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China is not the only thing fueling investor concerns about Apple, says Bernstein's Toni Sacconaghi

Video vocabulary

frame

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US / freɪm /

UK / frem /

A2
  • noun
  • Structure that holds a picture or photo
  • A person's body shape determined by their skeleton
  • Main part of structures supporting the other parts
  • verb
  • To make a person that is not guilty appear guilty
  • To put say or write something in a careful way
  • To put a picture in a protective structure

lot

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US / lɒt /

UK / lɑt /

A1
  • noun
  • What happens to a person in life from chance; fate
  • A group of people seen together
  • Item for sale at an auction
  • Small area of land used for a purpose e.g. parking

name

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US / neɪm /

UK / nem /

A1
  • noun
  • What something or someone is called
  • verb
  • To state what someone is called, e.g. John

rather

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US / 'rɑ:ðə(r) /

UK / ˈræðɚ, ˈrɑðɚ /

A1
  • adverb
  • Somewhat; fairly; not that much

something

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US / ˈsʌmθɪŋ /

UK / ˈsʌmθɪŋ /

A1
  • adverb
  • In some degree or measure
  • noun
  • a person or thing of some value or consequence
  • pronoun
  • Thing that is not yet known or named
  • Approximately

where

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US / hwɛə /

UK / hwɛr, wɛr /

A1
  • conjunction
  • At or in the place which
  • In whatever place
  • pronoun
  • Word you use to ask the location of something

ban

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US / bæn /

UK / bæn /

B1
  • noun
  • Official action preventing something happening
  • verb
  • To make something illegal or not allowed

magic

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US / 'mædʒɪk /

UK / ˈmædʒɪk /

A2
  • adjecitve
  • Concerning or involving tricks for entertainment
  • Being able to produce good results or success
  • noun
  • Attractive, appealing, and exciting quality
  • Performance of tricks for entertainment
  • Special ability or skill that causes success
  • Use of the supernatural to make things happen

large

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US / lɑ:dʒ /

UK / lɑ:rdʒ /

A1
  • adjecitve
  • Big; of great size; broad, tall, wide, or fat

most

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US / məʊst /

UK / most /

A1
  • adverb
  • Very; extremely
  • Greatest possible degree
  • pronoun
  • Nearly all of something

revolutionary

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US / ˌrevə'lu:ʃənərɪ /

UK / ˌrɛvəˈluʃəˌnɛri /

B2
  • adjecitve
  • Marking a significant change in something
  • Relating to a violent replacement of a government
  • noun
  • Person fighting to replace a government

again

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US / ə'ɡen /

UK / əˈɡɛn /

A1
  • adverb
  • One more time, once more

about

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US / ə'baʊt /

UK / əˈbaʊt /

A1
  • adverb
  • To be ready to; going to
  • Nearly; approximately; roughly
  • Near; next to; close to
  • In every direction; in the area of
  • preposition
  • Concerning or of (a topic)

even

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US / 'i:vn /

UK / ˈivən /

A1
  • adjecitve
  • Being equal in influence, power, possibility etc.
  • Being divided equally or fairly
  • (Of teams/contest) with similar chances of success
  • Smooth, level, or regular
  • Can be divided by 2; ending in 2, 4, 6, 8, or 0
  • At a regular, equally steady manner
  • Remaining steady and unchanging
  • adverb
  • (When this is surprising) as well; too
  • (Used to compare two things/stress the difference)
  • verb
  • To make something level; to flatten
  • To make something equal

impact

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US / 'ɪmpækt /

UK / ˈɪmˌpækt /

A2
  • noun
  • A striking effect or result to hit with force
  • Very strong influence
  • Act or force of one thing hitting something else
  • verb
  • To hit or strike someone or something with force

migrate

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US / maɪˈgreɪt /

UK / ˈmaɪgreɪt /

B1
  • verb
  • To move from one country or place to live or work

that

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US / ðæt /

UK / ðæt, ðət /

A1
  • adjecitve
  • The person or thing being talked about
  • Used to identify something both the speakers know
  • adverb
  • Used to reinforce adjectives and adverbs
  • To such a degree
  • conjunction
  • Used to connect a noun clause
  • Used to introduce an adverbial clause
  • Used to introduce a noun clause
  • determiner
  • Used as a noun to refer to something
  • pronoun
  • Referring an object far away
  • Used to refer to the relative pronoun ‘which’

what

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US / wɒt /

UK / hwɑt, hwʌt, wɔt, wʌt,hwət, wət /

A1
  • pronoun
  • Thing or things that; the same kind as
  • Used to emphasize something you are about to say
  • adjecitve
  • Used to refer to a particular amount, or number
  • Used to place emphasis on a particular quality
  • adverb
  • To a certain degree
  • determiner
  • Question words used for asking for information
  • exclamation
  • Used to express excitement, shock, or surprise
  • Used to ask people to repeat something they said

week

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US / wi:k /

UK / wik /

A1
  • noun
  • Period of seven days from Sunday to Saturday

comment

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US / 'kɒment /

UK / ˈkɑmɛnt /

A2
  • noun
  • Something you say, giving an opinion; remark
  • verb
  • To say something that gives your opinion

extent

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US / ɪkˈstent /

UK / ɪkˈstɛnt /

A2
  • noun
  • Point, level or limit to which something reaches
  • Range or space included in something

respect

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US / rɪ'spekt /

UK / rɪˈspɛkt /

A2
  • noun
  • Behavior that follows the established rules
  • Admiration for someone
  • Regard or admiration for someone or something
  • verb
  • To follow the established rules
  • To think very highly of another person

then

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US / ðen /

UK / ðɛn /

A1
  • adverb
  • A time that is not now
  • Following another thing in time or arrangement
  • Following on reasonably from what was just stated
  • At that time, not now

existential

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US / ˌegzɪˈstenʃəl /

UK / ˌɛɡzɪˈstɛnʃəl, ˌɛksɪ- /

B2
  • adjecitve
  • Philosophy concerning existence

incremental

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US / ˌɪŋkrə'mentl /

UK / ˌɪŋkrə'mentl /

B2
  • adjecitve
  • Happening or growing bit by bit over time

get

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US / ɡet /

UK / ɡɛt /

A1
  • verb
  • To become affected by illness or disease
  • To begin to feel or understand an emotion or idea
  • To send or bring someone or something home, etc.
  • To go somewhere to obtain something
  • To (cause to) do a particular thing
  • To obtain, receive or be given something
  • To currently have
  • To prepare for use
  • To understand something being said or read

happen

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US / 'hæpən /

UK / ˈhæpən /

A1
  • verb
  • To take place or occur

perspective

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US / pə'spektɪv /

UK / pɚˈspɛktɪv /

B1
  • noun
  • Artistic method of creating a sense of distance
  • Ability to understand what is important in life

