / ˈæktʃuəli /

A1
  • adverb
  • Used to add new (often different) information

give

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US / ɡɪv /

UK / ɡɪv /

A1
  • noun
  • Degree of flexibility in something, a material
  • verb
  • To hand over or present something to someone
  • To cause someone to have or experience something

first

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US / fɜ:st /

UK / fɚst /

A1
  • adjecitve
  • 1st; Coming before all others in time or place
  • noun
  • Something that has not happened before
  • Position of the winner of a competition

where

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US / hwɛə /

UK / hwɛr, wɛr /

A1
  • conjunction
  • At or in the place which
  • In whatever place
  • pronoun
  • Word you use to ask the location of something

people

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US / 'pi:pl /

UK / ˈpipəl /

A1
  • noun
  • Persons sharing culture, country, background, etc.
  • Men, Women, Children

let

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US / let /

UK / lɛt /

A1
  • verb
  • To allow someone to do something
  • Introducing a suggestion to do something together
  • To rent a house, etc. to others

who

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US / hu: /

UK / hu /

A1
  • pronoun
  • Which person
  • Used to introduce information about people

which

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US / wɪtʃ /

UK / hwɪtʃ,wɪtʃ /

A1
  • determiner
  • Question word to ask about a person's choice
  • pronoun
  • (Used to describe something previously mentioned)
  • Question word to decide either, or

our

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US / 'aʊə(r) /

UK / aʊr /

A1
  • determiner
  • Belonging to us

lot

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US / lɒt /

UK / lɑt /

A1
  • noun
  • What happens to a person in life from chance; fate
  • A group of people seen together
  • Item for sale at an auction
  • Small area of land used for a purpose e.g. parking

try

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US / traɪ /

UK / traɪ /

A1
  • noun
  • Act of putting the ball over the rugby goal line
  • verb
  • To make an effort, to attempt to do something
  • To examine someone or something in a court of law
  • To test to see if it is good or you like it
  • To make a person go through hardship; test
  • To examine something to see if it works

use

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US / ju:s /

UK / ju:s /

A1
  • noun
  • Ability to employ something
  • Need to enable it to work
  • Permission to do something with something
  • Act of spending money
  • Operation of a machine for its function
  • verb
  • To have; to eat, drink, consume etc.
  • To need to operate or work
  • To operate a machine, e.g. a computer
  • To treat a person badly
  • To do something with, for a task or purpose

also

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US / 'ɔ:lsəʊ /

UK / ˈɔlso /

A1
  • adverb
  • In addition; too; in a similar way

their

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US / ðɛː /

UK / ðer /

A1
  • determiner
  • Belonging to them

than

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US / ðən /

UK / ðən /

A1
  • conjunction
  • Used to compare two things that are not equal

only

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US / ˈəunli /

UK / ˈonli /

A1
  • adverb
  • Just one; just that amount or thing; not more than
  • Not very important or serious
  • Just that type of thing, person
  • Short time ago; not before a certain time
  • conjunction
  • Except; but

start

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US / stɑ:t /

UK / stɑrt /

A1
  • noun
  • First time or place that a thing exists; beginning
  • First opportunity to achieve something, e.g. a job
  • Sudden action or movement because you are scared
  • other
  • Beginning of something in place or time
  • verb
  • To do, be or happen for the first time; begin
  • To turn something on

any

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US / 'enɪ /

UK / ˈɛni /

A1
  • adjecitve
  • One, or some, no matter which
  • pronoun
  • One (thing) of many; some

find

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US / faɪnd /

UK / faɪnd /

A1
  • noun
  • Object discovered by chance
  • Things that have been discovered from searching
  • verb
  • To become aware of something that is happening
  • To discover or meet by chance
  • To decide if someone is guilty of a crime, or not
  • To learn through study, research, or effort
  • To discover something by looking for it

day

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US / deɪ /

UK / de /

A1
  • noun
  • A period of 24 hours beginning at midnight
  • The period of time when it is light outside
  • Person's name

too

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US / tu: /

UK / tu /

A1
  • adverb
  • In addition, also; with emphasis
  • Say that something is more than you want

his

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US / hɪz /

UK / hɪz /

A1
  • pronoun
  • Something belonging to a male person

call

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US / kɔ:l /

UK / kɔl /

A1
  • noun
  • A order or request for action
  • The sound an animal makes, often when in danger
  • A correct prediction, e.g. a decision in a game
  • A short visit to a place or person
  • A decision by a referee or umpire in a game
  • verb
  • To make a request or order for action
  • (Animal) to make sounds to warn of danger
  • To announce the date of an election
  • To make a judgment about something
  • To give someone or something a name
  • To guess in advance the result or outcome
  • To visit a place or person for a short time
  • To phone someone
  • To speak, announce or shout in a loud voice

feel

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US / fi:l /

UK / fil /

A1
  • verb
  • To be aware of or experience an emotion, sensation
  • To sense through direct contact; touch

should

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US / ʃʊd /

UK / ʃʊd /

A1
  • other
  • Used to indicate what is proper or reasonable

talk

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US / tɔ:k /

UK / tɔk /

A1
  • noun
  • Style of speaking
  • Discussion between two countries
  • Giving information in front of people; lecture
  • Saying things or ideas to someone with words
  • verb
  • To make a formal speech about something
  • To say things or ideas to someone with words