yeah

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US / jeə /

UK / ˈjɛə, ˈjæə, jɛ- /

A1
  • exclamation
  • Another way of saying 'yes'

cause

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US / kɔ:z /

UK / kɔz /

A2
  • noun
  • Belief, goal or organization that people support
  • Reason for
  • verb
  • To make something happen; create effect or result

place

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US / pleɪs /

UK / ples /

A1
  • noun
  • Particular location, area or region
  • verb
  • To put someone in a particular type of situation
  • To put something in a certain location or position

profit

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US / 'prɒfɪt /

UK / 'prɑ:fɪt /

A2
  • noun
  • Benefit from doing something
  • Money earned from sales, after costs are deducted
  • verb
  • To be a benefit to someone
  • To earn money from something

clearly

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US / ˈklɪəlɪ /

UK / ˈklɪrlɪ /

A1
  • adverb
  • In a way that is easy to understand; obviously

thank

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US / θæŋk /

UK / θæŋk /

A1
  • verb
  • To tell someone you are grateful to them

look

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US / lʊk /

UK / lʊk /

A1
  • noun
  • Person's beauty or physical attractiveness
  • Particular style of dress, clothes, or appearance
  • The way someone, something appears to be
  • Act of searching for or examining something
  • verb
  • To appear to be; seem

believe

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US / bɪ'li:v /

UK / bɪˈliv /

A1
  • verb
  • To think or accept that something is true
  • To have a particular opinion about something

act

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US / ækt /

UK / ækt /

A1
  • noun
  • What someone did; action; behavior
  • A law or rule passed by a government we must obey
  • One of the parts that a stage play is divided into
  • verb
  • To behave in a certain way
  • To perform on a stage or in a movie

their

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US / ðɛː /

UK / ðer /

A1
  • determiner
  • Belonging to them

move

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US / mu:v /

UK / muv /

A1
  • noun
  • Act of moving a playing piece in chess, etc.
  • An action; doing something
  • Step taken to achieve a goal
  • verb
  • To cause someone to have certain emotions
  • To cause something to change to a different place
  • To change where people live or a business operates
  • To take action to do or achieve something

china

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US / ˈtʃaɪnə /

UK / ˈtʃaɪnə /

A1
  • noun
  • A communist nation that covers a vast territory in eastern Asia; the most populous country in the wo
  • other
  • High quality porcelain originally made only in China

ago

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US / əˈgəʊ /

UK / əˈgoʊ /

A1
  • adverb
  • At a specified length of time in the past

take

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US / teɪk /

UK / tek /

A1
  • noun
  • Filming of a single scene for TV or the movies
  • verb
  • To accept something that is offered
  • To use a method of traveling, e.g. a bus or train
  • To use a camera to make (a photo)
  • To pick up something and go away with it
  • To study a subject in school
  • To attempt to pass (an exam)
  • To require a certain amount of time, money, space

headquarter

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US / 'hed'kwɔ:tə /

UK / 'hed'kwɔ:tə /

B1
  • noun
  • Main office of a company or organisation

strained

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US / streɪnd /

UK / strend /

B2
  • verb
  • To remove the water from (food) using a colander
  • To injure a muscle, leg etc. by using it too much

its

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US / ɪts /

UK / ɪts /

A1
  • adjecitve
  • Referring to or belonging to ‘it’
  • determiner
  • Of something; belonging or related to something
  • other
  • Possessive form of “it”

all

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US / ɔ:l /

UK / ɔl /

A1
  • adverb
  • Completely; totally
  • determiner
  • Being every one of something
  • pronoun
  • 100% of something; the complete amount

geopolitical

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US / ˌdʒi:əʊpə'lɪtɪkl /

UK / ˌdʒi:oʊpə'lɪtɪkl /

C1
  • adjecitve
  • Concerning geopolitics

very

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US / 'verɪ /

UK / ˈvɛri /

A1
  • adjecitve
  • Concerning a large degree or amount
  • adverb
  • A lot; much; many
  • Used to stress or emphasize a noun

they

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US / ðeɪ /

UK / ðe /

A1
  • pronoun
  • Two or more people, animals, or things

risk

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US / rɪsk /

UK / rɪsk /

A1
  • noun
  • Actions that cause potential problems
  • verb
  • To do something potentially dangerous or foolish

everything

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US / 'evrɪθɪŋ /

UK / ˈɛvriˌθɪŋ /

A1
  • pronoun
  • All of the things mentioned

slightly

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US / ˈslaɪtli /

UK / ˈslaɪtli /

B1
  • adverb
  • Only a little

often

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US / ˈɔfən /

UK / ˈɔfən,ˈɑfən,ˈɔftən,ˈɑf- /

A1
  • adverb
  • Many times; frequently; on many occasions

know

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US / nəʊ /

UK / noʊ /

A1
  • verb
  • To be familiar with a person or place, thing
  • To feel sure or be convinced about something
  • To discover or be aware of something
  • To be able to distinguish
  • To have knowledge of things

could

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US / kəd /

UK / kʊd /

A1
  • other
  • Past form of 'can' to mean have ability
  • Used to ask for something politely, or to offer

negative

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US / 'neɡətɪv /

UK / ˈnɛɡətɪv /

A2
  • adjecitve
  • Being harmful, unwanted or unhelpful
  • In mathematics, being less than zero
  • Focusing on the bad aspects; pessimistic
  • noun
  • The opposite to a positive electrical charge
  • In grammar, containing words such as 'no' or 'not'
  • Reply to a question or statement that means 'no'
  • Image on camera film used to make a photo

world

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US / wɜ:ld /

UK / wɜrld /

A1
  • noun
  • All the humans, events, activities on the earth
  • Political division due to some kind of similarity

with

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US / wɪð /

UK / wɪð, wɪθ /

A1
  • preposition
  • As an employee of a certain company
  • Against something or someone
  • By using something as a means
  • Due to; because of
  • Including
  • Possessing as a feature
  • Related to
  • (Of the manner/attitude by which you do something)
  • Used to express that people or things are together

process

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US / prə'ses /

UK / ˈprɑsˌɛs, ˈproˌsɛs /

A2
  • noun
  • Dealing with official forms in the way required
  • Set of changes that occur slowly and naturally
  • verb
  • To organize and use data in a computer
  • To deal with official forms in the way required
  • To prepare by treating something in a certain way
  • To adopt a set of actions that produce a result
  • To convert by putting something through a machine

percent

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US / pə'sent /

UK / pɚˈsɛnt /

A2
  • adverb
  • One one-hundredth of a whole; the symbol %

exposure

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US / ɪk'spəʊʒə(r) /

UK / ɪkˈspoʒɚ /

A2
  • noun
  • Allowing light through a cameras lens onto film
  • Being talked about in the media
  • Act of making something that is secret known
  • Experience of something directly

analyst

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US / ˈænəlɪst /

UK / ˈænəlɪst /

B1
  • noun
  • Someone who is skilled at studying details of data

accelerate

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US / əkˈseləreɪt /

UK / ækˈsɛləˌret /

B1
  • verb
  • To cause to occur earlier than expected
  • To increase the speed or rate of something

relation

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US / rɪˈleɪʃn /

UK / rɪˈleɪʃn /

A2
  • noun
  • Connection between two or more things
  • A member of your family
  • Way in which two or more things are connected

backdrop

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US / ˈbækdrɒp /

UK / ˈbækdrɑ:p /

C1
  • noun
  • Contextual meaning or background
  • Scenery hung at back of stage

tactically

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US / 'tæktɪklɪ /

UK / 'tæktɪklɪ /

B2
  • adverb
  • So as to get the result you want, no matter how

increase

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US / ɪn'kri:s /

UK / ɪnˈkris /

A1
  • noun
  • Fact of increasing; amount something grows by
  • verb
  • To make or become larger in size or amount

collectively

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US / kə'lektɪvlɪ /

UK / kəˈlɛktɪvlɪ /

A2
  • adverb
  • By working together as a group

tuesday

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US / ˈtjuːzdeɪ /

UK / ˈtuːzdeɪ /

A1
  • noun
  • Second day of the week; the day after Monday

part

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US / pɑ:t /

UK / pɑ:rt /

A1
  • adjecitve
  • To some degree; half; not fully
  • noun
  • Division of a book
  • Ratio of something, e.g. 3 of gin, 1 of tonic
  • A line in a person's hair, made with a comb
  • Character an actor plays on stage, movie, or TV
  • Some, but not all of a specific thing
  • Role in causing something to happen
  • verb
  • To make a line in a person's hair, by using a comb
  • To move two things apart creating a space
  • To leave someone, or to break off a relationship

last

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US / lɑ:st /

UK / læst /

A1
  • adjecitve
  • Most recent; the latest
  • The one before
  • adverb
  • Final; with nothing following; after all others
  • Most recent; the latest
  • determiner
  • The one at the end
  • verb
  • To remain or continue for a certain period of time

have

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US / həv /

UK / hæv /

A1
  • verb
  • To drink, smoke, eat or use something
  • To experience the effects of something
  • To organize an event, or join in an activity
  • To own, possess, or hold something
  • To cause to happen or produce a particular effect

raise

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US / reɪz /

UK / rez /

A1
  • noun
  • Increase in a bet above another when playing cards
  • Pay increase
  • verb
  • To increase a bet above another when playing cards
  • To gather donations for a cause or charity
  • To bring up and educate a child to maturity
  • To bring a dead person to life
  • To increase a quantity, size, intensity or price
  • To lift (e.g. your hand) to a higher position
  • To mention a topic /issue for discussion; bring up
  • To increase (salary, etc.)
  • To grow or care for plants or animals

next

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US / nekst /

UK / nɛkst /

A1
  • adverb
  • The one that follows another in time or order
  • At a time or place directly after the present one
  • noun
  • The one that follows after
  • adjecitve
  • Immediately after the previous one
  • First occurrence after the present one

incrementally

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US / /

UK / /

B2
  • adverb
  • The process of increasing in number, size, quantity, or extent

turn

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US / tɜ:n /

UK / tɚn /

A1
  • noun
  • Place where changing of direction happens
  • Your time or chance to perform a duty
  • Your chance to play or do in say a game
  • Unexpected change, as in the weather
  • verb
  • To become (a particular age)
  • To become a different quality, color, etc.
  • To change the direction of something, e.g. a car
  • To move in an opposite direction or position
  • To shape metal with a spinning tool

than

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US / ðən /

UK / ðən /

A1
  • conjunction
  • Used to compare two things that are not equal

overdo

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US / ˌəʊvə'du: /

UK / ˌovɚˈdu /

C1
  • verb
  • To do or use too much of something

maximize

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US / ˈmæksɪmaɪz /

UK / ˈmæksəˌmaɪz /

B1
  • verb
  • To make as large or great as possible

other

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US / 'ʌðə(r) /

UK / ˈʌðər /

A1
  • adjecitve
  • A thing different from that mentioned
  • determiner
  • (Something) else; not the first (one)
  • pronoun
  • Being the one and only thing of that category

one

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US / wʌn /

UK / wʌn /

A1
  • pronoun
  • You; we; people in general; someone
  • The thing or person previously referred to
  • adjecitve
  • Used to refer to people generally
  • Being a strong example of (something mentioned)
  • number
  • Number 1

iphone

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US / 'aɪfon /

UK / 'aɪfon /

A1
  • noun
  • Smartphone manufactured by Apple Computers

into

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US / 'ɪntə /

UK / ˈɪntu /

A1
  • preposition
  • Moving or going inside something
  • In the same direction as; in the direction of
  • So as to become; taking the state of

suspect

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US / sə'spekt /

UK / səˈspɛkt /

A2
  • adjecitve
  • (Of a thing) causing doubt; suspicious
  • noun
  • Person thought to have committed a crime
  • verb
  • To consider someone is the one guilty of a crime
  • To doubt or lack trust

state

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US / steɪt /

UK / stet /

A1
  • adjecitve
  • Concerning region within a country
  • noun
  • Region within a country, with its own government
  • Situation or condition something is in
  • verb
  • To say; declare as fact

investor

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US / ɪnˈvestə(r) /

UK / ɪnˈvɛstɚ /

A2
  • noun
  • Person who spends money to help businesses grow

level

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US / 'levl /

UK / ˈlɛvəl /

A2
  • adjecitve
  • (Sports) equal to another
  • Being steady and determined (e.g. a voice)
  • noun
  • Specific height of something
  • Amount of ability you have compared to others
  • Floor or deck within a building
  • Tool used to determine if something is lying flat
  • verb
  • To aim a gun at someone
  • To destroy a building; flatten an area completely
  • To make things flat or even
  • To make a score equal to another, in sports

surface

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US / 'sɜ:fɪs /

UK / ˈsɚfəs /

A2
  • adjecitve
  • Of the top layer; not deep or meaningful
  • noun
  • Top layer of the ground or of water
  • Nature or emotions that show, but may not be true
  • Outside or upper layer of something
  • verb
  • To give (road) a top layer
  • To appear after being hidden, unseen, or unknown
  • To come to the top of something; emerge
  • To come to the top level of water, mud, etc.