last

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US / lɑ:st /

UK / læst /

A1
  • adjecitve
  • Most recent; the latest
  • The one before
  • adverb
  • Final; with nothing following; after all others
  • Most recent; the latest
  • determiner
  • The one at the end
  • verb
  • To remain or continue for a certain period of time

great

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US / ɡreɪt /

UK / ɡret /

A1
  • adjecitve
  • Very large in size
  • Very important
  • Very good; fantastic; wonderful
  • adverb
  • Very good; better than before
  • noun
  • Successful and well-admired person

bit

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US / bɪt /

UK / bɪt /

A1
  • noun
  • Device put in a horse's mouth to control it
  • Small piece of something
  • verb
  • (E.g. of fish) to take bait and be caught

video

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US / 'vɪdɪəʊ /

UK / ˈvɪdiˌo /

A2
  • adjecitve
  • Of a moving film, with sound
  • noun
  • Recording capturing action with sound
  • verb
  • To make a moving film of, with sound

love

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US / lʌv /

UK / lʌv /

A1
  • noun
  • Person's name
  • A very strong feeling of affection
  • The person you care very deeply about
  • Strong, deep emotional and sexual attraction
  • verb
  • To care for and like someone very strongly, deeply
  • To like doing very much; enjoy greatly
  • To feel a strong emotional and romantic attraction

every

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US / 'evrɪ /

UK / ˈɛvri /

A1
  • adjecitve
  • Happening at equal specified intervals/distance
  • determiner
  • Including each person or thing in a group

long

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US / lɒŋ /

UK / lɔŋ, lɑŋ /

A1
  • adjecitve
  • Large distance from one end to the other
  • Having many parts, e.g. a book with many chapters
  • adverb
  • For a large amount of time
  • noun
  • Person's name
  • verb
  • To have a strong desire for something or someone

might

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US / maɪt /

UK / maɪt /

A1
  • other
  • Used to politely request an action
  • Used to express that something could happen
  • Power, strength, force or influence

again

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US / ə'ɡen /

UK / əˈɡɛn /

A1
  • adverb
  • One more time, once more

part

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US / pɑ:t /

UK / pɑ:rt /

A1
  • adjecitve
  • To some degree; half; not fully
  • noun
  • Division of a book
  • Ratio of something, e.g. 3 of gin, 1 of tonic
  • A line in a person's hair, made with a comb
  • Character an actor plays on stage, movie, or TV
  • Some, but not all of a specific thing
  • Role in causing something to happen
  • verb
  • To make a line in a person's hair, by using a comb
  • To move two things apart creating a space
  • To leave someone, or to break off a relationship

point

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US / pɔɪnt /

UK / pɔɪnt /

A1
  • noun
  • An item to be discussed
  • Small spot or dot
  • Fact or detail
  • Feature of something
  • The size of the text on a page or screen
  • A certain time or stage in a process
  • Certain position in time or space
  • Idea or fact you try to convince people about
  • Measurement of scores in a game, sport
  • Sharp end of something, e.g. a pen or pin
  • verb
  • To face a certain direction, e.g. north
  • To indicate something with your finger to others

able

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US / 'eɪbl /

UK / ˈebəl /

A2
  • adjecitve
  • Skilled; good at something
  • Having the ability to do something

place

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US / pleɪs /

UK / ples /

A1
  • noun
  • Particular location, area or region
  • verb
  • To put someone in a particular type of situation
  • To put something in a certain location or position

everything

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US / 'evrɪθɪŋ /

UK / ˈɛvriˌθɪŋ /

A1
  • pronoun
  • All of the things mentioned

thank

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US / θæŋk /

UK / θæŋk /

A1
  • verb
  • To tell someone you are grateful to them

bring

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US / brɪŋ /

UK / brɪŋ /

A1
  • verb
  • To take or go with someone to a place

world

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US / wɜ:ld /

UK / wɜrld /

A1
  • noun
  • All the humans, events, activities on the earth
  • Political division due to some kind of similarity

real

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US / rɪəl /

UK / ˈriəl, ril /

A1
  • adjecitve
  • Actually existing or happening, not imagined
  • Being important or special

set

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US / set /

UK / sɛt /

A1
  • adjecitve
  • Prepared for something; ready
  • noun
  • Complete group of something
  • Place where a television show or movie is filmed
  • Group of games in a tennis match
  • Device that receives radio or television signals
  • verb
  • To make a clock state or ring at a particular time
  • To decide upon or choose something
  • To make something ready for use (e.g. table)
  • To decide on a price for something
  • To become hard (of glue, concrete etc.)
  • To be located in a specific place or time
  • To put (e.g. a vase) down carefully in a place
  • To put someone in a certain condition or state
  • (Of the sun) to go lower than the horizon

believe

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US / bɪ'li:v /

UK / bɪˈliv /

A1
  • verb
  • To think or accept that something is true
  • To have a particular opinion about something

yeah

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US / jeə /

UK / ˈjɛə, ˈjæə, jɛ- /

A1
  • exclamation
  • Another way of saying 'yes'