three

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US / θri: /

UK / θri /

A1
  • number
  • Number 3

multiple

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US / ˈmʌltɪpl /

UK / ˈmʌltəpəl /

B1
  • adjecitve
  • Having or involving more than one of something
  • noun
  • Number produced by multiplying a smaller number
  • Shop with many branches

bad

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US / bæd /

UK / bæd /

A1
  • adjecitve
  • Not good; wrong
  • Lacking in good morals; evil
  • No longer fresh; spoiled

you

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US / jʊ /

UK / ju /

A1
  • pronoun
  • Person someone is speaking or writing to
  • Person or people in general

year

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US / jə: /

UK / jɪr /

A1
  • noun
  • Unit of time equal to 12 months or 365 or 366 days
  • Used to refer to the age of a person

simply

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US / ˈsɪmpli /

UK / ˈsɪmpli /

A1
  • adverb
  • In an easy or clear manner

how

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US / haʊ /

UK / haʊ /

A1
  • adjecitve
  • To what degree? in what amount?
  • adverb
  • (Used to explain the way to do something)
  • exclamation
  • For what purpose or reason?
  • (Used to ask someone or something's condition)

also

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US / 'ɔ:lsəʊ /

UK / ˈɔlso /

A1
  • adverb
  • In addition; too; in a similar way

trump

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US / trʌmp /

UK / trʌmp /

A1
  • noun
  • Any playing card of a suit that outranks another
  • verb
  • To gain an advantage over others

suggest

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US / səˈdʒest /

UK / səɡˈdʒɛst, səˈdʒɛst /

A1
  • verb
  • To mention something that could be done; propose

outside

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US / ˌaʊtˈsaɪd /

UK / aʊtˈsaɪd, ˈaʊtˌsaɪd /

A2
  • adverb
  • Beyond the limits or edges of some place, thing
  • noun
  • Area around or near something, such as a building
  • preposition
  • Beyond the limits or edges of some place, thing

make

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US / meɪk /

UK / mek /

A1
  • noun
  • Product made by a particular company; brand
  • verb
  • To arrange or prepare something e.g. dinner
  • To get to (a place) on time
  • To gain the status of (teacher, lawyer, etc.)
  • To create something by putting things together
  • To earn a certain amount of money at a job
  • To cause or force a person to do something
  • To cause something to happen or be formed

unfortunately

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US / ʌnˈfɔ:tʃənətli /

UK / ʌnˈfɔːrtʃənətli /

B1
  • adverb
  • In a way that is to be regretted; unluckily

the

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US / ðə /

UK / ðə /

A1
  • article
  • Used to refer to something already mentioned
  • Used to show there is only one of something
  • determiner
  • Used to describe all of a family

migration

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US / maɪˈgreɪʃn /

UK / maɪˈɡreʃən /

B1
  • noun
  • Process of moving to live in another place

might

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US / maɪt /

UK / maɪt /

A1
  • other
  • Used to politely request an action
  • Used to express that something could happen
  • Power, strength, force or influence

little

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US / 'lɪtl /

UK / ˈlɪtl /

A1
  • adjecitve
  • Being short in length of time
  • Not great in size, amount, or degree; small
  • Being very young or younger than others
  • adverb
  • By an amount or degree that is not very much
  • Not often; rarely
  • noun
  • A person's name

big

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US / bɪɡ /

UK / bɪɡ /

A1
  • adjecitve
  • Popular
  • Serious
  • Large

this

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US / ðɪs /

UK / ðɪs /

A1
  • adjecitve
  • Used to indicate something already been discussed
  • Used to indicate something happening around now
  • adverb
  • An indication by a physical motion or gesture
  • A specific amount of
  • determiner
  • Person, thing, or idea near you
  • pronoun
  • Person, thing that has already been discussed

nightmare

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US / ˈnaɪtmeə(r) /

UK / ˈnaɪtˌmɛr /

A2
  • noun
  • Frightening, difficult or displeasing experience
  • Frightening or upsetting dream while sleeping

tony

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US / ˈtəuni /

UK / ˈtoni /

A1
  • adjective
  • Fashionable among wealthy or stylish people.
  • noun
  • Any of a number of awards given annually in the US for outstanding achievement in the theater in var

broad

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US / brɔ:d /

UK / brɔd /

A2
  • adjecitve
  • General; not detailed
  • Wide; from the shorter two sides to the other

although

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US / ɔ:lˈðəu /

UK / ɔlˈðo /

A1
  • conjunction
  • Despite the fact that; however

flow

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US / fləʊ /

UK / flo /

A2
  • noun
  • Amount of something that moves through an area
  • verb
  • To move steadily and easily in a certain direction

will

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US / wɪl /

UK / wɪl /

A1
  • noun
  • Desire or choice of someone
  • Document saying who gets your money when you die
  • Strong desire to do something; determination
  • Desire to do something; strong wish to do
  • other
  • Used with verbs to express the future
  • verb
  • To leave property to someone after your death
  • To use mental effort to make something happen
  • Am (is, are) likely to do
  • To influence someone to do something
  • To make something happen by strongly wanting it

scenario

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US / sɪˈnɑː.ri.əʊ /

UK / səˈner.i.oʊ /

B1
  • noun
  • An imagined sequence of events in a plan/project

many

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US / 'menɪ /

UK / ˈmɛni /

A1
  • determiner
  • Used to refer a large number of things

guess

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US / ɡes /

UK / ɡɛs /

A1
  • noun
  • Answer given when you don't know if it is correct
  • verb
  • To give an answer without knowing if it is correct

always

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US / 'ɔ:lweɪz /

UK / ˈɔlwez,-wɪz,-wiz /

A1
  • adverb
  • For a very long time
  • At all times; in every situation
  • For ever

sudden

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US / ˈsʌdn /

UK / ˈsʌdn /

B1
  • adjecitve
  • Happening or done quickly or unexpectedly

sell

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US / sel /

UK / sɛl /

A1
  • verb
  • To exchange something for money
  • To persuade people to do, like or agree

speak

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US / spi:k /

UK / spik /

A1
  • verb
  • To be able to use a certain language
  • To use words to tell information, express thoughts

knob

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US / nɒb /

UK / nɑ:b /

C2
  • noun
  • Handle or protrusion on furniture or a door

immediately

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US / ɪˈmi:diətli /

UK / ɪˈmidiɪtli /

A1
  • adverb
  • Without any delay; straight away

digital

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US / ˈdɪdʒɪtl /

UK / ˈdɪdʒɪtl /

A1
  • adjecitve
  • Using electronic signals or computers

sure

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US / ʃʊə(r) /

UK / ʃʊr /

A1
  • adjecitve
  • Having no doubts about something
  • Have confidence in your own words or actions
  • Firmly established or held; being firm or stable
  • Being correct or true
  • adverb
  • What you say to agree willingly

point

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US / pɔɪnt /

UK / pɔɪnt /

A1
  • noun
  • An item to be discussed
  • Small spot or dot
  • Fact or detail
  • Feature of something
  • The size of the text on a page or screen
  • A certain time or stage in a process
  • Certain position in time or space
  • Idea or fact you try to convince people about
  • Measurement of scores in a game, sport
  • Sharp end of something, e.g. a pen or pin
  • verb
  • To face a certain direction, e.g. north
  • To indicate something with your finger to others