everyone

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US / ˈevriwʌn /

UK / ˈɛvriˌwʌn /

A1
  • pronoun
  • Every person; everybody

almost

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US / 'ɔ:lməʊst /

UK / ˈɔlˌmost, ɔlˈmost /

A1
  • adverb
  • Only a little less than, nearly, not quite

quite

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US / kwaɪt /

UK / kwaɪt /

A1
  • adverb
  • Not very; fairly
  • Very; In a complete or total manner

such

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US / sʌtʃ /

UK / sʌtʃ /

A1
  • adverb
  • (Used to emphasize the quality of an adjective)
  • determiner
  • Being similar to
  • (Thing) as previously stated or referred to

open

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US / 'əʊpən /

UK / ˈopən /

A1
  • adjecitve
  • Available for use; accessible
  • Not being hidden; available for others to see
  • Being available for customers to enter or use
  • Allowing everyone to use or take part in
  • Not secret anymore
  • Not closed or shut
  • Willing to accept new ideas and thoughts
  • noun
  • Name for a tennis or golf competition
  • verb
  • To make accessible or able to be used, e.g. road
  • To start the activities or services of a business
  • To make a space or hole appear in something
  • To move or change so that it is no longer closed
  • To start something, e.g. a new business

problem

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US / ˈprɒbləm /

UK / ˈprɑbləm /

A1
  • adjecitve
  • Causing trouble
  • noun
  • Something difficult to deal with or causes trouble
  • Question to show understanding of a math concept

sit

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US / sɪt /

UK / sɪt /

A1
  • verb
  • To take an exam
  • To be in a resting position on a chair
  • To provide seating for people
  • To remain in a still position while being painted

sort

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US / sɔ:t /

UK / sɔrt /

A1
  • noun
  • Group or class of similar things or people
  • verb
  • To organize things by putting them into groups
  • To deal with things in an organized way

under

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US / ˈʌndə(r) /

UK / ˈʌndɚ /

A1
  • adjecitve
  • In the same place as another thing, but lower
  • adverb
  • In a lower quantity or price than expected
  • preposition
  • According to the terms of an agreement or law
  • Managed or controlled by the authority of
  • Being of a lesser quality or amount than expected
  • Influenced or affected by something or someone
  • Less or lower in age, amount, size or number

moment

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US / 'məʊmənt /

UK / 'moʊmənt /

A1
  • noun
  • Very short or brief period of time
  • A particular period in time

exactly

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US / ɪgˈzæktli /

UK / ɪɡˈzæktli /

A1
  • adverb
  • No more and no less than; precisely

create

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US / krɪ'eɪt /

UK / kriˈet /

A1
  • verb
  • To make, cause, or bring into existence

understand

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US / ˌʌndə'stænd /

UK / ˌʌndɚˈstænd /

A1
  • verb
  • To know the meaning of language, what someone says

begin

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US / bɪ'ɡɪn /

UK / ˈbeɡɪn /

A1
  • verb
  • To do the first part of an action; to start

lead

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US / li:d /

UK / lid /

A1
  • adjecitve
  • Being the main part in movies or plays
  • noun
  • Wire for electricity, computer, etc.; cable
  • Information that could help to solve a crime
  • Main part in a play or movie
  • Heavy, gray metal element
  • Rope used to tie something to stop it escaping
  • Act of being at the front in a race or game
  • verb
  • To show the way or guide others
  • To be at the front of a race or game
  • To travel in front of; go in advance of others

build

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US / bɪld /

UK / bɪld /

A1
  • noun
  • Your physical shape; physique
  • verb
  • To establish e.g. a reputation, over time
  • To construct a house, office, factory

experience

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US / ɪk'spɪərɪəns /

UK / ɪkˈspɪriəns /

A1
  • noun
  • Thing a person has done or that happened to them
  • An event at which you learned something
  • Knowledge gained by living life, doing new things
  • verb
  • To gain knowledge by doing things

decide

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US / dɪ'saɪd /

UK / dɪˈsaɪd /

A2
  • verb
  • To make a choice or choose after thinking about it
  • To make a legal judgment in court
  • to affect the result of something

basically

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US / ˈbeɪsɪkli /

UK / ˈbesɪkəli,-kli /

A2
  • adverb
  • Used before you explain something simply, clearly

amazing

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US / ə'meɪzɪŋ /

UK / ə'meɪzɪŋ /

A2
  • adjecitve
  • Surprising in a pleasing way
  • verb
  • To cause wonder; to surprise completely

spend

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US / spend /

UK / spɛnd /

A2
  • verb
  • To use money to pay for something
  • To use time in order to do something
  • To use up something completely

large

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US / lɑ:dʒ /

UK / lɑ:rdʒ /

A1
  • adjecitve
  • Big; of great size; broad, tall, wide, or fat

possible

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US / ˈpɒsəbl /

UK / ˈpɑsəbəl /

A1
  • adjecitve
  • Being able or appropriate for a task or purpose
  • Having a chance of happening, or being true

beautiful

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US / 'bju:tɪfl /

UK / ˈbjutəfəl /

A1
  • adjecitve
  • Having dome something well
  • Being very attractive or appealing physically

join

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US / dʒɔɪn /

UK / dʒɔɪn /

A1
  • verb
  • To bring something close to another, to become one
  • To become a member of
  • To participate in an activity with others