revenue

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US / 'revənju: /

UK / ˈrevənju /

A2
  • noun
  • Money that is made by or paid to a business
  • Money a government collects from its people

scare

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US / skeə(r) /

UK / sker /

A1
  • noun
  • Act of making some feel frightened
  • Something causing people to be afraid
  • verb
  • To become frightened
  • To make someone feel frightened or worried

restriction

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US / rɪˈstrɪkʃn /

UK / rɪˈstrɪkʃən /

A2
  • noun
  • Law or rule that controls or limits something

probably

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US / ˈprɒbəbli /

UK / ˈprɑbəbli /

A1
  • adverb
  • That is likely to happen or be true

precedent

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US / ˈpresɪdənt /

UK / ˈprɛsɪdənt /

B1
  • noun
  • A similar action happening before now

fang

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US / fæŋ /

UK / fæŋ /

B2
  • noun
  • Sharp, pointed tooth of a wild animal

pc

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US / ˌpiː ˈsiː /

UK / ˌpiː ˈsiː /

A1
  • abbreviation
  • Personal Computer

plus

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US / plʌs /

UK / plʌs /

A2
  • noun
  • A benefit or advantage
  • preposition
  • In addition; add
  • In addition to; Indicates a number above
  • Having a value greater than zero

market

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US / ˈmɑ:kɪt /

UK / ˈmɑ:rkɪt /

A1
  • noun
  • Need or demand for a particular product or service
  • Area or region where a certain product is sold
  • Public event where people sell goods on tables
  • Institution where stocks are bought and sold
  • verb
  • To publicize products to get you to buy; advertise

feel

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US / fi:l /

UK / fil /

A1
  • verb
  • To be aware of or experience an emotion, sensation
  • To sense through direct contact; touch

enterprise

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US / ˈentəpraɪz /

UK / ˈentərpraɪz /

A2
  • noun
  • A business or organization
  • Task often considered difficult or challenging

concern

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US / kənˈsɜ:n /

UK / kənˈsɚn /

A2
  • noun
  • Company, firm or business
  • Feeling of worry or anxiety
  • verb
  • To be about a particular topic
  • To have a direct impact on someone
  • To be responsible or mixed up in; to be involved
  • To feel worry or anxiety

try

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US / traɪ /

UK / traɪ /

A1
  • noun
  • Act of putting the ball over the rugby goal line
  • verb
  • To make an effort, to attempt to do something
  • To examine someone or something in a court of law
  • To test to see if it is good or you like it
  • To make a person go through hardship; test
  • To examine something to see if it works

supply

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US / sə'plaɪ /

UK / səˈplaɪ /

A2
  • noun
  • Availability of products and services for use
  • Specific things needed to perform a certain task
  • verb
  • To give or sell goods to others for their use

new

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US / nju: /

UK / nu, nju /

A1
  • adjecitve
  • Not old, recently born, built or made
  • Being or doing something for the first time
  • Not felt, seen or known previously
  • Having been recently bought or obtained

lose

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US / lu:z /

UK / luz /

A1
  • verb
  • To be unable to keep in check or control something
  • To decrease in value or quantity (e.g. weight)
  • To stop having certain qualities or abilities
  • To stop having or being entitled to
  • To fail to win something that is being contested
  • To be unable to find something you once had
  • To be dependent on someone (used with 'not')

extreme

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US / ɪk'stri:m /

UK / ɪkˈstrim /

B1
  • adjecitve
  • Very great in degree
  • Farthest from a center
  • Very severe; very strong
  • noun
  • Effort that is thought more than is necessary

earning

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US / 'ɜ:nɪŋ /

UK / 'ɜ:nɪŋ /

A2
  • verb
  • To deserve something because you worked for it
  • To get money for work

earnest

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US / ˈɜ:nɪst /

UK / ˈɜ:rnɪst /

B2
  • adjecitve
  • Serious; determined; not light-hearted

either

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US / ˈaɪðə(r) /

UK / ˈiðɚ, ˈaɪðɚ /

A1
  • adjecitve
  • One of two (used when there is a choice of two)
  • adverb
  • (After negative statements) likewise, in addition
  • conjunction
  • Used as the first of two connected things
  • determiner
  • Used as the first of two connected things
  • pronoun
  • The one or the other

valuation

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US / ˌvæljuˈeɪʃn /

UK / ˌvæljuˈeɪʃn /

B1
  • noun
  • Price of something, determined by expert
  • Judgment of how good something is

sort

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US / sɔ:t /

UK / sɔrt /

A1
  • noun
  • Group or class of similar things or people
  • verb
  • To organize things by putting them into groups
  • To deal with things in an organized way

reflection

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US / rɪˈflekʃn /

UK / rɪˈflɛkʃən /

A2
  • noun
  • Sign or indication of a state or condition
  • Image that you see in a mirror, glass, or water
  • An image in glass, water, a mirror, etc.
  • Process of thinking carefully about something

potentially

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US / pə'tenʃəlɪ /

UK / pəˈtɛnʃəlɪ /

B1
  • adverb
  • That could happen or become reality

significant

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US / sɪgˈnɪfɪkənt /

UK / sɪɡˈnɪfɪkənt /

A2
  • adjecitve
  • Large enough to be noticed or have an effect
  • Having meaning; important; noticeable
  • (Statistics) being clearly different

would

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US / wʊd /

UK / wʊd /

A1
  • other
  • Used to indicate something imagined
  • Used to ask or request something politely
  • Verb used to indicate possibility, request etc.
  • Used to indicate a preference
  • Used to indicate a reaction
  • Indicates something that occurred repeatedly
  • Used to indicate willingness or ability to do

stock

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US / stɒk /

UK / stɑk /

B2
  • adjecitve
  • (E.g. of a response) standard; usual; not original
  • noun
  • Animals such as cattle kept for breeding
  • Tasty liquid added to stews, soups etc.
  • Merchandise; goods kept by a business for sale
  • Piece of a business, bought in the form of shares
  • verb
  • To keep some of, as items for sale

really

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US / ˈri:əli /

UK / ˈriəˌli, ˈrili /

A1
  • adverb
  • Used to stress something that is said; definitely
  • In a true or accurate manner
  • Very

perform

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US / pə'fɔ:m /

UK / pɚˈfɔrm /

A1
  • verb
  • To carry out an action well or successfully
  • To entertain an audience by dancing, singing etc.

now

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US / naʊ /

UK / naʊ /

A1
  • adverb
  • At the present time or moment
  • Right away or in the next possible moment
  • Used to refer to something that just happened
  • Time between the present and a moment in the past
  • conjunction
  • Resulting from or because of something

likelihood

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US / ˈlaɪklihʊd /

UK / ˈlaɪkliˌhʊd /

B1
  • noun
  • Chance that something might happen

globally

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US / 'ɡləʊbəlɪ /

UK / 'ɡloʊbəlɪ /

B1
  • adverb
  • Throughout the world

timetable

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US / ˈtaɪmteɪbl /

UK / ˈtaɪmˌtebəl /

B1
  • noun
  • Schedule listing the time that events will happen

pullback

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US / ˈpʊlbæk /

UK / ˈpʊlˌbæk /

A1
  • noun
  • Act of pulling back (especially an orderly withdrawal of troops)

research

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US / rɪ'sɜ:tʃ /

UK / rɪˈsɚtʃ, ˈriˌsɚtʃ /

A2
  • noun
  • Study done to discover new ideas and facts
  • Work done to find or discover knowledge
  • verb
  • To study in order to discover new ideas and facts

good

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US / ɡʊd /

UK / ɡʊd /

A1
  • adjecitve
  • Proper, appropriate or right
  • (Of an amount) enough; plenty
  • Excellent; high quality
  • Acting well or properly; of moral character
  • In a positive or happy emotional state
  • noun
  • Advantage or benefit

expansion

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US / ɪkˈspænʃn /

UK / ɪkˈspænʃən /

B2
  • noun
  • Making or becoming larger

but

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US / bət /

UK / bʌt,bət /

A1
  • conjunction
  • Used before you say something different, opposite

justify

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US / ˈdʒʌstɪfaɪ /

UK / ˈdʒʌstəˌfaɪ /

B1
  • verb
  • To give good reasons for something

bernstein

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US / bə(:)ˈmju:də /

UK / bɚˈmjudə /

A1

quite

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US / kwaɪt /

UK / kwaɪt /

A1
  • adverb
  • Not very; fairly
  • Very; In a complete or total manner

our

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US / 'aʊə(r) /

UK / aʊr /

A1
  • determiner
  • Belonging to us

not

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US / nɒt /

UK / nɑt /

A1
  • adverb
  • Word indicating the negative
  • (Used to form the negative of verbs)

opening

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US / ˈəʊpnɪŋ /

UK / ˈoʊpnɪŋ /

A1
  • noun
  • Free job; job you can apply for
  • Action of starting something, e.g. a new business
  • verb
  • To make accessible or able to be used, e.g. road
  • To start the activities or services of a business
  • To make a space or hole appear in something
  • To move or change so that it is no longer closed
  • To start something, e.g. a new business

belief

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US / bɪˈli:f /

UK / bɪˈlif /

A1
  • noun
  • Being sure that something exists or is true
  • Trust in an idea or set of ideas
  • A particular opinion about something

unveil

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US / ˌʌnˈveɪl /

UK / ʌnˈvel /

B1
  • verb
  • To remove something's outer covering

slow

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US / sləʊ /

UK / sloʊ /

A1
  • adjecitve
  • Lacking activity, busyness or excitement
  • (Clock) showing time earlier than the actual time
  • Having difficulty understanding simple things
  • Moving or happening without speed; not fast
  • verb
  • To move, with less speed than before
  • To move or go without much speed

assembly

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US / ə'semblɪ /

UK / əˈsɛmbli /

B1
  • noun
  • Process of putting the parts of something together
  • Group of people gathered for a purpose
  • A group of machine parts forming a tool or machine

contrast

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US / 'kɒntrɑ:st /

UK / ˈkɑ:ntræst /

A2
  • noun
  • Comparison that shows obvious differences
  • Difference in light and dark in photos, etc.
  • verb
  • To compare; to show clear, obvious differences

certainly

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US / ˈsə:tnli /

UK / ˈsɚtnli /

A1
  • adverb
  • Sure; of course

and

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US / ənd /

UK / ənd, ən,ænd /

A1
  • conjunction
  • Used to refer to two or more things
  • Plus; in addition; on top of that
  • Used to introduce an action that follows another

two

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US / tu: /

UK / tu /

A1
  • number
  • 2

put

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US / pʊt /

UK / pʊt /

A1
  • phrasal verb
  • to make a light stop shining by pressing or moving a switch
  • verb
  • To move or place a thing in a particular position
  • To rate something in importance or value
  • To write or say something in a certain manner

only

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US / ˈəunli /

UK / ˈonli /

A1
  • adverb
  • Just one; just that amount or thing; not more than
  • Not very important or serious
  • Just that type of thing, person
  • Short time ago; not before a certain time
  • conjunction
  • Except; but

legislation

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US / ˌledʒɪsˈleɪʃn /

UK / ˌlɛdʒɪˈsleʃən /

B1
  • noun
  • Act or process of writing and passing laws

join

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US / dʒɔɪn /

UK / dʒɔɪn /

A1
  • verb
  • To bring something close to another, to become one
  • To become a member of
  • To participate in an activity with others

think

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US / θɪŋk /

UK / θɪŋk /

A1
  • verb
  • To have an idea about something without certainty
  • To have an idea, opinion or belief about something

come

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US / kʌm /

UK / kʌm /

A1
  • verb
  • To arrive at a place
  • (Of mail) to be delivered
  • To move toward someone; go with someone
  • To reach a certain point or state

company

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US / 'kʌmpənɪ /

UK / ˈkʌmpəni /

A1
  • noun
  • Good feeling from being with someone else
  • A business that sells things or provides services
  • Guests, especially in your home
  • Being with another person rather than alone

any

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US / 'enɪ /

UK / ˈɛni /

A1
  • adjecitve
  • One, or some, no matter which
  • pronoun
  • One (thing) of many; some

real

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US / rɪəl /

UK / ˈriəl, ril /

A1
  • adjecitve
  • Actually existing or happening, not imagined
  • Being important or special

issue

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US / 'ɪʃu: /

UK / ˈɪʃu /

A2
  • noun
  • Important topic discussed, debated or argued over
  • Single edition of a magazine
  • verb
  • To make something available to be used or sold
  • To deliver a statement, etc. in an official manner

over

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US / 'əʊvə(r) /

UK / ˈovɚ /

A1
  • adverb
  • Finished; no longer happening
  • Towards the ground/away from a standing position
  • noun
  • A set of six consecutive balls bowled in cricket
  • other
  • Finished
  • preposition
  • Showing the relation when a thing is above another
  • On or covering something
  • Above or across something
  • More than you need
  • From one side to the other
  • In the direction of; toward

out

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US / aʊt /

UK / aʊt /

A1
  • adverb
  • No longer stylish (e.g. fashion)
  • Away from home, business, or the usual place
  • In a direction/movement away from inside or center
  • noun
  • Act when a batter cannot continue playing
  • verb
  • To tell people a secret

from

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US / frəm /

UK / frʌm, frɑm,frəm /

A1
  • preposition
  • Starting at a particular place, time or level

europe

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US / ˈjʊərəp /

UK / ˈjʊrəp /

A1
  • noun
  • A continent including Germany, France and Spain
  • other
  • The second smallest continent (actually a vast peninsula of Eurasia); the British use 'Europe' to re

anything

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US / ˈeniθɪŋ /

UK / ˈɛniˌθɪŋ /

A1
  • pronoun
  • A thing of any kind

administration

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US / ədˌmɪnɪˈstreɪʃn /

UK / ædˌmɪnɪˈstreʃən /

B1
  • noun
  • Act of giving e.g. medicine to a patient
  • The work of running something, e.g. a business
  • People managing a business, government etc.