news

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US / nju:z /

UK / nu:z /

A1
  • noun
  • Broadcast on radio or TV about recent events
  • Information about recent events

yes

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US / jes /

UK / jɛs /

A1
  • adverb
  • Way to say you agree or will do something

quickly

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US / ˈkwɪkli /

UK / ˈkwɪklɪ /

A1
  • adverb
  • Without taking a lot of time; fast

business

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US / ˈbɪznəs /

UK / ˈbɪznɪs /

A1
  • noun
  • A company formed for making profit
  • Matter that has to be dealt with; task; situation
  • Activity of working to make a profit

example

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US / ɪgˈzɑ:mpl /

UK / ɪɡˈzæmpəl /

A1
  • noun
  • Thing, person which represents a category

morning

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US / 'mɔ:nɪŋ /

UK / ˈmɔrnɪŋ /

A1
  • noun
  • Early part of the day before 12 p.m

view

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US / vju: /

UK / vju /

A1
  • noun
  • Opinion, belief, or idea about something
  • Things you are able to see from a specific place
  • verb
  • To have a particular opinion or idea about
  • To watch or see something, e.g. show on television

hundred

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US / 'hʌndrəd /

UK / ˈhʌndrɪd /

A1
  • number
  • 100

thousand

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US / ˈθaʊznd /

UK / ˈθaʊzənd /

A1
  • number
  • Number 1,000

complete

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US / kəm'pli:t /

UK / kəmˈplit /

A1
  • adjecitve
  • Being finished; done; achieved
  • Being as perfect and as total as could be
  • verb
  • To finish or reach the end of doing something

medium

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US / 'mi:dɪəm /

UK / ˈmidiəm /

A2
  • noun
  • Method of expressing ideas or feelings
  • Something available in a middle size or condition
  • Person who claims to communicate with the dead

content

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US / 'kɒntent /

UK / ˈkɑnˌtɛnt /

A2
  • adjecitve
  • Being happy or satisfied
  • noun
  • Information in something, e.g. book or computer

community

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US / kə'mju:nətɪ /

UK / kəˈmjunɪti /

A2
  • noun
  • Group of people who share a common idea or area

brand

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US / brænd /

UK / brænd /

A2
  • noun
  • A mark burned on an animal to show who owns it
  • Product made or designed by a named company
  • verb
  • To burn a mark on an animal to show who owns it
  • To describe someone as a liar, coward, etc.
  • To give a famous name to a product or service

increase

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US / ɪn'kri:s /

UK / ɪnˈkris /

A1
  • noun
  • Fact of increasing; amount something grows by
  • verb
  • To make or become larger in size or amount

massive

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US / ˈmæsɪv /

UK / ˈmæsɪv /

B1
  • adjecitve
  • Very big; large; too big

product

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US / ˈprɒdʌkt /

UK / ˈprɑdəkt /

A1
  • noun
  • Item that can be bought
  • End result of a process
  • (Math) the total from multiplying two numbers

dollar

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US / ˈdɒlə(r) /

UK / ˈdɑ:lə(r) /

A1
  • noun
  • A basic unit of money equal to 100 cent

mark

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US / mɑ:k /

UK / mɑrk /

A2
  • noun
  • Person's name
  • A dirty spot or line on something
  • Grade or score given for homework
  • Line or symbol made when writing
  • Particular point on a scale of measurement
  • Grade, such as a student receives in school
  • Stain or spot on something
  • Sign or symbol of a quality of feeling
  • Written sign or symbol
  • verb
  • To put a dirty spot or line on something
  • To give a grade for homework
  • To indicate something with a sign or symbol
  • To make or leave a visible sign of (path, etc.)
  • (Animals) to go to the toilet to show your area
  • To write or draw a line on something

promise

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US / 'prɒmɪs /

UK / ˈprɑmɪs /

A1
  • verb
  • To say you will certainly do something

improve

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US / ɪm'pru:v /

UK / ɪmˈpruv /

A1
  • verb
  • To make, or become, something better

impact

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US / 'ɪmpækt /

UK / ˈɪmˌpækt /

A2
  • noun
  • A striking effect or result to hit with force
  • Very strong influence
  • Act or force of one thing hitting something else
  • verb
  • To hit or strike someone or something with force

stage

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US / steɪdʒ /

UK / stedʒ /

A1
  • noun
  • Place where actors or musicians perform for others
  • Particular point during development or growth
  • verb
  • To organize an event to gain public interest
  • To be fake or not real
  • To produce and perform a play or concert

project

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US / prəˈdʒekt /

UK / prəˈdʒɛkt /

A1
  • noun
  • A planned piece of work for specific purpose
  • Group of homes built by government for poor people
  • verb
  • To predict what will happen in the future
  • To show something on a screen using light
  • To stick out past the edge of something

interested

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US / ˈɪntrəstɪd /

UK / ˈɪntrɪstɪd, -tərɪstɪd, -təˌrɛstɪd /

A1
  • adjecitve
  • Having had your attention taken; curious
  • verb
  • To make someone want to know about something
  • To persuade to do, become involved with something

board

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US / bɔ:d /

UK / bɔrd, bord /

A1
  • noun
  • Surface for posting or showing information
  • Group of persons who direct an organization
  • Long piece of material used for riding the waves
  • Long thin piece of wood, used for building; plank
  • verb
  • To enter a ship, plane, or other vehicle
  • To cover with long wooden strips of wood
  • To pay money to live in someone's house; lodge

approach

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US / ə'prəʊtʃ /

UK / əˈprəʊtʃ /

A2
  • noun
  • Means of reaching a place, often a road or path
  • Request of someone with a specific goal in mind
  • Specific way to handle a project, task, problem
  • verb
  • To get close to reaching something or somewhere
  • To request someone to do something specific

apparently

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US / əˈpærəntli /

UK / əˈpærəntlɪ /

A2
  • adverb
  • According to what you heard; from what can be seen

image

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US / 'ɪmɪdʒ /

UK / ˈɪmɪdʒ /

A2
  • noun
  • Picture, sculpture or painting of something
  • General idea or opinion of something
  • verb
  • To obtain pictures by scanning them with a machine

meeting

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US / ˈmi:tɪŋ /

UK / ˈmitɪŋ /

A1
  • noun
  • Gathering of people to discuss something
  • verb
  • To provide something that is necessary
  • To come together at a certain time or place

essentially

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US / ɪˈsenʃəli /

UK / ɪˈsenʃəli /

A2
  • adverb
  • Basically; (said when stating the basic facts)

former

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US / ˈfɔ:mə(r) /

UK / ˈfɔrmɚ /

A2
  • adjecitve
  • Being something previously, but not now
  • noun
  • The first mentioned

necessarily

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US / ˌnesəˈserəli /

UK / ˌnɛsɪˈsɛrəli, -ˈsɛr- /

A2
  • adverb
  • In a way that is needed/required/is unavoidable

billion

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US / ˈbɪljən /

UK / ˈbɪljən /

A2
  • noun
  • Number 1,000,000,000

datum

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US / ˈdeɪtəm /

UK / ˈdetəm, ˈdætəm, ˈdɑtəm /

B1
  • noun
  • Item of factual information

environment

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US / ɪn'vaɪrənmənt /

UK / ɛnˈvaɪrənmənt, -ˈvaɪən- /

A1
  • noun
  • Natural world in which plants and animals live
  • The entire surrounding conditions of something

partner

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US / 'pɑ:tnə(r) /

UK / ˈpɑrtnɚ /

A2
  • noun
  • One you have a business/personal relationship with
  • Someone you have personal relationship with
  • verb
  • To join with others for work or other activity

impossible

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US / ɪmˈpɒsəbl /

UK / ɪmˈpɑsəbəl /

A2
  • adjecitve
  • (Child, etc.) very annoying
  • Not possible or very unlikely to happen or exist

interview

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US / 'ɪntəvju: /

UK / ˈɪntɚˌvju /

A2
  • noun
  • Meeting to ask questions to get information
  • verb
  • To formally ask questions about a given topic

platform

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US / 'plætfɔ:m /

UK / ˈplætˌfɔrm /

B1
  • noun
  • Flat, raised structure that people stand on
  • Area from which you board a train at a station

percent

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US / pə'sent /

UK / pɚˈsɛnt /

A2
  • adverb
  • One one-hundredth of a whole; the symbol %

solve

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US / sɒlv /

UK / sɑ:lv /

A2
  • verb
  • To figure out a way to handle a difficult problem

magic

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US / 'mædʒɪk /

UK / ˈmædʒɪk /

A2
  • adjecitve
  • Concerning or involving tricks for entertainment
  • Being able to produce good results or success
  • noun
  • Attractive, appealing, and exciting quality
  • Performance of tricks for entertainment
  • Special ability or skill that causes success
  • Use of the supernatural to make things happen

scale

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US / skeɪl /

UK / skel /

A2
  • noun
  • Size, level, or amount when compared
  • Small hard plates that cover the body of fish
  • Device that is used to weigh a person or thing
  • Range of numbers from the lowest to the highest
  • Dimensions or size of something
  • verb
  • To change the size of but keep the proportions
  • To climb something large (e.g. a mountain)
  • To remove the scales of a fish

square

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US / skweə(r) /

UK / skwɛr /

A2
  • adjecitve
  • Being fair or honest
  • Multiply a number by itself e.g. 2x2 or 6x6
  • adverb
  • In an honest or direct way
  • noun
  • Shape with 4 equal length sides and 4 equal angles
  • The result of multiplying Length by the width
  • Open public area in the middle of the town
  • verb
  • To make something balance or be equal
  • To multiply a number by itself, e.g. 2x2 or 6x8
  • To straighten the edge to form a four-sided shape

tech

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US / tek /

UK / tɛk /

A2
  • noun
  • Shortened form of 'technology' or 'technician'

coffee

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US / ˈkɒfi /

UK / ˈkɔ:fi /

A1
  • adjecitve
  • A brown chocolate color
  • noun
  • A brown drink made from roasted beans and water

creative

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US / krɪ'eɪtɪv /

UK / kriˈetɪv /

A2
  • adjecitve
  • Having the ability to make something new

chat

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US / tʃæt /

UK / tʃæt /

A2
  • noun
  • A friendly and relaxed talk with friends
  • verb
  • To talk in a friendly and relaxed manner