tension

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US / 'tenʃn /

UK / ˈtɛnʃən /

A2
  • noun
  • Feeling of anxiety and inability to relax
  • Degree to which something is stretched tight

talk

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US / tɔ:k /

UK / tɔk /

A1
  • noun
  • Style of speaking
  • Discussion between two countries
  • Giving information in front of people; lecture
  • Saying things or ideas to someone with words
  • verb
  • To make a formal speech about something
  • To say things or ideas to someone with words

manufacturing

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US / ˌmænjuˈfæktʃərɪŋ /

UK / ˌmænjəˈfæktʃərɪŋ /

A2
  • noun
  • The act of making things in factories
  • verb
  • To produce large numbers of products in a factory
  • To create a story or explanation that is not true

just

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US / dʒʌst /

UK / dʒʌst /

A1
  • adjecitve
  • Proper or appropriate; as is deserved
  • Doing or being what is right or fair
  • Legally correct; having enough evidence
  • adverb
  • Almost; nearly
  • Exactly at the time of
  • Exactly (the same as, like)

implementation

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US / ˌɪmplɪmen'teɪʃn /

UK / ˌɪmplɪmənˈteʃən /

B1
  • noun
  • A practical means for accomplishing something

cycle

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US / ˈsaɪkl /

UK / ˈsaɪkəl /

A2
  • noun
  • Series of regular and repeated actions
  • Bicycle, bike
  • verb
  • To go through a series of events repeatedly
  • To ride on a bicycle

consumer

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US / kənˈsju:mə(r) /

UK / kənˈsumɚ /

A2
  • noun
  • Person who buys goods or services

news

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US / nju:z /

UK / nu:z /

A1
  • noun
  • Broadcast on radio or TV about recent events
  • Information about recent events

strong

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US / strɒŋ /

UK / strɔŋ /

A1
  • adjecitve
  • (Of tea or beer) dark or thick
  • Having big muscles; physically powerful

much

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US / mʌtʃ /

UK / mʌtʃ /

A1
  • adjecitve
  • Very; to a high level or degree
  • adverb
  • A lot; large amount; a high degree of
  • Nearly; basically
  • On many occasions; often
  • noun
  • A large amount; a great quantity

few

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US / fju: /

UK / fju /

A1
  • pronoun
  • Not many, a small number

fact

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US / fækt /

UK / fækt /

A1
  • noun
  • Something that is known or proved to be true

broadly

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US / ˈbrɔ:dli /

UK / ˈbrɔdlɪ /

B1
  • adverb
  • In a general (not detailed) manner

occur

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US / əˈkɜ:(r) /

UK / əˈkɚ /

A2
  • verb
  • To come to pass or to happen

begin

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US / bɪ'ɡɪn /

UK / ˈbeɡɪn /

A1
  • verb
  • To do the first part of an action; to start

well

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US / wel /

UK / wɛl /

A1
  • adjecitve
  • Being in a fortunate, good condition or state
  • Healthy and in good condition
  • adverb
  • In an acceptable, proper, or successful manner
  • In a complete, total, or full manner
  • A great and considerable degree
  • In a successful way, in a good or satisfactory way
  • exclamation
  • Used to begin or continue a particular statement
  • Used to show you want to start saying something
  • Used to express that you are waiting for a reply
  • You say this to change the topic of a conversation
  • Used to indicate you are making a final remark
  • noun
  • Long deep hole in the ground to get water
  • verb
  • To cause your eyes to fill with tears

extend

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US / ɪkˈstend /

UK / ɪkˈstɛnd /

A2
  • verb
  • To offer something (help, friendship) to someone
  • To reach from one point to another
  • To straighten or stretch something out, e.g. leg
  • To make something last longer

time

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US / taɪm /

UK / taɪm /

A1
  • noun
  • Speed at which music is played; tempo
  • Point as shown on a clock, e.g. 3 p.m
  • Number of hours, minutes needed to do something
  • Occasion when something happens
  • Period or occasion that something occurred
  • Period in history or the past
  • Something measured in minutes, hours, days, etc.
  • How long an event takes; duration
  • verb
  • To check speed at which music is performed
  • To choose a specific moment to do something
  • To measure how long an event takes, e.g. a race
  • To schedule something to occur at a specific moment

for

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US / fə(r) /

UK / fɔr,fə /

A1
  • preposition
  • Used to show the purpose, or need of something

theory

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US / ˈθiəri /

UK / ˈθiəri, ˈθɪri /

A2
  • noun
  • Ideas or principles that explain facts or events

hold

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US / həʊld /

UK / hold /

A1
  • noun
  • Section of a ship or plane used for storing things
  • Influence or power held over someone
  • Place of support for hands or feet when climbing
  • verb
  • To agree to keep something for someone
  • To have the capacity to support/contain something
  • To control an area and protect it from attack
  • To not allow someone to leave a place
  • To cause an event to happen at a place or time
  • To use hands or arms to carry or keep something
  • To have a specific quality or property
  • To keep an image, belief or feeling in your mind
  • To have or own something
  • To wait before being able to talk on the phone
  • To limit the movement of someone in a sport

crosshairs

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US / 'krɒsheəz /

UK / 'krɒsherz /

A1
  • other
  • Center of interest

change

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US / tʃeɪndʒ /

UK / tʃendʒ /

A1
  • noun
  • Exchange of one set of clothes for another
  • Money in the form of coins instead of paper
  • Money returned after giving too much
  • Act of making or becoming something else
  • verb
  • To exchange one set of clothes for another
  • To exchange one kind of money for another
  • To replace something with another thing
  • To make or become something else
  • To go from one train, bus, etc. and go to another

own

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US / əʊn /

UK / on /

A1
  • adjecitve
  • Belong to oneself
  • determiner
  • Yours, his, hers, etc.; not belonging to another
  • pronoun
  • (Something) belong to myself
  • verb
  • To have something as your property

similar

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US / ˈsɪmələ(r) /

UK / ˈsɪməlɚ /

A1
  • adjecitve
  • Nearly the same; alike

ultimately

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US / ˈʌltɪmətli /

UK / ˈʌltəmɪtli /

B1
  • adverb
  • Done or considered as the final and most important

apple

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US / ˈæpl /

UK / ˈæpəl /

A1
  • noun
  • Hard round red or green fruit with a white center

bullet

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US / 'bʊlɪt /

UK / ˈbʊlɪt /

B1
  • noun
  • Metal object fired from a gun
  • Dot at the beginning of each line in a list