campaign

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US / kæm'peɪn /

UK / kæmˈpen /

A2
  • noun
  • Series of actions meant to achieve a goal
  • verb
  • To work in an organized, active way towards a goal

vehicle

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US / ˈvi:əkl /

UK / ˈvi:hɪkl /

A2
  • noun
  • Machine (such as a car) used to carry things
  • Means of expressing, showing, or achieving

network

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US / ˈnetwɜ:k /

UK / ˈnetwɜ:rk /

A2
  • noun
  • Group of computers connected to each other
  • System of connections
  • Group who work closely with each other
  • Group of radio or television stations, programs
  • verb
  • To join a group of computers together
  • To exchange information with colleagues, contacts

curious

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US / ˈkjʊəriəs /

UK / ˈkjʊriəs /

A2
  • adjecitve
  • Wanting to know more about something
  • Attracting interest by being strange or unusual

nowhere

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US / 'nəʊweə(r) /

UK / ˈnoˌhwɛr, -ˌwɛr /

A2
  • adverb
  • Not in or at any place; no place

perspective

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US / pə'spektɪv /

UK / pɚˈspɛktɪv /

B1
  • noun
  • Artistic method of creating a sense of distance
  • Ability to understand what is important in life

officer

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US / ˈɒfɪsə(r) /

UK / ˈɔ:fɪsə(r) /

B1
  • noun
  • Person of high position in an organization
  • Person of high position in the military

typical

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US / ˈtɪpɪkl /

UK / ˈtɪpɪkəl /

A2
  • adjecitve
  • Normal; usual; expected

digital

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US / ˈdɪdʒɪtl /

UK / ˈdɪdʒɪtl /

A1
  • adjecitve
  • Using electronic signals or computers

everyday

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US / ˈevrideɪ /

UK / ˈɛvriˈde /

A1
  • adjecitve
  • Used or seen daily; for daily use; ordinary

creator

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US / kriˈeɪtə(r) /

UK / kriˈetɚ /

A2
  • noun
  • Person who makes something original or new

suspect

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US / sə'spekt /

UK / səˈspɛkt /

A2
  • adjecitve
  • (Of a thing) causing doubt; suspicious
  • noun
  • Person thought to have committed a crime
  • verb
  • To consider someone is the one guilty of a crime
  • To doubt or lack trust

valuable

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US / ˈvæljuəbl /

UK / ˈvæljuəbəl, ˈvæljə- /

B1
  • adjecitve
  • Being useful or important
  • Being worth a lot of money

chief

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US / tʃi:f /

UK / tʃif /

A2
  • adjecitve
  • The one highest in authority or importance
  • noun
  • Leader of a race or group of people
  • The one highest in authority or importance

march

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US / mɑ:tʃ /

UK / mɑ:rtʃ /

A1
  • noun
  • Walk by a group of soldiers who walk in time
  • 3rd month of the year
  • Music played for soldiers to walk in time to
  • Progress towards a future time or place
  • Public walk by a group to demand change
  • verb
  • To force someone to walk somewhere
  • (Soldiers) to walk in time with others
  • To walk as a group to demand some kind of change
  • To walk somewhere quickly often in an angry manner

london

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US / 'lʌndən /

UK / 'lʌndən /

A1
  • proper noun
  • The capital of the United Kingdom, situated in southeastern England on the River Thames; population
  • An industrial city in southwestern Ontario, Canada, situated to the north of Lake Erie; population 3

appropriate

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US / ə'prəʊprɪət /

UK / əˈpropriɪt /

A2
  • adjecitve
  • Right or suitable for some situation or purpose
  • verb
  • To set aside money for a specific later purpose
  • To take (money or goods) without permission

consumer

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US / kənˈsju:mə(r) /

UK / kənˈsumɚ /

A2
  • noun
  • Person who buys goods or services

efficient

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US / ɪˈfɪʃnt /

UK / ɪˈfɪʃənt /

A2
  • adjecitve
  • Able to produce results without waste

colleague

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US / 'kɒli:ɡ /

UK / ˈkɑlˌiɡ /

A2
  • noun
  • Person you work or cooperate with

discount

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US / ˈdɪskaʊnt /

UK / ˈdɪsˌkaʊnt /

A2
  • noun
  • A decrease in the price of something
  • verb
  • To consider to be not important or not true
  • To decrease the price of something
  • To refuse to accept an idea, suggestion as valid

marketing

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US / ˈmɑ:kɪtɪŋ /

UK / ˈmɑ:rkɪtɪŋ /

B1
  • noun
  • The act of selling services or goods
  • verb
  • To publicize products to get you to buy; advertise

humanity

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US / hju:ˈmænəti /

UK / hjuˈmænɪti /

A2
  • noun
  • Quality of being understanding or sympathetic
  • Human race as one group of people

extraordinary

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US / ɪkˈstrɔ:dnri /

UK / ɪkˈstrɔ:rdəneri /

B1
  • adjecitve
  • Beyond what is ordinary; very unusual; remarkable

annual

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US / ˈænjuəl /

UK / ˈænjuəl /

A2
  • adjecitve
  • Happening once a year, or every year
  • noun
  • Book (in a series) released each year

asset

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US / 'æset /

UK / ˈæsˌɛt /

A2
  • noun
  • Thing that has value to you

ordinary

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US / 'ɔ:dnrɪ /

UK / ˈɔ:rdneri /

A2
  • adjecitve
  • Normal or usual

ad

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US / æd /

UK / æd /

C2
  • noun
  • Public notice or advertisement

spectacular

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US / spekˈtækjələ(r) /

UK / spɛkˈtækjəlɚ /

B1
  • adjecitve
  • Impressive or out of the ordinary

advise

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US / ədˈvaɪz /

UK / ædˈvaɪz /

A2
  • verb
  • To suggest what would be helpful

engineering

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US / ˌendʒɪˈnɪərɪŋ /

UK / ˌendʒɪˈnɪrɪŋ /

B1
  • noun
  • The practical application of science to industry

virtually

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US / ˈvɜ:tʃuəli /

UK / ˈvɚtʃuəli /

B1
  • adverb
  • In an almost complete or entire manner

submit

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US / səbˈmɪt /

UK / səbˈmɪt /

A2
  • verb
  • To accept a superior force has power over you

retail

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US / 'ri:teɪl /

UK / ˈriˌtel /

C1
  • adjecitve
  • Concerning the selling of goods to the public
  • adverb
  • Bought or sold in a store or shop
  • noun
  • Business of selling products to the public
  • verb
  • To sell at a particular price

advertising

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US / ˈædvətaɪzɪŋ /

UK / ˈædvɚˌtaɪzɪŋ /

A2
  • noun
  • The business of making companies and products well-known
  • other
  • Poster, TV, film showing advantages of new product
  • verb
  • To show how good a product is, to make people buy

acceptable

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US / əkˈseptəbl /

UK / ækˈsɛptəbəl /

A2
  • adjecitve
  • Satisfactory; good enough

privilege

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US / 'prɪvəlɪdʒ /

UK / ˈprɪvəlɪdʒ, ˈprɪvlɪdʒ /

B1
  • noun
  • Advantage or right given to only certain people
  • verb
  • To give advantages to some people not others

twenty

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US / ˈtwenti /

UK / ˈtwɛnti, ˈtwʌn- /

A1
  • number
  • Number 20

inventory

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US / ˈɪnvəntri /

UK / ˈɪnvəntɔ:ri /

B2
  • noun
  • List of items stored at a place
  • verb
  • To list the things stored at a place

simultaneously

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US / ˌsɪməl'teɪnɪəslɪ /

UK / saɪməlˈtenɪəslɪ /

B2
  • adverb
  • At the same time; all together

transformation

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US / ˌtrænsfəˈmeɪʃn /

UK / ˌtrænsfərˈmeɪʃn /

C2
  • noun
  • A complete change in shape or form of something

tuesday

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US / ˈtjuːzdeɪ /

UK / ˈtuːzdeɪ /

A1
  • noun
  • Second day of the week; the day after Monday

generic

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US / dʒə'nerɪk /

UK / dʒəˈnɛrɪk /

B2
  • adjecitve
  • Concerning a product without a brand name
  • Concerning an entire class, category, or group

midst

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US / mɪdst /

UK / mɪdst, mɪtst /

B2
  • noun
  • Middle area or part of something

efficiently

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US / ɪ'fɪʃntlɪ /

UK / ɪˈfɪʃəntlɪ /

A2
  • adverb
  • In a way that does not create waste

summary

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US / ˈsʌməri /

UK / ˈsʌməri /

B1
  • adjecitve
  • Brief, complete and accurate
  • noun
  • Shorter statement of the most important parts

niche

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US / nɪtʃ /

UK / ni:ʃ /

B2
  • noun
  • Small part of a market representing an opportunity
  • Area with all specific plant/animal needs to live
  • A specialized business, job or activity
  • Space cut into a wall, as to display a statue

comparable

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US / ˈkɒmpərəbl /

UK / ˈkɑmpərəbəl /

A2
  • adjecitve
  • Being similar in some way

standpoint

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US / ˈstændpɔɪnt /

UK / ˈstændˌpɔɪnt /

C2
  • noun
  • Mental position from which things are viewed

circus

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US / ˈsɜ:kəs /

UK / ˈsɜ:rkəs /

B1
  • noun
  • Shows with clowns animals etc. performed in a tent

coke

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US / kəʊk /

UK / kok /

A1
  • noun
  • Street names for cocaine
  • Solid, dark material that is used for fuel
  • Kind of soft drink; a soda drink
  • other

substantially

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US / səbˈstænʃəli /

UK / səbˈstænʃəlɪ /

C2
  • adverb
  • In a basic, general manner
  • To a very large, significant degree

affinity

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US / ə'fɪnətɪ /

UK / əˈfɪnɪti /

B2
  • noun
  • A feeling of attraction or relationship

additive

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US / ˈædətɪv /

UK / ˈædɪtɪv /

B1
  • adjecitve
  • Added to a food or drink
  • noun
  • Substance added to a food or drink

musk

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US / mʌsk /

UK / mʌsk /

C1
  • noun
  • Strong sweet-smelling substance used in perfume

elon

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US / /

UK / /

A1

tesla

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US / 'teslə /

UK / 'teslə /

A1
  • noun
  • Unit of magnetic flux density equal to one weber per square meter