enough

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US / ɪˈnʌf /

UK / ɪˈnʌf /

A1
  • adjecitve
  • Sufficient to answer the need
  • adverb
  • To a satisfactory degree
  • pronoun
  • Equal to what is needed; as much as required
  • Adequate number or amount

mean

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US / mi:n /

UK / min /

A1
  • adjecitve
  • Being good at
  • Nasty; unkind
  • Not liking to spend money; cheap; stingy
  • noun
  • Average of a set of numbers
  • verb
  • To express a particular idea or thought
  • To intend to do something in particular
  • To have a particular meaning or value

suddenly

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US / ˈsʌdənli /

UK / ˈsʌdn:lɪ /

A1
  • adverb
  • In an unexpected or very quick manner

hit

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US / hɪt /

UK / hɪt /

A1
  • noun
  • A planned killing, usually for money
  • Song, movie etc. that is successful
  • When someone strikes someone or something
  • Time when a player makes contact with the ball
  • Time when a website is accessed
  • verb
  • To have a negative impact on a person/place/thing
  • To press something, such as a button or switch
  • To suddenly realize the importance of something
  • To move your hand, a bat, etc. against with force
  • To fight, attack or damage something or someone
  • To arrive at a specific place, level, or goal
  • To make contact with the ball in a game or sport

nothing

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US / 'nʌθɪŋ /

UK / ˈnʌθɪŋ /

A1
  • noun
  • Item of little or no value, importance, interest
  • Number or value of zero
  • pronoun
  • Not anything, not a single thing

growth

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US / grəʊθ /

UK / groʊθ /

A2
  • noun
  • Improvement, development in a skill over time
  • A mass on the skin or body part related to illness
  • Act of growing

right

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US / raɪt /

UK / raɪt /

A1
  • adjecitve
  • Correct or true
  • The south side of you looking at the rising sun
  • adverb
  • Exactly in a place or time
  • Being appropriate for a particular event
  • In a straight or direct manner
  • noun
  • Something you are legally or morally allowed to do
  • Ideal of what is just and good
  • Political view based on conservatism
  • verb
  • To fix something previously wrong or unjust
  • To make upright, as a boat that has turned over
  • Introduction to Video Content
  • China is not the only factor causing concerns for investors in Apple, according to Bernstein's Apple analyst Tony Sakanagi. Despite a significant increase in stock value this year, with a multiple expansion in contrast to other tech companies, there are worries about the strength of the iPhone 15 cycle and the potential impact of the Digital Markets Act in Europe. In addition, the potential ban on Apple in China is also contributing to the stock pullback. Sakanagi suggests that if the ban were to extend to all state-owned enterprises in China, there could be a 4-5% revenue decrease for Apple, which could have immediate consequences on stock value. However, he also acknowledges that this could just be the beginning of a series of bad news for China, with potential further restrictions and geopolitical tensions between the US and China. Sakanagi believes that these factors present existential risks to Apple, which have surfaced in the past and continue to be a concern for investors.
  • Subtitles section
  • Joining us now is Bernstein Apple analyst Tony Sakanagi.
  • So Tony do you feel that the move this week on Apple stock has been justified.
  • Good morning Sarah.
  • I think it's probably a little overdone but it's a broader reflection I think of more than just China.
  • The stock had been up more than 50 percent this year and it's multiple and it was all multiple expansion in contrast to some of the other Fang names where there was real earnings growth.
  • He had a robust valuation.
  • There are some concerns about how strong the iPhone 15 cycle will ultimately be.
  • There's increased legislation in Europe with the Digital Markets Act taking hold next year.
  • And then you also had this issue around a potential ban in China.
  • So I think collectively it's more than just China that has caused this pullback.
  • But to your opening comments.
  • Yeah.
  • If we if we go to the most extreme impact and this ban extended to all state owned enterprises in China you might be looking at a 4 to 5 percent revenue hit to Apple.
  • And that's if it happened immediately in the stock sold off by more than that.
  • So I do believe it's it's not simply China that is concerning investors at this point.
  • Although you might also make the argument that this this could be just the beginning of a bad news for China.
  • You know that it's this sort of state ban could be a precedent to a larger restrictions potentially on consumers or just the idea of Apple getting in the crosshairs of the U.S. China geopolitical tensions which have only gotten worse in many respects.
  • That that is enough to scare investors isn't it.
  • For sure.
  • I mean there are a few existential risks to Apple and this has always been one of them.
  • And it surfaces every so often certainly at the beginning of the Trump administration.
  • China U.S. relations were very strained and there was significant concern there.
  • So clearly that's a factor.
  • And you know but I think you know that would very broadly hit the markets because Apple has very high exposure to China about 20 percent of its revenues and a similar slightly higher percent of its profits.
  • But but most companies do as well.
  • So if we had strained relations much more broadly that would be quite negative for a lot of U.S. headquartered companies.
  • That's a nightmare scenario Tony that we've talked about I guess for years on some level even even in theory.
  • I guess tactically what do you think Apple's response would be.
  • Accelerate the migration of their supply chain.
  • Try to make up some some lost profits by raising A.S.P. and other parts of the world.
  • Is that in fact what's happening.
  • Well certainly trying to migrate outside of China is something that Apple has begun more in earnest over the last few years.
  • But manufacturing and assembly is still 90 percent in China.
  • And our research suggests that it's probably three plus years to even get to from 10 percent outside of China to 25 percent outside of China.
  • So unfortunately that's a slow moving process.
  • But you know Apple would do everything it could in all likelihood to accelerate that from a revenue perspective.
  • Look Apple's always trying to maximize revenue in every part of the world.
  • I'm not so sure there's there's anything magical any magic knob that they could turn to all of a sudden make up for you know suddenly lost revenue.
  • But I suspect that you know this this would be something that would occur over time.
  • You know there was a ban on a non-Chinese PCs put into place about a year ago.
  • But the timetable for implementation was two years.
  • And again we don't know to what extent this will be.
  • We certainly don't know what the time frame for implementation will be either.
  • Anything change for you around the event next week.
  • The big unveil on Tuesday.
  • No not really.
  • I mean our belief is this will be more of an incremental rather than a revolutionary new new iPhone.
  • And you know that we have globally speaking you know an uncertain consumer backdrop.
  • So we're somewhat cautious on the iPhone 15 cycle.
  • And but but there's nothing that's come out over the last few weeks from a news flow perspective that makes us makes us more incrementally more bullet the cautious.
  • Yeah.
  • Then I've been at market perform now for a few years.
  • Right Tony.
  • Thank you.
  • Appreciate you joining.
  • Thank you Sarah.