dolly

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US / ˈdɒli /

UK / ˈdɑːli /

C2
  • noun
  • Childish form of 'doll'
  • Person's name

impossibly

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US / ɪm'pɒsəblɪ /

UK / ɪm'pɒsəblɪ /

B1
  • adverb
  • So as not to be possible or acceptable

marketer

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US / 'mɑ:kɪtə(r) /

UK / 'mɑ:kɪtə(r) /

B1
  • noun
  • Person or business that sells services or goods

generative

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US / ˈdʒenərətɪv /

UK / ˈdʒɛnərətɪv, -əˌre- /

B1
  • adjecitve
  • Having the ability to produce or originate

mediocrity

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US / ˌmi:dɪ'ɒkrətɪ /

UK / ˌmidiˈɑkrɪti /

B2
  • noun
  • Ordinariness; being boring because just average

carolyn

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US / ˈkɛrəlɪn /

UK / /

A1

gpt

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US / /

UK / /

A1
  • abbreviation
  • GPT is an acronym

piccadilly

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US / ˌpɪkə'dɪlɪ /

UK / 'pɪkəˌdɪlɪ /

A1
  • proper noun
  • A street in central London noted for its fashionable shops, hotels, and restaurants.

iverson

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US / ˈaɪvərsən /

UK / /

A1

metta

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US / /

UK / /

A1
  • noun
  • (in Theravada Buddhism) meditation focused on the development of unconditional love for all beings.
  • Introduction to Video Content
  • Elon Musk, the CEO of Tesla, is set to revolutionize the use of generative AI in marketing, according to Carolyn Iverson, a representative from investment firm Permira. In an interview, Iverson discussed how Musk's engineering-focused approach to problem-solving could change the advertising landscape at Tesla. Instead of traditional ads, Iverson suggests that Musk will aim to create an ad experience that enhances the overall experience of being in a Tesla vehicle. Iverson points out that niche platforms like Uber have seen tremendous success with their ad businesses, largely because they provide valuable and relevant ad experiences in the moment. For example, seeing an ad for a discount on coffee would be more valuable to a consumer in the morning than a generic video ad for a product they may not be interested in. Iverson believes that Musk will utilize generative AI to leverage real-time data and create a personalized and spectacular ad experience for Tesla consumers. With Musk at the helm, the advertising landscape at Tesla could undergo a significant transformation.
  • Subtitles section
  • Joining us on set Carolyn Iverson.
  • Good to have you here again.
  • Thank you.
  • It's great to be back with everyone.
  • We began our interview on Tuesday actually by sort of talking about the news which was did it on stage sort of apparently decided at that moment of the annual meeting.
  • We're going to start doing advertising at Tesla.
  • I'm just curious what you or how you would advise Musk to start advertising at Tesla.
  • What would be sort of an appropriate way to do that.
  • Well I think Elon approaches everything from a very engineering point of view.
  • He tries to solve large scale problems that he believes are going to impact and improve humanity.
  • And so if you take that point of view how he thinks about the world the advertising in Tesla should be additive to the experience of being in that vehicle.
  • And you're starting to see that now with a lot of niche platforms.
  • Uber's ad business is projected to be a billion dollars.
  • That sort of came out of almost virtually nowhere.
  • You're seeing retail media networks increasing their ad businesses substantially because what they're finding is consumers want to have a valuable ad experience in that moment.
  • I'll give you an example.
  • Like this morning it would have been great for me to see an ad on any of my platforms for a discount to a coffee because I get that every morning.
  • That ad in that moment would have been more valuable to me than just a generic video ad of a product that I might not be interested in.
  • And so in the Tesla environment I suspect Elon will lead the way on using generative AI from a marketing standpoint.
  • He'll understand he under he knows his consumers.
  • He's got real time data from an inventory perspective.
  • He knows where they are.
  • And I think the ad experience could be quite actually spectacular.
  • Yeah he talked a bit about wanting it to be beautiful and wanting it to be content that was comparable to the content you'd find other places not necessarily what we think of as a typical ad.
  • That's exactly right.
  • And I think the promise of generative A.I. and marketing is that ordinary ads mediocrity is going to no longer be acceptable.
  • You know one of my former colleagues at Metta Mark Darcy who's the chief creative officer at Brand Tech has a saying about it.
  • He said we're going to basically take the everyday things and make them impossibly efficient with A.I. but we're also going to be able to make the impossible possible every day which is like a really great summary of the promise of what A.I. can do in marketing.
  • What's an example of that.
  • That last part.
  • Yes.
  • So I will give you an example from Coca-Cola actually.
  • So I have the privilege of sitting on that board.
  • Coca-Cola is in the midst of a massive marketing transformation.
  • Well over 50 percent of their spend now is on digital.
  • They were the first marketer to partner with open A.I. and they just completed a amazing campaign.
  • It was only 11 days in March and essentially they had one hundred and twenty thousand creators submit images that could be used simultaneously in London Piccadilly Circus as well as in Times Square.
  • And basically it was called Create Real Magic.
  • And you take the assets of the Coke brand that people love and have such an affinity for but you let them build out generative A.I. images with chat GPT and Dolly too.
  • And it was extraordinary and it could be done so efficiently so quickly.
  • And it really brings the community into feeling like they're part of the marketing of a brand that they love.